Humans of Martech
Total duration:
39 h 24 min
171: Kim Hacker: Reframing tool FOMO, making AI face real work and catching up on AI skills
Humans of Martech
61:26
170: Keith Jones: OpenAI’s Head of GTM systems on building judgement with ghost stories, buying martech with cognitive extraction and why data dictionaries prevail
Humans of Martech
58:34
169: Elena Hassan: Visa acquires your startup but nobody warns you about the tech stack aftermath and enterprise culture shock
Humans of Martech
60:50
168: AI's Talent Crunch: Marketing jobs on the brink and those set to thrive
Humans of Martech
54:04
167: Moni Oloyede: The marketing ops identity paradox, why attribution is a waste of time and why GTM engineering is just sales ops
Humans of Martech
62:37
166: Constantine Yurevich: Visit Scoring, an alternative to MMM and MTA few marketers know about
Humans of Martech
68:08
165: Ashley Faus: Building content that matches actual human thinking by integrating lifecycle, content and product marketing
Humans of Martech
68:28
164: Ruari Baker: The 3 most important things you can do for email deliverability: Multi-subdomains, email validation 3.0 and good ol’ postmaster
Humans of Martech
61:10
163: Danielle Balestra: Building AI and Martech Stacks Inside Regulated Enterprise is More Rewarding Than Startups
Humans of Martech
59:10
162: Rich Waldron: How to build and manage AI agents from a single, composable platform without coding
Humans of Martech
65:57
161: Angela Rueda: Meta’s Director of Martech on build vs buy, vendor selection and hybrid stacks
Humans of Martech
63:53
160: Mac Reddin: How to leverage dinosaurs to get warm intros and drive better pipeline
Humans of Martech
63:44
159: Ana Mourão: Privacy-first data literacy and modernizing legacy martech at a global enterprise with data templates and POCs
Humans of Martech
53:14
158: Jeff Lee: How Calm’s Billion customer message machine unites martech and engineering
Humans of Martech
51:05
157: Sandy Mangat: How to fix outbound with a crystal ball and signal-powered AI agents
Humans of Martech
58:58
156: Chris Golec: The Godfather of ABM is on his 3rd company and he’s solving attribution for B2B marketers with AI
Humans of Martech
58:59
155: Meg Gowell: Typeform’s full stack marketer on growth experiments, brand momentum and warehouse-native stacks
Humans of Martech
63:26
154: Confessions of Product Marketing Misfits Who Actually Know GTM and Translate Marketing Buzzwords for Breakfast
Humans of Martech
61:09
153: Sundar Swaminathan: How Uber measures the ROI of marketing according to their former Growth Marketing Data Science Lead
Humans of Martech
68:13
152: Sarah Krasnik Bedell: A data eng turned marketer on embedded marketing analysts and batch vs webhook pipelines
Humans of Martech
58:36
151: Austin Hay: An operator’s guide to AI agents, composability, building in concert and self-designing APIs
Humans of Martech
70:59
150: Welcoming Darrell Alfonso as a co-host, celebrating baby milestones and the top 2 predictions for martech by 2030
Humans of Martech
34:40
149: Kacie Jenkins: Sendoso’s SVP of Marketing on capturing the true impact of marketing and avoiding reductive metrics
Humans of Martech
69:28
148: Stephen Stouffer: Understanding AI's Role in Customer Journeys and Messaging
Humans of Martech
50:50
147: Nataly Kelly: Making global feel local through the power of marketing localization
Humans of Martech
60:37
146: Jim Williams: The strategic role of marketing ops in annual planning
Humans of Martech
55:14
145: Barbara Galiza: The inconvenient truths of attribution no one wants to admit
Humans of Martech
57:29
144: Steven Aldrich: Identify the martech you really need with a bottom-up analysis
Humans of Martech
65:51
143: Danny Lambert: A guide to data transformation and building a warehouse-first martech stack
Humans of Martech
63:05
142: Lourenço Mello: Snowflake's Product Marketing Lead on the marketing data stack of the future
Humans of Martech
55:48
141: Rutger Katz: Cutting through the fluff of Lean methodology and recognizing when process gets in the way of efficiency
Humans of Martech
63:19
140: Jared DeLuca: Appcues’ Director of Ops on integrating demo bookings within your product and using AI to uncover incremental lifts from drip campaigns
Humans of Martech
58:02
139: Ron Jacobson: Why multi-touch attribution excels in credit distribution but fails in causality
Humans of Martech
54:20
138: Erin Foxworthy: Snowflake’s Industry Lead on the future of data warehousing, from APIs to data sharing and a unified data layer
Humans of Martech
52:02
137: Liam Moroney: Rethinking measurement by balancing pipeline, brand, and long-term value in a nonlinear world
Humans of Martech
62:03
136: Benoit Leggieri: Livestorm’s Head of Growth on crafting revenue driving workflows with Customer.io
Humans of Martech
48:57
135: Pranav Piyush: Why multi-touch attribution is broken and what you should do instead
Humans of Martech
53:38
134: Jacqueline Freedman: Former leader at Grammarly and WeWork on how to become a trusted Martech advisor
Humans of Martech
57:15
133: Simon Heaton: Buffer’s Director of Growth Marketing on agile sprints, holdout testing and why a CRM or GA4 isn't in their tech stack
Humans of Martech
64:03
132: Ashleigh Johnson: Tales of a Marketing Technologist from Microsoft
Humans of Martech
45:38