Show cover of Everything is Logistics by Digital Dispatch

Everything is Logistics by Digital Dispatch

A podcast for the thinker's in freight. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch, and we're telling the stories behind how your favorite stuff (and people!) get from point A to B.

Tracks

The Little Known Parts of Marketing
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about: Marketing Dark SideLatest Shifts in Podcasting How to stop overcomplicating marketing and just get startedYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube
31:32 12/02/2022
Content is for Closers Interview
Adam Vazquez is the host of the popular marketing show, Content is For Closers. A little while back he was kind enough to invite me on his show to talk about my journey into logistics and how I've used content marketing throughout my career. Content is something I've created since I was a little girl so it's incredibly humbling to be recognized by folks like Adam, who also serves as partner at Heard--a content marketing agency helping businesses create content that doesn't suck. If you like the interview (which I'm sure you will!) then you'll love hearing the rest of Adam's work; Be sure to follow along with his podcast and check him out on Twitter. Highlights from the conversation:Upcoming season with the Jags (1:51)Blythe’s career journey (5:29)Launching a show as a single creator (11:58)The importance of remaining curious (18:22)The power in ruthlessly cutting content down (21:31)Aggravations of being a marketing agency (30:12)You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube
35:39 11/30/2022
The Logistics of the Internet
Did you know that the technology that powers the internet today was developed over a hundred years ago?In today's episode, we're breaking down the logistics of the internet. Some of the things we're describing in this show are visually based, so if you want to watch those clips, I've got them linked below. Internet cable mapWhat is Y2KHow wifi worksThe new space raceYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube
11:07 11/24/2022
Telling Founder Stories in Freight with Nate Shutes
It takes a special kind of person to start a new venture. Whether it’s a podcast, new business, with VC funding, or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper’s Guide to Logistics is hosted by podcaster Nate Shutes and on today’s show, he’s breaking down the process of starting his own show and the common threads he’s able to weave together by talking to so many founders in freight. Connect with Nate Shutes on Twitter and LinkedinFollow/subscribe to The Bootstrapper’s Guide to Logistics on AppleEpisode Timestamps:00:45 – Looking Back at Podcasting Journey02:05 – Common Themes04:15 –  New School of Logistics Entrepreneurs and How They Collaborate07:26–  The Big Catalyst for Focusing on Founders09:03 – The Mental Health Aspect of Being a Founder14:30 –  Mastering The Art of Interviewing18:13 –  Learnings and Things Left to be Learned20:35 - Encouragement Quotes:“There's nothing more attractive than a person who's found their purpose. So many of these founders found that. Even getting to be in the passenger seat and help share their story with a broader audience is a huge privilege.”“They're just people[founders]. They may have some extraordinary abilities and have taken some significant risks. But they are still people that are no different than anybody else. ““If you're passionate about something yourself, and you'd like to have a show, nothing stops you from doing it.”You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube
24:05 11/22/2022
How Dooner Creates an Insane Amount of Content for Freightwaves
In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!?Episode Timestamps:01:01 – Seeing The Opportunity Evolve into Creating Content05:08 – Freightwaves Above Other Competitors' Current Media Space07:53 – A Way That A Guest Can Standout10:15 – Back The Truck Up13:27 – Biggest Mistake For Marketers14:17 – Doing Content By Yourself17:41 – Balancing Conversation 21:31 - A Dream Interview 23:36 - Getting Bandwidth Back  To Have A Great Show26:39 - Another Part of Contents To Dive In29:16 – Revamping Strategy32:50 - Utilizing TikTok37:10 – Advice For Sharing Your Voice45:13 - Preparing For Upcoming  Event Quotes:“Nothing's overnight; everything is a grind. And that's the first thing anyone should know before you get into creating content, this is a grind, and it can be very unrewarding. And often, you have to push yourself through it and get there.”“Podcasting is very intimate. I take my podcasts with me to the grocery store, and I take them to the gym or in the shower. It's a much different medium.”“It's easier for many folks to start with a partner, and we can bounce those ideas off and find a good group. I don't know that I ever would have started making content online if I didn't have a co-host.”Links and Resources:If you want to check out Back The Truck Up, visit: https://backthetruckup.com/Click the follow button to watch episodes of  WHAT THE TRUCK?!? Podcast.Find Dooner on Linkedin and TwitterYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube
52:30 11/17/2022
The Art of Return Logistics with Hafback
What’s your process regarding the products that come back from customers? How's the customer going to initiate the return? Are you set up and able to handle it when they come back? What are you going to do with them? Are you paired up with another e-commerce platform or returns warehouse that will be dedicated to handling that for you?Just in the US, 6 billion pounds worth of returns is thrown away each year because the channels for these things aren't that strong, and the merchants don't have the time to maintain an additional recommerce channel. How can we reduce or eliminate these things to happen? What are you doing on the marketing side to improve your copy and content, so you don't get as many preventable returns because you didn't have good imaging or good size and call out? In this episode, Brian Taylor, founder, and CEO of Hafback, talks about why and how he started his company regarding return logistics, what companies should do to handle return items, and tips to reduce them.Timestamps:00:55 - The idea of Hafback02:30 - Return Logistics and Reverse Logistics03:22 - Returns recommerce08:05 - Big sales period13:07 - Categories that are higher in returns14:06 - Tips for business that doesn’t have a return logistics18:17 - Lessons Brian learnedQuotes:“Q4 is a big sales period for most brands. But what will you do with these if you don't have the back of your house in order? What's the impact not only on your bottom line but your warehouse? It makes for a difficult beginning of the year for most retailers.”“You want some type of returns portal that customers can use to initiate the return. The easier it is to return something, the more likely they will buy it. So anything you can do to make that return process easy for your customer, get that set up now.”Links and Resources:https://www.linkedin.com/in/taylorbrianm/ https://hafback.com/ You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube
20:57 11/15/2022
Must-Have Tools for One-Person Marketing Teams
As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that could hopefully save you from that time and money wasted. Timestamps:0:00 – Tools for One-Person Team1:51 – Click Up and its use as a project management tool4:34 – Google Docs6:47 – Active Campaign for automation9:06 – copy.ai11:11 – Canva and its different functions Quotes:“Before you add any software or tool,  map out your processes first and then figure out where technology plays a role.”“It’s challenging as a creative person or entrepreneur. You have tons of ideas but don’t know how to get them out of your head and onto a system that can make those ideas actionable.”“Sometimes people treat email like a to-do list. If you have emails within your to-do list, sometimes you just delete them. With an active campaign, I can resend that campaign to anyone who didn’t open the email, didn’t click on any links, and I hope I’m catching them at a better time than the next time I send it.”You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube
17:19 11/10/2022
What I've Learned After Hosting 30+ Websites
Your website is the only thing that can sell for you 24/7. So in this episode, I’m highlighting the things I’ve learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool. Episode Timestamps:00:39 – Hosting 02:50 – Content Delivery Network03:37 – A Show Called Behind the Attraction04:12 – SSL certificate.05:55 – WordPress websites07:09 – Two Types of Agencies or Companies09:29 – Microsites11:17 - Google Analytics and Search Console12:08 - Start With Social Media13:44 - Use Real PhotosYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube
16:21 11/03/2022
Cold Calls and Content with Cargo Margo
In this episode, Cargo Margo, the sales director at NFI Industries, talks about her reason for starting a show and its return on investment. As a sales director, she also talks about her typical day, the evolving relationship between marketing and sales, and the platforms to choose when starting a business from scratch.Connect with Margo Waldie on LinkedinFollow the Cargo Margo show on LinkedinEpisode Timestamps:00:33 – Deciding to Start a Show02:10 – Tips or Takeaways Working with a Coach02:53 – Behind the Scenes Planning05:30 – Advice on Starting a Linkedin Live Show06:21 – Dealing and Overcoming Imposter Syndrome07:54 – Favorite Interview08:57 – The Return on Investment09:24 - A Typical Day for a Director of Sales12:42 - The Relationship Between Marketing and Sales Evolving13:56 - Core Passion Project15:26 – Things That Prevent from Starting a Show16:27 - Cold Emailing and Cold Calling18:49 – Favorite Creator Within Freight 20:04 – Platforms to Choose When Starting Business From Scratch21:06 – Social Platform to TryQuotes: “I always think there are areas I need to improve, which is true. But to just relax and wallow in the gratitude, or where you've come in that journey, helps me to settle back down and get a grip on things.”“Each guest has significantly changed my life. To be able to connect with someone that's an industry expert, to leverage their expertise to make changes in your life, and to be able to show that to your community is everything.“Relationships are not just done behind a keyboard. You have to meet someone in person.”You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
24:10 10/28/2022
Starting a Freight Marketing Agency with Michelle LeBlanc
The marketing industry has changed over the years as everyone has to pivot and adapt as technology advances. They went from advertisements and promotions in newspapers or flyers to promotions through the internet, especially social media. It doesn’t stop there. The internet has been improving, changing, and adapting as time passes.Have you ever wondered what marketing strategy you should be using? How can you utilize social media to promote your business or products? How do marketing and sales work together?In this episode, we have Michelle LeBlanc. She is the founder of Drop and Hook, a social media and content marketing firm. Michelle talks about the marketing industry, social media, and content marketing.  Episode Timestamps:0:20 – Favorite tools to run your business1:21 – Being in the Marketing Industry and the History of Drop and Hook4:32 – Personal Branding7:09 – Responsible social media posting9:42 – Marketing and Sales12:34 – Getting started with social media15:06 – Tips for social media17:13 – The ROI question Quotes:“I think one thing that has been positive about technology becoming more accessible is marketing automation technology and things like that. For sales professionals, it is an opportunity to see something that helps them in their day-to-day life.”“I think knowing your audience is the most important thing I would suggest to anybody starting fresh and not sure where to go.”“You can look at what other people have done as content and bring your unique expertise to it.” Links and Resources:Check out Michelle LeBlanc on:Website: https://www.leblancly.com/LinkedIn: https://www.linkedin.com/in/michelleanneleblanc/Twitter: https://twitter.com/LeBlanclyInstagram: https://www.instagram.com/leblancly/ Get in touch with drop & hook at https://www.dropandhookcontent.com/, or check their socials:Facebook: https://www.facebook.com/DropHookContent/Instagram: https://www.instagram.com/dropandhookcontent/LinkedIn: https://www.linkedin.com/company/dropandhookcontent/Twitter: https://twitter.com/DropHookContentYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
22:19 10/25/2022
Turning Your Content Marketing Into a Profit Center
The world is now run with content—whether it’s “meme warfare,” following the trends, or signing up the most famous celebrities, people consume content more than ever. That’s why brands have shifted their marketing strategies from bread-and-butter television advertisements, magazines, or posters, to social media platforms where billions of people gather together in a single or multi-platform. You now see unknown brands suddenly shoot up in popularity because they created content so catchy and promising that people decided to test them out. In contrast, some popular brands faded into obscurity.Content creation has been considered the cost center since marketing and advertisements require a lot of money just to promote your product, and companies are thinking of making the most out of them. If you reframe your mind, content is more than just a cost center—it can also be your profit center—in which creating engaging and compelling content that resonates with the masses, especially if you go on trend, equates to profits you can ever imagine. Tune in as we discuss how content has evolved throughout the years, reframing the content creation mindset and what you can do to take your brand to the next level.Episode Timestamps:[02:00] – Why Content Creation is the Future of Marketing[05:19] – Forbes Magazine Top Creators of 2022[06:52] – Organic Social Media[09:01] – The Importance of an Internal Social Media “Arm”[10:40] – Things you need to remember before starting any kind of campaign[11:51] – Engaging with the Audience[13:30] – Answering Audience Inquiries[16:22] – SummaryQuotes:“Even if you make a bad or good product, it doesn’t mean anything if you don’t have the social media arm behind it.”“A leader or company founder should be the face and the voice of the company. You don’t want to hire someone to come in and talk about you and pretend to be you on social media.”“You should be keeping a list of all the questions and concerns your clients and your leads are asking you because then that way, you have a general idea of what you should be talking about on social media.”You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube
19:06 10/20/2022
How to Get Online Reviews with CarrierSource
In this episode, we have invited Rob Light, founder and CEO of Carrier Source. Their goal is to give carriers a better marketing environment by providing a service that collects actual human reviews to ensure the benefits of the reviews. In today’s episode, Rob will talk about how Carrier Source started, the processes made, and the advantages it serves for freight carriers.How Rob Started Carrier Source[1:41]Carrier Source collects reviews of freight carriers from shippers and brokers. The reason they do this is so that carriers can better build a reputation. Currently, carriers face many negative reviews and reports from mechanisms such as TIA watchdog reports and google reviews, which no one trusts. Thus, it hinders their business a little bit. That is the gap Rob is hoping to fill.[2:25]Rob worked at a company called G2 for a long time. They covered reviews of software products. They thought to bring this over to the logistics space and create the Carrier Source because carriers don't have an opportunity to gain positive recognition to share with the world who they are or market themselves.Legitimate Human Reviews[4:36]Rob said that they take a lot of pride in their data quality.  First and foremost, Google reviews can sometimes read a little sketchy, and you're not sure who's writing that review. On the other hand, Carrier Source has a pretty thorough moderation process. They have a human being read every review that comes through to ensure that the review is helpful to a potential broker or shipper looking to hire that carrier.Incentivizing on the Carrier Side[7:58]A lot of the information that Carrier Source is collecting in these reviews could be found by anybody if they called up the carrier, especially regarding equipment, shipment, or where they're running their preferred lanes. It is just a matter of picking up the phone and giving them a call.[8:54]They do hope to unlock the data a little bit. It's considered proprietary in the logistics space, but it's not even the broker's data. It's the information on the carrier itself.Freight Carriers Profile[9:48]Every freight carrier has a profile out there that is federally registered. It's free to come in and claim your profile page so you can sign up. Carriers can do marketing to start. You can input equipment and shipping type, any specialized services you provide, regions, states, or lanes you're running. Then you can also write a description of your business. It's a great way to promote the services that you provide, explain why you're a great carrier, and encourage brokers and shippers to give you a call. Negative Reviews[14:45]Carrier source offers the opportunity to follow up and respond to reviews since a negative review is an amazing opportunity for any company.  Because you can respond to it, you can show what type of customer support you have and what type of Customer Service you have, and in an industry where the power dynamics are heavy towards certain sides and specific times, it's a real opportunity to kind of take the high road in certain instances.[16:19]Only one response is allowed to avoid having a forum going back and forth. But you can have that one response, and it's your opportunity to shine through a potentially negative review. You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
18:58 10/18/2022
Disney Logistics: How The Happiest Place on Earth Creates Magic
Have you ever been to Disney? Do you remember how you felt when you were there for the first time? We see our favorite characters, theme parks, movies, stores, and places to shop. But think outside the box. The Disney Corporation is a world made up of ideas from one man who wanted to change the world through entertainment. The truth is that we can enjoy Walt's ideas now because of how well the supply chain works. Businesses must think outside the box when it comes to their supply chain operations if they want to be the best at what they do. What if we took Walt Disney as a model for supply chain management? Would we be better able to take care of our customers and move our industry forward? Would we be more likely to work together and encourage our industry to think big? This is what Disney has been doing for a very long time. In this episode, Blythe Brumleve, the founder of Digital Dispatch and host of the Everything is Logistics podcast, talks about her time working for Disney, the path that led her to logistics, and her favorite Disney logistics facts.Episode Timestamps:00:51 – Working for Disney02:08 – Fun Facts about Disney and How They Handle Logistics 03:37 – A Show Called Behind the Attraction03:56 – The First Monorail05:35 – Disney Continues to Invest in New Transportation Concepts 05:54 – Skyliner07:05 – Parking Garage Systems09:24 - 11 Different Countries That Are Represented in World Showcase Area10:52 - Entertainment in the Line Queue11:13 - Tunnels and Emotion of Disney Logistics12:26 – Disney Wants to Be a Memory Maker for Your Trip13:19 - Disney plans for Christmas all year round15:17 – Go Away Green at Disney16:08 – The Liberty TreeQuotes:“If I can't work at the dream company, then I'm just going to start my own company. It led me on the path to where I'm talking to you guys here. Today. I'm working in logistics.”“I want to bring up when we talk about tunnels and emotions that Disney is trying to convey. They also want to be a memory maker for your trip. They use what's called Smellitizers” “That is one aspect of the Disney logistics when it comes to around Christmas time but they want to make sure that they affect your eyes. They want to make sure that they affect your sense of smell and your experience of what's going on in the park.”You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
19:37 10/13/2022
How WeatherOptics Can Help Trucking Plan Better Routes
In this episode, we have invited Scott Pecoriello, founder and CEO of WeatherOptics, a weather intelligence company founded on the premise that weather forecasts alone do not give value but impact forecasts that influence decision-making. He has led the initiative to integrate consumer, corporate, utility, and weather data to rethink how WeatherOptics can improve business perspectives on the weather. In today's episode, Scott discusses how you can use their platform to improve logistics and transform how organizations think about and react to the weather.Weather Optics[0:24]WeatherOptics is a weather intelligence firm that provides weather forecasts to supply chain and logistics organizations. They combine meteorological data with supply chain data to produce insights that allow logistics teams to take control of their operations before disruptive weather strikes.How Scott Started[1:34]Scott has always been captivated by the weather and new business ventures. During his college years, his interest in weather led him to discover an industry where many people were affected but had no control over how to deal with the weather.Weather Conditions With Transportation [2:24]WeatherOptics use weather computer predicting models that are adjusted and optimized for accuracy, which is critical because it affects pricing points and anticipated ETA for shipments. Scott and his team typically concentrate on larger-scale catastrophes, such as hurricanes and snowstorms, and their effects on warehouse facilities, supply chain management, and logistics.Who is WeatherOptics For[7:44]Weather optics' key clients include shippers, carriers, and asset space. When shipping food or critical commodities across the country or the globe, it is critical to track whether or not delays are likely, the best or fastest route for logistics to take, the temperature threshold index, and keep them in check. [9:42]WeatherOptics primarily serves clients in North America and Europe. On the other hand, Scott is ecstatic with his recent endeavor to produce and deliver global data.Capturing Weather Data[11:44]Scott collects weather data using various technologies, including dashboards and space-based weather monitors.You can check out Scott on https://www.weatheroptics.co/ or follow him directly on his socials:Twitter | LinkedInYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
14:30 10/11/2022
Biggest Stories in Freight with Thomas Wasson
In this episode, we have invited Thomas Wasson. He is an Enterprise Trucking Carrier Expert at FreightWaves with a focus on news commentary, analysis, and trucking insights. Prior to that, he worked as an Account Executive at aifleet, Arrive Logistics, and for 5 years at U.S. Express with a focus on fleet management, load planning, freight analysis, and truckload network architecture. He earned an MBA in 2020 from the University of Tennessee-Chattanooga and a Bachelor of Political Science in 2013 from the University of Tennessee Knoxville. In today's episode, he discusses the world of freight, how the supply chain has evolved over time, and how trucking companies can enhance their operations.How Thomas Started[0:36]Thomas came across trucking by chance. He began his career as a weekend dispatcher, where he gained his first experience managing vehicles and teams of truck drivers. In his life and career, he lives by the Dilbert Principle: just be good enough to move up. He was promoted and eventually arrived where he is now.Supply Chain Business[4:51]Thomas argues that the supply chain is always difficult to control since it is untidy and constantly changing, especially when a pandemic strikes. The consequences of this circumstance include layoffs and automation, overworking and increased demand for greater compensation, and job switching.Technological Advances[11:17]Larger carriers clearly have an advantage over smaller carriers and small carrier enterprises. According to Thomas, most small courier companies' goal is to catch up with automation and innovation. Without a doubt, technology is always evolving in such a way that small courier companies can focus more on human-engaged jobs.Must-Have Software for Trucking Companies[12:59]It is critical for large trucking companies to seek investment assistance from private investors who are prepared to assist them in investing in technology to automate the majority of minor jobs. In addition, for new trucking companies, partnering with well-known or established companies may assist your company in gaining access to industry resources.Favorite Part Of The Job[15:29]As part of his job, Thomas is quite interested in talking to people. He enjoys educating people about the trucking or brokerage industries, and he enjoys hearing from his clients. You can check out Thomas on https://www.freightwaves.com/ or follow him directly on LinkedinYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
19:27 10/06/2022
Leaving Sports for Logistics
In this episode,  Blythe Brumleve was invited on the show Joz Bytes. Hosted by Chris Joslyn of CJ Solutions Group and iLevel Logistics, we get into a great discussion on how similar sports marketing and logistics marketing have become and what ultimately led Blythe to leave the world of sports broadcasting and pursue logistics marketing and media. SHOW NOTES:How Blythe Started[3:56]Blythe started a blog about sports, entertainment, and the like focusing on women called GuysGirl.com. At the same time, she was hired as an executive assistant for a third-party logistics company. Up until this day, the blog was still functioning and operating. This allowed her to learn marketing, especially from B2B and B2C perspectives. This also led to her becoming her boss’s favorite employee and assistant.Marketing[7:57]Blythe has always been a one-person team where she does everything independently. She never thought that she would be focusing on marketing. As an entrepreneur, you are involved in a lot of tasks alone. When it comes to marketing, you must think of strategies to make people notice you online. Blythe is currently focusing on LinkedIn and TikTok. She mentioned that on LinkedIn, a good post will show up from time to time, while on Twitter, you have to think of another tweet if it doesn’t get attention for the first few minutes. Blythe was able to connect with many people in the logistics and supply chain industry through LinkedIn, which was particularly helpful during the pandemic.[12:06]You don’t have to be everything to your clients. Focus on a specific niche and enhance your skills and expertise in that field.What Paved the Way[16:38]GuysGirl.com gave Blythe some opportunities for her career, but it didn’t encourage growth. It was FreightWaves that allowed her to grow her career and be successful.Digital Handshake[20:56]It is vital to create awareness about your brand digitally as it may be able to allow you to be known by the people who will be helpful to you in the future. Blythe shared how, in the early to late 2000s, people wondered why it was essential to be on social media. It can be seen how crucial digital marketing is during the COVID-19 pandemic.Video[24:00]A video helps market your brand and can be turned into many things that will help promote you. The audio from the video can be made into a podcast, essential topics can be made into clips that can be posted on social media, the video itself can be uploaded to YouTube for full-watching, and all of these can be promoted through a blog post or email to the target audience.[26:09]LinkedIn and TikTok offer the opportunity to give you an organic growth strategy.Content Creation[29:03]Creating content for promotion purposes is essential to creating awareness for your brand. You have to make it a goal to reach your audience and let them know what your message is. Because if you successfully reach your target audience, they may consider you once they need your product or services.Outsourcing[34:36]Some people tend to outsource thYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
39:54 10/03/2022
Will AI Replace White-Collar Workers?
For years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it down in today’s episode. See more of our shows around the topic of artificial intelligence over on Digital DispatchEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
18:43 10/01/2022
Previewing Manifest: The Future of Logistics 2023
Manifest: The Future of Logistics was first held in January 2022 as one of the first big industry-wide events that made me go, "Wow, this industry actually feels like something modern and fresh." They had puppy lounges, autonomous trucks, rad conference swag, and even a concert by Ludacris. It created a major FOMO event across the logistics industry so when it came time to start mentally prepping for the fall and winter slate of conferences, the Manifest conference for 2023 was already penciled on my must-attend events. All that to say we're proud to welcome back conference chair Pam Simon to tell us what's all in store for the upcoming conference. Register for Manifest: The Future of LogisticsConnect with Pam Simon on LinkedinEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
12:51 09/29/2022
Why the Smartest Companies Prioritize Marketing Operations
If you like revenue, you should be prioritizing marketing operations—aka MOPs. So let’s talk about what MOPs includes:  At its core, it’s about helping the company scale efficiently using data, people, and processes. Skills that a great marketing ops person has: Understanding people (and thus understanding the buyer’s journey)What should (and more importantly, shouldn’t) be automatedWhat channels to be active onBeing able to look at the landscape of the business and its industry, what’s driving revenue, and how marketing plays a role in that environment. Marketing ops is a position that is typically hired too late in the process so in this episode, we're breaking down how you can start prioritizing it before it's too late. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
11:54 09/24/2022
Supply Chain Strategy for 2022 and Beyond
Everything is Logistics host Blythe Brumleve was invited on a recent podcast to talk about the future of supply chain and logistics. Eric is the founder and CEO of Third Stage Consulting, a firm focused on helping clients define and implement their digital strategies and digital transformations. In this talk, you'll learn about Blythe's journey into the freight industry, the technological advances, and the rise in content creation for an industry that was largely an afterthought before 2020. Connect with Eric Kimberling on LinkedinEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
62:35 09/19/2022
Mark Zuckerberg's Metaverse Plans
Meta founder and CEO Mark Zuckerberg joined Joe Rogan's podcast for a 3-hour conversation and it was fascinating.You might be asking yourself: Who cares?He’s one of the most powerful people on the planetWho also controls a platform used by billions of people(1.9 billion daily active users) And at the flip of a switch can control the flow of information………..and he *never* does interviews like this and never for this long.On a FW Now appearance, I talked about how Zuck thinks about content moderation. TLDW: Facebook is built for the community firstHe thinks you should be able to post anything that isn’t pornographic or incites violence/illegal activityBut if you believe in the flat earth theory, then you’re free to do soThe angry emoji is actually used as a signal to Facebook that a piece of news shouldn’t be shared to a wider audienceBut what I want to talk about is another product Zuck is working on because it gives us insight into how this powerful person thinks about the future and how we’ll communicate with each other in his ideal future. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
13:51 09/15/2022
How Fantasy Football Saved Yahoo
Fantasy football has been around since the early 60’s when initial rules were invented by Oakland Raiders staffers and a reporter. By 1989, over a million people took up the hobby. Hell, even when I first started playing in our decade-old fantasy league, we calculated our scores by hand using the Monday morning sports page.But did you know that it’s because of fantasy football that has made Yahoo stay relevant far past its prime?A quick recap of the company which is essentially all you need to know: In the late 1990s, Yahoo was poised to become the biggest name in techThey had a chance to buy Google twice–and didn’t make it happenAlso had a chance to purchase Facebook!Their revenue peaked in 2007, shrinking each year ever sinceBut to their credit, they were very early to the portal scene–which is similar to what AOL offered as a “gateway to the internet”But the company is still around to this day and a big reason for that is fantasy football. In this quick episode, we're breaking down how that all came to life. See more shows from our historical series over on the Digital Dispatch websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
06:17 09/13/2022
Making the Switch from Trucker to Creator
When Freightwaves first launched 'Back the Truck Up' the main goal was to bring a central place of news and social media content directly onto one site. Powered by truckers and industry vets, Justin Martin was one of the first trucker→creators who jumped at the chance to stay home instead of being on the road for weeks, sometimes months, at a time. Justin joins the show to talk about his transition from trucker to creator, the dynamics of taking care of your drivers, and what companies can do to appreciate their drivers year-round for Truck Driver Appreciation Week. Connect with Justin Martin on TwitterFollow Back the Truck Up on Tiktok, Twitter, and their websiteListen to these shows next: Gift Ideas for Truck Driver Appreciation WeekHow Truckers Can Protect and Profit From Their ContentDrivers Deserve More Than a Social Media PostPitfalls and Perks of Working With Trucking InfluencersEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube
20:38 09/12/2022
Great 8 Pillars of ROI-Driven Marketing with SyncShow
I first met Nadine Nocero from Sync Show while at the TMSA conference in Orlando, Florida at the Gaylor Resort's "lazy" river that seemed to go 30mph. But it was that conversation about digital marketing that told me I needed to get her on the show and she's coming in sharing her Great 8 Pillars of ROI-Driven Marketing. Connect with Nadine Nocero on Linkedin and her company Sync ShowEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
17:56 09/06/2022
How To Spy On Your Competition
In a previous episode, we talked about economic espionage when the British found several ways to "take without asking" in China regarding their tea-making practices. But in this episode, we're bringing it to the modern day by telling you how to spy on your own competition using all of the digital media tools available at your disposal. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube
11:58 09/04/2022
Economic espionage: How China is the Origin of English Black Tea
90 percent of US tea is folks drinking black tea. But did you know the reason Americans drink so much black tea stems from the decisions by the British Naval Fleet?Economic espionage has been going on for centuries. So in today’s episode, we’re talking about how the British spied on China in the 17th Century helping them learn how to cultivate and sell black tea.  Curiosity Stream Return of the Trade Wars episodeEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
08:49 09/02/2022
What To Consider Before Making a Career Change
The Great Resignation brought about the biggest employment movement since Henry Ford created the modern work day consisting of 8 hours at work, 8 hours at home, and 8 hours of sleep. So as we enter Q4 two years into this mad new world, CEO Wasim Munayyer is joining the show to talk about what's next for the hiring world, if now is the time to make a career change, and how work from home has changed employment forever. Connect with Wasim Munayyer on LinkedIn*Note: The Munayyer Group is a sponsor of Cyberly but our conversation is as genuine as they come. This is why I believe y'all will find value in this convo even if Digital Dispatch (my company) isn't involved in the terms of the Cyberly sponsorship. I am merely a facilitator of a good conversation with smart people 🙂Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
19:23 08/31/2022
The Problem with SEO Strategy in Freight
Most SEO strategy in freight stinks. So in this episode, we're going to break down why the current system isn't working, what to do if you've already invested in organic SEO, and what strategies you should implement instead to get the leads your sales team really wants. Flexport’s top supply chain influencersEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
14:04 08/29/2022
How $5 Per Month Can Keep Your Trucking Company Thriving
When you first start running a trucking company, handling the business and admin side of things is relatively simple. But when you start growing and adding more trucks to your fleet, it becomes extremely challenging to manage the necessary paperwork the government requires to keep you operating in good standing. In today's show, we're talking to FleetDrive360's COO Nic Sallis about how his company helps your company stay compliant and running for as little as $5 per month. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube...
15:20 08/26/2022
Lord of the Rings Logistics with Matthew Leffler Armchair Attorney
For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn’t directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job. That’s why we have Matthew Leffler joining the show to break down the biggest legal issues in freight. Plus we’re going to nerd out on the logistics of The Lord of the Rings. Connect with Mathew Leffler of Armchair Attorney on Linkedin, Twitter, and YouTubeEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokYou can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials: Twitter | LinkedIn| Instagram| TikTok| YouTube
39:29 08/26/2022