Show cover of Local Business Leaders

Local Business Leaders

The Local Business Leaders podcast is a marketing interview show. We interview successful entrepreneurs and marketing experts and ask about their stories, struggles and successes. We also ask very pointed questions about what marketing strategies and tactics are working today to help their businesses - or their clients' businesses - thrive and grow. Listen to best-selling authors, entrepreneurs, small business owners, and digital marketing experts in the fields of social media, AdWords and PPC, Facebook, search engine optimization / SEO, content marketing, reputation management, WordPress web design and more.

Tracks

How to Provide Your Business with the Content it Needs to Grow
Justin is the founder and CEO of Guild Content. I love that name by the way, we’ll talk about that. Probably the first or second question. A Kansas City digital marketing agency focused on creating content that connects and builds brands that can be trusted. His love of writing and connecting to the emotions of audiences led him to leave his front-office role in the Kansas City Chiefs in 2017 to start his agency. You can learn more of their story at GuildContent.com. Justin, welcome to the show.
40:51 12/14/20
How to Become an Amazon Best Selling Book Author
Jon Schram is an Kansas City managed services IT support expert and the founder & CEO of The Purple Guys, a tech company that has grown since 2001 to become the Midwest’s premier provider of IT support services. The Purple Guys is a fast-growing, 7-digit business that has helped hundreds of companies grow by solving their IT problems and providing them with stress-free, bullet-proof tech support. Jon Schram and his wife, Jill, have three children and have founded two businesses together.
34:31 12/8/20
Growth Marketing & Scaling Contractors with Scott Neidow of James Hardie
Scott Niedow was born and raised just outside of Chicago. He is a proud Purdue Boilermaker! Scott’s been at James Hardie Siding just shy of 15 years. He’s had many different sales and management roles at Hardie over the past 15 years but the bulk of his time and passion lies with helping James Hardie siding contractors run successful businesses. Scott Neidow says his mission is to be able to help contractors transform their businesses to meet and exceed their financial and personal goals. 1. First we’ll learn a little about Scott’s journey to Hardie and how he got to where he is today. 2. Second, I want to learn more about what I call the James Hardie magic. When I talk about Hardie to other people, I tell them that they are the Chik Fila of the material supply industry. They go so far above and beyond what most material supply. 3. What are some of the challenges that you see with exterior remodeling contractors and how have they overcome them to grow their businesses and their wealth, and improve their quality of life.
40:17 12/4/20
Best Business Broker Selling Your Company
Chad Peterson is an entrepreneur, author, and award-winning business broker. His Kansas City based mergers and acquisitions firm, Peterson Acquisitions, was recently acknowledged as one of the best business brokers in the nation. Chad Peterson successfully handles business transactions across the United States, and occasionally around the globe. His M&A firm works on deals from $1 million to $25 million, and in some cases exceeding $25 million. He handles the transactions from start to finish with tenacity and results. He lives great life, traveling and making deals with movers-and-shakers around the country, but Chad started out with a more humble beginning. Chad business journey started when he was a child.  He hustled as a kid, walking dogs, shoveling snow, mowing grass, trimming trees, and cleaning out gutters.   He developed a thick skin by and 'can do' attitude by cold calling and knocking on the doors. He learned how to prospect, how to garner the trust of clients, and a how-to work hard to earn every dollar. Chad also wrote the book From Blue to White, A Working Man’s Guide to Self-Employment, where teaches people how to transition from employee to self-employed.  This book was well-received and garnered attention from the likes of Scott Alexander, author for Rhinoceros Success, one of Chad’s favorite authors. Scott Alexander not only endorsed the book, but he also wrote the foreword.
36:46 9/25/19
ActionCOACH Business Coaching Franchise Founder Brad Sugars
Brad Sugars started the ActionCOACH brand when he was in his early twenties! Today the company is internationally recognized as one of the best business coaching franchises and one of the leading and most awarded franchises in the world today. So how did a twenty-something Australian create this global powerhouse? He did it through hard work, determination and a well-organized, systemized approach that leads businesses to profits. Brad Sugars has always been entrepreneurial. Even from a very young age, Brad was an entrepreneur. He displayed a natural curiosity for how to work smarter and get measurable results. When still at university, Brad Sugars ran several small businesses. Perhaps due in part to his talents which were developed at a relatively young age, Brad’s ability to make companies from every conceivable industry flourish lead him to be known as “The Turnaround Kid”. Brad Sugars was soon asked to speak to business owners and executives – sharing his tips and advice on web design and digital marketing, sales, systemization and team building. Audiences were wowed. Brad’s “pull no-punches” approach was a refreshing change from other speakers at the time. Today, ActionCOACH operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 business every week. The franchise has received numerous awards including Fastest Growing Franchise, Franchisee Satisfaction, Best Overall Company and has been named the number one business coaching franchise in the world every year since 2004. In this episode of the local business leader podcast, learn how to get business coaching clients from the master himself.  
22:01 9/21/19
Why Online Courses Are So Much Better Than College & Debt
Ex-Paypal & AirBnB SEO Manager Tommy Griffith Discusses Online Courses adn why they are better than grad school. Tommy Griffith has been doing search engine optimization for more than 10 years. He previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as a side project while working full-time at Airbnb. He grew it until it started generating more revenue than his annual salary. Two years ago, he quit Airbnb to go full-time on it and ran into a number of problems in trying to grow his online SEO course business from there.
42:10 7/11/19
How Hiring a VA from the Philippines Will Change Your Business & Your Life
John Jonas has been making a 6-7 figure income online since 2004. He has helped thousands of entrepreneurs succeed by teaching them how to replace themselves through outsourcing. He created OnlineJobs.ph, the largest marketplace to find Filipino workers. He also teaches his system for how to find great Filipino workers for free. While making a full-time living he rarely works full time. His team of 27 full-time Filipino virtual assistants do the work in his businesses, while he manages the process. They range from programmers, designers, and webmasters, to writers, researchers, a project manager, and just general VA’s. John has made millions of dollars online directly from work that his Filipino workers have done for him and now teaches others exactly how to do the same thing. If you’ve tried outsourcing before, but haven’t heard what John has to teach about it, give it another try. John’s teachings are SURE to change the way you look at running your business, outsourcing, and the success you have in doing it.
47:45 7/3/19
KC Sports TV Host Joel Goldberg on His Story, Keynote Speaking & More
Joel Goldberg has one of the most recognizable faces and voices in Kansas City. While Joel has had a first-row seat to one of the most inspirational stories in recent sports history, Phil Singleton found his personal story to be fascinating. It’s no wonder that he has become on of the most sought-after Kansas City motivational speakers in the metro area and has spoken at: Joel shares an amazing story of how he started out in his early 20’s, fresh out of college, and created an opportunity by cold-calling scores of TV stations around the country and fought his way into the business with sheer grit and determination. You will love this episode on Kansas City's top local business podcast! Click to learn more about Joel, his broadcast career, and all the cool new things he is doing in Kansas City at Joel Goldberg Media!
40:51 3/25/19
How to Use SEO & Processes to Build, Scale & Sell Your Agency or Business
Ryan Stewart, is a marketing entrepreneur with over a decade of experience building and selling online businesses. He worked as a consultant for Deloitte and SapientNitro helping large brands like Target and Best Buy improve online acquisition. He built and scaled an eCommerce site called Laces Out with a 1.2 million organic business per month and sold the business in 2017. He built and scaled an online SEO agency called WEBRIS to 1.1 million in annual recurring revenue in 16 months, and sold the business in 2018. Ryan is now a partner and board member at From the Future, a technical digital agency that provides link building services and digital marketing services, with 40 employees and offices in Miami and Philadelphia. Podcast booking services for this podcast provided by Podcast Bookers.
31:26 3/10/19
Redefining Success: The Million-Dollar One-Person Business
Elaine Pofeldt is a freelance writer, editor, and ghost writer who has recently worked with publications including The Economist, Fortune, Money, Inc., CNBC, Crain's New York Business, Forbes, and many others. Entrepreneurship, small business, and careers are her specialties. She is also the author of a new book, which we're going to talk about today, The Million-Dollar One-Person Business. She helps corporate, non-profit, and private clients write and edit proposals, newsletters, blogs, RFPs, reports, white papers, academic articles, and books. Elaine also helps her online editorial clients create inviting high-traffic websites, drawing on her experience on excuse me, Fsb.com to five million page views a month and the number two site in Google after the USSBA. She founded and ran a national businessman competition for fortune, small business and now advises clients on creating and improving contest on their own. She experienced appearing as a guest on TV outlets such as MSNBC and CNN. Please check out all of our podcasts and be sure to learn more about how to grow your business with podcast booking services.
51:27 3/2/19
Lead Generation Tactics for SEO & Internet Marketing Agencies
Tom is an SEO strategist and the host of The Sure Oak Podcast. He is the founder of Sure Oak an SEO agency in New York City that grows companies with search engine optimization to get businesses more traffic and drive their revenue growth. Tom has been published in many well-known publications, such as The Huffington Post, Search Engine Watch and SEMrush. Sure Oak is a full-service SEO firm - they are experts at getting you more targeted organic traffic to help grow your company. They not only help big-hearted organizations reach more people; this SEO agency also helps searchers find what they’re looking for. They care about helping purpose-driven organizations achieve remarkable, long-term growth to make the world a better place to live in. Sure Oak does this with SEO. Through the power of search and technology, their team envisions a world where all human beings have higher consciousness, an abundance of time freedom, deep fulfillment, and overall well-being.
35:02 1/3/19
How to Get Content From Your Clients
James Rose is a reformed Australian digital agency owner and the co-founder of Content Snare. Content Snare is an online software service designed to cut down the time and headache wasted on chasing up clients for website content. Content Snare is one of the best content marketing tools helps digital agencies and web designers get content from their clients. One of the biggest bottlenecks in the web design process is waiting on clients to send their content through. After countless follow-ups and an email trail longer than your to-do list, it’s still likely deadlines will be missed. Content Snare helps you get the content back on time and in the right format, without email. Instead of wading through different files, a massive email trail and Dropbox, Content Snare provides a central place where you and your client can access everything. Instead of having to constantly chase clients, Content Snare does the reminding for you.  
37:08 12/28/18
Living the Dream: 6M Monthly Website Visitors. 7 Digit Income. No Employees.
Chris Parker is the founder & CEO of WhatIsMyIPaddress.com, the number one website in the world for finding your IP address. According to the Alexa ranking, Chris’s website is one of the top 3000 websites in the United States with over 6 million visitors a month. Chris started the website on January 4th, 2000 and for the first five years, his revenue didn’t even cover his internet bill. In 2005, Chris made $30 from display ads and he knew he couldn’t give up! In 2014, Chris was laid off from his corporate job and was faced with the scary opportunity to make his website a full time business. Since then he’s aggressively grown his site to generate just under seven figures a year in revenue with no employees, no office, and no inventory! WhatIsMyIPaddress.com has granted Chris and his wife time and financial freedom that they use to travel the world and raise their mini schnauzer, Bailey. Learn from Chris Parker how to build a million dollar website business.
42:40 12/21/18
TV, Radio & Print Still Work Really Well...If You Tie Them Back to Your Website
Dave Wieser the founder of DW Creative Marketing,  a Kansas City-based marketing agency that helps local businesses increase leads and sales through effective marketing strategies and systems. Dave is one of Kansas City's top advertising experts.  He has a decade of previous working experience as an account executive for Kansas City area TV stations. DW Creative Marketing, LLC is one of the best Kansas City advertising agencies, and has a strong reputation of providing marketing and advertising consulting services in retail and home services. These services include: Creating and implementing marketing strategy Strategic "New Market Entry" communications Brand strategy TV & Radio Advertising Direct mail campaigns Crises management Social media marketing Reputation management Web design Pay-per-click advertising
33:28 11/29/18
From Highschool Dropout to Multi-million Dollar SaaS Founder
Ruben is the founder of Bidsketch, a bootstrapped SaaS app that’s used by thousands of freelancers, agencies and sales teams to create professional looking client proposals. He launched this top-rated proposal software on the side nine years ago, working nights and weekends, and grew it into a profitable product shortly after it launched. He’s also now starting a new SaaS called Docsketch, which is an electronic signature product that gets sales documents signed 40% faster.
37:36 11/27/18
Video Only Works with Strategy & Storytelling
Brad Burrow  has a full range of experience and a wide range of production disciples from broadcast, film and TV commercials. Real Media has been rated the #1 best among all Kansas City video production companies by Blogger Local. Learn more about Real Media Kansas City at: https://realmediakc.com  
19:48 11/20/18
How to Use Podcasting as Your Ultimate Sales Trojan Horse
Stephen Woessner is the founder and CEO of the Digital Marketing agency Predictive ROI and host of Onward Nation, a top rated daily podcast for business owners. He’s also the author of several books, one on search engine optimization, another one on viral social media and viral social networking. And his most recent one, which we’ll talk a little bit about today is Profitable Podcasting, a podcast marketing book that I just recently read and loved and we’re going to talk some more about in this episode that as well.
37:04 9/17/18
How To Get Influencers to Say Yes to Your Outreach Pitch
Interested in influencer marketing? This is a great tip to get just about any influencer to accept your outreach pitch. Be sure to check out the show notes page where I explain how and why an initial outreach pitch to Brian Dean failed. And how I took that experience and figured out a way to create an outreach approach that worked (with an almost immediate response) from Larry Kim, founder of WordStream and Facebook Messenger marketing company Mobile Monkey. Also, listen to Larry explain why he said yes to me when on a typical day he gets 10-20 pitches. Also listen to how he got LinkedIn CEO Reid Hoffman to reply to his cold outreach email.
09:34 9/13/18
Public Relations, Social Media & Local Influencers with Jenny Kincaid
Jenny Kincaid. Jenny is the owner of Socialworx Public Relations, a Midwest media relations agency with strong local and national media context, and community connections. Jenny is mostly known for her expertise in Kansas City public relations, and for her unique approach on community engagement, or what she calls social relations. Her agency takes relationship one step further by seeking people out who their clients should meet, such as Kansas City influencers, to help them further the business goals. And by building relationships that benefit clients personally, professionally, and philanthropically.
26:08 9/12/18
HARO, Alex Flash Briefings & Cutting Edge Website Leadgen Technology
Mike Kawula is the founder of Entrepreneurs GSD, and co-founder of Dinner Table MBA. Michael is an entrepreneur whose last three businesses each hit seven figures in under three years, with this past being ranked the number 144th fastest growing company by Ink magazine in 2012. He's an author. He's been featured on CNN, interviewed by Anthony Robbins, and featured in over 100 publications in over the last few years. Michael has been an entrepreneur since September 10, 2001, has a strong passion for digital marketing, start-ups, his family, and the Florida beaches. Local Business Leaders Podcast Episode resources Mike Kawula's Website His Book: Self Employed Now WTF Mike Kawula on Twitter Mike Kawula on LinkedIn
36:17 7/30/18
How to Use Digital Knowledge Management for Your Business
There is a ton of information about your business on the Internet. By controlling the accuracy of your company information across the Internet, you get better visibility and more leads and sales. Digital Knowledge Management is the way that you can take control of your company’s digital footprint, and calibrate it across the Internet in the most accurate, cost-effective way possible. Yext’s DKM solution is so powerful that it’s become a mandatory solution for all of our new SEO and digital marketing clients. This episode with Yext’s Rev Ciancio explains why. David "Rev" Ciancio serves as Director, Industry Insights for Yext, where he works to ensure customer success as they deploy the Yext Knowledge Engine on behalf of their businesses. Over his 20+ year career, he has managed business development, digital marketing, and social media strategies for a wide range of entertainment and hospitality companies. When not preaching the gospel of Digital Knowledge Management, you can find this expert burger taster discussing the virtues of what makes a truly great hamburger on his Instagram account, @revciancio and hospitality marketing tips on his blog, burgerconquest.com.
46:46 7/24/18
Using Print Media To Build Trust, Authority & Personal Branding
Want to learn more about content marketing? Katie Bean is President and Editor of Thinking Bigger Business Media, a resource for Kansas City small business owners. Her background is in the newspaper journalism industry, which she supplemented with an MBA from UMKC in 2017. She loves to learn about businesses, and help connect business owners with people and strategies that they the need to grow. Learn more about Katie Bean: Thinking Bigger Business Media Thinking Bigger on LinkedIn Thinking Bigger on Facebook Thinking Bigger on Twitter
36:11 7/18/18
Building an Agency, Coaching & Crushing it on LinkedIn with Mod Girl
About Mandy McEwen Mandy is the Founder and CEO of Mod Girl Marketing, an inbound marketing consultancy based in California. Recognized as a Top 8 SEO Expert by Search Engine Journal and a content marketing influencer by BuzzSumo, she has helped thousands of marketing entrepreneurs and business owners exceed their goals by sharing the lessons she’s learned in over 10 years in the industry. In addition to successfully scaling her own 100% remote digital agency, Mandy has developed premium digital programs to help fellow marketing entrepreneurs find dozens of qualified leads a week, land 6-figure dream clients, scale their business through modern outsourcing, and more. Learn more about Mandy McEwen Mod Girl Marketing Mod Agency Insiders on Facebook Mandy McEwen on LinkedIn Mandy McEwen on Twitter   About Phil Singleton Phil Singleton is a web designer, an SEO expert and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City. In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It’s also been featured on MSNBC, Entrepreneur and Search Engine Journal, and was named by Forbes as the #1 best SEO book on its list of “Essential SEO Books for Every Startup to Read”. Resource Links: Kansas City Web Design Kansas City SEO SEO for Growth Podcast Bookers WordPress Schema Plugin Phil Singleton on Twitter Phil Singleton on LinkedIn Phil Singleton on Facebook #1 Rated Kansas City Web Designers  
38:29 6/25/18
Growing a Digital Marketing Agency from $100K to $3 Million+
Kade Wilcox is the owner and CEO of Primitive Social, a digital marketing agency in Lubbock, Texas, focused on helping companies grow through software development, website design and development, inbound marketing, and sales enablement. In 2011, Kade and his wife Lacey started Primitive Social, providing social media support to small local businesses. In 2013, Kade and Lacey connected with Jerred Hurst (now co-owner of Primitive Social) and decided to focus on growing the company. Over the past six years, Kade has helped transform Primitive Social from a 2 person team into a multi-million dollar company with nearly 50 employees. Kade is happily married to Lacey and has a beautiful 7 year old daughter named Selah and an incredible 5 year old son named Kase.
33:08 6/21/18
Facebook Messenger Marketing with Chatbots
Larry Kim is the founder of WordStream, which is a suite of online marketing and advertising tools that helps businesses manage search engine marketing campaigns. More recently, Larry is the CEO of MobileMonkey. Mobile Monkey is the worlds best Facebook messenger marketing platform for marketers and companies of all sizes. It's free and easy, it's an online service that enables you to create powerful chat-bots without coding. Larry Kim is one of the best and brightest minds in digital marketing. He's the Google whisperer, the Albert Einstein of AdWords and the Pied Piper of unicorns.
29:48 5/8/18
From Local Store to $200 Million in Online Sales
Danny Govberg is a pioneering force of the contemporary watch industry. His vision and insatiable passion for watches and technology enabled the evolution of Govberg from a Philadelphia-based retail shop to one of the world's premier authorized dealers of both new and pre-owned timepieces.  Danny recognized years ago that selling new watches was only one way to support the life of a watch collector and set in motion a tech forward, pre-owned strategy that inspired the evolution of the global ecommerce website WatchBox. Episode Resources WatchBox Danny Govberg on LinkedIn Watchbox on Facebook WatchBox on Instagram WatchBox on YouTube
18:24 4/25/18
How to Grow a Multi-Million Dollar Agency
Greg is CEO of Blue Chair, he has more than 30 years of entrepreneur experience in startups, acquisitions, business development, and takeovers. Starting with Gragg Advertising in 1992, one of the best Kansas City advertising agencies, Greg has started four additional technology companies, purchased one and helped develop over 20 proprietary products focused on good practices in performance marketing. Greg has been nominated Entrepreneur of the Year twice and has received numerous accolades and awards over the years. Greg's companies have been noted in Kansas City's fastest growing companies for the last 20 years. Most recently, Lever1 was listed as the fastest growing company in Missouri by Inc. Magazine and was the 40th fastest growing company in the US. In addition, Integra Shield was listed as one of the top 5,000 fastest-growing companies in Inc. Magazine. Resources: Gragg Advertising Blue Chair LLC Integri Shield Lever1 Gregg Gragg on LinkedIn Gragg Advertising on Facebook Gragg Advertising on Twitter
53:48 4/2/18
How to Get Client Results & Grow Your Own Agency with Content Marketing
Brandee Johnson is an entrepreneur, a marketer and a speaker. Since 2015, Brandee has owned and operated Limelight Marketing, a Kansas City inbound marketing agency based in Pittsburgh, Kansas. Limelight helps companies to have brand stories to attract and convert customers. Prior to owning the agency, Brandee spent 15 years working for leading brands in national and global corporations including Lego. She has implemented and integrated a variety of marketing and IT systems including inbound marketing, marketing automation, CRM, and eCommerce platforms. Brandee, welcome to the show. Resources & Special Offer LimeLight Marketing Brandee Johnson on LinkedIn LimeLight Marketing on Facebook LimeLight Marketing on Twitter Free 30 minute consultation (mention the show!)
43:17 3/29/18
Physical Therapy Marketing Strategy, Tips & Ideas for Private Practices
On this business podcast, David Straight is a doctor of physical therapy, he’s an author, speaker, and a marketing expert. He’s also the co-owner of e-rehab.com. And a marketing director of a seven-location private practice. David and his business partner own and operate a digital marketing agency that serves the physical therapy private practice market. He and his company provide websites, email newsletters, search engine optimization, reputation management, video marketing, and social media marketing for over 1,600 locations across North America. He’s the author of “Booked Solid, the Fast and Easy and Affordable Way to Use the Internet to Drive More Patients in the Door.” He’s presented on multiple, national, state, and local professional conferences as well. His passion is to help people understand that physical therapy is the best first choice for neuromuscular conditions. Resource links: E-rehab.com Booked Solid David Straight on LinkedIn E-rehab on Facebook
26:46 3/25/18
Marketing Tips for Non-Profits & Startups with Melissa Roberts of ECJC
Phil Singleton interview Melissa Roberts. Melissa Roberts helps entrepreneurs find the resources they need to grow their businesses–whether that’s space, education, mentoring or connections to capital. She serves as the VP of Strategy and Economic Development at the Enterprise Center in Johnson County, a Kansas City-based non-profit organization. There, she oversees the ECJC’s marketing and communications strategy, educational programs and public policy efforts. Melissa has been honored as one of the “30 Under 30” to watch by Ink Magazine and a “Next-Gen Leader” by the Kansas City Business Journal. To learn more about educational programs for entrepreneurs at the ECJC, visit www.ecjc.com. Check out a blog post by Phil Singleton on ECJC's web site: 10 SEO Tips for Startup Companies
25:03 3/16/18