Show cover of Branding Matters

Branding Matters

Having a strong brand is critical to the success of your business. It’s your voice, your personality and your identity all rolled into one. Your branding is equally important. It’s everything you do that inspires your audience to fall in love with your brand and choose you first. Branding Matters is a podcast dedicated to helping you with both. Named one of "The 10 Best Branding Podcasts in Canada" by Feedspot, it’s also on Goodpods 100 Top Indie Marketing Pods. And most recently, it was the only podcast to be listed on the #Online18 for 2022: Promo’s Most Influential Social Media Voices. Come to be inspired and changed. Real conversations. Incredible stories. Valuable branding tips. All here to help you become a branding badass. Please rate us on Apple Podcasts or whatever platform you listen to podcasts.

Tracks

Shama Hyder - Curate Your Own Content
My guest today is Shama Hyder, the CEO of Zen Media – a global marketing and digital PR firm. Shama is known around the world as  “a visionary strategist for the digital age”.  She’s a web and TV personality, a bestselling author, and has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. And as if that’s not impressive enough, Shama has also been honoured at both the White House and The United Nations as one of the top 100 young entrepreneurs in the U.S.I invited Shama to be a guest on my show to talk about the NEW Generation of consumers - better known as “Gen-Z”. I wanted to learn how brands are building connections with this generation.  And I was curious to get her POV on the best way to curate content on social media.𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email brandingmatters@genumark.com
32:34 09/23/2022
Margaret Glover Campbell - Have a Well Defined Social Purpose
My guest today is Margaret Glover Campbell, COO of Virtual Gurus - the largest and most trusted virtual assistant marketplace in North America. What began as a small start-up in 2016, has skyrocketed into an award-winning business that puts diversity and inclusion at the forefront of everything they do.A self-confessed science and ‘technology-geek’, Margaret has built some of North America’s most phenomenal, high-performing teams, and has worked closely with development groups to build exceptional, award-winning products.I invited Margaret to be a guest in my show to talk about the importance of having a  social mission. I wanted to know how a former marketing exec became one of the tech world’s most respected leaders. And I was curious to get her POV on the role swag plays in creating brand awareness.𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email brandingmatters@genumark.com
35:57 09/09/2022
Alan Weiss - Build a Thriving Consultancy
My guest today is Alan Weiss - one of the world's most highly sought-after consultancy experts. Alan's impressive list of clients include such well-known brands as Mercedes-Benz, Merck, Hewlett-Packard, New York Times and over 200 others. Alan is also a best-selling author of 64 books. One his most famous books - “Million Dollar Consulting” - has been through five editions and appears in 12 languages around the world.I invited Alan to be a guest on my show to discuss how to build a thriving consultancy.  I wanted to get his POV on what role branding plays in that process. And I was curious to learn about value-based fees and why more businesses should adopt this concept.𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email brandingmatters@genumark.com
46:06 08/26/2022
Carrie Schiffler - Escape From The Corner of Bad and Ass
My guest today is Carrie Schiffler - the author of the new book “From The Corner of Bad And Ass”. As an actor who writes and a writer who acts, Carrie is best known for her critically acclaimed, one women show called Tabitha; A Girl and Her Box, which was produced by Ground Zero Theatre in Calgary, Alberta Canada.Carrie received an honourable mention for ‘Lemon Opera’ in Lorian Hemingway’s short story contest. And her first collection of poetry, Umbilicus - earned myriad positive reviews as a meditation on the sensuous, and includes images by world-renown international artist Johanna Stickland - who also happens to be Carrie’s daughter.I invited Carrie to be a guest on my show to talk about her new book. I wanted to know what inspired her to write such an open and honest memoir. And I was curious to learn how being  so vulnerable has helped her develop a strong personal brand.𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email brandingmatters@genumark.com.
39:52 08/12/2022
Bobby Lehew - Learn the Ins & Outs of Podcasting
My guest today is Bobby Lehew the Chief Content Officer at commonsku.As an industry leader, Bobby has won multiple PPAI - Promotional Products Association International awards.  And, as a former distributor, he ranked three times on Inc. Magazine’s fastest growing private companies in the U.S. Bobby has also appeared on Dale Denham’s #Online18 - a list of the promo industry’s most Influential Social Media Voices.Bobby also co-hosts a podcast with Mark Graham called skucast - the  #1 podcast for entrepreneurs in the print and promotional product industry. Recently I was fortunate to be a guest on skucast, where Bobby and I had a great conversation about podcasting. So much so, that I invited him here today to continue that conversation and dig a little deeper. What’s different about this episode is instead of me interviewing Bobby, we thought it would be fun to interview  each other.𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email brandingmatters@genumark.com
46:50 07/29/2022
Amanda Russell - Crack The Influencer Code
My guest today is Amanda Russell, an award-winning brand strategist, author, keynote speaker, Olympic-level runner and former model. She’s a PhD who has taught at some of the top schools in the world, including Northwestern University - Kellogg School of Management, London Business School, Harvard Business School, The Wharton School and Stockholm Business School.Amanda is also an advisor to top global brands including Automobili Lamborghini S.p.A.  Cedars-Sinai International and Lionsgate and she speaks around the world on influence and the future of marketing. Her latest book, The Influencer Code is the official resource to influencer marketing for college programs worldwide. I invited Amanda to be a guest on my show to talk about influencer marketing. I wanted to learn what myths surround the term “influencer.” And I was curious to get her POV on the difference between attention and influence.𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 𝗶𝘀 𝘁𝗵𝗲 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝘀𝗽𝗼𝗻𝘀𝗼𝗿 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀. From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark  is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email brandingmatters@genumark.com
35:53 07/15/2022
Mitch Freed - Make a Solid Succession Plan
My guest today is Mitch Freed, the new CEO at Genumark  - one of North America’s most trusted branded merch makers for over 40 years. Mitch isn’t the first Freed to be on my show. You may remember his dad Mark Freed who I had the privilege of interviewing on one of my very first episodes. Since then, Mark has stepped down as CEO, passing the torch on to his first born son.I Invited Mitch to be a guest on my show to talk about succession plans. I wanted to learn what finally led him to Genumark after starting his own business. And I was curious to get his POV on the pros and cons of taking over a family business.Genumark is the official sponsor of Branding Matters. From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email brandingmatters@genumark.com today.
31:34 07/01/2022
Faryl Morse - Have a Mission Bigger Than Yourself
My guest today is Faryl Morse, the Founder and CEO of Faryl Robin Shoes - a global independent footwear brand committed to empowering women.Faryl has been a leader in the footwear industry for more than 20 years. Her passion for empowering women with the best footwear is what fuels her purpose. She believes all women should have access to footwear that makes them feel confident and beautiful regardless of age, identity, ethnicity, size, physical limitations, financial means & fashion sensibility.I invited Faryl to be a guest on my show to talk about her mission. I wanted to learn how the Faryl Robin Shoe brand came to be. And I was curious to get her POV on her competition, and how they help elevate her brand.💥 𝑰𝒇 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒉𝒆𝒍𝒑 𝒄𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒃𝒓𝒂𝒏𝒅 𝒂𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔, 𝒆𝒎𝒂𝒊𝒍 𝒎𝒆 𝒂𝒕 𝒋𝒈𝒐𝒐𝒅𝒔𝒐𝒏@𝒈𝒆𝒏𝒖𝒎𝒂𝒓𝒌.𝒄𝒐𝒎
48:29 06/17/2022
Danny Tomsett - Build Connections With Digital Humans
My guest today is Danny Tomsett, a tech visionary and the Founder and CEO of UneeQ - a real-time technology platform that built and launched the first AI-powered digital human project. Today, digital humans are considered a main ingredient for brands who want to automate and scale immersive customer interactions in the Metaverse.Danny’s entrepreneurial track record includes developing games at the age of eight and founding a Telecommunications company he started at 25.He has earned several accolades which include winning the Sir Richard Branson ‘Virgin Business challenge’ and the ‘Deloitte Fast 50’ NZ awards as one of the country’s fastest growing businesses.I invited Danny to be a guest on my show to talk about digital humans. I wanted to learn why they are considered a main ingredient for brands who want to automate and scale immersive customer interactions in the Metaverse. And I was curious get his POV on how the Metaverse is changing the way businesses are creating brand equity.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
45:58 06/03/2022
Jessica Higdon - Change Your Money Mindset
My guest today is Jessica Higdon; Co-Founder of The Higdon Group - the number one network marketing training company that provides personal branding and marketing strategies for home-based entrepreneurs. Featured in Inc. 5000 as one of America's fastest growing companies, The Higdon Group stands apart by always giving back.Jessica is also the co-author of “Time Money Freedom” - a book she co-wrote with her husband Ray, her partner in business and in life. In it they provide 10 simple rules to redefine what’s possible and how anyone can radically reshape their life.I invited Jessica to be a guest on my show to share her brave journey from living out of a car to running a multi-million dollar empire. I wanted to learn about her relationship  with money and how it has affected her success.  And I was curious to get her POV on the role swag plays in creating brand awareness.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
38:35 05/20/2022
Dale Denham - Make a Difference and You’ll Make The List
My guest today is Dale Denham, President and CEO of the Promotional Products Association International - better known as the PPAI. Dale’s also the man behind #Online18 - a list he created in 2014 highlighting the most influential social media voices in the Promotional Products Industry. And I'm excited to share, I made the list this year thanks to my podcast!I invited Dale to be a guest on my show to talk about #Online18. I wanted to know what inspired him to start this prestigious list. And I was curious to learn how he decides who gets on it every year. And finally, as President of the PPAI, I was curious to get Dale’s POV on the role promotional products play in creating brand awareness.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
37:37 05/06/2022
Gair Maxwell - Become A Big Little Legend
My guest today is Gair Maxwell - a Brand Strategist and global authority on helping organizations create legendary brands.A former radio and tv host, Gair is an award-winning keynote speaker and author of the new book Big Little Legends; How Everyday Leaders Build Irresistible Brands. It's a book he wrote to help leaders identify timeless, universal secrets to help them create irresistible brands of their own. I invited Gair to be a guest on my show to discuss “The Mona Lisa Effect”. I wanted to know how any brand, no matter what size, can become a legend. And I was curious to get his POV on why storytelling is at the forefront of a brand’s success.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
52:19 04/22/2022
Matthew Pierce - Grow Your Brand With the Right Hashtags
My guest today is Mathew Pierce; the Co-Founder of the #Hashtagslayer app - a startup Instagram marketing tool that’s helping small business owners reach their ideal clients on Instagram.Not only does #Hashtagslayer optimize hashtags that are specifically tailored to your specific needs, it provides inside information that allows you to avoid banned hashtags, which can only cause problems and possibly get you banned from Instagram altogether.I invited Mathew to be a guest on my show to discuss the “dos and don’ts” of hashtags. I wanted to know why they are such valuable branding tools when creating brand awareness on social media. And I was curious to learn what the optimum amount of hashtags is when creating a post.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
36:05 04/08/2022
Lana Van Brunt & Hayley Dineen - Believe in Your Brand
My guests today are Lana Van Brunt and Hayley Dineen  - the Founders of Sackville & Co. -  a design-focused, fashion-forward cannabis accessories brand based in NYC.  Known for their cannabis products that double as home decor, Lana and Hayley’s aim for Sackville is to elevate the cannabis experience, appealing to both the connoisseurs and the curious.In addition to Sackville & Co., this dynamic duo are also the brains behind Sackville Studios - a multidisciplinary cannabis design and production studio created by women who “like to smoke weed”.  It’s also the first female-run studio to design and produce major brands for some of the world’s top cannabis brands.I invited Lana and Hayley to be guests on my show to talk about their brand story. I wanted to discuss their passion for bringing cannabis to the forefront of the conversation. And I was curious to learn why they decided to buy the company back soon after they sold it in 2019.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
39:36 03/25/2022
Professor Ranjay Gulati -Discover Your Deep Purpose
My guest today is Ranjay Gulati, an Indian-American organizational scholar and Professor of Business Administration at Harvard Business School.Professor Gulati was ranked as one of the top ten most cited scholars in Economics and Business by ISI-Incite. And The Economist and Financial Times have listed him as among the top handful of business school scholars whose work is most relevant to management practice. Gulati is the author of a number of books, and has been a frequent guest on CNBC and other media outlets. He has also served on the advisory boards of several entrepreneurial ventures.I invited Professor Gulati to be a guest on my show to discuss his most recent book Deep Purpose - The Heart and Soul of High Performance Companies. I wanted to learn about the fatal mistakes leaders make when attempting to implement a reason for being. And I was curious to get his POV on what brands can do to pursue purpose more deeply.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
43:07 03/11/2022
Joelly Goodson - Big Announcement
💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
04:23 03/04/2022
Jay Baer - Create Talk Triggers
My guest today is Jay Baer, Hall of Fame Keynote Speaker, New York Times Bestselling author of 6 books and founder of five multi-million dollar companies. One of those companies is Convince & Convert  - an experienced, highly focused analysis and advisory firm that creates effective, best-in-class digital marketing and customer experience strategies for the world’s most iconic brands.Jay has been an advisor to more than 700 companies including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500. And he’s a “go-to source” for the press including NPR, USA Today, Time, Real Simple, CBC and many more.I invited Jay to be a guest on my show to talk about the customer experience. I wanted to what talk triggers are and I was curious to get his POV on the role customer reviews play in the success of a business.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
50:10 02/25/2022
Kara Goldin - Be Undaunted
My guest today is Kara Goldin, the CEO and Founder of Hint Inc.- one of the most successful beverage businesses of our time. Kara has received numerous accolades including being named one of InStyle’s Badass 50, Fast Company’s Most Powerful Women Entrepreneurs, and EY Entrepreneur of the Year for Norther California.Kara is also the author of Undaunted - Overcoming Doubts and Doubters - a Wall Street Journal and Amazon best-selling business book. In it, Kara shares real stories about her fears and doubts, the challenges she encountered, and what she did to overcome them to become successful - both in business and in her personal life.I invited Kara to be a guest on my show to talk about the meteoric rise of the Hint brand. I wanted to learn how she overcame an endless series of “no” and “you can’t” to becoming an iconic brand and the #1 flavoured water company in the U.S. And finally, I was curious to hear about Hint’s branding, and what they do differently to stand out in the crowded beverage space.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
33:43 02/18/2022
Dr. Janét Aizenstros - Find Your Brand Voice
My guest today is Dr. Janét Aizenstros, the Chairwoman and CEO of Ahava Group Global (AGG) — a women-led modern media parent company that serves Fortune and multinational media companies in fifteen locations around the world.In 2020, Janét scaled Ahava Group Global to nine-figures, making it the fastest-growing, women-led digital consultancy founded by a black woman.Janét is an award-winning, internationally recognized leader and investor that focuses on women entrepreneurs creating social impact through technology. We don’t have enough room to list all her accolades, but here are a few just to give you an idea of her rock star status - Excellence Award for RBC Canadian Women Entrepreneur Awards 2021 by Women of Influence, 2019 Conscious Company Media’s Top 22 Business Leaders, 2013-2014 YMCA-YWCA Woman of Distinction of Business and Entrepreneur, recipient of the 2020 WXN Canada’s Most Powerful Women Entrepreneur Award: Top 100, and Employer Of The Year for Canadian Business.I invited Janét to be a guest on my show to talk about the importance of brand voice. I wanted to learn how she helps big brands target their consumers, specifically black women. And I was curious to get her POV on what brands need to do differently to maintain true sustainability.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
34:47 02/11/2022
Alex Morin - Become Almost Enlightened
My guest today is Alex Morin, the Founder and CEO of Almost Enlightened Inc. a cutting-edge educational resource that encompasses business coaching, life coaching, professional writing, and an award-winning podcast by the same name. Alex is also the creator and host of another new podcast he launched in 2022 called Promonoise - an educational podcast geared specifically to the promo world.Before launching Almost Enlightened, Alex had a thriving career in branding where he provided branded merchandise to suppliers like myself. After 20 years climbing the corporate ladder, Alex eventually became a partner at a thriving global corporation, where he’s still a shareholder today. I invited Alex to be a guest on my show to talk about his eclectic career. I wanted to hear about his experience in the branding world, both good and bad. And, I was curious to learn why, at the peak of his career, Alex threw in the towel to become “almost enlightened”.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
48:21 02/04/2022
Tracy & Max Mackay - Build Your Brand With The Right Tools
My guests today are Maxx Mackay and his beautiful wife Tracy, who also happens to be my baby sister. Maxx and Tracy are the Co-Founders of Cozy Cottages - a thriving 5 star vacation home rental company they built from scratch (literally).Tracy is one of the hardest working people I know. Never one to sit still, she has run several successful businesses (simultaneously I might add) all while being a mom to two amzing teenagers.Maxx, her Kiwi partner in business and life, is equally entrepreneurial. Not only is he the Co-Founder of Cozy Cottages, he’s also the CEO of Top Notch Renos - a thriving renovations company in Montreal. I invited this power couple to be guests on my show to talk about the Cozy Cottage brand. I wanted to learn what their secret to success is. And I was curious to hear how the pandemic has affected their business as well as the entire cottage rental industry. 💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
30:11 01/28/2022
Jordan Gilford - Let Your Passion Drive Your Purpose
My guest today is Jordan Gilford, the Founder and CEO of Gems For Gems - a multi-faceted charity that focuses on the empowerment and economic recovery of female survivors of domestic abuseJordan has earned tremendous accolades for her work with For Gems Gems including being named one of Calgary’s Top 40 Under 40, a True Beauty Foundation Community Change Maker & the recipient of the Green Sparrow Agent of Change Award. And most recently, she was named on Aspioneer’s TOP 20 UNDER 40 list for 2021.I invited Jordan to be a guest on my show to talk about the Gems For Gems brand. I wanted to learn what inspired her to start this much needed charity. And I was curious to learn what role branding plays in their fight against domestic abuse.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
38:41 01/21/2022
Tom Shepansky - Rethink Your Brand
My guest today is Tom Shepansky, one of the three founders of Canada's hottest and most creative agencies called RETHINK. You may not know the name, but you probably recognize  their award-winning work for such iconic brands as  A&W, IKEA, Westjet, Kraft and Molson just to name a few. Rethink is Canada's only national, independently-owned agency who's work has received Gold in all three of the Digital, Design and Agency competitions in Strategy’s Agency of the Year show.Tom started Rethink in 1999 with Chris Staples and Ian Grais who have been the co-creative directors since inception. He currently sits on the Rethink Board of Directors with them and helps oversee the strategic direction of the company while continuing to coach and mentor the next generation of Rethinkers.I invited Tom to be a guest on my show to talk about the Rethink story. I wanted to learn how 3 ad guys joined forces to build one of Canada’s most reputable creative shops. And I was curious to hear about Tom’s foray into the music world with his band called “TwoPointOh”.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
30:39 01/14/2022
Andrea Brimmer - Find Your Ally
My guest today is one of the World’s Most Influential CMOs of 2021 according to Forbes. Her name is Andrea Brimmer and she is the Chief Marketing & PR Officer for Ally Financial - a digital financial services company that has disrupted the banking industry.Referred to as the “Chief Disruption Officer”, Andrea spearheaded the creation of the Ally brand, developing everything from the brand pillars and cultural framework to the value proposition and delivery in the marketplace.Her many honours and accolades include winning Adweek’s 2020 Brand Genius awards for marketers who have skillfully led their brands’ messaging to new heights. She has also been named three times to Forbes’ list of World’s Most Influential CMOs and is a two-time honouree of 100 Leading Women by Automotive News.I invited Andrea to be a guest on my show to talk about her role in the re-branding of Ally. I wanted to know how she helped the company emerge with a strong reputation as a “different” kind of financial services company. And I was curious to learn what Ally does differently that makes them a disruptor brand.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
40:47 01/07/2022
Ray Higdon - Create Great Content with ILT
My guest today is Ray Higdon - Top Keynote Speaker, Co-Creator of the Play To Win Reality Show and Co-Founder of The Higdon Group - one of Inc. 5000 fastest growing companies in the U.S.Ray is a two-time best-selling author and former #1 income-earner in a network marketing company he joined while in personal foreclosure.  He's also a sought-after speaker and has shared the stage with Tony Robbins and Grant Cardone, along with many others. I invited Ray to be a guest on my show to talk about his unbelievable story. I wanted to learn what motivates him to pay it forward and help others. And I was curious to get his POV on the role branding plays in the success of his business.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
43:37 01/01/2022
Aaron Lang - Q&A
My guest today is someone who is near and dear to my heart. His name is Aaron Lang and he is my second born son. Even though he's my baby, Aaron is 15 years old and a budding entrepreneur (not to mention incredible chef!)I invited Aaron to be a guest on my show to ask me questions for a change. You see, on January 1st, it will be my one year anniversary since I launched Branding Matters. During that time, I have learned a lot! Not only about branding, but about podcasting. And since this is my last show of the year, I thought I'd do something a little different. I've had many people reach out to me asking questions about podcasting and what I've learned. So I thought it would be fun to have Aaron come on and share some of those questions, which I will answer. I'm no expert by all means, but if what I've learned can help you in any way, then that's what I'm here for. So sit back, relax, and enjoy the show.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
20:01 12/24/2021
Romi Neustadt - Get Over Your Damn Self!
My guest today is Romi Neustadt, a former lawyer and award-winning PR exec who traded in the billable hour to become an entrepreneur, author, speaker and business coach. For a dozen years Romi has been helping women find more time, purpose, money, balance, authenticity, fulfillment and possibilities. And (I quote) she’s having a freaking blast doing it!Her first book, Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business, received a GOLD AWARD from the Nonfiction Authors Association. And her latest book, You Can Have It All, Just Not at the Same Damn Time was published last year and was a SUCCESS Magazine “Must-Read Book for the New Year." Romi has been featured in Forbes, Inc., Fast Company and Success, and has appeared on Fox Business News and morning shows around the U.S.I invited Romi to be a guest on my show to talk about her brand. I wanted to learn how she differentiates herself with her “No BS” approach. And I was curious to learn how a former lawyer who grew up in Montana, became a successful entrepreneur, best-selling author, in-demand speaker and “petty damn good wife and mom”.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
40:23 12/17/2021
Scott Snyder - Fuel Your Inner Badass
My guest today is Scott Snyder, the Chief Executive Officer at Bad Ass Coffee of Hawaii, a 31-year-old coffee franchise brand.  Scott is an award winning marketing strategist and business growth consultant with a consistent track record of transforming early stage brands into category leaders.  His special sauce is re-inventing legacy brands to realize new levels of success and relevance. Prior to joining Bad Ass Coffee of Hawaii, first as a consultant and then as an investor, Scott was a founding partner at Xylem Digital, an international digital marketing and strategic growth agency that facilitated the rapid growth and expansion of over 40 brands in the food and beverage space including Chipotle, Jimmy Johns, Jamba Juice, Red Robin, Noodles, Einstein Bagel Brothers, and many more. I invited Scott to be a guest on my show to talk about the meteoric rise of the Bad Ass Coffee of Hawaii brand.  I wanted to learn what role branding plays in the success of a franchise brand and I was curious to hear how COVID has affected the franchise world.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
23:39 12/10/2021
Aimee Johnson - Be Clear on Your Brand Promise
My guest today is Aimee Johnson, the Chief Marketing Officer of Zillow - the world’s largest real estate platform that offers customers an on-demand experience for selling, buying, renting and financing their homes.As CMO of Zillow, Aimee is responsible for driving brand experiences and growing national brand awareness. Prior to joining Zillow in 2018, Aimee served as Sr.VP of Marketing Programs and Digital Innovation at Starbucks. And before that, she held leadership roles at both Campbell’s Soup Company and Sallie Mae.I invited Aimee to be a guest on my show to discuss how she helped transform the Zillow brand int a household name. I wanted to learn what the secret to their success is. And I was curious to get her POV on how technology has changed the way people buy homes.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
28:40 12/03/2021
Jason Stang - Focus on Your Brand's Image
My guest today is Jason Stang - one of Calgary's, if not Canada’s, most celebrated photographers.Frequently roaming between Calgary and New York City, Jason has done award-winning work for MTV, Sony Music Entertainment, the New York Times Magazine, and Tommy Boy, just to name a few.I invited Jason to be a guest on my show to talk about the role photography plays in branding. I wanted to learn how he always manages to deliver what the client wants in a unique and visually interesting way. And I was curious to get his POV on what role photos play in the development of a brand story.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
38:24 11/26/2021