Show cover of Please See Attached: A Digital Marketing Podcast

Please See Attached: A Digital Marketing Podcast

Digital marketing tips, trends and insights for small businesses, entrepreneurs, marketing students and anyone interested in digital marketing. The team at ONBOARDdigital, a Toronto-based digital agency, delves into everything digital marketing, and discusses the strange, wonderful and sometimes dangerous ways in which the internet has been shaping our lives.Please See Attached is produced by ONBOARDdigital, a Toronto-based digital marketing agency. http://www.getONBOARD.ca

Tracks

Advice from a Senior Marketer in the Film Industry
In our final episode of the first season of Please See Attached, we talk with Joanna Miles, Senior Vice President of Theatrical Marketing at eOne. Joanna has worked as a marketer in the film industry over two decades, so we thought she would be the perfect person to learn from, seeing as both industries - marketing and film - have changed tremendously over that time. In Digital Etiquette, the team chats about spoilers: is it ever appropriate to post spoilers for films/shows online?Join the conversation by writing to us at psa@getonboard.ca.For updates follow us:Facebook (www.facebook.com/PleaseSeeAttached)Instagram (www.instagram.com/Please.See.Attached)
51:24 06/23/2021
Water Cooler Talk Mini-Episode - Favourite Podcasts
In this bonus water cooler mini-episode, Steve, Dafna, Matt, and Jensen chat about their favourite podcasts and why they love them. If you're looking for podcast recommendations from different genres, from news to comedy - this one's for you.Join the conversation by writing to us at psa@getonboard.ca.For updates follow us:Facebook (www.facebook.com/PleaseSeeAttached)Instagram (www.instagram.com/Please.See.Attached)
16:27 06/16/2021
How to Use Emotion to Increase Conversions on Your Website
In this episode of Please See Attached, Matt interviews Talia Wolf, an expert on conversion rate optimization. They discuss the vital part emotion plays in converting website visitors into customers, and the actions that businesses can take to increase conversion rates on their landing pages. In Digital Etiquette, the team talks about what you should do when a friend asks you to help promote their business on social media - and scenarios where you might be reluctant to do that.Join the conversation by writing to us at psa@getonboard.ca.For updates follow us:Facebook (www.facebook.com/PleaseSeeAttached)Instagram (www.instagram.com/Please.See.Attached)
29:30 06/09/2021
How Google Search Should Inform Your Marketing Strategy
In this episode of Please See Attached, the ONBOARDdigital team discusses the vital importance of search data to your marketing strategy - and this discussion will include a live experiment! This is going to be exciting. In Digital Etiquette, we discuss online ghosting. What is ghosting? Is it ever appropriate? Does it only apply to dating, or have you encountered ghosting in other areas of your life? Join the conversation by writing to us at psa@getonboard.ca.For updates follow us:Facebook (www.facebook.com/PleaseSeeAttached)Instagram (www.instagram.com/Please.See.Attached)
35:53 05/26/2021
Is It Time for a Digital Detox?
In this episode of Please See Attached, Steve interviews Dr. Rahul Saxena, a Toronto-based pediatrician, about the way digital screens and being “always-on” is affecting our lives, and ways we can curb our screen time. In Digital Etiquette, the ONBOARDdigital team discusses when is the right time to connect with your colleagues on social media when you join a new workplace. Join the conversation by writing to us at psa@getonboard.ca.For updates follow us:Facebook (www.facebook.com/PleaseSeeAttached)Instagram (www.instagram.com/Please.See.Attached)
53:52 05/12/2021
Social Media Strategies from a Successful Food Influencer
In this episode of Please See Attached, Dafna interviews Lisa Le, The Viet Vegan - a vegan blogger with a large following on Instagram, YouTube, TikTok and other platforms. They discuss what it takes to become a full time content creator, how to succeed in the food blogging space, brand partnerships, and strategies for follower growth. In Digital Etiquette, the team discusses whether it’s okay to check your phone while you’re talking with someone (hint: it's not).You can find more about Lisa, The Viet Vegan: www.thevietvegan.comJoin the conversation by writing to us at psa@getonboard.ca.For updates follow us:Facebook (www.facebook.com/PleaseSeeAttached)Instagram (www.instagram.com/Please.See.Attached)
35:23 04/30/2021
10 Things You Should Think About When Hiring a Marketing Agency
In this episode of Please See Attached, the team talks with Sean Rosenthal, Director of Business Development at ONBOARDdigital, about ten things businesses/entrepreneurs should think about when hiring a marketing agency. In Digital Etiquette, the team discusses the internet-age-old question: is it okay to unfollow or unfriend a relative, or friend for content you don't want to see? Join the conversation by writing to us at psa@getonboard.ca.For updates follow us:Facebook (www.facebook.com/PleaseSeeAttached)Instagram (www.instagram.com/Please.See.Attached)
34:39 04/16/2021
How to Promote Inclusion and Diversity in the Marketing Industry
In this episode of Please See Attached, Matt interviews Danica Nelson, Senior Product Marketing Manager at Shopify and Diversity and Inclusion Advisory Board Member for Strategy Magazine. They talk about the challenges faced by Black, Indigenous, People of Colour in the marketing industry, and what organizations can do to promote diversity and inclusion. The team discusses the etiquette around liking - or not liking - photos of your friends’ kids on social media.Learn more about Danica Nelson:  watchdanicawork.comJoin the conversation by writing to us at psa@getonboard.ca.For updates follow us:Facebook (www.facebook.com/PleaseSeeAttached)Instagram (www.instagram.com/Please.See.Attached)
31:48 04/02/2021
From Influencer to Creative Director: How to Self-Brand on Social Media
In this episode of Please See Attached, Dafna interviews Amy Creyer, a fashion blogger turned creative director, about the evolution of influencers in the past decade and what effective self-branding looks like. The team launches a new segment, Digital Etiquette, where they discuss what is appropriate, or inappropriate, in online interactions. This week’s topic: how long is too long to reply to a text?Join the conversation by writing to us at psa@getonboard.ca.For updates follow us:Facebook (www.facebook.com/PleaseSeeAttached)Instagram (www.instagram.com/Please.See.Attached)
29:52 03/19/2021
Water Cooler Talk Mini-Episode - One Year Since COVID-19
In this bonus mini-episode, Steve, Jensen, Dafna, Matt and in his first time appearance on the podcast - Sean, reflect on the past year of working from home and share their experiences of Toronto during COVID-19.Join the conversation by writing to us at psa@getonboard.ca.For updates follow us:Facebook (www.facebook.com/PleaseSeeAttached)Instagram (www.instagram.com/Please.See.Attached)
22:48 03/12/2021
What is Local SEO - and Does Your Business Need It?
In this episode of Please See Attached, Matt talks about local SEO, why businesses need it, how to optimize a website for local SEO, and why it is especially important now during COVID-19. The team looks back on the early days of online dating, before dating apps existed, and shares some stories.Join the conversation by writing to us at psa@getonboard.ca.For updates follow us:Facebook (www.facebook.com/PleaseSeeAttached)Instagram (www.instagram.com/Please.See.Attached)
23:24 03/05/2021
Should Your Business Have a Blog?
In this episode of Please See Attached, Dafna and Matt talk about having a blog on your website can benefit your business, and share some interesting statistics. The team also looks back on the days of web forums, the precursor to social media as we know it today.Join the conversation by writing to us at psa@getonboard.ca. For updates follow us:Facebook (www.facebook.com/PleaseSeeAttached) Instagram (www.instagram.com/Please.See.Attached)
24:50 02/19/2021
SEO, PPC, ROI, WTF? Lost in the Acronyms
In this episode of Please See Attached, Steve, Dafna, Matt and Sammy the intern explain some of the most common marketing acronyms - from ROI to SEO to CPC. The team also looks back on the days before streaming services existed, and debates ordering food via apps vs. actually going to a restaurant - something they all miss dearly right now.
38:13 02/05/2021
Digital Marketing Trends for 2021
In this episode of Please See Attached, Steve, Dafna, Jensen and Matt discuss six major trends that are poised to impact digital marketing in 2021, and how these trends tie into global events like the COVID-19 pandemic, the racial justice protests last summer, and the climate crisis. The team also looks back on the early days of Facebook, and tries to decide which app they would keep if they had to choose between Facebook and Instagram.Read our full blog article hereJoin the conversation by writing to us at psa@getonboard.ca. For updates follow us on Facebook and on Instagram.
33:54 01/22/2021
Is a Marketing Diploma Worth It?
In this episode of Please See Attached, Dafna interviews Tom Arhontoudis, a marketing professor at George Brown College in Toronto, about the pros and cons of getting a formal marketing education. The team looks back on the early days of YouTube, and discusses digital vs. live music.Join the conversation by writing to us at psa@getonboard.ca. For updates follow us on https://www.facebook.com/PleaseSeeAttached and @please.see.attached on Instagram.
36:15 01/08/2021
How to Make the Most of a Small Marketing Budget
In this episode of Please See Attached, Matt interviews Leslie Hartsman, the President of ONBOARDdigital and a long-time marketer and entrepreneur, about marketing strategies for businesses that have a small marketing budget. The team reminisces about the first days of home internet and debates what's harder to give up - social media or streaming services. Join the conversation by writing to us at psa@getonboard.ca. For updates follow us on https://www.facebook.com/PleaseSeeAttached and @please.see.attached on Instagram.
30:30 12/18/2020
Water Cooler Talk Mini-Episode - Christmas Movies
In this bonus mini-episode, Steve, Matt, Jensen and Dafna weigh in on whether a famous 1980s movie is a Christmas movie or not, and share some Christmas movies recommendations. Stay tuned for more Water Cooler Talk bonus episodes in the future! Join the conversation by writing to us at psa@getonboard.ca. For updates follow us on https://www.facebook.com/PleaseSeeAttached and @please.see.attached on Instagram.
13:46 12/18/2020
How Did You Get Into Digital Marketing?
In this debut episode of Please See Attached, Steve, Jensen, Dafna and Matt introduce themselves and talk about their individual paths into digital marketing. They also reminisce about the dumb phone days and agree they could never part with their smartphones now. Join the conversation by writing to us at psa@getonboard.ca. For updates follow us on https://www.facebook.com/PleaseSeeAttached and @please.see.attached on Instagram.
22:35 12/04/2020