Do It My Way Podcast

Jodi Smith is a content creator, influencer, and mom of three with a community of more than 100,000 followers on Instagram. Known for her colorful style, fun OOTDs, shopping hauls, lifestyle recommendations, and love of books, Jodi has built a brand that feels both creative and deeply personal. But before the fashion content and editing reels, Jodi started as a first grade teacher. She later launched a motherhood blog with her sister, which eventually evolved into the fashion and lifestyle platform she's known for today. In this episode, Jodi shares how creativity has always been at the center of who she is. We talk about the evolution of content creation, staying inspired, keeping a running list of ideas, and how she's fallen in love with the editing process over the last year. She also shares her thoughts on color theory, trends, motherhood, and what it looks like to build a career around the things you genuinely enjoy. This is a conversation about creativity, reinvention, and trusting the ideas that keep calling you back.

6/4/26 • 27:34

You can be incredibly talented… The smartest person in the room. Highly respected. Experienced. Successful. And still be overlooked. Why? Because in today's world, expertise alone is no longer enough. Visibility matters too. That may feel frustrating, especially for women who were taught to keep their heads down, work hard, and let results speak for themselves. But here's the truth: The opportunities often go to the people who are seen, not just the people who are qualified. The speaking engagement. The media feature. The board seat. The dream client. The strategic partnership. If people don't clearly know: What you stand for What makes you different What you're an expert in Why they should think of you They can't refer you, recommend you or remember you. This isn't about becoming an influencer. It's about becoming visible in a way that feels authentic to who you are. Because there's a difference between self-promotion and owning your authority. For many female entrepreneurs, the biggest challenge isn't capability. It's visibility. And too many brilliant women are still walking around as the best kept secret in their industry. So here's the question: Are you waiting to be discovered or are you intentionally building a reputation people remember? This week on the DO IT MY WAY Podcast, we're talking about why brilliant women get overlooked, the hidden cost of staying invisible, and how to step into your authority without feeling salesy, performative, or "too much." You've earned your seat at the table. It's time people know it.

5/28/26 • 14:45

I used to think getting in shape meant pushing harder. Harder workouts. More intensity. Sweat more. Do more. Don't stop. But after knee surgery… I didn't have that option anymore. And honestly? It forced me to ask a better question: "How long can I support my body?" Instead of… "How hard can I push it?" That one shift changed everything. In this week's Do It My Way episode, I'm sharing what I'm calling: "The New Fitness Formula for Women Over 50: Walk, Stretch, Strength." This isn't about doing less. It's about finally doing what actually works for this season of life. Here's a preview of what I'm breaking down: Why walking isn't "just exercise"—it's therapy It's the most underrated anti-aging tool we ignore because it feels too simple. Some of my best days start with a walk—talking to my daughter, calling my mom, or just letting my mind wander. I always come back clearer, calmer, and ready.  Why stretching matters more than your workouts Most women don't have a fitness problem—they have a mobility problem. And you don't lose strength first… you lose range of motion first. Why strength training isn't about looking fit anymore It's about staying capable. My workouts look completely different now, but I feel better than I have in years, and I'm no longer hurting. Why sleep is your most important "workout" If you're not sleeping well, you're not actually getting stronger—you're just exhausting yourself. And the biggest shift of all… Learning to listen to your body instead of overriding it. Because at this stage: Discipline isn't pushing harder—it's knowing when not to. This episode is personal. It's a reset. And for a lot of women, I think it's going to feel like permission. Permission to stop punishing your body… And start supporting the life you actually want to live.

5/21/26 • 20:09

I want to start this week's conversation with something that might feel a little uncomfortable, but important. We're hearing a lot of noise right now about AI replacing jobs, replacing creativity, replacing businesses. But that's not actually what I'm seeing. AI isn't replacing people. It's exposing them. It's exposing who has systems…and who is still operating manually. It's exposing who has clarity…and who is just staying busy. It's exposing which businesses are built to scale…and which ones are held together by the owner's exhaustion. In this week's episode of Do It My Way, I'm diving into a conversation I think every entrepreneur, especially female CEOs, needs to hear right now: "AI Isn't Replacing You, But It Is Exposing You." Here's what we're really talking about: Why some business owners are quietly doubling their output while working less Why others feel like they're working harder than ever but not moving forward How AI is reshaping marketing, leadership, hiring, and decision-making And the real shift happening beneath all of it: leverage vs. effort This isn't a tech conversation. It's a leadership conversation. And maybe more than anything, it's an honesty conversation. Because AI isn't creating new pressure. It's revealing the pressure that was already there. If you've been feeling like things are moving faster than you can keep up with or like your business requires more of you than it should... This episode is for you. I'll walk you through what's actually changing, what I am doing differently using AI, and how to step into this next season without feeling behind or overwhelmed.

5/14/26 • 27:41

Erin Miller Thiessen is an ESPN analyst, former OU softball national champion, and co-founder of LEAGUE Studios in Tulsa. From elite athletics to broadcasting and now entrepreneurship, Erin shares how movement has shaped every chapter of her life. What started as a love for sports became a career and now a community built around rhythm, strength, and connection. We talk about the discipline and structure she learned as a collegiate athlete, the mind-body connection she's cultivated through fitness, and how "life-giving movement" continues to guide her, especially as she steps into motherhood. Erin also shares what it means to lean into the things that scare you, the power of true coaching in group fitness, and how movement can be both an outlet and a form of expression. This is a conversation about trusting your path, building something meaningful, and finding joy in the movement that moves you.

5/7/26 • 36:38

If you're still trying to grow your audience the "old way"… this might be the shift you've been missing. We recently launched a private group for one of our clients and within a short time, it grew to over 700 highly engaged members. No ads. No complicated funnel. Just the right strategy. Here's what most people don't realize: The most powerful brands right now aren't built in public feeds… they're being built inside private rooms. Spaces where: • conversations are real • trust builds faster • and people actually stay In this week's podcast, I'm breaking down: Why private, niche communities are growing faster than traditional audiences The psychology behind why people want to join (and stay) A simple 5-step strategy to build your own private group If you're a female CEO or entrepreneur who's tired of chasing visibility and ready to build real connection… This episode is for you. Listen now + start building a room your people actually want to be in.

4/30/26 • 24:26

Last week, I was told I owed $45,000 in taxes. And I was ready to pay it. No questions. No pushback. Just, "Okay… let's handle it." But something didn't feel right. So I paused. I asked one more question. I got a second opinion. And what I found? It was wrong. I was taxed on something that isn't even taxable, which inflated the number by tens of thousands of dollars. That moment got me thinking… How often do we move forward just because someone with a title told us to? Even when something in us is quietly saying, this doesn't add up… In this week's episode, I'm sharing: The $45K mistake I almost made Why trusting "experts" without questioning can cost you How to recognize when something is off And a simple framework to protect yourself in business and life Because trusting your gut isn't reckless… it's responsible. You might not save $45,000 today… but this could save you from your next big mistake.

4/23/26 • 24:09

Have you ever felt like you're doing everything right… but still not moving forward? Same effort. Same routine. Same space. That's exactly where I was until something changed. We recently moved into a new office, and almost overnight…everything shifted. The energy felt different. The ideas started flowing. The team showed up stronger. It made me realize something powerful: Sometimes it's not you that's stuck… it's your environment. In this week's podcast episode, I'm sharing: Why your space directly impacts your creativity and momentum Simple ways to reset your environment (without a full overhaul) Practical tips every female entrepreneur can use to spark fresh energy If you've been feeling a little off, a little stuck, or a little uninspired, this episode is your reset. Listen now and create your fresh start. Because sometimes, the breakthrough you're waiting for… starts with changing your surroundings.

4/16/26 • 19:00

What if I told you… A private community of just 500 women could outperform an audience of 50,000? No ads. No funnels. No complicated tech. Just connection and a strategy most people are completely overlooking right now. In this episode of Do It My Way, we're pulling back the curtain on something we recently launched… and why the engagement (and opportunity) has been nothing short of insane. We're talking about: Why micro-communities are replacing big audiences How to build one that people actually care about And the exact way to turn it into a revenue machine without feeling salesy If you've been chasing more followers, more reach, more noise… This might be the shift you didn't know you needed.  Listen now and discover why your next level isn't bigger, it's deeper.

4/9/26 • 22:00

Heather Van Hooser has spent over a decade leading in private banking, but her impact goes far beyond the office. With a passion for people, community, and service, she's built a career rooted in relationships and purpose. In this episode, Heather shares how she balances leadership, giving back, and staying grounded in what matters most and why she believes community service is the foundation of a meaningful life.  

4/2/26 • 39:07

One of the biggest lies women believe is that confident people don't struggle with self-doubt. But I'll let you in on a little secret… They do. Even after starting and selling a business… Even after writing a book… Even after launching a podcast and speaking on stages… That voice still shows up sometimes. You know the one. The voice that whispers: Am I good enough? Do I belong here? What if someone else is more qualified? In this week's Do It My Way podcast episode, I'm talking about that voice in our head and why it isn't always telling us the truth. We'll talk about: • Why confidence is a skill you build (not something you're born with) • The lies fear tells women when they're stepping into bigger opportunities • Five ways to start building real confidence today • The simple question that can change the way you approach every opportunity If you've ever hesitated to start something, speak up, or go after what you want because that little voice told you not to… This episode is for you. Because the most confident women in the world aren't the ones who never hear the doubt. They're the ones who don't let it make their decisions. And the next time that voice tells you you're not ready, try asking yourself one powerful question: Why not me?

3/26/26 • 19:43

Lately, I've found myself in a season of life where I've had to step outside my comfort zone… a lot. Not just once or twice, but over and over again. Some of it was exciting. Some of it was scary. And some of it felt like standing on the edge of a cliff wondering, "Am I really about to do this?" If you're anything like me, you probably enjoy feeling capable, prepared, and in control. Our comfort zones give us that. They're familiar. Predictable. Safe. But here's the truth I've been reminded of recently: Every meaningful moment of growth in my life has come from doing something that made me a little uncomfortable. • Saying yes before I felt ready • Speaking up when it would have been easier to stay quiet • Taking a chance when I didn't know how things would turn out Those moments stretched me. But they also shaped me. The interesting thing about comfort zones is that they quietly convince us we're safe, when really, they're just keeping us small. Growth, confidence, new opportunities… those things rarely show up where everything feels easy. They show up when we're willing to try. When we're willing to risk. When we're willing to step into the unknown. And here's something important I've learned: You don't have to take a giant leap. Sometimes growth starts with one small brave decision. Maybe it's having a conversation you've been avoiding. Maybe it's trying something new. Maybe it's simply believing you're capable of more than you've allowed yourself to pursue. Whatever it is for you, I hope you'll take the step. Because the life you're meant to live might be waiting just outside the place that currently feels comfortable. And if you want to hear more about this, I talk about it in the latest episode of the Do It My Way Podcast, where I share what stepping outside my comfort zone has looked like recently and the lessons it's taught me. Give it a listen and then ask yourself one simple question: What is one thing I can do this week that pushes me just a little outside my comfort zone? You might be surprised by what happens next.

3/19/26 • 20:35

If you've ever felt like your brain has 47 tabs open, this episode is for you. In my latest episode, The Power of the Brain Dump, I'm talking about what happens when you stop carrying it all silently. The mental load. The "shoulds."The conversations we replay in our head. For women who are juggling work and family life, the brain dump is a reset tool. In this episode, I share: • Why you lay awake at night with your mind racing. • How to stop reliving conversations from the day in your head. • The simple brain dump practice that changed everything. Because sometimes the breakthrough isn't in having the answer. It's in finally letting the thoughts land somewhere outside your head.  

3/12/26 • 20:58

With 30 years as a medical sales rep and the owner of Cedar & Lily Clothier in Tulsa and Jenks, Christy Lindsay has built a career rooted in relationships, resilience, and service. What started as a passion for empowering women has grown into a luxury boutique known for thoughtfully curated apparel, statement pieces, and a shopping experience that makes every woman feel confident and seen. But Christy's impact doesn't stop at fashion. A philanthropist at heart, she believes business should serve something bigger: supporting the community, uplifting other women, and creating spaces where people feel extraordinary inside and out. In this episode, Christy shares what it really takes to build longevity in business, pivot with purpose, and lead with generosity all while staying true to who you are. If you've ever wondered how to blend business, style, and significance, this one's for you.  

3/5/26 • 37:01

Referrals do not come from average service. They come from memorable service! Over the years our best clients have come from referrals. We don't intentionally ask for referrals, we just try to always go above and beyond for our clients which generates amazing referrals. Most people think referrals come from doing good work. That is only half true. Yes, you have to deliver exceptional results. But if you are not in the right rooms with the right people, you are limiting your referral ceiling. Referrals are built on proximity. On trust. On shared experiences. The rooms you consistently sit in determine the level of opportunity that flows to you. In this week's podcast episode, I'm breaking down: • How serving on nonprofit boards has expanded my referral network • Why entrepreneur organizations create deeper trust than traditional networking • How to choose rooms strategically instead of socially • The simple shift that turns you into the connector everyone refers If you want more high quality referrals without awkward asks or chasing leads, this episode is for you.

2/26/26 • 33:00

Are you really listening to your body? I spent years pushing myself with early mornings, high-impact workouts, and eating what everyone else said I "should." My knee, my energy, my mood, they all tried to tell me something, but I didn't listen. Until I couldn't ignore it anymore. In this episode of Listen to Your Body: The Signs Women Ignore, I share what my knee surgery and food experiments taught me about paying attention to what your body actually needs. From spotting early warning signs to learning the power of slowing down, this conversation is about more than fitness or diets, it's about listening, understanding, and respecting yourself. You will learn: How to tell the difference between soreness and real pain Simple ways to notice what your body needs from food and movement Why slowing down can actually make you stronger Your body isn't the enemy, it's the guide.   P.S. Forward this to a woman who needs permission to slow down and start listening.

2/19/26 • 20:55

If you have ever felt frustrated with digital marketing, this is for you. Every week, I hear business owners say the same things. "I need more followers." "I guess I should be on every platform." "My marketing should be working by now." In this week's podcast episode, I am busting the biggest digital marketing myths that are quietly costing businesses time, money, and momentum. We are talking about why more followers do not equal more sales, why going viral is not the goal, and what actually moves the needle when it comes to growth, engagement, and conversions. If you want clarity instead of confusion and a strategy that works in the real world, this episode will shift how you think about marketing.

2/12/26 • 15:20

Courtney Driskell's path to becoming a lawyer was anything but traditional. As a single mother, she knew something had to change to support herself and her son, so she decided to do things her way. Courtney shares how she built a legal career on her own terms, from navigating the pressures of the legal world to launching her own firm. Known for showing up authentically, pink suits and all, Courtney's true superpower is her compassion. She fights for families because she's been in their shoes and opens up about what it really takes to bet on yourself, stay disciplined, and keep showing up, even when it's hard.

2/5/26 • 31:19

We love big goals. Big visions. Big dreams. But the truth is, your life and your business are built in the smallest moments of your day. In this week's Do It My Way podcast episode, we break down how tiny habits shape powerful women, calm leaders, and CEOs who live life on their terms. We talk about why action removes anxiety, why systems matter more than goals, and how the habits you repeat daily quietly determine who you are becoming. This episode is for the woman who is tired of waiting for motivation and ready to build self trust through discipline, clarity, and consistency. You do not need to change everything. You need to change what you repeat. Listen now and start becoming her, one habit at a time.

1/29/26 • 23:01

Do you have any fun vacations planned this year? I want you to be able to take off work and not worry about problems that may come up when you are gone. Here's the truth: if your team comes to you for every little problem that comes up, you will never grow. In the latest episode of Do It My Way, I break down how to train your team to become solutionists: people who think, take ownership, and solve problems without waiting for a handout. You'll hear: The simple question that turns complaints into action How to require solutions without stifling creativity Real-life examples of teams that leveled up fast If you want a team that runs toward solutions instead of running to you, this episode is for you.  

1/22/26 • 21:23

What if the fastest way to grow your brand is to stop trying to reach everyone? In the latest episode of the DO IT MY WAY Podcast, we dive into the power of niches and why the most successful brands are built for the few, not the masses. Inspired by the concept of Riches in Niches, we unpack why clarity beats scale and why community beats clicks every time. I share a real coaching story from this week about a founder launching an athletic brand. What started as workout gear turned into something much bigger. A brotherhood for men rebuilding their lives through discipline, fitness, and accountability. The clothes are not the product. They are the symbol of a higher standard. If you are launching a product, building a brand, or dreaming of creating a community that actually means something, this episode will challenge how you think about growth, purpose, and who you are really building for. Because when you niche down with intention, you do not shrink your impact. You sharpen it. Listen now to the latest episode of the DO IT MY WAY Podcast.

1/15/26 • 30:09

As entrepreneurs, we love the thrill of building something from nothing. The big vision. The creativity. The hustle. I love living in that space! Dream Big! Figure out how to implement later (haha typical entrepreneur)! This has worked well for me for many years, but it's time to tighten up the processes and scale, which means I've got to move out of the way and let my team create processes for efficiency. To be honest, this is the part that makes me cringe because I want to customize marketing plans for each client, but I know that it needs to happen to grow.  As we move into 2026, the businesses that thrive will not be the ones relying on grit alone. They will be the ones built on solid, repeatable processes. In this week's episode of the DO IT MY WAY podcast, I am breaking down why processes are no longer nice to have, but necessary to grow. Processes are the difference between a business that constantly pulls you back into the weeds and a business that scales with clarity. Here is a quick preview of what we cover Why 2026 is the perfect time to start  How poor processes are quietly draining your time and money The top workflows and AI products we are personally using to automate our processes The founder mindset I had to adapt to turn chaos into growth If your business feels heavier than it should, this episode is for you. I will show you how to build systems that give you more freedom to be that visionary your company needs! Listen here and get ready to take your business into 2026 with confidence and clarity.

1/8/26 • 31:12

Kristy DeBoer is a storyteller at heart, and her journey feels especially powerful at the start of a new year. From working in TV news to motherhood, sobriety, and launching KED Styled, Kristy shares what it looks like to truly choose yourself. At 39, she stopped drinking and found clarity, confidence, and freedom. In this episode, she talks about confidence as an energy, doing a personal life audit, and taking small, brave steps toward becoming your next version. A hopeful, honest conversation about growth, alignment, and why it is never too late to begin again.

1/1/26 • 40:02

As we close out the year, many female entrepreneurs are still moving at full speed, managing clients, solving daily problems, and keeping the business running. The day to day often takes over, and long term planning becomes something we tell ourselves we will get to later. In the latest DO IT MY WAY podcast episode, I talk about why stepping away to create a strategic plan is one of the most important things you can do for your business. A clear plan gives you direction, confidence, and focus. It helps you identify what worked well in 2025 and what needs improvement for 2026. It also allows you to set realistic goals and build a roadmap that will guide your decisions throughout the year. This episode walks through how to review your past year honestly, where to look for blind spots, and how to turn your goals into actionable steps. It is designed to help you grow your business with intention rather than react to whatever comes your way. If you want to enter 2026 with clarity and momentum, this is the episode you will not want to miss. Here's to the BEST YEAR YET!

12/18/25 • 23:58

Over the weekend, our team at D2 Branding had the opportunity to support several local charity events as sponsors. It reminded me how powerful it is when businesses show up for their communities. These events were more than fundraisers. They were a chance to connect with inspiring people, support important causes, and live out the values we talk about every day. In this episode, I break down why aligning your business with charity is not only the right thing to do, but a smart long term strategy. If you have ever wondered how philanthropy fits into a business plan, this episode will give you clear insight and real examples from our weekend in the community. Learn how giving back can move your business forward.

12/11/25 • 19:00

Macy Snyder-Amatucci is businesswoman, mom, and owner of Tulsa's iconic Mayo Hotel. Macy shares how motherhood made her a better leader, why her mantra "GSD" drives everything she does, and how one historic renovation helped redefine Tulsa's future. From turning your brain all the way on to pushing through the final 10% of any project, Macy's wisdom is equal parts practical, inspiring, and refreshingly real.

12/4/25 • 41:12

This Thanksgiving, I'm not dropping a recipe or a table-decor checklist. I'm giving you something way more powerful: A reminder that gratitude is one of the most strategic tools a woman can have in business. In this week's DO IT MY WAY episode, we go beyond "be thankful" and talk about gratitude as: A mindset advantage A resilience tool for ambitious women A leadership superpower A business growth strategy Because let's be honest, building a business your way takes grit. Ambition. Vision. But, it is also important to live in the present. It resets our leadership. It expands our thinking. It reminds us how far we've come, even while we chase what's next. And it directly affects your bottom line. If you need a Thanksgiving message that fills your cup and fuels your fire… this is it. A quick gratitude ritual for you to try today: 1) 1 thing you're grateful for in your business 2) 1 woman who helped you along the way (text her and thank her) 3) 1 win from yesterday, no matter how small Success feels different when you actually pause to be grateful for it. Thank you for building big, bold, meaningful things in the world. Thank you for believing that women leading our way changes everything. And thank you for being here, doing it your way, and letting me walk beside you. Happy Thanksgiving!

11/27/25 • 15:37

If you've ever felt stuck, heavy, or overwhelmed, you're not alone and you don't have to go through it in silence. We are going to talk openly about depression, motivation, and burnout… and how intentional movement can help you feel more grounded, present, and alive again. This episode blends science-backed insight, real stories, and simple tools to help you reconnect with your body and reclaim your energy, one step, stretch, or breath at a time. We're not chasing perfection. We're not glamorizing hustle. We're honoring small wins, softer days, and slow strength, the kind that builds from the inside out. Whether you're walking while listening, stretching on your living room floor, or just trying to get out of bed today, this is for you. Movement won't solve everything. But it can help you move through what feels impossible and meet yourself with more hope, more presence, and more life. The best medicine is movement and you have to move your body every day. Let's move together!  

11/20/25 • 20:52

As women entrepreneurs and CEOs, our boundaries and priorities evolve with every phase of life and business. What you need in your startup hustle years isn't what you need when you're leading teams, raising families, or building legacy work. In this episode of the DO IT MY WAY Podcast, we're diving deep into how to set boundaries that honor the season you're in, whether your focus is impact, money, or time. We'll talk about what happens when you lose balance (and lose yourself), and how to regain control of your schedule without guilt. You'll learn how to: Identify what season you're truly in — and set aligned goals Say "no" with confidence and protect your energy Redefine success on your own terms Choose peace, purpose, and presence over pressure Because doing it your way means more than building a business — it's about designing a life that fits who you're becoming.

11/13/25 • 30:42

Kim Roxie, Founder of LAMIK Beauty, joins Deedra to talk about turning purpose into a product and redefining beauty. From creating the first eco-friendly, vegan makeup line for women of color to overcoming obstacles that once labeled her "at risk," Kim's story is proof that the most powerful beauty comes from within. This is a conversation about courage, calling, and showing up exactly as you are.

11/6/25 • 52:05