WBSRocks: Business Growth with Enterprise Software and Digital Transformation

Send us a textThe intersection of marketing automation and CMS platforms raises an important question: does merging the two create a more seamless, tailored experience, or does it confine the platform to a specific industry? Some solutions, like Episerver, have positioned themselves around CMS and personalization, integrating marketing automation to enhance customer engagement. Similarly, certain open-source CMS platforms have attempted to enter this space, though their limited market share raises doubts about their influence in defining the category. In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Bloomreach’s capabilities. We covered many grounds including where Bloomreach might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Bloomreach.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

3/19/25 • 61:14

Send us a textIn the crowded marketing automation space, where countless platforms offer seemingly similar capabilities, real-time customer interaction is a key differentiator—especially for B2C industries. While many solutions claim to enable real-time engagement, only a select few possess the technology to execute it effectively. As businesses refine their data-driven strategies, they encounter an array of tools designed to enhance customer targeting across multiple touchpoints. In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Braze’s capabilities. We covered many grounds including where Braze might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Braze.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

3/18/25 • 61:31

Send us a textSelecting the right ERP system for mid-sized businesses in 2025 requires a nuanced understanding of the segment, as companies generating between $100 million and $1 billion in revenue have vastly different needs depending on their scale. The lower mid-market, ranging from $100 million to $250 million, may prioritize ease of implementation and cost-effectiveness, while the upper mid-market often demands more advanced functionality and scalability. While industry-specific ERP recommendations are ideal, broader rankings—like this one—can serve as a helpful starting point for businesses without access to tailored guidance. Given that most companies in this range operate in fewer than 10 countries, their ERP choices typically balance global capabilities with practical implementation constraints. These systems offer greater maturity than small business ERPs, emphasizing advanced forecasting, supply chain optimization, and workflow automation. However, deep customization and extensive third-party integrations are usually reserved for enterprise-level deployments. By evaluating market share, vendor strategies, product roadmaps, and ecosystem engagement, this list highlights the top ERP solutions that align with the unique needs of mid-sized businesses in 2025.In this episode, our host Sam Gupta discusses the top 10 Mid-Sized Business ERP in 2025. He also discusses several variables that influence the rankings of these Mid-Sized Business ERP Systems. Finally, he shares the pros and cons of each Mid-Sized Business ERP.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

3/17/25 • 21:25

Send us a textQuantum technology is rapidly evolving, driven by advancements in computing, communication, and sensing, with AI acting as a key catalyst for its growing demand. As machine learning and large-scale computations push the limits of classical processing power, quantum systems present a promising solution for solving complex problems more efficiently. Governments, private enterprises, and research institutions worldwide are making substantial investments to accelerate both fundamental discoveries and commercial applications. Beyond technological breakthroughs, quantum innovation is also shaping the workforce of the future by fostering high-tech job opportunities and promoting inclusivity through education and training initiatives. These efforts aim to ensure broader participation in this transformative field, particularly among underrepresented communities.In this episode, Sam Gupta engages in a LinkedIn live session with Kieran N. Blanks at The Blankslate Group in a live LinkedIn session and discusses Quantum technology trends and what businesses need to know to prepare for the next technology revolution.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

3/12/25 • 61:34

Send us a textMarketing automation is a highly competitive space, with numerous tools designed for different industries and platforms. Within the Shopify ecosystem alone, businesses can choose from at least a dozen options, including Shopify's own built-in solutions, all offering similar core functionalities. However, the differences lie in their specialized capabilities—some platforms emphasize eCommerce-driven workflows like product recommendations and push notifications, while others cater more to content management or CPQ processes. Klaviyo, a well-known player in this space, distinguishes itself with a strong focus on data-driven personalization and deep eCommerce integrations. In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Klaviyo’s capabilities. We covered many grounds including where Klaviyo might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Klaviyo.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

3/11/25 • 58:24

Send us a textWhen assessing ERP solutions for small businesses, it’s essential to recognize that these companies have distinct operational needs and constraints. While revenue can be a useful benchmark, factors such as industry type, business model complexity, and growth trajectory play an equally crucial role in determining ERP adoption. For many product-based businesses, reaching $30 million in revenue often signals the need for a more robust system to manage inefficiencies, whereas service-based companies may continue operating with simpler tools for longer. Small businesses in this segment are beyond the startup phase but still face budget limitations, making affordability, ease of implementation, and ecosystem support key selection criteria. Given these nuances, our analysis considers not only the ERP vendors’ market presence and strategic focus on small businesses but also their technology roadmap, community engagement, and ability to support businesses with evolving operational demands.In this episode, our host Sam Gupta discusses the top 10 ERP Systems for Small Business in 2025. He also discusses several variables that influence the rankings of these Small Business ERP Systems. Finally, he shares the pros and cons of each Small Business ERP System.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

3/10/25 • 26:15

Send us a textERP systems have long struggled with visibility, making learning, adoption, and process optimization difficult for organizations. Traditional methods of visualizing business processes relied on stakeholder interviews, often leading to incomplete or biased representations. Process mining technology revolutionizes this approach by leveraging event logs and AI-driven analytics to map real process flows with accuracy and depth. Celonis, a leader in this space, offers powerful insights into inefficiencies and bottlenecks, but the question remains: does it truly deliver superior value compared to its competitors? Evaluating its effectiveness requires assessing scalability, ease of integration, and the depth of automation capabilities, all of which determine how well process mining translates into real business impact.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Celonis’ capabilities. We covered many grounds, including where Celonis might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Celonis.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

3/5/25 • 63:18

Send us a textEnsuring near-zero downtime for Fortune 100 companies handling millions of transactions requires a strategic approach that blends high-availability architectures, real-time failover mechanisms, and robust disaster recovery planning. Navigating the intricate ecosystem of SAP S/4HANA—where interconnected systems drive mission-critical operations—demands a deep understanding of integration patterns, middleware, and cloud optimizations. While SAP S/4HANA offers powerful in-memory computing and streamlined processes, its ability to support high-volume environments often hinges on complementary solutions like hyperscaler infrastructure, advanced caching mechanisms, and custom performance tuning. Successfully migrating ECC workloads to S/4HANA means addressing these complexities head-on, ensuring that scalability, resilience, and minimal disruption remain at the core of the transition strategy.In this episode, Sam Gupta engages in a LinkedIn live session with Steele Arbeeny, with SNP, to provide insights into SAP S/4 HANA best practices for high-volume industries.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

3/4/25 • 62:06

Send us a textWhen selecting an ERP system, startups must balance affordability and ease of implementation. With lean teams and revenue typically under $10 million, these businesses require solutions that allow basic transaction processing without complex implementation layers. Unlike larger enterprises, startups can initially function with more isolated systems, reducing the urgency for deep integrations. However, as they grow, the ability to consolidate becomes crucial. The best ERP solutions for startups provide leaner layers of data and process models, sometimes at the expense of scalability. By prioritizing systems with strong market traction, investor backing, and a clear technology roadmap, startups can make informed choices that support both their current operations and long-term success.In this episode, our host Sam Gupta discusses the top 10 ERP Systems for Startups in 2025. He also discusses several variables that influence the rankings of these Startup ERP Systems. Finally, he shares the pros and cons of each Startup ERP System.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

3/3/25 • 32:50

Send us a textMarketing automation has come a long way, evolving from basic email campaigns into sophisticated, multi-channel ecosystems that integrate SMS, ads, and websites. However, not all platforms cater equally to businesses of different sizes. Enterprise-grade solutions offer advanced workflow security and unified customer insights, while many SMB-focused tools, like MailChimp, often fall short in these areas. Without robust data traceability, smaller businesses struggle to manage diverse customer personas and communication preferences effectively. As competition intensifies, the question remains: is MailChimp keeping pace with the demands of modern marketing automation, or is it lagging behind in a rapidly advancing landscape?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of MailChimp’s capabilities. We covered many grounds, including where MailChimp might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of MailChimp.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

2/26/25 • 60:42

Send us a textWith 2025 shrouded in uncertainty, one thing remains certain: executives must craft IT budgets that strike the right balance between innovation and financial discipline. Rapid technological advancements present a double-edged sword—overspending on ineffective solutions can drain resources, while underinvestment risks falling behind the competition. To navigate this landscape, leaders must align IT spending with long-term business objectives, ensuring flexibility to adapt to emerging trends without unnecessary expenditures. Strategic planning today will determine whether companies thrive in the future or scramble to keep up with industry shifts.In this episode, Sam Gupta engages in a LinkedIn live session with Brian Jackson, with InfoTech Research to provide insights into tech trends for 2025 and what executives need to know to plan their digital transformation initiatives..Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

2/25/25 • 61:15

Send us a textSelecting the right construction ERP system in 2025 requires a deep understanding of a company’s unique operational needs, as no single solution fits all. While smaller firms may struggle with overly complex platforms, larger enterprises often demand robust functionalities that extend beyond core construction workflows. The integration of real estate management, field services, and subcontractor coordination adds layers of complexity, making it critical to evaluate whether an ERP natively supports these functions or relies on third-party add-ons. Additionally, businesses must consider the scale and nature of their projects—whether large-scale infrastructure development or small renovation jobs—as ERP suitability varies based on project scope. With industry-specific needs ranging from developer-focused solutions to nonprofit construction management, the right ERP choice hinges on aligning technology with business strategy.In this episode, our host, Sam Gupta, discusses the top 10 Construction ERP Systems in 2025. He also discusses several variables that influence the rankings of these Construction ERP Systems. Finally, he shares the pros and cons of each Construction ERP System.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

2/24/25 • 24:33

Send us a textCollaborative project management is experiencing rapid growth, with several vendors now exceeding $1 billion in ARR, yet challenges around security, pricing, and usability persist. While these platforms promise seamless coordination, customers often find implementation more complex and costly than expected, with steep licensing fees and unpredictable deployment expenses. Despite these hurdles, certain industries and use cases demand the flexibility and scalability that only specialized platforms like Smartsheet can provide. As businesses navigate these trade-offs, understanding the true cost and security implications of collaborative project management tools is essential for making informed investment decisions.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Smartsheet’s capabilities. We covered many grounds, including where Smartsheet might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Smartsheet.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

2/19/25 • 62:33

Send us a textThe CrowdStrike incident has shed light on the hidden risks within software supply chains, prompting companies to reevaluate their security posture and the role of software bills of materials (SBOMs). While some may view this as an isolated event, the reality is that vulnerabilities within supply chains are often deeper and more complex than they initially appear—especially as AI-driven advancements introduce even greater dependencies and potential attack surfaces. Despite this growing risk, many buyers still overlook SBOMs when selecting software solutions, failing to recognize their critical importance for transparency, security, and regulatory compliance. As software ecosystems become increasingly intricate, organizations must prioritize SBOMs to mitigate risks, ensure accountability, and safeguard their digital infrastructure against evolving threats.In this episode, Sam Gupta engages in a LinkedIn live session with Matt Van Itallie, Founder and CEO of Sema to provide insights into why understanding software BOMs is critical and how that can help with risk management.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

2/18/25 • 55:52

Send us a textWhen evaluating the top 10 distribution ERP systems in 2025, businesses must consider solutions tailored to their specific industry, operational model, and technological needs. Our rankings account for a diverse range of ERP products, recognizing that distribution-centric businesses—whether in industrial supply, FMCG, or e-commerce—require different features for optimal performance. Some ERPs focus exclusively on distribution, while others integrate manufacturing, field services, or retail functionalities, making the selection process more nuanced. Additionally, physical presence matters, as warehouse-based operations demand different capabilities than online-only distributors. Factors like fleet management, logistics, and ecosystem strength further shape ERP suitability. By analyzing key criteria such as market positioning, product roadmaps, and adaptability, our list highlights the best ERP solutions for evolving distribution needs in 2025.In this episode, our host, Sam Gupta, discusses the top 10 Distribution ERP Systems in 2025. He also discusses several variables that influence the rankings of these Distribution ERP Systems. Finally, he shares the pros and cons of each Distribution ERP System.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

2/17/25 • 42:04

Send us a textThe media and entertainment industry has long resisted traditional ERP and project management software, favoring the flexibility of spreadsheets to accommodate its dynamic workflows. Standard enterprise solutions often felt too rigid, stifling the creative process rather than supporting it. This resistance made change management particularly challenging, as creative teams prioritized fluidity over structure. However, platforms like Airtable have transformed the landscape by introducing a new category of flexible, database-driven collaboration tools. By blending the simplicity of spreadsheets with the power of relational databases and automation, Airtable has unlocked a previously untapped market, proving that software can adapt to creativity rather than constrain it.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Airtable’s capabilities. We covered many grounds, including where Airtable might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Airtable.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

2/12/25 • 58:18

Send us a textThe challenge of implementing complex enterprise systems has persisted for years, with early solutions like BPM struggling to reach full maturity. However, the rapid evolution of AI and the increasing availability of data are reshaping this landscape. The once-elusive goal of achieving end-to-end traceability—from business capabilities to technical execution—has remained largely unfulfilled, but AI-driven automation and intelligent workflows may finally bridge the gap. As a result, enterprise software vendors are increasingly embedding adoption platforms within their architectures, recognizing that streamlined onboarding, automation, and real-time insights are essential for ensuring successful implementation. This shift signals a move toward more intuitive, AI-powered enterprise solutions that enhance usability, efficiency, and long-term adoption.In this episode, Sam Gupta engages in a LinkedIn live session with Krishna Dunthoori, CEO at Apty, to provide insights into digital adoption platform trends and their evolution.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

2/11/25 • 59:51

Send us a textSelecting the right manufacturing ERP system requires more than just reviewing rankings—it demands a careful assessment of how well a system aligns with your specific operational needs and long-term business strategy. While some ERP solutions excel in single-mode manufacturing, such as make-to-stock or batch production, others cater to mixed-mode environments, providing the flexibility necessary for future growth. Additionally, comprehensive ERP suites with built-in PLM and CAD integrations can streamline implementation but may become restrictive if your manufacturing processes evolve. Market share, acquisition strategy, and technology roadmaps are crucial factors in determining a system’s longevity and adaptability. Businesses should focus on ERP solutions that not only meet current manufacturing demands but also offer scalability, ensuring a future-proof investment.In this episode, our host Sam Gupta discusses the top 10 Manufacturing ERP Systems in 2025. He also discusses several variables that influence the rankings of these Manufacturing ERP Systems. Finally, he shares the pros and cons of each Manufacturing ERP System.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

2/10/25 • 34:15

Send us a textMonday.com has carved out a strong position in the adaptive project management space, leveraging intuitive UI, flexible database structures, and seamless integrations to meet the evolving needs of modern teams. Unlike traditional project management tools, which often separate transactional workflows from form-based data collection, Monday.com unifies these elements, making it a powerful solution for dynamic work environments. The platform’s emphasis on automation, cross-functional collaboration, and customizable workflows aligns with the increasing demand for streamlined demand generation and customer experience initiatives. Compared to other tools like Asana and ClickUp, Monday.com stands out with its highly visual interface, extensive marketplace integrations, and adaptability across industries. Its ability to balance user-friendly design with enterprise-grade functionality makes it a compelling choice for teams seeking efficiency without sacrificing customization.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Monday.Com’s capabilities. We covered many grounds including where Monday.Com might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Monday.Com.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

2/5/25 • 56:41

Send us a textWith free-tier offerings mask hidden costs and complex pricing structures, Pipedrive positions itself as a streamlined, value-driven alternative. Unlike HubSpot, which often surprises users with significant upcharges, or Zoho, which nudges customers toward bundled solutions, Pipedrive maintains transparent pricing with a strong focus on sales pipeline management. While many CRMs require costly external add-ons for essential features like CPQ, AI-driven workflows, and document integration, Pipedrive incorporates sales-focused automation, reporting, and integrations without excessive complexity. Its user-friendly interface, predictable cost structure, and built-in sales enablement tools make it a compelling choice for businesses seeking a scalable yet cost-effective CRM solution.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Pipedrive CRM’s capabilities. We covered many grounds including where Pipedrive CRM might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Pipedrive CRM.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

2/4/25 • 54:09

Send us a textSelecting the right WMS requires a deep understanding of both business needs and the diverse capabilities of available solutions. Some WMS platforms are purpose-built, offering specialized functionalities as standalone systems, while others operate as integrated modules within broader ERP ecosystems. This distinction is critical, as generic solutions may lack the advanced features necessary to address unique operational challenges. Businesses must assess WMS solutions beyond rankings, considering how well they align with industry-specific requirements and operational models. Shippers, including manufacturers, distributors, and retailers, benefit from systems tailored to conventional workflows, whereas 3PL providers require specialized capabilities such as value-added services and billing functionalities. By focusing on long-term scalability and operational fit, businesses can choose a WMS that drives efficiency and growth.In this episode, our host Sam Gupta discusses the top 10 WMS systems in 2025. He also discusses several variables that influence the rankings of these WMS systems. Finally, he shares the pros and cons of each WMS system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

2/3/25 • 32:14

Send us a textFor businesses with complex sales processes, CRM platforms often require customization to meet specific needs, despite claims of high flexibility. Even market leaders like Salesforce encounter challenges in handling industry-specific demands, such as the intricate workflows of real estate. These limitations arise from the simplified data models that prioritize ease of use but lack the sophistication of ERP systems for managing complex custom workflows. Zoho CRM offers a compelling alternative by providing a highly customizable platform with an extensive suite of native tools and integrations. While its affordability and adaptability stand out, scaling with advanced customizations or integrating third-party apps can lead to increased costs, making it essential to evaluate how well Zoho CRM aligns with your industry’s unique requirements compared to other options in the market.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Zoho CRM’s capabilities. We covered many grounds, including where Zoho CRM might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Zoho CRM.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

1/29/25 • 57:24

Send us a textMany SaaS vendors start by mastering a specific capability, often tailored to a particular department, before expanding their offerings to cover broader functionalities. While this strategy allows them to excel in their core area, the additional features they introduce often lack the same depth or seamless integration, potentially creating gaps in usability and performance. Zendesk, known for its strong foundation in customer support, has expanded its portfolio to include capabilities such as sales and analytics. However, its success in these areas depends on how well these new features are integrated and whether they align with market needs. Compared to other solutions, Zendesk's strength lies in its user-friendly interface and support-centric design, but its newer features may face stiff competition from platforms with a broader, more mature suite of capabilities.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Zendesk Sell’s capabilities. We covered many grounds, including where Zendesk Sell might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Zendesk Sell.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

1/28/25 • 56:57

Send us a textAre you searching for the perfect TMS solution to streamline your transportation operations? In this exploration of the top 10 TMS systems of 2025, we focus exclusively on best-of-breed platforms that stand independently of ERP, WMS, or other add-on systems. These solutions cater to businesses of all sizes, from small enterprises to global corporations, by offering industry-specific capabilities such as fleet management, driver compliance, scheduling, and multi-modal transportation support. By evaluating critical factors like geographic applicability, transportation modes, and unique 3PL versus shipper requirements, this guide ensures you find a solution aligned with your needs. Our analysis goes beyond rankings, delving into product share, innovation, investor support, and community ecosystem strength, providing the insights you need to select the ideal TMS for your business in 2025.In this episode, our host Sam Gupta discusses the top 10 TMS systems in 2025. He also discusses several variables that influence the rankings of these TMS systems. Finally, he shares the pros and cons of each TMS system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

1/27/25 • 22:52

Send us a textAs AI drives personalization and customer traceability, enterprise CX solutions must offer robust integrations across all customer touchpoints, including sales, marketing, service, and beyond. Oracle Cloud CX has navigated a unique trajectory, initially making substantial investments in advertising and commerce solutions but later pivoting by decommissioning those products and acquiring a leading EHR platform. This strategic shift reflects Oracle’s focus on aligning its CX offerings with broader enterprise needs, emphasizing data-driven insights and industry-specific capabilities. Today, Oracle Cloud CX stands as a versatile solution, leveraging its cloud infrastructure and AI advancements to compete with other market leaders, but its success will hinge on how well it meets the evolving demands of customer experience innovation.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Oracle CX Cloud’s capabilities. We covered many grounds, including where Oracle CX Cloud might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Oracle CX Cloud.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

1/22/25 • 54:43

Send us a textThe race to dominate the CRM space has seen enterprise software vendors adopting varied strategies, from launching proprietary solutions to acquiring niche players. While smaller vendors often excel in offering intuitive, specialized tools, their ability to scale and master omnichannel capabilities—particularly under evolving privacy regulations like GDPR—remains a significant hurdle. This competitive landscape underscores the importance of robust, compliant, and scalable solutions. SAP Customer Experience stands out by leveraging its enterprise-grade infrastructure, seamlessly integrating with SAP’s ecosystem, and addressing compliance challenges head-on, positioning itself as a strong contender among CRM suites.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of SAP C/4 HANA Cloud’s capabilities. We covered many grounds including where SAP C/4 HANA Cloud might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of SAP C/4 HANA Cloud.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

1/21/25 • 55:59

Send us a textSelecting the right eCommerce platform requires careful consideration of diverse variables, especially when navigating between B2B and B2C needs. For B2B businesses, must-have features include account-specific tools, dynamic pricing capabilities, and seamless ERP integrations that streamline inventory control and order management. Meanwhile, B2C platforms shine in personalization, offering AI-driven product recommendations, smooth checkout experiences, and flexible payment solutions that cater to global audiences. Interestingly, some platforms bridge these models, combining robust ERP connectivity and advanced B2B tools with the user-friendly interfaces and omnichannel capabilities crucial for B2C. Our evaluation considers market relevance, innovation, and customer satisfaction, ultimately spotlighting platforms that excel across industries and set new benchmarks for e-commerce success.In this episode, our host, Sam Gupta, discusses the top 10 eCommerce platforms in 2025. He also discusses several variables that influence the rankings of these eCommerce platforms. Finally, he shares the pros and cons of each eCommerce platform.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

1/20/25 • 32:49

Send us a textThe line between ERP and CRM systems can be difficult to define, as ERP vendors often claim to offer CRM solutions, while CRM vendors argue that ERP systems are outdated. The fundamental difference lies in their data models and database structures, with ERP systems focusing on enterprise-wide resource management and CRM systems dedicated to customer relationship management. Microsoft takes a distinctive approach by connecting all of its apps through a common data model across various categories, blending the advantages of both best-of-breed and connected applications. Additionally, there is a subtle distinction between marketing automation systems and Customer Data Platforms (CDPs). While marketing automation tools can connect multiple channels, they lack the advanced capabilities of CDPs, such as integrating diverse data sources, matching datasets based on multiple criteria, and providing precise insights to users. With these factors in mind, how does Microsoft Dynamics 365 CRM stack up against other CRM suites in the market?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of MS Dynamics 365 CRM/CE’s capabilities. We covered many grounds, including where MS Dynamics 365 CRM/CE might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of MS Dynamics 365 CRM/CE.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

1/15/25 • 59:02

Send us a textIndustries such as automotive and aerospace require seamless interoperability across their value chains, given the highly interconnected nature of their supply chains. This demands not only the sharing of data at a macro level but also the ability to manage exceptions as plans evolve and adjustments are required. Global supply chain challenges add another layer of complexity, with constraints like sovereign data exchange and geopolitical factors complicating the process. These challenges make it more difficult to implement business models such as just-in-time and just-in-sequence while also complicating the management of vendor-managed inventory and joint planning and collaboration. In light of these factors, how does SupplyOn stand out compared to other supply chain suites in addressing these intricate challenges and supporting efficient, resilient supply chain operations?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of SupplyOn’s capabilities. We covered many grounds, including where SupplyOn might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of SupplyOn.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

1/14/25 • 54:10

Send us a textIf you’re in the market for CRM systems or MarTech suites, identifying the top solutions is essential but can quickly become overwhelming. Many CRM products look alike in their marketing claims, yet they differ widely in functionality and fit for specific business needs. This guide zeroes in on best-of-breed CRM systems—standalone platforms with independent data models designed to support a full range of customer-facing operations. These systems excel in managing sales, marketing, and customer service workflows while also addressing industry-specific processes that set them apart in the market. Choosing the right CRM requires a clear understanding of how each system aligns with your organization’s unique goals and operational priorities, ensuring a solution that drives long-term value.In this episode, our host, Sam Gupta, discusses the top 10 CRM systems in 2025. He also discusses several variables that influence the rankings of these CRM systems. Finally, he shares the pros and cons of each CRM system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

1/13/25 • 43:17