Business Mastery Podcast

Send us a textDawn talks with Dr. Nancy Zare, a Certified Sales Trainer & Author. She helps her clients learn the right words and know the right approach to attract new businesses without appearing “sales-y.”  Dawn and Dr. Nancy talk about sales, but in relation to people's buying styles, and their buyer personalities.In this episode…Who is Dr. Nancy Zare and whom does she serve? (00:48)What buyer types have you discovered, and how would you describe them?(01:15)Are buyer types consistent across products, or can someone be an innovator for tech but a late adopter for something like cars?(02:50)From a business perspective, should we analyze whether our product appeals more to the social, personal, or business side, even in B2C versus B2B scenarios?. (5:08)How can business owners identify their own style?(6:22)How does lead time to purchase impact our approach—like a quick coffee buy versus a multi-year decision for an MRI machine—and should we adjust our style accordingly?. (8:30)How do value-based and features-based sales approaches align with buyer styles and cycles? (10:11)Do guarantees or comfort measures appeal to all buyer types, and how can small businesses use them to boost confidence? (16:20)Should we tweak social media marketing to appeal to the values of different buyer types instead of just focusing on the traditional know, like, trust model? (25:01)How can smaller businesses adjust to larger market forces, like big brands shifting their messaging, and still effectively meet buyer needs and align with sales styles without the same budget for influencing consumer behavior? (36:50)Dr. Nancy Zare’s Information.Website:  https://nancyzare.com/LinkedIn: https://www.linkedin.com/in/nancyzare/Facebook: https://www.facebook.com/nancy.zareInstagram: https://www.instagram.com/drnancyzare/YouTube: https://www.youtube.com/@thewellnesswiz/featuredTwitter/X: https:/Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

1/15/25 • 44:27

Send us a textDawn talks with Isaiah Grant, a visionary entrepreneur and the founder of Kingdom Impact, a digital consultancy that has helped hundreds of service-based businesses scale to six- and seven-figure turnovers. Dawn and Isaiah talk about maximizing efficiency and putting some systems in your business.In this episode…Who is Isaiah Grant and whom does he serve? (00:48)You mentioned an 80/20 split between automation and manual tasks. Can you elaborate on what that looks like and how it works?(01:32)Is it possible to streamline systems over time, even if they’ve been pieced together, or does that require starting from scratch? How can businesses manage that without feeling overwhelmed?(04:54)Brick-and-mortar businesses can boost customer loyalty, predictability, and average order value by using targeted marketing, value-driven newsletters, and automation tools. (7:51)“It's ten times easier to use someone who's already spent money to spend it again than it is to acquire customers.” (10:39)How can automation deliver exceptional customer service while meeting the expectation for personal interaction? (11:42)Automating unsubscribe emails to inactive subscribers improves open rates and maintains a positive brand reputation. (21:10)Using sequences for onboarding, promotions, retention, unsubscribes, and referrals, businesses can create a streamlined marketing engine that fosters customer loyalty, boosts repeat business, and encourages valuable referrals. (23:51)How difficult is this to set up a three email? So where would number one you start one and then number two, how much time should we maybe set aside or should we make this something that we do over a quarter? How would you suggest implementing this? (25:59)What are the key areas in operations and financials that businesses should focus on automating, in addition to marketing and sales? (31:21)Isaiah Grant’s Information.Website:  https://kingdomimpact.co/LinkedIn: https://www.linkedin.com/in/isaiah-grant/Facebook: https://www.facebook.com/TheBabyBoomerEntrepreneurSupport the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

1/8/25 • 42:11

Send us a textDawn talks with Andrea Stenberg, a video marketing strategist who helps coaches and heart-centered entrepreneurs explode their visibility and attract dream clients using video. Dawn and Andrea talk about how to fit video into your marketing.In this episode…Who is Andrea Stenberg and whom does she serve? (00:47)Why are people resistant to using video if they're not already doing it? (01:39).How does tech frustration limit people from embracing video, even when they might excel at it? (02:56)What platforms are best for going live, especially for practice, and how can we overcome concerns like low viewership?(04:42)Is deciding what to talk about a bigger challenge than going live itself?(08:18)Should video content focus on being evergreen, or is it okay to create time-sensitive content that may lose relevance later? (10:28)What’s the ideal video length for different platforms, and how should creators decide between short and long formats? (12:58)How much of video success depends on algorithms versus understanding and consistently engaging your audience? (16:10)What are your thoughts on creating shorter clips from 15-minute videos, and how valuable is repurposing content into various formats? (19:46)Is using B-roll or action shots as effective as talking directly to the camera for camera-shy individuals? (27:40)Go from Secret to Success in the next 30 days:Book a Visibility Action SessionAndrea Stenberg’s Information.Website:  https://www.thebabyboomerentrepreneur.comLinkedIn: https://www.linkedin.com/in/andreastenberg/Facebook: https://www.facebook.com/TheBabyBoomerEntrepreneurInstagram: https://www.instagram.com/andreastenberg/Youtube: https://www.youtube.com/andreastenbSupport the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

12/11/24 • 35:31

Send us a textDawn talks with Jen Cochrane, co-founder and Chief Executive Officer at Gifted Travel Network (GTN), has one of the most unique backgrounds of any executive of a modern travel agency. Her work has led to GTN being recognized throughout the industry for its innovative approach to supporting and educating successful travel entrepreneurs. Dawn and Jen talk about assessing your own business, what that should look like maybe how often you should do it.In this episode…Who is Jen Cochrane and whom does she serve? (00:45)How do you help clients approach creative problem-solving and self-assessment without falling into a narrow, "whack-a-mole" mindset? (01:35).Marketing Plan (10:34)Operational Plan(13:43)Branding(18:39)How often are clients surprised or put off by the results of an honest financial assessment of their business? (23:27)When implementing a plan, how do you balance flexibility with sticking to the original strategy when unexpected challenges arise? (29:16)How do you balance the discipline to stick to a plan with the honesty to adapt when unexpected opportunities or challenges arise? (31:46)What can we expect to see on a human design chart beyond type, like energy centers and gates? (30:01)How can understanding your authority and design help balance intuition and decision-making, especially when emotions or excitement are involved? (34:46)Free download on scaling your business: https://travelbusiness.university/profit-accelerator-podcastJen Cochrane’s Information.Website:  https://www.giftedtravelnetwork.comLinkedIn: https://www.linkedin.com/company/giftedtravelnetwork/Facebook: https://www.facebook.com/GiftedTravelNetworkInstagram: https://www.instagram.com/giftedtravelnetworkTwitter/X: https://x.com/giftedtravelntkSupport the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

12/4/24 • 39:01

Send us a textDawn talks with Mel McSherry, a Speaker, Guide, Author, and Mom. Mel uses Human Design, in partnership with business development tools, to help inspired, yet overwhelmed, entrepreneurs honor their lives and be the architects of their success Dawn and Mel talk about Human Design.In this episode…What is human design? (01:04).What are the human design types and how can you find your own? (4:02)“Just because you can doesn't mean you always should and doesn't mean you always can”. (10:49)“Manifesting Generator”(16:39)“Manifester” (17:45)“Reflector” (21:15)How do the five types differ from personality tests, and why should we focus on understanding them for ourselves rather than using them to judge others? (21:36)What can we expect to see on a human design chart beyond type, like energy centers and gates? (30:01)How can understanding your authority and design help balance intuition and decision-making, especially when emotions or excitement are involved? (34:46)Who is Mel McSherry and whom does she serve? (39:50)HUMAN DESIGN CHART: https://www.jovianarchive.com/get_your_chartJose Berlanga’s Information.Website:  https://www.melmcsherry.comLinkedIn: https://www.linkedin.com/in/melmcsherry/Facebook: https://www.facebook.com/BtbByMel/Instagram: https://www.instagram.com/mel_mcsherry/Youtube: https://www.youtube.com/channel/Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

11/27/24 • 44:02

Send us a textDawn talks with Jose Berlanga, an experienced entrepreneur, author, and land developer known for his expertise in entrepreneurship, land acquisition, and business growth strategies.. Dawn and Jose talk about Finding Capital for Growth.In this episode…Who is Jose Berlanga and whom does he serve? (00:48).When should a business owner consider pursuing a partner, an investor, or a loan to grow their business?(2:51)Have you ever worked with a bank that actively supported your business by reviewing financials and helping make decisions while providing a loan? (8:13)Should entrepreneurs interview banks and review their success stories before pitching for a loan, and what are your thoughts on doing due diligence before a credit check?(14:16)Can entrepreneurs meet with a commercial banker to discuss ideas without committing to a loan application, or do banks usually require a commitment upfront? (16:51)How important is it for small business owners to understand a bank's current lending priorities and how timing in the economy or specific industries might impact their loan approval? (22:01)Can you discuss the benefits and challenges of partnerships, including flexibility, equity arrangements, and negotiating terms for partners who eventually exit? (16:12)What are your thoughts on working with small-dollar investors who offer flexible funding options, such as holding equity as collateral until repayment, particularly for entrepreneurs needing their first $200,000? (30:16)When working with investors, how important is it to involve a lawyer to review terms and ensure the deal is fair and aligns with your risk tolerance? (33:57)Jose Berlanga’s Information.Website: https://joseberlanga.com/LinkedIn: https://www.linkedin.com/in/jose-berlanga-900a9518Facebook: https://www.facebook.com/authorjoseberlangaInstagram: https://www.instagram.com/authorjoseberlanga/Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

11/20/24 • 42:48

Send us a textDawn talks with Austin LaRoche, CEO of ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple, pragmatic plan. Dawn and Austin talk about marketing, data, and conversion.In this episode…Who is Austin LaRoche and whom does she serve? (00:50).How do you move from generating leads to actual conversions, and what key signs show a lead is likely to convert? (1:26)How should you test your messaging for conversions, and how long should you wait before making adjustments? (2:35)What do you mean when you say different messages to different audiences?(4:43)How long should you test messaging with different audiences, and what key indicators show whether it’s working or needs adjustment? How can you avoid the impulse to pull ads too quickly and add more stability to your testing process?  (7:03)How can you reduce sales friction for better conversions? Do you really need separate awareness, trust, and conversion campaigns, or should buying be easy from the start? (13:55)Before investing in ads, how can you assess how easy it is to do business with you? And how can data, like site interactions without conversions, guide improvements? (16:12)How can you identify and address dependencies in the customer journey up front, and should they be built into campaigns from the start? (25:05)How should businesses balance organic growth with ad spend, and when can they expect to see a return on investment from ads? How long should they wait before expecting significant ROI? (27:25)Austin LaRoche’s Information.Website: http://www.atakinteractive.com/LinkedIn: https://www.linkedin.com/in/austinlaroche/YouTube: https://www.youtube.com/@AtakInteractiveInstagram: https://www.instagram.com/austinlaroche/Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

11/13/24 • 32:22

Send us a textDawn talks with Ryann Dowdy, Chief Activator at Soul Charge. Her mission is to awaken powerful women to create exactly what they want by owning their true identity as the Creator of their own reality. Dawn and Ryann talk about the power of expectation.In this episode…Who is Ryann Dowdy and whom does she serve? (01:01).What does it actually mean to have an expectation? (1:38)What is the importance of having a conscious expectation? (2:32)In business, how do we consciously create and hold a strong belief or expectation? (3:44)How do we turn unproven confidence into a strong, actionable belief in business? (9:15)How can business owners shift from a focus on “how” to clarifying what they truly want?  (11:11)When we set big goals without strong belief, are we just creating a safety net by thinking, “if it happens, it happens”? (17:22)Does setting a timeline for a goal affect our expectation, especially if we achieve it early? (18:08)Can you explain more about the idea that we always get what we expect? (20:17)How can we become aware of unconscious expectations and put the brakes on if needed? (23:37)Ryann Dowdy’s Information.Website: https://soulcharge.com/LinkedIn: https://www.linkedin.com/in/ryanndowdy/YouTube: http://www.youtube.com/@RyannDowdyTiktok: https://www.tiktok.com/@ryanngillenofficial?_t=8r9ROKZFXJn&_r=1Join our 7 Days ExperimentSupport the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

11/6/24 • 31:02

Send us a textDawn talks with Jan Southern, a seasoned professional dedicated to revolutionizing company efficiency. From collaborating with large corporations encompassing over 1,000 employees to small 2-person offices, Jan's expertise lies in meticulously analyzing processes, policies, and procedures to drive enhanced performance. Dawn and Jan talk about how to tame your Google Drive and make it work for you.In this episode…Who is Jan Southern and whom does she serve? (01:18).What percentage of businesses now are actually using Google Drive? (1:38)How do we tame this Google Drive? (3:01)How essential is it to include dates in file names on Google Drive for effective searching and organization? (5:24)What types of files should we keep on hand for an audit, besides vendor invoices, receipts, and contracts? (7:24)How can we ensure Excel files and other formats stay accurate and up-to-date when uploaded to Google Drive, especially for audits where format changes might impact the data?  (10:07)What key records should businesses keep for an audit, and what are some common items people mistakenly discard or overlook? (14:37)How likely is an audit, and which types of businesses are most frequently audited? (19:38)What’s a better approach for organizing Google Drive to avoid building up a “miscellaneous” folder and needing quarterly clean-ups?Jan Southern’s Information.Website: https://ferguson-alliance.com/LinkedIn: https://www.linkedin.com/in/jan-southern-535577133YouTube: https://www.youtube.com/@fergusonallianceEmail: Jan@ferguson-alliance.comSupport the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

10/30/24 • 29:34

Send us a textDawn talks with Ronnie Loaiza. A Certified Habit Coach, Master Certified Professional Life Coach, and Certified Personal Trainer dedicated to helping individuals build sustainable habits that align with their goals and values. Dawn and Ronnie talk about habits.In this episode…Who is Ronnie Loaiza and whom does she serve? (01:18).How would you just define a habit? (2:09)Are we aware of the results of our habits, or do we often act out of habit without considering the outcomes? (3:23)We have a habitual stress response regardless of the stressor. Where does this pattern come from? (5:33)Why is it challenging to change habits, even when we know a new approach would serve us better? Why can't we just decide to change and follow through? (7:41)How do you effectively start changing or adopting a new habit? Should it be one change at a time, or is it possible to reset everything and tackle multiple habits simultaneously?  (9:20)When adding a new habit (like checking email before leaving work), should the approach be different from changing or replacing an existing habit? (19:33)Ronnie Loaiza’s Information.Website: www.ronnielolifecoach.comFacebook: https://www.facebook.com/groups/takeactionwomensleveluphubInstagram: https://www.instagram.com/ronnielolifecoach/LinkedIn: https://www.linkedin.com/in/ronnielolifecoach/YouTube: https://www.youtube.com/@ronnieloaSupport the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

10/23/24 • 26:30

Send us a textDawn talks with Charmin Moore Canada. Author and Founder/CEO of the Global Coaching Institute skillfully integrates her expertise with her spiritual journey through The Abundance Quest. Dawn and Charmin revisit money archetypes and explore real-life scenarios, showing how each archetype affects business confidence and financial management, empowering you to make better decisions.In this episode…Who is Charmin Moore Canada and whom does she serve? (01:32).The avoider(2:23)The monk, the spender, and the hoarder? (3:35)Scenario #1. you have invoices out for about $5,000 that are supposed to be paid on Friday. And you get an email saying they need another 30 days. And you need that money for cash flow. How do they respond? (5:50)Scenario #2. I want to talk about us having to pay something unexpected like a vendor raising their prices. Or now, instead of getting free shipping at $1,000, you have to spend $5,000 to get that free shipping or something where something unexpected pops up and you weren't expecting. But now you have to release more money from your business. (14:05)Scenario #3. Imagine you've paid your workman's compensation insurance on time, but due to a system glitch, the payment isn’t correctly applied to your account. Despite doing everything right, you receive a notice suggesting an issue, creating confusion and stress. This scenario applies to many regulatory payments like payroll taxes, where a system error can lead to unexpected follow-ups, even when there’s no actual mistake on your part.  (24:08)Gratitude—being thankful that the information has arrived, allowing us to address the issue instead of being unaware of it. (32:36)How can you manage your emotions when receiving unexpected or unwelcome news, so you can respond thoughtfully instead of reacting impulsively? (35:15)Charmin Moore Canada’s Information.Website: https://www.thevibrationofcharm.com/Facebook: https://www.facebook.com/Lifecoach.iamcharminInstagram: https://www.instagram.com/iamcharmin/LinkedIn: Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

10/16/24 • 44:20

Send us a textDawn talks with Joseph F. LoPresti. A seasoned founder of Arlington Wealth Management, with 39 years in the financial services industry and a history spanning more than two decades at the helm of his firm. Dawn and Joseph talk about why you need a personal CFO, not just for your business, but you need one personally.In this episode…Who is Joseph F. LoPresti and whom does he serve? (00:46).What is the role of the CFO in business? (2:23)A personal CFO has a different role from that of an accountant. (3:35)How does owner financing in business sales impact your personal finances, especially when you're required to hold onto a portion of the equity or carry risk longer? (7:31)How far in advance should someone bring in a CFO to assess the holistic financial picture and guide personal financial decisions based on the business's outlook? (9:36)Is there a specific net worth or business size at which it makes sense to hire a dedicated CFO, especially for smaller businesses? (12:00)How did you get into the role of a personal CFO, acting as a conductor for someone's personal finances? (14:47)When applying the personal CFO approach to someone with years of siloed advice, where do you typically see the biggest impact first? (17:55)Joseph F. LoPresti’s Information.Website: http://www.arlington-wealth.com/LinkedIn: https://www.linkedin.com/in/joeloprestiriaYoutube: https://www.youtube.com/@arlingtonwealthmanagement4262DOWNLOAD THE BOOK: EXIT BY DESIGNSupport the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

10/9/24 • 25:37

Send us a textDawn talks with Annette Mashi.  An enchanting copywriter and content strategist for female business coaches, consultants, and design professionals. She increased their visibility to cut through the noise and position them as experts and thought leaders by writing website copy, emails, and sales sequences to attract and convert their dream clients. Dawn and Annette talk about we're going to be talking about repurposing content.In this episode…Who is Annette Mashi and whom does she serve? (1:07).What kind of content, and in what format can you repurpose? (1:35)Does repurposing consistent content work better for businesses than following trends that might not align with their brand? (3:55)What's the process of repurposing content, and are there easy or accessible ways to take clips from podcasts or videos to create multiple posts, emails, or blogs without it being too intimidating? (4:57)Can content like announcements or sales updates, which aren't meant to educate, also be repurposed effectively across platforms?(8:35)Can businesses create content in advance and reuse it over time, like posting something on LinkedIn months later, or is content more time-sensitive?(10:06)Could you explain the concept of content pillars and what businesses should aim to build with them?(17:07)When creating content pillars, is there a right balance between educational content and other types? (19:46)Consistent branding and messaging are crucial for building trust in longer sales cycles, as potential clients need time to connect before purchasing.(25:51)Annette Mashi’s Information.Website: https://www.writewizards.com/Instagram: https://www.instagram.com/writewizards/LinkedIn: https://www.linkedin.com/in/annettemashi/FB: https://www.facebook.com/WriteWizards/How to Reuse Content: A Smart Strategy for You to Save Time Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

10/2/24 • 30:50

Send us a textDawn talks with Michelle Scribner. CEO, MASTER CERTIFIED PROFIT FIRST PROFESSIONAL, REAL ESTATE EXPERT. Michelle Scribner is the CEO of Sum of All Numbers, a leading financial analysis and planning company with full-charge bookkeeping services. Dawn and Michelle talk about Profit Leaks.In this episode…Who is Michelle Scribner and whom does she serve? (1:03).Where are you seeing profit being leaked now? (1:26)Are you also seeing issues with annual subscriptions and unexpected price increases impacting cash flow, in addition to monthly expenses?(3:12)How often do businesses review the value of recurring fees and price increases, rather than just accepting them as a cost of doing business? (8:02)With the current market's high price sensitivity, where can businesses focus on tightening their profit margins without changing their operations or production models?(11:32)How often should businesses review their revenue lines and cost structures, especially in light of frequent changes like those seen in the coffee industry, where margins and sales can shift rapidly?(15:16)How do you handle the impact of tough decisions on profit leaks, particularly when market forces lead to results that differ from your expectations? (20:19)Do you think ad spending and marketing budgets can be a source of hidden profit leaks for businesses, especially when algorithms change and results aren't as expected? (23:08)Where else could we potentially be pouring money out with good intentions, with an expectation of a result that we need to really closely monitor at this point?(27:32)Michelle Scribner’s Information.Website: https://sumofallnumbers.com/about-us/Instagram: https://www.instagram.com/sumofallnumbers/Facebook: https://www.facebook.com/SumOfAllNumbersLinkedIn: https://www.linkedin.com/in/michelle-scribner-94ab881aa/Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

9/25/24 • 37:01

Send us a textDawn talks with Bob King. An author, closing coach, filmmaker, and sales superstar. Bob consults with sales teams and sales professionals of all types—from retail to in-home sales to business-to-business—bringing One-Call Magic to pitches, curing slumps, boosting team performance, and turning total strangers into happy customers, often at the very first meeting. Dawn and Bob talk about sales. How your team, your staff, your employees, and yourself all contribute to sales.In this episode…Who is Bob King and whom does he serve? (1:05).Thoughts on closing as the final exchange of value and transitioning to customer retention afterward? (1:57)How would you approach assigning sales roles to everyday employees, like a coffee shop barista?(4:49)What strategies do you use to guide a customer from awareness to choosing you as their final option and closing the sale? (5:59)If you don't close, you could actually lose the sale even though you did a better job or have a superior product or service,(9:16)With all the sales techniques you've studied, is there a point where skipping steps in the process hinders closing the sale?(11:13)When building a sales team, how crucial is it for them to have the same skills and customer-focused mindset to maintain and protect your brand?(14:09)The act of closing, the reason that you can train people to do this is because the act of it is very fulfilling. (18:55)When training someone in closing, what signs indicate they might not be successful in the role? (22:40)Bob King’s Information.Website: https://www.joyofclosing.com/about-1Instagram: https://www.instagram.com/p/C_pQzlyOqo2/Youtube: https://www.youtube.com/@JoyofClosingLinkedIn: https://www.linkedin.com/in/bob-king-7a37951/TikTok: https://www.tiktok.com/@joyfulcloser?is_from_webapp=1&sender_device=pcBOOK: Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

9/18/24 • 27:59

Send us a textDawn talks with DR. SHAILENDRA PRATAP JAIN and DR. SHALINI SARIN JAIN, renowned business professors and global thought leaders in marketing and brand management. Their new book, MANAGING BRAND TRANSGRESSIONS: 8 Principles to Transform Your Brand [July 22, 2024], addresses the pervasive issue of brand transgressions, offering a comprehensive strategy for companies to not only mitigate these crises when they hit but turn them into opportunities for sustained brand transformation. They talk about how to handle crisis PR.In this episode…Who is DR. SHAILENDRA PRATAP JAIN and DR. SHALINI SARIN JAIN and whom do they serve? (1:24).Do you think the unexpected decisions in the recent Olympic Games that sparked social media chatter were intentional to drive engagement? (2:16)The PR, whether positive or negative, could have unintentionally caused harm and be considered transgressions.(6:30)What are the first steps a company leader should take immediately after a transgression occurs? (9:31)What role does leadership play in managing brand crises effectively?(19:09)What are the common pitfalls that leaders should avoid when responding to a crisis? (21:10)In today’s digital age, does the rapid spread of information force companies to handle transgressions more transparently compared to the pre-internet era? How does social media influence this?(27:04)How important is clear communication during a crisis, and what strategies work best to ensure that it’s consistent? (29:55)How can leaders build a culture that minimizes the risk of transgressions? (32:42)GET A COPY OF THE BOOK: Managing Brand Transgressions: 8 Principles to Transform Your BrandDR. SHAILENDRA PRATAP JAIN / DR. SHALINI SARIN JAIN/ ’s Information.LinkedIn: https://www.linkedin.com/in/shailendra-pratap-jain-4a781118/Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

9/11/24 • 40:46

Send us a textDawn talks with Chantal Cornelius, a Marketing Consultant with over 20 years of experience in marketing and running a small business. She brings together a team of talented marketing specialists, copywriters, graphic designers, website techies, and much more, to provide a bespoke solution for each client. Dawn and Chantal Cornelius talk about standing out by being top of mind, and ensuring your marketing is purposeful and impactful.In this episode…Who is  Chantal Cornelius, and whom does he serve? (1:11).How do people have longevity in the marketplace with all of these changes and evolutions? (1:51)Before we dive into standout strategies, isn't it true that being a standout doesn't mean changing who you are, but rather knowing what you're good at? (4:30)What are these stand-out strategies and who are they good for? (8:56)Do businesses evolve through different strategies as they mature, or do they stay rooted in the founder's vision and how they want to serve, ultimately becoming known for something specific over time? (12:32)As the seller, is there something that we can look at so we can examine ourselves and say, where are we as the seller? (20:32)From a seller's perspective, if we identify as a "connection company" and use specific language, do buyers intuitively feel drawn to those words, even if they've never encountered these strategies before?(22:42)TAKE THE TEST- FIND OUT YOUR STANDOUT STRATEGY :https://appletreeuk.com/Take-the-Test/Chantal Corneliu’s Information.Website: https://appletreeuk.com/about-us/Facebook: https://www.facebook.com/AppletreeMarketingLinkedIn: https://www.linkedin.com/in/chantalcornelius/Youtube: https://www.youtube.com/user/ChantalCorneliusSupport the Show.Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

9/4/24 • 29:48

Send us a textDawn talks with Tim Sernett. A distinguished expert in restaurant financial management, bringing over three decades of specialized experience to the industry. As the Founder of Financial Optics, he is instrumental in developing innovative financial strategies that enhance operational efficiencies and profitability for restaurant businesses. Dawn and Tim Sernett talk about some definitions on some many things and get some real understanding about small business money, things that maybe we aren't having the clarity that we need.In this episode…Who is  Tim Sernettand, and whom does he serve? (1:26).How should we distinguish between revenue and cash flow, particularly in terms of timing and when money is actually available to us? (2:46)Cash Flow Statement (5:00)As a small business owner, how should I adjust my operations if customers delay payments beyond the expected terms, like from net 30 to net 45 or net 60, and how would this affect my financial reports?(9:33)What trends are you seeing in the restaurant industry regarding closures or reduced operating days due to lower traffic? If business owners start noticing a downturn or tighter finances, what strategies can they use to manage their finances effectively and stay afloat? (11:10)How should a small business owner approach creating a 12-month budget, especially in the first few years of business, to account for expenses like annual fees that occur throughout the year? (15:44)Do businesses typically base budgets on past performance or seasonal trends, and how might media influence this approach to profitability?(18:29)What are the benefits of going beyond budgeting and focusing on trends for better cash flow management? (20:45)How can business owners use financial planning tools to set clear, actionable goals rather than vague targets? (23:05)Tim Sernett’s Information.Website: https://financialopticshq.com/Facebook: https://www.facebook.com/financialopticshqLinkedIn: https://www.linkedin.com/in/timsernett/Twitter/X: https://x.com/financialSupport the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

8/28/24 • 28:18

Send us a textDawn talks with Kelly McDonald. Author of 4 bestselling business books, and keynote speaker on Leadership, Marketing, Sales, Consumer Trends, and People & Culture. Named one of the 10 Most-Booked Speakers in the U.S.. Dawn and Kelly talk about working with people who are not quite like you. People who think differently, work differently and have different perspectives and opportunities. How do we keep the business thriving with all of this diversity of thought and all this diversity of actions?In this episode…Who is Kelly McDonald and whom does she serve? (1:26).What are you talking about when you say working with people now like you? (2:47)Why is it important to recognize that differences in work ethic and time management can actually benefit a company? (5:43)Now that companies have initially moved towards automation and convenience, do you see the pendulum swinging back toward the need for a personal touch in business? (7:41)How can business owners break out of their usual routines and effectively leverage diverse perspectives within their company, especially when working with people who may have different personalities or viewpoints? (9:53)As a business owner setting the standard and culture, how can empowering someone else in the organization to handle customer interactions, especially when they have a different relationship with the customer, be beneficial? (15:50)How can you successfully approach and work with people who are different from you, especially in remote environments like Zoom or phone calls, when meeting them for the first time as business partners? (20:28)Kelly McDonald’s Information.Website: https://www.mcdonaldmarketing.com/esessionsFacebook: https://www.facebook.com/kellycmcdonald/videosInstagram:https://www.instagram.com/kelly.mcdonald_speaker?igsh=OTJibWRscHI3NnNkLinkedIn: https://www.linkedin.com/in/kellycmcdonald/Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

8/21/24 • 26:49

Send us a textDawn talks with Charmin Moore Canada. Author and Founder/CEO of the Global Coaching Institute skillfully integrates her expertise with her spiritual journey through The Abundance Quest. Dawn and Charmin talk about your money archetype.In this episode…Who is Charmin Moore Canada and whom does she serve? (1:17).How many archetypes are there and what are they? (3:59)Money is a good energy (6:07)What percentage of these four archetypes do you see the monk like? (7:51)The avoider archetype (8:42)What percentage of business owners and people are generally avoiders (17:30)The Spender archetype(18:21)The common spiritual excuses like "money always flows back" for spenders and "it'll always be there when I need it" for avoiders, and how these beliefs can be misleading (22:27)The Hauder archetype (29:04)So, if you're listening and realize you're one of this archetype, what's the first step to take? (33:51)Charmin Moore Canada’s Information.Website: https://www.thevibrationofcharm.com/Facebook: https://www.facebook.com/Lifecoach.iamcharminInstagram: https://www.instagram.com/iamcharmin/LinkedIn: https://www.linkedin.com/in/iamcharmin-abundance-coach-5a937721/Twitter(X): https://x.com/I_am_CharminSupport the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

8/14/24 • 42:30

Send us a textDawn talks with Catharine O'Leary. Catharine O'Leary helps entrepreneurs and businesses create a cutting-edge client attraction system that ensures only the crème-de-la crème of clients make it through their doors. Dawn and Catharine talk about these custom conversations and leveling them up so that you can increase not just your business but also your authentic relationship with your customers.In this episode…Who is Catharine O'Leary and whom does she serve? (1:15).Why is it easier and more cost-effective to retain existing customers than to constantly find new ones? (2:21)Importance of lifetime value and why it's crucial for businesses to focus on it, even if it feels uncomfortable for some entrepreneurs? (3:33)The value of having custom conversations with clients and how addressing specific needs, even as a one-off, can benefit a business (6:21)Why is it important to ask clients what they've tried before, and why do we often overlook this question? (8:11)Why is it often difficult to refer clients to competitors who offer similar services, even when you can't meet their needs yourself? (11:12)Why is collaborating with others in your industry valuable for problem-solving and innovation?(14:48)What additional questions should we be asking, besides what have you tried before and how long has this been going on, to suggest the right solution?? (16:40)What should we do if we consistently get the same answers from customers when asking certain questions? Should we change the questions? (19:10)The second and third-order effects of investing the time to get these questions answered, and investing the time to understand why they're important to people. (21:38)How can we avoid taking customer feedback personally and stay focused on the business aspects, especially when the information surprises us? (23:26)Catharine O'Leary’s Information.Website: https://catharineoleary.com/Instagram: https://www.instagram.com/catharineoleary/LinkedIn:  https://ca.linkedin.com/in/thequizqueenClick here for your Quiz : https://quizformybiz.com/Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

7/31/24 • 27:09

Send us a textDawn talks with Vena Sterling. Vena is an attorney, business broker, and founder of Sterling Scale Solutions, a powerhouse consulting firm dedicated to empowering women entrepreneurs Dawn brought Vena to talk about her journey, her pivots, and how we should frame “you don't know what you don't know”.In this episode…Who is Vena Sterling and whom does she serve? (55.38).How can the phrase "you don't know what you don't know" offer us grace beyond just making us feel better at the "oops" stage? (2:12)How do you help clients pivot from a shocking realization to taking necessary actions despite resistance?? (3:05)Why do A-players prefer to work for visionaries like Steve Jobs at Apple rather than just any job? Is it about the mission? (5:24)Have you worked with entrepreneurs who, after chasing top-line numbers, realized they don't want to be visionaries or step into the CEO role? (8:06)If you get into doing too much, you actually can lose sight of where the boats are being rode to. (9:40)Importance of having that transferable knowledge, what needs to be on paper?(12:21)How often do entrepreneurs reflect on their vision within the last 6-12 months, and how does losing sight of team, customers, culture, and structure affect them by the time they come to work with you? (17:25)How much of business success is truly intuitive, given that running a small business isn't taught in corporate class or business school? Do you think businesses that start by feeling their way along eventually get stuck? (20:11)Vena Sterling’s Information.Facebook - https://www.facebook.com/venasterlingesq/Instagram- https://www.instagram.com/venasterlingesq/LinkedIn-https://www.linkedin.com/in/venasterlingesq/Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

7/24/24 • 28:53

Send us a textDawn brings back Jennifer Sutton for Part III. After diving into unique selling positions and demystifying marketing vs. advertising in our previous episodes, Our marketing maven from Bright Marketing is back for Part 3! Dawn and Jennifer unpack the essential elements of media planning: the how, the why, and the when.In this episode…Who is Jennifer Sutton and whom does she serve? (1:05).Branding defines the "what" and "why" of a company. Marketing determines "how" the message is conveyed. Advertising focuses on "where" the brand is promoted. Each requires intentional effort and investment. (1:34)How does setting clear objectives for a marketing campaign impact the messaging and the actions you want people to take? (8:27)Major phases of a marketing funnel and why has the concept been misunderstood? (12:46)People often think about targeted ads on platforms like Facebook and YouTube, but what about local sponsorships? (19:12)Broader reach with short bursts of advertising has a lower cost per thousand but offers less targeting. More expensive advertising targets likely customers, resulting in a higher cost per thousand. (23:59)When planning media, consider long-term tactics like billboards, which stay up for years and build awareness over time. However, moving audiences from awareness to consideration and preference requires varied strategies.(24:01)How often must people see an ad to register? Pre-pandemic, it was 7-12 times; post-pandemic, it rose to 20-30 times. Today, a compelling message, integrated with the medium, can achieve results with fewer exposures. (29:52)Jennifer Sutton’s Information.Website: https://orangewip.com/Website: https://www.brightcomarketers.com/Linkedin:https://www.linkedin.com/in/jenniferjsutton/Twitter/X:https://twitter.com/JJMediaMavenIG:https://www.instagram.com/jenniferjohnssutton/FB: https://www.facebookSupport the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

7/17/24 • 36:32

Send us a textDawn talks with Nicole Elliott, a Conversion Copywriter & Messaging Strategist for Entrepreneurs. Dawn and Nicole talk about copywriting. They’re going to be talking about your messaging and how you get that out to the world. They’ll discuss the common mistakes many entrepreneurs make and how to avoid themIn this episode…Who is Inga Nicole Elliott and whom does she serve? (1:17).How does conversion copywriting help find buyers? (1:49)I wanted to use a copywriter, how would you make it sound like me? (2:51)Why is clear and concise messaging crucial in copywriting, unlike conversational dialogue? (5:27)How should businesses approach how their audience perceives them rather than assuming universal interest? (7:33)What are some other mistakes that you frequently see on websites and maybe some blogs and those kinds of things? (8:42)Should there be a balance between customer-centered content and describing company attributes like vision and ethics in marketing? (10:25)Do people click off websites quickly because of ineffective copy that doesn't resonate with them? (15:11)What tips and strategies can you share for updating website copy and social media bios to have a higher impat, especially for those who haven't updated them in a while? (18:19)What hesitations did you have before doing business with us or trying our product? We might not ask this enough. (21:26)Nicole Elliott’s Information:Website -https://www.nicoleelliott.co/contactLinkedin - https://www.linkedin.com/in/nicole-elliott-copywriter/Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

7/10/24 • 27:00

Send us a textDawn talks with Inga Faison-Cavitt, an Authenticity Strategist. She left her engineering career to follow her entrepreneurial spirit and now pursues her dream life full of faith, family, freedom, flexibility, and fitness. She enjoys empowering women to live their best life and helps women become top earners by using authentic lead generation and sales strategies that treat people like humans and not numbers. Dawn and Ingafay talk about how we need to navigate things when we don't make the best business decisions.In this episode…Who is Inga Faison-Cavitt and whom does she serve? (1:03).Introverts often find asking for feedback challenging because they prefer to solve problems independently. (2:10)How can we communicate that taking time to think will yield the best results? (3:18)As an introvert, you have developed a tonne of feedback, surveys, market strategies, and things like that. So how do you build them and what do you ask? And then as an introvert, how do you feel comfortable capturing that data and interpreting it? (06:16)How can we effectively ask open-ended questions to get feedback on products or services before launching them? (9:48)When you say everyone, you really are serving no one because no one is going to come to mind.(13:42)How can we approach lead generation by focusing on what potential clients want or don't want, rather than offering specific choices? (14:59)How do you conduct online surveys? (19:17)How often do you survey or ask for feedback or have something like this available? (21:21)QR codes (22:52)Inga Faison-Cavitt’s Information:Website: Website - https://ingafay.comLinkedin - https://www.linkedin.com/in/ingafay/Youtube - https://youtube.com/@ingafayunpluggedFacebook - https://www.facebook.com/ingafayunpluggedInstagram - https://www.instagram.com/ingafaisoncavittSupport the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

7/3/24 • 27:19

Send us a textDawn talks with Andy Neary. Speaker, Bestselling Author, Podcast host, Coach to the Insurance Industry, and founder of the Complete Game coaching program. Andy’s mission is to help business professionals build the mindset, habits, and rituals “off the field” that lead to all-star performance on it. Dawn and Andy talk about some very important concepts around your credibility, building your velocity, and then also how you make yourself stand out.In this episode…Who is Andy Neary and whom does he serve? (1:14).Why is building credibility important for insurers, and can you provide a deeper understanding of insurance from a business perspective? (1:43)Are you saying now that post-pandemic awareness trumps maybe your knowledge base? (3:20)How would you describe thought leadership so it doesn't seem too forward-thinking to experienced professionals? (9:45)What steps should we take to shift our content strategy to be more mission-driven rather than just routine marketing? (11:39)How does this get us to the awareness space of the thought leadership perspective?(15:30)Can we discuss how to authentically connect with our ideal clients through content creation, moving away from structured funnel approaches that can sometimes feel forced or inauthentic? (18:08)How do we transition from delivering value to effectively communicating our offers and guiding potential clients on how to engage with us, while ensuring they recognize the value in our content-driven approach? (21:19)Andy Nearye’s Information.Website: https://andyneary.com/YT: https://www.youtube.com/@CompleteGameConsultingFB:https://www.facebook.com/AndyNeary333Twitter/X:https://twitter.com/ANearyinCOIG: https://www.instagram.com/andy_nearyLinkedIn - https://www.linkedin.com/in/andyneary/Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

6/26/24 • 28:54

Send us a textDawn talks with Christine Blackledge Crowle, a business coach for ten years and been in business for over 30 years. She supports the leaders of those organizations to be the best that they can be to run a business.  Dawn and Christine talk about how we need to navigate things when we don't make the best business decisions.In this episode…Who is Christine Blackledge Crowle and whom does she serve? (1:12).So back 30 years ago when you got started, how is business more or less conducted? (2:05)Some of us older business owners didn't quite know how to vet the online space the way we would have naturally vetted in person. (7:48)What was the difference between using in-house for some of your, like, lodges or things because you teach a boot camp and you teach training to get people spun up on the regulatory environment, which is health care versus outsourcing? (12:01)How can businesses avoid being locked into inflexible online services or marketing contracts that don't account for individual needs and goals? (18:23)Sustainability and Capacity to do business are two missing elements in the online space(26:24)Christine Blackledge Crowle’s Information.Website: https://millionairesbusinessmentor.com/about-us/Website: https://elysiumcyprusretreats.com/about/YT: https://www.youtube.com/channel/UCGH8pKC8MWT39yRt9a-NYvgFB:https://www.facebook.com/ChristineBlackledgecarebusinessconsultancy/photosTwitter/X:https://x.com/carestartupIG:https://www.instagram.com/howtohealthcare_startupsSupport the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

6/19/24 • 31:25

Send us a textSo it's been a while since I've done a solo show where I haven't had an amazing guest to interview, but this particular topic today is really not only very important to me, it's something that I've had to work on for the last few years, and it's something that is completely impacting where I am going now in about the next 90 days. And I wanted to share some of the insights with you and share some thoughts with you around this idea of extreme ownership and owning all of your business decisions. In this episode…Every business decision you have placed in front of you has one of four files that you could put it in, or one of four categories that you can put in, and it's the 4 D’s. It's the things that we can do, the things we can delegate, the things that we delete, and the things that we delay. (1:12).Delegation means that you're actually transferring that task or that decision or something to someone else with the expectation that they're going to execute it as you would. (4:05)People tend to have a problem with the things that they delay (10:44)Decision fatigue is a real thing when you make so many decisions every day, it's cognitively taxing and it can be cognitively exhausting(13:56)Being more intentional with what you do, what you delete, what you delegate, and what you delay will do two things for you… (17:29)Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

6/12/24 • 20:33

Send us a textDawn talks with Kelly Resendez, Best Selling Author / Business Executive, influencer, and co-owner of GoBundance Women®, a membership organization for women dedicated to achieving greatness and abundance,. Kelly is passionate about helping others adopt an abundance mindset and overcome self-sabotage to achieve their goals.  Dawn and Kelly talk about skills that entrepreneurs need to develop and need to have and learn outside of those mechanical business skills that you need to run your business. They’re going to be talking a lot about things like emotional intelligence.In this episode…Who is Kelly Resende and whom does he serve? (00:58).What does it mean to have emotional intelligence.? (1:45)Is self-awareness different from leadership style or personality assessment test? (2:44)Do people often delay personal development, thinking they'll focus on it later after reaching certain professional milestones, only to find that this approach doesn't work? (5:05)If someone hasn't focused on their emotional intelligence and personal development, where should they start? (6:56)Do you suggest inventory after each task at the end of the day? What if you're not used to tracking anything other than these hard numbers or metrics? (9:50)Can being aware of what enhances or hinders personal performance impact monthly revenue? (12:17)How does emotional intelligence challenge the instinctual focus on negativity and danger, especially for business owners accustomed to constant preparedness for worst-case scenarios? (16:01)How are we going to layer mindfulness to perceive situations as they truly are, enabling us to shape them according to our needs and desires?Can we assert that the true key to emotional intelligence lies in managing those emotions, enabling you to make necessary decisions in the moment, assured that whichever choice you make will be for the best? (22:06)It's going to be considered by a lot of people in the audience a little counterintuitive that, well, if it is making me feel bad, shouldn't I want to make it feel better? But you said you have to sit in the fire sometimes,  (24:56)Trigger management strategy(26:09)Kelly Resende’s Information.Contact#::(916) 834-1721EmaiSupport the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

6/5/24 • 35:24

Send us a textDawn talks with Chase Insogna, founder of Insogna CPA, a highly successful Austin, Texas-based CPA accounting firm. What makes Chase and Insogna CPA different from other accounting firms and investment advisors is that he works with business owners to build their wealth while they’re building their businesses. Dawn and Chase talk about tax strategies and some things to consider.In this episode…Who is Chase Insogna and whom does he serve? (00:59).Do you think we're missing out by only talking to our accountants once a year? (2:01)Why do we need to strategize for taxes? (4:42)How do tax strategies impact your cash flow and decisions about loans in today's economy? (7:42)Optimize financial decisions and minimize expenses by monitoring business trends monthly, such as adjusting payroll to match changing circumstances. (11:04)In an inflationary environment, it's crucial to focus on gross and net margins by managing costs, adjusting prices, and optimizing expenses.(13:45)Is relying on selling your business as a retirement plan realistic, given that 85% of businesses don't sell as expected? (15:54)Having regular, strategic planning sessions with your accountant to adapt to changing business dynamics can save you a lot of money. (21:39)Chase Insogna’s Information.Website:https://insognacpa.com/Linkedin:https://www.linkedin.com/in/chase-insogna-cpa-cgma-4182539/Twitter/X:https://x.com/InsognaCPAYT: https://www.youtube.com/@insognacpa7527IG:https://www.instagram.com/insognacpa/FB: https://www.facebook.com/InsognaCPAsYelp: https://www.yelp.com/biz/insogna-cpa-austin-6Support the showSUPPORT THE SHOWDawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentorSubscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

5/29/24 • 27:04