Show cover of eCommerce Profits Podcast

eCommerce Profits Podcast

The eCommerce Profits Podcast features top founders and experts in the e-commerce industry and takes an in-depth look at the struggles & successes in growing eCommerce brands profitably.


From Luxury Media to Pet Tech and Scaling MyPetGo on $0 CAC with Richard Nilsson
Welcome back to the eCommerce Profits Podcast! In today's episode, I'm excited to dive deep with Richard Nilsson, the CEO and founder of MyPetGo. Richard transitioned from the tumultuous world of digital media to revolutionize the pet industry with innovative technologies and partnerships. Key Highlights: - Journey from Media to Pet Tech: Richard navigated intense competition and cash flow challenges in digital media before pivoting to the booming pet sector. - About My Pet Go: The company aims to improve pet health and longevity through cutting-edge wearables and AI-driven data insights. - Zero Customer Acquisition Cost: Learn how MyPetGo leverages B2B collaborations to achieve zero customer acquisition costs. - Innovative Pet Wearables: Discover the hurdles faced by pet wearables and MyPetGo's unique solutions focusing on health markers like heart rate, pulse, and respiration. - Market Potential: We discuss the exciting market potential for pet insurance and the future of pet tech. Join us as Richard shares his unique business strategies and insights. Stay tuned for an in-depth look at how MyPetGo is not just another pet wearable, but a data-centric powerhouse set to transform pet care globally.   Timestamped overview 00:00 Feeling like a misfit in corporate world. 06:08 Stockholm lifestyle, online magazines made regular folk glamorous. 09:28 Early pioneer in digital publishing and ad solutions. 12:46 Deal changed, founders renegotiated, hard to compete. 14:32 Budget shifted to social media, harnessing data. 19:58 Limits on wearable technology for pets discussed. 23:06 Using BCG for monitoring furry animal physiology. 25:51 Triage image, sensor and behavior for pets. 28:53 Vets need digital tools for streamlined care. 31:34 Whoop and Oura focus on sleep and exercise. 34:04 Focus on wellness, infuse AI in veterinary medicine. 38:38 GPS technology not the primary focus, partnerships key. 42:05 Data-driven model partnering for sustainable growth. 45:02 Customer growth through one by one approach. 50:49 Big investment in exclusive data for AI. 54:19 Build, invest, acquire outside traditional fundraising methods. 56:35 Morning meditation combats anxious feelings, sets positive tone. 59:08 Contact Richard Nilsson on LinkedIn for collaboration.
59:51 6/19/24
Intuitive Business Approaches With Eric Siu of Leveling Up
Eric Siu is the Chairman of Single Grain, a digital marketing agency driving scalable and predictive revenue growth. As an investor and advisor to Fortune 500 companies and venture-backed startups, he founded Leveling Up, a business and personal growth blog. Eric is also the author of the book Leveling Up and hosts the Leveling Up podcast, where he dissects growth levers to help businesses scale. In this episode… As inflation intensifies, a labor market crash is looming. For most businesses, this entails bankruptcy. But today’s guest has found opportunities in adversity and shares how you can strategize for the future. Intuitive marketer Eric Siu maintains that by providing quality services, staying true to yourself, and remaining relevant, you can persist and thrive through the unprecedented market and other business challenges. While some organizations can’t withstand a labor market crash, Eric’s strategy is to attract available talent from inevitable layoffs. When harnessing this approach, it’s vital to use your intuition before trusting any employee and exercise self-discipline if disputes arise. In today’s episode of the eCommerce Profits Podcast, Joshua Chin interviews Eric Siu, the Chairman of Single Grain and the Founder of Leveling Up, about persevering through crises to build a flourishing business. Eric talks about his networking framework, why you shouldn’t focus on leaving a legacy, and his predictions for the future of business.
49:11 6/6/23
How To Optimize Ad Campaigns for Profitability With William Harris of Elumynt
William Harris is the Founder and CEO of Elumynt, an ecommerce growth agency focused on profit via hyper scaling. Elumynt has been featured in Inc. and is an Inc. 5000 Winner and Best Workplace Winner. William has helped acquire 13 companies, including one that sold to GoDaddy. He’s also published over 200 articles about the ecommerce space in Entrepreneur, Fast Company, Shopify, and more. In this episode… With so many advertising methods and factors impacting campaign performance, brands often become overwhelmed with the idea of ad testing. Consequently, brands launch hundreds of campaigns simultaneously, lacking consideration for budget spending and customer acquisition costs. How can you structure your ads around profitability? Before testing any creative campaign, leading ad spend expert William Harris says to allocate your budget to equalize returns. This allows you to experiment with a target performance goal, mitigating profit loss by aligning your budget with the objectives. For instance, you can prioritize the cart or click optimization when conducting ad testing. By conducting phased ad testing with a structured budget, you can observe incremental revenue increases. On this episode of the eCommerce Profits Podcast, Joshua Chin welcomes William Harris, the Founder and CEO of Elumynt, to talk about ad budget optimization. William shares strategies for testing ad creatives, the common misconceptions about advertising metrics, and how to select a high-performing campaign.
46:21 5/30/23
Targeting a Buyers’ Culture With Ben Leonard of Ecom Brokers
Ben Leonard is an ecommerce consultant and the Co-founder of Ecom Brokers, a UK-based ecommerce brokerage that helps companies sell their businesses for an optimal price. Ben has been an entrepreneur since 2016 when he founded Beast Gear, a fitness equipment company that he grew to seven figures. After selling his business in 2019, Ben decided to spread his knowledge about achieving profitable ecommerce exits to other entrepreneurs. That same year, he was named the Emerging Entrepreneur of the Year by Elevator Awards. In this episode… Traditionally, in the ecommerce M&A (mergers and acquisitions) landscape, private equity-backed brand aggregators have purchased low-valued businesses at high EBITDA (earnings before interest, taxes, depreciation, and amortization) multiples. But this has led to resource depletion, and brands are struggling to sell for an ideal price. So how can you evaluate today’s buyer culture effectively to position your brand as a top choice? Ecommerce broker Ben Leonard notes that the most frequent mistake business owners make when exiting is determining a price based on brand goals. Selling depends mainly on a potential buyer’s requirements, so it’s imperative to structure your business accordingly. When positioning your company, you must consider five interrelated factors: brand identity, growth and profitability, risk, transferability, and documentation. Branding influences the other constituents, so developing quality products and understanding your target audience promotes longevity, decreases risk, and facilitates a seamless transfer to a buyer’s existing system. Tune in to this episode of the eCommerce Profits Podcast as Joshua Chin welcomes the Co-founder of Ecom Brokers, Ben Leonard, back for his third interview to discuss preparing for a business acquisition. Ben explains the five central factors potential buyers consider, the importance of branding and marketing in ecommerce M&A, and advice for evaluating one buyer versus multiple buyers.
40:07 3/28/23
How AI Is Revolutionizing Amazon Pricing Models With Chad Rubin of Profasee
Chad Rubin is the Founder and CEO of Profasee, a dynamic pricing platform enabling brands to predict the optimum price for every product. He has built several successful companies, including Deep and Sassy, Think Crucial, and Skubana, which was acquired by 3PL Central. As a speaker and world-class Amazon expert, Chad gives presentations about ecommerce, SaaS, and Amazon at global conferences and webinars. He is also the co-author of the Amazon bestseller Cheaper Easier Direct. In this episode… Pricing on Amazon is becoming increasingly competitive, and given its complexities, brands often disregard this portion of their business. Yet product pricing affects profitability substantially, so establishing an exact price point is crucial to increase discovery on Amazon. So what’s an ideal method for optimizing revenue? According to Chad Rubin, traditional, manual pricing models utilize if-then scenarios, allowing for human error and compromising lucrative opportunities. AI is an evolving tool that brands can leverage to develop a dynamic pricing framework that improves product detail pages and forecasts demand. AI models can recognize user inputs to make decisions that maximize revenue. Profasee is disrupting price algorithms on Amazon by leveraging AI pricing models to outperform the competition. Founder and CEO of Profasee, Chad Rubin, is interviewed by Joshua Chin on this episode of the eCommerce Profits Podcast about AI’s role in dynamic pricing. Chad also discusses how brands can utilize dynamic pricing to generate profit, his thoughts about AI surpassing human intelligence, and advice for structuring pricing on Amazon and Shopify.
42:20 3/21/23
From Hustling to CEO: How to Systemize a Business for Growth With Sam Olawale of DigitalSuperSystems
Sam Olawale is the Founder of DigitalSuperSystems, a transformation-focused consulting agency specializing in scaling systems and helping people reach their full potential. As a keynote speaker, he focuses on talent development, B2B, ecommerce, business consulting, direct sales, branding, and digital marketing. Sam is also a board member of, a meeting transcription software. In this episode… Are you stuck in the cycle of hustle culture? How can you transition from a struggling entrepreneur to a high-performing CEO? Sam Olawale says that if you want to build an authentic business, you must implement systems for team collaboration and management, product development, and growth. But systems are only one component of business profitability, so it’s essential to create compelling content to promote your products and services. Context is indispensable to content creation and enhances effective storytelling. Sam offers free systems-building courses that he advertises through contextual content to maximize his business value. Joshua Chin sits down with Sam Olawale, Founder of DigitalSuperSystems, in this episode of the eCommerce Profits Podcast to discuss building systems and creating content for strategic brand growth. Sam explains his brand-building process, how he builds and tests products to scale, and his criteria for prosperity.
50:58 3/14/23
Retaining Customers, Outperforming Competitors, and Building Brand Loyalty With Salena Knight
Salena Knight is a retail strategist, consultant, and speaker specializing in helping independent retailers grow their sales and maximize profits. She is a former award-winning, multi-store retailer with over a decade of industry experience as a digital marketer and retail strategist. Through her consulting and training business, The Retail Academy, and her retail marketing agency, The Retail Strategists, Salena has helped build and scale profitable, sustainable, and highly sought-after retail enterprises across Australia and the US. She is also the host of the Bringing Business to Retail podcast. In this episode… Launching a retail business requires carefully considering factors, including products, profit margins and sales, competition, and customer demands. Learn how you can optimize your ecommerce business to build a thriving reputable brand. Retail strategist Salena Knight has developed the five pillars of retail success: money, sales, customers, marketing, and impact. First, identify your profit margins to determine an ideal price range for your products to maximize sales and revenue. It’s also critical to enhance customer lifetime value (LTV) by developing personalized outreach and marketing strategies through email campaigns, interactive videos, and customized messages. Salena’s price ranges are higher than her competitors, yet she generates more sales and produces a greater impact by establishing brand loyalty and LTV. Consultant and retail strategist Salena Knight joins Joshua Chin in today’s episode of the eCommerce Profits Podcast to discuss building a profitable retail brand. Salena also details conversion rate optimization strategies, the factors influencing LTV, and how to outperform competitors with your pricing.
48:25 3/7/23
Optimization Strategies for eCommerce Businesses With Duane Brown of Take Some Risk
Duane Brown is the CEO and Head of Strategy at Take Some Risk, an advertising agency that helps ecommerce, DTC, and SaaS brands create and scale profitable growth. As a global digital marketing and branding professional, he has 16 years of experience working with clients, including Walmart, WooCommerce, and WealthBar. Duane’s world travels have enabled him to help advise global brands on the best approach to using PPC, CRO, and data while maintaining budgets. In this episode… Balancing growth, clients, profitability, and culture is critical to any successful ecommerce business. But some entrepreneurs struggle to prioritize their operations effectively. So how can you optimize your company to enhance value? Duane Brown says achieving business objectives requires making crucial decisions and moving forward. Remaining indecisive and stagnant may cause you to lose control of your company and compromise its worth. Duane has chosen to focus on profitability and an enjoyable company culture. Accordingly, he selects clients based on revenue, value proposition, and conduct, while ensuring his company can provide original and customized services. In today’s episode of the eCommerce Profits Podcast, Joshua Chin is joined by Duane Brown, CEO and Head of Strategy at Take Some Risk, to discuss optimizing business practices and digital marketing tips for entrepreneurs. Duane also shares why he became a digital nomad, how he balances speaking engagements with entrepreneurship, and AI’s impact on digital marketing and paid media.
50:22 2/23/23
Creative Business Growth Strategies With David Burchett of Avance Vinyl and The Plug T-Shirt Store
David Burchett is the Founder and CEO of Avance Vinyl, a leading DTC shop with high-quality vinyl, rhinestones, sublimation paper, and crafting supplies. He is also the Owner of The Plug T-shirt Store, Avance Vinyl’s brick-and-mortar print shop that has six locations. With 14 years of screen printing experience, David personalizes each item for his customers. In this episode… Franchising is a great way to grow your business and plan an exit strategy. Yet, many entrepreneurs believe they lack the knowledge and processes to accomplish this. Today’s guest proves that long-term growth is not as complicated as you think. David Burchett started with a vision; he created a T-shirt shop, transitioned to an ecommerce site to handle his business’ supply chain, and is now franchising to prepare for a future sale. He shares two crucial considerations for franchising and exiting: can your business function without you, and can it grow without you? Implementing and updating consistent processes and hiring qualified leaders to guide your company to success and ensure a smooth exit are essential. In this episode of the eCommerce Profits Podcast, Joshua Chin hosts David Burchett, Founder and CEO of Avance Vinyl and Owner of The Plug T-shirt Store, to discuss his successful approach to franchising and scaling. David shares why he transitioned his business online, how to exit a business, and how he addresses growing pains.
40:20 1/24/23
Sell Your Business for 9-Figures Twice in 3 Years (Plus a $2B IPO)
Spencer Jan is the Co-founder of Solo Stove, an ecommerce brand that designs outdoor products. In 2021, he grew the company into Solo Brands and raised $219 million through an IPO, giving the brand a valuation of over $2 billion before exiting. As an entrepreneur experienced in ecommerce, digital marketing, and bootstrapping businesses, Spencer focuses on providing inspiration and advice to other entrepreneurs. In this episode… What if you could exit your business and live the life you want? How can you scale your business, increase its worth, and sell it for more money? As an entrepreneur who sold his business twice for nine figures, Spencer Jan doesn’t sugarcoat the process. He started his company with one goal in mind: to regain control of his time and life. Yet, this requires patience as it takes most entrepreneurs 10 years to build and scale a company. If you launch a business in hopes of exiting, Spencer says to remain determined and stick to your strengths since it’s easy to get sidetracked by other entrepreneurs’ success stories. By forging your own path, you can develop an exit strategy that maximizes your earnings. In today’s episode of the eCommerce Profits Podcast, Joshua Chin invites Spencer Jan, Co-founder of Solo Stove, to talk about how he built and sold his company for $2 billion. Spencer shares advice for maintaining an adequate work-life balance and achieving long-term business success, key factors influencing business growth, and how he prepared his business for the sellers’ market. 
76:27 1/17/23
Driving Sales and Acquisitions Through Referral Marketing With Raúl Galera of ReferralCandy
Raúl Galera is the Partnerships and Business Development Lead at ReferralCandy, an app that helps online and offline businesses acquire new customers and retain existing ones through incentivized referrals. ReferralCandy is the leading platform in referral marketing, helping over 30,000 ecommerce brands leverage word-of-mouth marketing. Raúl joined the company in 2016 and built a partnership program that adds value to marketing agencies, affiliates, media outlets, and other tech companies in the ecommerce industry. In this episode… Referrals are a great way to maximize revenue. When executed correctly, you can utilize your customer base to drive sales. So, how can you optimize referral programs to acquire new customers and increase your retention rate? According to Raúl Galera, the average referral rate for any company is 2-2.5%. To leverage the full potential of referrals and improve this statistic, he recommends implementing an open referral program to convert website traffic into new customers. This requires placing incentives such as discounts and codes on your landing page. It’s also essential to inform existing customers of your programs to ensure optimal results. In today’s episode of the eCommerce Profits Podcast, Joshua Chin interviews Raúl Galera, Partnerships and Business Development Lead at ReferralCandy, about creating profitable referral programs. Raúl shares tips for creating innovative referral programs, how to maximize referral rates, and the difference between public and private referral programs.
36:40 9/13/22
Creating an Inclusive Brand Message With Blake Van Putten of CISE
Blake Van Putten is the CEO, Founder, and Business Developer at CISE, a black-owned fashion house focused on giving back and building community. As a skilled business developer, he has experience in operations, project management, and public speaking. Blake has been featured in major publications, including Time Magazine. Before founding CISE, Blake was the Senior Project Manager at Moody’s Investors Service and the CEO of Base: Buy and Sell Everything. In this episode… The ecommerce industry is dynamic, with diverse brands capitalizing on new technology and creating innovative ways to connect with their audience. So, how can you contribute to this ingenuity and drive growth in the ecommerce space? According to Blake Van Putten, brands can leverage NFTs (non-fungible tokens) to generate loyalty points for their customers and build a robust community. To take it a step further, retailers can collaborate with each other to unify their respective communities for a lasting impact. By promoting inclusivity, you can create meaningful change and growth for your business and the industry. In today’s episode of the eCommerce Profits Podcast, Joshua Chin speaks with Blake Van Putten, CEO, Founder, and Business Developer at CISE, about encouraging community and collaboration in the ecommerce space. Blake shares CISE’s mission and the inspiration behind it, how he designed and executed his mobile storefront, and the importance of collaborating and building relationships in the ecommerce industry.
63:47 9/6/22
Balancing Creativity and Entrepreneurship With Kent Yoshimura of Neuro
Kent Yoshimura is the Co-founder and CEO of Neuro, a health and wellness company that creates gum and mints. With over 25 million products sold, Neuro has been featured in Time Magazine, Dr. Oz, Forbes 30 Under 30, Buzzfeed, Shark Tank, and other notable publications and media sources. As a multimedia artist, creative director, and entrepreneur, Kent has created content for global brands, including McDonald’s and Lego, created the visual direction for Coffee Bean & Tea Leaf’s children’s line, and co-designed immersive retail experiences. He has been featured on NBC, the New York Times for his mural work, and in Time Magazine, Slash Films, Huffington Post, and others for his films. In this episode… Entrepreneurship requires a delicate work/life balance. With so many paths to a successful and enjoyable lifestyle, how can you determine the best one to follow? Kent Yoshimura says to establish compelling motivations for each accomplishment. He pursues multiple opportunities and is involved in many personal and professional ventures that surpass the boundaries of limitations. By engaging in content creation, illustration, and other art forms, Kent can build capital to expand his business while maintaining stability in his personal and professional life. In today’s episode of the eCommerce Profits Podcast, Joshua Chin joins Kent Yoshimura, Co-founder and CEO of Neuro, to talk about the many opportunities in entrepreneurship. Kent shares how he integrates creativity with entrepreneurship, his motivations for high-level success, and balancing independence with collaboration in the workplace.
34:37 8/30/22
Personalizing the On-Site Experience To Drive Conversions With Csaba Zajdó of OptiMonk
Csaba Zajdó is the CMO and Founder of OptiMonk, a software company that helps ecommerce businesses increase sales and drive conversions. OptiMonk offers companies customer-specific laser-targeted messaging aimed directly at existing and new customer acquisitions delivered at just the right moment. As a serial entrepreneur, he spent his entire career building and optimizing ecommerce sites to drive conversions. Csaba is also the CEO and Founder of Innonic and the Founder of Shoprenter. He’s helped launch thousands of online stores, is a regular speaker at ecommerce conferences, and is the author of numerous articles and studies. In this episode… As an ecommerce brand, it’s crucial to personalize the customer experience. Yet, businesses often disregard their landing pages or on-site ads and lose potential customers, leaving money on the table. So, how can you optimize your website to drive conversions and increase sales? To start, Csaba Zajdó recommends implementing a strategy for lead captures. This involves personalizing your site’s pop-up ads to solve individual problems. Next, incentivize the click by offering a discount or reward to gain specific knowledge about the customer. With personalization as an alternative to generic pop-up ads, you can effectively upsell, convert, and engage with your users. In this episode of the eCommerce Profits Podcast, Joshua Chin interviews Csaba Zajdó, CMO and Founder of OptiMonk, about personalizing the customer experience to drive conversions and leads. Csaba explains the impact of website personalization strategies, his three-step process for personalizing the user experience, and advice for entrepreneurs launching startups.
47:12 8/23/22
Leveraging Crowdfunding to Launch a Successful Brand With Vance Lee of Playground Theory
Vance Lee is the Co-founder of Playground Theory, an agency that provides a product launch system for brands looking to scale. He is an ecommerce entrepreneur with 13 years of experience as a brand growth and marketing strategist. Since starting with Amazon FBA in 2015, Vance has mastered crowdfunding and the preorder launch strategy to launch products and grow brands. He has raised over $7M in successful launches and broken records with two of his launches — both classified #1 most-funded in their niches and ranking in the top 1% of crowdfunding projects. In this episode… When launching a campaign, many brands lack an effective strategy and fail to plan accordingly. So, what are some strategies you can leverage to launch your products and scale your brand? Vance Lee recommends leveraging Kickstarter to generate a launch campaign. To maximize the platform’s effectiveness, it’s essential to develop a unique brand story that captivates your target audience. Next, utilize your campaign to build a community among your audience and involve them in the product launch. With Kickstarter, you don’t need to order inventory before developing a campaign. The platform’s crowdfunding model allows you to scale your brand instantly. In today’s episode of the eCommerce Profits Podcast, Joshua Chin talks with Vance Lee, Co-founder of Playground Theory, about launching a profitable brand. Vance shares how to launch a product and scale your brand on Kickstarter, common mistakes brands make when launching their products, and crowdfunding strategies for developing customer relationships.
37:46 8/16/22
Global Market Expansion: Strategies and Considerations With Andy Hooper of Global E-commerce Experts
Andy Hooper is the CEO of Global E-commerce Experts, which provides end-to-end solutions for ecommerce brands expanding to Europe. He has been growing organizations in business development, consultancy, sponsorship, and coaching since 2006 across a range of industries and global locations. With a key focus on data, coaching conversations, and strategy, Andy is a dynamic leader who encourages teams and individuals to reach their full potential. In this episode… Global market expansion is a profitable method for scaling your ecommerce brand, yet many entrepreneurs lack the strategies to launch their products into a new market. So, how can you extend your brand internationally? Andy Hooper advises businesses to establish a framework for successful expansion. This includes researching your ideal market, demonstrating product and brand compliance, developing a launch strategy, navigating warehousing and logistics, promoting your products, and creating a website. It’s also necessary to translate your products and pricing to leverage your marketplace effectively. By implementing a multi-tiered strategy, you can generate traffic from a range of audiences. Tune in to this episode of the eCommerce Profits Podcast as Joshua Chin sits down with Andy Hooper, CEO of Global E-commerce Experts, to discuss preparing your brand for international expansion. Andy explains the mistakes brands make when expanding to a new market, the benefits of international expansion, and how to translate products during the expansion process.
43:33 8/9/22
Breaking the Glass Ceiling With Stormy Simon of Mother Ruggers
Stormy Simon is the Co-founder and CEO of Mother Ruggers, a new line of washable, affordable, and quality rugs. She also serves as Executive Director of the Board for Mission Green, a nonprofit organization that works to free non-violent cannabis offenders from federal prison. Before starting Mother Ruggers, Stormy surpassed business school and college to destroy the glass ceiling in the corporate world. As a temp at, she charged through leadership roles until she became a Board Member and President.  A sought-after speaker and panelist, Stormy delivered the keynote address at the Aspen YPO Conference in 2019 and debuted an inspirational TedTalk in 2018. She has been featured in outlets such as Inc., The Washington Post, Forbes, San Francisco Chronicle, MSN, Cheddar, Yahoo!, Entrepreneur, PopSugar, CNBC, and Fox Business. Known to march to the beat of her own drum, one of Stormy’s guiding mantras is “Sometimes you don’t know what the next step is but you still have to take it.” In this episode… Are you a burgeoning entrepreneur? Are you a female in tech searching for inspiration? If so, this episode is for you! Top-notch female leader in business and tech, Stormy Simon, is here to share her experience as an unconventional leader. Through hard work, showing up every day, and raising her hand, Stormy was able to build a career in areas where all odds were stacked against her. Now, she continues to destroy glass ceilings and uplift other entrepreneurs.   In this episode of the eCommerce Profits Podcast, Joshua Chin speaks with the Co-founder and CEO of Mother Ruggers, Stormy Simon. They discuss Stormy’s career beginning as a temp at and rising through the ranks as a woman. She divulges her deep knowledge of the cannabis industry and her passion for advocacy. Stay tuned as Stormy gives her best advice to budding entrepreneurs in the ecommerce industry. Packed with insight, activism, and advice, you don’t want to miss it.
54:02 7/12/22
Lessons Learned From Entrepreneurship With Kara Goldin of Hint, Inc.
Kara Goldin is the Founder and CEO of Hint, Inc., best known for Hint water, the leading unsweetened flavored water. She has been named Fortune’s Most Powerful Women Entrepreneurs, Fortune’s Most Innovative Women in Food & Drink, and EY Entrepreneur of the Year for Northern California, among many other accolades.  Kara has experience running large companies and startups in many industries including media, tech, and consumer products. As an active speaker and writer, Kara hosts the podcast The Kara Goldin Show, where she interviews founders, entrepreneurs, and other business people across various industries. Her first book, Undaunted, was published in October 2020 and is now a Wall Street Journal and Amazon best-seller.  In this episode… Entrepreneurs are faced with many hardships and challenges, and success often appears unattainable. So, how can you overcome doubts about your progress and work toward your goals? Accomplished entrepreneur Kara Goldin affirms that persistence and perseverance will help you overcome pitfalls and maintain a positive mindset. Instead of focusing solely on each long-term goal, entrepreneurs should shift their attention to the progress made and lessons learned along the way. And with a team of determined people, you can develop a method for accomplishing your goals. In this episode of the eCommerce Profits Podcast, Joshua Chin has a conversation with Kara Goldin, Founder and CEO of Hint, Inc., about acquiring the skills to excel in entrepreneurship. Kara shares what she learned about business from her first job at a toy store, her advice for entrepreneurial success, and how to find knowledgeable influences.
36:44 7/8/22
Building a Successful eCommerce Brand With Andrew Sabbatino of PowerHouse
Andrew Sabbatino works with PowerHouse, a company that helps entrepreneurs, businesses, and brand owners build, scale, and exit their companies. At the age of 11, Andrew got his start selling physical products by consigning his craft arrows to touristy gift shops in his area. Coming from a family of entrepreneurs, he has been instrumental in building brands and has a long history in the ecommerce space. Creating marketing campaigns for growing DTC ecommerce brands, he is head of the email and SMS division at PowerHouse Mastermind. Andrew is also the COO of Safe Life Defense, where he helped build the company from out of a garage to doing 50 million dollars a year over just five years. In this episode… Scaling your ecommerce brand can be overwhelming at any stage of the process. It requires implementing strategies such as marketing campaigns, content creation, promotions, and ensuring customer lifetime value with every new product or service. With so many factors involved in business growth, how can you determine the best approach? Consider joining an ecommerce mastermind. These peer facilitating groups offer advice and best practices for profitable growth. Learn from other ecommerce brand owners about how to enhance your strategies and even build productive partnerships to cross-promote content. And with an established mastermind like PowerHouse, you can acquire the knowledge to achieve optimal success. In today’s episode of the eCommerce Profits Podcast, Joshua Chin sits down with Andrew Sabbatino to discuss the best methods for scaling an ecommerce business. Andrew talks about creating profitable ads and marketing campaigns to drive revenue, ensuring lifetime value when launching new products, and how ecommerce brands can join PowerHouse Mastermind. 
57:46 6/21/22
Personalizing the Customer Journey With Gen Furukawa of Prehook
Gen Furukawa is the Co-founder of Prehook, an ecommerce company that helps Shopify merchants generate sales with quizzes and product recommendations. He has over 10 years of ecommerce experience, having worked in venture-backed SaaS companies. Before co-founding Prehook, Gen was VP of Marketing at Jungle Scout, the leading software brand for Amazon sellers. He is also the host of an ecommerce marketing podcast, Cart Overflow, where he shares how top brand operators, agencies, and tech platforms are growing their ecommerce revenues. In this episode… Consumer trends are constantly adapting, so it’s essential for ecommerce brands to develop content that speaks to individual buying habits and optimizes the customer journey. With so many data points involved in dynamic personalization, how can you leverage consumer experiences to generate sales? Prehook offers an accessible and innovative way to personalize the customer experience. Their interactive quizzes use zero-party data to mimic a retail store interaction, so your customers receive product recommendations that meet their needs. And with Prehook’s quiz funnels, you can create a compelling marketing campaign to drive revenue and scale your brand. In this episode of the eCommerce Profits Podcast, Joshua Chin joins Gen Furukawa, Co-founder of Prehook, to talk about optimizing the customer journey. Gen explains how Prehook uses zero-party data in their quizzes, how brands can use customer data in their marketing campaigns, and what you need to create a personalized ad experience.
29:09 6/14/22
Optimizing the Post-Purchase Customer Experience With Kiril Kirilov of Rush
Kiril Kirilov is the CEO and Co-founder of Rush, a shipment tracking software designed for Shopify merchants. It automates the shipment tracking process on all fronts, so you never have to worry about losing customers again. Rush helps ecommerce sellers and agencies increase their average order value (AOV), customer lifetime value (CLTV), and lower support costs by 90%. Kiril began his career in the ecommerce space in 2008 as an eBay seller before transitioning to Amazon fulfillment in 2014. He has a Bachelor of Science in mechanical engineering and a Master of Business Administration in business and corporate communications. Kiril was a national track and field champion of the Balkans, having competed in the sport for 11 years. In this episode… When it comes to selling in the ecommerce marketplace, it’s no secret that customer satisfaction is essential in driving revenue and business growth. But are you really leveraging the full potential of your ideal market to generate repeat buyers? With a wealth of experience in the ecommerce space, Kiril Kirilov suggests that ecommerce sellers should take advantage of tracking and confirmation pages to optimize the post-purchase experience. If your company simplifies the post-purchase process by automating shipment tracking and supporting one-click payments, it will boost your customer retention rates and raise the chance of multiple and continued reordering. Not only would it streamline and improve the post-purchase customer experience and customer lifetime value, but it will save your company time and reduce the expense of customer service support personnel. It’s one thing you can do to simplify your life right now. In this episode of the eCommerce Profits Podcast, Joshua Chin sits down with Kiril Kirilov, Co-founder and CEO of Rush, to discuss leveraging the post-purchase experience for customer lifetime value. Kiril delves into how he manages a global ecommerce business, his three pivotal marketing strategies for ecommerce sellers, and how to enhance the customer repurchase rate.
37:14 6/7/22
Selling Your eCommerce Brand With Adrian Johnston of Una Brands
Adrian Johnston is the Co-founder of Una Brands, a company that buys and scales ecommerce brands in Australia and New Zealand. Before founding Una Brands, Adrian was a corporate strategy consultant at The Boston Consulting Group, specializing in consumer goods and private equity. Adrian holds a Master of Public Administration from Harvard, a Master of Business Administration from the INSEAD business school where he was valedictorian, and a Master in Applied Mathematics from the University of Oxford. Additionally, he is fluent in French and Spanish. In this episode… The ecommerce acquisition market is higher than it’s ever been, and there’s no greater time than now to sell your ecommerce brand. But, how can you determine whether it’s time to sell? And with so many selling options out there, which one is right for you and your brand? If you are a successful private label brand with $5 million or more in revenue, it may be time to consider selling. Una Brands simplifies this process by taking over your business operations and acquiring 100% equity. They’ll walk you through the market shares to ensure you’re getting the full value for your brand. In this episode of the eCommerce Profits Podcast, Joshua Chin sits down with Adrian Johnston, Co-founder of Una Brands, to talk about selling your ecommerce business. Adrian reveals his strategies for effective decision-making to meet business goals, why ecommerce brands should consider selling, and his ideal brand acquisitions.
33:30 5/31/22
How To Use Capital Advancements To Generate Business Revenue With Asher Ismail of Uncapped
Asher Ismail is the Co-founder of Uncapped, a European revenue-based finance provider that helps entrepreneurs raise working capital without losing control of their businesses. Uncapped offers fast, flexible funding for marketing, inventory, or hiring needs. They are now in now in 22 countries, including the US, UK, Germany, Poland, and Spain. Asher has raised millions in capital from angels, VC, crowdfunding, and banks. In 2017, he was named Emerging Entrepreneur of the Year. He is a Board Member of Tech London Advocates (TLA) and the Founder of Intertech Diversity Forum. In this episode… Investing in capital can be a great way for ecommerce businesses to generate returns. But, traditional financing options often contain hidden equity fees and interest rates, making it difficult for companies to increase their revenue. Asher Ismail of Uncapped understands that options for ecommerce businesses are limited, so he’s developed a company that provides capital advances between £10K and £10M at an affordable rate, so you can focus on scaling your business. Uncapped works with entrepreneurs to help them determine their individual business needs and create innovative ways to utilize capital for growth opportunities. Whether it’s digital marketing or generating returns on your inventory, Uncapped’s financing provides you with the right capital to regain ownership over your business. In this episode of the eCommerce Profits Podcast, Joshua Chin joins Asher Ismail to discuss raising capital to increase revenue. Asher shares how Uncapped’s capital advances help companies increase their revenue, some common mistakes entrepreneurs make when trying to raise capital, and his advice for entrepreneurs facing setbacks in the ecommerce industry.
43:22 5/24/22
Scaling Your Brand Through Subscriptions With Evan Padgett of Stealth Venture Labs
Evan Padgett is the Chief Operating Officer at Stealth Venture Labs, an ecommerce marketing firm. He oversees Stealth’s team and organizational infrastructure, working to provide the best environment for team members to thrive. Evan is an ecommerce executive with over 20 years of experience working with brands such as HelloFresh, Brock, and Factor 75. Prior to working at Stealth Venture Labs, Evan was the CMO at Thrive Market. In this episode… Subscriptions are a great way to grow your brand and gain new long-term customers. But there are many things to consider, and taking the steps necessary to ensure that your customers are getting the most out of their subscriptions is paramount. As an expert in ecommerce growth, Evan Padgett understands customer demands and the importance of a gratifying customer experience. Working to continually build and leverage relationships with your customers can help scale your brand, and that’s where subscription plans fit into your business strategy. They provide an excellent opportunity to generate recurring revenue. How can you implement a successful subscription model into your business plan? Listen in to hear how your brand can develop consumer-friendly subscriptions that deliver customer satisfaction and boost profits. In this episode of the eCommerce Profits Podcast, Joshua Chin sits down with Evan Padgett to discuss implementing subscriptions to grow your brand. Evan dives into the tips and tricks for creating subscriptions that speak to your customers' needs, some common financial and other planning mistakes you can avoid when introducing subscriptions, and the benefits of using subscription technology effectively.
41:56 5/17/22
How To Grow Your Brand Through Influencer Relationships With Faiysal Kothiwala of The Beard Struggle
Faiysal Kothiwala is the Founder and Chief Bearded Officer of The Beard Struggle, a company that produces men’s grooming and beard care products. Faiysal founded The Beard Struggle in 2014 with a mission to become the most innovative customer-focused men’s grooming company. Now, with over 50 full-time employees and contractors, The Beard Struggle provides high-quality products that help men look and feel their best. In this episode… Are you trying to grow your brand? Do you want to connect with influencers but aren’t sure how? As an ecommerce entrepreneur, Faiysal Kothiwala is an expert in ambassador marketing and navigating relationships with influencers. From the time he conceptualized The Beard Struggle as a company to growing the brand to where it is today, Faiysal understands the value of hard work when scaling your business. Tune in to hear how you can scale up and gain recognition in the ever-changing ecommerce industry. In today’s episode of eCommerce Profits Podcast, Joshua Chin joins Faiysal Kothiwala, Chief Bearded Officer and Founder of The Beard Struggle, to discuss marketing tactics to grow your brand. Faiysal talks about his journey in launching his company, choosing influencers to work and grow with, and his advice for brand recognition.
56:33 5/10/22
Growing an eCommerce Brand Through Global Challenges With Nathan Resnick of Sourcify
Nathan Resnick is the President and Co-founder of Sourcify, the fastest-growing sourcing platform that helps hundreds of companies manufacture products around the world. He’s also the Owner of Bubble Hotels, is an angel investor and startup advisor, and is a Writer for Entrepreneur Media and HuffPost. Nathan prides himself on his ability to learn and move fast. By the age of 27, he had three seven-figure startups under his belt. He believes that anyone can be an A player with the right tools. In this episode… From the pandemic to supply chain issues to global tensions, ecommerce brands have faced severe challenges over the past few years. So what can you do to grow your brand during these difficult times? According to Nathan Resnick, shipping delays, costs, and supply chain issues will likely decrease in the future. However, many successful brands have already learned where they need to focus their efforts: on the data and the big picture. This is true for both established ecommerce brands and companies in their early stages. To work through challenges, you need to become more data-driven, plan further ahead, and keep the big picture top of mind. In this episode of the eCommerce Profits Podcast, Joshua Chin is joined by Nathan Resnick, President and Co-founder of Sourcify, to talk about his strategies to grow and scale a brand. Nathan shares stories from his entrepreneurial journey, his thoughts on the future of global manufacturing, and tips for building a brand or product around a community.
31:15 4/26/22
How To Scale Your Brand Through Direct Response TV Marketing With Rick Cesari of Direct Branding
Rick Cesari is the Chief Marketing Officer at Direct Branding, an omnichannel branding and marketing company that uses compelling videos to build brands and generate more sales. Before Direct Branding, he was the Founder, President, and CEO of Cesari Media and Cesari Response Television Inc. Rick was the first person to use direct response television marketing to build a national brand (Juiceman® Juice Extractor). By applying similar direct response strategies and video marketing, he has been responsible for helping create and market many iconic brands like Sonicare®, Clarisonic, The George Foreman Grill, OxiClean, Rug Doctor, and GoPro. In this episode… Technology and advertising platforms have changed over the years, but the way we market to people hasn’t changed much. According to marketing expert Rick Cesari, it’s about understanding basic human psychology, marketing principles, and selling through education.  As someone who helped uplift brands like GoPro and Juiceman®, Rick knows the formula to scale through direct response TV marketing. Running TV ads is more of a shotgun blast approach, but it’s no less effective than it was years ago. Direct response TV marketing can amplify other channels by 20% to 50%. Because of TV marketing’s large-scale awareness and ability to hit all potential demographics, it can elevate your brand and help you build lifetime value. In this episode of the eCommerce Profits Podcast, Joshua Chin sits down with Rick Cesari, Chief Marketing Officer of Direct Branding, to discuss everything you’d want to know about direct response TV marketing. Rick shares why TV marketing is still effective today, the cost of running TV ads, and why it’s important to leverage marketing strategies early on. Rick also talks about how he’s helped leading brands grow and scale!
39:46 4/19/22
Marketing Messages That Maximize Conversion and Drive Growth With John Readman of Modo25 and BOSCO™
John Readman is the Founder and CEO of Modo25 and the Founder of BOSCO™. Modo25 is a digital marketing SaaS technology and in-housing marketing agency. BOSCO™ combines your internal marketing data with extensive algorithmic modeling to create personalized reporting dashboards. With over 20 years of experience in the ecommerce industry, John has helped several global brands shape their online presence and overall ecommerce performance. He has worked with the world's leading brands, including ASOS, Pepsi, BMW, Superdry, Honda, HP, Toyota, Vistaprint, and Sigma Sports. In this episode… Are you looking for a way to create a successful digital marketing campaign but do not know where to start? There are so many options that it can be hard to determine what strategies are right for your company. For over two decades, John Readman has helped global ecommerce retailers maximize their media and predict future sales. He knows the significance of learning which marketing channels bring in the most customers. If you track the metrics of every customer acquisition channel, you can optimize your marketing messages over time. You also have to understand your customer acquisition costs to make the right financial decisions on where to focus your marketing message initiatives. Having the right strategies and the right people in your corner will help you improve your conversion rates and drive revenue. John is here to share his knowledge and insights into building and employing strategies that propel profits and scale your business. In this episode of the eCommerce Profits Podcast, Joshua Chin interviews John Readman, Founder and CEO of Modo25 and Founder of BOSCO™, to learn more about digital marketing strategies brands can utilize to achieve growth. John explains how to build a sustainable customer acquisition strategy and offers insights on gauging which marketing messages engage and convert your customers. You'll discover business areas where you can maximize profits and the value of having the right marketing agency.
39:57 4/12/22
How Interactive Quizzes Can Help Grow Your Business With Gen Furukawa of Prehook
Gen Furukawa is the Co-founder of Prehook, a company that helps Shopify merchants create a unique personalized shopping experience for every customer using interactive quizzes to make product recommendations. Gen has been in digital marketing and ecommerce for over 10 years. He founded Retainable and was the VP of Marketing at Jungle Scout. He also hosts the Cart Overflow podcast, which discusses what ecommerce revenue growth means for the best brands, agencies, and tech platforms. In this episode… How can you supercharge your marketing efforts in a way that's fun and engaging for your customers? Is there an effective method to acquire new customers with lower acquisition costs? Gen Furukawa knows that consumers want an experience, not a sales pitch, and he knows how to get it done. There’s an innovative way to capture the needs of your target audience so you can make your marketing campaigns more targeted while creating a captivating shopping experience for the buyer. Through the use of quizzes, you can gather zero party data to increase customer satisfaction and boost sales. Using this method gives you an advantage over your competitors by creating personalized recommendations and generating more leads, giving your conversion rate a significant boost. In this episode of the eCommerce Profits Podcast, Joshua Chin interviews Gen Furukawa, Co-founder of Prehook, on creating compelling buyer experiences that also drive revenue. They talk about dynamic personalization strategies and how to use that information to enhance the user experience and build trust. Gen explains how his recommendations lower new customer acquisition costs and increase your customers' lifetime value, and how his methods create a better customer experience that drives sales.
29:12 4/5/22
The Secrets of Successful Beauty Brands With Anthony Standifer of mSEED group
Anthony Standifer is the Co-founder and Chief Marketing Officer of mSEED group, a contract manufacturer and marketing agency that specializes in expediting the growth of small businesses and entrepreneurs in the beauty and personal care space. He and his partners built a seven-figure company, launching and supporting growth for over 150 brands in its five years of existence. Anthony’s work includes formulating beauty products, contract manufacturing, and assisting in the overall brand development of new and existing startups, large companies, and small cosmetic brands. Anthony is also the host of the Driving the Business: Beauty Brands & Entrepreneurship podcast. In this episode… If you have a great beauty product, but your marketing feels like you've been shooting blanks, you probably are — and you're not in good company. Many beauty brands like yours face an all-too-common problem: marketing their products to a broad audience. As a result, their marketing does not speak to their ideal customers' needs and why they buy products. According to today's guest, Anthony Standifer, the solution is niching to the point where you speak the language of your ideal audience and build a tribe. Unfortunately, many entrepreneurs still struggle with the idea of niching because they think it will limit their growth options. However, that's one of the secrets of successful brands. Want to learn more? In this episode of the eCommerce Profits Podcast, Joshua Chin talks with Co-founder and Chief Marketing Officer of the mSEED group, Anthony Standifer. They discuss beauty brands' mistakes, why successful brands are doing better, traits of successful entrepreneurs, and lots more.
45:48 3/29/22