Show cover of Reel Talk: The Customer Insights Show

Reel Talk: The Customer Insights Show

This is Reel Talk: The Customer Insights Show with Christoph Trappe. Christoph and his guests share valuable information to help you understand your customers better, discuss customer insights, and discuss how to use data to make better customer-centric decisions. We publish weekly podcast episodes here and also livestream at youtube.com/c/Voxpopme The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here: https://bit.ly/36aqmZg Thanks for listening.

Tracks

124: Why a Connected Insights Team Can Propel Your Business to Success - a chat with Ryan Jenkins
Teammates can become isolated nowadays, and that's a problem for companies that try to drive results with their customer insights. Author Ryan Jenkins joins us on this live recording of "Reel Talk: The Customer Insights Show" to discuss how leaders can ensure insights teams stay connected and drive the best possible results together. Join us and grab a copy of Ryan's book "Connectable" here: https://lnkd.in/gfDxBMAt Read next: From the start: The Essential Guide to Building a Market Research Team https://site.voxpopme.com/building-a-market-research-team/ Unlocking Consumer Insight Trends: Analysis and Making Sense of It https://site.voxpopme.com/consumer-insight-trends/ Revolutionize Your Brand for More Customer Centricity with Centralized Data https://site.voxpopme.com/centralized-data/
27:57 5/8/23
123: Get Ahead of the Competition with a Customer-Led Strategy: Here's How! A chat with Georgiana Laudi
Georgiana Laudi returns to the show to discuss her new book “Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue.” Let’s find out what is a customer-led strategy and how you implement it.Grab a copy of the book here: https://amzn.to/3NElC4w Related content: What goes into implementing product-led growth strategies? https://site.voxpopme.com/product-led-growth/ How to use the Jobs to be Done framework https://site.voxpopme.com/jobs-to-be-done/ How to develop continuous discovery habits https://site.voxpopme.com/how-to-develop-continuous-discovery-habits/
33:58 5/5/23
122: Goodbye Inefficiencies: Shortening the process with consumer insights - a chat with Karen Kraft of Johnsonville
Creating what consumers actually want and doing so in a timely manner is more important than ever. But how do we say goodbye to inefficiencies and shorten the product development cycle with the help of consumer insights? To dive into that topic, I'm joined by Karen Kraft, associate director of consumer insights and analytics at Johnsonville.Join us for this episode of our market research podcast "Reel Talk: The Customer Insights Show." Connect with Karen here: https://www.linkedin.com/in/karen-kraft-5b038610/ Other content mentioned: What’s new product innovation and how does it happen? How to run advertising testing for better campaigns The importance of genuine relationships to understand customers
29:21 5/1/23
121: The Power of Empathy: Why Researchers Must Embrace it! A chat with Reggie Murphy of Zendesk
We discussed the empathy gap before on “Reel Talk.” And it’s good to know that empathy can be in short supply, but how do we close the gap and become an empathetic researcher?To discuss that topic, we are joined by Reggie Murphy, senior director, UX research at Zendesk, who has been an empathetic researcher for two decades. Human Connection: Why Customer Empathy Matters
33:53 4/28/23
120: Realizing the Importance of Customer-Centricity to the Bottom Line - a chat with Diane Haluszka of PVH
Being customer-centric can be easier said than done, but it’s possible when companies stick with it as a strategy and mindset. Diane Haluszka of PVH has been at the forefront of customer-centricity and has kept the customer journey top of mind in her work. Let’s talk about that on this live episode of the market research podcast "Reel Talk: The Customer Insights Show." Connect with Diane: https://www.linkedin.com/in/dianehaluszka/ Read next: Creating Loyalty with a Customer-Centric Mindset
33:03 4/24/23
119: How Consumer Insights Drives Strategy at MANSCAPED - a chat with Monica Aguilo
Consumer insights are most powerful when they are used to drive decisions and strategy for a brand, which is exactly what MANSCAPED is doing to understand its customer.How the company trims those insights to make decisions is something we’ll get the down low on from Monica Aguilo, who leads consumer insights, strategy, and social impact at MANSCAPED. How Voxpopme power users get the most out of this qualitative research software Create Products Customers Crave: Design Thinking 101 What business growth strategies are best for my business?
28:04 4/20/23
118: Building a market research team to drive customer loyalty - a chat with Greg Ambrose
Who doesn’t want customer loyalty? Of course, we all want customers to love our products, stay with us, and be positive brand promoters. This episode discusses how the right market research strategies and teams can help drive loyalty. Jenn Mancusi is joined by Greg Ambrose, a Toronto-based strategy, loyalty, and research professional, to discuss the topic.Join us. Connect with Greg here: https://www.linkedin.com/in/gregambrosecpx/ More relevant content you don't want to miss: Make the right business decisions with actionable insights Presenting data in research in a way that makes sense Why your mom is not going to give you actionable insights
33:08 4/5/23
117: Know your customers: Creating a product roadmap through insights - a chat with Steven Snell
All products must evolve, and brands can stay ahead of the curve by creating useful product roadmaps based on customer insights. But what are the best practices for doing that, and how can companies use insights to make the right decisions? To discuss the topic, Jennifer Mancusi is joined by Steven Snell, Principal Survey Methodologist at Goldman Sach.Join us and connect with Steven here: https://www.linkedin.com/in/steven-snell/ More market research content: Master the Art of Proper Data Quality in Research Guaranteed Customer Connection: 17 ways to understand your customer Explore customer understanding through online research communities
33:49 3/30/23
116: Let’s fix this: The Solution to the Data Quality Problem - a chat with Vignesh Krishnan of Research Defender
Data quality issues distract us from truly understanding what matters - our customers. So the data quality problem is worth fixing. To discuss that topic, Jennifer Mancusi (Vogel) is joined by Vignesh Krishnan, CEO of Research Defender.Join us and check out Research Defender here: https://lnkd.in/gxBeTFji "Reel Talk" is presented by Voxpopme, the leader in conversational insights. Learn more here: http://voxpopme.com Don't miss these episodes: Do you follow these steps to ensure data quality in research? Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX Finding the right participants for your quant and qual studies
35:09 3/21/23
115: Gain a Competitive Edge with Advanced Research Methods - a chat with Laura Eddy of Realtor.com
The research industry certainly has evolved and continues to evolve. So does consumer behavior, and one way to stay connected to the consumer is to use advanced research methods. To discuss this topic, Jennifer Mancusi is joined by Laura Eddy, VP of Research and Insights at Realtor.com, who has led teams to implement advanced research methods. Join us and for more insights content and to learn about conversational insights visit http://voxpopme.com
38:14 3/19/23
114: Unlocking Greater Sales Powered by Customer Insights - a chat with Brett Townsend of Quester
Insights are most powerful when they help us bring value to our customers, which also shows up in sales and renewed sales. Quester’s SVP of Strategy, Brett Townsend, joins Jennifer Mancusi (Vogel) on this episode to discuss the topic. Join us for this episode of the market research podcast "Reel Talk: The Customer Insights Show." "Reel Talk" is presented to you by Voxpopme, the leader in conversational insights. Learn more about using video surveys in your market research here: http://site.voxpopme.com. Connect with Brett: https://www.linkedin.com/in/brettrtownsend/ Episodes to listen to next: Making insights simple when revenue streams and customer groups are complex Solving complex business problems with customer insights
48:53 3/15/23
113: Why Transformative Brands are the Future of Customer Connection
Let's talk about the impact transformative brands have and how companies go about creating them. To discuss that topic, Jennifer Mancusi welcomes back to “Reel Talk” Emmanuel Probst, Senior Vice President - Brand Health Tracking, at Ipsos, and author of “Assemblage: The Art and Science of Brand Transformation.” Join us and grab a copy of Emmanuel's book here: https://lnkd.in/ghC2J8AX Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
40:02 3/10/23
112: Unlock Your Path to Transformative Success with a Culture of Clarity
To truly drive transformation through your company, it’s essential to have the right culture, including being clear about what needs to be done, what customers value, and where the company can stand out from the competition. To discuss that topic, Jenn Mancusi is joined by Dennis Devlin and Jeff Jones, authors of “Three Wise Monkeys.” Join us and grab a copy of the book here: https://www.amazon.com/Three-Wise-Monkeys-Culture-transformative-ebook/dp/B0B6QDGMVR/ref=sr_1_4?crid=1J82HZI6K7QYC&keywords=three+wise+monkeys+book&qid=1677864088&sprefix=three+wise+monkeys+book%2Caps%2C131&sr=8-4 Don't miss these episodes: How to always stay curious What role does foresight play in the future of market research? Top skills for researchers: How to keep learning
34:22 3/3/23
111: Achieving Perspective on the Human Experience Through Holistic Insights
At the end of the day, customers, consumers, users, and whatever else you call them, are humans! So does understanding the entire HUMAN experience help companies to be better partners to consumers? And how do we conduct this human-centric approach of holistic insights? To discuss the topic, Jennifer Mancusi is joined by Nikki Lavoie, an ESOMAR council member, and global insights leader. Connect with Nikki here: https://www.linkedin.com/in/nikkilavoie/ Don't miss these episodes: How to humanize business How humanizing the customer helps us understand them better How market research technology helps in customer-centricity
48:11 2/28/23
110: Is your research team a strategic partner in the business? A chat with Jill Burnett
The topics of proactive research and insights teams being strategic partners to the rest of the company are important. But how can insights teams be strategic partners? Let’s find out. Global insights leader Jill Burnett joins us on this episode of "Reel Talk: The Customer Insights Show." Connect with Jill here: https://www.linkedin.com/in/jill-burnett-65346214/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
38:53 1/30/23
109: TLDR: In case you missed what the experts told us about customer insights
After Year 2 of “Reel Talk: The Customer Insights Show”, we analyzed all episodes of 2022 to see what the topics were that are top of mind for insights leaders. We ran all content through the Voxpopme software to get a quick analysis of what themes were constant and what our expert guests said about them. We’ll share the results on this livestream with Jennifer Mancusi (Vogel) and Andy Barraclough. Join us and feel free to check out Voxpopme.com for your own analysis. Listen to our most popular podcast episodes: How humanizing the customer helps us understand them better How DISH Network uses video surveys to make customer-centric decisions The future of market research will be here before we know it
67:54 1/26/23
108: Are you measuring audience engagement correctly? A chat with Pedro Almeida
How do we measure audience engagement in media correctly and most accurately? To discuss the topic, Jennifer Mancusi is joined by Pedro Almeida, Founder and CEO at MindProber. We discuss: What actually is audience engagement? Why does audience engagement matter in media? What are some examples of audience engagement? And more... Join us. Learn more about Pedro's company here: https://lnkd.in/gemT2WnE Related episodes to listen to: How to do audience research on social media and the web - feat. Rand Fishkin  Exploring the evolution of digital insights Creating a good customer experience - a chat with Lonnie Mayne "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
36:23 1/19/23
107: Why aren’t people buying my product? - a chat with Sherwette Mansour
At times, we might wonder: Why aren’t consumers buying this product? As far as we know, it’s a great product, and people sounded excited about it. To discuss that topic and hear some tips on understanding consumer behavior, Jennifer Vogel is joined by Sherwette Mansour, author of “Why no one is buying your product” and senior manager of customer experience and business design at EY. Join us for this live episode of the market research podcast "Reel Talk: The Customer Insights Show." Grab a copy of Sherwette's book here: https://lnkd.in/g2gzcmdE Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
31:16 1/13/23
106: Interviewing an AI human: Does AI in research have a place?
In this interview, Jennifer Vogel will interview an AI-created human to give us the details on AI in research. I asked my questions in the Open AI platform, and the AI gave us answers which Synthesia used to created this human-like expert that I'm interviewing on this episode. Join me. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
24:59 1/5/23
105: How can we fill 2023 with joy for more people?
Who doesn’t need more joy in their lives? To wrap up the year, Host Jennifer Vogel talks with Debby Schlesinger-Hellman, who is behind The Art and Science of Joy. She'll tell us about her new project and how it will help us have a year that is filled with joy. Visit The Art and Science of Joy here: https://theartandscienceofjoy.com/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
31:28 12/20/22
104: How to moderate a virtual focus group - a chat with Jamin Brazil
A couple of months ago, we shared on an episode that Voxpopme has acquired HubUX, and with that acquisition, it’s now easier than ever to run virtual focus groups. But what goes into moderating a virtual focus group, and what should be considered to make it a success?  To discuss that topic, Jamin Brazil, founder of HubUX and now managing director at Voxpopme, returns to this market research podcast.  We discuss:  When should companies use virtual focus groups?  What are moderating best practices?  What goes into successful preparation?  And more. Join us. Watch the "BRIght Ideas" episode on discussion guides that Jenn referenced on the episode here: https://www.youtube.com/watch?v=wjX7J0GLcv4 Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
40:26 12/16/22
103: The role of insights in new product innovation - a chat with Marnie Steffe of Elida Beauty
Innovation can make or break a company's future, but what’s the role of insights teams in helping innovative products be successful? To discuss the topic, Host Jennifer Vogel is joined by Marnie Steffe, Insights and Innovation Director at Elida Beauty and a valued member of the Voxpopme Advisory Board. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
47:22 12/2/22
102: How to keep your research creative
One way to keep research interesting is by being creative when we roll it out. But how do we do that in practice, and are there - dare we say - creative ways to be more creative? To discuss the topic, Jennifer Vogel is joined by Daniel Berkal, SVP Research at The Palmerston Group. Join us for this live episode of the "Reel Talk: The Customer Insights Show" podcast. Learn more about Daniel's company here: https://lnkd.in/gxhG4vJG Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
29:09 11/28/22
101: Are you using research communities correctly? - a chat with Diane Hessan
Research communities can have advantages for brands trying to understand their customers better. To discuss that topic, Jennifer Vogel is joined by Diane Hessan, an award-winning entrepreneur, innovator, and founder of Communispace, now C Space, which was the first company to create online communities for market research way back in the year 2000. Join us to learn more about research communities.
50:17 11/10/22
100: Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX
Voxpopme, the world’s leading video feedback and analytics company, has entered into a definitive agreement to acquire HubUX. Recognizing customer and market demand, Voxpopme and HubUX began partnering to offer the next generation of end-to-end qualitative solutions.  Hearing the customer feedback and the value of these two platforms combined, it was clear this acquisition would help bring a completely new and necessary approach to qualitative to the market. The two platforms bring together both live and unmoderated qualitative insights, offering the first all-in-one qualitative offering designed to merge empathy with agility in a way never before possible. Customers can now: Have live conversations with consumers anywhere Launch unmoderated video surveys with consumers anywhere and on their time Rely on robust automated analytics Easily share highlights of findings Build custom micro-communities, or tap into our high-quality communities for rich response And more… This episode shares even more. Join us and listen in. Read the news release on the acquisition and try Voxpopme solutions now at this link: https://site.voxpopme.com/news/industry-leading-qualitative-tech-platform-voxpopme-acquires-research-ops-platform-hubux/
23:25 10/26/22
99: Do you follow these steps to ensure data quality in research? A chat with Lisa Wilding-Brown of InnovateMR
Lisa Wilding-Brown, CEO at InnovateMR and an ESOMAR Council Member, joins Jenn Mancusi on this episode to discuss the topic of data quality.  Join us. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
40:55 10/24/22
98: What to do with incomplete surveys? A chat with Karine Pepin
Sometimes people don’t finish surveys for one reason or another, but what can and should we do when that happens? Jennifer Mancusi is joined by Karine Pepin, Head of Quant at 2CV, to discuss the topic. Join us for this live podcast episode to get the answers to: What incompletions are the most common? Why do they happen? Are there strategies to minimize incompletions? And more... Read more about the topic here: http://site.voxpopme.com/what-to-do-with-incomplete-survey-responses "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
40:04 10/16/22
97: How to run a product-led growth strategy - with Wes Bush
Wes Bush, CEO at ProductLed and author of “Product-led growth: How to build a product that sells itself,” joins Jennifer Vogel on this episode to discuss what goes into a product-led growth strategy. Join us and check out his book here: https://lnkd.in/g-kXPM_H Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
39:23 10/11/22
96: How to develop continuous discovery habits - with Teresa Torres
Creating what customers want is certainly something all of us are after, but how do we create the habits to continuously understand what works, what doesn’t, and what if we are wrong? Host Jennifer Vogel discusses the topic with Teresa Torres, author of the No. 1 best-seller “Continuous Discovery Habits" on this live podcast episode of the "Reel Talk: The Customer Insights Show." Join us and grab a copy of Teresa's book here: https://lnkd.in/eYFkM2Wq Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
36:01 10/6/22
95: How to recession-proof your business - a chat with Will Wu of West Monroe
We are seeing the headlines of a recession, mass layoffs, and changing customer trends, but how can companies weather a recession and move forward successfully?  In this episode, host Jennifer Vogel is joined by Will Wu, managing partner - high-tech and software - at West Monroe - the national digital services firm, to discuss the topic.  Join us. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
30:13 9/30/22