Show cover of This Old Marketing

This Old Marketing

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

Tracks

Content Marketing Trends, Pet Peeves and the Best Business Books of All Time [Special Episode] (299) 62:51 11/23/2021
NFTs for Marketing: Stunts vs. Utility (298) 66:33 11/19/2021
The Token Subscription Model (297) 59:25 11/12/2021
Is Facebook's Move to Meta Good or Evil? (296) 65:25 11/05/2021
The Platform Wars Heat Up (295) 64:11 10/29/2021
Donald Trump Launches TRUTH Social (294) 67:34 10/22/2021
The Creator Economy Is Not Failing (293) 70:54 10/15/2021
Facebook Conspiracy Theories (292) 66:29 10/08/2021
9 Content Marketing and Creator Economy Strategies (291 - Special Episode) 48:44 10/01/2021
Grading McKinsey's New Content Marketing Effort (290) 70:56 09/24/2021
Intuit's Audience Land Grab (289) 69:55 09/17/2021
Content Creation Is Easier Today, Not More Difficult (288) 64:45 09/10/2021
Web3, DAOs and the Integration of Marketing/Finance (287) 68:00 09/03/2021
It's Not Just the Platforms (286) 67:03 08/27/2021
Be Like Red Ventures (285) 66:42 08/23/2021
Salesforce Launches Netflix for Business (284) 67:32 08/13/2021
The Race to First-Party Data (283) 67:32 08/06/2021
The Creator Economy and Content Entrepreneurs (282) 62:33 07/30/2021
Clubhouse Rises from the Dead (281) 66:22 07/23/2021
NFTs for Marketing. Boom or Bust? (280) 68:58 07/16/2021
All Bets on TikTok to Drive Creator Economy (279) 70:20 07/09/2021
The NCAA Just Created 500,000 Content Businesses (278) 67:34 07/02/2021
American Express/Meredith Give Departures the Boot (277) 69:58 06/25/2021
American Airlines Lost Its Way (276) 66:31 06/18/2021
Will Apple Kill Email Newsletters? (275) 66:25 06/11/2021
From Rented Land to Rented Land (274) 63:33 06/04/2021
Twitter Is Ready to Ring the Creator Economy Bell (273) 67:13 05/28/2021
Amazon Does What AT&T Can't with Content (272) 68:27 05/21/2021
Hubspot's Quest to Be King of All Media (271) 65:03 05/14/2021
Gary Vee & Silent Bob First through the Wall with NFTs (270) 67:47 05/07/2021