Struggling with your entertainment business? The Branding for Entertainers podcast is your solution. Get practical advice from Billy Diamond and top experts to polish your brand identity. Stand out, grow your business, and enjoy the journey!
Send a textWelcome to Season 4!In this insightful episode of The Branding for Entertainers Podcast, the focus is on Billy Diamond's powerful "One, Five, Ten rule," a comprehensive guide designed to help entertainers stand out, book lucrative gigs, and earn what they're worth.The episode delves into three key components of this rule:Visual Branding (The One): Learn how to create a memorable and cohesive visual identity that captures your essence as an entertainer. This includes your stage presence, attire, logos, colors, and fonts, all working together to create a recognizable and unforgettable look.Verbal Branding (The Five): Discover the five crucial messages you need to craft to communicate your unique value proposition, brand story, performance style, target audience, and achievements. These short, punchy statements will help you sound the part and make a lasting impression.Virtual Branding (The Ten): Understand the importance of establishing a strong online presence across at least 10 digital touchpoints, including your website, social media profiles, email list, online press kit, and more. This digital ecosystem helps you connect with fans, generate passive income through merchandise, online lessons, and virtual ticketed shows, and build a career that lasts.The episode is packed with practical tips on managing your brand, staying authentic, and navigating the ever-changing digital landscape. It also addresses common challenges such as time commitment, balancing artistic integrity with commercial viability, and the importance of self-care and a supportive community.Whether you're a musician, comedian, magician, or any other type of entertainer, this episode offers a blueprint for success and provides valuable advice on how to transform your career into a memorable and sustainable brand. Don’t miss out on this essential guide to building a lasting career in the entertainment industry.
10/28/24 • 26:41
Send a textIN THIS EPISODECalling all entertainers! Struggling to build a recognizable brand? This episode of Branding for Entertainers Podcast is your guide to crafting a consistent brand identity. Learn the importance of branding guidelines and how to create your own step-by-step. Plus, discover if a logo is essential for success (spoiler alert: it's not always!).Here's what you'll get:Why branding guidelines are crucial for entertainersHow to develop your own brand guidelines (including a FREE font tip!)Should you invest in a logo? Learn the surprising truth!How to create a brand that resonates with your audienceListen now and take your entertainment career to the next level!Notes:Referenced website "quiz" link: https://brandingentertainers.com/yourbrandvoice
1/31/24 • 23:07
Send a textIN THIS EPISODERemember that iconic brand that practically invented Christmas as we know it? Yeah, we're revisiting that fascinating story and the science of color in branding on this rebroadcast episode of The Branding For Entertainers Podcast!Join Billy as he dives deep into the psychology of color and how it shapes brand identity. He'll dissect that legendary brand's color choices and reveal the secrets behind their enduring success. Plus, you'll walk away with actionable tips on choosing colors that resonate with you as a performer and help you stand out from the crowd.So grab your favorite beverage, settle in, and get ready for a vibrant rebroadcast that's sure to leave you feeling inspired and informed!P.S. Don't forget to share your color branding insights and any questions you have.
12/22/23 • 22:04
Send a textDitch the pitch and rock your live performances without the cheese. This episode explores the art of balancing engagement and promotion in your live performances. I'll walk the tightrope with you, sharing strategies and insights to keep your audience enthralled without feeling like pawns in a self-promotional game. Tune in to learn:Finding the Sweet Spot: Strike the perfect balance between sharing your brand and connecting with your audience on a human level.Authenticity is King: Ditch the script and embrace your true self – your genuine passion will shine through.Storytelling, Not Selling: Weave captivating narratives that resonate, instead of bombarding your audience with promos.Tips & Tricks for Stage Success: Discover actionable advice to leave your audience wanting more, not running for the exit.Ready to ditch the cheesy tactics and deliver live performance branding that is both powerful and genuine? Join me!
12/16/23 • 21:46
Send a textJoin us in this lively discussion on the timeless debate of business cards in the digital era. Are traditional cards still relevant? We delve into the power of tangible connections, exploring how a well-crafted business card can make a lasting impression. Discover why, in the midst of technological advancements, the humble business card remains a potent tool for networking and forging meaningful professional relationships. Tune in to unravel The Business Card Debate!To take advantage of the Business Card Package go to: https://brandingentertainers.com/bc
11/10/23 • 19:13
Send a textArtificial intelligence (AI) is rapidly transforming the entertainment industry, and branding is no exception. In this podcast, we explore how you can use AI to create new and innovative ways to connect with your fans and build your brand.
10/31/23 • 24:47
Send a textJeff was a troubled teen who turned his trials into triumphs. Today he’s a full-time bullying prevention specialist. As a leading communicator on conflict resolution, Jeff is the author of Golden Rule Ambassadors, SQUABBLES®, and Bigfoot Gets Bullied (a #1 Amazon bestseller). Over 1 million people have been impacted by Jeff’s peace-making strategies, earning him two international awards and the title of "Peace Ambassador", recognized by the United Nations. Jeff’s brand stands out because he rarely ever mentions that he is a professional magician when selling his services.
9/1/23 • 45:50
Send a textOne of the greatest challenges that both amateur and even professional entertainers face is how to run their show music easily and effectively, without missing a cue. In this episode, we dive into the tech side of the industry. Even your sound is part of the live audience brand experience. The more you portray yourself as a pro the more value you offer to your buyer and your audience.
3/20/23 • 54:31
Send a textIn this episode, Billy talks with you about how to determine the size of your brand on a prop or backdrop based on venue size. He also provides you the answer for estimated guest size for corporate events of between 480 to nearly 1,000 people, and a maximum capacity of just over nine thousand people for larger venues.
2/15/23 • 06:52
Send a textIn this episode, Billy takes time on Christmas Eve to talk about brand perception. He discusses how you can get your messaging clear as an entertainment brand and also how sending the wrong message will confuse your buyer._____________________________________________________________________________________________Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95. >>>>>>>> brandingentertainers.com/brandbetter
12/25/22 • 17:59
Send a textIn this episode, we highlight the importance of the verbal side of your brand and why it is so important. Cris Johnson chats with us about strong copywriting and how to get it right for your website and email marketing campaigns.Cris Jonnson is not only a seasoned magician but he’s also a certified SEO Specialist who helps entertainers live their dreams. As the creator and host of The Professional Magician podcast, he brings decades of experience and expertise to magicians all over the world.Connect with Cris:theprofessionalmagicianclubpro.com - The Professional Magician Club helps magicians book more shows at higher fees through more effective marketing.___________________________________________________________________________________________Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95. >>>>>>>> brandingentertainers.com/brandbetter
12/1/22 • 55:20
Send a textMillions of people the world over have marveled at the comedic magical antics and inviting personality of Leslie McKinney. He began working at Opryland and on The Nashville Network (TNN). Leslie’s first Vegas show was Wizards’ Secrets Magic Show at The MGM Grand Hotel where he did an 18-month contract. Since then his shows have been seen throughout Las Vegas at The Riviera, Fitzgerald’s, The Plaza Hotel, Sun Coast, Sam’s Town, and Planet Hollywood. Leslie recently starred in his own show Presto at The Downtown Grand Las Vegas. He has also performed for cruise lines such as American Family Cruises, Costa, Holland America, Norwegian, Star/Dream Cruises, and Grand Bahamas Cruise. McKinney’s talents have been seen on TLC, Children Talk Television Show, The Late Show with David Letterman, and he was a consultant for Teller’s production Play Dead. In addition to this Leslie McKinney was the first American entertainer to perform in Weifang, Shandong province in The People’s Republic of China. Leslie McKinney is known for his charming southern style and his ability to make his audience feel at home.www.lesliemckinneymagic.com
11/4/22 • 52:17
Send a textIN THIS EPISODEThis is the kickoff of season two of The Branding For Entertainers Podcast. Let’s talk about our heroes. We all have them and sometimes it’s hard to avoid emulating them. We’ll take a look at how to become the hero of your own brand. We’ll cover visual, verbal, and virtual branding and how to position yourself so that your fans begin to look at you as a hero.Find out the voice of your brand so that you can attract your ideal audience. Take our easy free online quiz and you’ll also get our free 10-page report that shares how to best market and brand yourself based on your personality. Go here >>> brandingentertainers.com/yourbrandvoice
10/1/22 • 36:26
Send a textThe BFE Podcast has been MIA (missing in action) for a few months but we're not gone! Get ready for a brand new listening experience as we move toward seasonal-themed episodes.Listen to this episode so that we can get you up to speed with what's next.
8/16/22 • 06:37
Send a textIN THIS EPISODEWe return with guest Mark Gindick (physical comedian, clown, and actor) where he reminds us that we are in the service business and also that the person that we bring on stage is always the star. That came about because of a story that he tells in this episode. We all probably have one of those stories where we have done a show and we have gotten somebody on stage and instantly we realized that this could be a real nightmare. Well, such is the case with this story that Mark shares. It's a funny story but it also carries a great message.We also check in with ventriloquist Landon Harvey in a new segment of the podcast that we call “Virtual Viewpoint with Landon”. Landon has over a million followers on Tik-Tok and has a huge presence on social media as an entertainer. He guides us with some great tips on how to share valuable content with your audience on different platforms, and without having to spend hours doing it.RESOURCES WORTH CHECKING Mark’s website: markgindick.com, Follow Mark on Instagram, Learn about Mark’s character - Wing-Man, Watch a quick funny video clip with Mark on YouTube, Mark’s YouTube Channel Comedy Bodega NyC. Other Podcast Mentions: The Big Apple Circus, Watch Mark in “CIRCUS”, a six-part PBS series that takes you on an unforgettable trip with the legendary Big Apple Circus, Cirque Du Soleil, An old TV interview (Real People) with the defunct Ringling Bros. Clown College.
2/26/22 • 26:54
Send a textIN THIS EPISODEOftentimes our verbal (brand) messaging is just an afterthought. How we communicate that part of our brand is important for our buyer, our audiences, and our fans. Guest Mark Gindick is an actor, physical comedian, and clown. He talks about how he developed as a performer and how he communicates his brand. RESOURCES WORTH CHECKING:Mark's website: markgindick.com, Follow Mark on Instagram, Learn about Mark’s character - Wing-Man, Watch a quick funny video clip with Mark on YouTube, Mark’s YouTube Channel Comedy Bodega NyC. Other Podcast Mentions: The Big Apple Circus, Watch Mark in “CIRCUS”, a six-part PBS series that takes you on an unforgettable trip with the legendary Big Apple Circus, Cirque Du Soleil, An old TV interview (Real People) with the defunct Ringling Bros. Clown College.
2/12/22 • 32:53
Send a textIN THIS EPISODEWe take a peek into the why and how of virtual branding (your online presence) with special guest Landon Harvey. As a ventriloquist, Landon has over 1 million followers on TikTok and thousands on other social media platforms. RESOURCES WORTH CHECKINGLandon on TikTok, Landon on YouTube, Landon on Instagram, Landon on Facebook, Landon on Twitter, LandonVenting.com, LandonHarvey.com. Other podcast mentions: tiktok.com/@joegandelman
2/6/22 • 27:19
Send a textPhotos are a big part of your visual branding image. How & when to use them is even more important to understand. Billy Diamond talks about why you might not want to use a photo of yourself on your stage banners or backdrops.
1/28/22 • 16:10
Send a textBranding doesn’t have to feel overwhelming. You can do little bite-size things that will put you on the right course. In this episode, Billy walks you through some more powerful branding and marketing tips that you can use right away to strengthen your brand. Here are some highlights...Mixing Up Your Social MediaGetting Personal on Social MediaSmall Acts of KindnessCross-Branding with Your LogoBless and You Will Be BlessedDoing the Opposite of OthersManners & Public PerceptionOnline Scheduling Done RightPhoto Ops Give You AnalyticsADDITIONAL SHOW NOTES:Get the FREE 18-page companion PDF Download for episodes 22 & 23 by going to the following link. All we ask is for your email address and name. https://brandingentertainers.com/TIPSAs a reminder, our Black Friday Deals Days will be going on for 12 days from 11-22 to 12-03-2021. With it, you can get 30% OFF Sitewide for products and services. Just use coupon code BIG30 at checkout.
11/22/21 • 32:23
Send a textDo you know and understand the 4 ingredients that go into making your brand stand out? In this episode, Billy walks you through the key ingredients and then also gives you three additional tips that others in your field probably are not taking the time to do. These tips will make you stand out and get you remembered (and booked) for a long time to come. Part 1 in a series.
11/7/21 • 31:53
Send a textHarry Houdini was an entertainer who created major publicity and even his name has become legendary --- even 95 years after his death. He was a master at planting brand perception in the minds of his audience. In this episode, we talk with magician and magic historian Carnegie (a.k.a. The Magic Detective) about Houdini’s successful publicity. We also talk about some techniques Houdini used with great success and how you can take some tips from Houdini's playbook.Carnegie's marketing book on Houdini's publicity is coming out in 2022. Through it, you'll learn the secret techniques used by The Great HOUDINI to become a superstar and how you can use those same techniques to move ahead in your life. You can get a sneak peek FREE excerpt from Chapter 3 of Houdini Marketing! by going to HoudiniMarketingBook.com.Other great content by Carnegie can be found on the following links ...The #1 Magic History Blog on the internet: TheMagicDetective.comCarnegie's podcast, The Magic Detective Podcast can be found anywhere you listen to podcasts or stream it at MagicDetectivePodcast.comThe Dead Conjurers features the graves of famous magicians and a few other celebrities.Carnegie's website: CarnegieMagic.comBe sure to also visit our website BrandingEntertainers.com for some other free resources or to learn more about our products that help entertainers brand their show in a fun way.
11/1/21 • 30:51
Send a textFollow the journey of a middle school teacher as she strived to become a national comedy club headliner.Check out Sharon's website at sharonlaceycomedy.comSharon has visited Uganda, Africa four times. She performs comedy for Ugandan audiences and delivers food and supplies to two schools and many elderly people. HELP support her efforts... just $5 bucks at a time by purchasing a bracelet. The Uganda ProjectSharon on YouTubeFollow Sharon over on Facebook at facebook.com/sharonlaceycomedian
9/1/21 • 37:53
Send a textKen Dyne, a UK entertainer speaks about pricing, cash flow issues, getting paid, and how to get your money upfront, before you even get to your gig.Show Notes:Ken's top 10 book list - must-reads for entertainers. Download the list at: MentalUnderground.com/books
6/22/21 • 33:16
Send a textHoward Baltus created one of the first magic shops on the internet. After years of having his successful shop, he packed up and moved from the USA to Mexico, where he lives today. He talks about culture, rebranding, and moving beyond your fear to take your next step.
5/28/21 • 49:41
Send a textWhether performing on the high seas, or on TV shows like Penn & Teller: Fool Us, Fred & Bobbie Becker are a magical duo that knows how to live and convey their brand. In this episode, Fred speaks about what he and Bobbi have done during the pandemic and how they have pivoted to stay engaged with their audience and clients. He also lets you in on some secrets of the cruise ship industry that he has gained (50 years combined experience along with Bobbie) in the cruise ship entertainment market. RESOURCES WORTH CHECKING OUTFred & Bobbie’s Vlog files: https://www.youtube.com/user/fredbecker4Preparing for Cruise Ship Entertainment JobsEver thought about being a cruise ship entertainer? Gigs On Ships – Everything you need to know to book your act on cruise shipsFred Becker & Becker Magic WebsiteThe Becker's on FacebookThe Becker's on InstagramAlso, Be Sure To Visit us at BrandingEntertainers.comCHAPTERS:00:00 Intro: The Love Boat & Princess Cruises03:27 Welcome Fred - It was going to be a great year05:36 We planned for the future06:59 A different sort of thought for virtual shows11:43 Did the shift change your branding?13:05 Taking your time to get it right14:41 What’s next16:16 Cruise ship state of the industry18:27 Land versus Sea19:35 How does a person become a cruise ship entertainer27:59 Promo reels30:50 Being the face of the brand on a ship32:10 Markets are segmented & service-geared36:53 Show notes and outro37:27 Bonus: What happened to The Love Boat?
2/28/21 • 38:05
Send a textIN THIS EPISODE:As a young boy, Jason Michaels was diagnosed with Tourette Syndrome. The diagnosis could have stopped him in his tracks but he chose to chase his career in acting and later as a magician. Today he combines his love of performing, sharing his story, and also training people on how to be resilient. You’ll love Jason’s journey to get to the top and his thoughts on branding.LINKS:Jason’s Website - https://www.jasonmichaelsmagic.comResilience Training - https://www.jasonmichaelsmagic.com/resilience-training-alt#DoTheImpossible Podcast with Jason & Stephen - https://www.jasonmichaelsmagic.com/podcast-index#podcastJason’s Book can be purchased on Amazon. You Can Do the Impossible, Too! https://www.amazon.com/You-Can-Impossible-Too-Professional-ebook/dp/B0711SLY79?SubscriptionId=0ENGV10E9K9QDNSJ5C82&tag=&linkCode=xm2&camp=2025&creative=165953&creativeASIN=B0711SLY79Watch Jason on TEDx - https://youtu.be/nSIwU37Kl20Watch Jason perform on Mike Huckabee - https://youtu.be/BA9HhPU3MlgCHAPTERS:00:00 Intro03:25 TedX Excerpt03:46 Is Jason Michaels your real name?05:32 What’s your background in entertainment & how’d you start?09:07 What led you to want to speak more than just being a magician?12:09 Transitioning to more speaking gigs14:29 About Tourette Syndrome and education18:36 Paralyzed by a diagnosis20:04 Ripping of the label and finding the tools to help yourself (and others)22:26 Resilience Training Course23:14 About #DoTheImpossiblePodcast with Jason & Stephen (Bargatze)25:38 Transitioning and the Rebranding of Jason Michaels28:52 Five words to sum up Jason Michaels & using them as a brand30:14 Upcoming Episode info30:56 Wrapping up with Jason Michaels31:45 Resources and Outro
2/13/21 • 32:36
Send a textIn This Episode:To say 2020 was a hard year is an understatement. We take a look back and a look ahead for 2021 with this call-in episode.
1/15/21 • 33:28
Send a textThere’s a science behind colors and branding. The best brands know exactly how to target the audience they’re trying to reach. In this episode, Billy talks about an iconic brand that helped to solidify Christmas as we know it today. You will also receive a lesson on how to implement colors that identify with you as a performer and how to choose them.
1/1/21 • 20:39
Send a textEPISODE: Special guest Tim Mannix talks with Billy Diamond about knowing your market, who you are, and the business of the show.BONUS EPISODE MATERIAL: Get your FREE DOWNLOAD WORKSHEET to Become Your Superpower (click the image to get it now).EPISODE HIGHLIGHTS:- Your Ideal Audience - Treat It Like A Business - Know Your Market - Know Who You Are - Show For A Johnny Cash Party - Riders & Adjusting To Your Workspace - 5 Adjectives That Describe Tim Mannix The Entertainer - If I Was A Car... - Free Download To Discover Your SuperpowerADDITIONAL EPISODE NOTES:Tim's website: TheFresnoMagician.comSee Tim on YouTube: youtube.com/c/TimMannix/playlistsLike Tim on Facebook: facebook.com/TimMannixProdsFollow on Instagram: instagram.com/itstimmannixFollow Tim on Twitter: twitter.com/timmannixLearn more about the Magic Castle in Hollywood: MagicCastle.com
12/18/20 • 30:58
Send a textIn This Episode:The idea of fear and rejection in the entertainment industry can hold you back from moving forward. Special guest Tim Mannix shares his story of defeating failure, along with some great tips and advice.Lecture and being afraidIt’s all about the presentationRehearseQuitting the bizAddictionTherapyRobbed of joy & stealing of dreamsThe Devroe AgencyRegrets, Fear, performing for other performersFear holds you backShow Notes:Tim's website: TheFresnoMagician.comSee Tim on YouTube: youtube.com/c/TimMannix/playlistsLike Tim on Facebook: facebook.com/TimMannixProdsFollow on Instagram: instagram.com/itstimmannixFollow Tim on Twitter: twitter.com/timmannixLearn more about the Magic Castle in Hollywood: MagicCastle.comOther performers mentioned in this podcast episode:Mac King - caesars.com/harrahs-las-vegas/shows/mac-king-comedy-magic-show#.X8fJd81Ki01Mike Caveney - mcmagicwords.com/caveney.htmlTina Lenert - en.wikipedia.org/wiki/Tina_LenertIf you find yourself struggling with life or just need to talk to someone here are some great resources.samhsa.gov/find-help/national-helpline (SAMHSA's National Helpline is a free, confidential, 24/7, 365-day-a-year treatment referral and information service)talkspace.com (Talkspace is a paid subscription service that gives you 24/7 access to reach out whenever you ne
11/29/20 • 30:04
