Listen to the VidAction Podcast (For Growing YouTube Channels, Video Creators, and Video Marketing Tips), where YouTube consultant and coach Dane Golden interviews top voices from around the video marketing industry to find out their secrets to success. We give you the best strategy and tips to get the greatest value out of your video marketing budget, and use video to give the greatest value to your potential customers. Focused on helping marketers, businesses, and brands, we talk about both YouTube organic and YouTube paid media, with an eye on strategy, content programming, and optimization. Guests have included Derral Eves, Matt Gielen, Ann Handley, Trena Little, Jeremy Vest, Sean Cannell, Rob Balasabas, Liron Segev, Mark Robertson, Jessica Stansberry, Brendan Gahan, Tom Martin, David Walsh, Desiree Martinez, Ileane Smith, George B. Thomas, Judi Fox, String Nguyen, Anthony Ambriz, Jake Larsen, Tom Breeze, Gwen Miller, Shelly Saves The Day, Renee Teeley, and other leaders in the field of video marketing.
“Turning your YouTube channel into a lead generation activity can happen by just doing two strategic videos a month. You do not have to post every week. If you are being really strategic in the type of content that you post up there, just two videos a month will do the job.”– Jamar DiggsSUBSCRIBE TODAY!SPECIAL GUEST:– Jamar Diggs, YouTube ConsultantJamarDiggs.com | Jamar’s “YouTube Strategy Sprint” | Jamar’s “Low Lift Club” | Tell Jamar you heard about him on the VidAction podcast with Dane Golden!HOST: The VidAction Podcast is hosted by:– Dane Golden, YouTube ConsultantVidAction.tv | LinkedIn | YouTubeEPISODE WEBSITE
8/6/24 • 46:20
"As a YouTuber, you need to make sure that you're approaching what you're doing like a business. You need to remember that when you're going into content creation, you're going to reach a point in what you're doing where you're going to start asking yourself questions about money and is this worth doing," - Desiree MartinezSUBSCRIBE TODAY!SPECIAL GUEST:- Desiree Martinez | The Funded YouTuber Podcast | The Cast AgencyHOST: The VidAction Podcast is hosted by:- Dane Golden, YouTube ConsultantVidAction.tv | LinkedIn | YouTubeLEARN MORE
7/30/24 • 46:19
If you're trying to up your game with video marketing on YouTube or other platforms, you really have got to understand that social media, YouTube, it's international. It's not just America, not just the UK, not just English, because it's the entire world.So you really want to understand how to do multilingual properties on YouTube, Facebook, etc. We've got an expert here, Brett Snelgrove, who's worked for some amazing companies. Now he's helping you specifically today to tell you about the new YouTube feature that enables you to put in audio tracks (or dubbing, if you like) so your viewers can hear videos in their native languages. This is going to be a big trend, don't miss it.SUBSCRIBE TODAY!SPECIAL GUEST: - Brett Snelgrove - LinkedInHOST: The VidAction Podcast is hosted by:- Dane Golden, YouTube ConsultantVidAction.tv | LinkedIn | YouTube LEARN MORE
9/9/23 • 35:06
If you're trying to grow your membership community, you're going to do a lot of video. There are a lot of factors to consider, so we asked Rob Balasabas to tell us the top things you need to know about your membership (or you might call it a video membership). There are three main parts to a great membership, including:1) Your content library (on-demand content)2) Access to you, the thought leader and your thought leader team, typically through live streams3) Your private, gated, online community.SUBSCRIBE TODAY!SPECIAL GUEST: Rob Balasabas of Uscreen.tvHOST: The VidAction Podcast is hosted by:- Dane Golden, YouTube ConsultantVidAction.tv | LinkedIn | YouTubeLEARN MORE
8/24/23 • 45:09
If you're using video marketing to grow your business, that's great. But how exactly do you do it? Today we've got a special guest, Cyan "Cy" Cooper, who's going to help you crush it on YouTube with his top five steps. Step 1? Find your audience, the ideal person who you want to sell to.SUBSCRIBE TODAY!SPECIAL GUEST: Cyan "Cy" Cooper - 100cHOST: The VidAction Podcast is hosted by:- Dane Golden, YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Shelly Saves The Day - Shelly.videoLEARN MORE
8/5/23 • 30:16
What if YouTube died today? Would it hurt your business? How would it change your video marketing?SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Shelly Saves The Day - ContentMinisLEARN MORE
7/28/23 • 27:33
If you're doing video marketing on YouTube to grow your business, that's a smart move. But there are some mistakes that everyone makes that we're going to try to help you avoid. And one of my first mistakes that I recommend people don't do, is don't invest in a huge video production budget before you really know what you're going to do. That can be a lot of money you put in the wrong direction. Today, Shelly and I will cover more great tips like this. - DaneSUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Shelly Saves The Day - ContentMinisLEARN MORE
7/19/23 • 35:22
If you're doing video marketing to grow your business - whether you're trying to get more sales, whether you're trying to get more leads, whether you're trying to grow your membership - one thing you've got to be working on is doing better YouTube thumbnails. Because if you don't get clicks, you don't get views. Today we'll help you dominate on YouTube with awesome thumbnails.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Shelly Saves The Day - ContentMinisLINKS:CustomThumbnailsLEARN MORE
7/14/23 • 26:16
Sure, you know you need to get started with video marketing on YouTube, but how do you do it, exactly? Today we walk you though the essentials.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Shelly Saves The Day - ContentMinisLINKS:- Shelly's iMovie Made Easy course - https://imoviemadeeasy.com/- Logitech Brio 4K webcam - https://amzn.to/44jMwnR- Audio Cleanup with Adobe Enhance - https://podcast.adobe.com/enhance- Basic Microphone: Audio-Technica AT2020USB+ https://amzn.to/3PMipAP- Canva Magic Write https://www.canva.com/magic-write/LEARN MORE
7/10/23 • 44:39
You know your customers are on YouTube. They're watching something - but what are they watching? The question is, are they watching you? Are they finding you? And do they even know they need you? Today we talk about how to get your customers to find you, specifically.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Shelly Saves The Day - ContentMinisLEARN MORE
6/20/23 • 27:20
You have got to be repurposing your YouTube content! If you just make it once you have wasted time, because this is a useful asset that you can use in multiple ways. Is it content multiplication? Content repurposing? Some other thing? It's all the above, because it all falls under distribution and it all falls under being able to extract from what you've already done so that you can distribute more.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Shelly Saves The Day - ContentMinisLEARN MORE
5/26/23 • 37:00
Marketers are missing out on using the YouTube Community Tab. This is a social-media feed-type tool which can show your text posts, polls, and even carousel photos. Importantly, these can show even to people who are not subscribers, so it's a great way to engage and build that audience that you're building on YouTube.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Shelly Saves The Day - ContentMinisLEARN MORE
5/15/23 • 21:38
What if you needed to promote and market your business on YouTube but you had zero budget? Could you do it? Yes, you could. Today we'll tell you how.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Gwen Miller - LinkedInLEARN MORE
5/2/23 • 27:21
Today we're talking about your YouTube production and distribution checklist or publishing checklist, because there can be just a ton of things you need to do to get it right.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Gwen Miller - LinkedIn- Shelly Saves The Day - Shelly.videoLEARN MORE
4/25/23 • 45:47
In today's world, video is essential to the customer journey and or funnel. Today we're talking about how YouTube fits into the funnel, and at what stages other types of social video, personal video, webinars and other videos fit into that customer journey at various stages.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Shelly Saves The Day - Shelly.videoLEARN MORE
4/21/23 • 38:03
YouTube is essentially a media software platform. But it can't work entirely alone. Today we'll give you our top software picks to help you do YouTube and video marketing better.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Gwen Miller - LinkedIn- Shelly Saves The Day - ShellySavesTheDay.comHere's our recommended software tools for this episode:Dane's Recommendations:Embed Plus - Customize your YouTube embedsScreenflow - Easy-to-learn video editing softwarePromptSmart - Teleprompter softwareVimeo - video hostingConvertKit - email serviceIconScout - graphics and Lottiefiles resourcesCustom Thumbnails - thumbnail design servicesShelly's Recommendations:Recut - Removes dead space in your rough-cut files - Save $10Ecamm - My Favorite for Streaming! Try Ecamm for yourself for 14 days FREEInstall TubeBuddy for free to help you get the most out of YouTube! Get 14 days free of TubeBuddy by using this link. Use Code "ShellysBuddy" to save 20%! Descript - video editor Genius Link - make more revenue from your links Canva "Magic Write" - (or other AI help generators, Jasper, ChatGPT)ContentMinis.com - Shelly's service - Your content, just smaller.Gwen's Recommendations:Google Docs and Google Sheets - get organized Video Teleprompter - teleprompter for your phoneFrame.io - Editing collaboration softwareNotion - connected workspace for greater productivityVidIQ - YouTube keyword research and recommendationsTubular Labs - social video intelligenceVideoAmigo - all-in-one platform unlocking YouTube insightsSocialBlade - analytics made easy.Noxinfluencer - influencer marketing toolsRev - manual video captionsPhotoshop - photo and graphic editingPremiere - video editing suite LEARN MORE
4/3/23 • 45:48
Should you use YouTube Ads? Maybe - it depends on your goals, if you have the budget, and if you can do it the right way. Today we're talking about the pros and cons.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Gwen Miller - LinkedIn- Shelly Saves The Day - ShellySavesTheDay.comLEARN MORE
3/23/23 • 43:13
Today we're talking about how to build your YouTube team. Should you build your team person-by-person and hire them in-house? Or do you want to get consultants, or contractors, or an agency to help you with your YouTube channel? Today we'll tell you.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Gwen Miller - LinkedIn- Shelly Saves The Day - ShellySavesTheDay.comLEARN MORE
3/2/23 • 36:05
What happens after you've produced your YouTube videos and you want to repurpose them for other platforms or other uses? What are some of the options and methods you can follow? Today we'll tell you (and BTW check out Shelly's website: https://www.contentminis.com)SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Gwen Miller - LinkedIn- Shelly Saves The Day - ShellySavesTheDay.comLEARN MORE
2/27/23 • 34:40
Wow, there's been a lot of layoffs lately. This is, of course, a very difficult time for the people being laid off. But also, for those who are still with the business, how will this affect the management of your YouTube channel? Today we'll tell you how to get through it as best you can.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Gwen Miller - LinkedIn- Shelly Saves The Day - ShellySavesTheDay.comLEARN MORE
2/14/23 • 44:33
OK, so you're doing some things that are working for you on YouTube. But you've got some gaps in your YouTube business strategy. Today we tell you where they are.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Gwen Miller - LinkedIn- Shelly Saves The DayShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinisLEARN MORE
1/30/23 • 30:19
You're a business and you don't know how to do YouTube. No problem! We're going to pretend we're running your YouTube channel today, and suggest how to do YouTube for different kinds of businesses like yours!SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube ConsultantVidAction.tv | LinkedIn | YouTube- Gwen Miller - LinkedIn- Shelly Saves The Day - ShellySavesTheDay.comHere's Gwen's TikTok links that we talked about:1. Kirill's sleep and work schedule:https://www.tiktok.com/@vilpe_global/video/71142683552084165172. Customer's car is possessed:https://www.tiktok.com/@publicsafetydirect/video/70234859972371939903. Asking what car a car salesman would NOT buy:https://www.tiktok.com/t/ZTRpjG1pF/4. Dog delivers cupcakes:https://www.tiktok.com/t/ZTRpkHotN/LEARN MORE
1/19/23 • 36:03
If you don't hook the viewer in the first few seconds, it doesn't matter how good your YouTube video is overall. So today we go through the top ways to craft hooks and intros that keep your viewer watching.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube Consultant - VidAction.tv | LinkedIn | YouTube- Gwen Miller - LinkedIn- Shelly Saves The Day - ShellySavesTheDay.com AFFILIATE LINKS:Descript - A new, better way of editing YouTube videos.TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.LEARN MORE
12/15/22 • 42:55
Here's our Video Marketing Holiday Shopping Guide with all our recommendations for you.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube Consultant - VidAction.tv | LinkedIn | YouTube- Gwen Miller - LinkedIn- Shelly Saves The Day - ShellySavesTheDay.comVideo Marketing Holiday Shopping GuideDescript Video Editor - DaneDescript Video Editor - Shelly Continuity Camera iPhone Mount - DaneMiiKARE Continuity Camera Magnetic iPhone Mount - DaneMophie power brick - ShellyAnker PowerCore+ - DaneHemingwayApp - Dane and ShellyDJI Mic Wireless Lavalier Microphone with 2 Transmitters and 1 Receiver - ShellySmallrig Handheld Mic Adapter - ShellyInsta360 Magnet Pendant - ShellyDeity V-Mic D4 Mini Video Microphone - DaneRode VideoMic Me-L iPhone Microphone - DaneNeumann Vocal Condenser Microphone, Black (TLM 102 MT) - DaneBlue Yeti Mic - ShellyShure mv88 Mic - ShellyPergear Mini Teleprompter for Smartphone - DanePromptsmart Teleprompter Software - DaneRecut - gap removing video editor - ShellyBUBM Travel Gadgets Bags - DaneSony ZV-1 - ShellyNiceyrig vlog mirror - ShellyUlanzi mini light - Shelly (Dane just bought, too!)LottieFiles - tiny free video animations - DaneIconScout - DaneEcamm - ShellyPopl NFC Digital Business Card for Back of Phone - DaneEucos phone stand - 62" - ShellyOneTab Chrome Extension - save your tabs - DaneTubeBuddy - 14 days free - Use Code ShellysBuddy to save 20%! - ShellyShure SE215 PRO Wired Earbuds - DaneUSB-C to USB 3.0 Adapter 2 Pack - DaneUSB Hub - Dane's is sold out but this will do - DaneInnogear heavy duty mic arm - Shelly Neewer Large Sturdier Microphone Stand - DaneULANZI 3-Arm Desk Stand and Boom Arm - DaneContinuous battery sup
11/21/22 • 49:20
Shelly and Dane give you their favorite features from TubeBuddy for making your YouTube channel better. And guess what? You get to vote on whose tips you like better. Because you'll get to vote. How do you vote? By clicking on either Shelly or Dane's links, you'll allocate who will get the referral fee when you sign up. HINT: Shelly's got the better deal.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube Consultant - VidAction.tv | LinkedIn | YouTube- Shelly Saves The Day - ShellySavesTheDay.comTUBEBUDDY LINKS:Shelly's TubeBuddy Affiliate Link:Get 14 days free of TubeBuddy by using this linkUse Code ShellysBuddy to save 20%!Dane's TubeBuddy Affiliate LinkFAVORITE TUBEBUDDY FEATURES:ROUND 1:a. DANE:Comment word cloudGreat for getting the sentiment of your comments.b. SHELLY:Text canned responsesGreat for mentioning playlists or videos in a series - any paid levelROUND 2:a. DANE:Bulk Find & Replace Text [update descriptions]With this you can update any URLs or text in bulk in your descriptions across the channel.b. SHELLY:Find Replace appendAll bulk editing tools - does more than YouTube can by itself.ROUND 3:a. DANEA-B testingThumbnails and titles.b. SHELLYA/B TestingTitles is new and a great update.ROUND 4:a. DANERetention AnalyzerFind this in the top TubeBuddy icon at the top of your YouTube page if you have the extension plugged in then go to website tools.b. SHELLYAutomatic translations and top languages spokenExpanding global reachROUND 5:a. DANEBackups and Exportof all metadatab. SHELLYWebsite extras discounts/upload checklists/ and competitor reportsHidden outside of the extension, music, epidemic, Roberto Blake's templates.BONUS ROUNDa. DANEAdvanced video EmbedFree Wordpress feature.b. SHELLYGREAT Affiliate program that is recurring!Discounts for small channels.DISCLAIMER:This description may contain affiliate links. When you click them, I may receive a small commission at no extra cost to you. I only recommend products and services that I've used or have experience with.
11/16/22 • 31:31
OK, great - you've got a YouTube channel for your business. Now, how do you get more subscribers? Today we'll tell you.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube Consultant - VidAction.tv | LinkedIn | YouTube- Gwen Miller LinkedIn | Twitter | YouTube- Shelly Saves The Day ShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinis AFFILIATE LINKS* :TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.LEARN MORE
11/10/22 • 47:22
Sean Cannell has been educating YouTubers to the tune of upwards of 2 million subscribers over the past more than a decade on his Think Media channel. Now, with his Video Influencers co-author Benji Travis, they've released and updated version of their book, "YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer." Today he gives us a preview of some incredible tips from the book."YouTube Secrets" can be found at TubeSecretsBook.com - and on Amazon and Barnes and Noble. Check out Sean and his team on the Think Media YouTube channel.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube Consultant - VidAction.tv | LinkedIn | YouTube- Gwen Miller LinkedIn | Twitter | YouTube- Shelly Saves The Day ShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinisAFFILIATE LINKS:TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.LEARN MORE
10/27/22 • 55:11
Today we're talking about the different kinds YouTube consultants. There are a lot of people say they need a YouTube consultant, but what does that really mean? We'll define and give insights into the different types of roles.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube Consultant - VidAction.tv | LinkedIn | YouTube- Gwen Miller LinkedIn | Twitter | YouTube- Shelly Saves The Day ShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinis AFFILIATE LINKS:TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.LEARN MORE
10/18/22 • 40:57
There are 5 kinds of videos that every business must have. Special guest Summer Felix-Mulder from The Draw Shop tells us what they are.SUBSCRIBE TODAY!SPECIAL GUEST: Summer Felix-Mulder of The Draw Shop | SummerMulder.com | LinkedInHOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube Consultant - VidAction.tv | LinkedIn | YouTube- Gwen Miller LinkedIn | Twitter | YouTubeQUOTE:"The first video [your business needs] is the landing page explainer video. When somebody has clicked on an ad and comes to your landing page, it's the video that's on that page that immediately gets their attention and says, 'Watch me.'""That is the video that gets your audience further hooked into what you told them you were going to talk about. It's the continuation of that conversation and people will spend more time on that page because of that video."- Summer Felix-Mulder AFFILIATE LINKS:TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.*DISCLAIMER:This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you.LEARN MORE
10/5/22 • 35:41
YouTube has made several important announcements about Shorts, Monetization, and Music. Our very own ShellySavesTheDay was "in the Zoom where it happens." Here's our take on the changes.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:- Dane Golden, a top YouTube Consultant - VidAction.tv | LinkedIn | YouTube- Gwen Miller LinkedIn | Twitter | YouTube- Shelly Saves The Day ShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinis AFFILIATE LINKS:TubeBuddy - Excellent overall channel management and topic research.Rev.com - Get manual captions for better YouTube SEO.VidIQ - Great helping you find the topics that can get highest views.*DISCLAIMER:This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you.LEARN MORE
9/24/22 • 34:43