Show cover of IN GEAR: Conversations with Marketing + Technology Leaders

IN GEAR: Conversations with Marketing + Technology Leaders

IN GEAR is a podcast about marketing, marketing technology, and really anything else that comes up in conversation. Produced by MessageGears and hosted by Will Devlin, IN GEAR features fun and interesting conversations with marketers and technology leaders.


The Critical Role of Marketing Operations w/ Heap's Scott Grove
Few people understand like Scott Grove the importance and impact the growing field of marketing operations can have on a business. Scott is a marketing, technology, and operations thought-leader with over 20 years of experience at brands like Expedia, GoDaddy, Zillow, and now Heap. In this episode, we chat about how marketing operations can (and should) fundamentally improve how a business communicates with their customers and what kind of mindset someone looking to break into the field needs to be successful. 
33:02 3/14/22
What It Takes To Make It In Email Marketing w/ SmileDirectClub's Scott Cohen
On this episode, we’re joined by a longtime friend and familiar face in the email marketing industry Scott Cohen. After spending years on the agency side, Scott’s since been running email and CRM programs at 1-800-CONTACTS, Purple, and now SmileDirectClub, where he’s the Director of CRM Lead Conversion. He’s also on the board of the ANA’s Email Experience Council and was named the Email Marketer of the Year by the organization in 2021. We talked about the evolution of email marketing, Scott's unique experience working for unique eCommerce brands, and what it takes to make it in digital marketing today.
33:03 2/26/22
Creating Personalized Content by Understanding Consumer Behaviors w/ Persado's Alex Olesen
Persado is a content generation and decisioning platform powered by artificial intelligence. Using machine learning, The AI platform uses sophisticated AI, data science, computational linguistics, and ML to generate targeted messages by leveraging the world’s most advanced language knowledge base of more than 1 million tagged and scored words and phrases. In this episode, Will Devlin speaks with Persado's Alex Olesen about how the company unlocks insights from consumer behaviors before and after someone becomes a customer to maximize benefits for both parties.
23:33 2/16/22
Unlocking Insights and Driving Action from Data w/ Affinio's Tim Burke
Affinio is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in any consumer data set. Affinio's co-founder and President, Tim Burke, joins host Will Devlin for the Season 2 premiere of IN GEAR to talk about their journey and how they're helping big brands use their data more effectively.
31:17 1/13/22
Chris Marriott and a couple of MessageGals
The MessageGals, India and Danielle, chat all things ESPs, changing industry standards, and next-gen platforms with special guest and industry expert, Chris Marriott. They may or may not also dive into whether aliens exist? Tune in to see how out of this world MessageGears gets today! 
26:11 8/23/21
Understanding Customer Data Platforms with David Raab from The CDP Institute
Customer data platforms (CDPs) are among the most buzzworthy topics among marketing technology users and enthusiasts in recent years. Lots of companies have already invested in a CDP, and many that haven’t are looking to do so in the near future.Still, there’s confusion in the marketplace about what problems CDPs alleviate and what the real definition of a customer data platform should be. That’s part of what martech guru David Raab, founder and CEO of The CDP Institute, set out to clarify.In this episode of IN GEAR, India Waters and co-host Danielle Profita Briner chat with David to break down:What exactly is a CDP, and what problems does it solve for marketers?How CDPs and other marketing tools will evolve as online commerce stays at the forefront of how business is doneWhether duplicative capabilities from other tools (data warehouses, multichannel marketing tools, campaign management solutions) pose a real threat to standalone CDPs
19:49 7/21/21
What to Know About Apple’s Mail Privacy Protection (MPP) Announcement from WWDC
Last week at their annual Worldwide Developers Conference (WWDC) event, Apple announced a set of new privacy features for the upcoming iOS 15. Perhaps the most controversial (at least according to Marketing Twitter) is called Mail Privacy Protection. Apple asserts that MPP is designed to prevent “third parties” from accessing tracking data in email, primarily through tracking pixels placed in the message code. Apple says the new feature will “prevent senders from knowing when [users] open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.”We grabbed MessageGears’ Director of Deliverability Brad Gurley to break down what exactly this means for marketers and for deliverability monitoring in the future. We also welcome new co-host Luke Ambrosetti, making his IN GEAR debut!
21:59 6/14/21
Using AI to Help Marketers Say it Better — with Parry Malm, CEO of Phrasee
Marketers strive to deliver the right message to the right person and the right time. Over the years, technology has been able to help them reach the right person at the right time, but in 2015, Parry Malm saw that there was still a major gap in being able to help marketers get the right message. Soon after, Phrasee was born. On this episode of IN GEAR, India and Nick (on his final IN GEAR appearance) speak with Parry about how Phrasee helps businesses generate fluent, human-sounding language at scale. They also dive in a bit on how to build a company that people want to work for and how Phrasee’s culture got them through some anxious times in 2020. 
43:28 6/2/21
How SaaS is Evolving to Serve Marketers’ Ever-Changing Needs — with Rishi Shah, CEO and Co-Founder of Digioh
Data (and understanding how to use it effectively) is the lifeblood of an organization. Marketers want to work quickly and do things fast, and going through I.T. to get access to the data they need can be slow and painful. On this episode of IN GEAR, India and Nick speak with Rishi Shah (CEO and Co-Founder of Digioh) about how SaaS tools will continue to move to models where they don’t store data, in order to make it easier and better for both I.T. and marketing. Also discussed:Controlling communications while remaining compliant with various privacy lawsUsing opt-down instead of opt-out via email preference centersThe importance of talking to and listening to your customersRishi also gives Nick some advice for how to juggle work with having a newborn at home. (summed up: “it gets better; take naps”). 
29:42 5/19/21
Creating Data-Driven Moments That Captivate Your Customers — with Lalit Chopra and Bill Reinwald of Movable Ink
Customers don’t experience data, they experience content. The mission of Movable Ink is to provide tools that connect data with the right creative and deliver it at the right moment for customers. In this episode of IN GEAR, India and Nick talk with Lalit Chopra, SVP of Product, and Bill Reinwald, Director of Business Development at Movable Ink about how marketers are delivering data-driven creative in real-time at scale. You’ll also hear:How to manage loyalty programs and branding elements while delivering captivating real-time experiencesHow Movable Ink and MessageGears are working together to give marketers the power to harness their customer dataWhat’s next for data-driven creativePlus, we cover some examples of micro-moments gone wrong, and India takes Lalit and Bill through a grueling Lightning Round. Hope y’all enjoy!
32:31 5/5/21
How to Turn an Idea Into an Enterprise Software Company featuring Tech Entrepreneur Dan Roy
On this week’s episode, India and Nick speak with career technologist and tech entrepreneur Dan Roy, who founded the enterprise customer marketing platform provider MessageGears after career stints at Delta Air Lines, Accucast, PGi, and more. The gang talks about:Why the world needed another piece of marketing technology in 2010Where the idea behind why MessageGears would work came fromWhat the biggest challenge is in building a company as a tech entrepreneurWhere marketing tools and technology are heading in the future
28:01 4/15/21
Why a Warehouse-First Approach to Data Matters with Rachel Bradley-Haas and Alex Dovenmuehle, Co-Founders of Big Time Data
In this episode, India and Nick are joined by Rachel Bradley-Haas and Alex Dovenmuehle, co-founders of Big Time Data. Together they cover why businesses are moving to a warehouse-first approach when it comes to storing and activating data, the future of data management, and what has accelerated the push to modern data warehouses in recent years. Plus, India has an ice pack on her face the whole time and Rachel and Alex have the best lightning round yet.
51:03 3/30/21
The Future of Distributed Marketing with Bernice Fung, Sageflo’s Head of Growth
Sageflo's Head of Growth, Bernice Fung, joins India and Nick to talk about what distributed marketing is and why it's crucial for businesses to allow local operators to connect with their local customers while still upholding corporate branding and messaging guidelines. 
28:00 3/9/21
3 Major Digital Marketing Trends to Watch For
On this episode, we'll discuss three major trends to watch for in 2021: the growth and takeover of SMS, with introduction of RCS and 10DLC, marketers propelling the continued industry shift towards modern and cloud-based data warehouses, and shifts in message frequency - enterprise marketers reigning in messaging with smaller companies growing at a high rate.
30:30 2/25/21
Deconstructing the Rebrand with Will Devlin, MessageGears' VP of Marketing
Join India and Nick as they speak with Will Devlin, VP of Marketing at MessageGears, and dive deep on the recent company rebrand, how to take your company through a brand overhaul, and marketing themes for the year ahead.
31:15 2/25/21
Holiday Messaging that Works
Our inaugural episode is a fun, casual discussion, as Nick Ziech-Lopez (Director, Product Marketing) and India Waters (Senior Growth Manager) lead an eclectic holiday-themed panel on successful (and not-so-successful) holiday marketing strategies, how to plan for holiday volume surges as a technology provider, and great examples of holiday-themed creative and what makes them work so well.
33:06 2/25/21