Show cover of Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Industry Entrepreneurs

Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Industry Entrepreneurs

Travel Industry Disruptors welcome! In this weekly podcast, I share, along with featured guests, the actual strategies that will keep your travel business moving forward. We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.For travel agents/advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.

Tracks

Ep 152 What Travel Clients Want to See on your Social Media Feed
Hootsuite came out with a Social Media Consumer Report and I'm sharing the findings with you and how you can apply them to your travel business :)In this episode, I share:·     What consumers want to see on social media·     What you can do to build a high-value following·     What you can do to gain more exposure on social media·     and so much more!Enjoy (and take action)!Join the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776Register for Captivate with Color:http://captivatewithcolor.com/ Learn how to do FB Ads *affiliate link*:https://ritaventures--heartsoulhustle.thrivecart.com/fb-ads-for-list-building-bootcamp-eg/Send Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
45:56 5/17/24
Ep 151 How SEO and Social Media Work Together
My mom changed Mother's Day plans on me and I got a lesson in the synergy between a web search and social media--which of course means, I've got to share it with you :)  Take a peek into how my brain works when it comes to searching for things, which is probably how many of your travel clients are also thinking.In this episode, I share:·     Why you need to have both a web and social media presence·     Making it easy for potential clients to do business with you·     Being specific with what you do and who you serve·     and so much more!Enjoy (and take action)!Join the Cruise Content Library:  https://programs.steeryourmarketing.com/products/courses/view/1166776Get the Google Starter Kit:https://programs.steeryourmarketing.com/products/courses/view/1155935Send Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
31:39 5/10/24
Ep 150 The Best in Travel Tech in 2024
The 2nd Annual Travel Tech Audio Summit went live on Global Travel Advisor Day, 5/1/2024.  Listen in to hear incredible stories of entrepreneurship and learn about some of the amazing tech you as travel advisors, or even suppliers, can take advantage of.Special thank you to our Summit Featured Speakers:David Shulll, CEO at TernLiana Rowan and Chanell Facey, Co-Founders at GroupedDan Green, Co-Founder and CTO at Faye Whitney Shindelar, Founder at The Hive Lisa Watson, Founder at FyndTravel Richard Earls, President at Arqiteqt Vanessa Karel, Founder at GreetherEnjoy (and take action)!Listen to the 2nd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/Learn about the Global Travel Advisor Day Promos: https://www.travelmarketreport.com/Cruise/articles/Roundup-of-Global-Travel-Advisor-Day-Appreciation-PromotionsSend Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
54:44 5/3/24
Ep 149 The 5 Keys to Travel Agency Profitability with Jenn Lee
Ready to make your travel business profitable?  I'm so stinking excited to welcome travel industry powerhouse, Jenn Lee, to the podcast!  Join us as we share what we feel are the five keys to profitability for your travel agency.In this episode, we share:·     Some of the differences between the IC and Franchise models of business·     The shift you need to make within to step into your CEO role·     Prioritizing paying yourself as an agency owner·     and so much more!Enjoy (and take action)!Use Jenn's Profitability Plan:  https://docs.google.com/document/d/1NsRJpXt_MYJy2YNad5ocQBQwDGzc3nsW/edit?usp=sharing&ouid=114926748892078046586&rtpof=true&sd=trueLearn more about Travel Planners International or Vacation Planners: https://www.travelplannersinternational.com/ or https://vacationplanners.com/Join Jenn's FB Group:  https://www.facebook.com/groups/300979650917199Follow Jenn or text her:  https://www.facebook.com/JennLeeLovesTravel or 321-689-0521Register for the 2nd Annual Travel Tech Audio Summit!https://takethehelm.thrivecart.com/travel-tech-audio-summit/Marketing Power Hour BOGO Flash Sale through 4/29/2024! https://calendly.com/ritaventures/take-the-helm-marketing-consulting-flash-sale-bogoUse the Lead Generation Calculator:  https://programs.steeryourmarketing.com/products/courses/view/1138259Send Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
48:04 4/26/24
Ep 148 Cultivating Relationships to Fuel Success (A Tribute to Edouard Jean)
We lost a very dear friend in the industry this week, Edouard Jean.  He was the owner of Massive Travels and was very active with ASTA having served as Chapter President, and was getting ready to start a campaign for the Board.He was a champion for minorities in the industry, as well, having served as a Board Member of the Association of Black Travel Professionals, and many other organizations.This episode is a tribute to him and his legacy of service.  I'm sharing his full interview from last August's Ascending in your Travel Business Audio Summit where he shares lots of gems on how he grew his business through cultivating relationships.In this episode, we share:·     Hold Ed sold hundreds of people onto group trips before becoming a travel advisor·     Some of his guerrilla marketing tactics·     The benefits of nurturing genuine relationships outside of business transactions·     and so much more!Enjoy (and take action)!Register for the 2nd Annual Travel Tech Audio Summit!https://takethehelm.thrivecart.com/travel-tech-audio-summit/Marketing Power Hour BOGO Flash Sale through 4/21/2024! https://calendly.com/ritaventures/take-the-helm-marketing-consulting-flash-sale-bogoJoin the Cruise Content Library:  https://programs.steeryourmarketing.com/products/courses/view/1166776Send Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
54:22 4/19/24
Ep 147 4 Steps to Finding your Next Travel Agency Leads
We just wrapped up a 4-Week Series on where to find leads according to various travel agency niches.  Now it's time to take action and align your goals with a personalized plan!In this episode, I share:·     The importance of focus and confidence to take help you take action·     Targeting a specific niche rather than a broader audience·     Using Q2 to really challenge yourself to take action and experiment to see what works·     and so much more!Enjoy (and take action)!Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consultingRegister for the 2nd Annual Travel Tech Audio Summit!https://takethehelm.thrivecart.com/travel-tech-audio-summit/Join the Cruise Content Library:  https://programs.steeryourmarketing.com/products/courses/view/1166776Send Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
31:18 4/12/24
Ep 146 How to Find Leads as a Luxury Travel Agent (4/4)
If you don't have leads in your business, you don't have a business.  So let's find you those leads!In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury.Join me as I dive in today to the Luxury Travel Niche for part 4.In this episode, I share:·     Understanding the mindset of luxury travelers at every stage·     Where you can find them based on this information·     Real-world Google research for events that potential luxury travel clients may be hanging out at·     and so much more!Enjoy (and take action)!Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consultingRegister for the 2nd Annual Travel Tech Audio Summit!https://takethehelm.thrivecart.com/travel-tech-audio-summit/Send Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
39:57 4/5/24
Ep 145 How to Find Leads as a Food and Wine Travel Agent (3/4)
If you don't have leads in your business, you don't have a business.  So let's find you those leads!In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury.Join me as I dive in today to the Food and Wine Travel Niche for part 3.In this episode, I share:·     Understanding the mindset of foodie travelers at every stage·     Where you can find them based on this information·     Real-world Google research for events that potential foodie travel clients may be hanging out at·     and so much more!Enjoy (and take action)!Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consultingSend Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
35:33 3/29/24
Ep 144 How to Find Leads as a Romance Travel Agent (2/4)
In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury.Join me as I dive in today to the Romance Travel Niche for part 2.In this episode, I share:·     Understanding the mindset of romance travelers at every stage·     Where you can find them based on this information·     Real-world Google research for events the potential romance travel clients may be hanging out at·     and so much more!Enjoy (and take action)!Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consultingSend Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
27:49 3/22/24
Ep 143 How to Find Leads as a Family Travel Agent (1/4)
If you don't have leads in your business, you don't have a business.  So let's find you those leads!In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury.I'm also going to share via a Google search of 4 locations around the country, on local networking events to look for, as well as events where you're ideal client may be hanging out at.Join me as I dive in today to the Family Travel Niche.PS- Even if you don't specialize in any of the niches, or live in any of the locations mentioned, doesn't mean you would find value in these episodes.  I'm hoping these ideas release your creative juices and give you inspiration to think outside of the box to generate new leads for your travel agency.In this episode, I share:·     Who the family traveler is and how they think·     Where they would hang out at based on this information·     Real-world Google research for events the potential family travel clients may hanging out at·     and so much more!Enjoy (and take action)!Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consultingSend Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
31:44 3/15/24
Ep 142 How to Be Consistent with Content Creation
Inspired by some recent chatter, I'm tackling the challenge of consistent content creation, by sharing some of my top tips on maintaining a positive mindset, finding your content creation groove, and setting achievable goals. I'm also diving into my personal journey with podcasting, blogging, and repurposing content for different platforms, as well as spilling the beans on handy hacks for email marketing, social media, and leveraging your travel experiences for content creation. If you're ready to up your content creation game and stand out in the travel industry, stick around for some expert insights!In this episode, I share:·     How to change your thinking on content creation·     Where to start when creating content·     Some of my favorite hacks for creating content·     and so much more!Enjoy (and take action)!Join the Email Marketing Membership *affiliate link*: https://ritaventures--lizwilcox.thrivecart.com/email-marketing-membership/Get CastMagic AI for Videos and Audio Recordings *affiliate link*: https://get.castmagic.io/39q8g3hvbe1sGet the Plan Your Year Workbook: https://www.amazon.com/Plan-your-Year-Workbook-2024/dp/B0CLTK1WNFSend Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
28:36 3/8/24
Ep 141 Transitioning from a Travel Employee to a Travel Entrepreneur Mindset
We're officially/unofficially celebrating the 3rd Birthday of the Podcast--wootttt!!!Thank you so much for tuning in every-ish week, sharing the podcast with your peers, and leaving ratings and reviews that allow other business owners to find this goodness.I sincerely could not do this without your support, and I'm ever so grateful for it--THANK YOU!Remembering this podcast birthday got me thinking why I started this podcast and that was to support the business-side of entrepreneurship.  It's not something many of us think about when we become a travel advisor, but it is especially critical to think about if we want longevity and sustainability in business.In this episode, I share:·     The differences between an employee and an entrepreneur·     A little bit of my own growth as a travel business owner·     Some of the important aspects of entrepreneurship you need to be aware of·     and so much more!Enjoy (and take action)!Get CastMagic AI for Videos and Audio Recordings *affiliate link*: https://get.castmagic.io/39q8g3hvbe1sSend Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
29:36 3/1/24
Ep 140 3 Ways I'm Planning to Thrive in 2024
This past week has been a deeply personal week for me, so I wanted to share a personal episode about where I'm at and what I'm doing to thrive this year in business.In this episode, I share:·     Prioritizing health and backup plans·     Leaning into my passions·     Changing my mindset·     and so much more!Enjoy (and take action)!Nina Clapperton's 6 Months to 50k Sessions Course *affiliate link*: https://ritaventures--ninaclapperton.thrivecart.com/6-months-to-50k/The Wealthy Spirit by Chellie Campbell *affiliate link*: https://amzn.to/3TbfzH7Send Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
26:06 2/23/24
Ep 139 How to Go from Good to Great Customer Service
This week's episode was sparked by a conversation that transported me back to my years at Disney, where impeccable customer service wasn't just an expectation—it was a cornerstone of the magic. As I reminisce about those early days, I'm inspired to share the remarkable strategies that elevate our travel services from good to great.In this episode, I share:·     Understanding and Meeting Clients' Specific Needs·     The Art of Personalization in Travel·     The PATH Standards of Excellence for host agencies·     and so much more!Enjoy (and take action)!Learn about Mailbox Power *affiliate link*: https://go.mailboxpower.com/birthdayspecial?invite=ritaventuresNeed help strategizing a custom systems plan for your business?  Schedule a Marketing Power Hour with me today!  https://calendly.com/ritaventures/marketing-consultingSend Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
29:45 2/16/24
Ep 138 Host Agency Red Flags
One of my passions and purposes for creating this podcast is to help travel agents like you avoid some of the red flags that sometimes pop up in the industry and this can sometimes mean host agencies.Now I'm not saying all host agencies have red flags, but you should listen if you're questioning your current host situation.In this episode, I share:·     The difference between being an employee and an independent contractor·     A personal rant I have about professional fees and commission splits·     The PATH Standards of Excellence for host agencies·     and so much more!Enjoy (and take action)!Need help strategizing a custom systems plan for your business?  Schedule a Marketing Power Hour with me today!  https://calendly.com/ritaventures/marketing-consultingSend Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
31:20 2/9/24
Ep 137 3 Ways to be Taken Seriously as a Travel Agent
I've been doing a lot pondering and comparisons recently on how/why other industries are taken more seriously than the travel advisor industry is.  I decided to break down some of the ways you can grow into to be taken seriously in your travel business by family, friends, and peers.In this episode, I share:·     The importance of projecting confidence, even if you don't feel it·     Recent experiences I've had that have helped others see me as a professional·     Why you should also be connecting with people within our industry·     and so much more!Enjoy (and take action)!Need help strategizing a custom systems plan for your business?  Schedule a Marketing Power Hour with me today!  https://calendly.com/ritaventures/marketing-consultingSign up for my Travefy Webinar: https://learn.travefy.com/academy-feb-2024-rita-perez/Register for Host Week: https://hostagencyreviews.com/page/host-weekSend Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
32:43 2/2/24
Ep 136 Top 5 Systems you Need in your Travel Business
It's Wave Season, and it's very likely, that you may be feeling overwhelmed.  Let's help reduce that overwhelm by identifying the five systems you need in your travel business, and what you can do to implement repeatable processes to help make life a little easier as a travel agency owner.In this episode, I share:·     How mining for gemstones is like the systems in your business·     Ideas for finding clients, even if you haven't niched down yet·     Ideas for keeping current clients in your orbit·      and so much more!Enjoy (and take action)!Need help strategizing a custom systems plan for your business?  Schedule a Marketing Power Hour with me today!  https://calendly.com/ritaventures/marketing-consultingSend Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
24:33 1/26/24
Ep 135 How to Ensure your Emails Get Delivered in 2024
There's some big changes coming to email this February 1st--and you need to be aware of them, or your emails to your clients may not get sent!In this episode, I share:·     The importance of scrubbing your email list·     The immediate reason why you should get an email address with your domain name·     High level information on authenticating your email domain·      and so much more!Enjoy (and take action)!Watch Cheryl Rerick's FREE Email Deliverability Webinar *affiliate link*:https://members.cherylrerick.com/~access/a13c4375f/Get access to Cheryl Rerick's Deliverability Workshops *affiliate link*:https://members.cherylrerick.com/~access/a15c4375f/Contact Amy Graves: amygraves@anymainstreet.comSend Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
34:18 1/19/24
Ep 134 5 Mistakes Keeping you from Making Meaningful Income
We start this week's episodes with a few updates and opportunities for your travel business, and then glide right on in to some common mistakes that held me back, and are probably holding you back, too, for making meaningful income in your travel agency.In this episode, I discuss:·     Getting comfortable with being uncomfortable·     The power of your voice·     Being in business for yourself, but not by yourself·      and so much more!Enjoy (and take action)!Ascending in your Travel Business Audio Series:https://takethehelm.thrivecart.com/ascending-audio-series/Send Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
30:04 1/12/24
Ep 133 How I 4.5x'ed My Email List in 2023
Something I'm super proud of from 2023 is the way I was able to grow my email list :)  I'm spilling in the beans on what I did to be successful, why I think they worked, and how you can utilize these tactics for your travel business.In this episode, I discuss:·     The type of lead magnet I used for email list building·     Why I think some worked and some didn't·     Insights into how I'll adjust for 2024·      and so much more!Enjoy (and take action)!Download the Lead Generation Calculator:https://programs.steeryourmarketing.com/products/courses/view/1138259Listen to the 2023 Audio Series:https://programs.steeryourmarketing.com/audio-seriesGet The Lead Magnet Workshop Replay: https://programs.steeryourmarketing.com/products/courses/view/1160555Send Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
27:47 1/5/24
Ep 132 My Biggest Failures (and Wins!) of 2023
If you've ever want the juicy on my business, I'm spilling tons in this episode :)  The good, the bad, the ugly, and the lessons of 2023 are right here in this episode---let's jump in!In this episode, I discuss:·     The audio series that completely flopped·     How collaborations significantly increased my email list this year·     The shifts and new directions I've been seeing in my work·      and so much more!Enjoy (and take action)!Sign Up for the Lead Magnet Workshop: https://programs.steeryourmarketing.com/products/courses/view/1160555Send Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
26:04 12/29/23
Ep 131 Unique Holiday Destinations and Experiences for Yourself and Travel Clients
As we head into the biggest holiday week, kick back, relax, and start dreaming again, as you listen to some industry greats share their insights on superb holiday destinations and experiences from across the globe!In this episode, we discuss:·     River and expedition sailings·     The differences between the North and South Poles·     Why you should consider the South Pacific for your warm weather holiday clients·      and so much more!Enjoy (and take action)!Register for the FULL Unique Holiday Experiences Audio Series:https://takethehelm.thrivecart.com/unique-holiday-experiences/Register for the Lead Magnet Workshop happening on 1/4 from 3-5pm EST: https://programs.steeryourmarketing.com/products/courses/view/1160555Send Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
36:09 12/22/23
Ep 130 Picking your Word of the Year
I don't do new year's resolutions.  I pick words to focus on for the year.  The words that I choose really drive the business decisions I make throughout the year.  Listen in on my personal thoughts, as well as insights from conversations I've had from fellow travel advisors on planning and selecting their words of the year.In this episode, I discuss:·      Aligning words of the year with big business goals·      The intentionality in the context of your word of the year·     How my 2023 words served me and what I'm looking to in 2024·      and so much more!Enjoy (and take action)!Pre-Register for the Unique Holiday Experiences Audio Series: https://takethehelm.thrivecart.com/unique-holiday-experiences/Sign Up for the Lead Magnet Workshop: https://programs.steeryourmarketing.com/products/courses/view/1160555Send Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
22:43 12/15/23
Ep 129 Why Social Media Won't Fix your Travel Business
One of the thing that I hate people try to sell you about social media, is that it is the solution to all your business problems...and that's a flat out lie.  You don't need to do more social media to make more sales, and some people don't even do social media and make great sales.  (Some people also do a shoddy job at social media, and still get sales.)The point is--the problem isn't social media.  It's something else, and we're going to dive into those something else's in this episode.In this episode, I discuss:·      The importance of proper messaging targeted towards the right audience·      Aligning offers with the needs and desires of the target market·     The significance of taking proactive measures in business development·      and so much more!Enjoy (and take action)!Pre-Register for the Unique Holiday Experiences Audio Series: https://takethehelm.thrivecart.com/unique-holiday-experiences/Get your Goody Bag at Lizzy's Christmas Party: https://www.lcp2023.com/ritaSend Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
19:54 12/8/23
Ep 128 Planning your 2024 Travel Agency Sales
How do you get to $40,000 in income next year with your travel agency?  Well in this week's episode, I'm going to break down a few ways that you can strategically and intentionally plan your sales.  In this episode, I discuss:·      Tweaking various factors, such as exploring different travel products and increasing commission splits or professional fees·      The importance of being specific about the type of travel services offered to effectively market your travel business·     Considering different scenarios that can get you to your income goals with less work ·      and so much more!Enjoy (and take action)!Pre-Register for the Unique Holiday Experiences Audio Series: https://takethehelm.thrivecart.com/unique-holiday-experiences/Plan your Year Workbook: https://www.amazon.com/Plan-your-Year-Workbook-2024/dp/B0CLTK1WNF/Plan your Year Recordings: https://programs.steeryourmarketing.com/products/courses/view/1158313Lead Generation Calculator:  https://programs.steeryourmarketing.com/products/courses/view/1138259Send Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
38:46 12/1/23
Ep 127 Boosting Sales and Engagement through Email Marketing with Liz Wilcox
I might be biased, but this was such a FUN interview, despite me even being sick.  Liz Wilcox, the Fresh Princess of Email Marketing, comes on to talk about the power of email marketing in your business.  AND we're not just talking about the "what", but the "how" and "why", as well.If you've felt lost about email marketing and your travel business, this episode is NOT to be missed!In this episode, we discuss:·      Email marketing as a tool to warm up people and drive sales·      The personal and intimate connection provided by email compared to social media·      The importance of continual list building and nurturing regardless of size·      and so much more!Enjoy (and take action)!Sign Up for Liz's Email Marketing Membership Annual Pass *affiliate link*:https://ritaventures--lizwilcox.thrivecart.com/email-marketing-membership-yearly-pass/Miss out on the Annual Pass offer?  Join the monthly membership for just $9/month! *affiliate link*:  https://ritaventures--lizwilcox.thrivecart.com/email-marketing-membership/Travel Industry Black Friday Event:https://programs.steeryourmarketing.com/tibfSend Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
46:19 11/24/23
BONUS! Join Windstar in the Mediterranean Next Month!
Join Chief Commercial Officer, Janet Bava, and I, as we discuss on this BONUS EPISODE, our super-upcoming FAM aboard Windstar Cruises :)We spill lots of details on things to look forward to in this episode, and you can also find more information at the Google Doc below :)We so look forward to sailing with you in a few weeks to boost your marketing and Windstar Sales in 2024!Windstar FAM Information:https://docs.google.com/document/d/10zt6iJ51_jQbzMqmrjE8jiAgisZ3Wxwavsa7p10HEsw/edit?usp=sharingTravel Industry Black Friday Event:https://programs.steeryourmarketing.com/tibfSend Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
28:36 11/20/23
Ep 126 Tools you Need for Media Interviews
I've conducted dozens of media/podcast interviews this past year, and I'm noticing some common things that sometimes seem to be lacking on the guest side.  I wanted to use this episode as a means to educate you on how you should properly prepare for when you do media interviews like podcasts and lives.In this episode, I discuss:·      Video Quality·      Sound Quality·      Visual Aesthetics·      and so much more!Enjoy (and take action)!Travel Industry Black Friday Event:https://programs.steeryourmarketing.com/tibfContent Creation Essentials Links:https://programs.steeryourmarketing.com/tools-you-need-for-media-interviewsSend Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
18:02 11/17/23
Ep 125 What NOT to post on Social Media
This short and sweet episode is sure to delight as I share my opinions on things that give me the heebie jeebies when I check out social media feeds.In this episode, I discuss:·      Your feed's aesthetics·      Your business branding·      The things I'm passionate you shouldn't be putting on your social media feed·      and so much more!Enjoy (and take action)!Register for the Plan Your Year Session:https://programs.steeryourmarketing.com/products/courses/view/1158313Send Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
12:53 11/10/23
Ep 124 Types of Lead Magnets
Fresh content is back!  And I've had a couple things on my mind like LEAD MAGNETS for your travel business.  If you've heard the term and are confused at exactly what they are and you should utilize for your travel business, you should definitely tune in for some ideas and lead magnet strategy.In this episode, I discuss:·      What types of lead magnets you can utilize for your travel business·      Why you need to know exactly who your ideal travel client is before crafting one·      How a lead magnet works in terms of your travel business funnel·      and so much more!Enjoy (and take action)!Register for the Plan Your Year Session:https://programs.steeryourmarketing.com/products/courses/view/1158313Send Rita a text with your thoughts!---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
22:31 11/3/23