Hello and welcome to the Inspiring women in business podcast. My name is Ruth Gilbey, and I’m a business and marketing coach. I’m on a mission to inspire women to start and play bigger in business. You can expect practical advice, inspiring stories and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.
There are so many messages out there about pushing through your comfort zone you can end up thinking if it doesn’t hurt I must be doing it wrong. But what if you need your business to be comfortable and safe because you’re already dealing with life stuff? For example looking after elderly parents, being a career, or dealing with a chronic illness? In this interview, Laura shares how she’s adapted her own business to suit her, her goals, and her family. And how she’s expanding her comfort zone rather than pushing through it. Laura shares valuable lessons she learned that changed and simplified the way she runs her business. Key takeaways from this episode Voxer works like leaving a voicemail message on Whatsapp or Facebook Messenger, but there isn’t a time limit to how long the message can be. The person can listen in real-time while you’re leaving a message in Voxer. We need someone accountable to keep our work on track and motivated. We can learn how to have a successful business without burning ourselves out. Working on something without burning out is a choice you have to own. Choosing not to burn yourself out gives you space to be more creative and earn more. It’s better to expand your comfort zone than go out of it. Your business will have its hard parts, but you don’t have to make it harder for yourself. Always ask yourself how you can make things easier and simpler. Dig deep and figure out what is making things hard to be able to work on it more effectively. There are many ways to do things; You can always pick the strategy that will work for you. Episode Timeline: 00:04 Intro 01:08 Episode Intro 02:18 How Laura Robinson changed the way she does her business 03:41 How Voxer works 06:59 Who Laura is and what her business looks like now 08:14 How Laura progressed into mentoring 09:49 The benefits of having someone to keep your business on track 11:31 Laura’s thoughts on having comfy businesses 13:53 Laura’s advice on creating a successful business without burning out 18:48 Laura’s focus this year 20:29 Laura’s comfy business newsletter 24:29 Expanding our comfort zones 27:09 Finding ways to make hard things simpler 29:25 Laura’s advice on making hard things more comfortable 31:39 Picking the right strategy that works for you 33:40 How to connect with Laura 34:39 Outro How to connect with Laura Robinson: Website: worditude.co.uk/newsletter Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
9/11/23 • 35:28
During Covid, Amy Jones had a moment where she thought it was game over for her in-person yoga business. Still, after a conversation with her Mum, who offered her money to get her through the next 6 months, Amy decided no Covid wasn’t going to take away her business. She then learned everything she could about taking her business online, and that’s how our paths crossed in 2021 during a live round of my free Business Breakthrough Training. We’ve been working together inside my business coaching membership online business collective for over a year and nearly as long working 1-2-1 together. Amy now mentors other yoga teachers on how to have profitable yoga businesses they’re proud of and has a successful online yoga business and an enviable easy way of doing her marketing and making sales. She’s a true inspiration, have a listen. Key takeaways from this episode Take advantage of the many things you can access and learn through the different online platforms. There should always be a fair value exchange for what you’re doing. Lead the way in asking the right price and refrain from copying others’ service rates. If you’re not charging enough, you’re also not insuring commitment. Learn the seasonal rhythm of your business and plan for it well. Turn the spotlight away from you and turn it to the people who seek your service. We often beat ourselves up for being human but remember we’re doing our best to help and serve. Investing in yourself changes your attitude; It makes you feel more accountable. Aside from the support you are getting from your family, get yourself in a community of people who do the same business and experts in your field too. You are the one who makes the rules in your business. There are a lot of tactics to sell, and you have to be human behind these tactics. Make offers, make money. Always make an offer after telling people how you can help them. Episode Timeline: 00:04 Intro 01:05 Episode Guest: Amy Jones 02:03 How Amy ended up with her business 03:23 How Amy’s business is operating today 05:03 How she overcomes her tech fears 06:38 On being a generator and taking actions 09:34 Why Amy is passionate about teaching yoga teachers 12:29 The challenging part of the business and the right mindset to overcome it 17:08 Asking the right price to keep the business going 20:00 Amy’s best bit of advice on money mindset 24:57 Joining the Business Collective and the importance of getting into a community of people in the same business 35:51 The right thinking around launching and using online platforms for the launch 38:32 Making the Rules in your business 40:50 How to be human behind the selling tactics you do 42:33 How to connect with Amy 43:58 Amy’s advice on selling more and making time for revenue-generating activities 46:32 Outro How to connect with Amy Jones: Website: www.amy-yoga.com Instagram: https://www.instagram.com/amyyoga.teacher.trainer/ Podcast: Prosperous Yogini Apple Podcast: https://podcasts.apple.com/gb/podcast/prosperous-yogini/id1627989066 Spotify: https://open.spotify.com/show/244DbI7trXPlLePjJDBMoI Connect with Nina Gordon: https://ninajgordon.com/ More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
7/18/23 • 47:21
Unclear boundaries attract the wrong clients. When you start to work better around your value, your ideal clients will be ready to work with you. This will save a lot of your time and resources in the long run. In this episode, Ruth talks about how much you should give away for free and how you should decide on what is worth it. She shares her experience with setting up clear boundaries and finding the right clients for her business. Listen and Enjoy! Key takeaways from this episode Work around your value, have clear boundaries, and be open to updating and revising them as your business evolves. Networking and talking to people give insights into who your ideal clients are, what they need, and what they are looking for. You have to try and experience things for yourself to decide what is right for you. Sometimes saying no means you set boundaries so people know they can't pick your brain for free, waste your time, and have lots of coffee chats with you. Saying yes to doing something for free can also get you in front of someone else’s audience. Many people find giving things for free rewarding. No one strategy works for everyone. It is up to you to decide if something is worth it. To best decide on which strategy will work for you, you have to look at what stage you are in your business and what you’re trying to achieve. Episode Timeline: 00:00 Intro 00:17 Podcast Intro 01:20 Today’s Episode 02:26 How Ruth started setting boundaries in her business 04:56 Finding the right people to work with 06:28 Getting insights and research for valuable content while talking to people 08:36 Should you do paid webinars and challenges to launch your next course? 10:20 When does doing things for free work? 11:31 Ruth’s audiences’ thoughts on working for free 13:28 Deciding on a fair value exchange 14:28 Never undercharge again 15:12 Outro More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
6/19/23 • 15:45
Two reasons you should set up your business in maintenance mode: The fact that life throws unexpected things, and the need for creativity and freedom to do other things to scale your business. In this episode, Ruth Gilbey talks about running your business in maintenance mode. She shares a useful guide on how to set up your business and some of the useful tools you need for it. Listen and Enjoy! Key takeaways from this episode: It’s important as business owners to have white space in your calendar for creativity and a business that doesn’t rely on you so you can have the freedom to do other things A lot happens to us and we have to keep showing up in our business even when we don't feel like it. So having this robust kind of infrastructure in your business gives you some peace of mind. Don’t make any drastic decisions and remember that most emotions are temporary. Some Automation Tools You Need for Your Business: Social Media Scheduling Tool - allows one to plan, manage, and recycle content. It’s somewhere to also store all your content and can be easily used in a team for collaboration. (e.g. MeetEdgar, Buffer, HootSuite, Planoly, Social Bee, ContentCal, and Metrical) E-mail Marketing Tool - sends a regular e-mail newsletter and podcast updates. This can also set up automation for new subscribers, sales funnels, new customers or clients, cancellations, follow-ups, and more. (e.g. MailChimp, Active Campaign, and Kajabi) Google Doc of templates that are used if you need a personal touch on your e-mails. Click Up and Slack - used for collaborating with team members. Zapier - helps different tools talk to each other. Payment Plan Subscriptions - used to set up payments so you’re not chasing up payments. (e.g. PayPal, Stripe, and Kajabi Checkout.) Brand Guidelines and Assets Documents CRM for Managing Clients Tools for Personal Stuff E-mail Organisation Automation - helps organise the e-mails that come to your inbox into different folders. Guidelines on Running Your Business in Maintenance Mode: Make a priority list of what you need to do and be brutal if you’ve got a short amount of time. Communicate. Notify contractors and clients if things are changing. Recycle your marketing content and do not just create more and more. Look at automation and scheduling tools. Look at your expenses and financial commitments. Give yourself what you need. Batch things such as recording podcasts, writing e-mails, and creating content. Set boundaries. Episode Timeline: 00:04 Podcast Intro 01:08 Episode Intro 01:30 How automation and systems transform businesses 04:35 Some tools you can use for setting up your business in maintenance mode 11:45 Having some peace of mind in your business when a lot of unexpected things happen 12:42 What made Ruth change the way she runs her business 13:24 The processes that Ruth went through 14:00 Having an extended period of time before making a big decision 15:52 What you need to do to run your business in maintenance mode. 20:52 Recap 21:39 Ruth’s advice to you 22:19 Outro More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
5/9/23 • 23:08
Signing up for and contributing to a business bundle can be an amazing opportunity to try something new, learn from other people, and even make money. If done right, it’s overall a rewarding experience. In this episode, Ruth Gilbey reviews and reflects on the 5 things that she learned from contributing to Elizabeth Goddard’s Christmas Party Goodie Bag Bundle. She also shares 3 things to remember when signing up for these business bundles. Listen and Enjoy! Key takeaways from this episode: A business course bundle is a collection of digital products from different contributors. You either sign up for free for a bundle of things in exchange for your email address or you could pay a low-cost paid option for one. 5 Things I Learned from Contributing to Elizabeth Goddard’s Christmas Party Goodie Bundle: It is a great way of building your list without using ads. You can make money from contributing something even though you’re giving away something free. You get an amazing behind-the-scenes experience. It’s good to try things out and experiment. It’s an interesting and rewarding experience. It’s an incredible opportunity to learn how other people do things and to get inspiration from them. Some Things to Remember When Signing Up for Business Bundles: Be open to different ways of growing your list. Avoid sign-up overwhelm. Remember there’s a value exchange when you get something for free. Episode Timeline: 00:04 Podcast Intro 01:08 Episode Intro 01:58 What a business course bundle is 03:27 What Ruth contributed to the collection 04:06 A great way of building a list without using ads 04:41 Earning while contributing something for free 05:47 An amazing behind-the-scene experience 06:43 Trying things out and experimenting 07:26 Getting inspiration from other people 08:00 Ruth’s advice 10:35 Outro To learn about being a Bundle Contributor or hosting your business bundle, look at Lizzy’s Summits and Bundles Success course. More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
4/11/23 • 11:24
Feeling sad and unmotivated about your business is a real thing. The many toxic positivities out there do not help business owners normalise the ups and downs of having a business. What we need to do is to accept these feelings, face them, and plan our next step. In this episode, Ruth Gilbey shares 5 practical steps to help you reflect and get your motivation back if you’ve fallen out of love with your business. Listen and Enjoy! Key takeaways from this episode: 5 Practical Steps to Do if You’re Feeling Unmotivated: Don’t make rash decisions based on temporary emotions but equally, don’t stay stuck. Make sure there's nothing else going on, like literally being tired! Overwhelming and burnout is s the real thing. Take a break or get a change of scenery and have a good night’s sleep. Take some time out and revisit the problem. This works for all issues, not just falling out of love with your business! Get curious. Dig deeper into why you might have fallen out of love with what you’re doing. Give yourself permission to change your mind or evolve your business. Know that it's ok to change what you're doing but do it on your terms and your time frame. Find the right person to talk things through. This isn't always a family member but someone who will understand you and what you’re doing. Episode Timeline: 00:00 Podcast Intro 01:08 Episode Intro 01:50 Toxic positivity in the world of business 02:17 Not loving every single thing about your business 03:36 Temporary emotions 04:57 Flexing your time to make it work for you and your energy 04:57 Taking a break 05:35 Getting curious 06:06 Giving yourself permission to change your mind 06:53 Finding the right person to talk to 08:22 Episode recap 09:50 Outro More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
3/14/23 • 10:39
Should you use your own name for your business? You don’t want to be stuck in thinking and procrastinating over the perfect name for your business. Thus, naming your business after your name might be helpful to get going. However, there are opposing views on this matter. In this episode, Ruth Gilbey tackles one of the most frequently asked questions in her social media accounts: Should you use your own name for your business? She shares the pros and cons of using your name as a brand to help you decide on what you should name your business. Listen and Enjoy! Key takeaways from this episode: Using your own name means you are developing a personal brand. Whereas if you create a business name, you’re building a brand and a company that’s bigger than just you. Pros and Cons of Using your Name as your Brand: PROS: Quicker to get going Quicker decision-making Quicker to get traction Quicker to get engagements Quicker to get clients Quicker to create that know, like, and trust with people CONS: Quite difficult to sell a personal brand to another company Harder to raise finance to expand Harder to exit for someone else to run the business Harder to outsource certain parts of your business (social media or marketing) because you are the face of your business Episode Timeline: 00:00 Episode Intro 00:23 Podcast Intro 01:28 One of the most frequently asked questions 02:28 Ruth’s usual advice when naming a business 03:03 Why Ruth came up with her business name 04:27 How Ruth’s business evolved since 2009 05:51 Pros and cons of creating your personal brand 07:28 The conclusion 07:52 Outro More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
2/14/23 • 08:41
In this episode, Ruth interviews Diane Houston. She shares how she started her business journey, the biggest challenges, and the hardest decisions she had to make in this journey. She also shares some practical advice for people who wants to start their business. If you are thinking of starting something and an opportunity comes, the first decision that you have to make is to step out and go for it. It will always be better to make a mistake, learn from it, make a pivot, and continue to grow than to never take the first step at all. Key takeaways from this episode: Make sure that all the decisions you make are your decisions. You will learn from things you do well and things you do not do well. First impressions usually tend to be right. If you are a solopreneur or just starting your business, one of the first hires should always be your right hand. Build habits and do positive things no matter what happens in the world. Read everything you can get your hands on. Make sure that you are everywhere, whether it's online and store, marketplaces, or direct selling mixture. Look after yourself first. Have something you can rely on, a favorite podcast, a good friend, or a book that you keep going back to. You have to keep being level-headed and you have to be open to all the opportunities that are coming to you. Be mindful of what you are consuming Communicating your brand story is the most important thing you can do in times like this Episode Timeline: 00:04 Podcast Intro 01:09 Episode Intro 01:45 Who Diane Houston is and what she does 02:52 What lead Diane to the business she has today 06:29 Diane’s advice for people who want to start a new business journey 07:42 The biggest challenges with Diane’s business journey 11:12 What it’s like to work with friends and family 12:22 Diane’s advice for people with what’s currently going on in the economy 15:23 Marketing channels that work for Diane’s business 16:45 How to connect with Diane 17:25 Outro Connect with Diane Houston here: Website: https://www.gildapearl.co.uk More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
12/20/22 • 18:14
VAT registration can be a bit overwhelming but knowing its practicalities and planning out things well can give you the peace of mind and relief to take the next steps necessary for your business growth and success. In this episode, Ruth Gilbey talks about the top tips on planning to become VAT registered, the logistics around being VAT registered, how you plan for being VAT registered, the mindset shifts, and the realities around what it means to be VAT registered as a business owner. Key takeaways from this episode: You need to register for VAT if your turnover is 85k or more in any rolling 12 months. You don't have to wait until you are at the 85k turnover mark to register to be VAT registered, you can do a bit more planning and take more control of the situation. You can register at any time, you don't have to have hit that mark. Set yourself up as a limited company, get yourself an accountant, and get VAT registered. It's a little bit more complex than being a sole trader or self-employed. When you move from being a sole trader, freelancer, or self-employed to being a limited company, the VAT allowance resets itself. You can claim back VAT and offset it against your VAT bill if anyone you've invoiced is VAT registered. List all your suppliers and all your outgoings and identify which ones were VAT registered. This is also a good chance to audit your business expenses. Update your website to have your VAT registration details on all your checkout pages, invoices, and account system. Remind yourself that paying taxes is a good thing. Being VAT registered will give you relief to take action in your business. Give your clients notice if you’re planning for a price increase. There needs to be more transparency with business coaches and business owners about the running costs of your business. Be careful aspiring to revenue promises that don't give you the real data behind them. A 20% profit margin in your business is seen as a good profit. Episode Timeline: 00:04 Episode Intro 00:28 Podcast Intro 05:16 When should you register for VAT? 06:44 Setting yourself up as a limited company 07:50 Getting help from an accountant 09:17 VAT allowance reset when transitioning into a limited company 10:55 Claiming your VAT if you invoiced anyone who is VAT registered 11:43 How Ruth planned for becoming VAT registered 13:04 Identifying who your VAT-registered clients, suppliers, and outgoings are 15:03 How being VAT registered shifted Ruth’s mindset 16:06 What to remind ourselves about paying taxes 16:52 Not holding yourself up and taking more actions in your business 17:27 Planning for a price increase and giving notice to clients 18:44 Transparency with business coaches and owners about your running costs 24:00 Outro Workbook Link: Set Your Secret Base Rate - https://www.ruthgilbey.com/base-rate-workbook More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
12/6/22 • 24:49
What makes business harder is our mindset that it should be hard. We overcomplicate things so much that it delays our actions to get the things that we want for our business. However, if we decide to make things simple, it is going to be simple. In this episode, Michelle Vroom talks about why we are making things in our business difficult and how we can simplify them. She also shares the power of one strategy and one offer and some tips on how you can make success and find clients through your Facebook group. Listen and Enjoy! Key takeaways from this episode: Women resist doing business because they've been programmed to believe that it needs to be hard. We are very much wired o expect instant gratification and results in a world where it is praised which results in overcomplicating things. Be aware of the reason why you want things to be hard in your business and redirect it. It is more efficient and productive to have just one offer, one ideal client, one message, one strategy, and one platform. Many people are complicating things by creating more and more offers and strategies and it's taking up so much of their time and energy. The secret code and formula are within you. You are the code and the formula. The 3 objectives of destination events in a Facebook Group: To grow, to pre-sell, and to sell. There will always be a need for Facebook and a need for people to be in a community with one another. One strategy can work if you decide that it is going to work. Simplicity starts with a decision to let something be simple even though that's going to be the most challenging part about it. There are different phases and seasons to business and you don't need everything for your business in one season. Relationships are what's going to lead to clients. Episode Timeline: 00:00 Episode Intro 00:45 Podcast Intro 02:06 Who Michelle Vroom is and who she helps 03:08 How Michelle ended up with the business that she has today 05:13 Why do some women overcomplicate doing business 06:22 Our expectations of instant gratification and results 07:31 Undoing the pattern of overcomplicating things and delaying actions 08:53 Michelle's passion to help women feel more empowered 10:32 The first steps to simplify getting clients 13:35 The power of one strategy and the objectives of destination events 17:32 The importance of your ability to build relationships with people 19:28 What makes a strategy work 22:04 The advice Michelle wishes she'd been given when she started her business 24:18 How to find more about Michelle Vroom 25:07 Outro Connect with Michelle Vroom here: Facebook Group: https://www.facebook.com/groups/marketlikeabossgroup More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022 Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
11/15/22 • 26:15
You’ve set up your email marketing tech and started emailing your list… now what? List building and email marketing end up way down on business owners' list of priorities. I was thinking about how I’m often trying to persuade people that prioritising list building is a good idea, but instead, why don't I show you how you can make money from it? Then that’s much more of an incentive to get going right or finally take it seriously. In this episode, I talk about The 3 Ways You Can start monetising your list today without a big fancy funnel and loads of tech. This episode was inspired by a conversation and some longer training inside my ongoing coaching programme, The Online Business Collective. Key takeaways from this episode: Fads will come and go but e-mail marketing is always there. Whenever you're doing something in your business, you need a goal. You need to know why you're doing it. There isn't just one way of running your business. There are multiple ways. Having an e-mail list is a tried and tested thing that has been working for many years. It's important to upgrade your marketing mindset. Start selling in every e-mail. If you start right from the beginning of talking about your offers in your e-mails, people won't be surprised or offended. It's possible to add value and be helpful whilst having a very transparent and authentic call to action to sell in your e-mail. Share your tips and stories and then relate them to something that you sell. Add a super signature to the bottom of your e-mails. Episode Timeline: 00:04 Podcast Intro 01:10 Episode Intro 02:18 The question from Ruth’s coaching program that inspired the episode 07:24 Upgrading your marketing mindset and selling in every e-mail 10:58 Sharing tips and stories relevant to your offer 13:51 Adding a super signature to the bottom of your e-mail 15:00 Different ways of writing your super signature 16:09 Recap 17:27 Outro Download here: 8 Ways to Nail the Sale: https://www.ruthgilbey.com/8-steps-to-nail-the-sale More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022 Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
11/8/22 • 18:16
Writing a book might be a very difficult task especially when starting it. There comes a time when procrastination and impostor syndrome comes. Thinking about the people that need to hear your voice and committing to writing could be great ways to combat these. It will open up a lot of opportunities you did not even expect. In this episode, Steph Caswell talks about how she moved from being a deputy head to an author of six books, including her latest book, Dare to Write. She also talks about how a book can help your business and what you should do if you're procrastinating around writing a book or if impostor syndrome comes up. Listen and Enjoy! Key takeaways from this episode: You write the book that's inside you and you can't predict what book is going to come next. Writing a book for business becomes a part of your business model and your marketing strategy. Writing a book opens up many opportunities that you probably would never even think about. If people want to get to know you but don't necessarily want to buy your program, starting with a book is a nice way of introducing yourself to them. There's no sort of waiting for the muse to take you. It's sitting in the chair and committing to writing regularly. If you can commit to writing even just 300-500 words every day that is going to build into a book. If you are having that impostor syndrome, look at the books that you've got and you'll find that there are so many that are all under the same thing in the same sort of theme. There are so many ways you can say something, but it's the way you say it that matters. If you got people that want to hear from you, they're going to want to hear your take on that particular topic even though they've got loads of other books on their shelves. Over researching is procrastination in disguise. Have a plan but don't be held rigid to it. Things always come up and opportunities present themselves in a way that you can't even foresee. Episode Timeline: 00:00 Episode Intro 00:40 Podcast Intro 02:05 Who Steph Caswell is and who she helps 03:05 How Steph ended up with the business that she has today 05:22 What Steph learned from the process of shifting into her business 06:25 About Steph’s books 09:30 What drove Steph to start writing 11:15 Why are books good for someone’s business 12:54 Steph’s advice on getting started with writing 14:59 What to do when Impostor Syndrome comes 17:57 A take on over researching before writing 19:34 Steph’s advice on starting a business or a freelance work 21:21 Listening to your intuition 24:40 How to find more about Steph Caswell 25:40 Outro Connect with Steph Caswell here: Instagram: https://www.instagram.com/creatinghappywriters LinkedIn: https://uk.linkedin.com/in/stephcaswell Get her books here: Website: https://www.creatinghappywriters.com More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022 Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
10/25/22 • 26:33
I have lived through quite a few recessions, economic downturns, and pandemics (still can’t believe I can now add pandemic to the list). As difficult as recessions are, experiencing them and learning from them has helped me make better business decisions and stay the course when I feel like giving up. Economic downturns, recessions, and pandemics have shaped the business I have today—a business with multiple income streams that don't all rely on trading time for money. In this podcast episode, I share what keeps me going and what practical things you can do to survive and even thrive during a recession, because emails and podcasts like this have helped me and I want to help you right now. Key takeaways from this episode: The inaction we take doesn't create any action. There's always something positive out of a difficult time and we don't know what we don't know. Recessions are inevitable. They are part of our economic cycle but we will get through them. Recessions are awful but also offer important economic benefits. It's a human need to contribute. It's a balancing act of supporting others whilst looking after your own needs as well. Feeling guilty about making money in your business does not help anyone. The more you earn, the more you can contribute and help others. Panic is very human and normal, but equally, by understanding it, normalizing it, and becoming self-aware, we can adapt and build resilience. Make decisions when you are in a logical state of mind, not emotional. Reduce your news consumption. Stay informed but don't overconsume. Get advice from reputable sources. Gather data and information. It is important to review and understand your finances, results, and data. This is not a time to bury your head in the sand; This is a time to be informed. Practical steps you can implement to protect your business: Reassess your monthly budget and assess what your business needs to still run and still grow. Maintain your marketing efforts Upgrade, update, and reevaluate who you do your business with, who your client is, and what your niche is. Research recession-proof businesses. Be smarter with what you invest in. Re-evaluate and revamp your offers and services. Upgrade and get your support. You aren't supposed to do everything alone as a business. Protect your business. Episode Timeline: 00:04 Podcast Intro 01:05 Episode Intro 02:14 Some quotes that will help reframe what’s going on at the moment 04:08 The 2008 credit crunch experience for Ruth 07:10 Recessions as inevitable parts of our economic cycle 10:21 The balancing act of supporting others while looking after your own needs 12:34 Our behavior during a recession and how we can do better 13:41 Making decisions in a logical state of mind 19:52 Practical steps you can implement to protect your business 20:29 Reassessing your monthly budget 20:40 Maintain your marketing efforts 21:34 Upgrading, updating, and reevaluating who you do your business with 22:59 Researching recession-proof businesses. 23:58 Being smarter with what you invest in. 24:53 Re-evaluating your offers and services. 25:39 Getting your support 26:09 Protecting your business. 27:09 Recap of the practical steps you can implement to protect your business at any point 28:55 Outro Links: Protect your business Get insurance. There are many different types of insurance out there, depending on what kind of business you have or whether you are a limited company or freelancer. Ask around for recommendations depending on your sector and industry. I have insurance with Dinghy if you sign up to Dinghy using this link https://getdinghy.com/deck/members/rg-8885 we both get a £15 amazon voucher. Have up-to-date contracts. There are many different types of Legal support and contracts out there, depending on what kind of business you have or whether you are a limited company or freelancer. Ask around for recommendations depending on your sector and industry. I use Koffeeklatch contracts. Koffeeklatch helps micro-businesses thrive and become more profitable. Koffeeklatch contracts and courses can be found here (I'm an affiliate because I think what Annabel and Koffeeklatch do is fab and as you know I'm only an affiliate for things I love and use myself). More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022 Facebook:https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
10/11/22 • 29:44
The best way to network is to do it authentically. In the process of meeting new people and finding a way to help them, we are creating a network without realising it. When we do networking freely, we find more people we are aligned with and that’s how we find our tribe. In this episode, Shona Chambers, a freelance marketing consultant, talks about the importance of finding your tribe. You will learn tips on how you can create a network authentically and how you can find opportunities with your network naturally. Listen and Enjoy! Key takeaways from this episode: We all have a natural network. There are always going to be people who are already more attuned to the direction that you're going in. If you meet somebody, think about what they are looking for and how you can help them in a gentle process. There are two kinds of people, the ones that want to be out there with others and the ones that don't. Collaborations don't have to be necessarily about making money together, it can be about how you can grow your audience together or find new people that you would not find alone. Understand yourself as a social creature and think about whether you want to be bound to recommending certain people for positions when they come up or you want to be free to network with people you find yourself more aligned with. Just try to be a nice person to help others. Figure out how you can do something a little bit first before you go full into it. Nowadays, there's no such thing as a job for life. Whether you stay in an industry for life is another thing, but having multiple ways of paying your bills is a good idea. Episode Timeline: 00:00 Episode Intro 00:38 Podcast Intro 02:30 About Shona Chambers 03:59 How Shona ended up with her current business 07:12 How Shona got her first clients 11:17 Doing collaborations with other people 13:40 Networking online 14:35 Gravitating towards authentic networking and finding opportunities through it 15:43 How Shona found her tribe when she went freelance 17:09 Networking by just trying to help others 18:40 Shona’s advice for people who are thinking of going freelance or starting a new business 20:17 How to find more about Shona Chambers --- Outro Connect with Shona and download her book here: Website:https://www.shonachambersmarketing.co.uk Amazon:https://www.amazon.com/marketing-tips-small-business-owners-ebook/dp/B08J4JPZK9 Book Recommendation: The Multi-hyphen Method by Emma Gannon https://www.emmagannon.co.uk More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/next-client Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022 Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
9/27/22 • 21:55
It is so important to take care of ourselves while scaling our business, ye so much of the time looking after yourself goes to the bottom of the pile. It will be easier to do when you reflect on the expectations you put on yourself, set boundaries, and find that work-life rhythm you need in your lives. In this episode, Rachel Martin talks about the business she has today and her realisations along the process. She also shares great tips on how to look out for yourself whilst scaling your business and how you can cope with the current recession we are all going through right now. Key takeaways from this episode: Doing your tax returns yourself is often like walking through airport security; You know you've not done anything wrong, but you still feel a bit sweaty, and you don't want to be picked on. Boundaries are the only way to put things in place to protect yourself. You have to find a work-life rhythm rather than a work-life balance. Push back on these expectations that you're putting on yourself, like reframe it, reword it, is it work-life balance, or is it work-life rhythm? We are real people outside these businesses, we have a real life. Be clear on your goals. Have flexible goals and flexible targets rather than fixed targets Nobody gets to 100 overnight. It's one every single day. We are the person we have to spend the most amount of time with and so we are the most important person to put boundaries in place with. It's very easy to agree to things when they're not happening to you right now. You have to serve yourself because nobody else is serving you. We can take everything that we learned from the pandemic and apply it to a recession. Tax planning is a huge part of every part of the business. Financial anxiety is caused by uncertainty. Enjoy the process and do not be afraid to ask for help. Episode Timeline: 00:04 Intro 01:09 Episode Intro 01:32 About Rachel Martin and what she does 02:39 How Rachel ended up with her current business 05:19 Some bits of Rachel’s business 06:41 How to scale your business while still looking out for yourself 12:41 Putting boundaries 17:40 Rachel’s advice for business owners during this time of recession 20:03 Looking after your mental health during the recession 22:50 The advice Rachel wished she received when she started her business 26:14 How to find more about Rachel 27:15 Outro Connect with Rachel Martin here: Instagram: https://www.instagram.com/accountant_she Youtube: https://www.youtube.com/c/accountantshe More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022 Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
9/13/22 • 28:10
It is not easy to be visible and to put oneself out there for the people. However, when you think about your purpose of serving these people and that you have something to share, things become easier. You may think that what you have is so small and simple but it is exactly what other people need to take a step ahead. When you give up on your purpose, you’ll never know how close you are to making things happen. In this episode, Ruth interviews Tami Abonga about what’s working on Pinterest in 2022. She also shares some great advice on starting or launching your own business online and overcoming the struggles of going out there and being visible to serve the people. Listen and Enjoy! Key takeaways from this episode: If you have that mindset of serving, it will be easier for you to go out there and be visible. Even if you are two steps ahead of the person you are trying to help, that is more than enough to help them because you have something that can help them get two steps ahead. Pinterest works like a search engine so you have to think of what your target audience would be searching for. Find the keywords and use them in your content on Pinterest. If you are thinking about using Pinterest, the best time is now, so that in six months or three months, you've already built that momentum and you started to build an audience on Pinterest as well. Create blog posts, have the call to action, and pin them to Pinterest. It's good to have a separate landing page for whatever lead magnet you've got. Make sure that you are not just pinning the same thing over and over again instead, you should curate a feed of helpful content for your ideal audience. Start small, be around other people who are doing the same thing as you, and just go for the business you want to do. The whole point of being in business is to help people and to enjoy doing it. When you give up, you'll never know how close you are to finally making things happen. Focus on where you are and how you can help people while you build yourself up. Episode Timeline: 00:00 Episode Intro 00:41 Intro 02:03 About Tami Abonga 02:32 What led Tami to her business today 06:40 How Tami overcomes the struggles of going online and talking to people 09:26 Tami’s advice on using Pinterest for business 10:50 How to find the keywords to use for your content 12:10 The best time to start using Pinterest for business 13:02 Getting leads from Pinterest 14:57 How Pinterest changed over the last few years 17:56 Tami’s advice for people who are starting a new business 22:07 Where to find more about Tami Connect with Tami Abonga here: Website: https://www.freshpinstudio.com Instagram: https://www.instagram.com/freshpinstudio More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022 Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
6/13/22 • 23:39
Everyday tasks can be very overwhelming, especially for moms and business owners. However, creating a system in prioritizing and organizing can be a big help to save time and make time for the things that you need to accomplish every day. In this episode, I interview Heather Greco from Chaos and Cookies. She shares the things you need to do to keep your family and your business in a routine. This episode is full of some great hacks and tips to help you get organized in life, family, and business. Have a listen. Key takeaways from this episode: Being granular with your time management is a very big deal. Be proactive and not reactive. Sectioning clothes and the ingredients for meal preparations saves a lot of time. Having organization bins all across the house helps kids understand that there's something that needs to be done without you asking. Creating systems makes things easy because it's just something you do naturally. You can digitize your papers, organize them in albums, and throw them away. You do have time; You just have to figure out what you want to make time for. Give yourself, each day, three non-negotiable things that you will make time for. Writing your accomplishments at the end of each day is great for the brain. Don't overwhelm yourself and don't set too many deadlines close together. A business is not a delivery service, and you have to put in the work and the time to build it, for it to deliver what you want. Episode Timeline: 00:04 Episode Intro 00:21 Intro 02:02 About Heather Greco 03:00 How Heather ended up with her current business 04:55 How Heather applies what she teaches others in her life 06:18 Time management 08:10 Tips on organizing clothes and meal preparations 12:37 Delegating tasks 19:46 Heather’s advice to moms who say that they don’t have time 24:08 Heather’s advice to people starting their business 27:33 How to find more about Heather 27:57 Outro Our Guest: Heather Greco is an Efficiency Expert. As a busy mom of three and the founder of Chaos n’ Cookies, Heather’s main objective is keeping moms from crumbling. After gaining 10+ years of experience as a Director of Marketing helping build multiple 6 & 7-figure businesses for other women, Heather has created the Chaos Control System to equip moms to overcome their objections so they can live the life they want to live and start that business they have always wanted. The Family Playbook, or standard operating procedure, is the tool every mama needs to save time and stress-less when chaos ensues at home. Heather also helps new business owners to simplify systems on social media and other business platforms to automate processes to get their business up and running quickly and efficiently with how-to tutorials and hands-on coaching. Heather has helped hundreds of women to be more productive and self-sufficient in their homes and businesses allowing them to reclaim control of the chaos. Connect with Heather Greco here: Website: https://chaosncookies.com Instagram: https://www.instagram.com/theheathergreco https://www.instagram.com/chaosncookies/ More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/the-sold-out-solution-2022 Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
6/6/22 • 29:26
Most of us are programmed to focus on making improvements for our weaknesses that we tend to forget to value what we are good at and what we love doing. What we think is productive can sometimes make us too exhausted and that holds us back from succeeding. In this episode, Louise Miller talks about compassionate, sustainable productivity and its five pillars. She also shares her experiences and some advice for people who are starting and growing their businesses. Key takeaways from this episode: Productivity is about doing what's important, as efficiently as you can or as effectively as you can, to create space for what you love. When we take a break our brain can still process things in the background and come up with all the creative solutions to problems. When starting a business, a sustainable approach is to first know about yourself and to pay attention to what feels right for you. Give yourself space to think and plan when you are growing your business. Think about the freedom that getting help is going to give you and how you can then get playful and creative and do incredible things. The Five Pillars of Compassionate, Sustainable Productivity 1. Vision Having a vision is an important starting point to knowing what is important. 2. Goals The goals you set should be aligned with your visions and should motivate you. 3. Organization and Planning You should make sure that you have plans that will move you in the direction of your goals. 4. Awareness You should pay attention to how we are using our resources to get stuff done. 5. Habits Building supportive habits will set you up for success. Episode Timeline: 00:04 Intro 01:22 Episode Intro 01:48 What help Louise Miller offers to business owners 03:00 How Louise ended up in her business 06:39 The society’s idea of success 08:04 Louise’s definition of compassionate, sustainable productivity 09:31 The five pillars of compassionate, sustainable productivity. 15:12 Valuing the things that we love doing 18:30 The overwhelming idea of having too many ideas 19:16 Planning in a flexible way 21:15 Advice for starting business owners. 22:34 Advice for people who are growing their business. 24:48 Give yourself permission to get help. 25:38 How to find more bout Louis. 26:21 Outro About Our Guest: Louise Miller is the woman behind bettylouonline.com. She works with busy, successful business owners who want to run a fulfilling business without burning out. She helps them to get stuff done with less stress and more ease, so they can create space for the things they love. Connect with Louise Miller here: Website: https://www.bettylouonline.com LinkedIn: https://uk.linkedin.com/in/louisemiller-bettylou Workbook: https://www.bettylouonline.com/inspiringwomen Book Recommendation: Be A Free Range Human by Marianne Cantwell https://www.beafreerangehuman.com More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/the-sold-out-solution-2022 Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
5/23/22 • 27:38
If we have the ability to do everything, there will not be a journey and there will not be a story. However, if we permit ourselves to fail, that is experience and that is life. In this episode, Ruth Gilbey discusses imposter syndrome, how to overcome it, and grow in confidence. It is a popular topic because many people suffer from it. Ruth will share four steps to combat this. Listen up and learn! Key takeaways from this episode: 85%of people suffer from imposter syndrome. There is no shame in suffering from imposter syndrome. Imposter syndrome could be a sign that you are pushing yourself outside of your comfort zone. The more you do something, the less imposter syndrome you will feel. Be honest about what you don’t know. We can't be good at everything or know everything we learn and unlearn all the time. Think about the people who need your help. Permit yourself to learn by failing. Success is about a series of failures a lot of the time. Episode Timeline: 00:04 Intro 01:09 Episode Intro 01:45 The percentage of people who suffer from imposter syndrome. 02:20 What is imposter syndrome? 03:20 Famous women who suffer from imposter syndrome. 04:45 What made Ruth realize that she is suffering from imposter syndrome. 06:31 Imposter syndrome as a sign of leveling up. 06:31 Imposter syndrome is natural and human. 07:41 Being honest about where you currently are. 08:07 Focusing on who you can help. 09:12 Permitting yourself to fail. 09:34 The lesson that Ruth learned being a converted perfectionist. 10:17 Recap 11:09 Outro More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/next-client Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
5/9/22 • 12:12
Pretty much anyone can start a membership business, but what does it really take to start? Also, knowing that there’s a lot of memberships and competition out there, what would be the key to having a successful one? In this episode, Callie Willows of The Membership Geeks talks about how she ended up with the business that she is doing now. She will also give a lot of advice on having a successful membership business from starting it to retaining it as it evolves through the years. Key takeaways from this episode: Anyone can start a membership, but whether everyone should is another matter. Memberships are more of a slow build, and you need to be in it for the long haul and committed to that. So it's a marathon, not a sprint. Anybody can start a membership but you need to go into it with the right mindset, the right idea, and the right kind of approach to what you're going to be offering. You don't need a big audience, but you do need an audience, you need somebody that you are going to launch to. The smaller your audience is, the more realistic you need to be about the kind of numbers that you're going to get and the growth you're going to get from the start. People join memberships more for convenience because they can get everything in one place and they can be more guaranteed of a result and extra support. It isn't just about the content; It's about helping someone get success and support getting there. There's always going to be competition for anything, so the key to having a successful membership, even if it is a saturated market, is to work out what your thing is. Memberships evolve over time so start as simple as possible. You can't have a successful membership if you're focusing only on getting new members in, you've got to go into it being passionate about actually supporting people, helping people get results, and providing the best membership experience possible. There are 100 different pathways to success and you need to do what lights you up and what makes your tail wag. Episode Timeline: 00:04 Intro 01:32 Episode Intro 02:05 About Callie Willows' business 02:47 How Callie ended up with the business that she has today. 07:27 Callie's work with her business partner. 08:33 Who is right and not right for a membership. 10:31 The need for an audience to start a membership. 11:50 What to give away for free in the membership. 15:29 The competition in the industry of memberships. 17:09 Callie's advice about starting a membership. 19:27 Advice to someone who is a new business owner. 20:47 How can people find Callie and The Membership Geeks. 21:21 Outro About our guest: Callie Willows is the Co-Founder of the Membership Geeks together with her partner, Mike Morrison. She began her entrepreneurship journey when she was 19 years old and she created her first membership site for her first business. This led her to help people create their own membership sites and eventually started the Membership Academy. Connect and know more about Callie and her business here: https://www.membershipgeeks.com https://www.instagram.com/calliewillows More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/next-client Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
4/25/22 • 22:45
A lot of business owners sometimes feel like giving up because they want to get to the end destination without going through the foundational things of the business. What they don't know is that once they have these business foundations in place, their business is going to fly. This episode is all about the importance of business foundations. I explain what these foundations are and some of the steps that you can take to get those foundations in place. Listen and let’s build our business the right way. Key takeaways from this episode: Starting, running, and growing your business is an ongoing process. Slow and steady wins the race Foundational things aren't going to get you success overnight, but they do work. Implement and take action as you are learning. 6 Business Foundations Most Business Owners Skip Choosing and planning the business that you really want. Getting more specific and niching. Get clear on who you want to work with. Learning how to speak with your ideal client, in person, on e-mails, and on your website. Creating offers and services that you want to offer. Prioritizing having a website 90% of the time. Episode Timeline: 00:04 Intro 01:08 Episode Intro 01:53 Business as an ongoing process 01:54 Enjoying the business journey and slowing it down 03:23 Business foundations build business momentum 05:12 Planning for the business that you want 06:07 Niching 06:42 Knowing and understanding ideal clients 07:30 Speaking to your clients 07:58 Having a website 08:26 Recap of 6 business foundations 11:25 What's stopping people from doing these foundational things 14:26 Outro More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/next-client Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
4/11/22 • 15:07
Is it really all in the mind? Are we being compassionate and kinder to ourselves if we numb our negative feelings and just keep on going to achieve success? In this episode, I interview Jacqui Acree and she enlightens us about Emotional Freedom Techniques (EFT) or commonly called tapping. She also shares about the self-help industry, the good and the bad. It’s a great episode. Have a listen. KEY TAKEAWAYS FROM THIS EPISODE Remember to be aware of what our body is telling us. It is not just about positive thinking, working harder, and pushing through. Failure is a necessary part of success. It's not a failure on one side and success on the other, and you only get one. Failure is part of the experience of success, it's a journey, and you hit failure along the way. Self-sabotage is a form of protection. When we look at it like that, we can begin to honor its intent and then let it go. It's so important to be able to permit yourself to feel and feel the things that you feel. When we numb some feelings, we actually numb all of them. If you numb the "negative feelings" like anxiety, fear, disappointment, we are also numbing joy, maybe pleasure in some way. Visualizing a hard thing is going to catalyze a stress response in your body. When our body is stressed, it will go to fight or flight, we lose access to our rational perspective, logical brain. And we need those to show up and shine in life, whether business or life in general. Procrastination is always a stress response. Emotional Freedom Techniques, commonly called tapping, is a blend of acupressure and psychology. Emotional Freedom Techniques or tapping can help us go through what our bodies really feel. It helps us better transition to what steps we should take next to achieve our goals. Episode Timeline: 00:00 Episode Intro 00:40 Intro 02:01 About Jacqui Acree 03:37 How Jacqui ended up with her business today 07:10 Jacqui’s key messages for people about Gaslit 13:54 How numbing negative feelings also numb all feelings 16:31 The importance of honoring the journey instead of exclusively focusing on the big goal 19:33 How tapping helped Jacqui notice what she’s feeling and allowed it 26:31 Our body’s stress response when visualizing a hard thing we need to undergo to reach a goal 28:55 About Emotional Freedom Techniques or tapping 30:36 The first time Jacqui used tapping 36:15 Jacqui’s take on over-identifying our thoughts and feelings as ourselves 38:42 Transitioning from the feelings of self-doubt 43:04 How often people should use tapping 44:33 Jacqui’s last piece of advice to listeners 45:40 How to connect with Jacqui 47:42 Outro About our guest: Jacqui Acree is an EFT tapping Practitioner. Her mission is to empower entrepreneurial mamas to silence their inner critic, release perfectionism, and recover from goal trauma so that they can parent and lead with love and power. She uses a science-based practice (tapping) which stimulates the body’s energy points so you can experience physical relief, emotional wellness and feel at ease. Connect and know more about Jacqui and here: https://experience.jacquiacree.com https://www.instagram.com/jacquiacree More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/next-client Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
3/28/22 • 48:39
Is it necessarily bad to feel envious or jealous? Should we really be ashamed of these emotions? Or do they give us a clue of what we truly desire to take action on them? International Women's Day is happening this month and today, I really wanted to do an episode around working collaboratively, supporting each other, and empowering other women, which is a huge value of mine. But as I started to write this episode I wanted to talk about more about the days when you don’t feel like that. In this episode, I talked about the best reframe for envy of comparisonitis that would make room for effectively collaborating and supporting others. Key takeaways from this episode: Collaborating rather than competing means you really believe there's enough out there for everyone. People can support each other without any agenda. It's normal to feel envious or compare yourself but you can always strive to be the best version of yourself. When you envy someone, you don't necessarily want to take something away from them or wish something bad for them, you envy what they have or how they got it. Jealousy is something you can be curious about or something you can explore. Our emotions make us aware of what we truly desire and we can take action on those desires. When you truly allow yourself to explore your feelings, be human, and be curious about what emotion or belief is telling you then you can make more room for abundance, collaboration, generosity, and supporting others. Episode Timeline: 0:04 Intro 1:20 Episode Intro 1:50 Collaborating rather than competing 2:28 The joy of supporting and collaborating with others 4:21 Days we don't feel at our best 7:13 The feeling of envy isn't necessarily bad 9:20 The best reframe for comparisonitis 10:12 Why we feel ashamed of being jealous or envious. 11:07 How we can make more room for abundance, collaboration, generosity, and supporting others. 11:59 Outro More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/next-client Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
3/14/22 • 12:59
There comes a point in your life when you realize that your usual daily living needs a shift. Do you need to be on top of the game to venture into something different from your usual expertise? In this episode, former blogger and Online Business Strategist Gemma Bonham Carter talks about creating courses, launching courses, the right mindset around launching a course, how she started, and the lessons she has learned. It's a great episode packed with value that you're going to love. KEY TAKEAWAYS FROM THIS EPISODE Finding the right thing for you does not happen overnight. You sometimes have to take different gigs to find what will best suit you. Everyone may think that they should be experts and have all the credentials to be able to start a course, but it is easier to grasp lessons from a peer-to-peer kind of mentor than that of an expert. Hesitations also include the idea that the market is saturated, but the fact is, it's continuously growing, which gives more opportunities. Commitment, persistence, genuine care for your students, and long-term visions are some of the most important things you should consider for your course to be successful. It is normal to have hesitations and sit in discomfort, but the success will be worth it. Episode Timeline: 00:00 Intro 00:22 Episode Intro 01:39 About Gemma 02:14 How Gemma ended up with her business and how it started 06:26 Gemma's advice on people who are hesitant to start launching a course 09:37 The business opportunity in the growing online marketplace 11:57 Gemma's advice on how to keep the motivation 17:26 The right mindset for a course creator to keep 21:09 Gemma's advice for someone who's just starting or growing a business 23:39 How Gemma kept going to find what business she really wanted to build 26:01 How to connect with Gemma 26:50 Outro About our guest: Gemma Bonham Carter is a former blogger turned Online Business Strategist. She is a mom of two wonderful kids. She is passionate about helping entrepreneurs create profitable online course businesses so they can have more freedom in their lives. Connect and know more about Gemma and her business here: https://gemmabonhamcarter.com More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/next-client Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
2/28/22 • 27:46
It feels incredible to look back at the great things that happened to us during the past year and celebrate, but it is also important to look back even through the difficult times. Every experience leaves a lesson for us to take and use to plan for a better future. In this episode, I will share some of the things that happened in 2021, the lessons that I learned, and the things that I want you to focus on in 2022. Key takeaways from this episode: Spend some time, regularly, to look back and reflect on what you have achieved and the lessons you have learned during the past months and think of the next goals you want to focus on. It isn't just about your business; It's also about making room for the things that are also important to you personally, as well as professionally. In the early stages of building a business, it's hard work, but it does pay off. Six things I learned in 2021: Look after your mental health and make it a priority. Make time for the things that are important to you. Find your community and collaborate. Take messy action now. You're ready now. Build a team. Create valuable content. Spend some time to review and celebrate 2021. Episode Timeline: 00:04 Intro 01:10 Episode Intro 01:55 Looking back at the past months in business 03:55 Reflecting and celebrating with my team and spending the holidays out of the country 05:04 The good and the tough parts of the year for the family 06:03 Setting personal goals aside from business goals 07:56 The work that I've put into my business is really paying off 10:47 Making your mental health a priority 11:36 Making time for the things that are important to you 12:35 The importance of community and collaboration 13:26 The right time to take action 13:57 Outsourcing rather than doing everything by yourself 14:39 The impacts of my podcast on my business and other people 15:44 Recap of the things to focus on in 2022 16:55 Outro More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/next-client Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
2/14/22 • 17:48
Starting a business at any stage of your life is already hard. What more if it happens simultaneously with a drastic change in your physical body? In this episode, Katie Taylor, Founder and CEO of The Latte Lounge, shares her journey from discovering that she has perimenopause and how that led her to build an amazing community that helped a lot of women. Listen up as she enlightens us that we are not alone in whatever journey we are going through. Key takeaways from this episode: If your hormone levels fluctuate all the time, these symptoms are enough to make a diagnosis, and no one should suffer, and nobody should be spending years and years waiting and trying. Don't suffer in silence. Get your health sorted first, and then if you’re working in corporate, before you and set up on your own, get that all in place before you leave. Get some business coaching and have a business plan. Speak to your bank manager and figure out how you're going to finance everything. Episode Timeline: 00:04 Intro 01:08 Episode Intro 01:34 About Katie 02:15 The story that led Katie to create The Latte Lounge 08:18 How Katie created a community that helped a lot of women 10:08 How the conversations about menopause and perimenopause have changed 11:45 The effect of Katie’s condition on her work in the earlier stage. 14:02 Katie’s advice for women going through perimenopause 18:21 Katie’s mission in the workforce 20:33 Katie’s advice for women who wants to start their own business on their well-being 22:50 How to connect with Katie 23:40 Outro About our guest: Katie Taylor is the Founder and CEO of The Latte Lounge, an online platform for women over 40. Married for 28 years with 4 children, Katie has seen it all and understands that the sandwich generation brings about so many challenges. Previously she worked for over 25 years in PR, Marketing, Fundraising, and Event Organising for a variety of different children's and mental health charities. Connect and know more about Katie and The Latte Lounge here: https://www.lattelounge.co.uk/ https://www.lattelounge.co.uk/menopause/ https://www.lattelounge.co.uk/the-34-symptoms-of-perimenopause-and-menopause-symptom-checker/ More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/next-client Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
1/24/22 • 24:38
You are your best asset. That is why investing in yourself would be the best move that you can make. In this episode, I talk about the benefits and importance of investing in yourself. I highlight some of the resistance that you might have and how to overcome that. Key takeaways from this episode: Investing in yourself doesn't have to mean a financial investment. It could mean spending time reading a book on something. It could mean taking time spending time learning something. It could be doing a course. It could be working with a mentor. It could be making changes in your business. We're always learning. We are taught to be employees, and we are taught to do one thing. We have to unlearn this kind of thing, especially with the way things are changing all the time. You are your best asset for your business. You aren't supposed to do it all yourself. You don't know it all yourself. You aren't supposed to know everything. To know where and how to start investing with yourself, you have to start with yourself and your goals. Talk to someone about what you want, look at what you already have, and then look for the gaps. Episode Timeline: 00:04 Intro 01:08 Episode Intro 01:55 My former belief about education 03:14 How my belief changed 04:42 How to adapt in these changing times 05:20 Why women find it hard to invest in themselves 06:53 Reasons to prioritize investing in yourself 07:34 How do you know what to invest in 09:47 Outro Need help setting your own rates? Get my Secret base rate calculator. https://www.ruthgilbey.com/base-rate-workbook More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/next-client Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
1/10/22 • 10:42
Starting a freelance business is quite overwhelming. The to-do list is so long, options so overwhelming and you don't know where to start. In this episode, Pip Evan-Cook and Sian Mansbridge of The Marketing Architect share how an effective marketing strategy can start your business in a good place or take it to the next level. Listen up and enjoy! Key takeaways from this episode: Collaborate with different experts in their fields, and it frees you to do the strategy. Get people who will do the actual implementation. When you have a system in place, you can stop worrying and won’t need to spend so much time fixing your marketing. If you set out to try and appeal and aim at everybody, you end up watering it down to such an extent that you don't appeal to anybody in the end. Be clear on who your dream clients are. To get your first client, all you really need to do is go into your network. Episode Timeline: 00:00 Episode Intro 01:40 Intro 02:26 About Sian 02:56 About Pip 03:41 How the Marketing Architect does collaboration 05:04 Pip’s transition from corporate to business 06:52 What led Sian to have her own business 07:47 How courses and community helped Sian 08:42 The Marketing Architect’s methodology 11:38 Mapping out the buyer’s journey with their customers 13:24 The importance of having a plan and strategy 15:37 Sian’s best marketing advice for a starting freelancer 16:23 Pip’s advice about an effective strategy 18:17 How to connect with Pip and Sian 18:40 Outro About our guests: Pip Evan-Cook has been working in marketing for more than 20 years. After completing a CIM (Chartered Institute of Marketing) diploma in 1997, she became in-house marketing manager at Interregnum plc, and then Spirent Communications, plc, before leaving the corporate world to start her own business. In 2012, Pip started the business in order to help organizations that aren’t yet big enough to have a full-time marketing team. Sian Mansbridge has worked in marketing since 1995. She was there, on the spot when digital marketing was born. She has decades of experience as a content strategist and a fascination with social media. Connect and know more about Pip & Sian here: Website: https://marketingarchitect.co.uk Our freebies page: https://marketingarchitect.co.uk/resources-marketing-tips/ This is where people can find our game-changing marketing tips and resources. Instagram: @themarketingarchitect ( https://www.instagram.com/themarketingarchitect/ ) LinkedIn - Pip: https://www.linkedin.com/in/pipevancook/ LinkedIn - Sian: https://www.linkedin.com/in/sianmansbridge/ More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/next-client Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
12/13/21 • 19:36
Starting a freelance business can make you feel like you are navigating through it alone, and it can be overwhelming, especially coming from the corporate world where you work with a team. Having a community that supports you is very critical. In this episode, I talk about my membership, the Online Business Collective. I share the why behind it, how it came about, and the support system built inside it. Listen up and learn more. Key takeaways from this episode: You start with getting clarity and making a plan. Set goals. Without goals, you don’t have a plan or something to focus on. Learn and implement as you go along. The best way to learn is to learn by doing. 5 key areas of the membership: Looking after your mental well-being. Designing your dream lifestyle. Do less, better. Building your authority. Creating stable, scalable income. Episode Timeline: 00:04 Intro 01:08 Episode Intro 01:57 Why I wanted to create a space for business owners 03:23 The dilemma of female business owners 04:42 How it started 06:33 A hybrid program 07:18 The growth and what can you get inside the membership 08:10 We start with clarity and the plan 08: 53 Designing your dream lifestyle 09:38 To do less better 09:58 Building your online authority 10:36 Creating stable, scaleable income 11:05 Especially for you 12:19 Outro Know more about the membership here: https://www.ruthgilbey.com/online-business-collective More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/next-client Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
11/26/21 • 13:15
As a freelancer, it is important to know how you should price your services. But how do you do it? Where do you start? In this episode, I talk about how to set your pricing and rates for your services properly. I also talk about the money mindset and how important it is to address that first. Key takeaways from this episode: We get trapped in patterns, and if we don't address them, they can show up in different ways in our business and life. Helping people and making money doesn’t have to be mutually exclusive. Others can't advise you on what you should charge because your experience and how you feel towards the value add are unique. We owe it to others to charge the right amount. Otherwise, we can devalue a sector or an industry. There isn't one size fits all. We have different experiences. We have different attitudes. We have different confidence levels. Don't worry too much about what others are charging. You've got no idea what their business model is. How profitable they are. What else is going on inside their business as well. Avoid charging what you're worth. You can end up pricing your services and products based on how you feel about yourself and your valuation. A better approach is to look at the research. You can look at industry benchmarks for pricing. Make sure that your pricing is aligned with the value that you offer. Approach your pricing as value-based pricing instead of pricing according to what you'd love to charge at the higher end and build to that value. Don't be cheaper, be different. Make your offer unique and irresistible. Consider moving away from hourly rate traps as they tie you to the effort spent rather than the value you deliver. Episode Timeline: 00:04 Intro 01:08 Episode Intro 01:41 Business Building Hub 02:44 Set Your Secret Base Rate 03:34 Base Rate Calculator 04:14 Money Mindset and Pricing 05:30 Understanding Our Behavior Towards Money 06:32 Our Money Stories 06:21 Sales funnel 07:48 Why You Should Not Ask in FB Groups How to Price 08:52 The Fallacy of Charging What You’re Worth 09:15 What Should You Do Instead 09:59 Aligning Your Pricing With the Value That You Offer 10:59 Don’t Be Cheaper, Be Different 11:32 Recap 12:21 How to Unlearn Things 13:20 Outro Get the Free Base Rate Calculator Workbook here: https://www.ruthgilbey.com/base-rate-workbook More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/next-client Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/
11/15/21 • 14:16
