Long Shot Leaders tell the stories and secrets of leaders, Innovators, entrepreneurs, and various high achievers. We interview people of all walks of life and explore their struggles, shortcomings, challenges, and setbacks that ultimately lead to growth and betterment. Hard-hitting and fast-moving, connecting people from all walks of life to learn about entrepreneurship, leadership, relationships, cruise ships, and any other kind of damn ship you can think of. We talk to leaders in culture, film, regular business, show business, monkey business, you name it! digging deep to find the tools, tactics, and tricks that listeners can use. Michael Stein likes deconstructing why people do what they do and how they can be better.
Jason Norris is the founder of YCAA, a boutique talent agency known for its hands-on, mentorship-driven approach to actor representation. Originally from Montreal and now based in Toronto, Jason began his career in advertising, crafting TV commercials for major brands. Inspired by his daughter’s brief foray into acting and disillusioned by the impersonal nature of traditional talent agencies, he made a bold pivot into talent representation. With a background in film production and a passion for storytelling, Jason launched YCAA in 2019 to provide actors with the guidance, preparation, and personal connection he felt the industry lacked. Under his leadership, YCAA focuses on quality over quantity—educating and supporting a curated roster of clients in one of North America’s most competitive acting markets. Looking ahead, Jason plans to expand YCAA’s reach into Los Angeles while continuing to champion Canadian talent and homegrown stories.
6/16/25 • 35:21
Al Kushner is a LinkedIn strategist and AI enthusiast with a background in sales, marketing, and entrepreneurship. Originally from Coney Island, Brooklyn, he studied at the High School of Art and Design and NYU before starting his career in telephone sales. Al has been an early adopter of digital tools, leveraging LinkedIn since 2005 to build meaningful professional connections, especially within niche markets like CPAs, attorneys, and financial planners. He uses AI tools like ChatGPT daily to create targeted, value-driven content that helps others grow their LinkedIn presence authentically. Through his company LinkVantage, Al offers training, profile optimization, and speaking engagements, and is the author of The AI LinkedIn Advantage, guiding professionals on integrating AI strategically and ethically for lasting growth. Now based in Florida, he remains deeply connected to his New York roots and continues to advocate for genuine, high-quality networking in the digital age.
6/9/25 • 27:49
Chris Mirabile’s journey into health and longevity began with a preteen’s desire to impress girls during school fitness tests—but quickly evolved into something deeper. By age 12, Chris was reading Men’s Health, refining his diet, and obsessing over performance, though he later realized much of his early approach to health was misguided. At 16, his life took a dramatic turn when he suffered a seizure during a school field trip and was diagnosed with a large brain tumor. Emergency brain surgery saved his life, but the experience left a lasting impression, igniting a relentless drive to understand human biology and wellness. Though he studied finance and entrepreneurship at NYU, Chris immersed himself in scientific research, especially in bio-gerontology—the biology of aging. Long before it was a buzzword, he was poring over PubMed studies, using genetic testing tools, and analyzing his own DNA to uncover predispositions that might have contributed to his tumor. After early success and eventual failure with a social media startup, Chris doubled down on his passion for health optimization. He founded Novos, a company dedicated to slowing the aging process through science-backed supplements and nutrition, collaborating with researchers from institutions like Harvard, MIT, and the Salk Institute. Today, Chris combines rigorous science with real-world application. He launched NovoScore, a daily supplement targeting all 12 known mechanisms of aging, and developed a science-forward meal replacement bar that emphasizes longevity-promoting ingredients over trendy marketing. Through Novos and his personal platform SlowMyAge, Chris educates others on optimizing biological age, drawing from cutting-edge research in omics sciences and data-driven health tracking. With over 10 million supplement doses taken and partnerships expanding, Chris’s mission is clear: to empower people to live longer, healthier, and more vibrant lives through informed, evidence-based choices.
6/2/25 • 46:14
G. Michael Hopf is a USA Today bestselling author and Marine Corps veteran whose diverse life experiences—ranging from combat service to work as a bodyguard and commercial diver—fuel his gripping post-apocalyptic and Western fiction. Best known for The New World series, Hopf draws on themes of survival, resilience, and human nature, crafting stories that both entertain and inspire. Now based in San Diego, he's also a devoted husband and father, committed to storytelling that explores the strength of the human spirit in the face of adversity.
5/6/25 • 34:02
Joseph Steinberg is a leading cybersecurity expert who has worked in the field since its early days, tracing his journey back to the pre-commercial internet of the 1980s and 90s. With a strong technical foundation and a master’s degree from NYU, he began his career in the mid-1990s, integrating security systems for financial institutions before moving into startups, writing, consulting, and eventually expert witness testimony. Recognized for his ability to demystify complex digital evidence in court, Steinberg now helps legal teams navigate high-stakes cybersecurity litigation. His insights have shaped public understanding of cyber threats, from early online scams to today’s deepfake-powered fraud and nation-state attacks. A former Forbes columnist and author of Cybersecurity for Dummies, he emphasizes practical cyber hygiene, multi-factor authentication, and strong password habits. Steinberg continues to raise awareness about digital risks and AI’s evolving role in cybercrime, advocating for personal responsibility and education in a world where attackers only need to succeed once—but defenders must be vigilant always.
4/28/25 • 38:34
Bert Terhart is an adventurer, sailor, and lifelong explorer who currently resides on a smaller island off Vancouver Island, Canada, a place with a surprisingly large population of 750,000. Originally from the prairies of Canada near Fargo, North Dakota, Bert grew up in a small, hardworking oil town, shaped by cold landscapes and a strong sense of community. His Dutch heritage, with a family background in the Merchant Marine, ignited his lifelong love of sailing. Bert joined the Canadian Army at 17, attending the Canadian military college, the equivalent of West Point. He served in the Canadian Special Service Force, an elite unit trained alongside the U.S. military, and participated in intense Cold War-era training exercises. His military experience led him to reflect on the harsh realities of war, but he ultimately left the Army and pursued a career in oceanography after being disqualified from the Navy due to colorblindness. A passion for the ocean, history, and exploration led Bert to retrace the routes of legendary explorers like Captain Cook and William Bligh, sailing over 50,000 nautical miles and navigating some of the most remote and challenging regions in the world, including the Arctic Circle and the Bering Sea. He is also known for his solo paddling expeditions across Canada and adventurous voyages in the Southern Ocean.
4/14/25 • 37:10
Matt Leta is a Polish-born entrepreneur, digital artist, and AI innovator. A gifted but rebellious student, he discovered his passion for coding at age 10 and later explored architecture and music. At 19, he founded Dropper, a mobile-first platform for artists, which grew to 250,000 users before securing seven-figure funding and moving to California. Anticipating the remote work revolution, Matt launched multiple ventures, including Table, but faced challenges, including a hostile takeover. After stepping away, he traveled the world, founded Fukui Cool, a successful digital agency, and embraced a nomadic lifestyle. In 2023, he pivoted to AI-driven professional services, building FutureWorks, which optimizes business operations through AI. His book, The Leap Guide, became a bestseller, and his upcoming release, 100x (April 2025), focuses on AI-driven scaling and efficiency. Matt continues to drive innovation, challenging traditional consulting models with AI-powered solutions.
3/31/25 • 36:37
Robert Jordan, raised in a small village in Upstate New York, grew up in a hardworking, blue-collar family with strong community ties. After high school, he farmed cattle for nine years before earning a degree from SUNY Albany. Inspired by the 1993 World Trade Center attack, he joined the Navy at age 34, intending to serve briefly before law school but instead committed to a long military career. Jordan served five tours in Afghanistan, rising from Chief Petty Officer to Chief Warrant Officer in elite special operations. Witnessing both the brutality of war and the resilience of the Afghan people, he dedicated himself to humanitarian efforts, assisting widows, orphans, and struggling communities. After retiring in 2019, he founded a nonprofit supporting Afghanistan’s poorest and continues advocating for veterans. Now an author, pastor, and philanthropist, Jordan has published books like Faith, Flag, and Family and The Warms of the Gospel series. He also co-authored a teen novella, Mackenzie's Good Fortune Through Misadventure, with his granddaughter. He hosts the Veterans Outlook podcast and leads Task Force Genesis, helping veterans heal through agriculture.
3/24/25 • 49:49
Amanda Pichardo is a beauty entrepreneur and inspiring storyteller who has transformed adversity into success. Overcoming a childhood marked by severe abuse in New York, she was removed from her home at age eight and later emancipated at 18, forcing her to navigate adulthood on her own. Determined to build a better future, she worked various jobs before dedicating herself to the beauty industry, creating a thriving business that granted her financial independence. Now a mother, Amanda prioritizes faith, personal growth, and inner peace, using her experiences to empower others. She shares her journey of resilience, entrepreneurship, and healing on Instagram.
3/17/25 • 25:54
Jay Conner is a real estate investor, speaker, and author specializing in private money lending. Raised in Eastern North Carolina, he grew up in the mobile home industry, working alongside his father, who was once the largest mobile home retailer in the U.S. After the market collapsed in the early 2000s, Jay pivoted to flipping single-family homes, eventually averaging two to three deals per month with $86,000 in profits per flip. For years, Jay relied on traditional bank loans—until the 2008 financial crisis cut off his funding overnight. Determined to find a better way, he discovered private money lending, a strategy that allowed him to raise $250,000 in just 90 days without relying on banks. Since then, he has completed over 500 real estate deals and now teaches investors how to secure funding through private lenders and self-directed IRAs. As the author of Where to Get the Money Now, Jay shares his expertise on raising private capital, scaling real estate investments, and building financial freedom. Through his mastermind and coaching programs, he empowers others to succeed in real estate without the limitations of traditional financing.
3/10/25 • 37:14
David Anderson is a seasoned entrepreneur and leadership strategist with a dynamic career spanning public relations, behavioral marketing, and executive coaching. Growing up in New Jersey, he developed an early passion for business while working at a country club surrounded by successful entrepreneurs. After earning his degree from Arizona State University, David worked in Washington, D.C., serving under Presidents George H.W. Bush and George W. Bush before transitioning into public relations. David is the author of Leader’s Not a Title and a sought-after executive coach. Through his work, he emphasizes adaptability, strategic growth, and customer engagement, helping businesses navigate evolving markets.
3/3/25 • 26:45
Keith Kong is a world-class mentalist who blends psychology, influence, and showmanship to create mind-bending experiences. Initially aspiring to be a hostage negotiator, he became fascinated with magic at age 10 and later discovered mentalism through his studies in psychology and criminal profiling. After years of performing in Orlando’s entertainment scene—sometimes even underage—he turned his passion into a full-time career. His journey includes a triumphant return to Penn & Teller: Fool Us, where he successfully fooled the legendary duo. Today, Kong captivates audiences at corporate and private events worldwide, using mentalism to explore the mysteries of human behavior. He’s currently expanding into keynote speaking and writing a book on situational psychology.
2/24/25 • 28:47
Emily Schneider is a creatively curious branding and presentation designer who helps businesses communicate with clarity and impact. Growing up in the Midwest, she was always fascinated by how things work and how people connect—an interest that led her to study visual communications at the University of Kansas. After starting her career in marketing and agency work, Emily discovered her passion for PowerPoint design, recognizing its power in storytelling and branding. Now, with nearly a decade of freelance experience, she specializes in helping C-suite executives and business leaders craft compelling presentations that engage audiences. Beyond design, Emily shares her expertise through masterclasses and free resources, empowering professionals to improve their communication skills.
2/17/25 • 25:55
Lior Weinstein is an entrepreneur and fractional CTO/CRO based in Atlanta, Georgia. Born and raised in Israel in an entrepreneurial family, Lior developed an early passion for business and finance, launching his first company at 14 and trading stocks as a child. After serving in the Israeli special forces and intelligence, he transitioned into affiliate marketing and technology, founding one of Israel's first mobile app development companies. This venture led to the creation of successful apps like Baby First Mobile and the founding of Epoxy, a mobile marketing automation company that sold in 2014. Lior's entrepreneurial journey also includes buying and selling businesses, focusing on optimizing operations to drive growth. He now helps companies scale by identifying growth opportunities and streamlining processes as a fractional CTOx or Chief Revenue Officer for companies with revenues between $20 million to $100 million. Additionally, he mentors CTOx through his venture CTOx and supports anti-human trafficking initiatives. A father and passionate about education, Lior homeschools his three children while traveling globally, spending seven to eight months per year on the road. Lior is also deeply connected to his roots in Israel, using his platform to foster understanding amidst the region's complex political landscape.
2/10/25 • 62:38
Dave Behar is a visionary entrepreneur with a passion for branding, technology, and business development. Growing up in Southern California, he was inspired by his father’s entrepreneurial spirit, leading him to create and sell successful ventures like Team Greek, a fraternity/sorority merchandising brand, and IDIG, a beach volleyball lifestyle company. During the tech boom, Behar moved to San Francisco, where he played a key role in Pac-10 (now Pac-12) branding and worked on early-stage Silicon Valley ventures, including Hotmail. His expertise in brand development and licensing has helped shape multiple industries. Currently, Behar leads ION, a hyper-local, hyper-targeted content distribution network that empowers creators by integrating production, distribution, and monetization across multiple platforms, including Apple TV and Roku. He also spearheads IONTELLIGENCE, a sports-focused platform supporting a "network of champions." With a focus on innovation, scalability, and the evolving digital landscape, Behar continues to build brands, mentor entrepreneurs, and explore the intersection of AI, media, and business growth—all while embracing a flexible, travel-friendly work lifestyle.
2/3/25 • 36:46
Matt Drago is a Los Angeles-based actor known for standout roles like Fabian in Somewhere in Montana and appearances in Disney's Counting Scars, What Would Jesus Do: The Journey Continues, and the podcast No Other Way. A versatile performer, 4th-degree black belt, and creative entrepreneur, Matt balances acting, producing, and an active lifestyle. Represented by HRI Talent and Ignite Talent Management, he is a proud member of SAG-AFTRA and Actor's Equity.
1/20/25 • 59:54
Zach Tidwell is a Marine Corps veteran and suicide survivor who, after a self-inflicted gunshot wound left him blind and deaf in one ear, found a renewed perspective on life. Now 28, he uses his story of resilience to inspire others, proving that even the darkest moments can lead to incredible growth. In addition to sharing his journey, Zach founded a software company focused on creating inclusive technology accessible to everyone. He is passionate about breaking barriers and advocating for accessibility in the tech world. Zach actively pursues adventurous activities like skiing, rock climbing, and Brazilian Jiu-Jitsu, defying expectations for people with disabilities. His message centers on the power of perseverance, mental health awareness, and the ability to achieve despite any challenges.
12/24/24 • 50:30
Bruce Whitfield empowers leaders to cut through the noise of the news cycle and focus on what truly drives long-term growth and sustainability. With a knack for delivering impactful, memorable narratives, he transforms the way audiences consume and engage with information. Over two decades, Whitfield has analyzed ambitious companies and their leaders, conducting over 50,000 interviews with top decision-makers.
12/4/24 • 59:28
Cody Hofhine, founder of Real Estate Freedom Formula and co-founder of Utah Sell Now, is a successful real estate investor, mentor, and high-performance coach recognized as a multiple Inc. 5000 business owner. Using his sales expertise, he built a 7-figure real estate business rooted in clarity, energy, and productivity. Cody has coached many to succeed in real estate and reach peak performance through his training and coaching programs.
12/2/24 • 41:07
David Griffiths uses music and media to share the Gospel, inspiring his online community to transform their lives for the better. A talented gospel recording artist, minister, and coach, David uplifts others through prayer, song, strategy, and inspiration. With over 1.4 million followers across TikTok and Instagram, David is a leading voice in faith-based content creation and runs Content Creating Academy, helping Christian creators expand their reach.
11/29/24 • 46:17
Building Success. Journey from Dreams to Construction Mastery. Brad Leavitt knows what it takes to deliver excellence. Under his guidance, AFT Construction earned a spot on the Inc 5000 list of America’s fastest-growing companies—a testament to Brad’s vision and relentless drive. Their projects shine in top publications like Fine Homebuilding and Luxe Interior Design, where they’ve been multiple-time Gold List winners. Brad’s work isn’t just construction—it’s creating lasting legacies.
11/23/24 • 32:51
Jonathan Labman was born in Trenton, New Jersey in the United States in 1955. He grew up in Pennsylvania, in Trenton suburbs. At 16, he won a scholarship to an international high school called the United World College of the Atlantic, in South Wales, UK, where he completed an International Baccalaureate degree. Jonathan has been fundamentally interested in human well-being, spirituality and psychology since the age of 15. During and after completing university at Covenant College, Jonathan lived in a Christian fundamentalist commune for several months in Santa Barbara California (1974), and an evangelical Christian co-operative community that devolved into a cult from 1978-1984. Following these experiences, he studied acting, movement, dance and voice in New York. Disillusioned with egotism, he turned to working with people in a healing capacity: first as a Licensed Massage Therapist, then Energetic and Psychic Healing, followed by a graduate degree in Counseling Psychology, and training as a Yoga teacher (500 hour certification). Jonathan has worked as a professional counselor since 2000. Jonathan has enjoyed the transition into Non-Dual Awareness, being spiritually Awake since July of 2001. He now teaches clients how to work with psychological distress and move towards spiritual awakening. He currently has four published books: An Ordinary Being (memoir); Simply Awake: Spiritual Enlightenment, the Simplest Thing; Taming the Three-Ring Circus of Your Mind; and Being Human and Waking Up: a guide for psychotherapy clients and enlightenment students (September 2023). He sees clients in person and in small groups, in the Doylestown, Pennsylvania area. https://www.simplyawake.com for more information.
11/15/24 • 49:30
Laureen Lipsky is the CEO and Founder of Taking Back the Narrative, a Zionist education initiative. Her unique background includes a 20-year period of being anti-Israel, influenced by media and certain Jewish organizations using antisemitic language. In 2014, her views shifted after she was shocked by anti-Israel narratives on CNN during the first Hamas war. This sparked her commitment to learning and teaching accurate Jewish history, non-antisemitic terminology, and the importance of Israel as the Jewish homeland. Laureen’s op-eds have appeared in outlets like The Federalist, American Thinker, and JNS. Her organization, Taking Back the Narrative, is the culmination of her work since 2014, and she has been recognized as a leading voice in Zionist education.
11/8/24 • 70:19
Christian Espinosa is a cybersecurity expert, bestselling author, and founder of Blue Goat Cyber. With a background in the U.S. Air Force, he combines his technical skills with emotional intelligence to offer human-centered cybersecurity solutions that help organizations stay protected. Early in his career, Christian focused on being "the smartest person in the room," but he soon recognized the importance of collaboration and empathy. His book, The Smartest Person in the Room, guides leaders in balancing high IQ with emotional intelligence to strengthen team dynamics. Beyond cybersecurity, Christian is an adventurer, competing in Ironman triathlons, climbing mountains, and practicing survival skills. He now coaches technical professionals to develop soft skills, find balance, and build a sense of belonging in their careers.
11/4/24 • 25:34
Patrick Hardy is a disaster preparedness expert from Mission Viejo, California, whose career began as a lifeguard and EMT. After witnessing the chaos of Hurricane Katrina, he became dedicated to emergency planning, even writing to Louisiana's governor, which led to a position with the state’s Homeland Security team. This experience highlighted the need for disaster resilience in small businesses, inspiring him to establish a company that offers Fortune 500-level disaster preparedness to smaller enterprises. His innovative approach earned him funding through a British "Dragon’s Den" pitch, and he successfully led his company for 15 years. Now focusing on content creation, Patrick aims to empower communities through engaging disaster challenges, including a record-breaking CPR marathon and a cat shelter evacuation. As a Guinness World Record holder for pushups with weighted vests, he recently performed over 100,000 CPR compressions on a mannequin in 28 hours to raise awareness about CPR's importance. Patrick plans to undertake 100 unique CPR challenges worldwide to demonstrate the feasibility of CPR in extreme conditions, such as hurricane-force winds and subzero temperatures. With a mission to make CPR appealing and accessible, he invites people to follow his journey on his website and YouTube channel, where he shares engaging content and encourages community participation in disaster preparedness.
11/1/24 • 31:58
Jessica Cox, born without arms, has turned her life into a testament to adaptability, resilience, and the power of possibility. Growing up in Arizona, she faced unique challenges but developed remarkable strength and dexterity in her legs, allowing her to live independently and accomplish tasks typically done with hands. Despite physical obstacles, Jessica found social acceptance often more difficult, but she transformed these experiences into fuel for her inspiring career as a motivational speaker. Jessica has traveled to 29 countries, sharing her story to encourage others to embrace challenges and find strength in adaptability. As an advocate for disability empowerment, she also leads Right Footed, a nonprofit mentoring children with similar disabilities. Jessica’s current project, the “Impossible Airplane”—a plane designed to be flown using feet alone—symbolizes her mission to redefine possibilities. She hopes to fly it over the 2028 Summer Olympics, inspiring others to see beyond physical limitations. Discover more at jessicacox.com and theimpossibleairplane.com.
10/30/24 • 24:38
Pat Broe is a speaker and author who candidly shares his journey through the complexities of mental health, identity, and resilience. Growing up as a military child, Pat moved frequently across the United States, which shaped his understanding of family dynamics and personal struggles. His mother, a special education teacher, dedicated herself to supporting his brother, who has autism, while his father transitioned from military service to the Federal Bureau of Prisons, emphasizing the value of hard work and stability. Pat's experiences during his youth were marked by the pressure to fit in, leading him to adopt a false persona that masked his internal conflicts. Struggling with mental health issues, exacerbated by injuries and the reliance on opioid pain medication, Pat faced multiple panic attacks and a suicide attempt at 16. This pivotal moment led him to take responsibility for his well-being and seek help, ultimately igniting a profound personal transformation. In his journey toward healing, Pat emphasizes the importance of community, self-acceptance, and proactive engagement in mental health. His story gained traction when he published an article detailing his struggles, which resonated with many and sparked discussions about the mental health challenges faced by today’s youth. This led him to write his book, The Real Confident U, aimed at fostering understanding and resilience among readers. Pat’s message encourages openness about mental health and personal development, advocating for practices that promote gratitude and well-being. He continues to inspire others through speaking engagements and podcasts, sharing insights from his journey to help those grappling with their own struggles.
10/28/24 • 39:37
Jolie Downs is a dynamic recruiter, coach, and author known for her compelling insights into personal growth and resilience. Her experiences during the pandemic inspired her to write Thriving After 40, a transformative book that explores universal principles for leading a fulfilling life. Originally focused on addressing ageism, Jolie shifted her perspective to uncover common traits of success through interviews with individuals who have faced adversity and emerged stronger. In her work, Jolie emphasizes the importance of setting clear personal goals, cultivating gratitude, and reframing challenges as opportunities for growth. She advocates for the philosophy of "Amor Fati," or loving one’s fate, encouraging others to embrace life’s realities and make empowering choices. Her book features poignant stories, including that of a woman with incurable cancer who chose to prioritize a meaningful life over despair, illustrating the power of resilience. In addition to her writing, Jolie hosts a podcast where she shares her journey and insights. She is also the founder of Paradigm Staffing, where she combines her expertise in recruitment with her passion for coaching. Jolie is currently developing a two-month group coaching program set to launch in early 2025, focusing on practical applications of personal development principles. As she progresses in her endeavors, Jolie is working on an audiobook version of Thriving After 40, set for release in January 2025, aiming to deliver the material with the impactful style of renowned self-help figures. She openly discusses her experiences with imposter syndrome, emphasizing that such barriers should not deter individuals from pursuing their goals. Jolie Downs remains an accessible and engaging presence on social media, including LinkedIn and Instagram, and her book is available on Amazon and soon on iBooks. Through her work, Jolie aims to inspire others to embrace their unique journeys and foster a mindset of gratitude and positivity.
10/25/24 • 45:31
Jason Khalipa is a renowned CrossFit champion, successful gym owner, and passionate fitness entrepreneur, hailing from San Jose, California. His athletic journey began in childhood, engaging in various sports, including BMX racing and football, before working at a gym as a teenager. After winning the CrossFit Games, Khalipa transitioned into the world of fitness entrepreneurship, opening multiple gyms and partnering with corporate wellness programs for major companies like Twitter and GoPro. Khalipa's philosophy emphasizes pushing physical limits for personal growth, which he continues to embody through pursuits like jiu-jitsu and tactical games. He promotes an "AMRAP Mentality"—"As Many Reps As Possible"—encouraging others to be fully present and focused in their lives. Beyond fitness, Khalipa values the importance of relationships, particularly with his high school sweetheart, who has been a crucial source of support throughout his career. Committed to community impact, Khalipa hosts free men's workouts and inspires fathers to prioritize fitness for the sake of their families. He believes in the power of exercise to enhance both mental and physical well-being, advocating for strong relationships and finding a supportive tribe. Khalipa continues to share his insights through his podcast, focusing on fitness, fatherhood, and personal growth, motivating others to engage in active lifestyles.
10/23/24 • 30:52
Barry Labov is a former rock musician turned successful business owner and marketing expert. Originally from Philadelphia, Barry started his career producing jingles before transitioning into the business world following his father's passing. He founded a small jingle company that grew into a renowned full-service marketing agency, working with high-profile brands like Volkswagen and Harley Davidson. Labov is known for his innovative five-step process to help companies differentiate their brands, focusing on rallying employees and effectively communicating to the market. His book, The Power of Differentiation, became a #1 new marketing book on Amazon, offering practical strategies for business growth and brand success. Despite challenges like the Great Recession and pandemic, Barry continues to work with diverse clients while sharing insights on entrepreneurship and business leadership.
10/21/24 • 23:41
