Show cover of The Travel Vertical Podcast

The Travel Vertical Podcast

Join the Travel Vertical Podcast for bi-weekly episodes of the latest news in the tourism industry. Curated specifically for tourism marketers and agencies. Co-hosts Laurie Jo Miller Farr from The Travel Vertical and Adam Stoker from Relic and the Destination Marketing Podcast share creative ideas happening in the industry, new job postings, research roundups, and more. Subscribe today on your favorite podcast platform.


28: President & CEO Michael Martelon, Visit Santa Cruz County, and Communications Director/Film Commissioner Christina Glynn, give us a virtual tour of this California coastal destination where surf m 28:16 05/18/2022
27: Kyle Edmiston, President & CEO at Visit Lake Charles in Southwest Louisiana explains why this unique destination is described as wearing a little black dress with flip flops. 28:24 05/04/2022
26: Vice President of Marketing Tom Loftus at Richmond Region Tourism, describes The Big Pitch, an innovative all-hands-on-deck approach to marketing the destination. Plus, plenty of new job searches. 30:12 04/20/2022
25: Discover Puerto Rico Chief Marketing Officer Leah Chandler on innovations at the destination: its official Pantone color, collaborations with New York Fashion Week, a prime time TV shows, and Fron 25:09 04/06/2022
24: The State of Washington Tourism has rebranded. We catch up with Michelle Thana, Director of Marketing, to talk about the process and the result. 24:50 03/23/2022
23: Hundreds of job opportunities and who's on the move? Visit Rapid City announces a new CEO and we talk about how networking at Connect THRIVE led to success for Julie Stow at Cedar Rapids Tourism. 19:43 03/16/2022
22: Peer-to-peer and industry networking are recommended for those aspiring to the next step on the career ladder. We talk to Visit Carlsbad about funding and the destination's new spring campaign. 25:04 02/23/2022
21: "BeLONG on Long Island" is delivered to Phoenix/Scottsdale residents in a new, targeted campaign from Discover Long Island. Plus, new jobs keep popping up in The Travel Vertical. 25:23 02/10/2022
20: New hires and new job searches, plus destination service RFPs from Alaska, Hawaii and Puerto Rico. Iinnovative tourism campaigns include a partnership with Pantone. 24:23 01/26/2022
19: With 300 destination marketing jobs, there's a good chance of one that's just right. Plus destination inspiration roundups. 19:29 01/12/2022
18: Wintry destination campaigns and where to go for the latest on American traveler sentiments for the upcoming holiday season. 20:36 12/15/2021
17: We discuss job openings plus "Wait Wait...Tell Me," in The Travel Vertical for relevant, compelling, and unexpected news snippets. 18:13 12/01/2021
16: O Canada, we've missed you. Jim Byers, a Toronto-based travel writer, talks about the return of Canadian travel to the USA as borders finally reopen. 31:41 11/17/2021
15: Who wants to be a CEO? Robust tourism job listings mixed in with a few quirky facts from recent coverage in The Travel Vertical. 22:16 11/03/2021
14: DMO job listings are about to go quickly, says Ed Harris, President & CEO, Discover Lancaster. A top five tourism thought leader, he shares marketing tips. 32:24 10/20/2021
13: In conversation with Longwoods International. Are Americans ready to travel? How and where will they go? What are their service expectations? What are they saying and thinking? 26:39 10/06/2021
12: A juicy roundup of the latest DMO jobs openings plus people and places in the news, including a billionaire's vision for Telosa, city of the future. 27:23 09/22/2021
11: Talking about nearly 200 great job listings, Labor Day forecasts, and one-in-10 Americans uprooting and moving out-of-state. 17:16 09/08/2021
10: What does a destination sound like? Sonoma County Tourism created an answer through the project, Sonoma Sound. 32:37 08/25/2021
9: Countdown to eTourism Summit. Becca Smith outlines in-person plans for Las Vegas, Sept. 20-22, 2021. 20:13 08/11/2021
8: Tour Cayuga County in NY's Finger Lakes: Executive Director Karen Kuhl discusses the destination's special attributes as the home of Harriet Tubman. 28:39 07/28/2021
7: Spectator sports, Broadway shows and international celebrations, 2021 is getting us back to normal. 17:40 07/14/2021
6: Visit Salt Lake CEO Kaitlin Eskelson discusses the destination's first rebrand in 40 years. 31:35 06/30/2021
5: Re-opening initiatives, like Visit California, to steal or borrow, plus Let's Play Jeopardy. 28:39 06/16/2021
4: Jobs, NFTs, hotel taxes, and a chat with Kara Franker, the new CEO at Visit Estes Park, Colorado. 30:32 06/02/2021
3: CEO of Meet Minneapolis Discusses the Unique Challenges in the Aftermath of George Floyd's Murder and Trial 25:19 05/19/2021
2: How Destinations Are Handling the Imminent Invasion of the Cicadas & More 28:37 05/05/2021
1: Day One: A New Podcast is Born (and Why) 25:45 04/21/2021
Welcome to The Travel Vertical Podcast! 01:28 04/05/2021