Show cover of The Travel Vertical Podcast

The Travel Vertical Podcast

Join the Travel Vertical Podcast for bi-weekly episodes of the latest news in the tourism industry. Curated specifically for tourism marketers and agencies. Co-hosts Laurie Jo Miller Farr from The Travel Vertical and Adam Stoker from Relic and the Destination Marketing Podcast share creative ideas happening in the industry, new job postings, research roundups, and more. Subscribe today on your favorite podcast platform.

Tracks

37: Industry expert Bill Geist from DMO Proz joins us to talk about the evolution of DMO career roles, plus outsourcing, movement to the private sector, and more.
Episode #37: Does anyone know a drone pilot? Industry expert Bill Geist from DMO Proz joins us to talk about the evolution of DMO career roles, as well as outsourcing, movement to the private sector, and other trends. A conversation you won't want to miss. DMO Proz Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com. The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
26:58 9/21/22
36: Adam & Laurie discuss Visit Myrtle Beach and Sonoma County Tourism initiaitves and pose a question about tourism ad campaigns suddenly impacted by current events, as with Visit Orlando's UK curren
Sonoma County Tourism has a cool tool to calculate a travel carbon footprint. Visit Myrtle Beach films a chef's challenge on the beach for The Cooking Channel. And what happens when Visit Orlando's big UK ad campaign is affected by sudden events? Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com. The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
22:38 9/14/22
35: Rachel Brown, Executive Director, Visit Durango describes conscientious travelers and identifies important considerations currently facing Colorado's destinations: Sustainability, seasonality, ove
Episode #35: Visit Durango and other Colorado destinations are exploring sustainability, overtourism, and seasonality as well as human resources. Plus, we review plenty of new jobs and people moves. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
29:04 8/24/22
34: John Lambeth, President & CEO of Civitas, talks about Tourism Improvement Districts. What are they? How do they help destinations with funding? And why there's a TID revolution right now.
Tourism Improvement Districts are a funding model for DMOs that has exploded in number. Our guest is John Lambeth, President & CEO of Civitas. discussing everything you always wanted to know about TIDs. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
25:37 8/10/22
33: Adam & Laurie talk about the weird & wacky in an unexpected news roundup. Plus, a review of the latest jobs openings in tourism and tourism-related roles.
We love weird & wacky unexpected news from the world of travel & tourism. (And there's plenty.) Plus, great jobs at destinations and related roles in tourism, airlines, cruise lines, sports teams and more. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
20:31 7/27/22
32: Adam & Laurie discuss July 4th traffic, summer forecasts, tons of great job opportunities in the DMO world, plus the appointment of a new President & CEO at U.S. Travel Association.
Wow, there sure are are a lot of VP roles at DMOs. Plus, a new President & CEO at U.S. Travel Association. Find out how to publish your job openings, too. And here's a new idea: Why not host a live episode of our podcast at your next tourism conference? Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
18:45 7/13/22
31: Live from eTourism Summit in Orlando, with guest Robert Patterson, SVP of Marketing Technology, MMGY Global, about preliminary findings of the 4th Marketing Technology Survey for DMOs.
Episode #31: The pandemic caused destination marketing organizations to pivot to owned marketing channels like email and website. Let's see if the renewed focus is sustained and what other technology trends are emerging for DMOs through the recovery. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
23:52 6/29/22
30: Live from eTourism Summit in Orlando with an in-person audience, we hosted The Travel Vertical Podcast with guest Sophia Hyder Hock, Chief Diversity Officer at Destinations International.
Live from the 23rd Annual eTourism Summit— The importance of connecting as humans across identities and how we at Destinations International will create EDI frameworks through intentional conversations and proactive application. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
28:20 6/16/22
29: Adam and Laurie share creative content from Visit Iceland, Discover Santa Maria Valley in Calif., job openings and a couple of "good news" items.
Creative roundup—Visit Iceland has a new, weird (loveable) campaign and Discover Santa Maria Valley in Calif., as a challenger brand, targets price comparisons vs. competitors in wine country. Plus job openings and a couple of "good news" items. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
23:53 6/1/22
28: President & CEO Michael Martelon, Visit Santa Cruz County, and Communications Director/Film Commissioner Christina Glynn, give us a virtual tour of this California coastal destination where surf m
"Let's Cruz," to Santa Cruz County where a California day has everything from surf breaks to towering redwoods and a 98-year-old rollercoaster. Guests: President & CEO Michael Martelon, Visit Santa Cruz County, and Communications Director/Film Commissioner Christina Glynn. Santa Cruz County Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
28:16 5/18/22
27: Kyle Edmiston, President & CEO at Visit Lake Charles in Southwest Louisiana explains why this unique destination is described as wearing a little black dress with flip flops.
Why Visit Lake Charles, Louisiana, is a destination that deserves to punch above its weight. President & CEO Kyle Edmiston explains why "a little black dress with flip flops" is a mixed visual description that totally works in this truly special place. Visit Lake Charles Kyle Edmiston on The Destination Marketing Podcast Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
28:24 5/4/22
26: Vice President of Marketing Tom Loftus at Richmond Region Tourism, describes The Big Pitch, an innovative all-hands-on-deck approach to marketing the destination. Plus, plenty of new job searches.
Episode #26: The Big Pitch could have been called The Big Win, says Tom Loftus, Vice President of Marketing at Richmond Region Tourism. What's it all about and how did the entire staff get involved in this marketing initiative? Plus, a robust jobs update. Visit Richmond Virginia Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
30:12 4/20/22
25: Discover Puerto Rico Chief Marketing Officer Leah Chandler on innovations at the destination: its official Pantone color, collaborations with New York Fashion Week, a prime time TV shows, and Fron
Episode #25: How did a destination create their own color, Puerto Rico Sunshine? And how did this innovative concept grow into a campaign with many facets? Leah Chandler, Chief Marketing Officer of Discover Puerto Rico, answers these questions and more. Discover Puerto Rico Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
25:09 4/6/22
24: The State of Washington Tourism has rebranded. We catch up with Michelle Thana, Director of Marketing, to talk about the process and the result.
Episode #24: The State of Washington Tourism rebranded during the pandemic. Michelle Thana, Director of Marketing, explains the process and how the vision now will incorporate stakeholders throughout communities in 11 regions. State of Washington Tourism Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
24:50 3/23/22
23: Hundreds of job opportunities and who's on the move? Visit Rapid City announces a new CEO and we talk about how networking at Connect THRIVE led to success for Julie Stow at Cedar Rapids Tourism.
Episode #23: The stream of jobs isn't slowing down and many of them are remote. We also look at the two-way street in careers between destination marketing organizations and the private sector. Brook Kaufman on The Destination Marketing Podcast Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
19:43 3/16/22
22: Peer-to-peer and industry networking are recommended for those aspiring to the next step on the career ladder. We talk to Visit Carlsbad about funding and the destination's new spring campaign.
Episode #22: Kim Sidoriak takes us on her journey from CMO at Santa Monica Tourism to CEO at Visit Carlsbad with plenty of pointers for others considering similar moves. Visit Carlsbad Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
25:04 2/23/22
21: "BeLONG on Long Island" is delivered to Phoenix/Scottsdale residents in a new, targeted campaign from Discover Long Island. Plus, new jobs keep popping up in The Travel Vertical.
Episode #21: We talk with Kristen Jarnagin Reynolds about how and why Discover Long Island interpreted the data to target Phoenix/Scottsdale residents for the destination. Discover Long Island Listen to Long Island Tea Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
25:23 2/10/22
20: New hires and new job searches, plus destination service RFPs from Alaska, Hawaii and Puerto Rico. Iinnovative tourism campaigns include a partnership with Pantone.
Episode #20: January means a new start, so we jump right into the job announcements and job opportunities. Plus, Discover Puerto Rico creates a sunny destination color with Pantone and more innovation. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
24:23 1/26/22
19: With 300 destination marketing jobs, there's a good chance of one that's just right. Plus destination inspiration roundups.
Did you know? Pittsburgh is becoming a dark skies city and why Broadway shows are asking audiences to "get out their phones." Plus 300 destination jobs. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
19:29 1/12/22
18: Wintry destination campaigns and where to go for the latest on American traveler sentiments for the upcoming holiday season.
Episode #18: We take a closer look at the latest American traveler sentiment, wintry tourism campaigns and some of the top job openings in destination marketing. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
20:36 12/15/21
17: We discuss job openings plus "Wait Wait...Tell Me," in The Travel Vertical for relevant, compelling, and unexpected news snippets.
Episode #17: Thanksgiving air traffic hit post-pandemic highs, while Omicron adds a layer of uncertainty to global movement. Jobs keep coming in and The Travel Vertical shares tidbits of compelling news snippets. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
18:13 12/1/21
16: O Canada, we've missed you. Jim Byers, a Toronto-based travel writer, talks about the return of Canadian travel to the USA as borders finally reopen.
Episode #16: Jim Byers, a Toronto-based travel writer, discusses the importance of newly re-opened borders between Canada and the U.S. as well as the strong appeal many US destinations have for Canadians. Jim Byers Travel Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
31:41 11/17/21
15: Who wants to be a CEO? Robust tourism job listings mixed in with a few quirky facts from recent coverage in The Travel Vertical.
Episode #15: From the California coastline to coastal Mississippi and into Indiana, there are CEO opportunities at destination marketing organizations as well as lots of executive marketing roles in city and state DMOs. Visit Oregon - Still Only Slightly Exaggerated Halloween in New Orleans Running out of Blue? Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
22:16 11/3/21
14: DMO job listings are about to go quickly, says Ed Harris, President & CEO, Discover Lancaster. A top five tourism thought leader, he shares marketing tips.
Episode #14: Ed Harris, President & CEO of Discover Lancaster, believes we're on the cusp of a tourism surge, so DMO jobs will be grabbed quickly. Also, we hear about clever marketing tactics from Ed, from LinkedIn content to Carvertise vehicles wrapped in advertising. Lancaster County Carvertise Ed Harris Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
32:24 10/20/21
13: In conversation with Longwoods International. Are Americans ready to travel? How and where will they go? What are their service expectations? What are they saying and thinking?
Episode #13: We're on Wave 46 of a biweekly American Traveler Sentiment Survey that began at the dawn of the pandemic. Amir Eylon, President & CEO of Longwoods International shares the latest findings. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
26:39 10/6/21
12: A juicy roundup of the latest DMO jobs openings plus people and places in the news, including a billionaire's vision for Telosa, city of the future.
Episode #12: Have you heard about Telosa, city of the future? We've got a roundup of destination news, including a new name for Squaw Valley. Hear about DMO marketers on the move and new job listings, too. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
27:23 9/22/21
11: Talking about nearly 200 great job listings, Labor Day forecasts, and one-in-10 Americans uprooting and moving out-of-state.
Episode #11: Adam picks his favorite topics from The Travel Vertical to discuss: Dozens of great jobs across the US, Labor Day forecasts, a slowdown in TSA throughput, and the surprising fact that one-in-10 Americans moved in 2020. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. 
17:16 9/8/21
10: What does a destination sound like? Sonoma County Tourism created an answer through the project, Sonoma Sound.
Episode #10: Todd O'Leary, VP Marketing, shares the back story, tips, and how-tos on Sonoma County Tourism's unique creative project, Sonoma Sound. What might your destination sound like? Check out the Sonoma Sound here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. 
32:37 8/25/21
9: Countdown to eTourism Summit. Becca Smith outlines in-person plans for Las Vegas, Sept. 20-22, 2021.
Episode #9. Becca Smith tells us what's coming up at the 22nd Annual eTourism Summit, a live event in Las Vegas on Sept. 20-22, 2021. This year, eTourism Summit will co-locate with IPW, plus Connect THRIVE and Connect TOUR events. Check out the eTourism Summit Subscribe to the Travel Vertical Newsletter If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. 
20:13 8/11/21
8: Tour Cayuga County in NY's Finger Lakes: Executive Director Karen Kuhl discusses the destination's special attributes as the home of Harriet Tubman.
Episode #8: A conversation with Karen Kuhl, Executive Director of Tour Cayuga County in the beautiful Finger Lakes region of upstate New York. She shares a unique story as the longtime home of Harriet Tubman, activist and abolitionist, whose 200th birthday is March 2022. Karen describes how the community is working together to highlight this attribute and tips for other destinations. Check out the Travel Vertical Newsletter: https://thetravelvertical.com/ If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. 
28:39 7/28/21