Show cover of Fitness Franchise Podcast

Fitness Franchise Podcast

So you have a passion for fitness and the desire to start your own business. But launching a massively successful fitness business is extremely complex...the systems, operations, hiring, firing, coaching, sales, and marketing are critical to success. Where do you even start? This show will give you the answers. Here is Bedros Keuilian & Bryce Henson, your hosts of the Fitness Franchise Podcast, a show dedicated to helping fitness entrepreneurs launch and grow successful gyms!

Tracks

A Story of Inspiration
Your host Bryce Henson interviews certified personal trainer and nutrition coach, Michael Rodriguez. A former bodybuilder and the owner of the new Herndon Fit Body Boot Camp in Fresno CA. In 2014, he became debilitated by the West Nile Virus. Hear about his journey as he suffered through weeks of high fevers, seizures, tremors, and paralysis. Be inspired through his struggles with cognitive problems, memory devaluation, and sensory loss and how he never lost hope. Tune in for a moving story through Michael's journey and walk away with gratitude and a newfound inspiration to keep moving forward. 00:45 - Bryce introduces today’s guest certified personal trainer and nutrition coach. Michael Rodriguez former bodybuilder and owner of Herndon Fit Body Boot Camp in Fresno CA.  01:34 - Michael shares his back story from working in the medical device industry to contracting the West Nile virus from a mosquito and his journey through it.  20:40 - Hear about Michael's moment of bliss with Father Robert in the gym after leaving recovery. 22:50 - Michael had to get back to work, hear about how he started his new job and the struggles he faced.  26:00 - Bryce asks Michael to walk us through his recovery and how he plotted his course. 35:35 - Michael shares his aha moment where he couldn’t do his dream job.  Hear about how he made the shift and transitioned into personal training. 38:10 - Hear about the only reason Michael was able to survive the West Nile. 39:20 - Listen along as Bryce transitions into how Michael started his own FBBC. 47:05 - Bryce asks Michael how he thinks his level of coaching has been a catalyst to his success. 51:56 - Michael shares his zone of genius of caring and an emotional connection he has to people. 54:05 - Bryce’s famous lightning round Q&A. Q: What is your passion? A: My purpose. Q: Last piece of parting wisdom? A: Have someone next to you that can do what you can’t and follow the plan.
60:08 3/23/22
Giving Gratitude
Your host Bryce Henson interviews Johnny Elsasser, creator of The Wild Man Experience and the Savage system. Johnny is a former Special Operations U.S. Army Ranger protective security specialist to the US Ambassador in Iraq. Johnny's mission is to help men find strength in developing masculinity to be consistent with who they are and not what society expects them to be.  Tune in to hear his experiences through the army, getting over his ego, and his journey into helping others develop themselves to be the best versions of themselves.  Bryce and Johnny break down stigmas around masculine ego and dive deep into showing up for yourself and living your best life.  01:10 - Bryce introduces today’s guest former special operations US Army Ranger. Protective security specialist to the US Ambassador in Iraq and creator of The Wild Man Experience, Johnny Elsasser.  02:00 - Hear Johnny’s back story from working hard his whole life to going into the army at 17 and his journey through it that led him to creating his podcast, “The Art of Masculinity.” 12:00 - Bryce asks Johnny to share his mission with his movement, follow along for the details. 16:30 - Bryce asks Johnny what personal growth means to him, listen along to hear his take on self development. 21:00 - Bryce and Johnny talk about celebrating your wins and giving yourself gratitude.  22:41 - Explore what outward personal growth means and Johnny’s personal fitness journey. 28:22 - Hear how Johnny met Bedros and how important mentors are.  32:15 - Johnny breaks down his current programs aimed at helping men develop themselves and continually recalibrate themselves.  40:00 - Bryce asks Johnny to share about his recent plant medicine retreat and how it aided in his personal healing. 46:15 - Bryce's famous lightning round Q&A. Q: What is your zone of genius? A: Being present. Q: What is your biggest passion? A: The podcast. Q: What is the best advice you have received? A: To humble yourself. Q: Book recommendation? A: “Excuses Be Gone” by: Dr. Wayne Dyer and “Eat Smarter” by Shawn Stevenson.  56:55 - You can find Johnny at www.johnnyelsasser.com on Instagram @johnny.elsasser  
57:55 3/17/22
Fit2Fat2Fit
Your host Bryce Henson interviews health and fitness expert Drew Manning.  Drew is the New York Times best-selling author of Fit2Fat2Fit: The Unexpected Lessons from Gaining and Losing 75 lbs on Purpose.  Hear about his journey and how it has led him to be a more empathetic fitness and health coach.   Learn about his passion for the Keto Diet and how it works.  Drew shares great insights into his life and work and how it has empowered him and others. Listen along for key points and encouraging types to help propel you in your journey.  01:20 - Bryce introduces today’s guest Drew Manning from Fit2Fat2Fit. 01:35 - Drew shares his back story from growing up in a family of 11 kids, being active, and continuing into fitness and getting a business degree. 06:15 - Drew shares recommendation points for entrepreneurs with a background in business that is interested in getting into the fitness industry. 08:50 - Listen along as Drew walks us through his Fit2Fat2Fit journey. Hear about his experiment that led him to better understand his client's struggles. 16:01 - Bryce asks Drew what sort of work needs to be done in identity and how do you help someone develop theirs. 21:47 - Get a high-level view of Drews's books: “Fit2Fat2Fit” and “Complete Keto: A Guide to Transforming Your Body and Your Mind for Life” 27:18 - Learn about what kind of supplementation is part of the ketogenic diet.  29:10 - Hear about why Drew embarked on his journey again at 40 and how it went. 36:50 - Bryce’s famous lightning round Q&A. Q: What is the hardest thing you have been through? A: My divorce and break up. Q: What's your biggest accomplishment to you today? A: Being authentically happy. Q: What is your zone of genius? A: Tying in the mental and emotional part of the transformation into the physical part. Q: What are you most passionate about today? A: Being a Dad! 49:40 - You can find and follow Drew at www.fit2fat2fit.com.com. “What you are aware of you are in control of, what you’re not aware of controls you.” -Rumi
50:57 3/9/22
Value Strength Coaching
Your hosts Bryce Henson and Bedros Keuillian join forces for an amazing show. Listen in for key elements that make for an incredible coach from identifying your avatar to accountability.  Discover the framework for developing coaching skills and devotion from your FFP hosts.  Grab some excellent knowledge about how to grow your mindset to push you past your limiting beliefs on today’s show.  01:00 - Bryce introduces today's show on the value and framework of their coaching alongside co-host Bedros. 02:00 - Bedros breaks down the difference between a trainer and a coach.  06:35 - Bryce asks Bedros to share what makes him and the other coaches he has seen an incredible world-class coach.   14:08 - Bedros and Bryce discuss the top framework points of being a successful coach. Learn about identifying who you want to coach, find out their desired outcome, and hold them accountable. 22:46 - Follow along as Bryce segway into mindset coaching.   27:44 - Learn about how you can grow your mindset and free you from your limiting beliefs. “Figuring out that the obstacle is the way” -Bryce Henson
36:37 3/2/22
Fitness Franchise Advice
Your host, Bryce Henson interviews fitness finance advisor extraordinaire Max Phillips. With a strong background in fitness and nutrition, Max came to meet Bedros at the perfect time.  Hear about his amazing journey through “The Project” and how it transformed his life.   Max is Fit Body Boot Camp’s financial advisor and has a ton of knowledge to share with you today. Listen along to hear how the process works and how to be a successful franchise owner.  00:50 - Bryce introduces today’s guest, Fit Body Boot Camp’s financial advisor and nutrition coach Max Phillips. 01:40 - Hear Max’s backstory from growing up in a small town in Michigan playing sports to getting his business degree and into the working force.  Follow along to hear how he found his path and passion. 06:50 - Max shares how he found Bedros and the “The Project” program and how it changed his life.  13:00 - Hear about Max’s conversation with Bedros that put him on the FBBC journey. 16:00 - Bryce and Max talk about priorities and realizing there’s more to life than just work and grinding.  17:35 - Max gives insight into his background in fitness and nutrition. 23:20 - Get a look at the process behind Max’s role as a fitness franchise advisor.  28:00 - Listen along for common questions Max gets during the process. 36:15 - Bryce’s famous lightning round Q&A. Q: What is one big passion in your life? A: Helping others. Q: What is a big habit you have? A: Starting the day off with a workout. Q: Book recommendation? A: “Outwitting the Devil” by Napoleon Hill. Q:  “Our biggest enemy is ourselves ” -Max Phillips
40:10 2/23/22
Facility Coordinator Mindset
Your host, Bryce Henson interviews his good friend Hailey Harris.  Hailey has her Bachelor's in psychology and is pursuing a degree in nursing while working at Bryce’s Yorba Linda location as the facility coordinator. Follow along in today’s show to learn about Hailey’s personal fitness transformation story and how her perspective as a client has propelled her into being an amazing facility coordinator.   Hailey shares her personal fitness transformation story, learning how she did it and what keeps her strong throughout her journey.  Stay tuned for key points on what a facility coordinator does and how you can be confident in presenting problems and solutions.  00:50 - Bryce introduces today’s guest, a fitness transformation success story and Bryce’s facility coordinator at his Yorba Linda location, Hailey Harris.    01:20 - Hailey shares her backstory starting in college studying to be a cryotherapy technician in college and needing a job.  02:00 - Hailey walks us through what cryotherapy is and why she started her journey there.  04:10 - Hear how Hailey lost over 55lbs on her weight loss journey for better health. 08:35 - Get a client's perspective and learn how having this has helped Hailey to be an amazing facilitator.  10:00 - Get a glimpse into what some of the concerns that come up for clients. 11:20 - Learn about the lack of nutrition education new clients have and how Hailey as a nutrition coach helps them.  14:00 - Hailey shares amazing client results and how they got there. 15:27 - Learn about the importance of community and what it can do for you in a gym setting. 17:50 - Follow along as Bryce and Hailey unpack her role as a facility coordinator.  26:22 - Hear about Hailey’s zone of genius and why she has been so successful. 28:20 - Learn from Hailey what about working for FBBC makes team members want to stay and flourish.  30:19 - Bryce’s famous lightning round Q&A. Q: What are you most passionate about? A: Helping people. Q: Habit that has led to success and helped as a facility coordinator? A: Using a calendar and the knowledge and support from boot camp.    “I look at everything from the client-aspect ” -Hailey Harris
36:06 2/17/22
Copywriting an Aspect of Feelings
Your host, Bryce Henson interviews one of the top email copywriters in the world. Ian Stanley, the persuasion hitman who has sold over $100M in products and services online and off since 2014.  Hear Ian’s backstory of how he discovered copywriting and excelled his skills and career in such a short time.   In this episode Byrce asks Ian some very detailed questions around copywriting, stay tuned to learn extremely valuable content.  Learn how having a good operations team, copywriter, and media buyer are the top three categories you need to implement to succeed.  01:05 - Bryce introduces today’s guest, stand up comedian and one of the world's best copywriters Ian Stanley 02:05 - Ian gives us his back story from living in a mobile home at 19 years old to writing e books, teaching tennis, and trying to sell stuff online to becoming an amazing copywriter. 07:35 -  Bryce asks Ian why he chose the copywriter route versus sales, learn about his journey through learning copywriting.  15:35 - Learn how to make money while you sleep with a good operations team, copywriter, and media buyer. 20:23 - Hear how the first line is the most important and opening with a story is the most effective way. 35:40 - Follow along as Ian dives deeper into how copy works from an aspect of feelings. Learn how your big idea (the hook) is the most important part of your copy. 47:05 - Ian and Bryce talk about having conviction as a sales person, listen along to hear how important it is to believe in what you are selling. 54:00 - Bryce asks Ian to share his strategy and reasoning for writing shorter copy with less commas, stay tuned for the details. 59:45 -  Bryce’s famous lightning round Q&A. Q: What is the best advice you have received? A: Don’t do a bunch of different things, focus on one thing and get really good at it. Q: Book recommendation? A: “The Surrender Experiment” by Michael Alan Singer and “The Big Leap” by Gay Hendricks. Q: The best habit you have acquired? A: Not touching your phone for the first couple hours of the day.  01:08:00 -  Find Ian on Instagram @becomingianstanley and @almostpassiveincome as well as www.feedthwolf.com and www.persuasionhitman.com  “The writing isn’t as important as the idea ” -Ian Stanley Follow us here: Facebook | https://www.facebook.com/Fitness-Franchise-Podcast-106077431518503 Instagram |
69:24 2/9/22
2022 Predictions for the Fitness Industry
Your hosts, Bryce Henson and Bedros Keuilian team up to talk about their predictions for the fitness industry for 2022. Hear about what services will be continuing to work and grow throughout the industry and for Fit Body Boot Camps.  Listen along for the importance of tribal communities, finding your pack, and the strength that comes from working together.  Bryce and Bedros talk about how technology has grown and through the pandemic has allowed for more services to be offered, more people to be reached, and enhanced quality.  Tune into today’s show for excellent pieces of wisdom and great tips on beneficial ways to grow your fitness franchise this year.  01:10 - Bryce and Bedros talk about their 2022 Predictions for the Fitness Industry. 01:27 - Group training will continue and grow throughout this year, here how and why. 09:00 - Bryce and Bedros talk deeper about the importance of live in person training and workouts and how they will continue to offer hybrid options for those that need online services. 13:00 - Learn about the importance of having online services and how it impacts those that go out of town for an extended period of time or move.   15:00 -  Bryce brings up the topic of being able to leverage technology and asks Bedros to share how it will make a big impact over the coming year. 27:40 - Bryce hits on the importance of having a relationship based business.  32:17 - Follow along to learn about nutrition coaching from your hosts. 39:58 - Leave us a review please so we can continue providing these amazing podcasts to you for free!  “Fitness is a very intimate thing ” -Bedros Keuilian
40:12 2/2/22
Transformation of Mind and Body
Your host, Bryce Henson interviews a young and very talented entrepreneur, Mike Zakarian.  Mike built his career in the industry from the ground up, he is a certified personal trainer, fitness coach, and proud owner of the very successful East Orange Fit Body Boot Camp.  Mike is one of the coaches in FBBC’s franchise business coach program, where he leads and teaches other gym owners how to excel in their business. Learn how Mike propelled himself into the industry and about his personal trials, tribulations. Listen along for excellent pieces of wisdom and great tips on Marketing and the startup process of opening up a new gym. 01:16 - Bryce introduces today’s guest, certified personal trainer, fitness coach, franchise business coach, and owner of East Orange Fit Body Bootcamp.  02:02 - Mike shares his backstory from growing up as a small kid and his first time in a gym as a teen and how it changed his life.  08:42 -  Bryce asks Mike to share what it was like in the first 6 months of starting his franchise from the ground up as a new owner. 13:05 -  Get the inside scoop on what it is for Mike working with his spouse and who did what in the first 6+ months of opening. 15:35 -  Listen along to learn about Mike's zone of genius and strengths and what his partner Marlenes are. 17:30 - Hear what Mike's take on marketing is and what makes it his zone of genius. 20:40 - Bryce transitions into the franchise business coaching program FBBC has and asks Mike to share about the process of becoming a coach for the program. 25:00 -  Hear about the commonalities and differences between coaching clients in the gym and gym owners. 27:40 - Mike talks about the nutrition side of coaching and how he helps his clients with diet and supplements. 31:16 - Bryce’s famous lightning round Q&A. Q: What is one of your biggest passions? A: Taking care of our team to help them support themselves. Q: What is the best advice you have received? A: To be able to define a problem properly. Q: What’s your best habit? A: Taking time to prepare for my day. Q: Book recommendation? A: “Traction” by Gina Wickman. “Transformation is not a body transformation, it’s a transformation in their identity ” -Mike Zakarian
42:15 1/26/22
Performance Through Recovery
In this episode, Bryce Henson learns about getting ‘naked’ with former US Navy Seal William Branum. Will is the founder of “Naked Warrior Recovery,” a CBD company created to support physical and mental recovery through innovation and excellence.  Learn how to ‘GET NAKED’, Will’s philosophy and mindset which is about taking off your ego so that you stop wearing it around like body armor. Allowing yourself to be vulnerable and remove self-limiting beliefs through taking action. Today, William is focused on sharing the recovery benefits he has experienced through quality CBD (THC Free). He founded NW Recovery in hopes that other Veterans and First Responders can experience their own recovery. From Navy Seal to founding NW Recovery, listen in as Will bares all and shares his vulnerabilities and how he overcame his many hardships and failures.  If you’re looking to build an unbeatable mindset in business and life by learning the importance of prioritizing recovery and the ‘GET NAKED’ mindset you don’t want to miss this episode! - 01:02 - Bryce introduces today’s guest, founder of Naked Warrior Recovery, a former Navy Seal, Will Branum. - 01:44 - Will shares his back story from growing up in Mississippi, being heavily involved in Boy Scouts, and his desire to be a part of something that was bigger than himself. - 13:13 - Hear about Will’s 3 year journey into becoming a Navy Seal and what his biggest takeaways and advice are on not giving up. - 15:00 - Bryce asks Will to share about his BUD/S experience during his Navy time. - 28:50 - Will breaks down what the “Naked Warrior” mindset is. - 39:40 - Hear about Will’s CBD business “Naked Warrior Recovery” and how he transitioned into civilian life and became a business owner. - 47:00 - Bryce asks Will to share his thoughts on why recovery is so important in life and to gym owners. - 49:54 - Learn what you should know and where you should go to tap into the right information on CBD and to learn more about how it can help. - 54:50 - Bryce's famous lightning round Q&A. Q: What is your zone of genius? A: Because I know how to quit but I have the desire to never quit. Q: What is the best piece of advice you have received? A: It’s ok to change your mind and it is ok to ask for help. Q: What is your best habit? A: Planning out my next day the night before. - 1:03:10 - Find and follow Will at www.new-recovery.com and www.5sealsecrets.com “Lessons are learned through failure ” -Will Branum Subscribe to our latest podcasts here: YouTube | https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about Follow us here: Facebook | https://www.facebook.com/Fitness-Franchise-Podcast-106077431518503 Instagram | https://www.instagram.com/fitnessfranchisepo
64:51 1/19/22
Franchise Secrets
Your host, Bryce Henson interviews the very successful Erik Van Horn on today's show.  From franchisee to regional developer, and investor to consultant Erik is a franchising specialist and impressive franchisor.  Listen in today to learn valuable tips and insider info from a franchisee and franchisor perspective. Bryce and Erik talk about the franchising industry, get pockets full of useful information and tools to help you in your own business. 01:10 - Bryce introduces today’s guest, a franchising specialist, expert in multi-brand ownership, and a franchisor, meet the impressive Mr. Erik Van Horn. 02:22 - Hear Erik’s backstory growing up in South Dakota, his shift from wanting to go to law school into becoming an entrepreneur. 07:45 - Bryce and Erik talk about their commonality of both being marketers first and foremost. 11:35 - Bryce asks Erik to share about owner operator versus franchisor tactics. 15:52 - Erik shares about his business/brand Liberty Tax and how he grew it. 20:35 - Hear Erik’s zone of genius and what he thinks franchisees' zone of genius should be. 26:55 - Bryce asks Erik what the overall value of the franchising industry is in general and who makes the best franchisors, hear what he has to say. 33:45 - Get a glimpse into some of the questions about the franchising industry that Erik gets.  35:55 - Learn what the investment ranges are for new incoming franchisors from an investment perspective. 38:30 - Bryce talks about the franchise advisory council they created to collect feedback and Erik shares about brands collecting feedback from their people. 41:25 - Bryce and Erik talk about some of the challenges the franchisee industry faces. 44:24 - Bryce’s famous lightning round Q&A: Q: What is your biggest source of passion? A: Helping people. Q: What is the best piece of advice you've been given? A: Don’t change your lifestyle for a year after your income makes a big jump. Q: Book recommendation? A: “Who not how” by Dan Sullivan and “Source of Learning” Podcast by Justin Donald.  50:15 - Find and follow Erik at www.franchisesecrets.com. “They need to have that go-getter mentality ” -Erik VanHorn Subscribe to our latest podcasts here: YouTube | https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about Follow us here: Facebook | https://www.facebook.com/Fitness-Franchise-Podcast-106077431518503 Instagram | https://www.instagram.com/fitnessfranchisepodcast/ LinkedIn | https://www.linke
51:01 1/12/22
Mask Mandates Continue
Your hosts, Bryce Henson and Bedros Keuilian join forces today to update us from an entrepreneurial stance on the recent indoor mandates. Owning and running a franchise in California and New York is once again showing its difficulties with new mask mandates.  Learn what's going on, your choices, and what is correct versus the right thing to do is.  01:03 - Bryce teams up with co-host Bedros to talk about recent indoor mask mandate updates. 02:15 -  Bedros gives insight into the new updates on the newest “flattening the curve” and what the reality of it really is. 08:04 - Hear what the updated rules and regulations suggest you should do to comply with the new mandates and the choices FBBC gives you. 10:00 - Bedros and Bryce address the real pandemic of obesity. 13:32 - Bryce talks about preventative health care and how we can change the conversation around what is healthy. 17:30 - Your hosts further unveil the curtain on their stance and how they support their franchisees.  “We’re all just freedom-loving, security wanting, community needing Americans ” -Bedros Keuilian SUBSCRIBE HERE:  https://www.youtube.com/channel/UCc2I... FOLLOW FITNESS FRANCHISE PODCAST: INSTAGRAM | https://www.instagram.com/fitnessfran... FACEBOOK | https://www.facebook.com/fitnessfranc...
20:51 1/5/22
How To Take Your Fitness Business Online
Your host, Bryce Henson, interviews fitness business strategist Mitch Malandrino. Mitch tells us all things new and innovative for fitness businesses, and the new standard successful fitness brands need to operate at, in order to grow. The entire industry was forced to move online, and if you’re trailing behind, you’re simply missing out. Mitch walks us through his impeccable timing of joining the software industry, the fortunate pain of exponential growth and need of his services, and what’s ahead for software, marketing, retention, and client services.  If you’re needing to make that jump online, or want to optimize your connection, engagement, and training between you and your clients, you’re going to need to learn more about Trainerize. It’s serviced to trainers, studios, and even massive franchises like ourselves.  00:53 - Bryce introduces today’s guest Mitch Malandrino, the Strategic Account Manager for Trainerize and Strategic Fitness Advisor for TUT Fitness Group 02:55  - Mitch takes us down his back story and experiences at a young age leading him to Trainerize 10:22 - Bryce asks Mitch, what were the key skills needed to successfully manage people in his newfound role  12:06  - 1 Big Accomplishment, and 1 Big Challenge that arose for Mitch and his gym 15:16  - The crazy timing that Mitch experienced joining Trainerize, and the switch in his thinking of serving the people who need him the most  21:18 - Mitch breaks down the functionality behind Trainerize  23:38 - Who should be using Trainerize? 26:01 - Mitch gives us a peek behind how he serves businesses day to day with Trainerize  30:04  - The importance of a client's experience with your brand and business 32:04  -  Bryce asks Mitch to drop some insight behind nutritional guidance and program stacking 36:15 - What’re some sneak peeks we can look forward to from Trainerize? 37:56 - Mitch touches on how the next 3-5 years look like from the perspective of Trainerize  39:44 - Bryce asks Mitch, what has been Trainerize’s key points of success that have made them grow at such a great rate 41:37 - Bryce’s Lightning Round Q&A : Q: What’re you most passionate about and why? A: Improving myself every single day, protecting myself as my best asset Q: What’s a habit that’s been impactful towards your success? A: My structured morning routine  Q: What was an obstacle in the way for younger Mitch? A: My mindset  Q: Best book recommendation for the FFP listeners? A: QBQ, Question behind the question by John Miller, Every Conversation Counts by Riaz Meghji, Can’t Hurt Me by David Goggins
51:02 12/29/21
Loud Rumor
Your host, Bryce Henson, interviews fitness marketing guru Mike Arce, creator of “Loud Rumor.” Mike is a sought-after speaker in the fitness industry with a mission to help fitness studios increase memberships. Loud Rumor is one of the most extensive resources for fitness studio owners and their staff to learn the in’s and out’s of growing their studios from presale and marketing to hitting membership capacity and opening new locations. Listen along to today’s show to hear how he did it all and how he can help you take your business to its greatest success.   01:09 - Bryce introduces today’s guest Mike Arce, the creator of Loud Rumor. 02:40 - Hear Mike’s backstory from being born in New Jersey to his journey through sports and fitness, computers, and an array of odd jobs. 5:00 - Learn some pivotal business experience that groomed Mike to become the powerhouse he is today. 07:55 - Dive into sales with Bryce and Mike while they talk about how it is the lifeblood of any business. 11:15 - Follow along as Bryce’s transitions into Loud Rumor, Mike's fitness marketing company. 19:20 - Learn how Mike learned all he knows about SEO. 27:02 - Bryce and Mike talk about content creation and what it takes from a  skillset perspective to be a good marketer. 38:13 - Mike breaks down how he gets his growth rates for new clients. 46:00 - Bryce talks about building your team and recruiting and how important your onboarding process and training is. 54:58 - Bryce’s famous lightning round Q&A: Q: What is your zone of genius? A: I’m very clear on what I want. Q: What are you most passionate about in life today? A: Being able to help someone grow far in their business. Q: What was holding you back that you overcame? A: Being around the wrong people. Q: What's the best advice you have received? A: Don’t define anything based on anything outside of you. Q: Book recommendation? A: “The Compound Effect” by Darren Hardy. 1:06:25 -  Find and follow Mike on Instagram: @mikearcelive. “Hang around winners if you want to start winning” -Mike Arce Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about
67:29 12/22/21
The Capitalist Pig
Your host, Bryce Henson, interviews affiliate marketing coach and master offer crafter Steve Larsen, The Capitalist Pig. Steve got his start in 2015 when he bought ClickFunnels and started trading funnels.  In 2017 he created the curriculum for the first 2 Comma Club Coaching programs, which led to him branching out on his own. Just a year later he left to start his own company, Pursuit of Profit, where he has created a game-changing practice.   Listen along to today’s show to hear how he did it all and how he can help you take your business to its greatest success.  Learn how to make click funnels work for you and the insights you definitely need to know to take your campaigns to the next level.  01:15 - Bryce introduces today’s guest Steve Larsen, affiliate marketing coach and master offer crafter.  02:20 - Steve shares his origin story from being broke in college which led him to learning how to sell stuff which turned into him getting into click funnels.  04:30 - Steve shares about his role in click funnels. 08:58 - Bryce asks Steve to talk about the culture of click funnels and what it was like working there. 19:26 - Learn about how funnels work and how most people misplace them. 22:21 - Hear about different kinds of campaigns and which ones work the best for promoting events. 26:10 - Steve talks about his experience with EOS and his business systems. 32:36 - Bryce asks Steve what his zone of genius is, listen along to find out what it is. 34:35 - Follow along as we transition into the company Pursuit of Profit that Steve launched after leaving click funnels.   40:40 - We get to learn more about how Steve became “The Capitalist Pig.” 44:50 - Bryce asks Steve to expand more on social issues and the violation of rights. 48:18 - Get the details on Steve’s upcoming event, “Offer Launch.” 49:20 - Bryce’s famous Lightning round Q&A. Q: Where do you see marketing going in the next 2-3 years? A: It’s going to be easier and easier for people to know what marketing is. Q: What is one unique value bomb entreprenuers should know about marketing? A: You are not paid to be an expert. Q: Best piece of advice received? A: Whoever you're getting coached from should be getting coached themselves.  1:00:33 -  Steve shares his last piece of parting wisdom, you don’t want to miss it. 1:02:33 - You can find Steve at www.capitalismswag.com, snag a free shirt, just pay shipping
64:20 12/15/21
EOS Integration
Your host, Bryce Henson, interviews good friend and successful entrepreneur Brian Underhill on today’s show. Brian is a Professional EOS Implementer, who works with leadership teams for an array of business industries. By working with leadership teams he implements simple and practical tools helping organizations gain clarity and focus for the vision.  Hear how Brian has created this system, how it has helped FBBC and how it can help you.  Listen along as he breaks down the process, philosophies and how it gets proven results.  00:40 - Bryce introduces today’s show and successful guest Brian Underhill,  certified implementer of EOS (Entrepreneurial Operating System) and co-founder of bio spec which merged into Azzur where he is a Managing Partner.  01:45 - Hear Brian's back story starting from academics and an interest in veterinary school when he caught the entrepreneurial bug and started bio spec back in the early 2000’s. 06:35 - Bryce asks Brian to share what the catalyst was for him when he took the leap of faith into EOS. 08:36 -  Learn the nuts and bolts of EOS (Entrepreneurial Operating System) from Brian as he breaks it down and how it works in different businesses.  16:45 - Brian shares the foundational concepts of visionary and integrator. 23:20 - Bryce talks about the component of accountability charts versus an organizational chart and asks Brian to expand on how this works and its importance. 30:00 - Follow along as we drill further into EOS and the day to day components of it.  35:35 - Brian talks about the quarterly meetups and the philosophy for rocks.  45:38 -  Bryce asks Brian to unpack the L10 (Level 10) meetings and why they are so effective.  55:00 - Bryce’s famous lightning round Q&A! Q: What is your zone of genius? A: Passion for entrepreneurism and I’m a teacher at heart. Q: Helpful habit? A: Begin with what you want. Q: Best piece of advice you have received? A: It’s about the experience.  57:48  - You can contact Brian by phone at 909-714-3155 or email him at brian@windswellcoach.com. “You can’t manage people, you manage expectations” -Brian Underhill Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about
59:30 12/8/21
The No Nonsense Approach
Your host Bryce Henson, interviews today’s guest Stuart Brauer, owner of “WTF Gym Talk.” Stuart is a self educated student of strength and conditioning, continually learning and growing.  He is a business consultant, gym owner, and speaker, his company offers social media copywriting services.   Are you looking for a no nonsense straight shooting approach to your business, lifestyle, and fitness?  Then Stu is definitely your man!  Listen in for key insights into marketing, opening and running a microgym, and all things commercial real estate on today’s show.  01:15 - On today’s episode, Bryce interviews business consultant extraordinaire Stuart Brauer, a 20 year student in the fitness industry, coach, and commercial real estate businessman.  02:30 - Zach takes us back to his high school days and what inspired him to dive into fitness. Get his back story about how he started in crossfit to globo gyms and further on into commercial real estate.  06:45 - Bryce asks Stu to share some of his guerilla style marketing tactics.  08:50 - Hear about where Stu’s ideas come from and how he models some of his strategies.  12:00 - Stuart shares stories of his first years of getting his gym off the ground. 15:35 - Bryce asks Stuart how he was able to acquire marketing, business, and leadership skills and the value that they hold in the microgym business.  24:32 -  Learn marketing and real estate insights from Stuart himself.  28:45 - Listen along as we transition into Stuart's consulting business, hear the biggest obstacles and challenges in the fitness industry.  32:12 - Hear about Stuart's zone of genius that has allowed him to coach at such a high level.  34:35 - Bryce asks Stu to talk about how he gets his clients results by being a straight shooter and telling people like it is. 36:40 - Stuart provides one unique value bomb that every average micro gym owner should know.    41:25 - Bryce’s famous lightning round Q&A! Q: What's your current passion? A: The concept of operational capacity. Q: What held your younger self back: A:Waited too long to ask for help. Q: Biggest piece of advice received? A: Keep uploading stories, keep storytelling. Q: What is a significant habit you have? A: My google calendar, color coordinated, super organized. Q: Piece of parting wisdom? A: Do what you can’t. 51:00 -  You can find Stuart anywhere on the internet, just type in @wtfgymtalk! “Just Keep Uploading” -Stuart Bauer Subscribe to our latest podcasts here https://www.y
52:18 12/8/21
Franchising PR Practices
Your host Bryce Henson, interviews today’s guest Zack Fishman of Fishman PR Firm. Zack is the Director of Innovation at Fishman PR where he runs business development and helps innovate on Grand Openings, Content Marketing, and agency operations.  Hear about how the Fishman family built one of the most sought after PR firms and how they continue to strive to be the best for their clients. Over the past 25 years, Fishman PR has perfected a proven method of developing PR strategies that drive the right qualified leads to franchise sales teams. There’s more to franchise lead generation PR than simply securing media coverage.  Get the inside scoop on what a PR firm can do for you and why they are the best support for your local clientele sourcing.  01:05 - Your host Bryce introduces today’s guest, self proclaimed franchising geek and Director of Innovation at Fishman Public Relations, Zack Fishman. 01:50 - Zack walks us through his back story and how the Fishman PR firm started. 06:01 - Get an overview of the agency and what they do and offer from Zack himself. 09:50 - Bryce asks Zack, why should a fitness franchise entrepreneur care about public relations and hire a firm to represent them. 12:50 - Join in as we dive into what Fishman PR does for FBBC and how they support the local clientele for grand openings. 16:40 -  Zack shares his outlook on why franchising is such a great business model versus mom and pop style businesses.  19:20 - Zack shares his day to day being a director of innovation and what the future of Fishman PR looks like to him. 22:10 - Zach shares about his podcast “Franchise Secrets” that he took on the road with his partner Ryan. 25:40 - Bryce asks Zack about how Covid impacted his business and how the future of franchising PR looks over the next few years.  30:35 - Bryce Henson's famous lightning round Q&A. Q: Piece of value to know about PR? A: It’s about creating an emotional connection. Q: toughest entrepreneurial issue with Covid? A: When everything shut down and watching his parents have to make really big decisions about their business. Q: Piece of parting wisdom? A: You have to strive to be the greatest that you possibly can be.  44:50 - You can connect with Zack on Linkedin and online at fishmanpr.com.  “The passion of being able to transform people” -Zack Fishman Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about
46:12 11/17/21
The Business Growth Guru
Your host Bryce Henson, interviews an amazingly successful and motivating guest on today’s show.  Cameron Herold a top business consultant, best-selling author, and speaker. Cameron has built two 100 Million Dollar companies and engineered 1-800-GOT-JUNK?’s growth from $2Million to $106 Million in revenue. Cameron teaches others from his experience and happily shares his expertise with other dynamic business leaders. Listen along to hear how he has done it all and how you can too! 01:14 - Your host Bryce Henson introduces today’s guest Cameron Herold, “The Business Growth Guru”. 02:45 - Listen along as Cameron shares his back story from being groomed to be an entrepreneur from his dad and grandma, through his journey of building business and engineering 1-800-GOT-JUNK?. 04:35 - Hear about Cameron’s zone of genius, helping entrepreneurs  reverse engineer their dreams. 05:15 - Learn about Cameron’s process for coaching certain executives.  08:10 - Hear about success stories from sharing your company's vivid vision with everyone.  10:55 - Cameron shares pieces of his most recent book “Free PR”, how to get chased by the media without hiring a PR firm.  13:40 - Bryce and Cameron dive into 1-800-GOT-JUNK? Listen on for how it all started and how it has grown.  23:30 - Shift gears with us to College Pro Painters, hear about how it came to be and some learning lessons on recruiting, interviewing, onboarding, and training. 28:10 - Hear about Cameron's experience coaching Elon Musk's brother Kimball Musk. 32:55 -  Bryce asks Cameron to share some of his takeaways from the franchise, training, and leadership model. 35:55 -  Cameron shares about his role as a coach and launching COO’s while creating the COO Alliance.  40:56 - Bryce’s famous lightning round Q&A: Q: One big value you can share? A: No one cares about perfect, good is good enough! Q: Lowest business moment? A: How I was growing my business quickly and not keeping an eye on the financials. Q: What's your biggest passion today? A: Travel! Q: Book recommendation? A: The Hard Thing About Hard Things” by Ben Horowitz.  47:43 - Learn all about Cameron and the services he offers on his website, www.cameronherold.com.  Follow him on social media, @cameron_herold_cooalliance and on Youtube at COO Alliance.  His books are available on Amazon and audible, “The Miracle Morning for Entrepreneurs”, “Double Double”, “Vivid Vision”, “Meetings Suck” and “Free PR”.   “No one cares about perfect, good is good enough” -Cameron Herold
48:54 11/10/21
10 Questions from our Franchise Advisors
Your hosts Bedros Keuilian and Bryce Henson team up on today's show to answer the top 10 questions you asked the franchise advisors.  There are many different factors to consider when thinking about opening up your very own Fit Body Boot Camp.  Have you ever been curious about where, how, and when to open up a gym?  Maybe you're curious about how to staff a gym and what kind of software you would use.  Today your hosts break down the top questions into easy-to-understand tips, tricks, and strategies.  Tune in for a very knowledge-filled episode on building a Fit Body Boot Camp. 01:00 - Bryce introduces today’s show along with Bedros where they dive into the top 10 questions most commonly asked from their franchise advisor Max. 02:00 - Learn about how long it can take to open a Fit Body Boot Camp and the variables to consider. 05:14 - Get the inside on where the best place to open a Fit Body Boot Camp, along with the importance of the demographics. 10:35 - Learn about the current expenses involved with opening a FBBC of your own.  12:50 - What about the competition? Hear the different perspectives on approaching competing gyms. 16:03 - How to navigate through issues like Covid, hear strategies, and what procedures were implemented. 20:07 - Bryce speaks about how many team members and what positions it takes to run a successful FBBC. 22:44 - You asked, how do I pick my gym software, hear about Fit Pro Tracker and all of the amazing features it offers. 27:00 -Learn how to structure membership, from trials to weekly, and more. 28:44 - Listen along for tips for hiring staff and all that FBBC provides to help you through the process. 32:06 - Bryce shares how to develop your team members and why this is the core of a positive and effective business. 35:24 - Like and subscribe on Youtube and follow your hosts @realbrycehenson and @bedroskeuilian on Instagram. “Revenue feeds the ego, profits feed the family” -Bedros Keuilian  Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about
35:36 11/3/21
Success Loves Speed, Delay Kills Dreams
Your host Bryce Henson interviews Craig Ballantyne on today’s show. Listen in to learn how Craig has built five 7-figure businesses in five different industries, written three books, and mentored thousands of entrepreneurs all over the world. Learn valuable tips and tricks for being a successful entrepreneur in the fitness industry from one of the greats himself. Get the inside scoop on Craig’s 5 high end skill strategies to increase your ability to make more money and grow your business. 00:50 - Your host Bryce, introduces today’s guest Craig Ballantyne, entrepreneur extraordinaire, building multiple businesses in different industries, author of 3 books, gym owner, and mentor to thousands of entrepreneurs all over the world. 1:48 - Craig gives us an inside scoop into his back story from growing up on a farm in Canada with a desire to be a fitness coach and where he went throughout his journey to get to today. 09:10 - Bryce asks Craig to share how he got to know Bedros ​​Keuilian and how they have added value to each other business wise. 16:00 - Shifting gears, Bryce asks Craig to share on coaching in fitness and valuable lessons he has learned along the way. 22:40 - Bryce brings up the theory of the imposter syndrome and asks Crag to share about it and how to overcome it. 25:35 - Craig talks about the power of Masterminds. 29:10 - Craig gives the inside scoop to the 5 high end skills that increase your ability to make more money. 51:54 - Listen along as Craig shares knowledgeable strategies on how to build authority. Bryce’s famous lightning round Q&A! Q: What is the best advice you have received? A: Put your ego aside and ask for help. Q: What is the best habit you have picked up? A: Getting to bed on time. Q: What is your biggest passion? A: Making things easier for people. Q: Book recommendation? A: Tim Grover, “Relentless.” 1:06:20 - Follow Craig on Instragram @realcraigballantyne and learn about his coaching and where to get his books at www.craigballantyne.com . “Success loves speed, delay kills dreams” -Craig Ballanytyne Check out this episode about Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about
67:40 10/27/21
Fitness is For Everyone
Your host Bryce Henson interviews today’s guest, certified nutrition coach and operator of Fit Body Boot Camp in Fresno, CA Darrylynn Silva.  Listen along for an inspirational story of transformation at its best as we learn about Darrylynn’s struggle with obesity.  Get an inside look at the struggles around childhood obesity and how passion and commitment can fuel your journey too.   00:46 - Bryce introduces today’s guest, certified nutrition coach and operator of Fit Body Boot Camp in Fresno, CA Darrylyn Silva. 1:30 - Darrylynn shares her very personal story of being obesse throughout her life along with the trials she had to overcome during her childhood and into adulthood.  03:25: Darrylynn shares specifics from her childhood and how she dealt with her obesity struggles.  11:30 - Listen along as Darrylynn shares her obstacles with trying to get pregnant and how that jump started her physical fitness journey.  16:25 - Bryce asks Darrylynn to share about her identity throughout her journey and how it shifted and grew stronger. 22:55 - Bryce transitions into how Darrylynn found Fit Body Boot Camp and her experiences as a client and how it propelled her fitness goals. 30:47 - Learn how Darrylynn transitioned from client to operating partner of a Fit Body Boot Camp. 35:55 - Bryce dives into Darrylynns role as an operating partner, listen along for the ins and outs and her secrets to success.  41:30 - Hear about Darrylynns experiences as a nutrition coach and how her personal journey has aided her in helping her clients.  43:30 - Get some insights on what some of the common objections and concerns are from clients. 48:55 - Darrylynn showcases her views on personal growth and self development and how they have helped her discover her superpowers.  54:30 - Bryce’s famous lightning round Q&A: Q: What is your zone of genius? A: I trust my gut. Q: What is the one thing fitness professionals should know but don’t? A: You need to recognize fitness is for everyone. Q: Book recommendation? A: Mel Robbins, “The Five Second Rule”  1:01:16 - Darrylynn shares her last piece of parting wisdom. “Remove the Drama” -Darrylynn Silva   Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about https://open.spotify.com/show/7c76CH2NMCHoCTTpwlVqHa?si=ybA7TvE
63:22 10/20/21
Training For Warriors
Your host, Bryce Henson interviews the man of many talents and accolades, Martin Rooney on today’s show.  Martin Rooney, an internationally recognized trainer, speaker, author and pioneer of strength and conditioning, is the founder of Training For Warriors.  Learn about being an athlete to training athletes from the man himself. Follow along as Bryce dives into highlights from Martin’s books and how he uses them in his training.  Tune in today as we dive into all of the amazing achievements he has accomplished and learn some valuable tips along the way.  1:00 - Your host Bryce Henson introduces today’s guest Martin Rooney.  An internationally recognized trainer, speaker, author and pioneer of strength and conditioning. Former US bobsledder, division 1 track athlete, Judo black belt, 2 time Guiness World record holder, and the founder of Training For Warriors.  02:30 - Martin shares his backstory and where all the things happened.  06:15 - Hear about Martin's experiences with coaches and mentors and what it means to him for him to be a coach.  12:56 - Bryce asks Martin to dive even deeper into his experiences as a coach and to offer tips for results that he has been able to help his mentees with.  22:10 - Listen along as we transition into what it was like for Martin to work with professional athletes.  28:10 - Martin shares highlights about identifying your values from his book, “Coach to Coach.”   37:10 -  Bryce hits on a very important topic of building and growing a business as a team in your marriage.  Learn how important Martin’s wife Amanda has been in building and keeping Training For Warriors going and growing. 43:30 - Bryce’s famous lightning round Q&A: Q: What is the best piece of advice you have received? A: “Don’t tell me how you can’t do it, tell me how you can do it” Q: What is your best habit? A: Reading. Q: Favorite book recommendation? A: “How to win friends and influence people,” by Dale Carnegie.   You can find out more about Martin at www.trainingforwarriors.com and follow him on Instagram @trainingforwarriors.  Check out his books, “ Coach to Coach” and “High Ten” available on his website and Amazon.  “Don’t tell me how you can’t do it, tell me how you can do it” - Martin Rooney   Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about   https://open.spotify.com/show/7c76CH2NMCHoCTTpwlVqHa?si=ybA7TvEXQIGKL2dPYNAjwg
52:40 10/13/21
Securing the Best Location For Your Business
Your hosts Bryce Henson and Bedros Keuilian team up for today’s show to give you key points on securing a location for your gym. Follow along as this powerhouse duo share first hand experience on the top four important points to follow in getting started with securing a location. Fueled with many years of expertise and trial and error, these two have narrowed down the most important factors and are sharing them with you today! 00:55 - Fitness Franchise Podcast super hosts Bedros and Bryce join together on today’s show to talk about all things location. 01:20 - Bedros begins with the basics around choosing a location, factoring in traffic areas and  industrial complexes. 02:07 - Bryce brings up the main point of looking for a prime real estate location near where you live and with good visibility. 03:00 - We learn from Bedros about the importance of having the right demographic in the area 05:15 - Get the inside scoop on the importance of obtaining a good commercial broker and identifying the territory.  08:18 - Bryce and Bedros break down the next step of creating a letter of intent with the landlord and possible broker. 15:20 - Learn about the importance of city permitting, and all the variances to consider. 19:47 - Get the inside scoop on the last step, launching in a spectacular fashion! 26:16 - Follow Bryce Henson @realbrycehenson ad Bedros Keuilian @bedroskeuilian. “Launching in a spectacular fashion” Bryce Henson Check out this episode about Securing A Location   Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about   https://open.spotify.com/show/7c76CH2NMCHoCTTpwlVqHa?si=ybA7TvEXQIGKL2dPYNAjwg https://podcasts.apple.com/us/podcast/fitness-franchise-podcast/id1353577754 https://www.facebook.com/Fitness-Franchise-Podcast-106077431518503 https://www.instagram.com/fitnessfranchisepodcast/
26:23 10/7/21
The Power of Personality Training
Your host, Bryce Henson interviews the man of many talents, Merrick Rosenberg.  Merrick is the author of several books about the power of personality including: “The Chameleon” and “Taking Flight.” He’s the CEO of Take Flight Learning, a training company that has worked with hundreds of thousands of people around the world. He co-founded team builders plus in 1991, along with many other impressive accolades over the years.  Merrick shares with us his backstory through college, developing his idea and the trials and triumphs he faced along the way.  Learn first hand from this skilled entrepreneur how to distinguish and work with personality types to improve your work and home life.    01:09 - Listen along on today’s show while your favorite host Bryce Henson interviews the man of many talents, Merrick Rosenberg.  Merrick is the author of several books about the power of personality including: “The Chameleon” and “Taking Flight.” He’s the CEO of Take Flight Learning, a training company that has worked with hundreds of thousands of people around the world. He co-founded team builders plus in 1991, along with many other impressive accolades over the years. 02:15 - Merrick shares with us his back story in 1991 while he was working on earning his M.B.A in college doing team building exercises.  Hear how simple team building games fueled his excitement and propelled him into his career. 03:30 - Listen further for some of the difficulties and triumphsMerrick and his business partner faced while getting started in the team building business.  07:50 - Bryce asks Merrick to share how his work developing Team Builders helped him transition into Take Flight and what was the big reason behind it. 10:25 - Merrick gives us a crash course into the 4 bird styles that he has developed for distinguishing personality types.   15:25 - Bryce wants to know if there is a fast way to figure out someone's personality style without going through the training.  See if you can guess along as Bryce and  22:15 -  Learn about the different types of personality training Merrick offers and the value they apply to different types of companies.  25:00 -  Bryce asks Merrick to talk about the objective of the Chameleon and what  the big takeaways are. 29:00 - Hear from Merrick what some of the biggest challenges are that he faces with people just not getting it during training.   32:50 - Learn why a company would reach out for team building training and what they are looking for. 39:30 -  Follow along as Merrick shares how he started teaching his kids the bird's personality strategies at age 6 and how he has just created a children's book to help teach kids about themselves and how to interact with others.  49:40 - Bryce’s famous Q&A lightning round!  Q: What is your zone of genius? A: Creativity. Q: What are you passiona
54:36 9/29/21
Full of Fitness Joy
Your host of the Fitness Franchise Podcast, Bryce Henson interviews one of Fit Body Bootcamp’s very own coaches on today’s show.  Introducing Alicia Pickney, our Yorba Linda, California’s facility coach.  Alicia started off her career in the fitness industry as a competitive dancer where she first became passionate about health and fitness.  Alicia has worked her way through the reins of being a gym rat to being an amazing coach and fitness enthusiast.  Learn how she worked through her shyness and became empowered on the microphone, to programming and delivering coaching sessions.  01:02 -Your favorite host Bryce Henson introduces today’s very talented guest, Alicia Pickney.  Alicia is a facilitator and coach at Fit Body Bootcamp’s Yorba Linda location as well as a fitness enthusiast and model. She is also  a dancer, and has her own skincare line. 01:40 - Alicia gives us her background story starting from college where she was a competitive dancer and received her degree in Human Resources. She takes us through her experiences working in Human Resources and how that propelled her into the world of fitness. 07:20 -  Bryce asks Alicia to walk us through her journey of transitioning into becoming a fitness coach. 11:15 - Alicia gives advice for new coaches on her experience with getting on the microphone in front of a class and shares tips and tricks for newbies. 12:00 - Hear from Alicia what it is like programming and delivering sessions? 17:00 - Bryce asks Alicia to share common questions, concerns, and comments clients have. 20:10 - Hear first hand what Alicia sees as some of the biggest highlights and challenges of being a coach. 26:55 - Get insight on what it is like training the Fit Body Forever crowd and the Boot Camp crowd. 29:40 - Hear from Aliicia’s perspective on what strong qualities coaches should possess.   33:20 - Bryce asks Alicia how it is working with a team and what her experience has been like. 35:50 - Bryce’s famous Q&A lightning round! Q: What is your zone of genius? A: Being very easy going. Q: One big source of passion? A: Helping others. Q: What is the best piece of advice you have ever been given? A: Get to know your clients, their needs and triggers. Q: Book recommendation? A: “Girl Wash Your Face” by Rachel Hollis. 41:13 - Find Alicia on IG @aliciafullajoy    “This is what I am supposed to be doing” -Alicia Pickney Check out this episode about    Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about
43:07 9/22/21
Finding Social Media’s Secrets
Today on Fitness Franchise Podcast, your host Bryce Henson interviews the founder of Assistagram, Zach Benson.  Dive into all things Instagram, marketing, and social media on today’s informative show.  Zach Benson, is a full-time entrepreneur, world traveler, dancer, and connector who specializes in creating IG campaigns reaching millions. Hear about Zach’s early years as a professional breakdancer and teacher and how that propelled him into a place of confidence to take the next venture on.  Learn strategies and tactics that he has used and encourages his clients to practice for growth and business. 01:00 - Your host Bryce introduces today’s guest Zach Benson, the founder of Assistagram.   02:00 - Zach gives us his back story, starting from being adopted at 5 months and living in Iowa to learning and teaching breakdancing, being a personal trainer, to founding Assistagram. 05:40 - Listen along as Zach unpacks his journey into breakdancing. 09:30 - Bryce asks Zach, how did he create, market, and deliver his workshops. 17:00 - Follow along as we transition into marketing and Instagram when Zach purchased 15% of a 400,000 follower Instagram account growing comedians. 19:25 - Hear about strategy and tactics from Zach on how he was able to accomplish such growth. 28:30 - Bryce asks Zach to share with us what kind of clients he attracts and the services he offers. As well as what industries are his clientele in.  33:30 - Zach shares his guidance and insights for local gym owners to be able to attract more clients for growth and business.  36:30 - Bryce asks Zach what is the future of Assistagram and social marketing in the next few years in his opinion. 38:10 - Bryce dives deeper into Zach's knowledge around the media space that business entrepreneurs should know.  40:00 -  Zach shares his zone of genius as being networking. 43:00 Bryce’s famous lightning round Q&A: Q: What are you most passionate about? A: Travel. Q: Biggest obstacle and how did you overcome it? A: My speech impediment, when I started to relax and stopped caring. Q: One of your best habits? A: Putting my workouts first.  Q: Best book recommendation? A: “The Go Giver” by Bob Burg. 48:10 - A parting piece of wisdom from Zach is to do massive outreach and reward with cool incentives.  49:55 - Find Zach at @zachvacay and on his website at www.assistagram.com . “Be vulnerable and keep it real with your audience”-Zach Benson
51:36 9/15/21
The Power of Personal Branding
Your host Bryce Henson is joined in today’s show by Mega American Entrepreneur Dan Flyeshman, the youngest member of a publicly traded company in history at just 19 years old. Hear how Dan was able to become an astoundingly successful entrepreneur at such a young age and how he kept his momentum up and constantly building.  Dan launched one of the top 5 online poker sites in the world, and his charity Modern Citizen Fund is the official sponsor of the World Series of poker Europe. Listen along as Bryce asks Dan critical questions on how he was able to build and work through the ups and downs of the business industry.  Dan gives us useful and attainable strategies and processes on which you too can build a successful business.  01:00 –  Host Bryce introduces today’s guest, Mega American Entrepreneur Dan Fleyshman, the youngest member of a publicly traded company in history at just 19 years old. He has launched one of the top 5 online poker sites in the world, and his charity is the official sponsor of the World Series of poker Europe.  2:10 –  Dan shares his backstory from his college days, how he used his college savings to trademark the catchphrase, “Who’s Your Daddy,” and through his selling years, and all of his ventures. 5:15 – Dan shares about being an introvert and how he uses his events to meet people and network. 12:30 –  Bryce asks Dan to share how he funds these big events he throws for entrepreneurs. 13:50 – Curious about Dan’s vision for his events when he started out, Bryce asks him to share what outcome he was hoping for. 16:25 – Hear some longer-term strategies from Dan on how to grow and keep your business successful. 21:50 – Bryce dives into marketing strategies, social media,  and how to leverage and grow with Dan. 37:20 – Bryce asks Dan which social avatar he should focus on as he balances multiple platforms while continuing to grow the FFBC brand and his own local gyms as a coach.  50:10 – Dan shares a very useful tip for entrepreneurs, that everything you want to learn or do is cheap or free now from legal work to notaries, logos, etc.  51:30 – Dan sheds light on how he does his high-end Mastermind events. 59:15 – Bryce’s famous lightning round Q&A, Q: What is your biggest passion today? A: My charity Model Citizen Fund. Q: What is the best advice you have received? A: Just get started!  1:03:21 – Check out all things Dan Fleyshman at his website, www.victoryceo.com, on Instagram @danfleyshman, read his book “HOW TO SET-UP YOUR BUSINESS FOR UNDER $1000” at www.buythisbook.com. “It’s better to have it and not need it then to need it and not have it” -Dan Fleyshman
64:34 9/8/21
The Value of Running Fitness & Transformation Challenges
Your hosts Bryce Henson and Bedros Keuilian join together on today’s show to talk about all things involving fitness and transformation challenges.  Learn how Fit Body Boot Camp structures their challenges and the process they follow. Get an inside look into the actual metrics that their last challenge pulled in.  Hear it from the pros, how and why you should be holding fitness challenges as a gym owner. 00:54 - Bryce introduces today’s show where he and Bedros talk about fitness and transformation challenges. 1:25 - Bryce breaks down what a fitness challenge is and how they construct them at Fit Body Boot Camp. 2:00 - Bedros explains the “Why” behind fitness challenges. 2:30 - Hear from Bedros on how to get leads using online and offline Marketing strategies. 5:00 - Follow along as Bryce and Bedros talk on the human psychology aspect of fitness challenges. 13:15 - Bedros shares numbers from their most recent challenges and explains how by not doing challenges you're missing out on a lot of money and opportunities as a gym owner. 20:30 - Bedros shares the only downside that can come from doing a fitness challenge. 23:37 - Follow Bryce @realbrycehenson and Bedros @bedroskeuilian on Instagram
23:45 9/1/21
Risk Tolerance and Executing on a Vision
Your host Bryce Henson interviews good friend Todd Abrams, CEO of ICON Meals a unique and quality meal prep service. Todd Abrams is a hands-on entrepreneur with strong problem-solving skills and leadership.  He is an international federation of bodybuilding competitors and competes amongst the best athletes in the world in his division. Get an inside look into how Todd got started in the fitness industry and created a meal prep service that goes above and beyond.     00:58 - Our host Bryce introduces today's guest Todd Abrams, a hands-on entrepreneur, the CEO at ICON Meals, and an International Federation of Bodybuilding competition. 2:00 - Todd shares his background story growing up in Canada as the son of a funeral home operator, as well as his interest in sports and entrepreneurship from a young age.  4:50 - Hear about Todd’s first experience working in sales and how that led to his path of entrepreneurship.  9:20 - Bryce asks Todd to share how he created the software company that services funeral homes. 13:28 - Todd breaks down his zone of genius, being able to carry the big vision and dropping it down to the people you enroll and how it gives them freedom. 17:30 - Todd shares how impactful it has been, being able to zone in on what he does well and then bring in people to complement it. 18:00 -  Bryce asks Todd how to expand your level of risk tolerance. 25:40 - Hear how salesmanship influence has aided Todd in his journey. 31:25 -  Bryce expands on how sales is not only a relationship but a transfer of energy. 31:55 - Todd tells us all about his business ICON Meals, how and why he started it, and how lives can be changed through nutrition. 37:54 - Learn what sets ICON Meals apart from other food prep companies in how they preserve and package their food. 41:50 - Todd shares what is on his plate as a CEO and what it’s like from his perspective. Learn how he makes sure he is working on the business and not just in the business. 50:00 - Bryce's Lightning round Q&A: Q: What is the biggest thing you are passionate about right now? A: Providing more value to other people. Q: Book recommendation? A: Tim Grover, “Relentless” Q: What is a good habit you have picked up recently? A: Wake up early!  55:50 - Resources mentioned – Check out the website www.iconmeals.com to sign up, check out blogs, and informative videos.  Follow on social media, @iconmeals @toddabrams. 
56:53 8/25/21