Head Start

Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Scott DeRue, CEO of the Ironman Group — a brand so deeply rooted in endurance sports that thousands of athletes have tattooed its logo on their skin — to discuss how community, identity, and experience are driving Ironman’s next chapter. What does it take to turn a race brand into a global lifestyle movement? Why is Ironman focused not just on being the biggest, but also the most loved brand in endurance sports? And, as technology, access, and expectations shift, what will it feel like to stand on an Ironman start line in 2035?Also in this episode: how Ironman is doubling down on emotional connection, and storytelling to fuel long-term growth, and what lessons endurance events can learn from Taylor Swift fandom, Formula 1 drama, and NBA player-driven narratives. Don't miss this thought-provoking conversation!Send us a text

10/14/25 • 60:27

Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Bill Quinn, Futurist at TCS — the global tech force behind the New York, London, and Sydney marathons — for a bold exploration of what’s next in race technology. From drones and AI to digital twins and smart hydration systems, this is a deep dive into the future of major race experiences, including what that might look like for Boston.What if AI could assign your start corral? What if digital twins could simulate entire races before a single step is taken? Could drones and robotics revolutionize everything from aid stations to medical response? Bill shares how these technologies are being prototyped today — and how soon we might see them in a race near you.We also unpack the big-picture questions: How can new tools make marathons more inclusive and accessible? What role will spectators play in an era of real-time, hyper-connected cheering? And what can wars and rapid global crises teach us about how quickly sports technology can evolve? A must-listen for anyone shaping the next era of endurance events.Send us a text

9/17/25 • 61:27

Welcome to "The Future of Running" podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Jack Fleming, President and CEO of the Boston Athletic Association and the driving force behind the Boston Marathon — the oldest and most storied marathon in the world — to discuss how this legendary race is embracing innovation, inclusion, and intention to shape the future of the sport while honoring its 127-year legacy.What happens when the world’s most historic marathon sets its sights on the future? Jack shares how Boston is breaking new ground while keeping its iconic character intact — introducing para programs that redefine inclusion, celebrating every finisher with the roar of a stadium, and putting mental health at the heart of the next running wave. He also reveals which classic distance is poised for a revival, and how charity running is transforming from a fundraising obligation into a powerful community opportunity.Packed with rare behind-the-scenes insights, this conversation offers race directors and event leaders a front-row seat to the strategies powering the Boston Marathon’s next chapter. Whether you lead a local 5K or a world major, Jack’s approach to balancing legacy with innovation will leave you inspired to lead your own event into the future.Send us a text

8/5/25 • 77:50

Welcome to "The Future of Running" podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Mike Nishi, Chief Operating Officer of Chicago Event Management and a legendary force behind the Bank of America Chicago Marathon for over 30 years. It’s a masterclass in leadership, legacy, and long-term thinking from one of the most respected figures in global marathon production.What do you do when your race is already sold out? How do you keep innovating when demand is at an all-time high? Mike reveals a strategy that’s redefining what value means for major events — and why it’s just as relevant for smaller races. He also shares his full race operations playbook, packed with practical insights every race director can take home.From turning volunteers into VIPs to building one of the world’s most sustainable marathons, Mike walks through the smart, intentional moves that have made Chicago a global leader. And he doesn’t stop there — he also unveils his bold 100-year vision for the Chicago Marathon, offering a powerful example of legacy thinking in action. Don’t miss this inspiring conversation.Send us a text

7/29/25 • 73:24

Welcome to "The Future of Running" podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Rob Simmelkjaer, CEO of New York Road Runners for a supercharged deep dive into the future of running. What will the next decade of running look like? Why is NYRR producing a film for Tribeca? Can races go fully carbon neutral — and how soon? From media savvy to mental health, fan engagement to climate action, Rob shares visionary insights and hard-earned lessons from his Olympic broadcasting days to his current leadership of the world’s largest running organization.Also in this episode, how one smart registration question can unlock a content goldmine, what race directors can learn from ESPN, and two bold ideas that could reshape the entire sport. Don’t miss this inside look at where the sport of running is headed — and how you can be part of shaping it.Send us a text

6/12/25 • 67:02

Welcome to "The Future of Running" podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Dawna Stone, CEO of Abbott World Marathon Majors. Together, they unpack the latest milestones in global marathon events, including Sydney’s entry as the seventh major and the tantalizing possibility of Cape Town joining next. What does it take to become a World Marathon Major? And what’s the bold vision behind a possible Nine Star Medal?Dawna and Phil also dive into some of the biggest trends shaping the future of running — from the rise of Gen Z runners and their mental health-driven motivations, to tech innovations like real-time glucose tracking and performance-boosting nutrition strategies. What does the future hold for race formats, participation, and the marathon experience itself?This episode is a must-listen for race directors who want to stay ahead of the curve. With insider insights from one of the most influential leaders in the sport, plus practical takeaways on race excellence and community impact, it’s packed with ideas to inspire your next big move.Send us a text

5/29/25 • 47:29

In 1897, the Boston Athletic Association, then only ten years old, decided to organize the first ever Boston Marathon, thus giving birth to the longest continuously running marathon in the world. Of the 15 people who took part in the race, ten finished. And to commemorate the achievement of its members in that inaugural Boston Marathon, all ten finishers came away with a medal, thus giving birth to one of the most enduring traditions in mass participation sports: the finisher medal.So, what makes a great medal? How should you choose a medal that works best for your race’s theme and budget? What kinds of things should you look out for in designing your medal and managing those all-important order quantities and delivery timelines? And how can you use your most important race bling to attract new participants to your event?That’s what we’re discussing today with my guests, mother and daughter, Kim and Morgan Ashworth of veteran medal suppliers’ Ashworth Awards. Now in its third generation, Ashworth Awards has been the go-to medal supplier for some of the greatest races in the United States for over 60 years. And with Kim and Morgan’s help we’ll explore every aspect of race medals, from production and design to order management and - seeing as the world’s heading that way - the effect tariffs may already be having on the price and availability of that all important finisher bling. In this episode:Pros, cons and costs of different types of medals: die-cast, stamped, acrylic, wooden medals.Medal platings and coloursHow race medals are producedThe popularity and versatility of utility medalsMade in the USA dimensional steel medalsThe effect of tariffs on medal imports and costsWorking with a vendor to design your race medalObtaining samples before a production runManaging order quantities and lead timesTips for reusing and recycling leftover medalsPros and cons of ordering through a vendor vs ordering directly from an overseas manufacturerUsing your medal in your race marketingOffering personalized medalsMany thanks to our podcast sponsors, RunSignup and Brooksee, for supporting our efforts to provide great, free content to the race director community:RunSignup are the leading all-in-one technology solution for endurance and fundraising events. More than 28,000 events use RunSignup's free and integrated solution to save time, grow their events, and raise more. Find out more at https://runsignup.com/.Brooksee are the timing technology industry-leader, bringing affordable real-time tracking and timing checkpoints to races with their patented iPhone-sized micro checkpoints. Find out more and get 50% off your timing for your next event at https://www.brooksee.com/headstart.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about liability waivers or anything else in our Facebook group: https://www.facebook.com/groups/racedirectorshq/ Send us a text

5/5/25 • 111:46

Welcome to "The Future of Running" podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.In this episode, Phil sits down with Stacey Embretson, Senior Director of Operations for the LA Marathon, to go behind the scenes of one of the most iconic races in the country, exploring how the LA Marathon has evolved since 2008 and where it's headed next.What does the future of major city marathons look like? How do you innovate in an event with decades of history, while keeping pace with the new technology and runner expectations? And, how do you navigate complex, multi jurisdictional logistics while adapting to climate change and wildfires? Whether you're a race director and event organizer or just passionate about where endurance sports are headed, this episode is packed with insights into what it really takes to put on the races of the future.Send us a text

3/12/25 • 54:38

Today we have something a little bit different for you: we are announcing the upcoming release of “The Future of Running” mini podcast series, a limited, five-episode podcast series hosted by Brooksee CEO, Phil Dumontet, here, on your Head Start podcast feed.Many of you may know Phil personally or may have heard of his work (or may even have listened to him on this podcast discussing the growth of his Boulderthon race). If you have, you would know Phil as a very energetic, forward-looking leader in our industry. So putting him in the driving seat of his own mini interview series and benefitting from his perspective and that of the great guests he’ll be hosting I’m sure will add a lot of value to the podcast and to your listening time.Send us a text

3/10/25 • 18:41

RunSignup’s annual RaceTrends report is the closest thing we get in the endurance events industry to a market-wide survey of what is happening in events and event participation. And the latest RaceTrends report for 2024 is out, shedding a unique light into the long-term trends taking shape in the race management industry.So, how are we doing? Is the COVID-era hangover well and truly behind us? What do the numbers say for current and future participation growth in endurance events? And are the bullish pricing trends we saw in 2023 still holding up in 2024?With me today to discuss all this and more is RunSignup’s Director of Marketing, and person responsible for this very important piece of research, Johanna Goode. And with Johanna’s help we’ll be making sense of the numbers, diving deep into some of the most important factors driving industry trends, and thinking through some of the implications of these findings for the future of endurance events.In this episode:On the right track: strong growth in participation carries through to 2024Repeat participation across different event distancesWhat is holding back growth in larger events? Understanding regional differences in event participation growthPromoting locally: reaching out to local running clubs, other events and timersUsing referral rewards to grow your raceAre events getting better at attracting younger runners?Registration patterns: are runners really procrastinating in signing up?The importance of keeping registrations open as long as possible.Year-on-year entry fee changes across different event distancesKeeping race costs down through optional swagCould introducing more price increases lead to more registrations?Mobile registrations: using Apple Pay vs storing credit card detailsPrice transparency laws: what they are, and how they will affect the presentation of registration prices for your raceThe decline of social media traffic to race websitesYou can download the full 2024 RaceTrends report for free: https://runsignup.com/trendsMany thanks to our podcast sponsors, RunSignup and Brooksee, for supporting our efforts to provide great, free content to the race director community:RunSignup are the leading all-in-one technology solution for endurance and fundraising events. More than 28,000 events use RunSignup's free and integrated solution to save time, grow their events, and raise more. Find out more at https://runsignup.com/.Brooksee are the timing technology industry-leader, bringing affordable real-time tracking and timing checkpoints to races with their patented iPhone-sized micro checkpoints. Find out more and get 50% off your timing for your next event at https://www.brooksee.com/headstart.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about liability waivers or anything else in our Facebook group: https://www.facebook.com/groups/racedirectorshq/ Send us a text

2/19/25 • 89:32

When it comes to putting on races, obtaining a permit (or permits, as the case may be) is one of the most fundamental aspects of the race planning process. However, with increasingly busier local event schedules and ever-changing permitting requirements, obtaining a permit for any event is becoming both costlier and more complicated than ever.So, how can you best navigate the event permitting process? What things do you need to prepare for and focus on before reaching out to your local council or police department? And how do you manage the timeline of permit approvals alongside the 10,000 other balls you’re juggling in delivering your race?That’s what we’re discussing today with my guest, Glass City Marathon award-winning race director, Clint McCormick. It’s a pleasure to welcome Clint back to the podcast for our first episode of 2025 and to be able to share in his expertise in the topic of permitting. With Clint’s help we’ll be looking at all aspects of the permitting process, from figuring out whom to contact first and when, understanding what authorities might expect from your event, preparing your application in a way that gives you the best chance of success, as well as managing a denial of permit deep into your event planning cycle, should you be unfortunate enough to have to face such an eventuality. In this episode:Do you really need a permit to operate your race?Who issues permits and where to go to get started.The curious case of the the Malibu Triathlon permit switch.How the proliferation of events strains local communities and increases competition for permits.What things you need to have ready to get started with the permitting process.How early should you look to start the permitting process?How to handle the uncertainty of permit approvals while planning your race.Does your experience as a race director factor into the permitting processWhat other factors can improve (or hurt) your chances of obtaining a race permit? Does securing a permit this year give you a head start in securing a permit next year?Alternative routes and weather contingency plans in your permit application. Appealing against a permit application rejection.What to do if your permits are rejected at the last minute.Many thanks to our podcast sponsors, RunSignup and Brooksee, for supporting our efforts to provide great, free content to the race director community:RunSignup are the leading all-in-one technology solution for endurance and fundraising events. More than 28,000 events use RunSignup's free and integrated solution to save time, grow their events, and raise more. Find out more at https://runsignup.com/.Brooksee are the timing technology industry-leader, bringing affordable real-time tracking and timing checkpoints to races with their patented iPhone-sized micro checkpoints. Find out more and get 50% off your timing for your next event at https://www.brooksee.com/headstart.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about liability waivers or anything else in our Facebook group: https://www.facebook.com/groups/racedirectorshq/ Send us a text

1/20/25 • 70:29

Running USA’s annual Global Runner Survey has always been an important gauge of runner attitudes and trends for the endurance events industry. And in 2024, following some key content additions, the report is more valuable than ever. So, how can you leverage runners’ fitness and social habits to increase the reach of your event? What is it that runners really value in a race? And how can you remove obstacles holding back your race’s growth from its full potential?That’s what we’re discussing today, alongside a plethora of interesting data points from the 2024 Global Runner Survey with the help of my guest, Running USA Director of Operations, Michael Clemons. Michael - soon to be Dr.Clemons PhD - is an endurance events man through and through, having held various roles in the industry in a career spanning over a decade, and in his latest role at Running USA has been responsible not only for Running USA’s marquee industry conference, but also all pieces or Running USA research, including the Global Runner Survey. And with Michael's help we’ll navigate the most important findings of the report, tracking annual trends in runner habits and preferences as they evolve over time, as well as trying to make sense of what the numbers mean for your race, in terms of concrete, actionable takeaways. In this episode:The Global Runner Survey: what it is and how it is compiledDemographics of survey respondents: age, gender, income, ethnicityWhat increased inclusion means for running eventsMaking group runs part of the event lifecyclePromoting your race where runners are: gyms, fitness centers, race exposThe growth of recreational running vs competitive runningRunners' top criteria for choosing what race to enterWhat runners value in a race: swag, water stations, hygiene facilitiesRunner's entry fee expectationsHow far runners will travel for 5Ks, marathons, ultrasThe importance of solid pre- and post-race communicationsIncome-based entry fees and other ways to broaden race participationUnderstanding runner sub-segments with the help of runner personasMany thanks to our podcast sponsors, RunSignup and Brooksee, for supporting our efforts to provide great, free content to the race director community:RunSignup are the leading all-in-one technology solution for endurance and fundraising events. More than 28,000 events use RunSignup's free and integrated solution to save time, grow their events, and raise more. Find out more at https://runsignup.com/.Brooksee are the timing technology industry-leader, bringing affordable real-time tracking and timing checkpoints to races with their patented iPhone-sized micro checkpoints. Find out more and get 50% off your timing for your next event at https://www.brooksee.com/headstart.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about liability waivers or anything else in our Facebook group: https://www.facebook.com/groups/racedirectorshq/ Send us a text

10/22/24 • 91:22

A couple of episodes back, we looked at event liability insurance: why it’s important that your race is covered by a robust liability insurance policy, the circumstances under which a liability policy would kick in, and what happens when it does. But there was a significant part of that discussion we only briefly touched on in that episode, and that was the importance of supporting your liability protection with the use of a liability waiver.So, what is a liability waiver? What needs to be in it? And how does a waiver protect you, the organizer, should a participant or volunteer decide to pursue legal action against you? That’s what we’re discussing today with my guest, industry veteran Laurel Park. Laurel is not only an experienced academic researcher in data analysis and survey design, but also an incredibly active member of our industry, having served as the President of the Ann Arbor Track Club and a long-time contributor to Road Race Management. During her work, Laurel has developed a keen interest and expertise in liability waivers for races and with her help we’ll take a look at what waivers can and cannot protect you against, the different aspects involved in drafting a solid liability waiver, and how waivers work alongside your liability insurance policy to deter and defend against frivolous litigation directed against you and your company.In this episode:Waivers: your first line of defenseWaivers in contract law Participant waivers vs volunteer waiversUnderstanding and laying out your event's "inherent risks"Waivers for minors and kids runsThe legal enforceability (or un-enforceability) of waiversOrdinary negligence vs gross negligenceWaivers and insurance: one or the other, or both?Using waivers to support insurance claimsAre online waiver signatures as good as paper waiver signatures?The pros and cons of using waiver templatesMany thanks to our podcast sponsors, RunSignup and Brooksee, for supporting our efforts to provide great, free content to the race director community:RunSignup are the leading all-in-one technology solution for endurance and fundraising events. More than 28,000 events use RunSignup's free and integrated solution to save time, grow their events, and raise more. Find out more at https://runsignup.com/.Brooksee are the timing technology industry-leader, bringing affordable real-time tracking and timing checkpoints to races with their patented iPhone-sized micro checkpoints. Find out more and get 50% off your timing for your next event at https://www.brooksee.com/headstart.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about liability waivers or anything else in our Facebook group: https://www.facebook.com/groups/racedirectorshq/ Send us a text

9/17/24 • 74:17

If you’ve ever directed even a single race, there’s a good chance you would have received at least one email from a frustrated participant complaining about the distance they ran not matching your race advertised distance. They do have a GPS watch, you know.And although it’s easy to jokingly dismiss these kinds of demands - most people do - there often is an uncomfortable point to the complaint: How do you know the actual distance of your race course, if it hasn’t been accurately measured and certified? The answer, of course, is you can’t really know. In fact, if empirical evidence from professional course measurers offer any kind of hint, it is that your actual course distance is likely much more off the distance you advertise than you think - most likely much shorter than the advertised distance. So what’s involved in getting your race course professionally measured and certified? Why don’t all the other methods we’re all familiar with, like drawing lines on a map or using a measuring wheel, work as well? And, at the end of the day, do participants really care whether your course is actually 10K rather than 9.8?That’s what we’re discussing today with my guest, Matt Slocum of Precision Course Design. Matt, although a very accomplished runner, is a relative newcomer to the business of races, but what he lacks in industry mileage he more than makes up for in his dedication and obsession with the craft of course measurement. And with Matt’s help we’re going to be going behind the scenes of a race course measuring operation to look at how professional course measurement works, why most other DIY methods tend to underestimate the distance of a race course (often by a lot), and how investing a modest amount in professional course measurement can actually benefit your race for years to come.In this episode:Do your participants care about an accurately measured course?What types of races is course measurement relevant for?The process of professional course measurement: how it all worksWhy the course you've measured yourself on a map is probably shortDesigning a road course to match the race distance you aim for in your eventHow course certification worksThe cost of measuring and certifying your raceMaking small changes to a certified courseTo find a course measurer in your region, use the links below:USA: rrtc.netUK: coursemeasurement.org.ukCanada: athletics.caMany thanks to our podcast sponsors, RunSignup and Brooksee, for supporting the podcast:RunSignup are the leading all-in-one technology solution for endurance and fundraising events. More than 28,000 events use RunSignup's free and integrated solution to save time, grow their events, and raise more. Find out more at https://runsignup.com/.Brooksee are the timing technology industry-leader, bringing affordable real-time tracking and timing checkpoints to races with their patented iPhone-sized micro checkpoints. Find out more and get 50% off your timing for your next event at https://www.brooksee.com/headstart.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about course measurement or anything else in our Facebook Send us a text

7/17/24 • 62:36

If there’s one thing you can’t have enough of as a race director, it’s race insurance. Particularly - knock on wood - when the unexpected happens and you’re faced with a dreaded lawsuit that threatens to take away your livelihood and your piece of mind. So how can you best protect yourself and your business from the risks associated with putting on a race? What will your standard event liability policy cover? What does it exclude? And how should you expect to be protected against legal and medical claims should your race be held liable for a participant injury or loss of property?That’s what we’re discussing today with my guest, Nicholas Hill Group partner and event insurance veteran, Nathan Nicholas. Through Nicholas Hill Group, Nathan has helped develop some of the most robust and widely-used specialist insurance policies for the endurance events industry, and with his help we’ll try to understand where the boundaries of liability insurance protection lie for you, the event organizer; how event liability insurance ties in with other types of business insurance you may be buying; how the type of race you put on affects the cost and availability of insurance cover you might find in the market; and how the diligent use of participant waivers and incident documentation can help reduce the risk of frivolous lawsuits being filed against you.In this episode:Event liability insurance: what it is and what kinds of contingencies it coversHow event liability insurance differs from Business Owner's Policies (BOPs) and other types of general business insuranceWill an event liability policy cover me for event-related work outside of race day?Will an event liability policy cover volunteers, spectators and third-party vendors on site on race day?Negligence and gross negligence in the context of liability insurance.Understanding an event liability policy: deductibles, claim limits, additional insured's. Getting insurance for obstacle races, ultramarathons, night races, races serving alcohol.Liability waivers: do they work?What to do (and not to do) when sued for liability by a participant or other party.How are your legal costs covered in the event of a lawsuit? Will you have to pay out of pocket?Does a virtual race need liability insurance?Race cancellation insurance: what it is and what it coversWill a race cancellation insurance policy cover the costs of postponing instead of cancelling a race?Many thanks to our podcast sponsors, RunSignup and Brooksee, for supporting our efforts to provide great, free content to the race director community:RunSignup are the leading all-in-one technology solution for endurance and fundraising events. More than 28,000 events use RunSignup's free and integrated solution to save time, grow their events, and raise more. Find out more at https://runsignup.com/.Brooksee are the timing technology industry-leader, bringing affordable real-time tracking and timing checkpoints to races with their patented iPhone-sized micro checkpoints. Find out more and get 50% off your timing for your next event at https://www.brooksee.com/headstart.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about event liability insurance or anything else in our Facebook group, Send us a text

6/10/24 • 86:18

When doors start dropping off planes mid-air or your favorite online retailer gets in touch to let you know your personal details may have been compromised, it’s tempting to think you may have done a better job handling that crisis were you in their shoes. But how well-prepared are you really to manage the many crises that can come up during the planning and delivery of your race? Anything from a late delivery of medals or an unfortunate slip-up on social media to a full blown race cancellation. That’s what we’re discussing today with my guest, PR pro Meg Treat of Treat Public Relations. Meg has been on the podcast before, discussing DIY PR strategies for race directors, and in today’s episode she joins me once more to discuss crisis communications, that is, what you should and shouldn’t do when a crisis hits. How early should you look to communicate the situation to your participants and stakeholders? How should you go about doing it? And is the much-revered total transparency approach your best bet out of a tricky spot?In this episode:Crises big and small: what constitutes a crisis?Are social media making crises worse and more frequent?Navigating safely around the culture war minefieldsTo comment or not to comment: does acknowledging a crisis make it worse? Getting ahead of a crisis: how early should you start communicating about a potential crisis?Turning a crisis into an opportunityAre there lesser or "almost" crises you can ignore?Balancing financial loss against reputation loss in a race cancellationThe importance of a well-thought-out refund policyShowing empathy towards your participants when something goes wrong that may affect their raceTaking ownership gracefully and staying out of the blame gameWriting a crisis communications planThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about some of the things discussed in today’s episode or anything else in our Facebook group, Race Directors Hub.Send us a text

4/22/24 • 76:22

It’s that time of the year again. RunSignup’s annual RaceTrends report is out for 2023, and it’s larger and more comprehensive than ever before!Among the most notable trends highlighted in the report we see registrations for 2023 races up from 2022 and tantalisingly close to 2019 levels, entry fees continuing to climb across most race distances and event types, and encouraging trends in younger runner participation first seen in 2022 carrying through to 2023 numbers.With me today to go through the data, the trends and their implications, I’m delighted to welcome back to the podcast RunSignup’s Director of Marketing, Johanna Goode. Among other things, Johanna is the person we all have to thank for compiling this invaluable piece of industry research each year, and with her help we’ll try to get a feel for where the industry ended up in 2023 and make sense of what the future might hold for race directors in 2024 and beyond. As with RaceTrends reports we’ve looked at in the past in the podcast, we’ll only have time to go through the most important highlights from the report, so if you’d like to get your hands on the full set of findings, head over to runsignup.com where you’ll be able to find and download your free report copy. In this episode:The methodology and data behind RunSignup's RaceTrends reportAre we back to 2019 registration levels?Are race timing companies disappearing?Repeat participation numbers across different events and how to increase repeat participation in your racesThe importance of integrated email marketing Why are larger races continuing to lag behind smaller races in participation growth?Are virtual events still around?Participation trends in the 18-29 age group and how to foster higher participation among younger runnersAre people registering later than they used to?Entry fees are going up, while the number of price increases is going downThe rise of mobile registrations and how to optimise your race website for mobile usersThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about some of the things discussed in today’s episode or anything else in our Facebook group, Race Directors Hub.Send us a text

3/5/24 • 65:52

With more than 2 billion monthly active users (MAUs), Instagram has secured a comfortable lead as the social media platform of choice for the vast majority of online-active almost-30s and 30-somethings out there. And with Instagram’s core audience slowly aging to match running’s demographic sweet spot, it’s really important your race gets its Instagram strategy right soon, if you have an Instagram strategy at all.So, how do you master Instagram’s highly-visual storytelling to reach new audiences on the platform? How do you build a consistent brand voice with all the tools Instagram has to offer? And how do you leverage running influencers, user-generated content, freelance contractors and free-to-use graphical design tools to make the most of the limited time and money you can commit to the platform?That’s what we’ll be discussing today with returning guest and resident race marketing expert, Andy Reilly. Through his race marketing agency, Eventgrow, Andy has planned and executed online marketing strategies for some of the country’s top running events, including the Buffalo Marathon, Run Catalina and the San Francisco Marathon, and in his past appearances on the podcast has contributed to some of our most popular episodes, most recently a Facebook marketing two-parter that is a must listen if your race is doing anything on Facebook. But, today it’s all about Instagram, and with Andy’s help we’re going to be looking at Instagram from the very high level of strategy and using Instagram alongside Facebook and your other marketing channels, all the way down to the nitty-gritty of image selection, contrast plays, picking catchy headlines and even what types of faces work best on an Instagram ad. Not to mention a very practical 101 crash course on using microinfluencers to extend your brand reach.In this episode:The evolution of Instagram audience demographics over the yearsInstagram vs Facebook from a user perspectiveEasy-win content ideas for starting out on InstagramIncluding (or excluding) Instagram placements on ad managerThe most efficient way to pick copy/images for your Instagram adWriting copy that works and picking the right creativesPicking images that work: leveraging contrast, choosing happy faces, hero imagesThinking through your Instagram ad funnel, CTAsWorking with freelancers and contract graphic designersPlanning your growth path and spending money on marketingThe importance of using Instagram filters consistently and aligning your style with your brandDriving engagement through humorSharing user-generated contentMicroinfluencers: what are they, where to find them, and what to offer themUsing microinfluencers to generate authentic, engaging content for your raceAssessing ROI for your microinfluencer spendThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about some of the things discussed in today’s episode or anything else in our Facebook group, Send us a text

2/6/24 • 81:29

As a race director, few things in the race planning lifecycle can be as exciting and enjoyable as designing a brand new race course. From picking a start area to mapping out race distances and figuring out where to place amenities, such as aid stations, race course design constitutes an important first step in shaping your race’s identity - one that will likely affect all aspects of your race experience, safety planning and logistics for years to come.So, how do you nail this critical first step in making your race a reality? How do you design a course that is as enjoyable for participants on the main stage, as it is safe, practical and easily accessible for you, your team and emergency services behind the scenes?That’s what we’ll be discussing today with my guest, DMSE Sports’ Director of Events, Meryl Leventon. As industry people go, Meryl’s a Swiss army knife when it comes to race planning and race day ops, and with tons of experience and a plethora of events under her belt, Meryl will help lay out for us the most important principles of effective race course design, from designing for speed and a great race experience to delivering a course that respects host communities and works well in emergencies, should things happen to go wrong around the race.In this episode:Deciding on a type of course: know your town, know your marketWorking with local authorities on approving your coursePicking and planning out your start/finish areasDesigning your course for a specific distanceWhen you should (and needn't) certify your courseHow to combine different race distances on the same course (and how to think about start times)Fixing course bottlenecks with a good wave start planResponsible course planning: communicating with and minimizing disruption for local communitiesPublishing race day road closures through Google Maps, TomTom and other popular mapping sourcesIncorporating spectator zones in your course planDesigning for safety: emergency planning, access lanes and coordinating with emergency servicesLaying out alternate course contingencies in case of weather disruptionDesigning your course on Google MapsMeryl's lululemon 10K Scottsdale Google Map:Public version: https://www.google.com/maps/d/edit?mid=1Ousob6UVaQdHUBuUDL6tByBZfwdPx_A&usp=sharing City, police and internal team version: https://www.google.com/maps/d/edit?mid=1M9T2BNTHaEo-6JIMmRZkgjuXlXfwx6g&usp=sharingThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about some of the things discussed in today’s episode or anything else in our Facebook group, Race Directors Hub.Send us a text

12/12/23 • 74:25

Building a race from the ground up, as anyone who’s done it will know, is a tough business. But what about planning, coordinating and growing a whole series of races, all with a common theme and brand identity? How do you finance and grow multiple races from scratch? How do you choose when and where to launch a new race? And how can you make use of local delivery partners to deliver new races on a budget, while ensuring your quality standards and vision are adhered to?That’s what we’ll be discussing today with my guest Sam Heward. As the co-founder of Ultra X, the multi-stage ultraramathon world series, Sam has been at the forefront of one of the fastest-growing race series concepts of the last few years, and with his help we’re going to be taking a deep dive into the benefits and challenges of setting up a race series from scratch, including the constant strive for brand consistency, the process of cross-pollinating ideas and small successes between events, and some of the difficulties of coordinating equipment, staff and sponsorship sales across multiple event locations.In this episode:Spotting gaps in the endurance event marketPutting together a business plan and testing the watersDeveloping a brand that matches the race series' values and mission, and sets it up for long-term successFinding your race series' unique selling proposition in a crowded marketGrowing a race series through repeat participationEngaging with your audience through multiple channels year-roundOutsourcing event planning and operations to local event delivery partners Using registration fees to bootstrap growthLearning and iterating faster with multiple similar events around the yearThe challenges of negotiating series-wide sponsors across multiple regionsThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about some of the things discussed in today’s episode or anything else in our Facebook group, Race Directors Hub.Send us a text

11/8/23 • 79:22

First run on a whim in 1982 by Oregon Road Runners Club president Bob Foote with only 8 teams participating in the inaugural race, Hood to Coast has grown from modest beginnings to become a huge success story. More than 40 years on, the race that has come to be known affectionately as “the mother of all relays” now attracts more than a thousand teams from over 40 countries to what is one of the most spectacular 200 mile courses from the top of Mt Hood to the Pacific Ocean. So what’s the secret sauce? What is it about this race being able to sell out for the last 30 of its 40 odd race editions? And how is it even possible to pull off recruiting 3,600 volunteers, let alone training and managing them to a tee year in, year out with a core team of just a handful of people?That’s what we’ll be digging into today with the help of my guest, Hood to Coast race director, Felicia Hubber. Felicia, being the daughter of the man who started it all and the person driving Hood to Coast’s expansion both domestically and overseas, has literally grown alongside Hood to Coast, having been born the same year as the inaugural event, and she’ll walk us through what makes Hood to Coast so special in the eyes of the thousands of people taking part, the appeal of the mountain-to-sea race concept, the mind-boggling complexities of putting on a relay race at this size, and Hood to Coast’s unique approach to volunteer recruitment and training.In this episode:The humble beginnings of the mother of all relaysHood to coast: 200 miles from the top of Mt Hood to the world's largest beach party in 36 hoursThe complexities of relay eventsTeam-building at relays: reunions, families, military and corporate teamsEnforcing HTC's many strict race rulesManaging 3,600 volunteers along a 200 mile courseHTC's unorthodox approach to volunteer recruitment: requiring local teams to provide 3 volunteers each to qualifyStreamlining volunteer training via online video training coursesThe economics of relay racing for race organizersTransitioning HTC to a B CorpExporting the mountain-to-sea concept overseas: HTC's international expansionThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about some of the things discussed in today’s episode or anything else in our Facebook group, Race Directors Hub.Send us a text

10/16/23 • 79:55

Racing has come a long way since the days when women were being told that running the marathon would cause your uterus to fall out. And with women now making up 54% of all race registrations in the US, according to RunSignup’s 2022 RaceTrends report, you’d think there’d be very little holding women back from racing in this third decade of the 21st century.That, however, is not the reality for most women out there, according to today’s guest, SheRACES founder and GB team ultrarunner, Sophie Power. Whether it’s images of uniformly male start lines, lack of reasonable pregnancy deferral policies or unnecessarily aggressive race cut-off times, races still - knowingly or unknowingly - put up more visible and invisible barriers for female athletes than they should - or realize. And that means fewer women at start lines, fewer women signing up for races and fewer women thinking they belong in the world of endurance sports racing. So what are those barriers holding women back and what can race directors do to remove them?Well, the good news is we have a fairly good grasp of the former and some very easy fixes for the latter that in many cases require only a little thoughtfulness and little to no extra cost. Things like providing basic sanitary products for female athletes at toilet facilities and aid stations or trying harder to give female competitions the attention they deserve and female race finishers the properly fitting finisher shirt they have paid for. Simple things, in other words, that when implemented and communicated right can make female athletes feel more comfortable and more welcome in races.In this episode:Why inclusivity is good for businessThe importance of using inclusive race imageryHow the wrong marketing copy/language can alienate participantsThe effect of tight mid-course time cutoffs on slower runner participationUsing cut-off pace instead of cut-off time in race communications Thinking harder about toilet facilitiesShould race directors make sanitary products available on race day?Offering female-fit finisher shirtsWhy a lack of a pregnancy deferral policy is stopping women from signing up for your raceCould races be offering childcare support for athletes on race day?Calling out verbal and sexual harassment in racingSetting out race etiquette and a clear anti-harassment policyThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about some of the things discussed in today’s episode or anything else in our Facebook group, Race Directors Hub.Send us a text

9/19/23 • 96:37

Nestled in a valley in the foothills of the Rocky Mountains, Boulder, CO, is often referred to as the fitness capital of the US. So it was a bit surprising to Phil Dumontet, a young East Coast entrepreneur moving to Boulder in 2017 to launch his smoothie bar business, to realize that Boulder, in all its glorious outdoorsy-ness and obsession with fitness, lacked a first-rate city marathon.For most people, that would have been just a passing thought. But not to Phil, who made giving Boulder the downtown marathon it deserves a personal passion project.Fast forward a few years and a pandemic later, and Boulderthon, as the race got to be called, has grown into Colorado’s largest fall race series. And today, with Phil’s help, we’ll be tracing Boulderthon’s remarkable growth journey, looking at the decisions and tactics that got it to where it is today, including the deliberate effort that went into creating alliances with local businesses and the local community, the insistence on including a marketing component to all partnership agreements with sponsors and external stakeholders, and Phil’s unrelenting focus on tracking ROI across the entirety of the event’s marketing spend, from online campaigns and podcast ads to distributing flyers and working with running influencers. In this episode:Identifying opportunities in an over-saturated running event marketPlanning an inaugural event during the pandemicThe importance of sustainable growth: capping participant numbers to preserve event quality and race experienceWinning over the city, businesses and the local community Managing the disruption of bringing a marathon to Boulder's busy downtownRace marketing 101: starting with the product and leaning into your race's unique strengthsUsing runner feedback to hone your race experience and marketing message"Be where your runners are": promoting your race online and offlineUsing coupons and dedicated registration links to measure ROI in grassroots marketingLaying out year-round marketing campaigns on a marketing calendarSeeking out and structuring win-win partnerships with local businesses, from gyms to cocktail barsCross-marketing: the secret ingredient in cash and in-kind sponsorshipsAdvertising on running podcasts and partnering with running micro-influencersMaking the case for race announcersIncluding man-hours in your marketing campaign ROIAttracting volunteer groups with branded aid stationsThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about some of the things discussed in today’s episode or anything else in our Facebook group, Race Directors Hub.Send us a text

8/23/23 • 80:55

On April 15, 2013, two homemade bombs planted by brothers Dzhokhar and Tamerlan Tarnaev exploded near the finish line of the Boston Marathon. In the devastation that ensued, three innocent people lost their lives, while 281 others were injured, in what was, and still remains, the biggest ever terrorist incident suffered by a mass-participation sporting event.In the midst of all this, Boston Marathon race director, Dave McGillivray, and his team, working alongside emergency services, had to deal with a situation never before encountered by a race management team, while working under huge stress and personal risk to help runners with very little concrete information to go on on what had happened and what might be around the corner.Today with Dave’s help, we’re going to be revisiting those remarkable events that took place 10 years ago that brought the horrors of terrorism into endurance events and forever changed the security protocols major mass-participation races around the globe have had to contend with ever since. We’re going to be going over the dramatic minutes and hours following the bomb explosions at the 2013 Boston Marathon, the response of the race management team, lessons learned from dealing with uncertainty when every second counts, as well as look at the aftermath of those events on security measures for the 2014 race and other races around the world, the impact these measures have had on race experience, and the legacy of the 2013 bombings on Boston Marathon and beyond.In this episode:The amazing story of the Boston Marathon, the world's oldest annual marathonContingency planning and emergency protocols prior to 2013The calm before the storm: going into the 2013 event in an upbeat mood following a near-canceled 2012 raceScrambling for answers and loved ones after the bombs went offSetting priorities in the immediate aftermath of the bombingStopping the race and redirecting runnersWorking alongside and coordinating with emergency services The importance of team training, planning and efficient communication in handling unforeseen emergencies Improvising in the face of uncertaintyThe impact of the bombing on runners, race staff and the city of BostonIncreasing security measures at the aftermath of the 2013 raceThe effect of additional security measures on the race experience, race banditingThe legacy of the 2013 bombing on event operations and the "new normal"Links:Boston Athletic Association - https://www.baa.org/ DMSE Sports - https://www.dmsesports.com/Dave McGillivray Finish Strong Foundation - https://www.davemcgillivrayfoundation.org/Thanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about this episode or anything else in our Facebook group, Race Directors Hub.Send us a text

8/1/23 • 100:49

If you’ve done the hard work of prospecting and soliciting sponsors, and got some of your prospects to engage with you, you may be forgiven in thinking your job is done. Actually, that’s where the real work begins - understanding your sponsor’s needs and closing the deal with a sponsorship proposal that hits all the right notes. So, how do you get into your sponsor’s head? How do you put together a sponsorship proposal that clicks with them, while maximizing the value you get out of a potential deal? And how do you gather clues on what a sponsor might be willing to pay, before you actually submit your proposal to them?That’s what we’ll be discussing today with returning guest, Green Cactus CEO, Teresa Stas. It’s a pleasure to have Teresa back on the podcast after our very popular chat back in episode 40 last September on finding and approaching sponsors, and today we’re taking the next step on the sponsorship sales journey to look at the challenges and secrets behind researching, preparing and delivering a winning sponsorship proposal. Among other things, we’re going to be looking at the all important discovery session, where you get to spend time understanding the sponsor’s needs before submitting your proposal, as well as some very useful tips on efficiently drafting customized proposals, and navigating the negotiations that hopefully will get to follow your proposal submission. In this episode:The importance of holding a discovery meeting with sponsors before sending out a proposalPreparing for your sponsor discovery meetingWhat questions to ask during the discovery meetingGetting a feel for a sponsor's budget expectations Easily customizing sponsorship proposals The layout of a comprehensive sponsorship proposalDealing with sponsor radio silence and/or rejectionNegotiating sponsorship feesDrafting a robust sponsorship agreementUsing sponsorship brokersThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about sponsorship proposals or anything else in our Facebook group, Race Directors Hub.Send us a text

7/12/23 • 93:11

Selling merchandise is a great way to increase brand loyalty for participants outside race day, and, of course, a very good way to increase revenue from your event.So, how do you get started selling race merchandise, both online, on packet pickup and on race day? How do you pick and test merchandise items that sell? And, very importantly, how do you manage inventory well to maximize sales while minimizing the risk of costly leftover items?That’s what we’re going to be discussing today with my guest, Greelayer apparel President, and merchandising expert, Kim Bilancio. Kim has spent decades in the race apparel industry, where, among other things, she has been running the race merchandise programs for Hood to Coast and other prestigious events up and down the country. And today Kim will be helping us get a feel for what race merchandising is, how it works, what types of events it is (and isn’t) best suited for, and how, when implemented right, it can help increase your race’s revenue, while giving your participants a piece of your race to keep, cherish and showcase year-round. In this episode:What race merchandising can do for your eventOn-site (race day, packet pickup) vs online (registration flow, website) merchandise salesStarting out selling race merchandise as part of your registration flowOutsourcing merchandise sales to an apparel vendor vs doing it in-houseHow small things like weather can affect merchandise salesGuesstimating apparel sizes to order from past data and registration trendsWhat types of races merchandising is (and isn't) well suited forWorking on a commission vs flat-rate basis with merchandise vendorsChoosing where to set up your merch store on packet pickup and race dayChoosing products to sell in your merch storePicking shirt styles and qualities for your store that work alongside your finisher shirtThe tech shirt vs tri blend debateIncluding non-wearables in your merch offeringIncluding cycling kits and other specialized merch for multisport eventsPrinting items on-demand for registration flow merch storesShipping merch to participants pre-race dayThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about race merchandising, growing your race's revenue or anything else in our Facebook group, Race Directors Hub.Send us a text

6/26/23 • 61:47

From the minute the first participant shows up on race day till the time the last one leaves, responsibility for the wellbeing of everyone on and around your race course rests with you - the race director.So, how can you make sure your medical preparations are up to scratch? How do you figure out how many - and what type - of resources to dedicate to your race? And where does your duty of care as the race organizer towards your participants even begin and end, practically, legally and morally?That is what we’ll be discussing today with my guest, Natasha Beach. Besides being the medical director for such prestigious events and organizations as the Manchester Marathon, London Triathlon and Cancer Research UK, Natasha runs her own multi-award-winning event medical cover company, SportsMedics, as well as heading some of the most high-profile efforts to formalize race medical planning in the UK through her positions as Chief Medical Officer of England Athletics and medical advisor to UK Athletics. In this episode:Understanding the stress the human body goes through during a raceWhy men are at a higher risk of suffering a medical incident during a race than womenHow speed, herd mentality and participant excitement make everything worse on race dayHow the incidence of specific medical issues evolves over the duration of a raceDuty of care: what is expected of you as the race directorThe pitfalls of relying on public medical resourcesDoctors vs nurses vs paramedics vs first-aiders: what's the difference?Using in-house stuff and volunteers as your first-aid team on race dayVetting third-party first-aid cover providers and medical companiesWorking out how many and what types of medical resources you'll needSharing your race medical plan with emergency servicesCollecting medical history notes from participants to use in case of an emergencyRequiring mandatory participant medical certificates: do they help?Recording race-day medical incidents and compiling a post-race medical reportIf you are based in the UK, you can sign Natasha's petition on extending regulation of health services to medical services at events here: https://petition.parliament.uk/petitions/633938  Thanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about medical, risk and contingency planning or anything else in our Facebook group, Race Directors Hub.Send us a text

6/12/23 • 89:41

If you’ve been following our industry updates on race and participation growth, you may have picked up on the fact that trail running, and trail races, have been doing particularly well over the last few years. In fact, trail racing seems to be one of the few spots within racing still growing at a healthy enough rate as other areas in racing are stagnating or slowly falling behind.So, what is fueling trail racing’s amazing growth? How different are trail races to organize, promote and grow compared to your typical road race? And, despite the robust growth, what challenges, if any, does trail racing face as it matures into a more popular sport? With me today to cover this very interesting ground is veteran trail runner, trail racer and trail race director, John Lacroix. Through his Colorado-based Human Potential Running Series, John has been at the helm of dozens of trail and ultra races through the years, and with his help we’re going to be taking a look at all aspects of the trail racing business, from the culture and community that has been at the core of the sport’s success to the nitty-gritty everyday details trail race directors have to contend with in operations, course maintenance and marking, and, of course, safety management.In this episode:The appeal of trail racingImproving diversity and inclusivity in trail and ultra runningIs ultra running's inability to attract younger participants spelling trouble down the line?The lack of dedicated educational materials and accreditation for trail race directorsThe complexities (and costs) of obtaining permits for a trail/ultra raceThe challenge of finding and attracting volunteersMarking a trail/ultra running course (hint: it's not for the faint-hearted!)Managing risk and keeping participants safe in a trail raceThe economics of trail and ultra racesThe reality of attracting sponsorship dollars in trail racesMarketing trail races: word of mouth, social media, race calendars, event cross-promotionsRace director collaboration in trail racingThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about the business of trail and ultra races or anything else in our Facebook group, Race Directors Hub.Send us a text

5/29/23 • 103:07

Over the last decade or so, lots has changed in the social media landscape. Facebook has gone from exciting upstart to the mature granddaddy of social media, Instagram has grown by leaps and bounds to become the platform of choice for visually engaging content, and TikTok has emerged as the new contender in the battle for social media supremacy, favored mostly by younger audiences, looking for the next cool and exciting network to join.So, how should your organic social media presence adapt to this ever-changing landscape? Should you still be spending time on Facebook? Should you be switching to an Instagram-first mentality? And what kinds of content should you post? How often? And with what purpose?This and many many other questions is what we’ll be discussing today with the help of my guests, digital marketing pros Leigha Pindroh of Pittsburgh Marathon organizers P3R and Alex Ross of the Denver Colfax Marathon. With tons of practical experience between them, Leigha and Alex are here to take us from high-level social media strategy all the way down to your everyday content writing tactics, including tips on managing your content schedule, mixing up value posts with marketing content, leveraging user-generated content, as well some off-the-beaten-track stuff you may not even be thinking about, like using LinkedIn to tap into your local corporate wellness market. In this episode:Is organic social media reach dead?Understanding the effectiveness of your social media posts/campaignsThe most effective social media platforms for races: Facebook, InstagramThe challenges of making it on TikTokPromoting your race to local businesses and corporates through LinkedInEngaging with your audience with Stories, Reels, pollsTypes of content to put out through your social mediaThe 80:20 rule: posting 80% value posts (entertainment, education etc), 20% sales postsLeveraging user-generated stories and other contentHashtags, emojis: where to use and howDesigning content with an Instagram-first mentalityPlanning your social media content scheduleProductivity tools: Hootsuite, Canva, Facebook Publishing toolsThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about social media, digital marketing or anything else in our Facebook group, Race Directors Hub.Send us a text

5/15/23 • 91:59

In a number of our past podcasts, we’ve touched on the issue of race waste - and specifically a particularly significant and persistent part of that issue which is water cup waste.In an ideal world - or shall I say in a trail running world - we’d all love to put on cupless races, where racers themselves are responsible for bringing along their own water containers to the race. But, unfortunately, that high standard may be a little ways off still for the majority of road running and multisport races out there. So what can we do to take some of the strain of water cup waste off of our industry?One approach, coming out of Florida-based company Hiccup is reusable water cups, that is, durable cups that are collected, professionally sanitized and reused between races. And today I have the great pleasure of talking to the person at the forefront of that movement, Hiccup owner Kristina Smithe.Kristina started Hiccup in 2019 through her frustration with the rate at which water cups were being consumed in races, and has since had her Hiccup silicon cups used in such great events as Grandma’s Marathon, Rocket City Marathon and Around the Crown 10K. And she’ll be telling us today how the Hiccup service works, from delivery to collection, and how you could potentially bring Hiccup’s reusable water cups to your race next year.In this episode:How Hiccup's reusable cup service worksWhat races Hiccup is best (and less well) suited forSetting up Hiccup on race dayRunner's reviews of using HiccupsRecovering, sanitizing and reusing Hiccup's silicon cupsCompostable vs reusable cupsThe cost of bringing Hiccup to your raceThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about sustainability, reducing race waste or anything else in our Facebook group, Race Directors Hub.Send us a text

5/2/23 • 59:06