Show cover of The Digital Marketing Podcast

The Digital Marketing Podcast

A weekly digital marketing podcast with listeners in over 190 countries worldwide.The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Daniel Rowles, Ciaran Rogers and Louise Crossley. Find out more at targetIniernet.com/podcasts

Tracks

The State of SEO in 2024
The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this episode of the Digital Marketing Podcast, we're bringing you all of the latest SEO updates you need to know to maximise your marketing efforts. Join us as we discuss algorithm updates, link building, user experience, core web vitals and of course AI content and EEAT. -- Show notes: https://targetinternet.com/resources/the-state-of-seo-in-2024  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
19:26 4/19/24
Level Up Your Marketing With These Design Hacks
In today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of the Digital Marketing Podcast dives deep into our favourite design hacks, spotlighting the best apps, tools and websites for creating attention-grabbing designs and promotional material. Whether your a graphic designer by name or juggling roles, there might just be something here that will enhance your creativity. -- Show notes: https://targetinternet.com/resources/design-hacks-you-need-to-know  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
24:58 4/11/24
Perfect Your AI Prompts With This Technique
It's without a doubt that AI has changed the game in terms of idea generation, content creation, data analysis, automatic tasks and more, but the art is really in the prompting. When prompts are written effectively, it not only saves time and resources because tasks are finished quickly, but it increases the quality of outputs and performance. Join us for our latest podcast episode for all our best prompting tips and techniques! -- Show notes: https://targetinternet.com/resources/how-to-perfect-your-ai-writing-prompts  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
16:34 4/5/24
Complete Guide to Affiliate Marketing
The affiliate marketing industry is growing at a rate of 10% year-over-year. But what really is it? Often branded as 'making money at any time, from anywhere', the concept behind affiliate marketing is that affiliates promote someone else's products and earn a profit for every sale they make. However, it's not that simple. Understanding affiliates, merchants and networks, collaborating with influencers, the rewards and the risks, and potential profit and costs takes time to grasp. Join us for the latest episode of the Digital Marketing Podcast where we discuss everything you need to know to maximise your affiliate marketing efforts. -- Show notes: https://targetinternet.com/resources/complete-guide-to-affiliate-marketing  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
21:54 3/28/24
The Best AI Tools for Digital Marketing
There is such a vast majority of digital marketing tools out there, it's really hard to keep track of the best ones to help you in your marketing efforts. And with the exponential rise of AI including generative AI and machine learning, the search for the best tools has become even harder. Join us on our latest podcast episode for our favourite, practical AI tools that we use and love. -- Show notes: https://targetinternet.com/resources/the-best-ai-tools-for-digital-marketing Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
27:45 3/22/24
Conversion Rate Optimisation & Personalisation, with Rupali Jain
Conversion rate optimisation can often be an under-focused area for digital marketers; AB testing, multivariant testing, testing the elements on your page, and more. When Google's own online split-testing tool was sunsetted not long ago, they recommended some of the best tools to help you in your CRO efforts. One of those tools was Optimizely, who reinvent how marketing and product teams work to create and optimize digital experiences. On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experiementation and what's really important. -- Show notes: https://targetinternet.com/resources/conversion-rate-optimisation-personalisation  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.    
29:41 3/20/24
How To Navigate a Rebrand, with Wildish & Co
Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what its branding currently represents, and it's time for a change. On this episode of the Digital Marketing Podcast, we are joined by the talented team behind the Target Internet rebrand and leading-London agency Wildish & Co. With clients from all sectors, including start-ups and large global brands, they'll be giving us the low down on their tried and tested branding process that helps businesses cut through the noise and stand out in their space. -- Show notes: https://targetinternet.com/resources/how-to-navigate-a-rebrand  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
31:54 3/15/24
Getting More From Google
Google Consent Mode (Version 2), New Core Web Vitals, EEAT — as usual, Google is not short of new changes. Join us on our latest episode of the Digital Marketing Podcast as we bring you the latest Google Updates you need to know, so you can always get more from Google. -- Show notes: https://targetinternet.com/resources/getting-more-from-google/  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
16:05 3/1/24
Latest Email Statistics
In today's episode of the Digital Marketing Podcast we delve into the latest email statistics so you can stay on top of your email marketing game. We've gathered the up-to-date industry averages, including open rates, click-through rates and bounce rates to help you understand where you compare with your industry landscape. We also breakdown the new Email Sender Guidelines, so you're up to date on the best practices on spam, authenticity and unsubscribe rules. -- Show notes: https://targetinternet.com/resources/latest-email-statistics  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
17:17 2/26/24
What's New With AI Search
On today's episode of the Digital Marketing Podcast, we discuss the most drastic change Google has made to its user interface in 25 years, Search Generative Experience. Pushing search results listings further and further down the page, Google's SGE introduces a brand new section of AI-generated information. However, with notable negative feedback from users, it's unclear whether it's something we should be concerned about just yet. Listen in to hear our discussion, but when it comes to producing content, remember our aim should always be making our customers happy, not the algorithm. -- Show notes: https://targetinternet.com/resources/whats-new-with-ai-search Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
15:31 2/16/24
GA4 Funnel Reports
The onset of GA4 hasn't been smooth sailing, it was completely different to the platform we know and loved and it was continually changing. However, the ability to build custom reports completely changed the game. As much as we now love GA4, there was one report we couldn't get our heads around, until now. Join us on our latest episode of the Digital Marketing Podcast as we break down GA4's Funnel Report, so you can see just how many users make it through each step of the online journey and which areas they might of dropped off, needing attention. -- Show notes: https://targetinternet.com/resources/ga4-funnel-reports  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
14:35 2/9/24
Custom GPTs for Marketing
Custom GPTs are custom versions of ChatGPT that Open AI users can create for their own specific purpose. Building your own GPT requires no code, all you have to do is configure the ChatGPT by telling it what you want to create, give it some guidance on tone of voice etc, and the builder will take it from there. Join us on today's podcast episode as we tell you everything you need to know about custom GPTs, including the best custom GPTs in the GPT store and our own real-world use cases of how we've used (and loved) them. -- Show notes: https://targetinternet.com/resources/custom-gpts-for-marketing  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
18:12 2/2/24
GA4 News, Tips and Tricks
In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tune in for our latest news, tips and tricks to help you master the platform. If you’re looking for some further guidance on GA4, we have a Masterclass coming up on 27th February. -- Show notes: https://targetinternet.com/resources/ga4-news-tips-and-tricks  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
21:18 1/26/24
CRMs, Scaling Up and Beating the Giants
On today's episode of the Digital Marketing Podcast, we are joined by Andy Fowler, CEO and Will Gordon, Director of Marketing at Nutshell CRM, who are the winners the Automation and Personalisation category of the Digital Marketing Toolkit Awards. Nutshell proides an all-in-one growth software featuring CRM, email marketing, and contact management to help sales teams close more deals. With its competitors being big giants such as Salesforce and Hubspot, how do Nutshell compete and continue to scale up? In this episode, Andy and Will discuss with Daniel how they have competed against such huge competitors, how they continue to solve problems in the CRM space and how they've build their product-led software. Not one to miss! Tune in today. -- Show notes: https://targetinternet.com/resources/crm-scaling-up-and-beating-the-giants  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.  
27:30 1/19/24
Digital Marketing Trends for 2024
We are back with another trends episode, and what better trends episode to do, than one at the start of a fresh year, looking at the year ahead. So we bring you our digital marketing trends for 2024! With the phase-out of third-party cookies looming, the cookieless future is fast approaching... join us as we discuss how you can prepare for its impact on digital marketing. We also discuss other emerging trends for 2024, the ride of voice, image and video search, private GPTs and AI (of course) and new types of web interface! Tune in today. -- Show notes: https://targetinternet.com/resources/digital-marketing-trends-for-2024  We'd love to hear any of your marketing New Years Resolutions or any feedback on the show you may have. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
38:17 1/12/24
New Years Resolutions for Marketers in 2024
First of all, Happy New Year! We’re looking forward to the year ahead and we’re sure that 2024 won’t be short of new marketing trends and developments. In this episode of the Digital Marketing Podcast, we bring you our (long) list of New Years Resolutions that we will be bringing into 2024, and that we recommend you do to. From updating old content and keeping diaries of who you engage with online, to testing the small stuff, not just relying on GA4 and running SEO audits to get hold of any website issues, tune in to hear our top recommendations to get the most out of your marketing efforts this year. -- Show notes: https://targetinternet.com/resources/new-years-resolutions-for-marketers-in-2024  We'd love to hear any of your marketing New Years Resolutions or any feedback on the show you may have. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
29:46 1/5/24
The Danger of Attribution Modelling
Attribution modelling helps marketers understand which campaigns or activities were most effective in driving conversions, allowing marketing teams to adjust budgets and other factors accordingly. Sounds like a perfect methodology, but it’s not all smooth sailing. Join us for the latest episode of the Digital Marketing Podcast as we discuss the dangers of attribution modelling, such as overlooking external factors, the hazards of over-reliance on data, issues with cannibalisation and more. -- Show notes: https://targetinternet.com/resources/the-danger-of-attribution-modelling  Do you have any feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
15:25 12/22/23
Usability and Competitor Reviews, with Jonathan Lovatt-Young
On today's episode of the Digital Marketing Podcast we welcome Jonathan Lovatt-Young, founder of Love Experience and user experience expert with 30 years of expert in digital design and brand strategy, to talk about how to review your competitors in an actionable way. If you are reviewing your direct competitors and conducting competitor analysis', great. But what are you doing with that information? Is it valuable? What are you taking away from them? To turn your competitor analysis into actionable insights you need to understand the entire customer journey, so you know how to outperform. Join us as for this insightful episode as Jonathan guides us through his strategies. -- Show notes: https://targetinternet.com/resources/usability-and-competitor-reviews  Do you have any feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
37:33 12/19/23
Google Gemini VS. ChatGPT
If you’re not yet aware, Google are launching their latest AI development, Gemini — a multimodal artificial intelligence model that can reason seamlessly across test, images, video, audio and code. It is the first model to outperform human experts on MMLU (Massive Multitask Language Understanding), and surpasses GPT-4 in 7/8 capability benchmarks. Gemini is not due to be released to the public until January 2024, but its API is now available to developers and Bard is currently powered by Gemini Pro. Despite numerous reports on Google falling behind in AI compared to others, Google’s Gemini could be the first serious competitor of ChatGPT, which has dominated the AI space since its launch in November 2022. -- Show notes: https://targetinternet.com/resources/google-gemini-vs-chatgpt  What are your thoughts on Google Gemini? Or do you have any feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
19:53 12/15/23
The Latest Stats In Digital Marketing, with Simon Kemp
On today's episode of the Digital Marketing Podcast, we are joined by Simon Kemp, Chief Analyst at Datareportal. We're sure many of our listeners will have heard of Datareportal, but for those who haven't, they compile thousands of free reports online on social media use, internet use, digital marketing use and more in every country in the world. Bringing you the latest stats in digital marketing, Simon explores the remarkable growth in digital adoption, the country with the biggest surge in internet users and its impact on the rest of the world. We then turn our attention to Tiktok's continued expansion, and significant growth as a news source for younger audiences. Our journey through the digital marketing landscape wouldn't be complete without discussnig search engines. Is Google retaining search volumes or losing the younger generation to social media networks? Stay tuned! -- Show notes: https://targetinternet.com/resources/the-latest-stats-in-digital-marketing-with-simon-kemp  Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
29:49 12/12/23
Latest Trends in Social Media, with Elina Vilk
On today's episode of the Digital Marketing Podcast, we welcome Elina Vilk, Chief Marketing Officer at Hootsuite, to discuss the latest trends in social media. Elina discusses the importance of forging authentic connections online, sharing her insights on establishing and nurturting two-way relationships with your customers on social media, and how how you can best measure the value and impact of these interactions. Elina also provides a deeper look into what it's like to work as a social media manager, including the notable gender gap and the key actors that influence salary, with findings from their new Social Media Careers Report. -- Show notes: https://targetinternet.com/resources/latest-trends-in-social-media-with-elina-vilk Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
31:08 12/11/23
Digital Marketing Myths
Do you create content and wait for the magic to happen? Think link building doesn’t matter anymore? Over relying on vanity metrics? Tune into our latest episode of the Digital Marketing Podcast where we debunk six of the most common digital marketing myths. Talking on meta keywords, marketing to your current customers, the effectiveness of social media advertising, Daniel, Ciaran and Louise share insights as to why certain beliefs are outdated and how you can adapt your strategies. --- Show notes: https://targetinternet.com/resources/digital-marketing-myths  Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
23:18 12/5/23
The Future of Social Media
The world of social media is forever evolving, it's not always clear to see what the future has in store. Join us on our latest podcast episode where we explore and analyse the trends, challenges, and opportunities changing the social media landscape. We dive into X/Twitter's evolution, the dynamics of Facebook, the rise (or fall?) or Threads, LinkedIn's unique position and the controversy of fake followers. -- Show notes: https://targetinternet.com/resources/the-future-of-social-media  Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
27:35 12/1/23
The Future of Digital Marketing, an Interview with Nicholas Holland
In today's episode of the Digital Marketing Podcast, we have the pleasure of welcoming back Nicholas Holland, VP of Product at Hubspot, for a second year to reflect on the development of AI and the human touch in marketing.  Recorded in Boston as Hubspot's Inbound Conference 2023, Nicholas reveals how Hubspot have leveraged technology to provide new AI capabilities to their customer platform, assisting customers in crafting effective marketing emails to setting up a website. Nicholas and Daniel also address ongoing data and security concerns, the need for AI ethical standards for responsible usage, and the need to show that individual expertise in written content. AI aside, we can't forget the importance of human touch in marketing. Why is influencer marketing continually rising, and what are Nicholas' emerging trends predictions for the year ahead? -- Show notes: https://targetinternet.com/resources/the-future-of-digital-marketing  Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.  
20:23 11/24/23
Latest Digital Marketing News
There's always news in the world of digital marketing... and today is no different. In this episode of the Digital Marketing Podcast we explore Performance Max search themes and how they can be leveraged for max performance in your campaigns. We also discuss the latest changes to core web vitals and how this will impact your website's performance metrics, as well as the shift in multi-channel marketing strategies. ---- Show notes: https://targetinternet.com/resources/latest-digital-marketing-news Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
26:35 11/22/23
The Ethics of Artificial Intelligence
As artificial intelligence continues to grow rapidly, so do its ethical concerns. In this episode of the digital marketing podcast, we discuss the challenges of deep fake audio and video technology, its societal impacts and the balance between innovation and deception.  We also delve into the ethical use of content and training data, highlighting issues of privacy and bias, as well as the need for a comprehensive but transparent AI policy. ---- We are running a GA4 masterclass coming up on 22nd November for those who are still getting to grips with the new platform. Show notes: https://targetinternet.com/resources/the-ethics-of-artificial-intelligence Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
26:07 11/17/23
Chat GPT News & Updates
By the time our Chat GPT updates episodes have published, there are new developments that we have to talk to you about. That just shows the rate at which this technology is progressing. Amazing or slightly scary? From the new app, it’s ability to see, hear and think, Dall-e 3’s impressive image generation and its data analysis capabilities… we have a lot to update you on. We have also now automated our digital marketing skills benchmarking tool. Just enter your team details and share the auto-generated link with your teams. Simple! ---- We are running a GA4 masterclass coming up on 22nd November for those who are still getting to grips with the new platform. Show notes: https://targetinternet.com/resources/chat-gpt-news-and-updates Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
22:06 11/10/23
Inbound 2023 and Digital Marketing Trends
In today's episode of The Digital Marketing Podcast, Daniel shares with us his learnings from Hubspot's Inbound 2023 conference in Boston, as well as the latest digital marketing trends and how they're conveying into 2024. With every single talk mentioning AI, including Hubspot's Chatspot, it's clear to see the effect that is has had and will continue to have as it makes further developments. The team also delve into other key topics such as community, AI, algorithms, SGE (Search Generative Experience) and efficiency. -- We are also running a GA4 masterclass coming up on 22nd November for those who are still getting to grips with the new platform. Show notes: https://targetinternet.com/resources/inbound-2023-and-digital-marketing-trends Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
24:59 11/3/23
SEO News & Updates October 2023
As Google continually makes frequent changes to its algorithm each yet, your SEO strategy will require constant reevaluation and adjustment. In this latest episode, the team break down the latest update to Google's Quality Rater Guidelines, which they use to determine whether their search ranking systems are providing helpful information. The E-A-T concept has now gained an extra E (E-E-A-T) for experience, to emphasise the importance of first-hand, life experience on a topic. We also delve into some extra Google updates such as 'perspectives' and some hidden 'about this' features you might not have uncovered yet. We have are also running a GA4 masterclass coming up on 22nd November for those who are still getting to grips with the new platform. Show notes: https://targetinternet.com/resources/seo-news-updates-october  Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
18:37 10/27/23
Customising GA4
In this episode of the Digital Marketing Podcast, we start off with a podcast recommendation for you, the Upflip Podcast. The Upflip podcast is stories, directly from the business founder, of how they grew their business. We've found it really inspiring - it explores all sorts of business ideas but is brutally honest and there are some great human stories. Make sure to check it out. The team then discuss GA4 and its customisation features, including performance max campaigns, standard reports, editing standard reports and using the 'explore' section. We have are also running a GA4 masterclass coming up on 22nd November for those who are still getting to grips with the new platform. Show notes: https://targetinternet.com/resources/customising-ga4  Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
20:58 10/20/23