If you’d like to learn more about the ins and outs of franchise marketing, there’s no better way than to catch our regular franchise podcast, Franchise Marketing Radio, brought to you by Franchise Now, award-winning growth and AI enablement consultancy in the Franchise industry. With insight and advice from today’s brand and digital marketing leaders, you’ll hear from experts who have the inside scoop on franchise marketing and development, as well as on what it means to be a franchisor or a franchisee.
In this episode of Franchise Marketing Radio, host Lee Kantor speaks with Melissa Telsrow, president and co-founder of Hiper, about solving the complexities of digital marketing for franchise and multi-location brands. Melissa explains how Hiper helps franchisors balance centralized brand control with local flexibility. Many franchise systems struggle with inconsistent messaging when individual locations manage […]
5/1/26 • 27:35
In this episode of Franchise Marketing Radio, Lee interviews Steve Hart, CEO and Co-Founder of Property Management, Inc. (PMI). Steve discusses how PMI became the largest property management franchise in the U.S., with over 450 partners across 48 states. He explains how PMI supports franchisees across five sectors—residential, commercial, HOA, short-term rentals, and multifamily—providing systems, […]
4/22/26 • 30:12
In this episode of Franchise Marketing Radio, Lee interviews Scott Ossim of Contractor Commerce. Scott discusses how e-commerce tools are transforming the home services industry. He explains how instant online estimates and transparent pricing help contractors and franchise systems generate higher-quality leads, improve customer trust, and convert website traffic into real jobs while still allowing […]
4/3/26 • 27:34
In this episode of Franchise Marketing Radio, host Lee Kantor interviews Kristen Denzer, CEO and founder of Tierra Encantada, a Spanish immersion early education and childcare franchise. Kristen shares how her entrepreneurial journey led to creating a unique program combining language immersion and global cuisine for children ages six weeks to six years. She discusses […]
3/25/26 • 19:22
In this episode of Franchise Marketing Radio, host Lee Kantor interviews Charles Stovall, FranChoice owner and consultant. Charles shares his journey from corporate sales to multi-unit franchise ownership and consulting, offering insights into the realities of franchising. He discusses common misconceptions, the importance of understanding franchise disclosure documents, and why business acumen outweighs passion for […]
2/27/26 • 30:34
In this episode of Franchise Marketing Radio, Stone Payton interviews Jennifer Jaciw, franchise coach at The Entrepreneur's Source. Jennifer shares her personal journey through career transitions and explains how her organization helps professionals explore franchise ownership as a new path. She details their complimentary coaching process, which uses assessments to match clients with business opportunities […]
2/3/26 • 29:22
In this episode of Franchise Marketing Radio, Lee Kantor interviews Lindsey McFadden, Chief Marketing Officer of Stretch Zone. Lindsey shares the origins and growth of Stretch Zone, a franchise specializing in practitioner-assisted stretching. She discusses their unique approach to stretching, inclusive client base, and the ideal franchisee profile. The conversation highlights Stretch Zone’s collaborative franchisee […]
12/23/25 • 23:29
In this episode of Franchise Marketing Radio, Lee Kantor interviews Brad Coleman, CEO of Safeway Driving and former NASCAR driver. Brad shares his journey from racecar driver to franchise leader, detailing how he modernized Safeway Driving and expanded it from a local school to a thriving franchise. He discusses the importance of driver safety, the […]
12/15/25 • 24:14
In this episode of Franchise Marketing Radio, Lee Kantor interviews Angela Olea and Liberty Bernal, they are the powerhouse leadership team behind Sweet Influencers, the first AI-powered influencer marketing platform built by franchisors, for franchisors. Angela, a visionary founder in senior care and franchising, previously built Assisted Living Locators into a national brand and continues […]
12/5/25 • 30:29
In this episode of Franchise Marketing Radio, Lee Kantor interviews Sabrina Martin, owner of Gotcha Covered Walnut Creek. Sabrina shares her transition from a 22-year corporate healthcare career to franchise ownership in home improvement. She discusses choosing Gotcha Covered, the franchise’s robust training and marketing support, and her early business success. Sabrina highlights the flexibility, […]
11/20/25 • 22:13
In this episode of Franchise Marketing Radio, Lee Kantor interviews Michael Jacobson, CEO of French Florist. Michael shares his journey from corporate consulting to revitalizing his uncle’s struggling flower shop by adopting European floral culture and modernizing operations. He discusses overcoming industry challenges like outdated technology and high commissions, and explains French Florist’s focus on […]
11/20/25 • 32:15
In this episode of Franchise Marketing Radio, Lee Kantor interviews Ben Kramer--a seasoned franchise and operations executive with more than 15 years of experience leading multi-site service businesses through transformation, growth, and profitability. Known for turning around underperforming units and building high-performing teams, he brings a clear, practical approach to scaling brands and driving operational […] The post Scaling with Confidence: How One Operator Transforms Multi-Site Businesses appeared first on Business RadioX ®.
11/5/25 • 25:56
In this episode of Franchise Marketing Radio, Lee interviews Roland Ligtenberg, Senior VP of Innovation and Co-founder of Housecall Pro. Roland discusses how Housecall Pro's mobile-first software empowers home service professionals--like HVAC, plumbing, and electrical trades--with integrated tools for scheduling, invoicing, payments, and customer management. He highlights the platform's in-house AI features for tasks like […] The post The Future of Home Services: Embracing AI and Integrated Solutions with Housecall Pro appeared first on Business RadioX ®.
10/15/25 • 24:42
In this episode of Franchise Marketing Radio, Lee Kantor interviews Nuttha Goutier, founder and CEO of Sabai Thai Spa. Nuttha discusses the spa's authentic Thai-inspired experience, unique massage techniques, and community-focused approach. She explains the decision to franchise after 20 years, detailing the preparation, systemization, and support for franchisees. Nuttha describes the ideal franchisee profiles, […] The post The Art of Thai Massage: Healing, Community, and the Future of Franchising appeared first on Business RadioX ®.
10/15/25 • 18:24
Pat Abernathey is the owner of Caring Senior Service of Boulder. He joined Caring Senior Service in 2005 as the Marketing Director. After holding many positions within the corporate structure -- most recently as Franchise Business Consultant -- he opened his own franchise office in Boulder. He later began managing offices in Lakewood and Fort […] The post Pat Abernathey With Caring Senior Service appeared first on Business RadioX ®.
10/10/25 • 32:10
In this episode of Franchise Marketing Radio, Lee Kantor interviews Cory Lyons, Brand President of Koala Insulation. Cory discusses the company's rapid growth since its 2020 launch, its dual B2C and B2B business model, and the importance of a franchisee-first culture. He shares insights on supporting franchisees, adapting to market changes, and the qualities they […] The post From B2C to B2B: Cory Lyons Shares Koala Insulation's Journey and Growth Strategies appeared first on Business RadioX ®.
9/30/25 • 19:30
In this episode of Franchise Marketing Radio, Lee Kantor talks with Dawn Perry and Bill Palliser of CertaPro Painters®. They discuss the company's evolution from a college summer business to a leading franchise, emphasizing the crucial collaboration between marketing and operations. The conversation highlights the importance of alignment, peer support, and shared values in driving […] The post Painting a Brighter Future: The Power of Collaboration in Franchising appeared first on Business RadioX ®.
9/26/25 • 23:39
In this episode of Franchise Marketing Radio, Lee Kantor interviews Colt Florence, Senior VP of Franchise Development at Five Star Franchising. Colt shares insights into Five Star's strategy for building a portfolio of home service brands, their approach to franchisee recruitment, and how franchisee expectations have evolved. He discusses the impact of economic trends on […] The post How To Build a Legacy Business Through Franchising appeared first on Business RadioX ®.
9/9/25 • 31:45
In this episode of Franchise Marketing Radio, Lee Kantor interviews Keith McBride, a former corporate executive turned franchisee with 1-800 Packouts. Keith shares his journey from business development to owning a restoration franchise in Philadelphia, detailing how his team helps customers recover from fire, flood, or storm damage. He discusses the challenges of starting a […] The post Building Trust in Restoration: How 1-800 Packout Supports Customers in Crisis appeared first on Business RadioX ®.
9/2/25 • 29:44
In this episode of Franchise Marketing Radio, Lee Kantor is joined by Andrew Pudalov, Founder of Rush Bowls. Andrew shares his journey from Wall Street to launching Rush Bowls in Boulder, Colorado, inspired by a desire for healthy, convenient meals. He discusses the brand's growth, commitment to pure ingredients, and transition into franchising. Andrew explains […] The post How Rush Bowls Stands Out: A Commitment to Quality and Health appeared first on Business RadioX ®.
9/2/25 • 23:45
In this episode of Franchise Marketing Radio, Lee Kantor interviews Steve Buors, CEO and co-founder of Reshift Media, about digital marketing strategies for franchise organizations. They discuss balancing brand consistency with local customization, the growing impact of AI on search and SEO, and best practices for attracting franchisees. Steve shares insights on using franchise portals, […] The post How Franchise Organizations Can Leverage Digital Marketing to Thrive in an AI-Driven World appeared first on Business RadioX ®.
8/25/25 • 33:24
In this episode of Franchise Marketing Radio, Lee Kantor interviews David Bitan, founder of Bumble Roofing. David shares his journey building Bumble Roofing into a standout brand by focusing on "white glove" customer service, local ownership, and operational excellence--rare in the roofing industry. He discusses industry trends, the pitfalls of private equity rollups, and the […] The post Disrupting the Roofing Industry: David Bitan's Vision for a Better Customer Experience appeared first on Business RadioX ®.
8/24/25 • 27:48
In this episode of Franchise Marketing Radio, Lee Kantor talks with Brad Sutliffe, franchise owner of Mosquito Shield of Southern Delaware. Brad shares his transition from a 20-year insurance career to entrepreneurship, detailing how he and his wife researched franchising and chose Mosquito Shield for its recurring revenue, seasonality, and growth potential. He discusses building […] The post The Mosquito Shield Playbook: Strategies for Growing a Thriving Franchise appeared first on Business RadioX ®.
8/18/25 • 29:25
In this episode of Franchise Marketing Radio, Lee Kantor talks with Heather Ripley, CEO of Ripley PR. Heather discusses the vital role of public relations in franchising and home services, emphasizing the importance of earned media, storytelling, and media training for franchisees. She shares strategies for balancing franchisor and franchisee marketing efforts, highlights trends in […] The post Earned Media Mastery: How to Leverage PR for Franchise Growth appeared first on Business RadioX ®.
8/8/25 • 21:24
Caty Witt is a multi-unit PostNet franchise owner from Bakersfield, California. She started working in the shipping and printing industry at just 17 years old and quickly discovered her passion for business ownership. After earning her bachelor's degree in Business Administration, Caty purchased her first PostNet location in 2020. Since then, she's expanded with a […] The post Caty Witt with PostNet appeared first on Business RadioX ®.
6/24/25 • 37:40
Brad Schneider, President of The Growth Coach, shares insights on adaptability, leadership, and sustainable growth. With over 25 years of experience and expertise in behavioral coaching, he helps leaders and teams drive performance, reduce burnout, and navigate change with confidence across his organization and with his own clients. Connect with Brad on LinkedIn. This transcript […] The post Brad Schneider with The Growth Coach appeared first on Business RadioX ®.
6/23/25 • 41:43
Alex Green, Radfield Home Care's CEO and co-founder, created Radfield alongside his sister. Both Alex & Hannah grew up in their parent's care home for older people and Radfield Home Care was created as a direct extension of this family passion for quality care. Alex also had previous careers in financial services and community media. […] The post Alex Green with Radfield Home Care appeared first on Business RadioX ®.
6/6/25 • 48:24
In this episode of Franchise Marketing Radio, Lee Kantor interviews John Francis (Johnny Franchise), who shares his lifelong experience in franchising. Johnny discusses the industry's evolution, key challenges for franchise owners, and the importance of selecting the right franchisees and building a strong foundation before scaling. He offers practical advice for emerging brands, emphasizing careful […] The post Building a Franchise Empire: Essential Insights for Emerging Brands appeared first on Business RadioX ®.
6/6/25 • 20:28
Nick Lopez is the Founder of LIME Painting, a premium home improvement franchise that's redefining excellence in the painting industry. A first-generation college graduate with a BS in Business Marketing from Michigan State University, Nick launched his first painting company at just 19 years old to pay for college. What began as a summer job […] The post Nick Lopez with LIME Painting appeared first on Business RadioX ®.
6/2/25 • 48:46
Tim Fagan is the President of 1-800 WATER DAMAGE and Blue Kangaroo Packoutz. Tim holds a Bachelor's of Science degree and a teaching certificate from the University of Michigan, where he was Captain of the Wrestling Team. Tim also holds two post-graduate degrees in Educational Leadership from Eastern Michigan University. Tim also holds a builder's […] The post Tim Fagan with 1-800 WATER DAMAGE appeared first on Business RadioX ®.
5/22/25 • 56:46
