When you know your whys, your hows and your whats get much better. That's the basis for what Christie Walters and Jeff Bajorek came up with on this podcast about sales, business, leadership, and life. It's not just about following a step-by-step process, it's about understanding what goes into that step-by-step process. Every situation is unique and you need to be able to navigate through all of them. In this podcast we're going to share with you some of our personal experiences as well as those of our guests. We are bringing in salespeople, marketers, authors, entrepreneurs, free spirits, and other leaders to share their insight so you can gain a little more perspective your own. New episodes release every Monday and Wednesday, and you can find us wherever fine podcasts are sold. We hope you’ll join us.
Well the day has come. This is the final The Why and The Buy podcast, after 5 years, 432 episodes and over 200,000 downloads. Jeff and Christie have a last co-hosting conversation about starting out, what they learned, what they might have changed, what incredible guests they've had, knowledge they've gained, value they've shared, and connections they've made along the way. To all the listeners of the show - a heartfelt thank you! There's no better time to listen to Jeff's premium podcast Deeper Thought Use Promo code 2021 and save $20 off your first year.
12/29/21 • 47:50
"If the truth won't sell it, don't sell it." This is the favorite quote of today's guest. This is also the second to last episode of podcast, and the final interview. So Jeff reached out to his brother from another sales mother Todd Caponi to have that honor. Todd has written the book on transparency in sales. In fact he's written two. So it's no surprise that the conversation leans into integrity in selling. Why is it so important? It feels good to honest and trustworthy, it helps the sales profession, and more importantly, it sells better. Todd urges people to be honest with prospects about what you can't do, but then be a resource to help them. You will be rewarded time and time again. As a salesperson, your most valuable commodity is your time. Todd reiterates that chasing after prospects that aren't a good fit is wasting your time, and to know quickly if you aren't a fit and put your energy toward more ideal clients. Todd also talks about his prediction of the 'great resignation,' and discusses six things that drive people to do what they do, want to keep doing it, and want to tell others about it. It's a final interview filled with insight, fun, and feeling. Find out more about Todd Caponi Get copies of the Transparency Sale and The Transparent Sales Leader Click here to register for Jeff and Christie's special livestream sendoff celebration on Wednesday, Dec. 22nd. Check out Jeff's premium podcast Deeper Thought Use Promo code 2021 and save $20 off your first year.
12/22/21 • 44:58
As the victory lap starts to enter the final turn, Jeff and Christie welcome the foremost authority on outbound prospecting – outbound sales coach and trainer, Jason Bay. Today Jason focuses on opening up opportunities and increasing your odds of getting what you want, AND actually enjoying yourself along the way. How about decreasing the effort by reframing how you think of prospecting, and by making different decisions throughout the process? Jason also discusses the best areas to focus your time, how to place your own time constraints, not thinking of how much you can do, but the least you can do to get a meeting, and how habits and decisions are more important than outcomes. And because this is Jason Bay, there is a lot more practical, and brilliantly straightforward tips to give you the advantage in your prospecting. Check out Jason's Blissful Prospecting and Outbound Squad Click here to register for Jeff and Christie's special livestream sendoff celebration on Wednesday, Dec. 22nd. Check out Jeff's premium podcast Deeper Thought Use Promo code 2021 and save $20 off your first year. WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
12/15/21 • 45:29
One of Jeff’s longtime best friends steps into the final few rounds of the victory lap! Mike Weinberg, best-selling sales author, trainer, consultant, and speaker is here. The group starts out talking about golf, but then use it as a metaphor for sales, and not being so tied to the securing the outcome that it gets in the way of good thinking and process. They really take a hard look at the discovery process and how to arrive at those moments where you can move someone to a different perspective, and how to unlock the deal. It’s not an interrogation, or a cursory checklist. Mike discusses his approach of softening the questions in order to build better trust and likeability. The second half of the show turns to sales and Covid. Mike calls this time of selling through the pandemic, “the revealer.” It has honed the salespeople that are serious, committed, resourceful, and are willing to adapt and learn. It has also shone a light on those that are not. Mike describes this as not just a divide, but a chasm. They also touch on the importance of blocking out all the noise that’s going on in the world around us and be the ones that focus on our jobs – and get it done. Find out more about Mike Weinberg Click here to register for Jeff and Christie's special livestream sendoff celebration on Wednesday, Dec. 22nd. Check out Jeff's premium podcast Deeper Thought Use Promo code 2021 and save $20 off your first year. WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
12/8/21 • 45:46
The Why and They Buy's victory lap marches on with arguably one of the biggest names in sales, Jeffrey Gitomer. Speaker, trainer, best selling author, including over five million copies of 'The Little Red Book of Selling,' and the man who was the catalyst for this podcast, joins the show. Jeffrey Gitomer doesn’t like shortcuts. In fact he says to “take the long cut.” This is where you will discover the value. That is the consistent theme of today’s show. Bringing the value is about more than money. If you’re a salesperson going to hear someone speak, or taking a course, then you better walk away with valuable information. When you sell to a client, you are there to provide value. Not by just knowing about their business, but by having insight, and genuinely interacting and providing solutions for them. He also expresses the value of investing in ourselves. This past year Jeffrey has been focusing on consultative selling. Memorized sales pitches with slide presentations drive him crazy. He emphasizes the important quality of being able to go off script and speak from the heart. And of course Jeffrey practices what he preaches, so he brings valuable tips and insights on improving your own consultative selling approach, and much more. Find out more about Jeffrey Gitomer. Click here to register for Jeff and Christie's special livestream sendoff celebration on Wednesday, Dec. 22nd. WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
12/1/21 • 40:50
Another big name and great friend of the show comes in for his leg of the victory lap - Larry Levine. No one knows about selling from the heart, better than him. He literally wrote the book on it. Larry talks about leading with authenticity, empathy and connection, and boils it down to the simple term: healthy conversations. To look at it from the viewpoint of the best conversations you have in your personal life, and bringing those elements to your sales conversations. He explains that salespeople are great with product knowledge and company knowledge, but often lack business knowledge and how to speak to decision makers effectively. This episode is filled with wisdom and thought-provoking moments, all delivered with Larry’s signature wit and humor. Find out more about Larry Levine Check out Jeff's premium podcast Deeper Thought Use Promo code 2021 and save $20 off your first year. WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
11/24/21 • 36:39
So at this point in the show's victory lap, every guest is someone that you have to sit up and listen to. Today's guest is one of those people. Anthony Iannarino is a wise and calm harbor in the turbulent sea of sales. Anthony leads off the show with some tough statistics from the world of sales. People’s feelings about salespeople and salespeople’s feelings about sales. But don't fear, he brings sage advice to weather the storm. Listen to his incredible story of traveling to the Himalayas and how a Tibetan man taught him an invaluable lesson on situational knowledge and informational disparity. He talks about having the mindset of intellectual humility, and always knowing that there is more to know, or you will find yourself in a position that you don’t want to be in sitting across from a client. He also gives some incredibly insightful advice on how to set yourself apart with prospective client and a few nuggets from his upcoming book, ‘Elite Sales Strategies’. Find out more about Anthony Iannarino Pre-order ‘Elite Sales Strategies’ WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
11/17/21 • 41:19
The victory lap continues with Mark Hunter, The Sales Hunter! On today's show the group kicks it off with a conversation about prospects vs. leads, and how understanding the intricacies and real definitions of these terms is so important Secondly how the amount of each of these will affect your bandwidth, and what type of leads or prospects do you really need to get to your sales goal. Mark suggests working backwards, determining the end result first, and then strategizing how to get there. Jeff starts a discussion on sandbagging which opens up some great insights from Mark on complacency and momentum in your work. Christie cites studies that she’s seen about the drop off in performance among sales veterans after several years. Mark, again has knowledge to drop on the responsibilities of sales leadership and what drives people beyond the numbers. And this is Mark Hunter, so you know there’s a whole lot more, including his prediction of the great sales reset, and what supply chain issues and current over-purchasing will mean come 2022. All brought to you with his legendary energy, humor and positivity. Find out more about Mark Hunter Get Mark's most recent book 'A Mind For Sales' WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
11/10/21 • 36:58
If you listened to the special show on Monday, you know that The Why and The Buy podcast will be ending at the close of 2021, after five amazing years. Liz Wendling, author, sales consultant and coach, joins Jeff and Christie to kick off the two month “Victory Lap” of shows. And the subject is incredibly timely. The group discusses the importance of putting your time and energy into things that will give you the best returns. Or as Liz puts it, what do we need to put down in our business, so we can pick up something that serves us? You only have a certain amount of time and resources, so you can’t just spin your wheels. Do you have things you are churning away at that leave you feeling dragged down? There are things to discover that will light you up and pull you toward a better place. It may mean dropping things you feel are important or an obligation, it may take true revaluation, it may mean starting something new that doesn’t work out, or it may even mean taking a break from it all. But no matter what, you will come out more enriched and enlightened from the new choices you make. Find out more about Liz Wendling WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
11/3/21 • 32:44
Today Jeff and Christie are breaking some BIG news. So no spoilers here... Listen and find out! WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
11/1/21 • 18:51
Today's episode is a very personal and engaging one, with none other than Christie's younger sister Jessica Herrmann, Owner/Realtor of Great Georgia Realty. Jessica details her start in the realty business as an agent, transition to a broker, and onto being the owner/broker of Great Georgia Realty. Beginning in the boom of the mid-2000’s she took off quickly, but soon had to traverse the housing crisis a few years later. She also explains how real estate sales, networking, and outreach have changed with social media and video now taking the driver’s seat. At the heart of this conversation is her story of independence and her entrepreneurial spirit that brought risk and fear, but also incredible success. She talks about balancing her career with the very thing that drives her, which is her family, and how coaching is such an important asset for her professional path. Find out more about Jessica and Great Georgia Realty WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
10/27/21 • 29:52
Today Jeff brings a different twist to the show. A twist of orange - Orange Theory Fitness that is. If you follow Jeff on social media, you may know that he is a member of Orange Theory, and he knows how important it is that his physical and mental health are aligned. Today he welcomes his two favorite coaches to the show, Missy Khasawneh and Erin Klei. Missy and Erin talk about their beginnings with Orange Theory, and their transition into becoming coaches, along with the huge shifts they made in their lives to do so. They share stories about how they bring all of themselves to work each day, how they keep themselves and others inspired in difficult times, and how the skill of reading the room is key to their success. Ultimately, all of this correlates to the world of sales and business. Knowing your client, how they think, what’s important to them and how they communicate. Beyond that, the physical fitness component is so important to keep both our bodies and minds performing at their best, and knowing how to push past your limits. The result can lead to the confidence and security to reach new levels professionally. Also hear how they pivoted and pushed through the worst times of Covid and came out even stronger. Find out more about Orange Theory Fitness WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
10/20/21 • 32:01
Today is a really special episode with two extraordinary women, Alexine Mudawar and Gabrielle Blackwell, creators of the Women In Sales Club room on Clubhouse. They discuss with Jeff how it started and how it’s grown exponentially over the past year. It has become a place that women, AND men, can come together to share in depth conversations, allowing people to feel heard, respected, motivated, encouraged and gain knowledge and tools to be better personally and professionally. The beauty is in the method. It’s not a lecture or presentation; it’s a conversation. People telling their stories, successes, failures, and lessons learned. And through that interaction comes the magic. It stays fresh, as the topics come from the members, and it is a top priority of Alexine and Gabrielle to ensure it is an inclusive space for everyone involved. Jeff also talks about some revelations that he’s had when he has listened and participated in the discussion. The Women In Sales Club is much more than a Clubhouse room – it’s a movement. Find out more about Alexine and Gabrielle Join them at the AA-ISP Chicago Chapter: 3rd Annual Women in Sales Meeting WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
10/13/21 • 49:30
You know about discovery right? You just ask a bunch of questions that you already know most of the answers to, and bam! Discovery. Well maybe not. Today's guest admits that discovery was something that he never liked, really understood the reasoning of, and frankly didn't really do. But he also wasn't getting good results. Charles Muhlbauer, Lead Enablement Manager at CB Insights, decided to try something new. Be himself. Ask more personal, disarming questions. Get the prospect to a place where they feel safe and able to actually talk freely about the needs they have and the hesitations they feel. And with this, Charles' sales took off. Listen to some incredibly important and beneficial advice along with some of Charles' uncomfortable sales experiences that forced him to pivot and sharpen his skills. Learn more about Charles Muhlbauer WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
10/6/21 • 37:48
Jeff has found some very good groups on Clubhouse, but one standout has been from today's guests - The Emotional In$elligence room with Terry Arbaugh and Blake Hudson. To set the stage for the discussion, keep in mind that salespeople are human. Yes it's true. And under every professional veneer lies a more complex person, with histories and experiences that shape their personalities and performance. Terry and Blake discuss the necessity for leaders to understand this and to know that there is a "narrative in the numbers." To effectively lead, you need to get personal. Many people new to sales are afraid to share fears or insecurities. The ability to understand those that we work with, allows trust to be built on both sides. And with that trust brings greater ability for leaders to lead effectively and salespeople to perform to the best of their ability. Get Clubhouse to hear more from Terry and Blake! WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
9/29/21 • 41:20
So that's the question. Who is your biggest competitor? You may have some possibilities pop into your head. But... you may not be right. Today's guest is here to tell you. Lee B. Salz is a leading sales management strategist and founder of Sales Architects and The Revenue Accelerator. He explains to Jeff and Christie that sales has never been tougher. And to come out the other side, you have to identify your competitors and then set yourself apart. Hear Lee talk about his "sales crime theory," how to get people to actually want to talk to you, how missing the basics will cripple your game, and much more. His new book 'Selling Different' will help you to outsmart and outmaneuver your competition. He uses techniques he's implemented with sales teams over his career that actually work! Learn more about Lee Salz WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
9/22/21 • 37:10
Our world has seen some sweeping changes. The sales world, the business world, our personal worlds. In a shifting landscape, people are more ready and willing to change companies or careers. In this age of connectivity, many are feeling more disconnected than ever, while many are feeling pressures of home and work colliding. So Jeff and Christie knew the best person to talk to, in order to bring some sense, some calm and some focus to these rumbling anxieties. Tim Clarke, Senior Director of Product Marketing at Salesforce and President/CEO and Co-Founder of Uncrushed is here to talk about the state of our mental health. How are you taking care of yourself, of your family, of your career? He talks about how performance and mental health are linked, getting to a place of fulfillment and optimism, the importance of self-awareness, and being able to cope with the inevitable difficulties without falling into negative behaviors. This is an important episode, at a perfect time, and is a great one to share with those you care about. Learn more about Tim Clarke and Uncrushed WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
9/15/21 • 37:11
What's the difference between hearing your first grader play the violin and your high school senior play the violin? One you want to listen to and one you don't, and practice! Our guest today is Jordana Zeldin, founder and sales coach at Spriing Training. In sales there is a lot of talk about what to do, and vague, big-picture advice with little to no follow up on how to do it. Jordana pushes past the occasional role playing, and talks about effective ways to develop skills so we are ready for game time. She explains that there are proven repeatable behaviors to improve your discovery process, build trust, ask the right questions that then lead you to problem solving and closing, and SO much more. Her 'practice labs' allow participants to experiment, to fail, and to push themselves to the edge of their abilities. Find out more about Jordana, Spriing Training & The Practice Lab WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
9/8/21 • 35:08
Amy Franko joins the show today. She is a CEO, top keynote speaker, sales consultant and best-selling author of an amazing book called 'The Modern Seller.' This may set off thoughts of new data tools and technology to map out every facet of your sales process. But not so fast. Jeff and Amy have a discussion that dives deeper into the proper balance of leveraging the right tech while keeping the human connection that cannot be replaced. 'The Modern Seller' is more relevant and relatable today than it was when it first hit the shelves almost three years ago. It helps to make sense and navigate the changes that have come to the sales world in the last two years. Amy explains the importance of choosing tools with purpose. The ability to identify ones that actually cost you time vs. the ones that boost quality, create efficiency, retain flexibility, and in the end, make YOU and your skills better. Find out more about Amy Franko Get 'The Modern Seller' WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
9/1/21 • 28:10
Well here we are. The countdown brings us to the very first episode of the podcast ever recorded. This is a very special show to Jeff and Christie and holds so much incredible information that they were just waiting to get out there when they debuted. In this episode, we dissect the importance of data in business, baseball, and even daily life. How are you measuring success? What story does your data tell you? When is there too much data? Why is it important to challenge your long held beliefs or preconceived notions? How do you evaluate your daily/weekly/monthly activities to ensure you are focused on the right things? WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
8/25/21 • 36:01
The countdown continues! We are now onto the second episode ever of The Why and The Buy podcast. A gem that shines even brighter now than it did five years ago. Producer Nian Fiedler joins Christie for a brief introduction to this thought provoking and inspiring listen. sacred cow – one that is often unreasonably immune from criticism or opposition How are you challenging your preconceived notions about your business? How is your competitive landscape changing? What about your customer’s competitive landscape? How are you challenging yourself? Does your current role suit you best or are you doing it because that’s what you have always done? How are you evaluating your performance? How are you challenging your ideas about how you should spend your time? WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
8/18/21 • 38:29
Confucius said, "Study the past if you would to define the future." Jeff and Christie agree. You have hopefully been listening to the earliest episodes of the show that we have been running, and will continue to run this month. There is so much to realize, reflect upon and learn from by revisiting what they were talking about more than five years ago. Jeff and Christie discuss the broad picture and intricacies of preparation, how to bring space and ease to your sales conversations, building focus, how to slow down, and how to recover when necessary. This Monthly Musing gives just a taste of topics you will hear in the main episodes this month, where you will discover what sales disciplines have become even more vital today and some things that have gone out the window. Be sure to catch Episode 2, Killing Your Sacred Cows, on Wednesday August 18th WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
8/16/21 • 24:42
Today we continue our run of the very first episodes of The Why and The Buy podcast. Today is episode number 4. Jeff and producer Nian Fiedler give a brief intro of this incredibly informative discussion on how to best prepare for your sales calls. Enjoy! Some of the questions we tackle in this episode: How well do you know your audience? Why would your product/service matter to them? Can you talk their language? What are you hoping to accomplish in this meeting? WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
8/11/21 • 32:56
Today we step into the waaaaay back machine and kick off a month revisiting the first four episodes that Jeff and Christie ever recorded. Nian Fiedler joins Jeff for a brief introduction to episode 3 focusing on personal preparation. In this episode, we discuss the importance of personal preparation. What do you every day to ensure success? “It is not often that a man can make opportunities for himself. But he can put himself in such shape that when or if the opportunities come he is ready” – Theodore Roosevelt How do you start your day? Are you focusing your energy on habits that set you up for success? What are your goals for this week and how will you accomplish them? Do your short term goals and habits tie back to your long term plan? If not, why? WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
8/4/21 • 34:40
Numbers or people? What should the focus be in sales, and are they mutually exclusive? Today Jeff and Christie welcome the very long-time friend of the show, DeJuan Brown to answer these questions. DeJuan, Director, Solutions Specialist - SLG at Microsoft discusses the importance of redemptive leadership, a process that emphasis taking care of your people, and in turn driving revenue. Most salespeople have been in positions where hard-line quotas and threats of being replaced were their "motivation." But redemptive leadership works as an investment in people and understanding what drives individuals. And guess what? Salespeople that feel supported and secure perform better! They also talk about how this change can happen in different sales organizations, the top down vs. bottom up approach, and DeJuan gives tips on how to wisely and proactively bring that change. Find out more about DeJuan here WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
7/28/21 • 40:06
So what is your TQ? No, not your IQ, or your EQ, but your TQ. That is what today's guest is here to discuss. Justin Michael, co-founder of HYPCCCYCL, author, and a member of the TQ syndicate at salesborgs.ai joins Jeff and Christie for an eye-opening conversation about Technology Quotient, and the ever increasing need for automation in your sales strategy. Justin explains how the biggest players on LinkedIn who claim to be old school, are some of the most savvy TQ operators in the game. He details how systems, sequencing and automation are critical in reducing time spent on manual, time-sucking, administrative tasks. It may seem overwhelming to many people to inject automation into their selling, but he lays out how just adding it slowly into your workflow will reap substantial rewards. He also reiterates that you need to have the foundation of good selling before beginning these processes and gives great advice on books and resources to get started. Don't miss this conversation, or you risk getting overrun by the bear. Learn more about Justin Michael's new book 'Tech Powered Sales' WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
7/21/21 • 40:45
Today we reach back to an episode from a favorite guest of the show, Pia Silva. Nian and Christie give a short intro about what stood out for them in this lively and inspiring conversation. Pia Silva is back on the pod! Author, speaker, consultant, coach and all-around badass. Pia tells us about her newest program that guides clients to becoming a celebrity in their chosen space. She explains the difference between content and long term marketing. PLUS! how being patient and persistent is the only path to seeing your hard work pay off. Listen in and find out Pia's dirty little secret to your sustaining success. Find out more about Pia Silva here or on Instagram WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
7/14/21 • 34:44
Everywhere you turn you hear people talking about "Getting back to normal." But today, Jeff and Christie pose the question - is that what you really want? There are so many curve balls that have been thrown over the last year and a half that have caused us to shift, reflect, struggle, reimagine, or break out into new territory. So when "normal" comes knocking, will you welcome it with open arms, or will you wave politely and redefine what your future will be? WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
7/12/21 • 14:00
Nian Fiedler, the show's producer, joins Christie to do a quick introduction to another gem from the past. See how this episode takes on a whole new meaning when looking back through the lens of Covid. Surrender. It's a word that might evoke thoughts of defeat, or giving up. But today's guest will explain how surrendering yourself is freeing, and can inspire you to push yourself to new levels of performance. Dan Waldschmidt is someone very familiar with pushing himself. Ultra-marathoner, business strategist and owner of Edgy Conversations joins Jeff and Christie to discuss the philosophy of the book, The Surrender Experiment. Instead of fighting life, you can release control and surrender to whatever life brings your way, which decreases fear and anxiety over the things you can't change. But Dan reminds us that you have to push yourself to do all that you can, in order to let go and accept the results that follow. Don't miss this fascinating conversation that can change every facet of your life. PLUS! Hear Dan's memorable metaphor for why he's quitting social media Find out more about Dan and Edgy here We have a LinkedIn Community where we're posting clips and having discussions about the episodes. Join us! Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you. The Why and The Buy is a Pod About It Production.
7/7/21 • 39:07
Today's guest has sold just about everything under the sun, and enjoyed a long career in one of the most challenging areas - ad sales. So who better to listen to when it comes to getting experienced, credible, in-depth advise? Tom Bloomer, Founder and CEO of Bloomer Associates, co host of the Ok Boomer, Teach Me Sales podcast, and author of the new book 'Teach Me Sales,' joins the show. Tom delves into his background and lessons that he learned about overcoming objections, bringing value and using solid sales foundations in new ways. Then they discuss Tom's new book, which is a 21 day road map of daily habits that allows you to chart your own path, set and achieve goals, and build confidence in your sales skills. The unique format of the book encourages you to slow down and work through each step. Christie even pries out the three habits that Tom feels are the most fundamental for success. Find out more about Tom and Bloomer Associates here WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.
6/30/21 • 32:52
