Show cover of Social Minds - Social Media Marketing

Social Minds - Social Media Marketing

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Tracks

Ep. 208 - Vikki Ross: How to Build a Brand With Words | Vikki Ross Writes
Tone of voice documents and brand guidelines are the business staple that most brands don’t have. And if they do, it’s probably not as thorough or as thoughtful as it needs to be. Today’s guest, copy chief and brand and TOV consultant Vikki Ross, has written for or created brand books Nando’s, Harvey Nichols, Sky, Sony, ITV, and more. In this episode, she shows us how copywriting goes beyond captions for the brands that really get it, and how words can be your best friend when building your brand - which is what advertising is all about. Expect to learn Vikki’s copywriting principles and how to apply them, why you have to get granular when crafting a persona for your brand, and how to make words count, make words work, and make words dance. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
50:18 11/21/2022
Ep. 207 - SOCIAL IN SIX [063]
This week on Social in Six, we break the latest on Elon Musk’s Twitter acquisition as the story develops and advertisers watch carefully. We also discuss the rollout of Pinterest’s app Shuffles, shopping integrations on Snapchat, separate tabs for YouTube’s various video formats, and Meta’s upcoming NFT toolkit - along with new wallet options. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
15:01 11/14/2022
Ep. 206 - WeAre8: An Argument for One More Social Media Platform | Sue Fennessy, WeAre8
WeAre8 is a new sustainable social platform that promises to curtail hate. It also wants to offer ‘green’ advertising solutions, reward users for watching ads, and empower creators who share positive content. But do we need another platform? Here to tell us what made brands like Heineken, Nike, BT, and lots more, partner with the new platform, is Sue Fennessy, founder and CEO. Expect to learn how it’s defining hate speech vs free speech, how their ad model differentiates itself, and what a platform looks like when it’s not designed to keep you there. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
48:00 11/07/2022
Ep. 205 - SOCIAL IN SIX [062]
On this week’s Social in Six, we mourn the demise of Facebook Instant Articles and Bulletin (sorry, journos) but welcome TikTok as the news kid on the block, as a new study shows the increase in its use for news content. We also discuss what Pinterest’s new partnership means for video-first advertisers, new TikTok ad formats that charge brands only if users watch, how Instagram is adopting Linktree’s USP, and a time-saving feature possibly coming to LinkedIn that’s sure to be a crowdpleaser. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com. 
13:54 10/31/2022
Ep. 204 - Twitter: Brand Behaviour Has Become Bland Behaviour | Sophie Trinder, Twitter Next
Brand Twitter has subscribed to one way of doing things for the last few years, following brandter trends and popular text meme formats. Now Twitter is politely asking us to stop. Here to walk us through its #RealTalk report among other learnings is Sophie Trinder, head of the company’s UK brand strategy team Twitter Next. She warns of drowning in the sea of same and, instead of following the platform’s supposed rules, has tips for brands on their tone, topics and community to ensure your brand stand outs by being uniquely itself. Expect to learn best practice for the bio, how the humble follow feature made a standout campaign execution, and what data says people really want to hear from brands (it’s not a RIP tribute to Her Late Majesty the Queen). Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com
46:58 10/24/2022
Ep. 203 - SOCIAL IN SIX [061]
On Social in Six this week, we’re covering TikTok Photo Mode and two updates from Twitter, including the new Link Spotlight module and reports that hashtags could become pay-to-play. Plus there’s updates for advertisers as Meta rolls out an enhanced ad offering for both Instagram and Facebook Reels. Finally we discuss Meta’s survey on what consumers think of the metaverse. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
11:42 10/17/2022
Ep. 202 - Social Chain: How Social Media Services Grew Into a Profit Priority for Agencies | Pete Metcalfe
Social media no longer competes with traditional for budget. As digital natives take on agency and in-house leadership positions, it doesn’t have to. To tell us how this has changed social sales strategies, Social Chain UK’s managing director Pete Metcalfe joins us - six months into his role at Social Chain. Expect to learn how to navigate working with clients’ other agencies, whether social will soon influence TV and OOH, and what competitive pitches look like now brands have no choice but to defer to specialists. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
41:50 10/10/2022
Ep. 201 - SOCIAL IN SIX [060]
This week on Social in Six, we’re talking TikTok’s solution to business accounts and trending audios, YouTube’s answer to the demand for 9:16 ads, and Twitter’s continued push to get more people using Communities. We also cover Instagram’s badge for popular businesses, Meta’s new Collaborative Ads, and possible branded AR effects on Instagram Reels. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
06:36 10/03/2022
200th Episode Special: Eve and Calum’s Mind-Blown Moments
We’re celebrating 200 episodes of the Social Minds podcast! In this very special episode, Eve and Calum look back on 10 top moments where our guests shocked us, shook us, inspired us or changed our outlook on the industry. And this time they’re getting a word in. Hear from guests from the IPA, Weetabix, Pinterest, Meta, TikTok, and more as we talk about our hot topics and how recent updates have since seen predictions come true or plans put into action. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
69:45 09/26/2022
Ep. 199 - Ryanair: The Business Benefits of Being a (Bit of a) Bastard | Michael Corcoran, Ryanair
Ryanair wants to be the most talked about brand on social - and it’s well on its way. Its distinctive irreverence on social has recently been backed up by a solid social media strategy, courtesy of this week’s guest, Michael Corcoran - the airline’s head of social media. In this episode we find out how the brand earned 111m organic impressions in a month through low-fi TikTok memes and reactive Twitter gags, how it keeps the integrity of its snarky TOV when dealing with angry customers, and how far a brand can push it before the backlash gets too big. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
58:43 08/29/2022
Ep. 198 - SOCIAL IN SIX [059]
This week on Social in Six, we’re covering the news that advance scheduling for Facebook Reels is finally open to all users. Plus, two updates for advertisers: TikTok Shopping Ads and Meta’s enhancements to its Advantage ad suite. LinkedIn is gradually introducing a new text formatting tool, and multimedia tweets are rolling out to some users. Finally we discuss Snapchat’s shoppable Dress Up stickers. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
08:37 08/22/2022
Ep. 197 - LinkedIn: Talking Content Marketing for Today’s Workforce | John Williamson, LinkedIn
LinkedIn is a favourite for personal brands and B2B lead generation, but the value doesn’t end there. In this episode we’re joined by senior content marketing consultant at LinkedIn, John Williamson, to find out what marketers might be missing in 2022. We discuss why personal profiles outperform Company Pages, which ad products and features are often overlooked, and where the opportunities lie outside of traditional corporate content. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
44:11 08/15/2022
Ep. 196 - SOCIAL IN SIX [058]
On this week’s Social in Six episode, we discuss the latest feed changes from Instagram, reports of a TikTok Music app, and the news that Google won’t kill off the third-party cookie just yet. There’s also two new updates from LinkedIn including native carousel posts and a possible Discover tab in the works. Finally, we cover Facebook’s Music Revenue Sharing programme that benefits both creators and artists.  Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
09:08 08/08/2022
Ep. 195 - Innocent Drinks: How the Default Example for Social Tone of Voice Retains Its Personality | Marcus Dean, Innocent Drinks
How many brands have said ‘we want to sound like Innocent?’ For Innocent Drinks, while others’ replication tactics are flattering, they have a tone of voice and personality to preserve. In this episode we’re joined by its social media manager, Marcus Dean, to hear about the three content pillars, rigorous writer training, and ethos’ that keep Innocent one step ahead of its brand fanbase. We find out how to make your visual assets look like how your tone of voice sounds, how Twitter jokes translates to in-store purchases for Innocent, and whether or not that smoothie was actually blue. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
45:12 08/01/2022
Ep. 194 - SOCIAL IN SIX [057]
This week on Social in Six, we’re talking about Twitter’s new CoTweet feature after its first rollout stage, YouTube’s expansion of tagged products in creator videos, and an update that lets TikTok users choose the ads they want to see. We also discuss LinkedIn’s public beta launch of Business Manager, the new ability to boost Instagram Reels, and Pinterest’s latest shopping tools for brands and retailers. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
09:46 07/25/2022
Ep. 193 - Social Chain: The Model That Ends the Creative VS Strategy Debate | Jake Thompson, Social Chain
We call social the ever-changing landscape for a reason, but with that, our roles must change too. In this episode, we’re joined by Social Chain vet and current senior creative Jake Thompson, to discuss how creatives and strategists have had to evolve and what those roles must mean within modern agencies today. Expect to learn how to put together a watertight brief, how to let creative strategy inform everything from seasonal campaigns to BAU, and how you can examine your processes and keep your team motivated. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com
39:34 07/18/2022
Ep. 192 - SOCIAL IN SIX [056]
On Social in Six this week, we’re talking about two crypto features coming to Meta despite the market crash, the API update that’ll let you post Instagram Reels from Sprout Social, and what Community Managers will do for Facebook LIVE. We also discuss Twitter’s Branded Like ads and its new Campaign Planner, and TikTok’s new Attribution Manager in its ads platform. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
13:34 07/11/2022
Ep. 191 - Meta: The Next Five Years for International Advertisers | Bianca Spada, Meta
Meta’s goal on social is to engage international markets and monitor adoption of its many products across the globe. That hasn’t changed since Facebook’s rebrand to Meta, but it has brought plenty more products to inform and inspire its users - both business and personal. In this episode, we’re joined by Meta’s social media and creators lead, previously Facebook’s international social media marketing lead. She reveals what really happened at headquarters when the company decided to rebrand, what it means about the future of our digital lives, and how brands can prepare for the next five years of advertising with them. We also discuss which of its products are performing best globally, and how to adapt your strategy for different markets. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
42:23 07/04/2022
Ep. 190 - SOCIAL IN SIX [055]
This week on Social in Six, it’s updates to Instagram’s profile display, TikTok’s new ad format Branded Mission, and Twitter Notes that have us talking. We’re also breaking down news from Facebook’s solution to a no-cookies future, YouTube’s lift on gambling and booze bans, and new research into LinkedIn post performance. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
16:57 06/27/2022
Ep. 189 - Snap Inc: How Retailers Can Use Snapchat Ads for E-commerce | Samuel Bevan, Snap Inc
Gen Z’s favourite messaging app isn’t just that anymore. Since Snap Inc. pivoted into a camera company, the Snapchat platform has become a destination for brands to make the kind of creative they can’t elsewhere. In this episode, we’re joined by Snap Inc’s director of emerging for EMEA, Samuel Bevan. In this, he explains how Snapchat is improving its organic products and ad tools to meet brand and shoppers’ evolving needs. Expect to learn the best combination of its ad suite for retailers, how its AR tech is solving business problems like returns, and how to reach people up to 34yo when they’re being their true self online. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
37:48 06/06/2022
Ep. 188 - SOCIAL IN SIX [054]
On this week’s episode of Social in Six, we’re talking about Instagram’s redesigned feed and a Stories test that could hide some content. We also discuss new business tools for Facebook Messenger, YouTube Ads and WhatsApp, as well as Snapchat’s recent eBay integration. Finally we cover Twitter’s update to incentivise replies. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
15:08 05/30/2022
Ep. 187 - The 2022 Sprout Social Index: Exploring Trends for the UK & Ireland | Cat Anderson, Sprout Social
Sprout Social’s annual Index is popular in the States, but for the first time new data this year explores the state of social for British and Irish brands - and there’s plenty of opportunity to gauge from it. To talk us through the report, we’re joined by Cat Anderson, Sprout Social’s head of marketing for EMEA. In this, we learn which platform most consumers are on but marketers aren’t, why the pandemic has led to social teams restructuring, and why British and Irish consumers want to see more distinctive assets and less societal issues from brands on social. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
41:24 05/23/2022
Ep. 186 - SOCIAL IN SIX [053]
This week on Social in Six, we discuss TikTok’s new Friends tab - which is replacing the Discover page - new ad placements for Twitter in Tweet replies, and the arrival of new YouTube Shorts ads. We also talk about the updated Instagram profile grids still in testing, Instagram’s new lead generation tool, and LinkedIn’s algorithm change that will see engagement bait down-ranked. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
14:43 05/16/2022
Ep. 185 - Bix on Social: The Online Objective for a Traditional Advertiser | Gareth Turner, Weetabix
Weetabix is a staple household brand with 1000 employees and prompted awareness of 97% - and it’s one of the brands for which traditional TV advertising remains highly lucrative. So what is it doing on social? In this episode, we’re joined by Weetabix head of marketing Gareth Turner, to talk about the brand’s social objectives and successes. We cover the optimum channel mix for a campaign, Weetabix’s approach to social TOV and reactivity, and how the heritage brand is embracing new channels to adapt for modern audiences. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
32:18 05/09/2022
Ep. 184 - SOCIAL IN SIX [052]
This week on Social in Six, we talk about TikTok’s new search ads, the updated editing tools Instagram has added to Reels, and the latest on Twitter’s collaborative tweets feature. Plus we discuss Snapchat’s public profiles for brands, which will see the platform’s permanent organic content, Meta’s new consequences for videos that fall foul of watch bait, and of course the news that Twitter is actually testing an edit button. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
13:15 04/11/2022
Ep. 183 - Never Caught Sleeping: Why PUMA Puts Moments Before Products on Social | Abigail Rogers, PUMA Group
Sports brands have to prepare for every possible outcome in live football. One that does it better than most is PUMA, whose personalised reactive assets have stepped up the standard on social from stock imagery to bespoke illustrations that its athletes love to share. In this episode we’re joined by Abigail Rogers, PUMA’s team head of global creative content, to find out why PUMA talks more about key moments in sport than it does about its products. Expect to hear what’s sitting in the brand’s content graveyard, how to plan for reactive content, and how PUMA’s response differs between new player sign-ups, club sponsorships, and major tournaments. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
37:01 04/04/2022
Ep. 182 - SOCIAL IN SIX [051]
This week on Social in Six, we discuss YouTube’s new LIVE features that let hosts invite guests to a stream, Pinterest’s new shopping features including sponsored Idea Pins, and the new update for iOS users that lets you create GIFs on Twitter. We also talk about TikTok’s long-awaited Stories rollout, Twitter Shops live test, and the return of Instagram’s chronological feed.  Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
17:17 03/28/2022
Ep. 181 - Don’t Fear the Feedback: Why Reviews Are Your Most Neglected Essential | Leah Silverlock, Trustpilot
Product reviews are 12x more trusted than product descriptions and sales copy. But lots of brands fear, undervalue or don’t actively invest in reviews. Trustpilot is on a mission to change that, all while improving their own brand trust on social. In this episode, we’re joined by its global head of social media and community, Leah Silverlock, to find out why it’s so important that businesses priorities reviews. We cover managing expectations, listening to different customer perspectives, and making the most of a bad reputation. Got a question or suggestion for Social Minds? Get in touch at social.minds@socialchain.com.
45:20 03/21/2022
Ep. 180 - SOCIAL IN SIX [050]
This week on Social in Six, we’re covering TikTok’s 10-minute uploads update, as well as its new Agency Centre for creators. At Twitter, a podcasts feature has been spotted in testing, and at Instagram, replies on sponsored posts have been, too. We also discuss LinkedIn’s latest acquisition of marketing platform Oribi, and Reddit’s new Discover tab. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com. 
13:50 03/14/2022
Ep. 179 - Get It Right: How Left-Brained Creative Led to the Decline in Advertising Effectiveness | Orlando Wood - System1 Group, IPA
Since 2006, effectiveness in creative advertising has been on a steady decline. While the industry at large speculates as to why, this week’s guest, Orlando Wood, in partnership with the Institute of Practitioners in Advertising (IPA), has completed two works of extensive research on the subject: Lemon, and Look Out. In this episode, Orlando reveals the visual trends causing audiences to detach, the styles and formats brands should adopt to remedy it, and all the data to back it up. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
43:55 03/07/2022