Branding over Wine

Total duration:9 h 39 min

	Heineken: Stay a Local Global Brand by Facilitating, Not Dictating	Branding over Wine	36:21
	Business-to-Human: Keeping People at the Heart of Tech Branding	Branding over Wine	42:01
	Franchising Creativity with McDonald's Global CCO @ DDB	Branding over Wine	28:43
	How to Build a Meaningful Power Brand	Branding over Wine	34:18
	Why Don’t Brands Grow According to Plan? – Research Insights	Branding over Wine	49:48
	Why Are Scandinavian Brands so Successful?	Branding over Wine	36:17
	What Is Foresight and What Is Its Function for the Brand?	Branding over Wine	39:37
	Why Brands Need Long-Term Commitment to Building Credibility	Branding over Wine	31:32
	How to Data-Drive Your Way to Customers’ Hearts	Branding over Wine	36:04
	How to Increase Market Share – The Case of Decommoditizing the Potato	Branding over Wine	48:41
	Can Brands Grow Through Loyalty? What Does the Research Say?	Branding over Wine	44:22
	What Is the Role of Marketing and Branding Within Organizations?	Branding over Wine	43:12
	What Are the Value Drivers of Digital Business Models?	Branding over Wine	57:06
	Why Are Distinctive Brand Assets More Important in Mature Markets?	Branding over Wine	51:38