Show cover of Creator Lab - interviews with entrepreneurs and startup founders

Creator Lab - interviews with entrepreneurs and startup founders

Revealing conversations with the leading creators of our time. From proven entrepreneurs building the companies of the future, to non-profit founders creating change and the artists shaping our culture - we go beyond the surface to find the nuance in what it takes to turn your ideas, into action.

Tracks

Elijah: History of UK Grime, Pirate Radio & The Future of Music
Subscribe & watch on YouTube:https://youtu.be/hXHZLKFpTu8 Timestamps: (00:00:00) - Intro (00:00:27) - Sponsor Break: Sendinblue (00:01:17) - Who Is Elijah? (00:07:10) - Sound System Culture (00:09:13) - What's A Reload? (00:12:26) - Origins of UK Grime (00:16:30) - Controversy of Form 696 (00:27:21) - Pirate Radio (00:31:45) - How Musicians Make Money (00:36:07) - How Much You Get Paid Per Stream (00:38:05) - Industry Standards In Music (00:44:15) - Communities, Artists & Gatekeepers (00:51:49) - Balancing Old & New (00:57:43) - Sponsor Break: Bambee (01:07:46) - Web 3 + Music (01:14:05) - The Yellow Squares Project (01:19:07) - Choosing A Social Media Platform (01:21:06) - The Disadvantage Of Having A Degree (01:25:19) - The Yellow Squares Live Event (01:31:50) - The Doomscroll Formula (01:39:36) - Rinse FM & Y Combinator (01:42:22) - Skepta (01:43:57) - Why Michaela Cole Rejected £1M Netflix Deal (01:46:09) - The Life & Passing Of Jamal Edwards   Link Mentioned https://www.instagram.com/eli1ah/ Infrastructural challenges thread: https://twitter.com/eli1ah/status/1571087605382647809?s=20&t=19lL7kSGUKZ0H3EBFLHtVw   Thank you to our sponsors: Sendinblue - an all-in-one marketing, automation, and email platform empowering small businesses to build stronger customer relationships. Visit sendinblue.com/creator Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab  
118:17 09/26/2022
Trung Phan: Backstory, Writing in Public, Twitter Growth & Power of Memes
Watch on YouTube: https://youtu.be/dytmn7fcBxo Timestamps: (00:00:00) - Intro   (00:02:34) - How The Phan Family Got To Canada     (00:07:34) - Trung's Exposure To Writing    (00:11:28) - Twitter: The Good & Bad (00:14:29) - South East Asia To America       (00:24:42) - Anxiety & Writing Publically     (00:27:12) - Growing A Podcast     (00:32:04) - Sponsor: Linkedin Jobs  (00:33:04) - Sponsor: Justworks (00:34:20) - Cringe Test     (00:39:45) - Vanity Metrics & Distraction of Follower Count (00:45:52) - Film Script To TV Show     (00:52:04) - Why Trung Started On Twitter (00:58:10) - Where To Start (00:04:53) - Topic Ideas: Breadth vs. Depth Subscribe & watch on YouTube:https://youtu.be/dytmn7fcBxo Links Mentioned: Trung's newsletter: https://trungphan.substack.com/ Trung's Twitter: https://twitter.com/trungtphan Not Investment Advice Podcast: https://linktr.ee/notinvestmentadvice Thank you to our sponsors: Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator JustWorks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com  
71:28 09/12/2022
Adrian Aoun, Forward + Sidewalk Labs // Smart Cities + The Future of Healthcare
Adrian Aon is the founder & CEO of Forward. They've raised more than $225mil from the world's leading VCs to "build an insurance-free healthcare system from the ground-up”. Before that, he was the Director of Special Projects for Google's CEO & founder of Sidewalk Labs, the startup at Google tasked with re-inventing cities & sold Wavii to Google for $30mil. Watch on YouTube: https://youtu.be/IwO12HgtWqw Timestamps (00:00:00) - Intro     (00:00:31) - Sponsor: Justworks     (00:03:21) - Sidewalk Labs     (00:11:40) - Director Of Special Projects at Google     (00:15:23) - What Is Forward     (00:18:43) - What Is Wrong With The US Health Care System     (00:22:15) - Life Expectancy In The Bronze Age     (00:24:11) - Sponsor: Bambee (00:25:21) - Sponsor: Linkedin Jobs     (00:26:24) - How US Health Care Can Be Improved (00:33:07) - Using Technology To Improve Health Care     (00:35:45) - What Is The Body Scanner Doing That We Couldn't Do Before (00:42:45) - Prenuvo Whole Body Scan (00:49:28) - Best Way To Go About Health Care     (00:52:59) - Health Care As A Product (00:56:11) - Outro Subscribe & watch on YouTube: https://youtu.be/IwO12HgtWqw Thank you to our sponsors: Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab JustWorks - makes it simple to hire and manage remote employees across all 50 states, visit JustWorks.com
57:07 08/15/2022
Kathryn Minshew, The Muse // Future of Work, Attracting Talent + How Job Sites Make Money
Kathryn Minshew is the Founder & CEO at The Muse Subscribe & watch on YouTube:https://youtu.be/ZKOgdHTnKc8 Timestamps: (00:00:00) - Intro (00:00:40) - Sponsor Break: AppSumo (00:01:19) - What Is The Muse (00:05:29) - How Big Is The Muse (00:06:46) - Pay-Per-Click vs Pay-Per-Hire  Business Model (00:11:38) - Hiring Is The More Important Thing (00:16:16) - The Average Cost To Hiring People (00:22:27) - Kathryn’s View about Pallet's Approach (00:29:05) - Sponsor Break: The Economist (00:30:26) - Shift From Office Work To Hybrid + Benefits Of Hybrid Work (00:39:30) - Shift Shock (00:43:39) - One Of The Most Important Element In Career Search (00:48:52) - The Value Of Transparency Between Companies And Employees Links Mentioned https://www.instagram.com/kminshew/ https://twitter.com/kmin Thank you to our sponsors: The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab  
58:30 07/12/2022
Tiago Forte // Building a Second Brain in Practice + Sustained Behavior Change
Tiago Forte is the creator of Building a Second Brain. Subscribe & watch on YouTube: https://youtu.be/h04N_6tmMeg Timestamps: (00:00:00) – Intro (00:00:40) – Sponsor Break: AppSumo   (00:03:23) - How Second Brain Began     (00:05:49) - Building a Second Brain     (00:13:31) - Multi-Million Dollar Live Courses.     (00:16:23) - What Makes People Have Sustained Behavior Change   (00:24:15) - 4 Steps of C.O.D.E (Capture, Organize, Distil, Express (00:27:08) - 3 stages: 1) Remember 2) Connect 3) Create (00:29:49) – Sponsor Break: The Economist + Linkedin Jobs (00:32:02) - Think Like a Curator     (00:34:30) - Screenshare of Tiago’s System in Action on youtube: https://youtu.be/h04N_6tmMeg?t=2085 (00:49:33) - Designing Notes for Future Self     (00:53:37) – Expression is a chaotic + messy process (no checklist) (00:55:52) - Don’t Start from Scratch Every Time Thank you to our sponsors: The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Links Mentioned: Tiago's book: https://amzn.to/3zUqgEy Blog post: https://fortelabs.co/blog/basboverview/
58:38 06/23/2022
Sam Corcos, Levels // Metabolic Health, CGM Market & Growing A Health Tech Company
Sam Corcos is the co-founder & CEO of Levels Health Subscribe & watch on YouTube: https://youtu.be/iI331lJkPm0 Timestamps: (00:00:00) Preview (00:00:34) Sponsor - AppSumo (00:01:02) Intro to Sam (00:10:23) Problems Caused by Metabolic Dysfunction (00:15:43) Current Stage of The Company (00:22:49) Alternative Business Model (00:28:47) Product Market Fit (00:39:56) Sponsor: Linkedin Jobs (00:42:17) 10x in Digital Content (00:44:34) Podcasting As A Channel (00:49:17) Partnerships (00:52:36) Transition from CTO to CEO (01:04:30) Time Management + Prioritization Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Linkedin Jobs: LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator
82:14 05/27/2022
Colin Sapire, Beast Health + Nutribullet // Scaling To $500mil & Launching A Physical Product Business
Colin Sapire is the founder of Beast Health & Nutribullet. Watch & subscribe on YouTube: https://youtu.be/lqSfvL7QHRo Timestamps: 0:00:00 - Snippet 0:00:39 - Sponsor: AppSumo 0:01:07 - Intro + Landing In The US 0:07:45 - Origins Of Nutribullet 0:11:21 - Finding A Differentiator + Landing On Pricing 0:13:17 - Reaching Half A Billion Dollars In Revenue 0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition 0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive 0:23:00 - Designing Product 0:26:27 - Day 1 of Designing New Product 0:30:20 - Creating a Prototype + 3D CAD Model 0:32:10 - 80/20 of launch + growth 0:35:42 - Customer Feedback 0:39:19 - Sponsor Break: Linkedin Jobs 0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time 0:45:07 - Craziest Informercial Day 0:47:24 - Scale of TV advertising + using data 0:51:13 - Understanding ROI of Ad Spend 0:53:37 - Increasing Cost of Facebook & Google Ads 0:59:52 - Home Shopping Channel and China’s Live Shopping App 1:03:27 - International Expansion 1:06:51 - Hiring Good People 1:09:03 - Logistics, outsourcing or keeping fulfillment in-house 1:15:14 - Staying Healthy Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Linkedin Jobs: LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator
80:14 04/28/2022
Ramon van Meer, Alpha Paw // Bootstrapping To $35mil+ Revenue, Buying vs Building + DTC Growth
Ramon is a Dutch immigrant who dropped out of high school before finding an entrepreneurial path.  Most recently he acquired a DTC dog ramp business (Alpha Paw) for $300k + which he's grown to $35mil+ in sales. Previously, he grew a soap opera blog to 30mil+ monthly pageviews before selling it for $9mil. In this conversation you'll learn: – why buy vs build – buying a company with little money down – growth levers to ramp up a DTC ecom business – growing through paid acquisition, influencers, whitelisting, seo + affiliates  – creating a healthy channel mix + managing platform risk – benefits of in-house vs 3rd party logistics Watch + Subscribe on YouTube: https://youtu.be/2DzHRUyI28Q Timestamps: 0:00:00 - Snippet 0:02:27 - Intro + Selling $35mil Worth Of DTC Dog Ramps 0:04:07 - Highschool dropout, business philosophy + 10 figure exit 0:13:04 - Finding Direction 0:16:01 - Finding A Buying An Existing Problem 0:21:35 - Pet Industry 0:23:15 - Finding A Good Business To Buy 0:29:44 - 3PL vs In-House 0:40:02 - Growth Levers To Look Out For When Buying 0:49:23 - Smart Due Diligence 0:52:18 - What To Look For In Google Analytics 0:55:37 - Amazon vs Shopify Split 0:58:40 - Paid Acquisition, Apple Update + Platform Risk 1:07:20 - Budget Allocation + Testing Channels 1:10:17 - Working With Affiliates 1:13:19 - Working With Influencers 1:18:23 - When You Should Work With An Agency 1:21:27 - Whitelisting Strategy 1:24:05 - Partnering With Investors + Funding An Acquisition Ramon's original thread: https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20 Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Nord VPN: Grab NordVPN’s Cyber Month Deal. Go to nordvpn.com/clab or use code CLAB to get up to 73% off your NordVPN Plan + a bonus gift
96:30 12/16/2021
Eric Jorgenson // Philosophy of Wealth + Happiness // The Almanack of Naval Ravikant
In this conversation, we explore: Eric's approach to writing a book entirely made up of Naval's words philosophy around wealth + happiness eastern vs western approaches permissionless leverage + ownership why desire is a contract you make with yourself to be unhappy freedom to vs freedom from Watch the full episode on YouTube: https://youtu.be/J7j-5sgDkxQ Timestamps: 0:00:00 - Snippet 0:01:50 - Intro + Figuring Out Transitions 0:08:54 - Who Is Naval Ravikant? 0:15:08 - Unique Approach To Writing This Book 0:21:08 - Process Of Writing A Book 0:30:17 - Not Letting The Tools Get In The Way 0:33:12 - 80/20 Of Naval’s Philosophy on Wealth + Happiness 0:39:36 - The Older The Problem, The Older The Solution 0:41:10 - Eastern + Sufi Philosophy, Imam Ali + Nahj al-Balagha 0:45:06 - Western vs Eastern Philosophy - Meditation Example 0:46:49 - Seek Wealth, Not Money or Status 0:51:59 - Ownership, Wage Work + “Do not fear work that has no end” 0:55:51 - Types of Leverage 1:00:17 - Sponsor Break - Nord VPN 1:01:20 - Permissionless Leverage, Gatekeepers + DeFi 1:12:33 - Creative Work For Its Own Sake 1:14:33 - A Year To Decide, And A Day of Acting 1:18:58 - Antigoals + Sacrificing Today For An Imaginary Tomorrow 1:25:49 - Background on Creator Lab 1:27:48 - Buddha Was A Prince 1:32:56 - FIRE Community + Knowing How Much Is Enough? 1:40:43 - Direction vs Speed 1:44:10 - Happiness = Not Suffering 1:49:19 - Desire is a contract you make with yourself to be unhappy 1:56:38 - Losing Motivation + Hunger 1:59:47 - Happiness is peace in motion, and peace is happiness at rest 2:03:07 - Healing Old Wounds 2:05:38 - Freedom To vs Freedom From   Thank you to my sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://www.appsumo.com Nord VPN - https://nordvpn.com/clab  Coupon code: CLAB
131:15 11/15/2021
Future Of Advertising: Google + YouTube Breakdown
Bilal breaks down the secret sauce that makes Google + YouTube two of the greatest businesses of all time.  We discuss the ad auction, how Google understands intent better than anyone, the future of advertising + compare YouTube, Netflix + live TV. Subscribe + listen to the full episode on "Not Investment Advice": https://linktr.ee/notinvestmentadvice Apple Podcasts: https://podcasts.apple.com/us/podcast/not-investment-advice/id1563288568?itsct=podcast_box_link&itscg=30200&ls=1 Spotify: https://open.spotify.com/show/0Pogh5lcyKxmZVKQnao8zT?si=DSuMCklFTM-mOV9WbltZkg&dl_branch=1 YouTube: https://youtube.com/notinvestmentadvice Join our groupchat on Telegram: https://t.me/notinvestmentadvice Let me know what you think on Twitter: @bzaidi Thank you to my sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://www.appsumo.com Space - the easiest way to engage your team over audio: http://www.JoinSpace.co
36:38 08/10/2021
Mary Grove // Google For Startups + Bread and Butter Ventures
Mary Grove is Managing Partner of Bread and Butter Ventures. She brings nearly two decades of leadership experience in technology, early-stage investing, and startup ecosystem growth.  She began her career working on the Google IPO, and went on to lead new business development partnerships, negotiating early-stage product and technology deals worldwide.  She was the founding director of Google for Startups, leading the company’s global efforts to support entrepreneurs in over 100 countries. Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/marygrove Watch on YouTube:https://youtu.be/t52IaNs2IYE Timestamps:  0:00:00 - Preview 0:01:52 - Google IPO Team, Google For Startups + VC 0:09:05 - What Changed After Google IPO? 0:12:36 - Figuring Out Your Next Career Step 0:15:03 - Career Mistakes 0:17:19 - Knowing When To Move On 0:20:27 - Google For Startups 0:24:04 - International Startup Hubs 0:29:13 - Only 65% Of The World Has Internet Access 0:31:22 - Thesis To Invest Outside Of The Coasts 0:36:10 - Investing In A Distributed + Remote Work World 0:39:58 - Health Tech, Food Tech + SaaS 0:44:33 - Investing In Clipboards + Fax Machines 0:45:14 - Solo Capitalists + Creators Becoming Investors 0:49:22 - Learning How To Be A Good Startup Investor 0:53:36 - What Their Team Looks Like 0:54:38 - The Funnel of Dealflow To Get To 15 Startup Investments 0:56:38 - Being Proactive About Diversity In LPs, Founders + Hiring 1:01:26 - Close Learn more about Bread & Butter Ventures: https://www.breadandbutterventures.com/ https://medium.com/bread-and-butter-ventures Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://www.appsumo.com Space - the easiest way to engage your team over audio: http://www.JoinSpace.co
63:56 06/24/2021
Ryan Berckmans // Ethereum Deep Dive, Earning Yield From Staking, Exploring DeFi + Alternatives
Ryan Berckmans is an ex-Amazon + fintech startup engineer. He's been involved with the Ethereum community for many years + invests in the crypto space. He recently published a bullish thesis for investing in ETH at: ethereumcashflow.com Watch on YouTube: https://youtu.be/u3IGTSBzwOk Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/RyanBerckmans In this conversation you'll learn about: blockchains, bitcoin + ethereum difference between ethereum + ether (ETH) ETH 2.0 + the transition from proof of work to proof of stake how to earn 6-20% yield from ETH "staking" applications of DeFi, peer-to-peer lending, smart contracts + NFTs alternatives like Solana + what could still go wrong side chains (Polygon) + layer 2 rollups (Arbetrum) Timestamps: 0:00:00 - Snippet 0:01:18 - Intro To Ryan + What We’ll Cover 0:05:57 - Explaining Blockchain, Bitcoin + Ethereum 0:08:25 - Decentralization 0:13:57 - Difference Between Bitcoin Blockchain, Currency + Example Transaction 0:19:55 - Game Of Monopoly Example 0:21:50 - Ethereum Is Like The App Store + Uniswap Example 0:26:52 - What’s Being Built On Ethereum? ENS domains, Defi + NFTs 0:30:02 - Smart Contracts 0:31:24 - Decentralized Lending Through Code vs Banks 0:32:37 - “An App That Can’t Lie” 0:34:39 - Individuals Earning Yield Like The Banks 0:36:17 - Eco Is Like A Decentralized Venmo 0:37:26 - Ethereum Cash Flow Thesis 0:39:04 - Transition From Confidence To Cashflow Based Investment 0:42:06 - Replacing Basic Lawyer Tasks With Smart Contracts? 0:43:15 - Complimentary To Bitcoin 0:45:01 - ETH 2.0 0:47:03 - Consuming Less Energy + Impact On Environment 0:48:00 - Proof Of Work vs Proof Of Stake 0:51:10 - Solving For Scarcity 0:52:41 - EIP 1559 - Destroying ETH Tokens + How Fees Work 0:58:01 - How To Earn Yield By Staking ETH 0:58:50 - 3 Rewards As A Validator 1:03:34 - Staking Through Lido Without 32 ETH Minimum 1:05:11 - What % Yield Can You Expect From ETH? Why Will It Change? 1:09:56 - Currently 8 Day Wait To Be A Validator 1:12:29 - Why Yield Will Go Up + Down 1:14:16 - Summary Of ETH Bull Case 1:15:09 - What Could Go Wrong? Bear Case For ETH 1:17:25 - Why Can’t We Do This All On Bitcoin Instead? 1:22:29 - Network Effects + Head Start 1:23:15 - Promise Of Solana As An Alternative? 1:29:16 - Other Alternatives: DOT, Cardano, Binance Smart Chain 1:30:24 - Polygon/Matic + Side Chains 1:32:57 - Scaling Solutions + Rollups 1:34:48 - How Ryan Is Investing 1:39:41 - Do Your Own Research + Understand Risks And Downside 1:41:40 - Advanced Levels Of Yield Farming Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://www.appsumo.com Space - the easiest way to engage your team over audio: http://www.JoinSpace.co
108:04 06/10/2021
Crypto Crash Recap, Decentralized Social Networks + A Special Guest // Not Investment Advice
Bilal Zaidi is joined by Jack Butcher, Trung Phan & Alex Cohen to discuss the latest in business, technology & memes. Listen to the full convo on "Not Investment Advice": Apple: https://pod.link/notadvicepod.apple Spotify: https://pod.link/notadvicepod.spotify YouTube: https://youtu.be/t1MmZk6aWnI Let us know what you think on Twitter: http://twitter.com/bzaidi http://twitter.com/trungtphan http://twitter.com/jackbutcher http://twitter.com/anothercohen
32:46 05/21/2021
Lenny Rachitsky, Lenny's Newsletter + Ex AirBnb // Growth Engines, Early Traction + Creator Economy
Lenny writes the #1 business newsletter on Substack (Lenny's Newsletter) and previously sold his company, Localmind, to Airbnb. He then spent 7yrs at Airbnb leading product + growth teams and now angel invests + works as a full-time creator. Watch + subscribe on YouTube: https://youtu.be/aogsYWWnq60 Get every episode + giveaways sent to your inbox: https://www.creatorlab.fm/subscribe/ Let us know what you think on Twitter: https://twitter.com/bzaidi​ https://twitter.com/lennysan In this conversation you'll learn about: – the racecar growth framework: growth engines, turbo boosts, lubricants + fuel – core growth engines: performance marketing, virality, content + sales – examples from Airbnb, Zapier, Superhuman, Wish, Casper + others – benchmarks for user retention + types of virality  – 3 steps to getting early users – growing a newsletter + the differences in approach for creators vs companies   Timestamps: 0:00:00 - Snippet + What We Cover 0:01:28 - Sponsor Break 0:02:17 - Lenny Intro + Background 0:07:38 - Scale of Newsletter 0:09:17 - Questions To Ask Yourself When Figuring Out Your Next Step 0:12:18 - Energy + The Struggle Of The Content Treadmill 0:13:31 - Early Days Of Airbnb 0:15:09 - Creating Something Remarkable 0:17:22 - Racecar Growth Framework - Who Is This For? 0:18:20 - Early vs Late Stage Growth 0:19:48 - Engine, Turbo Boosts, Lubricants + Fuel 0:20:05 - Growth Engines - virality, performance marketing, content, sales + bonus examples 0:24:11 - “1st time founders focus on product, 2nd time founders focus on distribution” 0:28:09 - Becoming The Best In The World At 1 or 2 0:28:38 - Airbnb vs Booking 0:29:16 - Performance Marketing 0:30:51 - Wish + Casper - Built On Performance Marketing 0:31:42 - Feasibility When Bootstrapping 0:32:31 - If You Should Be Performance Marketing Driven: 1) Generating Revenue From Users 2) Not Something Users Are Looking For 0:34:01 - Growth vs Brand Marketing 0:35:37 - When To Expand To The Next Engine + S Curve 0:36:56 - Examples Of Virality - Word-of-mouth, referrals, inviting friends, etc 0:40:22 - Bottoms Up vs Top Down Virality 0:41:31 - Knowing When You’re Going Viral - K Factor vs % of people who came in thru referral 0:42:33 - % Benchmark To Aim For 0:43:24 - Companies Who Are Suited To Viral Growth 0:43:48 - Clubhouse + FOMO 0:45:17 - User Generated Content Loop 0:47:29 - Data Driven SEO - Zapier + Thumbtack 0:49:11 - Editorial SEO + Figuring Out Content Strategy 0:50:31 - Superhuman Example 0:51:13 - Desired Outcomes, Primary + Secondary KPIs 0:52:43 - Sales Channel 0:55:19 - Turbo Boosts + Lubricants 0:56:52 - Power Of Events 0:58:37 - Retention + Conversion 1:00:41 - Activation: Using Product For Its Core Purpose 1:02:03 - Superhuman , Creators + The Customers Who Care 1:05:38 - User Retention Benchmarks 1:07:44 - Common Pitfalls 1:09:36 - Getting First 1000 newsletter subscribers 1:11:20 - 3 steps to getting early users 1:14:45 - Creators vs Companies - Finding Core Users 1:19:27 - Would You Still Be Doing This With 1000 Subs? 1:20:55 - 5 “Jobs To Be Done” Of Content 1:21:49 - Newsletter Discoverability 1:23:42 - What Gives You Energy 1:25:23 - Airbnb Job vs Creator Life 1:26:22 - Tim Urban on Content That Spreads 1:27:18 - Creators: Value vs Support 1:29:22 - Decision To Stay On Substack 1:31:31 - Knowing What To Write About 1:35:57 - Longer-Term Plan   Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://www.appsumo.com Space - the easiest way to engage your team over audio: http://www.JoinSpace.co  
99:25 05/06/2021
Anti-Life Portfolio, European Super League + Meme School + // Not Investment Advice
Subscribe to "Not Investment Advice": https://pod.link/notadvicepod Watch + Subscribe on YouTube: https://youtu.be/_pqfAU92ZGw Let us know what you think on Twitter: @bzaidi @jackbutcher @trungtphan Jack Butcher, Bilal Zaidi & Trung Phan discuss the latest in business, technology & memes. Timestamps: 0:00:00 - Snippet + What We Cover 0:01:40 - Best Bad Investments + The Surprise Gap 0:05:27 - Anti-Life Portfolio - Trung’s 20s In Vietnam 0:08:33 - Bilal’s 401k Mistake 0:12:33 - Paper Hands 0:15:34 - Immigrants + Property 0:17:21 - Jack’s 20s + Working On Brands 0:18:32 - Working on Ferrari 0:20:57 - “You’ll Never Work In This Town Again” 0:22:40 - Anti Warren Buffet Portfolio 0:27:43 - European Super League 0:39:03 - Meme School On The Blockchain 0:48:46 - Trung’s Comedy Script (Preview) 0:50:29 - Audience Question: Life 5yrs Ago Vs Now 0:54:14 - Jack’s 180 0:56:30 - Trung 5yrs ago vs now 0:59:18 - Useless Dads + Super Moms 1:02:08 - What Changed After Becoming A Dad
70:04 04/29/2021
Ben Tossell, Makerpad // No Code + Paid Learning Communities
Ben Tossell is the founder of Makerpad, the leading online community for No Code.  His company was recently acquired by Zapier, a $5bil+ tech company. Ben is also an educator + investor in the no code space. In this conversation you'll learn about: what it was like to get acquired by Zapier developing the maker muscle by starting + launching projects what it takes to build a paid learning community + knowing when to monetize 80/20 of learning no code evolution of learning + membership models Watch + subscribe on YouTube: https://youtu.be/ONh66pmDUwk Get every episode + giveaways sent to your inbox: https://www.creatorlab.fm/subscribe/ Let us know what you think on Twitter: https://twitter.com/bzaidi​ https://twitter.com/bentossell Timestamps: 0:00:00 - Snippet + What We Cover 0:01:12 - Sponsor Break 0:02:00 - Ben Intro + Time In China 0:06:21 - Getting Acquired By Zapier 0:13:06 - Before Makerpad - 50+ Projects 0:17:11 - Knowing When To Move On From Projects 0:21:26 - Role Of Fear 0:25:02 - Motivation, Parents + Buying A Yacht 0:29:20 - Zapier - Expectation vs Reality 0:33:02 - Working With Someone Who Built A $5bil Company (Wade) 0:36:00 - No Code + Paid Learning Communities 0:39:57 - Size Of Makerpad + 10k Community Success Stories 0:46:12 - Reforge + Membership Models 0:48:21 - Evolution Of Learning 0:50:44 - Shishir (Coda) + Unbundling 0:51:58 - Masterclass, Edutainment + Netflix 0:54:03 - Paid Products - Make You Money Or Save You Time 1:02:36 - Knowing When To Charge 1:04:16 - Other Projects Ben Considered 1:07:16 - Types of entrepreneurs 1:16:09 - 80/20 of growing Makerpad 1:19:06 - Paid Acquisition 1:19:44 - Hiring Good People 1:22:17 - Working In vs On The Business 1:25:09 - Starting In 2021 - What Would You Do Differently 1:26:05 - “Hope No Code Isn’t A Thing In 5yrs” 1:30:15 - 80/20 of learning no code 1:33:31 - What’s Missing In No Code Thank you to our sponsors: Space - the easiest way to engage your team over audio: http://www.JoinSpace.co Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup: http://www.microacquire.com
97:18 04/23/2021
Trung Phan, Jack Butcher + Bilal Zaidi // Not Investment Advice
Watch the full episode on YouTube: https://youtu.be/ZNFxICgbkuY Let us know what you think on Twitter: @bzaidi @jackbutcher @trungtphan This is an experimental episode w/ Trung Phan & Jack Butcher discussing the latest in business, technology & memes. Expect a raw & uncut convo, mostly filled with silly, fun banter. You'll hear us discuss: behind the scenes look at Jack's recent NFT success & crowdsourced Figma experiment Balaji's convo w/ Tim Ferriss The Future Of Online identity:  pseudonymous vs anonymous vs real names Coinbase going public WeWork documentary Difference between Fyre Fest + Tesla Potential for decentralized social networks + Bitclout The mechanics of memes + what it's like to write a daily newsletter to 1.7mil people Why Jack dubbed Trung "Fiat Phan" Time Stamps: 0:00:00 - Snippet + What We Cover 0:03:08 - Start 0:03:25 - Intros - Trung, Jack + Bilal 0:04:53 - ROI On Jack’s Tweets 0:06:26 - Inside Look At Jack’s NFTs 0:16:48 - NFTs Explained - Visualize Value 0:18:06 - Meme Mechanics + The Roast Of Jack Butcher 0:19:49 - Selling An NFT For $150k 0:20:49 - Trung’s Theory 0:23:03 - Jack’s Opinion On NFTs 0:29:13 - From Nations To Nodes 0:30:16 - Crowdsourcing Creativity On Figma 0:32:24 - What Goes Into Writing A Daily Email To 1.7mil People? 0:34:53 - “Give Me That Dopamine Son!” 0:37:26 - Ideas From Balaji’s Tim Ferriss Podcast 0:38:38 - “2020 is the year the internet starts” 0:40:23 - Pseudonymity + The Future Of Identity Online 0:49:03 - Bitclout + Moving Beyond Rented Platforms 0:51:59 - “Can I Get A Dollar Son” 0:54:58 - Bitclout, legit or scam? 0:56:15 - “Not Financial Advice” 0:58:36 - Fiat Phan 1:01:33 - US, China + Bitcoin 1:05:40 - Coinbase Going Public 1:12:04 - WeWork Documentary 1:15:57 - Reality Distortion Field 1:20:49 - Difference Between Fyre Fest + Tesla
84:07 04/16/2021
Kevin Chou, Rally + Kabam // Evolution Of Gaming, Crypto + The Creator Economy
Kevin is the co-founder + CEO of Rally,  a platform that allows creators to launch their own digital currency + build independent economies with their communities. He's also Chairman of Gen.G, an esports enterprise bridging Asia and North America. Previously, Kevin co-founded Kabam, a top mobile gaming company that grew to $400M/yr in revenue, 500+ million players and sold for nearly $1 billion. Watch + subscribe on YouTube: https://youtu.be/mlSl5q_n9xU Get every episode + giveaways sent to your inbox: https://www.creatorlab.fm/subscribe/ Let us know what you think on Twitter: https://twitter.com/bzaidi​ https://twitter.com/kevinchou In this conversation you'll learn about: emerging waves like AI, crypto, climate change + biotech evolution of the gaming industry + its business models rise of social gaming, esports, live streaming + where we're today gartner's hype cycle + how this applies to crypto how Rally is empowering creators to develop their own economies why there's a need for decentralized alternatives Timestamps: 0:00:00 – Preview Of Convo 0:02:19 – Sponsor Break 0:03:08 – Intro + Kevin’s Interest In Gaming 0:07:00 – 50 Games + 500mil Users 0:08:23 – Moment You Understand Ownership 0:14:59 – Hype Cycles + “Finding Something New” 0:20:57 – Other Waves: AI, Climate Change, Biotech 0:23:11 – What Is Rally? 0:24:02 – How Creator’s Use Rally 0:31:02 – What Are The Alternatives? 0:33:22 – NFT vs creator coin + creating an economy 0:37:49 – Why is it beneficial for a game to have its own currency? 0:46:04 – Kabam – Building A Billion Dollar Gaming Company 0:48:39 – Evolution Of Gaming Industry – 2.5bil People Playing Games 0:52:06 – Impact Of Social + Mobile On Gaming 0:53:38 – Gaming Business Models – Virtual Goods, Micro Transactions, Ads 0:56:04 – Fortnight 0:57:24 – Psychology Of Buying Virtual Goods 1:00:31 – Streaming – Watching People Play Games 1:04:54 – Rise of esports 1:09:33 – esports vs traditional sports 1:12:25 – NFTs + Vectors Of Opportunity 1:13:16 – Crypto Transcends Nations 1:16:56 – Digital Gold + Oil 1:18:44 – Problems with government money printing, dollars are worthless 1:23:31 – Price Volatility + Stable Coins 1:25:59 – Putting Bitcoin On Your Balance Sheet 1:29:43 – What does a decentralized alternative look like 1:33:37 – Decentralized social networks? 1:34:43 – “there is no corporation who runs email” 1:37:07 – Investing 1:39:34 – How to participate in crypto Thank you to our sponsors: Space - the easiest way to engage your team over audio: http://www.JoinSpace.co Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup: http://www.microacquire.com
103:34 04/08/2021
Noah Kagan, AppSumo // Growing On YouTube + Building An 8-Figure Business
Get every episode + giveaways sent to your inbox: https://www.creatorlab.fm/subscribe/ Let us know what you think on Twitter: https://twitter.com/bzaidi​ https://twitter.com/noahkagan Subscribe to Noah's YouTube channel & Podcast: https://sleek.bio/noah Watch & Subscribe on YouTube: https://youtu.be/mAnOqgH0OgA Noah Kagan is the founder of AppSumo, an 8-figure business bringing in an estimated $70mil+ in 2021. He was employee #30 at Facebook, #4 at Mint.com and his popular YouTube channel has over 140k subscribers. In this conversation, you'll learn: the 80/20 of succeeding on YouTube what he's learned from popular YouTubers like Mr. Beast and Ali Abdaal how Noah tests topics, thumbnails + behind the scenes look at the master doc his team uses to manage his channel (watch screen share on YouTube.com/creatorlabfm) growing through partnerships, newsletter swaps + ads we get personal and talk relationships, his formula for freedom + how he invests Timestamps: 0:00:00 - Snippet + What We Cover 0:02:12 - Sponsor Break 0:03:01 - Intro + Booyakasha 0:03:32 - Number 30 Employee At Facebook 0:08:17 - What Is AppSumo? $70mil Revenue Business 0:10:15 - AppSumo’s Impact 0:13:19 - Is Noah 11/10 energy all the time? 0:16:27 - Inputs vs Outputs + Craft vs Metrics 0:19:01 - Formula For Freedom 0:20:26 - Knowing When To Stop vs Keep Going 0:24:16 - Finding What You’d Do For Free + As A Kid 0:27:51 - Understanding What Gives You Energy 0:37:09 - Rethinking Old Mental Models Of Money + Happiness 0:41:53 - What Will You Think About On Your Deathbed 0:44:40 - Tale Of Two Lives 0:50:15 - Growing To 140k+ YouTube Subscribers 0:53:34 - Investing $500k Into YouTube 0:56:07 - Who Is Doing YouTube Well? 0:58:42 - 80/20 of YouTube 1:00:41 - Mr Beast, 100 staff + treating it like a business 1:02:06 - His YouTube Creation Process 1:02:30 - Topic Selection 1:03:54 - Testing Topics, Thumbnails + CTRs 1:06:36 - Balancing What You Want To Make vs What Audience Wants 1:08:36 - Tools To Help With Topic Selection 1:09:18 - Screenshare - Noah Shares “Weekly Video Ideas” Planning Doc 1:14:32 - Partnerships + E-Mail Swaps 1:16:29 - Paid Ads 1:20:53 - Audience Questions 1:21:56 - Asymmetric Bets, Relationship With Money + Investing 1:26:29 - Wealth in Concentration, Preserve Through Diversification 1:28:08 - Where Do You Have An Advantage 1:28:50 - Why Noah Is Still Working Thank you to our sponsors: Space - the easiest way to engage your team over audio: http://www.JoinSpace.co Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup: http://www.microacquire.com
93:51 04/02/2021
Alex Lieberman, Morning Brew // Building A Digital Media Empire, Growth Playbooks + A $75mil Sale
Alex Lieberman is the co-founder & CEO of Morning Brew. They're a leading new media startup with over 2.7mil newsletter subscribers, making them one of the largest daily newsletters around. Alex & his co-founder sold a majority stake in the business to Insider Inc for a reported $75mil in Oct 2020. After listening to this conversation, you'll understand: growing from a newsletter to a full-on media business 3 step audience funnel: rented, owned + monetized hub + spoke model how they got their first 1000 subscribers by doing things that don't scale growth stages: from 1k to 10k, 100k and 1mil+ subscribers how to grow through email swaps, paid ads + partnerships a framework to reinvent old formats like Shark Tank or QVC Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/businessbarista Watch with visuals referenced on YouTube: https://youtu.be/12KYBLPvEIg Timestamps: 0:00:00 - Preview + What You’ll Learn 0:02:17 - Sponsor Break 0:03:08 - Interview Start 0:03:44 - Grandma Likes Morning Brew 0:04:59 - Growing From Newsletter To Media Brand 0:07:23 - Acquired For Reported $75mil By Insider Inc 0:08:21 - Scale of Morning Brew: 2.7mil subscribers 0:11:28 - Audience Building Done Well 0:14:02 - Audience Funnel: Rented, Owned, Monetized 0:17:39 - “Who Is This NOT For?” 0:21:47 - Audience ≠ Distribution 0:25:25 - Unwritten Contract With An Audience 0:26:27 - Focus vs Breadth of Interests 0:29:05 - Ask Yourself Why 3x 0:33:14 - Hub & Spoke Model For Audience 0:38:23 - Getting First 1000 Subscribers + Growing Through Referrals 0:41:10 - Stages of Growth From 1k to 100k to 1mil 0:43:42 - When To Grow Through Paid Ads 0:47:20 - Growing Through E-Mail Swaps + Paid Ads 0:49:28 - Programmatic E-Mail Ads 0:50:43 - Snapchat Ads, YouTube Influencers + Channels That Worked 0:53:23 - Cross Promotion + Strategic Partnerships 0:55:59 - Signals Of Consumer Intent From E-Mail Clicks 1:00:13 - Multimedia + How To Grow A Podcast 1:02:11 - Re-Inventing What Worked In Legacy Media Business 1:05:05 - Macro + Micro Of Promotion 1:08:07 - 3 Types Of Content That Work Well For Podcast 1:08:38 - Timely News Hooks 1:10:26 - Evergreen “Service Content” - Solve Problem or Passion 1:13:35 - Vulnerable Content + Imposter Syndrome 1:19:04 - Future Of Monetization 1:24:14 - Talent vs Learned Skill 1:26:00 - Jay-Z, Mr. Beast + Ownership 1:30:03 - Building A Writing Habit + Ship 30 For 30 1:32:13 - Accountability 1:35:11 - Business Idea: Shark Tank For The Digital Age 1:39:09 - Re-inventing old formats: QVC + who wants to be a millionaire 1:42:51 - Dealing With Bad Times + His Dad’s Loss 1:48:01 - Survivor Guilt Thank you to our sponsors: Space - the easiest way to engage your team over audio: http://www.JoinSpace.co Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup: http://www.microacquire.com
111:31 03/25/2021
Dru Riley, Trends.vc // Meta-Trends, Paid Newsletters + Crypto
Dru Riley is the founder of Trends.vc, a community + newsletter that helps 35,000 entrepreneurs discover new markets + ideas. Trends makes tens of thousands of dollars/month in subscription revenue + was ranked "Product of The Month" on Product Hunt. In this conversation you'll learn about: – the meta-trends behind what Dru writes about, the things that don't change, after studying the things that do change – democratization, positive-sum networks + fractional ownership – trends he's excited about including: DeFi (decentralized finance) + DAOs (decentralized autonomous organizations) and NFTs (non-fungible tokens) – the 80/20 of his research + editing process, including how he processed 172 podcasts for 1 recent report – we go behind the mind & discuss some of his rules for life, we touch on incentives, stories + courage Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/DruRly Watch on YouTube: https://youtu.be/q5rdqLzy-Gw Timestamps: 0:00:00 - Preview 0:02:46 - Intro To Dru + Trends 0:04:57 - Scale of Trends 0:05:39 - Software Engineering Background + Knowing When To Leave 0:08:14 - Starting Books In The Middle 0:11:46 - Making First $15 after saving up $250k 0:21:00 - Rejecting An Offer Of Investment 0:22:22 - Decision Dilution + Stakeholder Types 0:25:14 - Content vs Trust Treadmill 0:26:01 - Refining Like A Standup Comedian 0:28:34 - Signals To Look For In Feedback 0:31:37 - Meta-trends 0:33:45 - Democratization 0:36:18 - Ability To Build Smaller 0:38:06 - Coders vs Builders - “Code Is Being Commoditized” 0:40:57 - Decentralization 0:43:06 - Positive Sum Networks 0:45:26 - What are DAOs (decentralized autonomous orgs) 0:46:53 - Fractional Ownership 0:48:45 - NFTs 0:51:41 - Direct To Consumer 0:52:44 - Research + Writing Process 0:54:57 - Processing 172 Podcasts 0:59:10 - Podcast Speed + Dopamine Hits 1:02:15 - Edit - “How Many, How Much” 1:03:52 - Filtering Feedback 1:05:49 - Constraints 1:08:34 - Starting From Scratch Today 1:11:37 - Behind The Mind - 100 Rules To Live By 1:12:15 - Hard choices easy life. Easy choices hard life. 1:13:05 - Think Grey, Not Black + White - Annie Duke 1:14:09 - Stories vs Insight 1:16:59 - Incentives 1:17:56 - “Life Is Short, Not Fair” 1:19:27 - Don’t Try To Change Someone’s Worldview 1:21:20 - “It’s Not About The Bag” 1:23:24 - Memento Mori 1:24:29 - Life Is Not Baseball - Play Asymmetric Games 1:25:23 - Courage Thank you to our sponsors: Space - the easiest way to engage your team over audio: http://www.JoinSpace.co Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup: http://www.microacquire.com
88:19 03/18/2021
Lexi Lewtan, Centered & AngelList // Hiring For Startups & Tools For Mental Health
Lexi Lewtan the founder of Centered, where she's building the Masterclass for Mental Health. Previously she ran operations for AngelList's Talent Platform, scaling it from zero to $20m in revenue. She has a deep background in the startup world, previously working at Hired & betaworks. In this conversation you'll learn: lessons in recruiting & the 80/20 of hiring the business model behind AngelList Talent & Hired tools to help you deal with focus, anxiety, depression & work stress the difference between CBT & DBT why depression feels like playing life on "hard mode" Let us know what you think on Twitter, I'm @bzaidi and she's @lexilewtan Timestamps: 00:00:00 Preview 00:02:12 Lexi Intro – Betaworks, Hired, AngelList, Centered 00:03:36 Hired Raised $150mil – What Went Wrong? 00:07:23 Moving to AngelList 00:09:34 Superpower 00:12:24 Experiments at AngelList 00:15:50 Hiring Pricing Model – 15% of salary vs flat fee 00:21:30 Lessons In Recruiting 00:23:54 Scraping & Growth Hacking 00:26:57 80/20 Of Recruiting 00:29:35 Advice To New Grads 00:33:46 Centered Origin Story 00:35:57 CBT vs DBT 00:40:17 Tools For Mental Health 00:42:54 Focus: Planned Obsolescence 00:44:45 Motivation + Values 00:48:04 Tool for managing anxiety – “shut the door” 00:49:28 Managing Depression 00:51:00 Inner Child Exercises 00:53:37 Journaling 00:56:08 “Life Becomes Hard Mode” - Defining Depression 00:59:55 Future Of Mental Health Thank you to our sponsors: Space - the easiest way to engage your team over audio: http://www.JoinSpace.co Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup: http://www.microacquire.com
64:36 03/11/2021
Jake Gibson, NerdWallet + Better Tomorrow Ventures // Investing In The Future of Fintech
Jake Gibson is the co-founder of NerdWallet & Founding Partner at Better Tomorrow Ventures, a $75mil venture fund, investing in the future of Fintech alongside Sheel Mohnot. He's been involved in fintech for over a decade. Prior to NerdWallet, he studied math and quantitative finance at MIT and traded interest rate derivatives at JPMorgan. Let us know what you think on Twitter: @bzaidi & @iamjakestream Full video with timestamps on YouTube: https://youtu.be/s-Tcuootl7s In this conversation we discuss: NerdWallet's business model + growing to a $500mil+ valuation the transition from founder to investor + the 80/20 of investing mental models to figure out your next step why "everything is fintech" + examples of this thesis DeFi, NFTs, stock market highs & ideas from a global fintech market Timestamps: 00:00:00 Preview 00:02:20 Intro To Jake + Nerdwallet 00:06:57 Nerdwallet Deep Dive + $500mil Valuation 00:15:02 Opportunity: Nerdwallet Model In Other Verticals 00:18:40 Audience First Business in 2021 00:22:24 Trend: Audience Business Selling To Software Companies 00:26:09 Founder To Investor 00:31:12 Mental Model For Thinking About Next Step 00:35:29 "I want to be rich" - more context 00:39:48 Finding Motivation In Struggles 00:42:43 Role of Luck, Golden Handcuffs + Lifestyle Creep 00:48:51 80/20 of investing 00:51:31 "Everything Is Fintech" - Raising A $75mil Fund 00:56:04 Starting A Neo Bank 00:57:48 Fintech Opportunity In Ridesharing, Tesla & Airbnb 01:02:37 Facebook + Whatsapp Payments 01:03:06 Asia Market + WeChat Model 01:05:24 Problem vs Product…Verb vs Noun 01:10:54 Jake's Take on DeFi 01:16:40 NFTs + NBA Top Shots 01:20:59 Tesla's Balance Sheet 01:23:00 Elon + Chamath: Meme Masters 01:23:19 Global Market Ideas 01:29:09 Why Do We Have Stock Market Highs? 01:31:54 Investing Advice To A 25yr Old
96:32 03/04/2021
Ana Fabrega, Synthesis // The Future Of Education & Using Games To Educate Kids
Ana Lorena Fabrega is an EDUpreneur and former teacher known by little ones as Ms. Fab. She's currently the Chief Evangelist of Synthesis School, an innovative online enrichment club started by the director of Elon Musk’s experimental school at Space X. Synthesis helps students build decision-making & problem-solving skills through games. Let us know what you think on Twitter: @bzaidi & @anafabrega11 Watch on YouTube: https://youtu.be/Fo_CM01BNTQ After listening to this conversation, you'll understand: why the current education system needs an overhaul the skills we should be developing in kids unlearning & the future of education the role of technology in learning forest schools, micro-schools & alternatives for parents to consider how games can be good for your kids the lindy effect & ideas that will stick around in education remote vs online education recommended books for kids Ana's Fab Friday Newsletter: https://afabrega.com/ Book Recommendations: Wonder by R.J. Palacio: https://amzn.to/3pNfneZ The Man Who Walked Between The Towers by Mordicai Gerstein: https://amzn.to/3qSvnh3 The Most Magnificent Thing by Ashley Spires: https://amzn.to/3pStkbu Fantastically Great Woman who Changed the World by Kate Pankhurst: https://amzn.to/3dG3nd3 Rosie Revere, Engineer by Andrea Keaty and David Roberts: https://amzn.to/3uuPZyk What do you do with an idea? By Kobi Yamada: https://amzn.to/3qXaqSk Zero and One by Kathryn Otoshi: https://amzn.to/3dKezoM Beautiful Oops by Barney Saltzberg: https://amzn.to/3bC898H
94:05 02/25/2021
Nick Huber, Sweaty Startup // Deep Inside The Real Estate Game + The Philosophy Of What Matters
Nick Huber is a real estate entrepreneur, self-storage owner & operator. His commercial real estate portfolio is approaching $30mil in assets (as of 2021) & he's built a name for himself by championing "sweaty startups" aka unsexy businesses. Nick has built a 100k following on Twitter by transparently sharing the lessons learned from his time in business & by simplifying concepts in the real estate game. Let us know what you think of this convo on Twitter: @bzaidi and @sweatystartup Watch and subscribe on YouTube: https://youtu.be/s9Wgw1GN9-k After listening to part 1, you'll understand: the equation for getting wealthy in the real estate game the difference between creating vs growing wealth categories of real estate beyond what 99% of people invest in, from self-storage, to cemeteries & tiny homes - you'll learn about niche opportunities with less competition how real estate investors can make millions & legally pay little in taxes with depreciation, bonus depreciation & 1031 exchanges Nick's unique approach to finding upside from day one in commercial real estate why 100% occupancy rates aren't always a good thing & what Nick looks for in deals In part 2, "behind the mind" (starting at 48min) Nick & Bilal discuss: tribes, relationships & what truly matters in life growing up, dealing with bullying & insecurities choosing who you compete with unique ways to connect with aging parents why having kids is underrated & the importance of a supportive spouse Timestamps: 00:00:00 Intro 00:03:41 Who is Nick Huber? 00:11:00 What is a Cash-Out Refinance? 00:13:26 Growing Up in a Small, Rural Town 00:14:28 Having A Chip on Your Shoulder 00:18:28 Building vs Growing Wealth 00:20:31 Alpha vs Beta In Real Estate 00:21:02 Initial 700k Nest Egg 00:25:03 Initial Investment - Rule Of Thumb 00:27:25 Real Estate Investing On The Side 00:29:24 Nick's Real Estate Framework 00:33:55 100% Occupancy Isn't Always Good 00:36:45 Zero Income Tax With Depreciation & 1031 Exchanges 00:44:22 Conservation Easement 00:46:35 Real Estate Professional Status 00:47:52 Capital Gains 00:48:32 Part 2: Behind The Mind 00:51:02 Is Chasing Your Passions A Bad Idea? 00:55:35 "I Wanted To Call My Mother And Cry In Her Arms" 00:59:20 Giving Up Is Often The Best Choice There Is 01:01:38 Miami + Austin 01:02:48 "Nobody Cares About You Apart from A Handful Of People" 01:05:23 Google Maps Trick - Connecting With Parents 01:07:20 Dad's Twitter Post Went Viral 01:09:42 Having Kids is Underrated 01:12:29 The Tribe Makes The Place 01:15:04 Virtual Communities 01:19:48 Dealing With Bullying + Racism 01:23:43 The Importance of a Supportive Spouse 01:25:44 Advice For A Successful Relationship 01:28:13 Being An Opportunist 01:31:22 Wrap-Up
93:50 02/18/2021
Anne-Laure Le Cunff, Ness Labs // How We Learn, Neuroscience Myths + Productivity Mental Models
Anne-Laure Le Cunff is the founder of Ness Labs, a community for knowledge workers to be more productive and creative while taking care of their mental health. She's an ex-Googler and holds a MSc in Neuroscience from King's College London. Her work has been featured in WIRED, Rolling Stone, and more. Let us know what you think on Twitter: @bzaidi @anthilemoon   In this conversation, you'll learn about: focused vs diffused learning common misconceptions about the brain networked thought + idea sex the Feynman technique lucid dreaming + psychedelics how to build a thriving community as an individual creator Timestamps: 00:00:00 Intro 00:03:49 Who is Anne-Laure Le Cunff? 00:06:49 Ness Labs Revenue Breakdown 00:09:18 Transition From Consulting 00:12:09 French Dad + Algerian Mother 00:13:36 London 00:15:31 Knowing When To Leave Your Job 00:17:34 Ness Labs Flywheel 00:20:28 If Starting From Scratch Today 00:22:54 Introvert vs Extrovert 00:25:24 Monetization 00:27:38 Part 2: Behind the Mind 00:27:50 Focused vs Diffused Thinking 00:31:42 Sleep + Learning 00:32:40 There's No Such Thing as "Learning Styles" 00:35:35 Tackling Procrastination 00:37:10 Chunking 00:37:56 Process vs Product 00:41:01 The Feynman Technique 00:45:07 Lucid Dreaming 00:50:38 Neuromyth 1: Using 10% of Your Brain 00:53:18 Neuromyth 2: Left Brain vs Right Brain 00:54:37 Neuromyth 3: IQ Tests 00:58:36 Networked Thought 01:00:16 Roam Research 01:03:25 Idea Sex 01:06:50 6 Factors of Happiness 01:09:16 Wrap-Up
71:13 02/10/2021
Jack Butcher, Visualize Value (Live) // Part 2: Q&A
Watch the full convo and Q&A on YouTube: https://youtu.be/gSVQHw-da5s This is part 2, the Q&A of the live convo with Jack Butcher from Visualize Value. Listen to the previous episode to hear our live convo on the evolution of the creator economy & unique ways to monetize. Who Is Jack Butcher? Jack is the founder of Visualize Value, a company that builds content, community & courses for building independent income on the internet. His Twitter + Instagram accounts have grown to 400k+ followers in 2yrs & his business earned $1mil+ in 2020. This was Jack's second appearance on Creator Lab. This time, Jack & Bilal co-hosted a live recording with a virtual audience. To join the next one, sign up at: https://www.creatorlab.fm/live Let us know what you think on Twitter: https://www.twitter.com/bzaidi https://www.twitter.com/jackbutcher Q&A Timestamps: 00:00:00 Intro 00:00:40 "A Niche Picks You" 00:02:55 Personal Brand vs Company Brand 00:04:21 Repurposing Across Platforms 00:13:21 Photographer - How To Productize a Service 00:15:23 "Why should I care?" 00:20:23 Music Industry example 00:21:00 Minimize Risk 00:24:07 Tactics To Get Momentum On A Project 00:26:11 Social Proof 00:28:32 Managing Relationships At Scale 00:32:53 Jack-of-all-trades 00:39:11 Wrap-up
41:11 02/03/2021
Jack Butcher, Visualize Value (Live) // Part 1: How To Actually Get Paid In The Creator Economy
Watch the full convo and Q&A on YouTube: https://youtu.be/gSVQHw-da5s Jack Butcher is the founder of Visualize Value, a company that builds content, community & courses for building independent income on the internet. His Twitter + Instagram accounts have grown to 400k+ followers in 2yrs & his business earned $1mil+ in 2020. This was Jack's second appearance on Creator Lab. This time, Jack & Bilal co-hosted a live recording with a virtual audience. To join the next one, sign up at: https://www.creatorlab.fm/live Let us know what you think on Twitter: https://www.twitter.com/bzaidi https://www.twitter.com/jackbutcher After listening to this conversation, you'll understand: the evolution of the creator economy from 1000 true fans to 100 true fans importance of "1 true fan" content/product machine + "the factory is the product" why an audience is like a stem cell unique examples of creator monetization the importance of packaging, owning phrases & outcome-based marketing Jack's 2020 revenue breakdown Part 2, the live Q&A is in the next episode (look in your podcast feed) Timestamps: 00:00:00 Intro 00:04:26 What is the Creator Economy? 00:07:49 Succeeding With A Smaller Audience 00:08:39 1000 vs 100 True Fans 00:10:03 Jack's 2020 Revenue Screenshare 00:11:38 1 True Fan + Hedging 00:14:51 The Permissionless Apprentice 00:22:25 Audience ≠ Distribution 00:27:49 Concentration vs Diversification Of Focus 00:34:34 Downsides of Building a Public 00:36:41 "The Factory is the Product" 00:40:41 Employee = 1 Customer 00:44:00 Packaging + Owning Phrases 00:47:52 Outcome-Based Marketing 00:49:47 Unique Examples of Creator Monetization 00:50:45 Audience is like a Stem Cell - Shaan Puri Example 00:51:54 Investing As A "Knowledge Influencer" 00:55:35 Reps, Consistency + A-Side Tracks 01:01:18 The Value of Services vs Ads 01:06:37 Social Impact + Charity 01:10:22 Strategic Partnerships + Distribution 01:13:55 Choosing Partners Is Like A Marriage 01:16:51 SMS + New Channel Experiments
81:35 02/03/2021
Mikael Cho, Unsplash // Taking On Giants, Life Design + Focused Experimentation
Mikael Cho is the co-founder and CEO of Unsplash. The world's leading image asset platform that boasts 100 million image downloads & 20 billion views per month. Unsplash is used more than Flickr, Getty, and Shutterstock combined. Let us know what you think on Twitter: @bzaidi and @mikaelcho Watch the full convo on YouTube: https://youtu.be/vtIGAEKxC0w In this conversation, you'll learn: how Mikael built Unsplash from a series of failed experiments balancing focus with experimentation how to create a growth flywheel why good ideas are still undervalued how to create a "superpower org chart" & find undiscovered talent how to get a large scale advertising business off the ground TIMESTAMPS: 00:00:00 Intro 00:02:32 What is Unsplash? 00:06:17 Scale 00:09:24 Failed Experiments + A Side Project 00:10:15 Starting Crew 00:13:46 When Side, Becomes Main 00:17:20 Selling Crew to Andrew Wilkinson (Dribbble) 00:18:42 Balancing Experimentation + Focus 00:21:03 Competing With Adobe + Shutterstock 00:22:55 Creator Economy's Middle Class 00:25:37 Develop A New Advertising Model 00:28:29 Unsplash = Internet Real Estate Company 00:31:51 Simplifying Product 00:34:52 Aligning Your Team 00:37:09 Product Design Changes That Surprised Mikael 00:39:39 "Wow" Moments 00:41:46 Unsplash Growth Flywheel 00:43:56 API + Partnerships 00:45:01 Future of Unsplash 00:46:18 Mikael's Business Philosophy 00:48:29 Validate With No Code 00:49:41 Ideas vs Execution 00:53:27 Knowing When to Stop A Project 00:56:18 Recruiting Key Employees 01:00:24 Finding Undiscovered Talent 01:02:32 Superpower Org Chart 01:07:04 Life Design Philosophy 01:11:23 Incorporating Physical Health into Company Culture 01:15:43 "Inbox Zero is a Waste of Time" 01:19:11 "Text Edit is One of the Greatest Apps Ever Made" 01:21:25 Writing Like You're Texting A Friend 01:24:52 Proactive Actions 01:31:33 Wrap-Up
93:19 01/27/2021
Gagan Biyani, Udemy // Lessons From Building An Education Unicorn + The Future Of Online Learning
Gagan is the co-founder & former President of Udemy, an online education company that's worth more than $2bil. He later co-founded Sprig, a food delivery startup & went on to become the interim head of growth marketing at Lyft. Gagan recently announced a new education startup with Wes Kao. They've raised $4.3mil from investors like First Round Capital, Naval Ravikant & Li Jin. Let us know what you think on Twitter: @bzaidi @gaganbiyani Watch the full interview on YouTube: https://youtu.be/IifuGSaEkkU In this conversation, we discuss: lessons in building Udemy + Sprig, from high-highs to low-lows why cohort-based courses will play a major role in the future of online education what it was like being fired by a co-founder the impact of financial struggles & the unique pressure of being the child of immigrants perspective gained from traveling to all 7 continents Timestamps: 00:00:00 Intro 00:02:47 Who is Gagan Biyani? 00:05:20 Udemy Origin Story 00:10:54 Starting Up a Business When You Have A Work Visa 00:12:57 Setting A Timeline 00:16:54 Parental Pressure + Traditional Careers 00:20:53 Struggles 00:26:54 How Do You React To Financial Troubles? 00:29:27 Living Within Your Means 00:30:34 Being Content 00:33:27 Getting Fired By A Co-Founder 00:42:20 The Rise & Fall of Sprig 00:44:05 Chamath: "You're Going to Fail" 00:50:07 Failure + Cognitive Dissonance 00:52:40 3 Years of Travel 00:57:20 Finding Hidden Gems 00:59:24 Figuring Out What's Next 01:00:59 Naval's Advice 01:04:51 Evaluating Business Ideas 01:07:28 Gagan's New Startup: Cohort-Based Courses 01:13:37 Opportunities In Online Education 01:17:29 Formats That Work Best 01:21:19 Wrap-Up
83:24 01/21/2021