Show cover of The Measure Pod

The Measure Pod

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

Tracks

#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify)
Full show notes, transcript and AI chatbot - https://shorturl.at/jzDMR You can now watch this episode as a vodcast over on YouTube - https://youtu.be/_YTgTnZZqZQ 00:00:00 - Intro 00:03:27 - Welcoming Gaurav Tiwari 00:03:59 - Gaurav's Background in Data Analytics 00:08:01 - Empowerment through Self-Serve Analytics 00:09:21 - The Challenge of Data Literacy 00:13:10 - The Role of Generative AI in Analytics 00:14:02 - The Future of Self-Serve and Semantic Layers 00:20:00 - The Necessity of a Semantic Layer 00:23:45 - Starting with Generative AI and Semantic Layers 00:29:03 - The Risks and Benefits of AI in Decision-Making 00:32:48 - Where to Begin with AI and Analytics Tools 00:39:47 - The Social and Environmental Impact of Data Analytics 00:43:29 - The Desire for Data Control and Excel Exports 00:46:03 - Rapid Fire Questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Gaurav Tiwari, ex-Meta, currently working as an Engineering Manager at Spotify. We spoke about AI not just in data analysis but also its use when it comes to data preparation, semantic layering and analytics engineering. We also have a big announcement to make regarding one of our co-hosts, so stay tuned! ----- Quotes of the Episode: "...The part that never dies is the human curiosity to know more about something." - Gaurav "...I would love to have a little bit more visibility around the social impact that people are making by saying that, yeah, we are contributing to making the world a better place." - Gaurav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify) appeared first on Measurelab.
52:09 2/23/24
Sound Bite: How can personalisation drive lasting value?
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rasmus Houlind from Agillic. They chat about what personalisation entails, the distinctions between implicit and explicit personalisation, the ownership of the customer journey by the customer, and the adaptation of a CRO mindset for personalisation. Full episode here: https://shorturl.at/CFHIX ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How can personalisation drive lasting value? appeared first on Measurelab.
04:11 2/21/24
#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi)
Full show notes, transcript and AI chatbot - https://shorturl.at/fqIO2 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/VDZ5P8_Ianc [00:00:00] Introduction. [00:06:32] What is a semantic layer? [00:08:13] Semantic layers in data analysis. [00:15:50] Semantic layers in AI. [00:25:40] Building modern data stacks. [00:30:04] The future of semantic layers. [00:33:27] Building data infrastructure challenges. [00:38:41] The challenge of self-serve. [00:40:52] Google's strategic approach. [00:44:41] Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with David Jayatillake, co-founder of Delphi and organiser of the London Analytics Meetup. David spoke to us about the concept of semantic layers, offering a deep understanding of its applications and implications in various technologies. Despite some questionable jokes, the episode is packed with nuggets of wisdom. ----- Quotes of the Episode: "...I think whilst we're still maybe in the very early stages of semantic layers and things like that, I think it's definitely something to watch out for in the future." - David "...You need something that's going to give it context, but you also need something that's going to give it constraint, and that's kind of like what's really good about a semantic layer." - David ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi) appeared first on Measurelab.
49:21 2/16/24
#97 The future of event data (with Timo Dechau @ deepskydata)
Full show notes, transcript and AI chatbot - https://shorturl.at/hlrX7 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/f0oL6Fvao78 00:00:00 - Intro 00:02:27 - Welcoming Timo Dechau to the show 00:03:09 - Timo introduces himself and his journey 00:06:07 - The evolution of product management 00:07:00 - Transition to event data in marketing analytics 00:10:02 - The future of event data and analysis 00:13:38 - The challenge of adopting product analytics 00:17:00 - The profitability of data and analytics functions 00:18:08 - The future of event data and event schemas 00:23:02 - The potential of event data in various use cases 00:26:03 - Sequence analysis and its power in event data 00:30:10 - The impact of privacy changes on event data 00:34:00 - Who owns the event data process? 00:43:33 - Timo's solution for event data design and documentation 00:45:53 - Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking. He discusses the challenges faced by product managers, his journey into product management, and the technical skills he deploys. We spoke about event data and marketing data, as well as the people, processes, and design involved in event tracking. ----- Quotes of the Episode: "...And product is more complicated because like there's often not like a clear funnel in there, it's not a linear path that you have." - Timo  "..."It's the irony, isn't it? Is that people think that it used to be okay and now it's broken. And actually it was always broken." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #97 The future of event data (with Timo Dechau @ deepskydata) appeared first on Measurelab.
50:38 2/9/24
#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)
Full show notes, transcript and AI chatbot - https://shorturl.at/hpHRW You can now watch this episode as a vodcast over on YouTube - https://youtu.be/vDvvtv4WqNM 00:02:02 - Introducing special guest Tim Ceuppens 00:04:02 - Tim's backstory and career journey 00:08:00 - The problem with data meetings 00:09:08 - Applying psychology of data in practice 00:10:13 - The challenge with agency reporting 00:12:09 - The role of curiosity in data and marketing 00:13:19 - The use of anchoring in data presentation 00:15:06 - The framework for measuring campaigns 00:19:24 - The use of anchoring before presenting data 00:21:17 - The myth of data as the sole success factor 00:24:15 - Rapid Fire Questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing. Tim shared his journey from film school to becoming the Chief Marketing Officer for Belgium and Netherlands' largest health foods company, highlighting the importance of curiosity and storytelling in data analytics. ----- Quotes of the Episode: "...I'm done with not being informed, not understanding what you're trying to tell me, or being shown like cherry picked data where you did a good job, even though we're not seeing any returns, but there was a lot of engagement or vice versa. And I just started to think, okay, so what can I do?" - Tim  "...So Ted Lasso, you know that scene where he's playing darts and he's talking about how he got to where he got to and people always underestimated him. And it was that quote he saw by Walt Whitman on the wall that said, be curious, not judgmental." - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit) appeared first on Measurelab.
48:18 2/2/24
Sound Bite: How has the role of data changed over time?
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Jim Sterne from Target Marketing. He specifically discusses the changes in online marketing and data since the 1990s. Full episode here: https://shorturl.at/euwI1 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How has the role of data changed over time? appeared first on Measurelab.
04:21 1/31/24
#95 Analytics on form (with Alun Lucas @ Zuko Analytics)
Full show notes, transcript and AI chatbot - https://shorturl.at/hqFZ0 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-7WYFOk3dvc 00:00:00 - Introduction to Alan Lucas and form analytics 00:03:11 - Alan Lucas's background and Zuko Analytics 00:06:28 - Comparing Zuko with GA4 capabilities 00:10:03 - The problem of form analytics longevity 00:13:09 - The continuous need for form optimisation 00:18:49 - The value of a friction score metric 00:26:08 - The impact of tracking limitations on form analytics 00:28:09 - Generative AI and it's potential impact 00:32:05 - The future of form analytics and automation 00:36:01 - The use of forms for qualitative data collection 00:37:47 - Rapid fire questions with Alan Lucas ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics. We spoke specifically about webforms, and the optimisation tool Zuko has built to help businesses get a better understanding of when, where and why visitors abandon forms. We also discuss the potential impact of AI on forms, and the benefits of using a dedicated tool as opposed to GA4. ----- Quotes of the Episode: "...What we tend to look at is more a difference in behaviour between cohorts and the you know, the base cohort we look at is the cohort of people who are successfully completing a form and the cohort of people who abandon the form. And if you see a significant difference in behaviour between those two, and I mean statistically significant, then you've got an indicator there's a problem." - Alun "...I think for me, it would be quite important to be able to view the sub metrics that are being used to make up that quasi-metric, because if you just get that frustration score and you don't know what's contributing to it, you could then make the wrong conclusion." - Dara ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #95 Analytics on form (with Alun Lucas @ Zuko Analytics) appeared first on Measurelab.
43:46 1/19/24
Sound Bite: How can we improve accessibility on the web?
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Ellen Cole from Little Seed Group. Ellen shared insights on working with invisible differences and offers tips for businesses to enhance inclusivity in their social media and marketing efforts. Full episode here: https://shorturl.at/tBGU6 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How can we improve accessibility on the web? appeared first on Measurelab.
03:50 1/17/24
#94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)
Full show notes, transcript and AI chatbot - https://shorturl.at/bgn48 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/dwGiFdW-DGg 00:00:00 - Introduction 00:02:38 - Matt Jones' background and Freelancing Friends podcast 00:03:16 - Matt's entry into data marketing 00:06:02 - The intersection of Tech SEO and analytics 00:09:25 - The challenge of proving SEO value 00:15:06 - Justifying the spend on Tech SEO 00:21:23 - Explaining Tech SEO to non-experts 00:24:15 - Keeping up with SEO and algorithm changes 00:31:31 - The challenges of experimentation in Tech SEO 00:38:04 - The future of SEO with Generative AI 00:45:13 - The future of search beyond Google ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast. We spoke about his personal journey to getting where he is today, the crossovers between Tech SEO and analytics, and the potential impact of generative AI on the industry. ----- Quotes of the Episode: "...If you work in anything other than in-house, then you're going to end up coming across some clients where you feel like you've won the lottery. They understand the impact of SEO, they are very forgiving of the time that it does take to action things or for things to start picking up." - Matt "...I really think that it's not a case of ah, everything's on fire. You know, the world is going to end for us SEOs. You know, it's going to be, hey, let's adapt. And how do we adapt? And it's only those people who are capable of adapting that are going to make it through." - Matt ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends) appeared first on Measurelab.
55:56 1/12/24
Sound Bite: Costs and considerations when migrating to server-side GTM
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with our very own Matt Hooson, the Data Engineering Lead here at Measurelab. In this clip taken from episode 74 we discuss the update framework he's developed, and the costs and considerations when migrating to server-side GTM. Full episode here: https://shorturl.at/wxBR7 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Costs and considerations when migrating to server-side GTM appeared first on Measurelab.
03:36 1/10/24
#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)
Full show notes, transcript and AI chatbot - https://shorturl.at/gkrMU You can now watch this episode as a vodcast over on YouTube - https://youtu.be/YdobyGA4DWg 00:00:00 - Introduction 00:06:00 - Unifying data with CDPs 00:07:35 - The Composable CDP concept 00:09:09 - GA4's position in the CDP ecosystem 00:11:35 - Google Optimize Sunset and GA4's future 00:20:08 - The future of GA4 and its integration capabilities 00:28:03 - The challenges of making CDPs actionable 00:35:22 - The importance of data activation 00:37:26 - The Reality of Implementing CDPs in organisations 00:40:15 - Major use cases for CDPs 00:44:11 - Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4. We specifically digged into the evolution of GA4, what it means for marketing, and the current trend around the composable CDP. ----- Quotes of the Episode: "...So I understand why did the new GA set up you know, from a building perspective, they've perfected it to handle more data in a more cost effective way" - Rick "...This is a marketing technology and for example, one of the more recent updates they've done is that you can now create audiences. You can create GA4 audiences from within the Google Ads interface." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value) appeared first on Measurelab.
48:08 1/5/24
Sound Bite: GA4 vs BigQuery data, what are the use cases?
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Johan van de Werken from GA4BigQuery.com. In this clip taken from episode 72 we discuss the use cases for using the GA4 interface over BigQuery data, and some thoughts around where that's going in the future. Full episode here: https://shorturl.at/fANO9 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: GA4 vs BigQuery data, what are the use cases? appeared first on Measurelab.
04:21 1/3/24
#92 Christmas Special: Year in review and predictions for 2024
Full show notes, transcript and AI chatbot - https://shorturl.at/qwRZ6 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/BaK-EnMe91g 00:00:00 - Introduction 00:00:15 - Festive greetings and episode overview 00:00:47 - Personal reflections on 2023 00:01:00 - Video games and platform updates 00:02:28 - Career changes and joining MeasurePod 00:03:33 - Launching new tools and projects 00:04:53 - Dan's focus on education and training 00:07:45 - Looking ahead to 2024 00:16:52 - The impact of ChatGPT and GA4 in 2023 00:25:06 - Predictions for tech and tools in 2024 00:36:22 - Industry changes and redundancies in 2023 ----- Episode Summary: In this week's episode of The Measure Pod, it's our Christmas special! Dan and Bhav discuss the highs and lows of the past year, they make predictions for 2024, and shared what they'll be up to over the Christmas period. ----- Quotes of the Episode: "ChatGPT has allowed them to speed up the way they work you know, if you've never written SQL before, or if you've written SQL to a, you know, intermediate or basic level, you can now get really advanced code coming straight out of ChatGPT" - Bhav "I've noticed how many hours of my life in the last five years have been talking about things like GDPR and cookies when I never thought of that, when I started this over 10 years ago" - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #92 Christmas Special: Year in review and predictions for 2024 appeared first on Measurelab.
53:57 12/22/23
Sound Bite: Neurodiversity in data, technology and IT
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Marc Crawley from Diversita, a recruitment company that specialises in advising and empowering neurodivergent data, technology and IT professionals. Full episode here: https://shorturl.at/fsyHQ ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Neurodiversity in data, technology and IT appeared first on Measurelab.
03:53 12/20/23
#91 Warehouse native analytics (with Adam Greco @ Amplitude)
Full show notes, transcript and AI chatbot - https://shorturl.at/bioqR. You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=5OrlSP8Tpk4. 00:00 Intro 03:52 Topic 53:21 Quick fire/outro ----- Episode Summary: In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future. We also go his thoughts around marketing and product analytics, as well as analytics vendor consolidation. ----- Quotes of the Episode: "I call it the last mile problem where you can have the best data quality, best implementation but then if you can't get people in the last mile to use the data then everything you did is for nothing." - Adam "I think the problem with you know, being a complete one vendor marketing specialist or analyst, whatever it's going to be, it means that you kind of alienate yourself from everything else that's out there and you never become fully adaptable." - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #91 Warehouse native analytics (with Adam Greco @ Amplitude) appeared first on Measurelab.
59:01 12/15/23
Sound Bite: What are the differences between ePrivacy and GDPR?
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rowenna Fielding, a data privacy expert. She discusses the difference between ePrivacy and GDPR, as well as debunking cookie consent. Full episode here: https://shorturl.at/mxTW5 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: What are the differences between ePrivacy and GDPR? appeared first on Measurelab.
04:45 12/13/23
Sound Bite: Building effective learning experiences in analytics
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Phil Gomm and Tony Reeves from Ding, a learning design consultancy. They discussed with us what learning design is, and how it can be applied to the analytics industry to create positive experiences. Full episode here: https://shorturl.at/fjmDG ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Building effective learning experiences in analytics appeared first on Measurelab.
04:53 12/6/23
Sound Bite: Unraveling the meaning of personalisation with David Mannheim
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with David Mannheim about personalisation, and the meaning behind it. Full episode here: https://shorturl.at/yAU37 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Unraveling the meaning of personalisation with David Mannheim appeared first on Measurelab.
06:27 11/29/23
Sound Bite: Rick Dronkers discusses data privacy and GDPR
Episode Summary: This is the first of our weekly sound bites (from the archive). In this clip from September 2022, Dan & Dara spoke with Rick Dronkers about GDPR and data privacy. Full episode here: https://shorturl.at/cIKSU ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Rick Dronkers discusses data privacy and GDPR appeared first on Measurelab.
05:47 11/22/23
Gathering insights at MeasureCamp London 2023 (BONUS)
Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3tEDQL8. 00:00 Start 00:15 Intro 00:40 Main topic 00:40 What’s the biggest challenge today which will be gone in five years time? 03:42 What will be the biggest challenge in the next five years? 07:53 Outro ----- Episode Summary: In this bonus episode of The Measure Pod, Dan asked attendees at MeasureCamp London two thought provoking questions. What is the biggest challenge today that will be gone in five years time? And what will be the biggest challenge in the next five years? ----- Quotes of the Episode: "...I think our industry is just shifting towards first party data and our industry is just thinking about consent as a matter of cookies and I think that's a mistake" - Celina Belotti "...The biggest challenge in the next five years will be finding people with the right skills, trained on the right platforms, with the right degrees, the right way of thinking, that are technical, that understand data and that understand business.." - Julian Erbsloeh "...I think the biggest challenge will be as we adopt AI and virtualise users, virtualise sessions, virtualise data connectivity, doing that in a privacy conscious way" - Matt Bentley ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Gathering insights at MeasureCamp London 2023 (BONUS) appeared first on Measurelab.
08:18 10/25/23
#90 Self-serve analytics: yay or nay
Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3FxOPch. 00:00 Intro. 00:28 Self-serve analytics failure. 03:20 Self-serve analytics debate. 07:16 Data democratisation and self-service. 09:41 People misusing self-serve analytics. 13:14 Self-serve data analysis. 16:49 Self-serve analytics challenges. 18:10 Data literacy. 21:11 Overcoming learning challenges. 24:01 Understanding what people want. 26:01 Centralised document for company questions. 29:23 Self-serve analytics solution. 32:00 Pursuit of self-serve culture. 36:00 AI in self-serve analytics. 38:33 How to ask better questions. 40:24 Predefined list of curated questions. 43:05 Retention and success metrics. 46:21 The pursuit of self-servant data democratisation. 49:13 Suggest a topic or guest. ----- Episode Summary: In this week's episode of The Measure Pod, Bhav reflects on his biggest career failure: self-serve analytics. They discuss the challenges and complexities of implementing self-serve analytics in organisations, highlighting the factors that contribute to its success or failure. Bhav emphasises the importance of trust, data literacy, and problem-solving skills in enabling individuals to effectively use self-serve analytics tools. They also share personal experiences and strategies for promoting data democratisation and creating a culture of self-serve analytics. ----- Quotes of the Episode: "...this topic and the whole concept of self serve has been one of the biggest failures of my entire career spanning like 10, 11, 12 years." - Bhav "...self service doesn't equal self sufficiency." - Dara "...when marketers are always talking about like impressions and clicks as KPIs, I'm like, it means absolutely nothing. And like, you know, downloads of a podcast means nothing." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #90 Self-serve analytics: yay or nay appeared first on Measurelab.
49:41 10/13/23
#89 Integrating analytics into product teams (with Barry Pace @ Penfold)
Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/46c7BBx. 00:00 Intro. 01:04 The product world from a marketing perspective. 04:26 Intellectual gap in project management. 06:31 Product management journey. 08:29 Analytics in game development. 12:10 When to have a dedicated analyst. 14:14 Introducing a marketing analyst. 19:35 Data engineering within software engineering. 21:56 Hiring junior analysts in startups. 23:02 Analytics team structure. 26:33 Different types of measures. 30:05 Communication in data analysis. 33:28 Product and analytics across industries. 36:07 External support in startups. 38:57 Clients seeking analytics catch-up. 40:39 Building a business case for bringing in an analyst. 43:31 Ensuring people ask good questions. 46:47 The future of AI in product management. 48:50 The power of compound interest. ----- Episode Summary: In this week's episode, Dara, Bhav, and Barry dive into the world of product management and analytics. They discuss the importance of integrating analytics into the product development process and how it can enhance decision-making. Barry shares his experiences working as a product manager and collaborating with analysts, emphasising the need for effective communication and a cross-functional approach. They also explore the challenges and opportunities of working in different industries, highlighting the core principles of good product thinking that can be applied across any context. Whether you're a product manager, analyst, or simply interested in the intersection of data and product development, this episode offers valuable insights and perspectives. Tune in to gain a deeper understanding of the role of analytics in the product space. ----- Quotes of the Episode: "I clumsily use the term of like of product managers are like grout sometimes, just like filling gaps between things when there's nothing better to fill it with." - Barry "Learning the business model, revenue model, underlying tech architecture and how people and data flow through the system gives you such a great foundation for any business you come into, it's the three number one onboarding things probably people should do when they join" - Barry "My preferred way of working is a hub and spoke model where you have a central team, but the analysts within that team are dedicated to the different products, squads or teams. And they can always come back together and sort of like share ideas and learn off one another and really grow and elevate the analytics function." - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #89 Integrating analytics into product teams (with Barry Pace @ Penfold) appeared first on Measurelab.
51:10 10/6/23
#88 Analytics as a data product (with Weiting Xu @ Cazoo)
Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/4669rE7. 00:00 Intro. 01:05 Data analysis as a product. 05:02 Analytics as a data product. 06:48 Advanced analytics and data science. 10:44 Organizing data products. 14:21 Managing people's expectations. 18:15 Data product maturity. 22:41 Operational model and analytics engineering. 24:36 Productizing analytics and adoption. 28:06 Admin stuff and backlog management. 30:23 Agile coaching and Jira best practices. 36:19 User experience for stakeholders. 37:20 Positive user experience and documentation. 41:42 Battle of the hearts. 43:29 Monetizing analytics as a product. 47:18 Hair grip revelation. ----- Episode Summary: In this week's episode, we dive into the fascinating world of analytics as a data product. Our guest, Weiting Xu, shares their insights and experiences as the head of data at Kazoo, a company that sells used cars online. We explore the challenges of treating analytics as a product, especially when it comes to managing internal users and their ever-changing needs. We discuss the importance of observability, the role of a product manager in the analytics space, and the need for agile ways of working. ----- Quotes of the Episode: "I think that there's been a bit of a mindset shift in the analytics space to start to think about analytics [as a data product]. So like, what are the analytics products within the space and who are the consumers of those products?" - Weiting "This is where product thinking does start to show its strengths because you then can do things like stand ups and retros to understand what worked, what didn't work, which typically you wouldn't do if you weren't operating in that sort of like product mindset." - Bhav "There is a genuine risk of any change. Specifically when we're coming to look at processes or frameworks, it's just perceived as additional admin or a blocker for me doing my job or me doing the thing I want to do or have been doing, whether it's efficient or not." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #88 Analytics as a data product (with Weiting Xu @ Cazoo) appeared first on Measurelab.
49:08 9/29/23
#87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku)
Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/461QORs. 00:00:00 Intro. 00:00:32 Data expert discusses A-B testing and generative AI. 00:05:03 Different perspectives on data science. 00:09:34 Be holistic in data analysis. 00:14:16 Experimentation is both science and art. 00:18:02 Value of experimentation in CRO. 00:25:55 Data democratization is essential. 00:29:53 AI has the potential to revolutionize data analytics. 00:33:39 Data people should focus on efficiency. 00:36:18 Promote better question asking. 00:40:39 Data analysts need to adapt or risk being left behind. 00:44:56 Data perfection is a myth. ----- Episode Summary: In this week's episode of The Measure Pod, we dive into a fascinating conversation with Shaun McGirr, a data expert at Dataiku and former Crap Talks presenter. We explore the world of A/B testing, experimentation, and the future of analysts' roles as generative AI becomes more prevalent. Shaun shares his thoughts on the controversy surrounding A/B testing and the importance of considering other methods of learning about the world. We discuss the challenges and potential of using generative AI in the data analytics space, and how it can revolutionize the way we work with data. Grab your headphones and stap in for an insightful and thought-provoking discussion on the evolving landscape of data science and experimentation! ----- Quotes of the Episode: "We very commonly hear, oh, I can't do anything interesting with data or AI or predicting anything until I've got all my data perfect. It's a myth subscribed to by people who have never actually worked with data. Because if you have, you know it's never perfect and you still have to make a decision happen." - Shaun "What if you provided an interface that helped people ask the right questions or at least better questions? And if they had no questions, they could be suggested questions and they could pick the questions that they liked the most, and then the job of data people to make LLMs useful is to do prompt engineering, right? To take the small human questions right? Put more context around them." - Shaun "It still requires human curiosity." - Shaun ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku) appeared first on Measurelab.
47:11 9/22/23
#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)
Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3sSuhrR. 00:00:00 Intro. 00:01:49 SEO and unexplored territories. 00:05:31 SEO changes over time. 00:07:58 Using generative AI for content. 00:09:24 Upskilling with data and analytics. 00:12:23 SEO ROI and prioritizing efforts. 00:17:02 Keywords and changing intent. 00:18:29 Multifaceted analytics process. 00:22:03 SEO and competitor analysis. 00:24:15 SEO testing and involvement. 00:29:50 Traffic forecasting and control. 00:31:35 Handling new product categories. 00:33:37 The region beta paradox. 00:37:37 Shifting retail experience within platforms. 00:40:52 Google's generative AI experience. 00:42:23 The Google halo effect. 00:44:42 Biases in AI-generated content. 00:49:10 Attribution measurements in the future. 00:50:35 Busting SEO myths. ----- Episode Summary: In this episode Dan, Dara and Bhav had the pleasure of chatting with Alex, Head of SEO & Marketing Technology at ASOS. They delved into the world of SEO, measurement and analytics and discussed some fascinating topics. One thing that stood out was the evolution of SEO over the past decade, from the 'wild west' days of link spamming to the more strategic and data-driven approach of today. They also explored the importance of data literacy in SEO, the role of keyword-level data, and the challenges of forecasting in the ever-changing landscape of search. ----- Quotes of the Episode: "In terms of the analytics piece, everyone is kind of forced, I think now to become a, like a lot more involved, a lot more aware, a lot more capable with data, which I think is, is really exciting, but also a little bit dangerous at times." - Alex "For a company like ASOS, you have to lean on the expertise that exists beyond just what the data that, that you have access to tells you, particularly for new and emerging trends like the retail teams and you know, the buyers and merchandisers that we work with, the insight that they have, the knowledge that they have of their, of their domain is really valuable and you can't, you can't dismiss it." - Alex "I like you Alex. Like, I love hearing people doing these type of things properly" - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS) appeared first on Measurelab.
53:04 9/15/23
#85 Who cares about data literacy?
Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/44IRpWL. [00:00:00] Intro. [00:00:19] Data literacy discussion. [00:04:42] Data literacy and translation. [00:07:29] Overcoming fear of data. [00:10:38] The next extension of language. [00:13:38] Interpreting data and domain expertise. [00:16:41] AI and data interpretation. [00:19:41] Internal problems of data literacy. [00:22:10] Creating something from nothing. [00:26:42] Being a good data communicator. [00:28:30] Data communication is key. [00:31:04] Data democratisation and communication. [00:33:23] Data communication in organizations. [00:37:08] Ensuring a data literate environment. [00:39:29] Breaking down data literacy. [00:42:32] Building a data-driven organization. [00:45:29] Assessing data literacy. [00:49:19] TV campaign analysis. [00:51:10] The myth of the non-technical marketer. ----- Episode Summary: Join Dan, Dara and Bhav dive into the topic of data literacy. They share their personal definitions and perspectives on the subject, discussing the importance of data curiosity, data storytelling, and effective data communication. Bhav also explores the idea of data literacy as a dragon to be slayed, delving into the philosophical aspects of the topic. They all hope to reassure anyone listening that data literacy is something that can be developed and built upon, emphasising that everyone has some degree of data literacy, whether they know it or not! ----- Quotes of the Episode: "Data literacy is being able to translate data into useful information and practical actions." - Dan "Data literacy is being able to use words and numbers to express thoughts and ideas, to make a point, to make an argument, to help somebody else understand what your point of view is or your experiences, and that person you're communicating with has a kind of similar understanding of those words that you're using." - Dara "Being data literate is one who walks the path of data without fear" - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #85 Who cares about data literacy? appeared first on Measurelab.
53:13 9/8/23
#84 The future of product analytics tools
Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3QXO2Ip. [00:00:00] Intro. [00:01:35] Future of product analytics tools. [00:03:33] Product analytics toolset changes. [00:07:40] Product-led growth. [00:10:35] The next evolution in analytics. [00:12:07] Google's dominance in analytics. [00:16:00] The cost models of event based tracking. [00:19:36] Pattern matching and data analysis. [00:22:24] Using one platform for efficiency. [00:24:24] Data collection and tool diversity. [00:27:14] Platforms should bring things together. [00:30:47] Escalating costs of these products. [00:32:09] Google's strategy with BigQuery. [00:35:30] Moving to first party data. [00:37:08] Difficulties with product managers. [00:41:05] Self-building or self-implementing analytics. [00:43:10] Funnel vs. Sankey diagrams. [00:45:59] The growth of event tracking. ----- Episode Summary: Join Dan, Dara and Bhav discuss the future of product analytics tools and the intersection between product analytics and marketing analytics. Gain insights into the changing landscape of analytics tools, the challenges and complexities of product analytics, and the potential impact of Google Analytics 4 (GA4) on the market. This episode they also discuss the importance of data collection, the benefits of using one platform for all needs, and the potential future of analytics tools with advancements in machine learning and cloud integrations. ----- Quotes of the Episode: "I think as an industry, we're getting smarter as a collective, you know, marketers and analysts are getting smarter, but maybe budgets haven't improved as much to have a data science team or a data engineer, for example, to manage all these pipelines." - Dan "But there's something deep down inside me that believes that they're probably going after the Amazon market share." - Bhav "I was always told that there's no such thing as a funnel, it's a pretzel, users don't act in straight lines. But the funnels are still really useful" - Dan "Sankey diagrams are horrible because they look horrible, they're not very actionable" - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #84 The future of product analytics tools appeared first on Measurelab.
48:57 9/1/23
#83 GA is dead, long live GA!
Full show notes and transcript - https://bit.ly/3YMHC0G. 00:15 - Intro 00:38 - Topic 36:58 - Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). They reflect on their personal experiences with UA and express their mixed feelings about its departure. They also discuss how GA4 is perceived as an upgrade, but in reality, it's a completely different product! The conversation touches on the fear of change and the initial challenges associated with learning GA4. As the sun sets on UA, hear our hosts discuss the implications, opportunities, and challenges presented by GA4, and shed light on its nuances and what it means for the analytics industry. ----- Quotes of the Episode: "One of the biggest revelations and kind of changes I went through in my career working with sort of web analytics and Google Analytics specifically, is the reality of how unimportant it all is, and just acceptance of that." - Dan "The people who are going to be most surprised with it are going to be the ones who sporadically see the data... They'll be like, hey, why have these numbers changed?" - Bhav "UA is dead. Long live GA4" - Dara ----- About The Measure Pod: If you loved this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform. Leave us a review and share with your peers. Let's make sense of the analytics industry together! The post #83 GA is dead, long live GA! appeared first on Measurelab.
39:22 8/25/23
#82 The person in personalisation (with David Mannheim @ Made With Intent)
Full show notes and transcript - https://bit.ly/44ixVIi. 00:15 - Intro 04:10 - Conversation 46:20 - Rapid fire ----- Episode Summary: Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation and his new book 'The Person in Personalisation'. They talk about Disney's failed personalisation app and lack of personability, how personalisation is not CRO and the flaws in thinking as such. They also discuss if brands can truly form personal bonds in an era dominated by AI and automation. ----- Key Takeaways: The Duality of AI: David contemplates the pros and cons of AI in facilitating genuine brand relationships. While technology has its merits, does it dilute the human touch? Understanding Brand Relationships: A thought-provoking discussion on whether humans genuinely form relationships with brands or if it's merely a simulation of connection. The Role of Authenticity: David's personal journey of self-awareness and its impact on brand communication. Rapid Fire Insights: From busting myths to envisioning the future challenges for brands, our rapid-fire segment offers quick yet deep insights into David's thoughts. ----- Quotes of the Episode: "Retention is almost like repeat purchase, which I do all the time from Amazon, but that doesn't mean I'm loyal to them." - David "Moving from quantity to quality is probably the main measure." - David "AI does make, what is intended to be a personal process, inherently more impersonal." - David ----- About The Measure Pod: Join Dan and Dara from Measurelab alongside Bhav from CRAP Talks every week as they decode the marketing and product analytics industry. The Measure Pod offers expert insights, discussions, and a fresh perspective on data analytics. Perfect for industry professionals and newcomers alike, delve deep, stay updated, and enhance your analytics know-how with each episode. Dive in and optimize your data analytics journey! The post #82 The person in personalisation (with David Mannheim @ Made With Intent) appeared first on Measurelab.
49:25 8/18/23
#81 Marketing vs. product analytics
Show notes and transcript - https://bit.ly/3s4haTU. 00:15 - Intro 02:41 - Topic 42:13 - Outro Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics. Dara tries to play Dan and Bhav off each other, Bhav promises to bring controversy, and Dan gains Bhav in team-User versus team-Session. The post #81 Marketing vs. product analytics appeared first on Measurelab.
50:01 8/11/23

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