Show cover of Designer Discussions : Design Remodeling Marketing

Designer Discussions : Design Remodeling Marketing

Welcome to Designer Discussions, the ultimate guide for interior design and kitchen and bath business owners seeking success in marketing, communication, and public relations! Join us as we dive into proven strategies and expert insights to help you elevate your business. Discover how to boost your online presence, attract new clients, and secure high-budget projects. Uncover the secrets of landing highly coveted magazine placements to simplify your life and improve your income. Tune in to gain insider tips on internet visibility, client acquisition, and time-saving technology. Get ready to transform your business and thrive in the competitive design remodeling, kitchen, and bath industries. Let's make your journey smoother and more profitable together.  The show is a mix of interviews, special co-hosts, and solo shows from Jason Lockhart, Maria  Design Appy, and Mirjam Lippuner. 

Tracks

How AI is Changing Google Search
Could the rise of Search Generative Experience (SGE) spell the end for traditional SEO? That's the burning question Jason and Maria tackle in today's engaging discussion. As AI reshapes the way Google Search operates, we peel back the layers of this intricate digital evolution. Prepare to have your mind expanded as we reveal the strategies that will not only preserve, but elevate, your website's content in the age of SGE. Dive into the nitty-gritty with us and grasp the continuing importance of comprehensive content—content that reigns as king and queen in this AI-dominated kingdom.Join us for a stimulating session where we shine a light on the future of online search and content creation. Discover the secret to differentiating your website through in-depth articles, videos, and their transcriptions, ensuring you stay ahead of your competition in SGE searches. With insights into tailoring your content to the ideal client, we confirm that SEO is far from obsolete—it's simply evolving. Embrace this shift with us and learn how to keep your content not just relevant, but indispensable.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-112-How-AI-is-Changing-Google-SearchHere is a link to Google's explanation of SGEhttps://static.googleusercontent.com/media/www.google.com/en//search/howsearchworks/google-about-SGE.pdfTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
14:25 4/11/24
How Marketing has Changed Over the Course of the last 5 Years
Discover the seismic shifts that have rocked the digital marketing world as our hosts Jason, Maria, and Miriam, guide you through the transformative events of the past five years. We're unmasking the effects of the pandemic that shoved businesses into the online arena, escalating competition, and driving up ad costs. And that's just the tip of the iceberg. We're talking about the social media juggernaut's leap with the rise of TikTok, forcing platforms to adapt with a newfound emphasis on video content. It's a battleground out there, and we're arming you with the insights to navigate it.As the chatter online grows louder, we dissect the role of AI in content generation and its double-edged sword for small businesses vying to be heard. Jason stresses the art of tailoring content to captivate your ideal client amidst a noisy digital landscape. With ad prices soaring and lead quality waning, we confront the real struggle businesses face on social media. It's not just about brand awareness but fostering authentic connections and sparking genuine engagement. Join us for this captivating conversation, and gear up to elevate your digital marketing game to new heights.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-111-How-Marketing-has-changed-over-the-course-of-the-last-5-yearsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
09:40 3/28/24
KBIS 2024: Trends from the Show Floor
Prepare to illuminate your world with insights from Jan Rutgers, an industry savant fresh from KBS 2024, as she casts a light on revolutionary interior design trends. This episode is a treasure trove that promises to enrich your understanding of how cutting-edge cabinet lighting is transforming the way we dwell, with innovations like adjustable shelf lighting and temperature control setting the stage for a new era of functionality and style. Water-resistant lighting for showers and the serene beauty of floating design elements are also on the agenda, revealing how these trends are not just enhancing kitchen and bath spaces, but redefining them.As we navigate the evolving landscape of kitchen design, you'll be captivated by the concept of 'soft geometry'—an artistic movement breathing life into the corners of our homes through ergonomic and soothing lines. We don't just stop at shapes; the episode also colors your imagination with the latest trend of personalizing appliances beyond the classic stainless steel. Jan Rutgers expertly breaks down the shift from open shelving to innovative storage that frames both purpose and panache, concluding with a look at how sinks have transcended their humble status to become multifunctional 'water appliances.' Tune in for a masterclass in tailoring your living space to match the beat of modern design.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-110-kbis-2024-trends-from-the-show-floorWebsite referenced in this episode:https://vestabul.com/2024/03/12/design-trends-from-kbis-2024-part-1/Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
23:28 3/14/24
Elevating Your Design Portfolio Through Professional Photography with Tori Sikkema
Unlock the secret to transforming a designer's portfolio with the help of Tori Sikkema, a virtuoso in interior, architectural, and lifestyle photography. Through an engaging dialogue, Tori demystifies the indispensable role professional photography plays in propelling designers into the spotlight of press and publications. She offers her seasoned perspective on the nuances of choosing a photographer whose aesthetic complements a designer’s vision and shares how to harness the power of social media to make that perfect match. If you're a designer eager to cast your work in its finest light or a photography enthusiast fascinated by the blend of artistry and design, this episode holds the keys to elevating your visual storytelling.Step behind the lens with us as we navigate the less often discussed, yet critical aspects of professional shoots, such as image rights, cost-sharing, and crafting a harmonious relationship with photographers. Tori recounts personal experiences that underscore the vitality of clear communication and record-keeping to avoid legal entanglements and maintain fruitful, long-term collaborations. Moreover, we venture into the dynamics of preparing for and savoring the photoshoot process and discuss strategies that ensure your designs continue to captivate audiences across platforms such as Pinterest and Instagram.Link mentioned in this episode:The Six S's of Success to get published: https://torisikkemaphotos.com/sixssofsuccessIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-109-Elevating-Your-Design-Portfolio-Through-Professional-Photography-with-Tori-SikkemaTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
37:39 2/29/24
How to Start Conversations with Brands at KBIS
Ever found yourself at a trade show, admiring brands and wondering how to spark a collaboration that goes beyond a quick exchange of business cards? That’s precisely what we tackle in our latest Designer Discussions podcast. Join Miriam, Maria, and myself along with our guest experts, as we peel back the curtain on the art of conversation at events like KBS. We're not just talking any chat, but the kind that forges partnerships with impact. From navigating the nuances of licensing deals to crafting brand partnerships, we're here to share our personal stories, mishaps, and those golden moments when the stars align, all to help you make authentic connections that last.We understand that standing out in a sea of designers can be daunting, but with our actionable tips on leveraging past projects and showcasing genuine enthusiasm for a brand's offerings, you'll have a blueprint for success. Our discussion doesn't stop at the how-to; we also cover the who-to. With strategic insights on the difference between engaging with sales reps and connecting with those in charge of collaborations, we'll point you towards the right people to make your partnership dreams a reality. And if you're eager for more, I extend a personal invitation to my talk at K-Biz, where I'll be unveiling secrets to a dazzling marketing plan. So tune in, take notes, and ready yourself to navigate the world of brand partnerships with newfound confidence.If you will be at KBIS 2024:Visit the Designer Discussions Crew in the West Hall at Booth W1168Listen to Jason Lockhart's Voices for the Industry Presentation on Tuesday, February 27 from 2:45 - 4:45 in room N260. The title of the presentation, "Master Your Marketing Workshop".If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-108-How-to-Start-Conversations-with-Brands-at-KBISTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
18:41 2/15/24
Discovering Your Brand Voice with AI Assistance
Ever wonder how your favorite brands capture their essence in every tweet, ad, and email? That's the power of a consistent brand voice, and this podcast is your ticket to unlocking it for your own business. Join us—Jason, Maria, and Miriam—as we dive into the world of branding with the aid of emerging AI technologies like ChatGPT. We'll expose the heart and soul of what makes a brand's communication tick, and show you how to emulate it across every channel, ensuring your message is not just heard, but felt.Maria leads the charge, illuminating the path to crafting a brand voice that's not only unique but rings true with every word. It's not just about sounding good; it's about resonating with your target audience and standing out from the crowd. We'll also explore how AI tools can act as your personal branding assistant, keeping your business on the cutting edge. So gear up for a session that promises to revolutionize your approach to branding, and strap in for an insightful journey into the world of consistent, compelling communication.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-107-Discovering-Your-Brand-Voice-with-AI-AssistanceTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
09:42 2/1/24
Revolutionizing Your Interior Design Business: Digital Marketing Trends for 2024
Step into the future of design with our eye-opening discussion on the top digital marketing trends for 2024, tailored to transform your interior design or renovation business. As you sip your morning coffee, join Miriam, Jason, and our AI virtuoso, Maria, in uncovering the landscape of upcoming innovations that promise to keep your brand at the forefront. We don't just talk theory; we equip you with the practical know-how to harness these trends, from SEO to the dynamic world of social media.Imagine your workflow supercharged by AI, where crafting social media posts and blog content becomes a breeze, leaving you more time to ignite your creative spark. We explore the role of chatbots in customer interactions, ensuring your website is responsive round the clock, even when you're catching those essential Z's. For a deeper dive and hands-on exercises, don't miss our full conversation during the upcoming NKBA presentation – it's the blueprint for marketing success that you've been waiting for.Webinar/Episode referenced in this episode:https://nkba.org/learning/webinars/digital-marketing-trends-in-2024-staying-ahead-of-the-curve/https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designersIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-106-Digital-Marketing-Trends-for-2024Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
15:04 1/18/24
Planning Tips for 2024
How will 2024 unfold for you as an interior designer or webop? Give your journey a formidable head start with our dynamic discussion on planning, marketing, PR, and business development, specifically tailored to your industry. You'll find invaluable tips from us - your hosts, Jason, Maria, and Miriam - on reverse-engineering your goals and optimizing your website for voice-activated search. Maria, our resident AI expert, will reveal why personalized content could be your competitive edge in this thriving design landscape.We're also unveiling the truth behind password security - the understated hero in safeguarding your online presence. You'll be enlightened on the necessity of password management systems and two-factor authentication as we shine a spotlight on their pivotal role in your online safety. Our conversation further explores the power of PR in establishing credibility and fostering client acquisition, and we'll be suggesting means for cost-effective training, including the possibility of joining our Academy program. We're eager to hear your topic suggestions and invite you to join us at the Designer Discussions Academy for a monthly focus on all things marketing, PR, and business development. So, let's kickstart this new year with a transformative journey for your interior design business!Episode referenced in this episode:https://www.designerdiscussions.com/episodes/episode-98-become-a-marketing-expert-for-your-businesshttps://www.designerdiscussions.com/episodes/episode-76-developing-a-winning-marketing-and-pr-strategy-for-2023https://www.designerdiscussions.com/episodes/episode-24-developing-a-winning-marketing-and-pr-strategy-for-2022If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-105-Planning-Tips-for-2024Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
14:50 1/4/24
The Best of 2023 and Our Predictions for 2024
Join us, Jason, Miriam, and Maria, as we take a trip down memory lane, reflecting on the gems 2023 has bequeathed us. Let's reminisce about the intriguing insights, our favorite guests, and above all, the episodes on AI that sparked our curiosity and left us in awe. Our very own Maria, our guide in the realm of AI, has done a superb job of demystifying this often-daunting subject, making those episodes an absolute must-listen. As we wave goodbye to 2023, we can't resist but wonder what 2024 holds for us. The potential leaps in marketing, PR, and business development, and their impact on design businesses promise an exciting year ahead. A point of notable interest from our discussions is the pivotal role AI is expected to play in the upcoming year. Do ensure that you catch our 100th episode where guest host Charmaine pulls back the curtains, offering you a glimpse into our personal lives. Tune in and discover more about our interests, passions, and the driving forces behind what we do. Don't miss out on this chance to know us better!Episode referenced in this episode:https://www.designerdiscussions.com/episodes/episode-100-up-close-and-personal-chatting-with-charmaine-takeoverhttps://www.kitchenbathdesign.com/a-year-end-review-of-current-trends/If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-104-The-Best-of-2023-and-Our-Predictions-for-2024Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
14:41 12/21/23
Unlocking the Power of Word of Mouth in Your Design Business
Unlock the transformative power of Word of Mouth (WAM) in your design business, as we reveal how press, referrals, and AI can construct trust with your customers, amplify visibility, and catapult your interior design or remodeling business to new heights. The digital landscape can be a minefield, so let us guide you through the intricacies of SEO, demonstrating how reviews can propel your rankings and steer the decisions of potential customers.Stepping into the spotlight, we shine a light on how reviews can not only build trust in your business but also widen your visibility. Harness the might of social proof, use negative reviews to your advantage, and monitor your online reputation with tools like Google Alerts. The podcast doesn't stop at reviews! We venture into unexplored territories of marketing strategies for interior designers, delving into how SEO, press, social media, and AI can upgrade your marketing game. With us at the Designer Discussions Academy, we bring you monthly nuggets of wisdom on leveraging these strategies to make your business flourish.Episode referenced in this episode: Episode 7: How To Handle Negative Reviews - Designer DiscussionsIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-103-Unlocking-the-Power-of-Word-of-Mouth-in-Your-Design-BusinessTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
21:48 12/7/23
Boosting Client Services and Sales in Interior Design
Dive into the world of sales and discover the unexpected value it holds for interior designers, with insights from our guest Duane Becker. We're unpacking the entire sales process, from the initial client contact to the final farewell, and revealing the pivotal role of a well-versed salesperson. They are not just selling a product or service, they are problem solvers, solution providers and concept introducers. We'll illuminate how to enhance your client's experience and streamline your process with scheduled appointments and structured interaction. But wait, there's more! We're also putting under the spotlight the importance of effective follow-up strategies and stellar customer service. We'll discuss how to master the art of discussing budget constraints, the essence of providing reasons for follow-ups and how to effortlessly talk money. We'll empower you with knowledge on how to intertwine customer service and sales, and offer unexpected value to your clients. Becker also recommends some enlightening books that can help you imbibe and implement these ideas. So tune in now, this episode is sure to equip you with essential skills to boost your sales process and client service.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-102-Boosting-Client-Services-and-Sales-in-Interior-DesignEpisodes referenced in this episode:https://www.designerdiscussions.com/episodes/episode-13-How-to-Wow-Your-Clients-ExperienceTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
33:16 11/23/23
Scaling Your Interior Design Business: Effective Sales and Marketing Strategies with Duane Becker
Uncover the secrets to scaling your interior design business with our engaging discourse featuring sales wizard, Duane Becker. We promise to equip you with effective tactics of where marketing ends, and the sales game begins. Dive deeper into the art of designing compelling content and ads to engage your ideal clientele. With our discussion on the transformation of prospects into clients, we guarantee a paradigm shift in your approach to business.Intrigued by the crucial role of sales in the design process? Brace yourselves as Duane Becker unravels the mystery of when and where sales come into play. We tackle the struggles of interior designers when selling their work and share invaluable tips on making the client's choices simpler for enhanced sales. Discover how decision fatigue can throw a spanner in your project works and strategies to tackle it. Hop on this enlightening journey to transform your interior design business with us.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-101-A-Winning-Marketing-and-Sales-Process-for-Your-BusinessTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
28:46 11/9/23
Up Close and Personal Chatting with Charmaine Takeover
As we celebrate our 100th episode we turn over the hosting duties to Charmaine Wynter of Chatting with Charmaine and charmainewynter.com. In this episode Charmaine gets up close and personal with the three host (Jason, Maria and Mirjam), along with discussing what's next for the Designer Discussions Podcast. If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-100-Up-Close-and-Personal-Chatting-with-Charmaine-TakeoverTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
51:01 10/26/23
Top 5 Listener Questions
The Designer Discussions Crew is answering the top 5 listener questions. How relevant is TikTok to the remodeling industry?How can I use AI to enhance my marketing?What are some marketing trends for 2024?How can I use Google products to market my business?How can PR help remodeling companies grow?Episodes Referenced in the Podcast:Question 1 - https://www.designerdiscussions.com/episodes/episode-29-Reels-and-TikTok-Short-Format-Video-Tips-for-Interior-Designers Question 2 - https://www.designerdiscussions.com/episodes/episode-82-Using-Chat-GPT-for-Small-BusinessesQuestion 3 - https://www.designerdiscussions.com/episodes/episode-96-Why-is-AI-Controversial-in-Interior-Design Question 4 - https://www.designerdiscussions.com/episodes/episode-40-Driving-more-traffic-to-your-website-through-SEO https://www.designerdiscussions.com/episodes/episode-77-Website-Updates-in-2023 https://www.designerdiscussions.com/episodes/episode-89-Number-1-Way-for-Your-Website-to-be-FoundQuestion 5 - https://www.designerdiscussions.com/episodes/episode-51-how-to-use-marketing-and-pr-to-drive-your-business-with-kerrie-kelly​ If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-99-Top-5-Listener-QuestionsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
21:15 10/12/23
Become a Marketing Expert for Your Business
In this episode we will show you how to become an expert at marketing your business, save yourself time, and get the clients you want. To learn more about the Designer Discussions Academy click this link below:https://www.designerdiscussionsmarketing.studio/pages/academy If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-98-Become-a-Marketing-Expert-for-Your-BusinessTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
13:54 9/28/23
Prequalifying clients through investment range
Without an investment range determined the client and the designer can go around in circles for months developing plans and pricing the project to get it right. Jan has been working with a team of developers and kitchen and bath pros on an app to help designprofessionals guide consumers through the budgeting process. You can check it out at www.designalign.comThere is a place to sign up for a free 10-day trial but you can extend that to 30 days by using the coupon code VESTA.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-97-Prequalifying-clients-through-investment-rangeTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
31:07 9/14/23
Why is AI Controversial in Interior Design
Don't be left behind! Get started using AI images for your design business and learn how in this episode. Past Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-82-using-chat-gpt-for-small-businesseshttps://www.designerdiscussions.com/episodes/episode-86-how-ai-will-impact-the-interior-design-industryTake advantage of these resources to uplevel your business.Chat GPT traininghttps://youtu.be/2zCuMl4j5nUChat GPT Webinar -https://youtu.be/ILbCd-tsVPcAI How to videohttps://youtu.be/i4yxyY8haIQIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-96-Why-is-AI-Controversial-in-Interior-DesignTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
19:59 8/31/23
Top 10 Marketing Questions
Do you want more incoming calls for new clients? Or do you want better clients? We cover the top 10 Questions about marketing designers and remodelers are asking.Who is my target market? (01:03)How can I reach my target market? (02:10)How can I convince customers to buy my product or service? (03:12)Who are my competitors? (04:47)How do customers perceive my brand? (06:00)How can I make my business more visible online? (07:18)How are customers finding my business? (08:17)Why are customers visiting my website but not purchasing my products? (09:12)How do I create an effective marketing plan? (10:29)What should I do next? (11:04)Episodes referenced:Episode 24: Developing a Winning Marketing & PR Plan Strategy for 2022https://www.designerdiscussions.com/episodes/episode-24-developing-a-winning-marketing-and-pr-strategy-for-2022Episode 73: The Power of Analyticshttps://www.designerdiscussions.com/episodes/episode-73-the-power-of-analyticsEpisode 76: Developing a Winning Marketing & PR Plan Strategy for 2023https://www.designerdiscussions.com/episodes/episode-76-developing-a-winning-marketing-and-pr-strategy-for-2023Outline Workbook for Client Avatar:https://www.designerdiscussionsmarketing.studio/storeIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-95-Top-10-Marketing-QuestionsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
13:56 8/17/23
Top 10 PR Questions
We cover the top 10 PR Questions . . .Do I need an agency or publicist? (1:02)What types of media placements should I focus on to maximize the impact on my brand's visibility? (3:01)What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (5:09)What are the essential elements of a compelling pitch that can capture the interest of editors and journalists? (7:20)How do I get brand partnerships? (9:05)How do I stay up-to-date with the current trends and topics that the media is interested in covering within the interior design industry? (11:50)How do I get a print placement in a national magazine? (13:19)How can I ensure that my design projects are portrayed accurately and positively in media coverage? (16:26)How do I measure the success of my PR efforts in terms of media coverage and its overall impact on my business? (19:22)How can I best support my own PR efforts to increase the likelihood of getting featured in media outlets?  (24:08)Past Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-15-do-you-need-a-publicisthttps://www.designerdiscussions.com/episodes/episode-42-how-designers-can-make-brand-partnerships-work-for-themhttps://www.designerdiscussions.com/episodes/episode-69-how-to-get-found-by-the-mediahttps://www.designerdiscussions.com/episodes/episode-85-brand-partnerships-through-the-one-room-challengeIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-94-top-10-pr-questionsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
28:20 8/3/23
10 Common Video Marketing Mistakes
Video is King, and there is no better way to elevate your design business.  We cover the top 10 mistakes and tips on improving your videos.Choosing a Poor-Quality Video Production (01:12)Not Having A Defined Story (02:14) Targeting the Wrong Audience (03:19) – Marketing Studio Link (03:32)Creating Extra Long and Boring Videos (04:06)Not Having a Call-to-Action (CTA) (06:12)Neglecting SEO (06:50) Forgetting the Captions and Sub-titles (07:27)Overdoing Your Sales Pitch (08:52)Not Using Metrics to Track Progress (09:48)Adding Too Many Messages in a Single Video (11:24)Past Episodes Referenced:Episode 29: Reels & TikTok Short Format Video Tips https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designersEpisode 33: Elevate your business through video https://www.designerdiscussions.com/episodes/episode-33-video-marketing-tips-for-interior-designersEpisode 62: Video SEOhttps://www.designerdiscussions.com/episodes/episode-62-video-seo-tips-for-designersEpisode 73: The Power of Analyticshttps://www.designerdiscussions.com/episodes/episode-73-the-power-of-analyticsIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-93-10-Common-Video-Marketing-MistakesTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
13:38 7/20/23
Quick and Easy Ways to get Press
Open your life to the frequent favorable attention in the news media in quick and easy ways. Publications want to hear from you! Be on top of press trends before it's too late.Past Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-10-how-to-get-press-as-an-interior-design-experthttps://www.designerdiscussions.com/episodes/episode-87-marketing-studioIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-92-The-quickest-and-easiest-way-to-get-pressTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
31:46 7/6/23
Pricing Problems and Solutions
Back with our most requested topic:  pricing for interior designers.  Yes, it's time for a change and we have the most up-to-date profitability techniques for your business.To contact Keri and learn about her pricing program click link below:https://www.designandthrivecourse.com/perfectpricingmodelprogramPast Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-22-how-life-experience-and-mindset-impact-your-design-business Visit our Marketing Studio for more information:https://designerdiscussionsmarketing.studio/If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-91-Pricing-Problems-and-SolutionsTo contact Keri and learn about her pricing program click link below:https://www.designandthrivecourse.com/perfectpricingmodelprogramPast Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-22-how-life-experience-and-mindset-impact-your-design-business Visit our Marketing Studio for more information:https://designerdiscussionsmarketing.studio/Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
35:41 6/22/23
The SEO Formula for Blogs
The way to brand deals is through great SEO!  Your blog needs a boost in the right direction. Learn the right way to write blogs and get the traction you deserve. We made it easy for you. Grab this SEO guide!Free Blog SEO download from the Marketing Studiohttps://designerdiscussionsmarketing.studio/store/products/29Episodes Referenced in the Podcast:https://www.designerdiscussions.com/episodes/seo-101-understanding-seo-for-interior-designershttps://www.designerdiscussions.com/episodes/episode-40-how-to-drive-traffic-with-seoIf you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-90-The-SEO-Formula-for-BlogsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
14:04 6/8/23
#1 Way for Your Website to be Found
Are you struggling to get people to your website?   If you want the credibility, your business deserves on the Internet streets. Get the links your business deserves.  We have the episode for you.  If you want more:The Complete Guide to Internet Marketing for the Kitchen & Bath Remodel Industryhttps://www.kitchenandbathmarketingsolutions.com/book-offerEpisodes Referenced in the Podcast:https://www.designerdiscussions.com/episodes/episode-10-how-to-get-press-as-an-interior-design-experthttps://www.designerdiscussions.com/episodes/episode-69-how-to-get-found-by-the-mediaIf you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-89-Number-1-Way-for-Your-Website-to-be-FoundTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
11:56 5/25/23
Messaging for Your Ideal Client
Are you getting the clients of your dreams? Do you have the right words for the right people in your marketing?  Your messaging is key to bringing in those better clients.  Don't worry. We have you covered.  Like any pro marketer you can find the right way into their hearts. Our Avatar guide is the marketing start to messaging and branding your business.Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.  If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-88-Messaging-for-Your-Ideal-ClientTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
15:14 5/11/23
Introducing the Marketing Studio with time-saving tools for Design and Remodeling Professionals
A place for you to grab resources and make life easier as a small business.  The marketing studio is made for you to support your business journey.  https://www.designerdiscussionsmarketing.studio/store Check out the video tour here:https://youtu.be/2zCuMl4j5nU If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-87-Marketing-StudioTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
09:55 4/27/23
How AI will impact the ID Industry
Can technology take over the distressed phone calls, tapping into our client's desires and making their dreams come true?!!  It's a good thing we are tech-savvy and can use these tools to improve our business branding and client experience.  We have you covered in Episode 86.  AI How to videohttps://youtu.be/i4yxyY8haIQChat GPT traininghttps://youtu.be/2zCuMl4j5nUChat GPT Webinar - https://youtu.be/ILbCd-tsVPcCHAT podcasthttps://www.designerdiscussions.com/episodes/episode-82-Using-Chat-GPT-for-Small-BusinessesIf you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-86-How-AI-will-impact-the-Interior-Design-IndustryLinks mentioned in this episode for AI images:https://www.midjourney.com/home/https://openai.com/product/dall-e-2Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
32:57 4/13/23
Brand Partnerships through the One Room Challenge
Yes, you can get a brand partnership! We have the first step you need to begin your journey.  If you take this first step, you will have the tools to start your brand partnerships.If you like this episode, we have more for you on the One Room Challenge: https://www.designerdiscussions.com/episodes/episode-57-benefits-of-the-one-room-challengeThe brands perspective on how they want to work with you:https://www.designerdiscussions.com/episodes/episode-85-band-partnerships-through-the-one-room-challengeAn Influencer Agency for Interior Designers:Episode 85 - Band Partnerships through the One Room Challenge - Designer DiscussionsIf you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-85-Brand-Partnerships-Through-The-One-Room-ChallengeTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
27:55 3/30/23
Easy ways to talk about Money
One number can make your client say yes or no.  If you look into pricing for your client, there is a right and a wrong way to deliver numbers.  Get the best outcome every time. We show you how.If you want more:Partitioning: Why it's important to end on a high note - https://www.designerdiscussions.com/episodes/episode-47-Partitioning-Why-its-important-to-end-on-a-high-noteLoss Aversion: Why Do Renderings Work - https://www.designerdiscussions.com/episodes/episode-44-Loss-Aversion-Why-Do-Renderings-WorkHow a proposal impacts profitability - https://www.designerdiscussions.com/episodes/episode-71-How-a-proposal-impacts-profitabilityIf you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-84-Easy-ways-to-talk-about-MoneyTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
16:00 3/16/23
How to pitch a podcast
You can be a guest on a podcast to reach a larger audience.  It is easier than you think.  Listen here to find out how.If you want more, we'll give you more! Check out this episode:Podcasting for Designers - https://www.designerdiscussions.com/episodes/episode-56-Podcasting-for-DesignersBuzzSprout Affiliate Link: https://www.buzzsprout.com/?referrer_id=1822062Podcasting 101 Webinar: https://youtu.be/D0mh8qy0Pe8Podcast Cheat Sheet: https://www.designerdiscussions.com/podcastcheatsheet.htmlIf you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-83-How-to-pitch-a-podcastTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
12:16 3/2/23