Show cover of Strategy for Creatives: Business Minus the Bullshit

Strategy for Creatives: Business Minus the Bullshit

Welcome to Strategy for Creatives: Business minus the bullshit. Whether you're new in business or finding yourself in a season of change, get ready to build a strategy, create an action plan, and crush those goals. I’m Sasha, host of strategy for creatives, and I help female-led businesses grow their brands in authentic, measurable, and meaningful ways without the stress! There’s no sugar-coating over here. I’m serving up real tips and actionable steps you can take to help uplevel your business. Join me every other Tuesday as I share business strategy lessons that will help you get organized, get off the path to burnout, and grow your brand like a boss.


5 Marketing Mistakes to Avoid
Trying to figure out the right marketing strategy can be a challenge for even the most seasoned business owner. How do you know what platforms you need to be on? Is it worth it to invest in a website? Are you even speaking to your target audience? I've worked with many clients who struggle with how to market their businesses effectively. In this episode, I'm discussing five marketing mistakes you're probably making, and what you should be doing instead. Episode TranscriptPart of the Boundless Audio Podcast Network      Go to for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    BetterHelp Get 10% off your first month at Support the show
21:12 09/20/2022
Is it Time for a Social Media Manager
Social media is one of the biggest ways to market your business. But it's an ever-changing thing that can be hard to keep up with and even hard to figure out if it's working for you. One of the best investments you can make for your business is hiring a social media manager. Social media managers are specialists in getting your social media to work for your business and turning followers into paid clients and customers. In this episode, I'm talking about how to know whether it's time to hire out this crucial business role. Episode TranscriptPart of the Boundless Audio Podcast Network      Go to for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at Support the show
17:43 09/06/2022
Four Roles You Need to Make Time For
When it comes to running a business, most of us think that we need to put most of our time into client work. But that's simply not true. You actually need to balance your time between client work and all those other things that make running a business happen. In this episode, I'm sharing four roles you need to make time for in your business and how as you grow, client time becomes less than you think.  Episode TranscriptPart of the Boundless Audio Podcast Network      Go to for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Support the show
17:42 08/23/2022
Protecting Your Business Boundaries
Y'all know I'm a big believer in practicing self-care even in our businesses. Protecting our boundaries is just as important in our business life as it is in our home life. If we aren't practicing good self-care, we're more likely to be stressed, overwhelmed, and burnt out in our business. In this episode, I'm giving tips on 3 systems you can set up in your business that help protect your time and energy! Episode TranscriptPart of the Boundless Audio Podcast Network      Go to for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.Support the show
22:54 08/09/2022
Are You Making These Pricing Mistakes?
Pricing is often an uncomfortable subject for women in business, especially women who create businesses they are passionate about. When you pour your heart, soul, and time into building a business, attaching a price feels like an emotional decision. It's not. Pricing has nothing to do with emotion and everything to do with business strategy. If you want to make an income from your business pricing is paramount. We need to separate your heart and your self-worth from the business you create. In this episode, I'm diving into pricing mistakes you may be making and what to do instead. Episode Transcript Part of the Boundless Audio Podcast Network     Support the show
17:21 07/26/2022
How to Develop a Content Strategy
Creating content is more than just pretty images, call-to-actions, and SEO words for Google rankings. A cohesive content strategy means you're utilizing content pillars and creating content that is building brand awareness, positioning you as an expert, and celebrating business wins, all while selling your product or service.  In this episode, I'm discussing the four content categories you need for a cohesive content strategy and how to get started building a content strategy that converts.  Episode TranscriptPart of the Boundless Audio Podcast Network    Support the show
13:44 07/12/2022
Branding as a Business Strategy
I don't talk too often about the visual aspects of our businesses but branding can play a HUGE role in how our business is perceived. It's so important to make sure that your branding is connected to your overall business strategy so that it isn't working against the goals you're trying to achieve. In this episode, I'm discussing how good branding aligns with your business strategy and how to make sure your visuals are saying what you need them to. Episode Resourceswww.snipesdesignagency.comwww.carrylovedesigns.comEpisode TranscriptPart of the Boundless Audio Podcast Network  Support the show
17:12 06/28/2022
Overcoming Imposter Syndrome
I know so many entrepreneurs that are affected by imposter syndrome. And I'm not immune to it myself! Social media will have you playing the comparison game real quick and leave you feeling like you aren't where everyone else is in business. It's time to let those feelings go! Overcoming imposter syndrome is about celebrating where you are in your business and the things you've accomplished to get there. In this episode, I'm sharing four tips to help overcome that imposter syndrome and help you realize how truly badass you are!Episode ResourceEpisode Transcript Part of the Boundless Audio Podcast Network Support the show
16:52 06/14/2022
How to Do Business Activism the Right Way
For every month that there’s a special designation (Pride month, Black History month, etc), you’ll see businesses try and target that audience with specific marketing. And it has become increasingly obvious that these brands are mostly pandering to get those extra 💵 💵. But there is a way to incorporate true activism into your brand without it feeling salesy or fake. Using your business as a voice for those in marginalized communities needs to start from a place of genuine ally-ship and align with your own personal beliefs.In this episode, I'm giving 5 tips to help your practice genuine ally-ship and how to use your business for activism without alienating your audience.   Episode Resources:Episode TranscriptPart of the Boundless Audio Podcast Network Support the show
16:14 06/07/2022
Creating an Authentic Brand on Social Media
When it comes to showing up on social media there is so much pressure to show up as perfect. But we all know that 99.9% of what is shown on social media does not equal real life. The key to building the like, know, and trust factor with potential clients and followers on social media is by showing up unapologetically as yourself. While it can be challenging to show up authentically on social media, it's key to building a better brand. In this episode, I'm dropping five gems to help you on your authentic social media journey. Episode Resources:Episode TranscriptPart of the Boundless Audio Podcast Network Support the show
15:36 05/31/2022
3 Tips for an Organized Business
Of course, we all want our businesses to be successful but one of the key ways to achieve success and growth in our business is with organization. Having an organized business is just as important as having a growing business because making more money is not worth it if you are dropping the ball with your clients and you are all over the place 95% of the time. Take a listen to three (mostly) easy ways you can get organized in your business so you're ready when your business starts to grow. Episode Resources:Episode Transcript Part of the Boundless Audio Podcast Network Support the show
13:31 05/24/2022
Don't Ignore These Client Red Flags
Get ready for a fun topic because today I'm talking about all the reasons you don't need that client! If you're in the service industry you have probably had your fair share of problem clients. We've all been there. But here's the thing. Many of these problem clients let us know before they ever paid an invoice that they were going to be trouble. Are you paying attention to those red flags or is the prospect of money clouding your judgment. In this week's episode, I'm diving into those red flags you might be ignoring. Episode Resources:Client Red Flags You Shouldn’t IgnoreEpisode Transcript A Boundless Audio Podcast Network Show Support the show
16:59 05/17/2022
4 Business Strategies You Need
This month we're taking it back to the basics which means we're focusing on those things you need to help your business run smoothly. Many people overlook the strategy needed in their business. Running a scalable, and profitable business, is more than just having a good idea. You need to make sure your business has the right strategies in place in order to grow it without the stress. In this episode, I'm detailing the four types of business strategies you should have in your business. Episode Resources: 4 Business Strategies You Need for Your BusinessEpisode Transcript  A Boundless Audio Podcast Network Show Support the show
18:26 05/10/2022
Bookkeping Basics
There are so many entrepreneurs that struggle with keeping their business finances in order. But you can't run your business effectively if you don't know where your money stands. Let's get those books in order. Bookkeeping is the process of recording your business's financial transactions so that you know exactly how much you're making and where your money is going. In this episode, we're talking about the fundamentals of bookkeeping and how to get your business set on the right track.  Episode Resources:The Basics of BookkeepingWave AppsEpisode TranscriptA Boundless Audio Podcast Network ShowSupport the show
18:14 05/03/2022
Prep Your Business for the Summer
If you're like me, you're ready and waiting for summer! I love spending time out in the sun, traveling, and taking a much-needed break. But it's important that we're getting our business ready for summer. Summer typically means a slowdown in our business so we want to use this time to set up for success.  In this episode, I'm talking about ways to prep your business for summer so that you can relax while still growing your brand. Episode Resource:Episode Transcript Support the show (
15:49 04/26/2022
When to Give Up on Goals
We make goals because we want to achieve them. No one wants to fail. But recognizing why you may be failing to reach certain objectives in your business and more importantly, when it's okay to give up on goals is an important skill. Failing and reevaluating our business goals, can help set our business up for future success. Episode Resources:Episode Transcript  Support the show (
18:10 04/19/2022
How to Refocus in Business
There are a lot of times when life happens and we can find it hard to get back into the swing of things when it comes to our business. Trying to regain that focus to start accomplishing tasks in your business or even the motivation to get something done can be a challenge.  When that happens, it's important to take a step back and find ways to get your focus back so you can help your business grow. Episode Resouces:How to Refocus in BusinessEpisode Transcript Support the show (
16:29 04/12/2022
How to Implement Quarterly Planning
Monthly goal setting doesn't work for everyone. If you're trying to make goal planning work for you, try quarterly goal planning. Quarterly planning is a strategic approach to planning key performance indicators (KPIs), objectives, and key results. Quarterly planning is a way to break annual planning into smaller parts which can make it easier to set goals, establish metrics, and review the previous quarter’s achievements and points of growth.  Episode Transcript   Episode Resources:How to Implement Quarterly GoalsMind Map Journal for BusinessSupport the show (
18:03 04/05/2022
Your Pivot Checklist
You're doing it! You've decided to go ahead and pivot your business to something new. How do you know all the things you should actually be doing to set your business on its new journey? Here's your checklist of the things you need to make sure happen to get your new business started on the right foot and make your pivot a success!Episode Transcript  Support the show (
19:35 03/22/2022
Hot Seat with Creative Gravity Social Media Agency
In this special edition Hot Seat episode, I'm talking with a former client to hear how the strategies we've implemented in her business helped her go from side-hustle to full-time business owner in a little over two years. In this episode, I'm talking with Devin, owner of Creative Gravity Social Media Agency. Devin started her business in February 2020, right before the world changed! In that time we grew her business revenue by 400% and put tools and strategies in place to help her leave her full-time job. Devin Brinkley, is the founder of Creative Gravity Social Media Agency, a women-led and operated social media agency, specializing in social media marketing, management, and training. She helps businesses of all sizes organically promote and grow their brands online and convert their followers to clients.Episode Resources:Episode TranscriptsConnecting the Dots: Beginners Guide to Mind Maps + Social Media Batching Webinar SeriesSupport the show (
28:46 03/15/2022
How to Pivot Effectively
There is nothing wrong with changing up your business focus! The longer you are in business, the more likely you are to niche down (or up or even out) and focus on a specific or different sector completely. Once you've decided that you're ready to pivot your business, it can feel like there's so much to do! But there are ways to pivot effectively without losing the focus of your business or clients in the process. Episode Resources:How to Pivot Effectively  - Changing Your Business without Losing Focus Episode TranscriptSupport the show (
15:20 03/08/2022
Is It Time to Pivot?
There is more to pivoting than just a name change but how do you know when it's time to take your business in a different direction. There are a lot of things to think about when it comes to whether or not it's the right time to change in your business. If you're not sure if it's the right time, here are some questions you should ask yourself.  Support the show
17:57 03/01/2022
Tools to Help Your Business
Process improvement and creating systems in our business is boring work but there are so many tools out there that allow you to put structures and systems in place in your business to help it run smoothly  When you do the work to look at your systems and processes, and where you can improve in your business, you will be surprised at how much more efficient your business runs. When you have the right tools and the right people and processes and systems in place it allows your business to function smoothly.Episode Resources4 Business Tools Every Business Owner Needs (+ One Extra!)Dubsado WaveApps.comFlodesk Zapier Calendly Mind Map Journal for Business Trello   Support the show
21:16 02/15/2022
When to Outsource
How do we know when it's time to bring in help in our business? As solopreneurs, a lot of us start off doing everything ourselves. Marketing, email management, website maintenance. You name it and it's us doing it. But more often than not, in order to grow, we have to start adding people to our team that frees up time to work on those CEO activities that actually make businesses grow. Episode Resources: Is It Time to Outsource? When to Hire Help In Your Business  Support the show
22:05 02/08/2022
Creating Business Systems
One of the best ways to feel less stressed in business is to create business systems and processes that allow our business to be more streamlined, more productive, and ultimately, more profitable. When we are able to streamline and create systems in our business, a huge portion of our business is allowed to run without supervision and we take the time to do that CEO work which allows us to grow our business. Having the right business systems allows us to do things in the most effective and efficient way based on whatever our business goals are. And it just helps us work smarter, not harder. Episode Resources:Refining Your Business SystemsSupport the show (
20:13 02/01/2022
Hot Seat with Stressed Out Mamas
In Hot Seat episodes, I'm talking to real business owners and taking a deep dive into their business struggles. In this episode, I'm talking with Faith, owner of Stressed  Out Mamas.Faith is fairly new in her business journey and has been struggling with having the confidence to market her subscriptions boxes and collaborate with other brands. Faith is a mom to 5 (!!!) and started Stressed Out Mamas to help mothers remember how much value they have. We all know that pouring from an empty cup does not work although it's unfortunately what a lot of moms are doing. Her monthly subscription boxes are curated with locally Canadian-made items. Each box has a different theme to help moms navigate through motherhood.  Episode Resources:Hot Seat with Stressed Out Mamas: Building Confidence in BusinessSupport the show (
35:10 01/25/2022
The Basics of Contracts
How many of you have taken on a new client without a contract because you thought you didn't need one? Did you later regret it? You're not alone. But the fact remains that contracts are a necessary party of business. Contracts are even more important in the creative industry where a lot of things can be left up to subjective interpretations. If you're looking to get a basic contract for your creative business, here are some things you need to include. Disclaimer - I am not a lawyer and none of this post should be taken as legal advice. Consult a lawyer to ensure any contract is legally valid and appropriate for your business.Episode Resources:The Basics of Contracts for CreativesContracts for CreativesSupport the show (
16:15 01/18/2022
Finding Your Target Audience
When it comes to starting a business, a lot of folks make the mistake of having a target audience that's too broad. And I get it. We often think that the way to make money in business is to sell our product or service to everyone. But let me fill you in on why that's not really right. When we have too broad of an audience we end up trying to market to everyone, which translates into marketing for no one. People have varied interests and needs and different reasons for purchasing something. By niching down, you'll be able to focus on your messaging and why you're the best person to purchase from. Episode Resources: 5 Ways to Find Your Target AudienceSupport the show (
17:04 01/11/2022
Is Your Hobby Business-Worthy?
So you have a hobby that you're really good at. All your friends and family think you should turn that hobby into a business. In fact, you've probably heard all over social media how you need a side hustle and "multiple streams of income". But you genuinely don't know the first thing about running a business or if what you're doing makes a good business idea. There are (obviously) differences between running a business and having a hobby. And truthfully speaking, not every hobby needs to be a business - despite what your family and friends may think. Let's talk about the things you need to be thinking about if you're wondering if you should turn that hobby of yours into a money-making empire.Episode Resources:What's the Difference? Hobby vs. BusinessSupport the show (
17:45 01/04/2022
Hot Seat with The Fulfilled Classroom
In our Hot Seat episodes, I'm talking to real business owners and taking a deep dive into their business struggles. In this episode, I'm talking with Nicole, owner of The Fulfilled Classroom who, like any true creative, has trouble deciding which of her many ideas to focus on. She also is wondering who best to utilize her Facebook group and email list for growth. Nicole is a wife, mom, teacher, author, and entrepreneur. After spending over a decade in the elementary classroom she is now working at the college level teaching academic upgrading and has launched her own business, The Fulfilled Classroom. She creates books and resources for educators to use in the classroom that focus on bringing gratitude, mindfulness, and joy into the lives of our students and teachers.  Episode Resources:Hot Seat with The Fulfilled ClassroomSupport the show
27:10 12/28/2021