Show cover of Strategy for Creatives: Business Minus the Bullshit

Strategy for Creatives: Business Minus the Bullshit

Welcome to Strategy for Creatives: Business minus the bullshit. Whether you're new in business or finding yourself in a season of change, get ready to build a strategy, create an action plan, and crush those goals. I’m Sasha, host of strategy for creatives, and I help female-led businesses grow their brands in authentic, measurable, and meaningful ways without the stress! There’s no sugar-coating over here. I’m serving up real tips and actionable steps you can take to help uplevel your business. Join me every other Tuesday as I share business strategy lessons that will help you get organized, get off the path to burnout, and grow your brand like a boss.

Tracks

Decoding PR and Marketing with Lauren Cockrell: Insights, Strategies, and Tools for Business Growth (Repeat EP 43 Oct 28, 2022)
Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell,  President of Kwedar & Co., a PR & marketing firm. She's here to demystify the world of PR and marketing for us. These two are like the yin and yang of business functions - different yet crucially connected. And who better to guide us through this maze than Lauren? Her insights on how marketing aids sales and PR bolsters management are invaluable. We dive into the realm where PR and marketing meet. Ever wondered how to cozy up to Gen Z? Lauren shares her wisdom on that and more. Discover how to find your business niche and pitch to publications in a way that they can't resist. We even take a deep dive into the power of reputation in PR and marketing, and the many ways B2B enterprises can leverage PR for growth.The second half of the episode is a gold mine! We discuss third-party endorsements and the incredible atmosphere they create for your marketing activities. Plus, Lauren also doles out actionable advice on a PR-focused task that can accelerate business growth. Whether you’re a business rookie or in the midst of change, don’t miss out on these strategies to authentically grow your brand. Lauren is President of Kwedar & Co., a PR/marketing firm that provides the strategy and execution business owners need to achieve balance and sustainably take their businesses to the next level. As a one-stop shop for strategic communications, we help entrepreneurs enjoy growing their businesses and feel confident in the direction they’re headed.Lauren is also the Board Chair of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders.Visit www.kwedarco.com/book-consultation for a free consultation to see if Lauren can help your business scale and grow. Episode TranscriptGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.       Support the showPart of the Boundless Audio Podcast Network
28:12 8/1/23
Business Breakthroughs: Strategies and Tools in the Age of AI (Repeat EP 60 March 28, 2023)
What if you could harness the power of artificial intelligence to skyrocket your business and stay ahead of the curve in your industry? Today's episode offers a deep dive into the transformative impact of AI and emerging technologies on business operations and shares insights into how you can tap into these advancements. We unfold the dynamics of industry trends and discuss strategies to enhance your time management and marketing efforts and the promising capabilities of chatbots and exciting tools like ChatGPT, as well as social media scheduling tools that can automate tasks and magnify customer experiences. Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.      BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
27:49 7/25/23
Mastering the Art of Strategic Content Creation (Repeat EP 36 July 12, 2022)
Are you hustling in the world of content creation with no clear strategy in sight? Stop right now! In this episode, I'm talking about building a balanced and strategic content creation roadmap that will turn your scattered posts into a compelling brand narrative. We'll unravel the mysteries tied to creating awareness content, thought leadership content, sales-centric content, and culture content, and how these four pillars interplay to create a transformative impact on your audience and brand.I'm diving into the common mistakes you might be making in your content creation journey and offer concrete steps to help you steer clear of these pitfalls. We'll take you through the importance of a balanced mix in your content strategy and how it fuels business growth. Gain insight into how a well-thought-out content strategy can drive your brand forward and establish you as an industry expert. Episode Transcript BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
13:44 7/18/23
The Silent Pillars of Business Success: Boundaries and Systems (Repeat EP 38 Aug. 9, 2022)
Imagine running your business like a well-oiled machine, where your time and energy are respected, and your boundaries are upheld. In this episode, I'm unveiling the power of setting business boundaries and the transformative impact it can have on your success and sanity. Rooted in personal experiences and struggles, this episode is brimming with valuable tips to safeguard your mental health while achieving entrepreneurial growth.Peel back the layers of your daily routine and let's implement systems that genuinely serve you. I'll share my journey of using Google Calendar and a trusty planner to manage appointments, reducing stress and enhancing productivity. Not only that, we'll dive into creating communication structures that add consistency to your business conversations. Brace yourself for a candid exploration of authenticity, trust, and the importance of self-care in the journey toward business success. Trust me, by the end, you'll be armed with the strategies needed to construct your boundaries and systems, leading to an efficiently run and profitable business. Tune in and let's navigate this path together. BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
22:54 7/11/23
Crafting Powerful Social Media Content: Connecting with Your Audience and Mastering Business Seasons with Mandy Emerson (of The Fierce Social Podcast)
Are you struggling to create social media content that truly connects with your audience? Join me for a candid conversation with Mandy Emerson, founder of the Fierce Social Society and host of the Fierce Social Podcast, as we delve into the art of crafting powerful messaging that resonates with your target market and evokes emotion. We also explore the different seasons of business and how to create content that serves your audience for maximum impact. Learn the importance of maintenance season, growth season, and sales season, and how to focus on getting your business in front of the most eyeballs during the growth season. Finally, we touch on the buyer's journey and how understanding your ideal customers' needs is key to creating content that truly connects.Mandy is the Founder of the Fierce Social Society & host of the Fierce Social Podcast. Her mission is to teach female business owners how to use social media to grow their businesses using effective & efficient strategies. Mandy's proven framework has helped 300+ clients approach social media in a way that is specific to their business all while ditching the overwhelm & frustration! Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
32:55 6/20/23
Leading with Purpose: Strategies for Success and Fulfillment in Business with Catherine McCourt (of Fearless Future with Catherine McCourt)
Discover how aligning your purpose in business can lead to greater success and fulfillment in our insightful conversation with transformational life and business coach, Catherine McCourt. Together, we explore the importance of having a purpose-driven business, finding the right balance between self-care and work, and building stronger connections with your customers.Catherine emphasizes the power of staying in your flow and leveraging the areas where you are most aligned with your purpose. We also discuss the benefits of hiring people to help with tasks that drain your energy and building momentum to attract more good things into your life.Join us as we delve into strategies to improve connection with challenging clients, the importance of setting boundaries, and utilizing both business and wellness strategies for a more sustainable career. Don't miss this engaging episode that will inspire you to lead with purpose and prosper in both your personal and professional life.Learn more about Catherine at www.catherinemccourt.com/fearless-future-1Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
35:18 6/6/23
Transformative Sales Strategies: The Power of Personal Connection
In this engaging episode of "Strategy for Creatives: Business Minus the Bullshit," I welcomed Kathy Walterhouse, one of the Top 20 Business Coaches to watch by Disrupter Magazine with an impressive track record in corporate sales. During our candid conversation, Kathy discusses the critical importance of reframing the sales process. She dives into her experiences and shares strategies for moving from conventional, transactional sales methods to a more customer-centric, relationship-oriented approach. Kathy underscores the importance of understanding your target audience and knowing your ideal client inside and out. She illuminates the nuanced ways that this knowledge can impact the trajectory of your business. We also discussed the paradigm shift of viewing sales not just as transactions, but as partnerships. Kathy provides practical tips on approaching potential clients with a partnership mindset and fostering long-term relationships that bring sustained growth and success. Whether you're struggling with sales, seeking ways to connect more authentically with your clients, or looking for innovative strategies to elevate your business, this episode promises to deliver a fresh perspective.Download  The Ultimate Sales Starter Guide at www.theprofessionalrulebreaker.com/ultimateLearn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
37:26 5/30/23
Artistry in Entrepreneurship: Building a Creative Business
In this enlightening episode of the "Strategy for Creatives: Business Minus the Bullshit" podcast, I welcomed a special guest - Jessica Conoley. A writer, coach, speaker, and founder of The Creative’s Apprentice, Jessica brings a unique perspective to the intersection of creativity and business.Dive deep with us as we unravel the mystery behind energy management in our business lives. Jessica shares her wisdom about recognizing which tasks in your business are energy-generating, energy-neutral, and energy-draining. Learn how to realign your daily routine to optimize productivity without sacrificing your creative passion.Jessica also sheds light on the process of building a business in the creative field. If you're a creative professional grappling with the nuances of entrepreneurship, or an entrepreneur seeking ways to inject more creativity into your ventures, this discussion promises to provide valuable insights.Finally, we discuss how to carve out a space for creativity within your business framework. Jessica shares her best tip to foster a creative environment, nurturing both business growth and personal development.Whether you're a seasoned business owner in the creative sector, an artist turned entrepreneur, or simply a creative soul curious about business strategies, this episode is packed with actionable advice and insightful conversation.Book a free one-on-one coaching session with Jessica to experience her coaching style and have a transformative breakthrough at jessicaconoley.com/coaching/Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
33:07 5/23/23
Creating a Homepage that Converts
Your homepage is your virtual storefront, and its ability to capture attention and drive conversions is critical to your success. In this episode, I'm diving into the art of creating a homepage that converts and offering insights and actionable strategies to help you maximize your website's potential. There's a lot to cover in this episode! I'm discussing effective methods for identifying your audience's pain points and needs, allowing you to craft messaging that resonates with them on a deep level. You'll learn how to speak their language, solve their problems, and showcase the unique value you bring to the table.Design plays a crucial role in capturing and engaging visitors so I'm delving into the key elements of a high-converting homepage, including the hero section, value proposition, social proof, and compelling calls to action.And let's not forget about SEO. I'll guide you through choosing the right keywords, optimizing meta descriptions and title tags, and creating valuable content that improves your website's search engine rankings. Tune in and unlock the secrets to crafting a high-converting homepage that showcases your unique value proposition and fuels your business growth. Get ready to optimize, captivate, and convert like never before!Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.       BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
40:51 5/16/23
Boosting Your Business with Book Writing
According to a survey by the Content Marketing Institute, 81% of business-to-business (B2B) marketers in North America use eBooks as a content marketing tactic. This suggests that eBooks are becoming increasingly popular among businesses as a way to connect with their audience and establish thought leadership. Have you ever thought about writing a book for your business? I'll be honest and say I sure didn't before this episode! In this episode, I'm talking to Megs Thompson, a professional work-twerker, intuitive writing coach, ghostwriter, author, and publisher based in the heart of Montana, about book writing for business. We delve into why more people are writing books related to their business, and how it can be an effective way to pre-qualify potential clients, connect with your audience, and establish yourself as an authority in your field. Through her businesses, megswrites & in omnia paratus publishing, Megs coaches & supports other creative, trend-setting, woo-believing badasses through the process of confidently sharing their message, story, expertise & unique brand of magic, without migraines, sleepless nights, or court-ordered anger management, to solidify their author-ity & blast their businesses to the next level with professionally written & published books. Visit her website at www.megswrites.com to check out her services as well as some great self-paced online courses she created to help write & publish your own books to blast your business and brand to the next level with ease. Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.      BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
31:58 5/9/23
The Business Owner's Guide to Copy Editing vs. Copywriting
Did you know that there's a difference between a copywriter and a copy editor? In this episode, I had a conversation with Jasmine "Jae Herman", a strategic brand and marketing consultant and a copy editor with over 20 years of digital marketing experience. We talked about the difference between a copywriter and a copy editor and how a copy editor can add value to your business.Jasmine "Jae" Hermann has helped hundreds of small businesses, authors, entertainers, and nonprofit organizations create engaging content in blogs, marketing campaigns, books, and podcasts. She is passionate about environmental sustainability and helping creative professionals share engaging (and grammatically sound) content. Jae is proud of her work with B is for Black Brilliance, Ford Foundation, and PBS Kids and features in Block (formerly Square), Forbes, and Fast Company. When she's not working, you can find Jae watching sci-fi action movies, playing Scrabble™ with her boo, or solving NYT Wordle puzzles.Visit Jae's website at  www.bosscopyediting.com and learn more about the difference between copywriters and editors in her blog post "How to Differentiate Between Copywriters, Content Writers, & Copy Editors".  Get her FREE writing hacks guide: Top 10 Writing Hacks Editors Wish You Knew (But Won't Tell You) here. Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
31:03 5/2/23
Mastering Client Onboarding: Keys to Seamless Satisfaction and Retention
The way that you onboard clients into your business can dramatically change how they experience working with you. In this episode, I'm exploring the critical topic of client onboarding and how it can make or break your business. I delve into the key elements of effective client onboarding, including understanding client needs and goals, clear communication and expectations, timely delivery of services, setting up feedback loops, and building strong relationships and trust. I also discuss how to create a seamless onboarding process by mapping the client journey, developing onboarding materials and tools, leveraging technology, training and empowering staff, and measuring success. And I'm even dishing out best practices for ensuring client satisfaction and retention. After listening to this episode, you'll have actionable insights to improve your client onboarding process and ensure that your clients have a positive experience that keeps them coming back for more. Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.      BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
31:12 4/25/23
Using Facebook Groups to Grow Your Business
It's been a goal of mine to grow the Strategy for Creatives Facebook group for the past two years. Facebook groups can be a powerful tool for connecting with like-minded people and turning them into clients.  To help me explore this topic further, I invited Kim Dang, the founder, and CEO of Group Convert software, to share her expertise on how to collect emails from Facebook groups and monetize them effectively. Kim shared tips for turning dead groups into thriving ones and how to convert potential clients by going live for an hour a day and giving value that conditions group members into ready-to-buy clients. Learn more about Kim at groupconvertignite.com/price Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
28:29 4/18/23
Taking the Leap Into Full-Time Entrepreneurship
In this episode I'm chatting with Dorothy Kolb, an operations and finance executive that made the transition from corporate life to running her business full-time. We know that making that leap can be scary! Dorothy talks about how she became an entrepreneur due to necessity when she was laid off and wanted to spend more time with her children. We're talking everything from how to figure out how much you should have in the bank to the importance of educating oneself, seeking legal advice, and joining communities and courses to gain more knowledge and confidence. Dorothy, CPA, SHRM-SCP, is an operations and finance executive with over 20 years experience in the sports, media and creative agency spaces including production, operations, and finance roles at CBS Sports, FOX Sports, NBC, Scripps Networks and CBS Radio as well as a foundational accounting start with Deloitte in NYC. Dorothy is a proud member of the National Association of Women Business Owners, The Upside, Dreamers & Doers®, the Society of Human Resource Management and a Founding Founder of the Female Founder Collective’s 10th House.  She is a mentor with the NASDAQ Mentor Makers program offering mentorship to entrepreneurs on the topics of business modeling, M&A, pricing, budgeting and cash flows. Knowing your numbers and owning your financials are so important. Learn more about Dorothy's course at https://www.dkeast.com/courses BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
26:34 4/11/23
Aligning Business with Mindset
Do you want to build a successful business that aligns with your mindset and values? It can be hard to reconcile what we hold close to our hearts with that bottom line in business. In this episode, I'm talking with Courtney Lorenz, the founder of Northern Michigan's first kombucha tea brewery, about how she built an intentional business aligned with her mindset and values.   As a certified Culinarian, Reiki Master, certified meditation facilitator, and NASM nutritionist, Courtney provides valuable insights into how to build a business that aligns with your values and mindset. She discusses the unique nutritional needs of each individual body and how that plays a role in building a successful wellness business.Courtney is a lifelong food and beverage entrepreneur who creates value in the health and wellness industry. Her background in nutrition and culinary arts fosters wellness within the community through education, agronomy, and functional nutrition. Courtney has supported multiple businesses through their growth phases and enjoys supporting her business through its own growth. Courtney is a Certified Culinarian through the American Culinary Federation, Reiki Master, a certified meditation facilitator, and NASM nutritionist. She has been published in Forbes, received three 40 Under 40 awards, and is Great Lakes Culinary Institute's Alumni of the Year 2019. Courtney holds multiple businesses with her most current holding a top 3 nomination for Small Business of the Year in Traverse City, Michigan. Learn more about  Cultured Kombucha Co. at www.drinkcultured.com Support the showPart of the Boundless Audio Podcast Network
28:42 4/4/23
Utilizing AI Technology in Your Business
As a business owner, staying ahead of industry trends is crucial to success. In this podcast, I'm talking about the impact of AI creative businesses and how embracing new technologies and tools can help you stay competitive. I'm jumping into specific examples of AI tools, including ChatGPT, AI art tools, and predictive analytics, and discussing how they can improve business efficiency and help you provide better service to clients. By understanding AI trends, embracing new AI technologies, and adapting to changing trends, you can take your business to the next level. Learn how to stay ahead of the curve with AI. Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
27:49 3/28/23
How to Be an Authority in Your Niche
The best way to grow your business is by establishing yourself as the expert in your niche. When you become the person people seek out for your knowledge, it becomes easier to turn them into clients. But how do you actually go about showing off your expertise and positioning yourself as an authority in your niche - especially when there may be a lot of other people doing what you do? In this episode, I'm breaking down how to build up your authority with  Growth Architect, Beate Chelette.Beate Chelette is the Growth Architect and Founder of The Women’s Code and provides visionaries and leaders with proven strategies, blueprints, and growth maps that provide clear steps to improve business systems,  strengthen leadership skills and teams so that her clients and audiences can maximize profits and scale their impact. Beate is known as a straight shooter and her ability to inspire, empower and overcome adversity. Her super skill is working with unique personalities and big thinkers and building executable systems. A first-generation immigrant who found herself $135,000 in debt as a single parent Beate bootstrapped her passion for photography into a global business that licensed content into 79 countries. She exited in a multimillion-dollar deal when she sold the company to Bill Gates.  Find your growth blocker at growthblockerquiz.com and figure out your target audience at airtightavatar.com. Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
28:03 3/21/23
Creating a Sustainable Social Media Strategy
If social media is the bain of your existence, I'm right there with you! Figuring out what to create, when to post, and what to measure seems like a never-ending guessing wheel of what might work. In this episode, I'm chatting with Social Media Strategist and owner of Next Step Social Communications, Katie Brinkley about how to create a social media strategy that won't leave you feeling burnt out! Katie Brinkley is the owner and Social Media Strategist at Next Step Social Communications, a social media agency based out of Littleton Colorado. She has been helping small businesses, entrepreneurs, real estate agents, and small business owners with their social media for over 19 years.  She offers both "done-for-you" social media services and coaching services where she teaches entrepreneurs in the home industry how social media can be an incredible tool to help find new leads, build community, grow sales, and bring the social back to their social media.She also has a podcast, Rocky Mountain Marketing, that helps entrepreneurs and small business owners in the Denver area learn the strategies and systems to take their marketing to new heights.Download Katie's free "5-Step Process to Selling in the DM's" at https://katiebrinkley.com/social. Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
32:38 3/14/23
Marketing Through A Recession
Late last year we heard talks about whether the economy was headed into a recession. While it looks like most of those fears went away, the economy is still on shaky grounds. This is why it's important to consider what your business can manage if the economy takes a downturn. Marketing is traditionally one of the first things that get scaled back when entering a recession, but for most online businesses, it's exactly the wrong time to be doing that! In this episode,  I'm chatting with marketing strategist Cora Kessler about how to market your business when the economy is heading south. Cora is the founder of Small Magic Studios, a digital marketing strategy company for small businesses. She supports entrepreneurs to get unstuck in their branding and marketing with thorough strategic planning and implementation. She has spoken on panels about influencer marketing and led award-winning campaigns for Fortune 500 brands. Small Magic Studios offers digital marketing plans, one-on-one strategic coaching, and a self-guided course. Make sure to sign up for the Small Magic email list for free webinars, worksheets, and even a podcast listener code for a session with digital marketing expert & founder, Cora Kessler. Sign up here > https://www.smallmagicstudios.com/ Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.        BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
24:08 3/7/23
Shifting Your Relationship with Fear
Running a business can be scary. Especially when we don't have anyone around us that has done it before. Fear often stops us from doing things in our businesses that can be transformative. But reconciling that fear while still pushing ourselves into new territory, is often what we need to do in order to see big changes in our business. In this episode, I'm chatting with success strategist Linda Perry about how to shift our relationship with the fear we have when running a business and how to use it for our success.  Linda Perry is a success strategist who combines mindset tools with strategic implementation to help small business owners crack the code to greater success. After working with hundreds of business owners, Linda shares that the key to uncovering freedom, making more money, and buying back your time begins with a Mindset First approach and shows clients how to ditch their head trash to get ahead. Linda is also a recovering attorney & copywriter and uses her skills of persuasion to show business owners how to scale and make the impact they desire. Linda works with clients through her private coaching, group courses, and workshops. She is also the lead business instructor at Levin Life Coach Academy where she teaches new coaches how to build a thriving coaching practice.  Unlock greater confidence and self-connection through guided prompts and lessons with Linda's 10-Day Confidence Reboot. Over the course of Ten Days, you’ll receive a daily email with a thought-provoking quote, mindset perspective, and a question (or questions) to help spark truth, connection, and yes - greater confidence. Join here > https://soulgenius.kartra.com/page/qri111 Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.       BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
26:51 2/28/23
What You Should Be Measuring In Your Business
Your business' financials tell a much bigger story than you probably realize. But you have to make sure you're capturing the correct data first. Figuring out what we should be measuring in our business (because it's more than just income and expenses) can help us find out which of our services has the most significant profit margin, how much we're really earning, and so much more. In this episode, I'm chatting with Profit Advisor Heather Zeitzwolfe about all the things that matter when it comes to money in our business. Heather is a CPA, Profit Advisor, and Money Coach that helps female entrepreneurs achieve their financial goals in their business and personal life. She describes herself as down to earth, non-judgemental, and actually enjoys all this number stuff so you don’t have to. Heather is analytical and creative; she’s a bundle of positive energy, far from the “boring” accountant stereotype. Heather has a strong passion for veganism, standing up for civil rights, and saving the environment. Her guilty pleasures include binge-watching RuPaul’s Drag Race and scarfing down salted caramel cashew ice cream. When she’s not glued to her computer, she loves creating delicious food, hanging out with her hubby, cuddling her three cats, and serving as an officer for her Toastmasters’ club.  Learn more about Heather and tackle your money mindset head-on with this FREE workbook: Shift Your Mindset to Achieve More Financial Abundance in Your Business. > https://www.getthebalancerightpodcast.com/mindset Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.      Support the showPart of the Boundless Audio Podcast Network
28:35 2/21/23
Building a Community with Like Minded Collective
One of the tenets of my own business is that you should find your people and create genuine connections. I'm a big believer in community building (that's why I have the Strategy for Creatives Facebook group!). Much of our business's success relies on who we know and the community we have around us. In this episode, I'm chatting with Inbal Claudio, founder of Like Minded Collective, on her journey building a social media platform to foster community among women business owners and what it was like to create in tech. Inbal was born in Israel, and aside from a 4-year stint in North Carolina has spent the majority of her life in Southern California where she currently lives with her husband and 2 little daughters. As a candle maker turned tech founder, her passion for networking with women entrepreneurs led her to create Like Minded Collective, a social media platform for dreamers, creators, and female founders. Her mission is to make sure every single female founder, no matter what stage of business they’re in, knows how incredible they are!  Join Like Minded Collective for free here > https://www.likemindedcollective.com/ Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.      BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
29:21 2/14/23
Why Video Marketing Matters
If you've been a listener for a while then you already know I have a love-hate relationship when it comes to showing up on video. The idea of dancing in a Reel or creating a video podcast just seems like SO MUCH WORK! But...I also know that video isn't going anywhere and that it should be an integral part of a successful business marketing strategy. In this episode, I'm chatting with India Brown, a video marketing specialist, about all the reasons why video matters when it comes to up-leveling your marketing game.   As a Video Marketing Strategist, India partners with visionary entrepreneurs to create authentic video content to show up as an authority in their niche and grow their business. Being a busy entrepreneur, her mission is to make video quick, simple, and impactful. Download India's free guide: "23 Ways You Can Use Video Marketing to Get More Clients" here >  http://offers.indiabrown.co/23ways Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
22:37 2/7/23
Creating an Impactful Brand through Branding
Branding is so much more than a nice logo and a pretty typeface. Your brand encompasses everything your business stands for and how it shows up in the industry you're a part of. In this episode, I'm talking with  Tristan Thibodeau - “The Rebel Brand Strategist”, to learn more about what differentiates a brand from others and how to create a brand that stands with a purpose. Tristan Thibodeau is the Founder of Wild Womn Haus where she and her team provide brand strategy and design services for entrepreneurs who identify as “industry rebels.” The people Tristan and her team work with aren’t afraid to operate outside the lines of tradition, but also recognize that there is a difference between creating noise, and creating real change. Take the "Built to Scale Assessment” - a free tool to identify the aspect of your brand that you need to focus on the most in order to increase your influence, differentiate yourself, and reach your target audience. Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
28:57 1/31/23
Healthcare for the Entreprenur
When it comes to going full-time in your business, one of the scariest things (at least in the US) can be figuring out where to get health insurance. Because healthcare (for now, at least) is tied to employment, going full-time in business means navigating the often hard-to-understand world of insurance - or even forgoing it entirely and hoping for the best. In this episode, I'm talking to Dr. Noor of Noor healthcare about navigating the world of health insurance as an entrepreneur. Dr. Noor is a Bangladeshi-American medical doctor turned health insurance expert from NYC determined to turn the health insurance industry on its head. She has done this by redesigning the customer experience journey when it comes to purchasing health insurance.  She currently runs her own health insurance consulting practice out of Tampa, Florida offering strategy to entrepreneurs all over the nation.  Dr. Noor offers all her consultations at no charge. She uses her clinical education and training from Bangladesh, experience in studying healthcare systems globally, and years of public health practice to offer services that place the consumer at the core. Download Dr. Noor's Health Insurance Guide here or schedule a FREE 15-minute consultation here. Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.by-sasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     Support the showPart of the Boundless Audio Podcast Network
22:45 1/24/23
How Your Personality Affects Your Business
Have you ever wondered if the way you are affects how you run your business? Of course it does! Our personalities affect everything we do, including how we show up in our businesses. But, learning more about your own personality can actually help you dial into ways to use your traits for success. In this episode, I'm talking with Chief Fairy Brandmother, Naomi Gora about how to use your personality to better run and grow your business. Described by some as ‘Eat Pray Love Meets Mad Men’, (and  ‘Torchbearer’ Business Personality Type) Naomi uses her marketing, branding, and personality profiling skillset to run Brand Whisperers - a personality-driven brand agency and strategy consultancy, that helps business founders cut through generic advice, leverage their strengths and circumvent their stressors so they can run their business in a way that works for them as well as their customers.   Take the quiz to find out what your business personality type is at https://brandwhisperers.com.au/ Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.by-sasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    Support the showPart of the Boundless Audio Podcast Network
28:18 1/17/23
Keys to Scaling Your Business
This is the year we scale our businesses! I'm on the scaling journey too so I wanted to have a conversation with someone who has scaled their own business successfully to find out the keys to effectively scale. In this episode I'm talking with Jan Cavelle,  ex entrepreneur, author, and writer on starts ups, scale ups, and together we're breaking down the key things that actually help your business grow. Jan is a semi-retired entrepreneur from the UK who has a few decades of running micro and small businesses behind her.  She is very familiar with all the challenges that go with that, having started one from the kitchen table when her children were small and she was a single mother, to go on to build that into a multi-million turnover business. She has a passion for supporting entrepreneurs and after many years of writing articles, is now an author. Start for Success aims to help and encourage every aspiring and early-stage entrepreneur plan and reach their dream of a successful business. Scale for Success discusses the big leap between $1 million to $10 million and shares the stories of entrepreneurs across the globe giving practical advice and guidance that you can take away and apply in your own business. Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.by-sasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the show    Support the showPart of the Boundless Audio Podcast Network
24:11 1/10/23
Business Finances for the New Year
Let 2023 be the year we finally get our business money right! I get it. It's hard to figure out how you should be managing your money when it comes to your business. But knowing your financials can give you so much insight into how you can better equip your business for success. In this episode, I'm joined by Michelle Mitchell, owner of Mitchell Consulting, to talk about the dos and don't of getting your business finances ready for the new year. Michelle is an expert in all things business, finances, and growth. Before starting Mitchell Consulting, she spent 10 years working in corporate finances wishing she had the freedom to use her expertise and skills in a way that aligned with her passion and allowed her to be present in the rest of her life. She started Mitchell Consulting and never looked back! Michelle loves to coach and educate professional women who feel stuck and overwhelmed. Her genuine desire to see women succeed compels her to deliver expert advice and actionable information in a compassionate and non-judgmental manner.  Book a free consultation with Michelle to determine the factors holding your business back from financial growth here. Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
21:52 12/27/22
Building Customer Loyalty Through the Customer Experience
Statistically speaking, it can cost five times more to get a new client than to retain an existing customer. When we can keep existing clients in our business (even just by 5%) profits can increase up to 95% for some businesses! It's easier to sell to our existing clients too. The success rate of selling to a client you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.* In this episode, I'm joined by  Mané Bailey-Sargsyan to have a conversation about ways we can improve client loyalty through creating a customer experience that leaves clients loving our brands. Mane was born and raised in Armenia and then later immigrated to the US. She's built a seven-figure business from the ground up and is the founder and CEO of four boutique companies. Inspired by her mom, Mané’s personal mission is to help women have access to the resources, expertise, and support they need to grow their businesses and to continue to break glass ceilings for women everywhere. Mané is also a founder of an influencer marketing agency focused on digital marketing, creator activations for brands, and talent booking. Find resources and  POV articles about money, entrepreneurship, business development, and more at https://www.stationrove.com/blog.* Source: Elm Street Outbound Engine Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
30:34 12/13/22
Does Your Business Need E-Commerce?
When you think of e-commerce, you're probably picturing something like Amazon. If you're not selling products, you might not even think e-commerce is something you need. But even for us service-based businesses, having an e-commerce piece on our websites to sell things like digital downloads or occasional product offerings can help diversify where our income is coming from and boost our overall sales.  In this episode, I'm talking with Kathryn Smith, an e-commerce expert, on how e-commerce can help boost your business. Kathryn is Principal Consultant at Walton Birch, an Atlanta-based consulting firm, and co-founder of the Black Lady Business School, a networking and professional organization for women. She is an eCommerce expert, a Shopify super-fan, and Partner and she helps small businesses and entrepreneurs to launch and grow e-commerce stores.  Visit my waltonbirch.com/  for DIY-friendly marketing resources or to schedule a discovery call with Kathryn. Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.        BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network
25:21 11/29/22