Show cover of CHARGE Podcast

CHARGE Podcast

The CHARGE Podcast with Gary Wilbers is a place where you can find stories of real people that have had success in their business and life. Our guests will share their journey with you so that you can take away tips and strategies that you can implement into your own business and life.


Ep: 245 Rob Ashton
Rob Ashton is an entrepreneur and former scientist who has had a life-long fascination with how the things we read and write influence what we think and do. He’s been researching the science behind the process of reading and writing for more than six years. His research runs the gamut of cognitive and social neuroscience, cognitive and social psychology, and behavioral and neuroeconomics. What problem do you solve? How to influence decisions by changing how you write (backed up by science). Show Notes: We write all of the time but if you don't pay attention and realize how your writing is processed, you may have problems. We learn the spoken word before the written word and we learn it by osmosis. Reading and writing take work and needs to be done deliberately. We have less reserves for emotional control when we read. If you are emotional, it's best to stop and not reply immediately.  It also takes more brain power to read and write than to speak. Don't trust what you think when you first read a message. The current emotions you are feeling over a situation can cause you to misread unrelated items. We overestimate how much people will understand what we are thinking. Rob's best advice is to talk instead of write since speech is the best form of communication. Rob Ashton's Recharge Round What habit do you think has led to success in your life? Reading. He consumes a lot of different content to absorb ideas. If you had one do-over, what would it be? Don't pay too much attention to what other people think of you and do go chasing other people's success. Be yourself and do your own thing. Rob Ashton's website: Silent Influence Course: Connect with Rob Ashton: LinkedIn Twitter Facebook Learn more about Gary's Mastermind group at Get your Daily Dose of Positive at
32:27 09/26/2022
Ep: 244 Kate DiLeo
Kate DiLeo’s branding approach is rooted in her firm belief that brand is the path of least resistance to revenue. She teaches you how to eliminate complex and ineffective brand storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert. Kate is honored to have partnered with more than 200 brands across 20 sectors. She is passionate about helping organizations craft messaging that brings more prospects to the table, more users who click, and more customers who buy. Her book, Muting the Megaphone, Stop Telling Stories and Start Having Conversations, just released in July of 2022. What problem do you solve? Kate will help us understand the main components of how to build a brand for your business that enables you to win more work. Show Notes: You need to realize the power of your brand message. There are actually three key components for that brand in order to get more of the right prospects to the right table at the right time. You need to have a tagline that clearly articulates what you do. You need to follow that up with a value proposition statement that is a really big, bold, audacious statement that answers the question: "Here's how I solve your very specific heart pain." Finally, you need differentiator statements. It's the 2-4 points of how you are different and better than the rest. A very clear tagline breaks open the door for you to start a conversation. Your tagline starts to set up your value proposition.  Your tagline should make someone want to ask you more. There are two things with your brand on the whole that are going to make you seem and feel different. Your approach Your deliverable Your tone of voice or your personality is part of your brand.   You should ask who you are going after and why. Kate uses a list of psychographics to help her understand who works best with her. The best brands are very surgical and niche in. They are not there for everyone. If you think you can serve everyone you will probably serve no one. For a practical exercise, Kate recommends asking yourself, "If my brand was a person, who would it be?" Kate's book, Muting the Megaphone, Stop Telling Stories and Start Having Conversations, is a tactical guide on how to go through the process of writing your brand. Kate DiLeo's Recharge Round What habit do you think has led to success in your life? Kate has learned how to say no to the good to say yes to the great. If you had one do-over, what would it be? She would have gotten off of the hustle wheel faster. Hustle was hard on her health and almost led her to burnout. Connect with Kate DiLeo: Kate DiLeo's website: LinkedIn Learn more about Gary's Mastermind group at Get your Daily Dose of Positive at
26:22 09/19/2022
Ep: 243 Gary Geiman
Gary Geiman is a serial entrepreneur and business owner. His 30-year career has spanned owning multiple businesses and developing sales and marketing plans to assist other business owners in growing their businesses. What problem do you solve? 2 of the biggest problems entrepreneurs have early on are figuring out how to be present and how to be found. Show Notes: Business owners get into business because either something happened in their life that brought them to that place or they are passionate about the business they started. The challenge may be that the business owner doesn't have sales skills. In sales, you have to have a bond-building approach with multiple touches. You have to have follow-up to complete the sale. Being present refers to social media platforms and being found refers to Google search presence. Social is about consistency and content. We get caught up in thinking our business is really interesting but people actually are interested in people they can relate to. Content should be: Entertaining Engaging or Educating Be engaging as possible. Be authentic. Be real. Be an individual. Talk more about yourself, talk about your failings. It makes you more relatable. Be consistent.  Also, be present in your community. Sponsor events and teams. Being found is about your website. If you want to be found on Google maps, go to and make sure you have a map listing. The best thing to do is to create raving fans as customers. Let them know you want to create a 5-star relationship with them and you want them completely satisfied. Then ask them for a referral and a review. Give a gift card for referrals. Go to Gary's website and on the about us tab go to foundations to check out their mission and core values. Gary Geiman's Recharge Round What habit do you think has led to success in your life? Gary's biggest habit is persistence and not giving up. Then create habits around your persistence. If you had one do-over, what would it be? Not realizing we are multi-dimensional people. We need to realize we need to focus on family and friends too and not just business. Connect with Gary Geiman: Gary Geiman's website: LinkedIn Facebook Twitter Learn more about Gary's Mastermind group at Get your Daily Dose of Positive at
30:03 09/12/2022
Ep: 242 Zack Boothe
Zack Boothe is the host of the Driving For Dollars Mastery podcast where he shares his insider secrets to finding massively discounted properties regardless of experience level. Zack went from a successful window cleaner to an even more successful millionaire and real estate investor. With his constantly growing business, he now spends his time helping others see how simple it is to make money with real estate. Zack built a dream real estate business…and he’s ready to show you how you can too. What problem do you solve? Show people how to get started in real estate investing even if they don’t have deep pockets. Show Notes: Zack started young. His dad didn’t allow for excuses.  He quit high school basketball to be an entrepreneur. Zack received a book from a family friend which made him understand that he had to be responsible for his own money. The book is Rich Dad, Poor Dad.  Zack had a hunger for something more than what he grew up with. A key is to find deeply discounted properties. One technique is to wholesale properties.  Zack realized people want speed and convenience over price. He also realized successful people want others to succeed as well. Often people will sell for less to avoid the hassles of family drama. Wholesaling is a great way to start because there is less risk. Zack shares his 40-day challenge to show how anyone can succeed. Zack Boothe’s Recharge Round What habit do you think has led to success in your life? Always knowing what he’s working towards, he knows his goal. It helps him manage his time and only work on needle-moving activities. If you had one do-over, what would it be? He carried a self-limiting belief for too long.  Connect with Zack: Zack Boothe’s website: Zack’s 40 Day Real Estate Challenge: LinkedIn Facebook Instagram Youtube Learn more about Gary’s Mastermind group at Get your Daily Dose of Positive at
30:47 09/05/2022
Ep: 241 Sam Feeney
Introducing Sam Feeney Sam is the Chief Strategy Officer for Real Frequency, a career and college consulting company based in Spokane. He is also the author of Why Aren’t You Thriving?, a personal development book for men, which will be released in January of 2023. He and his family live in suburban Denver. What problem do you solve? Sam is tackling the topic of employee engagement and retention Show Notes: Employers are assuming two things when they hire an employee. They are thinking they are looking for a job that fits their skills The second thing they are thinking is that potential employees want the compensation and time off. Sam says potential employees are looking for something more. It no longer works to just increase pay to attract more employees. You may have to consider outsourcing some of your jobs. You may find that you have some of your people in the wrong position in your company and they have skills they could use in different areas. Things we can do to keep our best employees. Have your employees name why they are working. Let your employees know that job satisfaction is under their control. Find your employees' career factors and address these with your employees. Be creative. Sam Feeney’s Recharge Round What habit do you think has led to success in your life? Leveling up the people he hangs out with. If you had one do-over, what would it be? He got sidetracked from his plan. He wishes he would have had a mentor or a board of advisors to help keep him on track. Connect with Sam: Sam Feeney’s website:  Get Your Free Career Factors Assessment: Sam’s book will be out January 2023: Why Aren’t You Thriving? A Man’s Guide to Asking Tough Questions and Getting Better in 7 Core Areas Sam’s Podcast: Made to Thrive Learn more about Gary’s Mastermind group at Get your Daily Dose of Positive at
34:10 08/29/2022
Ep: 240 Dane Espegard
Dane Espegard is a culture consultant who teaches, assists, and executes the implementation of a Culture within companies centered around Dream Achieving, emphasizing the development and personal lives of team members. Dane brings a successful people-oriented method to market in his latest book, The Dream Machine. What problem do you solve? Dane will be focusing on the topic of engagement. Connecting work life to personal life- how to engage employees outside of work and promote work/life balance Show Notes: Culture can be hard to talk about because it’s hard to quantify. Culture is the reason a person stays at a company. As leaders, we have to be very intentional. Dane uses a Dreams concept as the center of their culture. Quote: “When there’s hope in the future, there’s power in the present.” Dreams of the future can create a member that’s much more alive and engaged. Dane would rather have someone that is with him and fully engaged for 1 year, than someone who is with him for several years but is not engaged. Talking about dreams helps people stretch themselves more than talking about setting goals. Creating a list of things a team member dreams about outside of work can help them be engaged at work. They can realize their performance can help them achieve their dreams outside of work. “When we set goals, we set them with the mentality that they should be achievable; we like to set goals that we know are within reach. With dreams, we’re able to break away from the commitment and obligation of what we think we can do and instead can focus on what we’re EXCITED about.” Dane has a Dreams workshop available. Dane discusses how to improve your company culture: Identify what the true culture is right now – get feedback from your employees (current and outgoing) Determine what your vision for your culture is. Make sure your leadership team is fully bought into living the culture. You can impact a lot of people with your company culture. The Dreams model helps your team live on purpose. Living on purpose keeps them from focusing on self only. Dane Espegard’s Recharge Round What habit do you think has led to success in your life? A morning routine of exercising and reading. If you had one do-over, what would it be? The way he handled his finances early on as he got out of college. If he had a dreams list at an early age he could have had more investments. Connect with Dane: Dane Espegard’s website:  Access Your Free Copy of Dane’s book: LinkedIn Facebook Instagram Learn more about Gary’s Mastermind group at Get your Daily Dose of Positive at
31:52 08/22/2022
Ep: 239 Bill Ringle
Introducing Bill Ringle I’d like to welcome Bill Ringle, a former Apple exec who founded Bill works with leaders of privately held high-tech companies to work more effectively and serve a larger client base, without the drama, frustration, misunderstandings, chaos, and stress that is often the norm. He has dedicated his professional career to helping overwhelmed managers become admired leaders who can help grow and scale companies.  Bill is the author of the upcoming book titled, Grow Business Now, and he hosts My Quest for the Best, the podcast for ambitious small business leaders, with more than 400 episodes with top published thought leaders like Dan Pink, Nir Eyal, Doug Conant, Whitney Johnson, John Lee Dumas, and Dorie Clark sharing their stories, strategies, and tools with listeners. Bill travels from Philadelphia and can be found playing tennis, playing Wordle, or hiking with his border collie when not working. What problem do you solve? How to make your delegation better whatever your industry or where you are. Show Notes: People typically like to dump or pass off their least favorite jobs.  Delegation has three aspects that make it effective You are getting more done than you could on your own without spending more time. You are involving others. You are building bench strength throughout the organization. When you hit those 3 marks you are doing the job of someone who can be trusted in the organization. A sign that delegation is not going well is that the manager says they don’t have time to delegate. It’s a sign that they need to teach others. Also, consider where you are adding the most value and where it is not adding value that you do it. If it’s not adding value that you do it, it is a job that you need to delegate. When you don’t share responsibility, you lose access to very talented people. Envision the end result and communicate clearly and precisely what you want to the right people. Give credit so that you get the best results the next time you delegate as well. You have to be able to overcome your “control monster”. Have a review process to make sure the result that you envisioned is accomplished. This allows for feedback without criticism. Your ability to delegate is what managers look at to promote you. Steps to become a better delegator: Plan. Hire people that are different than you with different skills. Know who on your team has which skills. Make lists of things you do best. Know the things you should never be doing. Use a virtual assistant if needed Communicate the status of the work you are doing. Bill Ringle’s Recharge Round What habit do you think has led to success in your life? To be prepared.  If you had one do-over, what would it be? He tries to embrace mistakes as learning opportunities. However, if he were to do things over he would do things sooner. Reach out for help sooner, ask questions sooner. He makes a policy to have his team reach out for help after trying to solve things on their own for 15 minutes. Connect with Bill: Bill Ringle‘s website/delegation assessment:  LinkedIn Twitter Instagram Learn more about Gary’s Mastermind group at Get your Daily Dose of Positive at  
29:13 08/15/2022
Ep: 238 Eric Holsapple
Eric has a varied background as a successful entrepreneur and real estate CEO, but his real passion is merging business and mindfulness. Throughout his career, Eric learned that delegating and trusting others was the key to their growth and his freedom, leading him to found Living In The Gap, a program that teaches business professionals, entrepreneurs, and CEOs principles of leadership and business growth anchored in mindfulness practices. What problem do you solve? Eric is offering mindfulness or mindset habits that will help you reduce stress to increase your focus and the bottom line in your business. Show Notes: We can use mindfulness to move us out of divisiveness by using focus. Are we really listening or do we already have our own conversation going on with our thoughts already in place? Show people you care and that you don’t see them as just a vehicle to get something.   Employers are waking up to the fact that remote workers need to know you care. When the company cares, the employee is less likely to leave Mindfulness can also be explained as focus.  Focus (mindfulness) means you can get more done in less time and with less distraction and less stress and more production. We have so much coming at us today that we’ve stopped thinking about things. We are losing our focus. Service is gratitude in action. Putting your mind into a gratitude mindset is of great benefit. Being of service makes a positive difference and people notice and it connects you in the community. Start small with mindfulness and grow from there. People are more excited about their workplace if there is a greater purpose. Success is a mindset, not a destination. Eric Holsapple’s Recharge Round What habit do you think has led to success in your life? Being mindful! If you had one do-over, what would it be? If he had discovered mindfulness earlier, he would have been a better employer earlier.   Connect with Dr. Eric Holsapple: Dr. Eric Holsapple‘s website:  LinkedIn Facebook Youtube Instagram Learn more about Gary’s Mastermind group at Get your Daily Dose of Positive at
30:06 08/08/2022
Ep: 237 Zander Sprague
Introducing Zander Sprague Zander Sprague is the author of three books, including his newly published bestseller, EPIC Begins With 1 Step Forward: How To Plan, Achieve and Enjoy the Journey. Zander loves speaking to audiences around the world. Nicknamed the “God of Enthusiasm” because of his contagious energy and passion, he is a popular speaker, trainer, and podcast host. He is here today to help you plan, achieve, and enjoy the journey! Subscribe on iTunes, Stitcher, Google Play, Spotify, or listen here: What problem do you solve? Helping people make epic choices to have that epic life they've always dreamed of. What three questions will you answer for our listeners? How one small step can make a huge difference in the long term. What 2 magic words will dramatically boost your success. What the 97/3 rule is. Show Notes: When we have epic plans and desires, we can keep from being overwhelmed by making that first step Take steps and create structure and everything becomes easier Two magic words are "not yet". It contains hope and optimism. Not yet shows you are on the way. "No" is a lot more mentally defeating than "Not Yet."  Zander was on an epic journey to become a licensed counselor and it was interrupted by the pandemic. It gave him time to reflect and realize that everything begins with a first step and then another. Zander is also a proponent of being structured. It makes everything easier. Zander believes that 97% of our day is good and maybe 3% isn't. We need to not focus so much on the 3%. In baseball, hall of fame athletes have a batting average of somewhere in the 300s. This is getting it right a third of the time. We usually get it right more than 1/3 of the time in our lives. Keep things in perspective. If the majority of your day is good you should be focusing on that. Don't ignore all the good things going on. Enjoy the journey. Zander Sprague's Recharge Round What habit do you think has led to success in your life? Creating structure. If you had one do-over, what would it be? He would have gone to graduate school early and leaned into his passion for helping people sooner. Connect with Zander: Zander's website:  LinkedIn Youtube Instagram Twitter Learn more about Gary's Mastermind group at Get your Daily Dose of Positive at
28:00 08/01/2022
Ep: 236 Paul Edwards
Introducing Paul Edwards Paul Edwards is the Founder and CEO of The Reluctant Thought Leader - messages that matter, for people who need to read them. Authentically channeling the voice of the impact-driven speaker, coach, executive or entrepreneur in print. He is: Husband, father, mentor to young adults, follower of the Messiah, amateur bodybuilder and author of "Influencer Networking Secrets." What problem do you solve? Helping people understand the difference between writing something and spreading a message. You need to be very specific about how you communicate your message. Show Notes: Paul grew up being a mimic. He was also obsessed with words. Writing is demanded in the marketplace. When writing for someone else you need to learn how to write to sound like the other person wrote it.  Paul works to capture his client's voice and convey it to the world. A good content strategist will make the written word sound like it is coming from you. They save you time. To beat writer's block, Paul suggests you realize there are breaks.  Do an outline then take a break Let your mind take a break Write the content take a break Edit Paul recommends being specific with the title of your blog so that people will know exactly what your article will be about. Start off with a summary telling people what you'll be talking about. Point out why the article will help them. Tell people how. Give them some practical steps. Paul finds value in a mastermind because he's always found that when he's in a group of like-minded individuals, he gets good stuff out of the interactions.  Paul Edwards' Recharge Round What habit do you think has led to success in your life? Slowing down what most people do at breakneck speed and journaling. If you had one do-over, what would it be? How he interprets failure. He now interprets failures as success. It causes him less pain. Connect with Paul: Paul's website:  Paul's pdf writing success tool kit: Get Your Book Moving LinkedIn Facebook Learn more about Gary's Mastermind group at Get your Daily Dose of Positive at
33:48 07/25/2022
Ep: 235 Katie McLaughlin
Katie provides Leadership & Culture transformation for mature startups — helping leaders create inclusive cultures, build emotional intelligence, and work through their assumptions & biases so they can actually connect with and get the MOST out of their teams. She does this all through interactive, experiential, theatre-based exercises. Her bias for action is HIGH so attendees to her sessions always leave with at least one action item to immediately do to shift something in your behavior, relationships, and company. Working with Katie, you benefit from the powerhouse combo of her theatre background and over 15 years in the heart of business strategy, organizational development, and change management.
29:35 07/18/2022
Ep: 234 Paul Glover
Introducing Paul Glover Paul Glover is the No B.S. Workforce Development Coach, a "recovering trial lawyer", an ex-felon, an unabashed Starbucks addict, a Chicago Bears fanatic, the author of WorkQuake™, an online course creator, a speaker on business and leadership topics, and a Member of the Forbes Coaching Council. What problem do you solve? Why they should have a fool in their lives. What three questions do you answer? Are you an empathetic listener? Are you perpetually curious? Are you embracing your failures? Show Notes: We need to go from transactional relationships to relationship building. We have to know the other person and how they are feeling. We have to move from ‘how are you doing’ which is translated into what are you doing It’s no longer about pay. If you want a relationship to succeed and prosper you need Paul’s 3 A’s. Attraction - this has to do with the positive energy you put out to the world Attention - are you paying attention to your people Training Promotion Engagement Appreciation - Say Thank you! Thank you for hanging in there Thank you for achieving the goals Etc. Previous generations want this as well. They were just taught they couldn’t have it. We need to get over the fact that the needs of the workforce have changed. Psychological safety is important. This is a safe place to tell the truth. You need to be present where your employees are. Leaders seem to think they are beyond reproach. They fail to be authentic For a future together we need to be willing to accept others' shortcomings. It’s essential for leaders to be storytellers. They need to tell the Hero’s journey. They need to talk about adversity and overcoming it Paul’s book, Work Quake, talks about operational improvement that comes about with employee engagement. Paul Glover's Recharge Round What habit do you think has led to success in your life? Morning Gratitude. It sets your day up positively. If you had one do-over, what would it be? Paul would have had a 'fool' in his life sooner -- He spent over 5 years in jail with over 2 of it with revenge on his mind before he realized he was the one that made the mistake. He now relies on a trusted advisor to help him with blind spots. Connect with Paul: Paul's website: The link to - Everyone Needs a Fool in Their Life. LinkedIn Facebook Twitter Instagram Learn more about Gary's Mastermind group at Get your Daily Dose of Positive at
39:26 07/11/2022
Ep: 233 Amy Anderson
Amy Anderson's 28-year marketing career led her to branch out and open her own small consulting firm, Wild Coffee Marketing.  She shares her entrepreneurial journey with other women, how she selected her business partner, tips for business branding, and marketing mistakes to avoid. Introducing Amy Anderson What problem do you solve? Maintaining engagement and a strong culture with distributed (remote) teams. What three questions do you answer? What is your approach to managing a distributed team? What is your philosophy about client management? What role does culture play in your company and why is it important? Show Notes: Amy’s company started in 2016-2017 when people were starting to get used to working from home. They asked: How do you keep employees engaged? How do you create a culture of accountability? How to keep them motivated. You have to be intentional. You have to create systems and processes When you start to grow a company you need to think as a big company, not a small company. You have to consider things you will want in place as the company grows. Consider updating your processes as your company grows. Also, consider you may need to update them over time. You’ll have team members with the strength to document processes. Utilize their strengths. Be sure to be repetitive to help remote team members absorb the information. Amy’s company addresses their customers as partners to create the right culture. It helps them realize they are in it together. It helps them listen and really understand. They really ask their partners about their place in the marketplace to determine where they need to go. Creating a company culture within is important to be successful. There needs to be a higher purpose. They need to know their why. -- their mission and values Everything they do should move around this. They review goals and do a 90-day review. It is a discussion where they can openly talk. They rate their energy. If they are not at a 10 they try to determine why and what can change. Give feedback immediately. This gives an opportunity to redirect immediately.  Do truth with compassion. Approaching people with compassion and kindness gets the best work. Employees want to know their employer cares! If you’re not always selling then you don’t have a business. Always understand your finances. Bring in expertise. Amy Anderson's Recharge Round What habit do you think has led to success in your life? Absolute, unrelenting consistency. If you had one do-over, what would it be? Pricing services right and focusing on the value and having confidence going out into the market. Connect with Amy: Amy's website: LinkedIn Facebook Twitter Learn more about Gary's Mastermind group at Get your Daily Dose of Positive at
31:12 07/04/2022
Accomplishing Goals For The Next Quarter
Accomplishing Goals For The Next Quarter Are you accomplishing the goals you set for yourself? Gary shares what he’s learned about goal accomplishment What is your game plan Are you doing what’s most important Gary sets yearly goals but then breaks them down into quarterly chunks Gary feels a written plan helps you attain your goals Review your yearly goal Decide on 1 to 3 goals professionally and personally you want to achieve in the next quarter (these come from your yearly goal) Write them out in the SMARTER method Specific Measurable Actionable Relevant Time-bound Exciting Realistic Next Create and Review your Daily Rituals which are: Morning Ritual, Workday startup ritual, Workday shutdown ritual, and Evening ritual.  Make changes or set up each ritual for the next quarter. Review and decide on your Ideal Week.  Block time on your calendar for what matters the most to you. Gary has an upcoming class in October   Find your Full Focus Planner at If you are interested in participating in our upcoming class, send an email to and we’ll send you more information.
12:50 06/27/2022
Ep: 231 Ken Marshall
Ken “Magma” Marshall is the Chief Growth Officer and Managing Partner at RevenueZen. Ken is an endlessly curious person with a cliche coffee addiction and a burning desire to encourage and empower others to pursue meaningful lives. Throughout his 7 year experience, he has learned to help those achieve their goals and solve their business problems. Ken would be delighted to share all his insights with you and your audience. Introducing Ken Marshall What problem do you solve? How to grow through organic and attraction-based marketing and demand generation. What three questions do you answer? How to get past all the noise of what SEO actually is and what it used to be and how to actually use it. How to use your personal brand, particularly as a business owner/founder/CEO on platforms like LinkedIn. How we can grow as people and how to help understand more through behavioral psychology. Show Notes:   Start with best practices and the easy things you can do. Set up your Google profile - it’ll only take the weekend. As a B2B, put your services and pricing on your website to prequalify your customers. Be sure to talk about things on the website that you would talk about in the sales process. Be authentic. Know who you are as a company and know how you are different. This helps you know who your target customer is. How do you know what platform? It depends on what you are trying to do. Who you are selling to? Where are they hanging out? Create assets for your customers. Share knowledge, offer worksheets, and provide free tools. Work on it over time Don’t wait for it to be perfect and 100% complete. Do send it out regularly.  SAS (Software As Service) companies are impacting our lives. These are services that automate things for us. It’s a niche of Ken’s. Ken’s journey started in a marketing firm before he started on his entrepreneurial journey. He is energized by creating things. Ken outlines how to help with your SEO and create warm leads Answer who you are selling to and then answer what their 10 pain points/problems are. Then, make a sheet that shows what you offer to solve their problems. Next, make a column that actually answers how that solves their pain. After that, use your website to educate them and offer them something incredible to start helping them. Create a page on your website for each of your solutions. Be sure to put down information about who you are and what you believe. Make it easy for them to get in touch with you. Ken Marshall's Recharge Round What habit do you think has led to success in your life? Having a morning routine gives him perspective, energy and focus for the rest of the day. It includes hydrating, quiet time, exercise, and looking at his day ahead. If you had one do-over, what would it be? He has a heart to help people that are underserved and he used to do that but hasn’t as much anymore. He wants to get back to that. Connect with Ken: Ken's' website: Ken's social selling intelligence software product: LinkedIn Learn more about Gary's Mastermind group at
34:06 06/20/2022
Ep: 230 Chris Craddock
A nationally certified Life Coach in Leadership and one of the top Real Estate professionals in the world closing 30-65 deals a month, Chris Craddock is the host of the Uncommon Real Estate Podcast, a realtor, and entrepreneur who runs multiple successful businesses in the Washington DC Metro area (and Richmond, VA). Chris and his companies consistently bring in close to 10 Million in revenue per year. His team, The Redux Group, sold just over $160 Million in volume in 2020. Chris has been married for 21 years and is the proud father to six beautiful children. Subscribe on iTunes, Stitcher, Google Play, Spotify, or listen here: Introducing Chris Craddock What problem do you solve? How to scale your business, how to replace yourself. How to grow passive income. What three questions do you answer? What is the best way to scale your business beyond yourself? How do I start looking at money in a different way? What is the language of money that you’ve learned? Show Notes: Don’t try to elevate yourself out of the business too early. Get a reading list of how to scale your business. E-Myth Who Not How Scrum: How to do Twice The Work in Half the Time EOS Traction Clockwork Do time tracking. Run a time audit. Consider hiring someone to do your low value productive. Your income will go up when you let go of tasks. Continue to look at things you do that you can hire someone else to do. Chris started hanging out with people that had scaled their business and that also helped give him the path. When you are in the mix it can be hard to tell what needs worked on. You need to step back to see what needs to be done. We all have a kingdom. Our money is our army. We need to put it to work. We need to send it out to do work and it should come back bigger and stronger. It should help strengthen our kingdom. The difference between the genius and the idiot in real estate investing is how long you hold it. You win with real estate for different reasons. Read the book Tax Free Wealth. Study about real estate. You can consider accelerated depreciation on real estate. It’s not always wise to wait for the market to go down. If you hold a property long enough, you will win. Chris feels that the market is not the same as 2005-2008. Loans are not being given out as easily. He doesn’t feel a massive crash is coming like it did then. Real estate is a hedge against inflation. Money has a language. We don’t want our kids to be illiterate. Rich Dad, Poor Dad is a good book It’s important to help others understand money so that they can learn how money can work for them Chris Craddock's Recharge Round What habit do you think has led to success in your life? His morning routine. Chris stacks his habits in the morning. He reads the Bible, has prayer time, writes in his journal, writes his goals and works out every day while listening to an audiobook. If you had one do-over, what would it be? When he was really winning big, he thought everything he touched would turn to gold and that caused him to lose a lot of money. So now when he checks himself to make sure big decisions aren’t based on a miss appropriated view of himself. Connect with Chris: Instagram @craddock Chris' Podcast: Uncommon Real Estate Chris' website: Instagram @craddock Facebook LinkedIn Learn more about Gary's Mastermind group at
36:13 06/13/2022
Ep: 229 Russell Pearson
Our next guest is a Business Strategist, Designer, Podcast Host, Keynote Speaker, and Blacksmith. Whether stalking the big stage, going global from his private studio, or rocking a comedy club, he brings passion, humor, and insight to every discussion.   For over 25 years, he has been working with passionate yet frustrated business people to transform the way they grow their organizations. An award-winning business owner, founder of the Forge Business Program, host of the Marketing Report Podcast, Past National President of Professional Speakers Australia, and father of 3 feisty children. Please join me in welcoming...Russell Pearson. Introducing Russell Pearson What problem do you solve? He helps close the gap between marketing and sales, and he also helps you decide what you want from life. What three problems do you solve? How do I actually make connections to my ideal clients? What sort of business can I have? At the end of the day, what do I need to do to get it? Show Notes: Referrals are someone else making a decision about who you work with. Understand who you want to work with. You don't have to pretend to be someone else, just be more you. There are two sides to the coin: Yes, you need to understand who you are to attract the right people. You also need to be disciplined enough to do things that need consistency. You need to be connecting with people on a weekly (if not daily) basis. You won't have opportunities if you're not connecting. What's the process for connection? You want your clients to know, like, and trust you. People do enjoy content creation, but they often do it to avoid connection. Branding is taking yourself and your business to make something completely unique and exciting. People will experience the way you solve things in a way they haven't before. Ask people if they want help. If you don't ask, you don't get it. Can you use a social media platform to reach more of your audience? Have communication with people who you will love to work with and people who will love to work with you. Russell says it was important when he learned to say yes to things, and by saying yes to things, he found himself in situations where he could step up and step in. To stay relevant, you should be in constant communication with your clients (both past, present, and future). Russell Pearson's Recharge Round What habit do you think has led to success in your life? Russell always says yes to opportunities, and when he has too many opportunities, he gets clear about what he wants. If you had one do-over, what would it be? He would realize sooner that he can actually have anything he wants and that he doesn't have to give something up to get it. Connect with Russell: Russell's website: Facebook LinkedIn Learn more about Gary's Mastermind group at  
34:05 06/06/2022
Ep: 228 Gene Rice
Rags-to-riches author and CEO Gene Rice and his high school English teacher daughter Courtney Bejgrowicz, share critical information alongside professional and personal successes and failures to demystify adulthood. They are the co-authors of the book “Grad to Grown-Up” which teaches everything you didn’t learn in school but all you need to know to launch your personal and professional life. The five sections—life, job search, career, personal finance, and health and relationships—provide real-world insights that are often overlooked in formal education. GENE RICE is a leading executive retained recruiter, placing over 1000 executives while building one of the largest search firms in the world. He is also chairman of Rice Cohen International, and co-founder of the Plant a Seed Inspire a Dream Foundation, which has helped over 700 children pursue their passions.  He brings a desire to help others to all he does. Introducing Gene Rice What problem do you solve? How do you create great professional success? What three problems do you solve? He will share three things that help lead to a long-term fit between a company and a candidate. He will give questions that will quickly help determine if someone is a fit. He will share simple tips that can be incorporated into the company that may change the culture and help change profits. Show Notes: There are three things to look for when trying to find a long term hire: Any candidate that joins a corporation should feel they can add value to it. A year after joining, new hires should be able to step back and examine the multiple ways that they have grown professionally. New hires need to respect and like the people they work with. If they don't have a rapport with their boss, they will be unhappy and will leave. If you're doing a behavior-based interview, you have to connect with your interviewee. You want someone to feel that you care about them upfront. Be upfront when you schedule an interview. What got you intrigued to talk to us? Gene asks potential hires several things: I really want to understand your background. When were you the happiest professional and what was happening to make that so? What do you enjoy most about your current position at your current company? If you were the CEO of your current company, what would you change about it? If I were to give you a magic wand to create your ideal company and job for yourself, what would you create? What would the culture be like? What questions do you still need to have addressed to make sure this is a good fit for the both of us? Help your staff and help your company create purpose. They want a greater purpose. The first of every month Gene does a month-end review. He reviews the five goals that an employee has set and managed. It's important to recognize employees for the things that they did well that month. A month-end review lets businesses keep in touch with their people. Gene tries to positively impact as many people as possible every day. Bring in interns to your business. At the end of an eight-week program, you'll know if you want to hire any of them. For interns, they should ask themselves if they can see themselves doing this and staying happy doing this once they have finished their eight weeks. If you go out of your way to reach out to people, they will want to go out to lunch with you and vouch for you. Support your kids' passions. Help them find how to create a career from what they love. Gene's book has 68 tips that covers areas of life, interviewing, health, relationships, and personal finances. Connect with Gene: Gene's websites: LinkedIn Gene Rice Facebook Courtney Bejgrowicz Facebook Grad to Grown-Up Facebook Instagram Learn more about Gary's Mastermind group at
38:41 05/30/2022
Ep: 227 Terrance Lee
Terrance Lee, AKA The Introvert Leader, has taken on many leadership and management roles as an introvert at several Fortune 500 companies in the defense industry, with proven results. He has made it his mission to help empower other introverts to tap into their own inner leadership potential. Introducing Terrance Lee What problem do you solve? He wants to solve the problem of people assuming that introverts are lacking something. What three problems do you solve? Can introverts be effective leaders? He breaks myths about introverts. What are some strengths that introverts have? Show Notes: People think about the loudest voices when they think about leaders, but there are things about leaders that go unnoticed. Leaders need to be good observers. Someone who doesn't talk a lot may be practicing active listening. People confuse what introverted and extroverted really mean. It's about stimulus. Introverts gain energy from being alone. Extroverts gain energy from being around other people. It's a myth that introverts are quiet. Terrance used to be terrified of speaking in public, but he got to where he is by being thrown into the fire. Sometimes a situation that seems like the worst is a great opportunity.  Emotional intelligence is really important in leadership. High empathy helps teams work together. Terrance had trouble feeling comfortable in being his authentic self. He felt like he had to become someone else. Terrance's book came from him thinking for so long that he couldn't be a leader. He thought to himself that there must be other people who have the same struggles. His book is divided into 10 chapters. Each chapter focuses on a different leadership principle that is supported by 3 pillars. Terrance Lee's Recharge Round What habit do you think has led to success in your life? Terrance is consistent and open to learning. If you had one do-over, what would it be? He would change his thinking that he had to change himself and would have discovered the confidence to stand up for himself sooner. Connect with Terrance: Terrance's website: Facebook Twitter LinkedIn
31:58 05/23/2022
Ep: 226 Martin Saenz
Martin is a Managing Partner of Bequest Funds. Renowned as a thought leader in the mortgage note investment industry, Martin is generous with his firsthand expertise, to the benefit of his many clients and followers. Genuine, loyal, and passionate about creating a better world through profitable business, he works hard to share and spread success. Martin holds a BA degree in Philosophy from U.T. — San Antonio, an MBA from Drexel University, and an M.S. in Project Management from George Washington University. Introducing Martin Saenz What problem do you solve? We create passive income for investors that are looking to retire at some point and need passive income to live. What three problems do you solve? What is note investing? What are the risks behind note investing? What are the benefits of note investing? Show Notes: Most importantly, what is somebody investing in? Note investing is about mortgages that are originated at the bank but about 4% of loans go into default. Banks bundle the mortgages that aren't paying together and sell them off into secondary market. Martin's mission is to help families stay in their homes by paying the mortgage that they can afford and still making a profit for his company. The risk with note investing is who are the operators of the fund? Are they committed and are they experienced? There's a risk of delinquency with note investing. You have to make sure people continue to pay. Martin keeps his mortgages safe and buys owner-occupied mortgages. Martin gets his passion in helping homeowners and in building passive income so that people don't have to work till they die. The CEO helps share the vision for the business and the people who execute it. Break out how much of your income is passive and how much is active. How can you invest additional money in passive ways? Martin Saenz's Recharge Round What habit do you think has led to success in your life? Martin looks at his financials every day. If you had one do-over, what would it be? He got scared of an opportunity and didn't take it. He thought too small, and then someone else executed his vision and succeeded. Connect with Martin: Martin's email: Martin's website: Ebook Collection LinkedIn YouTube Other LinkedIn Learn more about Gary's Mastermind group at
27:21 05/16/2022
Ep: 225 Joseph Wilkins
Joseph Wilkins founded ProCreative a marketing agency focused on infomercials, TV commercials, and online video. Previous clients include Google, Linkedin, and McDonalds.   With two decades of experience, hundreds of millions of online views, and over $50 MILLION in tracked sales, Joseph enjoys sharing his simple 8-step process any business can copy to drive immediate online sales.  Introducing Joseph Wilkins What problem do you solve? He is going to solve the problem of how to take a customer who knows nothing about his business and get them to want to learn more in three minutes or less. What three problems do you solve? How do I grab the customers' attention? What kind of companies are a good fit for what kinds of videos? He will list the 8 steps that he takes every project through. Show Notes: Humor gets results. Companies that have humans as their targets get results. Humor has to be relevant and has to be targeted at the right audience. People go onto social media platforms to be entertained so that will resonate with them better. TV types ads won't work on social media. Joseph's 8 Steps to Funny Sales Videos Step 1 - Research You've got to do your research before doing anything. It's the foundation. The first step of research is learning about the consumer and the first thing you need to do is to listen to your customer. Read 100 customer reviews about your product.  What are the most common reasons that people like and buy your product? Don't try to be everything to everyone. Step 2 - Brainstorming Who is the character for this video, and what's the big problem that we're going to solve? Don't worry about getting good ideas. Throw out as many bad ideas as possible. Step 3 - Scripting Bring in a skilled storyteller and writer. Create a story arc where someone starts with a big painful problem that your audience can feel. Then, have them meet someone who presents a solution to their problem. Finally, show how the character's life has been transformed by implementing that solution. Step 4 - Add Comedy Bring in comedy writers who will add to your existing story and bring it to the next level. Step 5 - Production Everyone has the ability and the equipment to create a video, but you have to know how to use it. When looking for actors, look for who adds to your script. Who keeps your attention? Ask your applicants back for a live addition. How do they react on the spot? Step 6 - Editing Comedy is all about timing. You need a good editor. People stop watching videos because they're bored or it's not relevant to them. You have 5 seconds to get someone's attention. Then you have to get it for another 15 seconds. Then again. You need to interweave your product information with hooks that keep your audience watching. Joseph creates several versions of his videos to meet the needs of certain platforms and situations. Step 7 - Testing What is your retention curve like? Where are people bouncing? Most people bounce when the product is introduced. Step 8 - Forget About Viral It's not about going viral. It's not a one-and-done. Keep at it. You have to build this funnel, and then fuel it. Joseph Wilkins' Recharge Round What habit do you think has led to success in your life? Joseph is a creature of habit and has a routine and personal time for himself. He says that he writes down his goals and sticks to them every single day. If you had one do-over, what would it be? He would have sought advice more and sought a mentorship sooner. Connect with Joseph: Joseph's website: Facebook Twitter Get a free ebook from Funny Sales Videos Learn more about Gary's Mastermind group at  
45:35 05/09/2022
Ep: 224 Amy Rose Herrick
Amy Rose Herrick, is “America’s Profit Building Specialist.”  She trains Entrepreneurs to build bigger bottom lines saving them time, and money in the process. Amy helps business owners structure the sale of appreciated assets to reduce capital gains taxes or eliminate the capital gains taxes entirely- legally, morally, and ethically. What problem do you solve? We're going to work on building profit for you today. What three problems do you solve? I find out where your hidden profits are. Every business should be sellable every day of the year. If you're thinking about selling a business, when should you start preparing the business for sale? Show Notes: CPA's function isn't to dive into your business to see if you're using your money correctly/incorrectly. Amy goes through every area of your business to find where you can get more profit. It's not always about making more sales but about reducing waste. Amy has many courses for entrepreneurs. What is your return on investment? Just because you throw an ad out doesn't mean that it's going to make you money. Top-of-mind awareness can work but that doesn't mean that you're something someone will buy. Let other people sell something if you're not making a net profit on it. You want to think of selling your business from the moment you start it. Have a package that shows the buyer what they're getting. Even if you're not willing to sell, look at why people are wanting to buy you. Just because you're the only owner doesn't mean you can't have an exit strategy for unexpected circumstances. An exit strategy assure that the work you put in doesn't evaporate or implode. There are many kinds of exit strategies. You need a non-disclosure statement when attempting to sell. Amy Rose Herrick's Recharge Round What habit do you think has led to success in your life? She engages professionals to expand her knowledge base. You can always learn more. If you had one do-over, what would it be? She wishes she would have exited some of her affiliations sooner so that she could've embraced social media sooner. Connect with Amy: Amy's website: Email Facebook LinkedIn Instagram YouTube Learn more about Gary's Mastermind group at
33:26 05/02/2022
Ep: 223 Bew White
Bew White lll, is Chairman of the Board of Gabriella White and its brands, Summer Classics, Gabby and Wendy Jane.   In 2013 he was named Entrepreneur of the Year by the Society of International Business Fellows and in 2021 Bew White received a Lifetime Achievement Award from the International Casual Furnishings Association. He is also the subject of the well-received biography A Summer Classic: The Bew White Story by Christopher Taunton.   Bew graduated from Auburn University in 1972 with a degree in textile engineering. The phrase “outdoor living” had hardly been coined, as outdoor furniture was simply known as a table and chairs you would find on a basic patio deck.   At just 28 years old, Mr. White left his job at his family-owned business, Avondale Mills, and started a sales representative company in 1978 called Vista Corporation, specializing in selling outdoor furniture. In 1987, Bew started multiple companies in an effort to expand from selling on the road to building a national brand. One of those companies was Summer Classics, which was created around Bew’s thought of designing and manufacturing products that he would want for his own backyard. With a business model based on creating products that were consumer-driven, would stand the test of time, and would not go out of style, Summer Classics officially took off in 1987. Show Notes: Bew's health complications prompted him to get going and write his book. Two of the biggest events in Bew's life were the 2008 recession and his 25th wedding anniversary. It caused him to think back on his life and realize that he needs to focus on his wife and her presence. Bew jokes that he has his MBA in mistakes and that he's working on his PhD. It's about moving forward and learning from your mistakes. Bew says that he realized that he needed to start on something that could work without him. Branding is the biggest part of his marketing business. How will you differentiate yourself? Bew always knew his business would take off and told his employees that they were working on a $500 million idea. Get experience. Learn how to read a financial statement. Relationships are important to living a successful life. You have to constantly work on developing them. People often say they didn't take enough risks in life or didn't spend enough time with their family. Bew thinks he took more than enough risks in his life. Bew White's Recharge Round What habit do you think has led to success in your life? Bew says that a habit of integrity is really important because it takes a lifetime to build a reputation but a moment to lose it. You get the future you plan for. If you had one do-over, what would it be? He would have spent more time with his children. Connect with Bew: Bew's website: Bew's Email Facebook Twitter YouTube Learn more about Gary's Mastermind group at
35:26 04/25/2022
Ep: 222 Chris Pistorius
Chris Pistorius is the founder of KickStart Dental Marketing. While Chris specializes in dental marketing, other medical professionals, marketers, entrepreneurs, and businesses can learn from his digital marketing experience of over 15 years. Chris has worked with countless local business owners in all industries across multiple facets of marketing, consulting, and coaching. Chris has been able to build his local digital marketing agency into one of the top marketing agencies in the country, as listed on UpCity, SEO For Growth, DesignRush, Expertise & AgencyVista. He shares his expertise by giving marketing seminars across the country and hosting a weekly marketing podcast. Introducing Chris Pistorius What problem do you solve? Chris helps local businesses find how they can be more effective in their local market and attract more customers. What three problems do you solve? What are the best ways for a local business to promote itself? What kind of metrics should you use to know if your marketing efforts are working? What are some things you can do to market to people once they've become your customer? Show Notes: It is a struggle to make yourself more visible online. Digital marketing is critical. First, you need to know how to be found. Then, you can focus on how to be chosen which is just as important. Video testimonials are effective. Use your Google my business profile to dive into your digital marketing. How many widgets are people buying from your marketing efforts? Adjust your marketing accordingly. Don't spend more on marketing if you're getting fewer returns. The most valuable tracking method for Chris is seeing how many customers you are getting and where they are coming from. Your phone has tremendous capabilities to make short, effective videos for your business. Always ask for references. Chris Pistorius' Recharge Round What habit do you think has led to success in your life? Chris creates opportunities for himself. He doesn't sit around waiting for stuff to happen. If you had one do-over, what would it be? Chris says that for the first few years of his business venture he didn't create a company but only created a job for himself. If he could go back, he would have hired more people to help him with things he wasn't good at sooner. He would've worked more on the business than in the business. Connect with Chris: Chris' website: Facebook LinkedIn Twitter Learn more about Gary's Mastermind group at
29:49 04/18/2022
Ep: 221 Tim Redmond
For over 35 years, Tim Redmond has been growing highly successful businesses including his work at PriceWaterhouseCoopers, growing a software company from 2 to 400 employees then selling it to Intuit, Inc., and helping thousands of business owners gain time and financial freedom. Tim is also an author and speaker throughout the world whose leadership maxims have been featured in John Maxwell’s 21 Irrefutable Laws of Leadership. Tim also runs a non-profit, Redmond Leadership Institute, that trains pastors, business leaders, and government officials in developing countries. Tim works with all kinds of business owners with a variety of beliefs. For those who request it, he provides a Biblical framework around every Growth Principle he implements. Tim is madly in love with his hot wife Sandy and his 4 above-average children. He is a wicked harmonica player. Tim also loves reading, playing tennis, and chasing his wife around beautiful resorts. Introducing Tim Redmond What problem do you solve? Tim works with small business owners and helps them optimize their marketing, sales, and business systems so that they make much more money. He helps businesses so they are less reliant on their owners. Show Notes: Your business should serve you, the owner. A lot of people waste money on marketing. You need to define what makes your business unique. If you're not remarkable, you're invisible. Have a no-brainer offer for customers. To build well, you need to build a team around systems that they implement. Build clear. Make it simple. Genius is the far side of complexity. Businesses go stagnant because people get bored with their job. You have to get your business predictable but in a way that does not withdraw your heart from it. What is it that needs to be done? Who owns it? When is it going to be done by? Casualties take casualties. Replace it with a level of excellence? Redefine wealth. Wealth is creating something of value to serve other people with it. Wealth comes from you regardless of the challenges you face in your business. Look at things differently. Start with a fire of desire. What do you want your business to do for you? What have you done or how are you actively pursuing that? Email Tim at (email) to get a free coaching session with a growth plan. You can widen your reach by narrowing your focus. Tim Redmond's Recharge Round What habit do you think has led to success in your life? Tim's habit is his daily power planning. He gives himself a set time, place, and pattern to go over everything and ask seven questions that are unique to his business. He time locks important stuff into his calendar and then puts everything else into his to-do list. If you had one do-over, what would it be? Tim did not create a sales workflow at the beginning which affected his business. Connect with Tim: Tim's website: Facebook Instagram LinkedIn Twitter YouTube Learn more about Gary's Mastermind group at
29:13 04/11/2022
Ep: 220 Ali Meshksar & Kevin Kamali
Kevin Kamali and Ali Meshksar are two interior design entrepreneurs with 20+ years of industry experience in the home design renovation space. Kevin and Ali have learned what it takes to start, grow, and run a successful company while achieving client satisfaction in the process. They are happy to share their tips and advice to help other business owners do the same. Introducing Ali Meshksar & Kevin Kamali What problem do you solve? Ali and Kevin help people remodel their homes. They redesign them and make their spaces more efficient. What three problems do you solve? How did we grow our business quickly? How did we go from 0 to a multi-million dollar company in six years? How did we get five-star reviews? Show Notes: Ali and Kevin started their business by seeing the problems of other companies and then attempting to solve them. What are their problems with management? with helping customers? Be honest with the customer. Everything on the sales side of Ali and Kevin's business is automatic. Systemize your processes. Don't waste time. If someone wants something, they call Ali and Kevin. Anybody can do it. Coordination is big. You have to have those systems to make things run smoothly. Prepare your customers. Don't be afraid of their reactions. Try to solve the problem. Don't run from it. You have to be honest with the customer from the beginning through the whole process. Tell them what is possible and what is not, and they will be more understanding. The customer does understand. They are smart. Ali and Kevin try to have a presence on all social media so people can find them. Ali Meshksar's Recharge Round What habit do you think has led to success in your life? Ali wakes up early and always tries to learn. He also believes you have to take risks to do business. If you had one do-over, what would it be? Ali says he wishes he had started on social media sooner. The best thing to happen to the business was to make digital content that gave customers knowledge. Kevin Kamali's Recharge Round What habit do you think has led to success in your life? Kevin says that he is a very detail-oriented person. If he sees something, he has to learn about it, and if Kevin doesn't know something, he doesn't mess with it. If you had one do-over, what would it be? He would have started his own business much earlier in life, so he could have become his own boss. Connect with Ali & Kevin: Their website: Facebook Instagram Learn more about Gary's Mastermind group at
33:49 04/04/2022
Ep: 219 Success in Hiring
Gary’s 5 steps to Success in Hiring Step 1: Recruiting Employers are having trouble finding quality, top-notch employees, and the labor market is going to stay tight.  Gary noticed that his problem came when he started hiring people to fill a spot instead of filling a spot by hiring the right person. Employers should recruit online. It is important to think like the talent you want to attract. What are unique ways you can recruit new people? Share job postings on your personal pages, your business pages, and your employee’s pages to reach more people. When recruiting, have your current employees do referrals. Step 2: Interviewing Be a better interviewer when interviewing potential new hires. Ask about competencies and skills, not emotions. Use behavior-based interview questions. Have an automated system in place that sends an email reply when someone applies to your job postings. In your applications and interviews, ask for three references to attest to your applicant’s skills. Doing phone interviews and fewer interviews can help free up your time so that interviews do not take up so many resources. Step 3: Hiring When we hire on skill over emotion, we get better results. Bad hires cost businesses time and money. Gary’s Success in Hiring program can help develop your hiring filter in which an average is found between your ideal candidate and your worst candidate.  Step 4: Onboarding If you don’t have a good onboarding process, your new hire will start looking for a new job. Create engagement and make sure your employees are present. Gary suggests 9 ways to successfully onboard: Have a positive and strong culture. Prepare co-workers for the new hire. Set new hires up for success. Have HR take the new hire around the office and introduce them to everyone. Take your new hire to lunch. Have an employee onboarding checklist. Assign your new hire a mentor. Follow up with your new hire and adjust frequently. Have your new hire give you feedback. Step 5: Coaching Do your manager manage or do they lead? Leadership roles affect employees’ engagement. You have to build trust but also create accountability. Download the Success In Hiring Overview Document HERE 27 Best Free Job Postings at Sign Up for the 5 Part Success In Hiring Video Series at http://SuccessInHiring.Biz 
24:12 03/28/2022
Ep: 218 Shauna Shapiro
Shauna Shapiro is a professor, author, and internationally recognized expert in mindfulness and compassion. Dr. Shapiro is the author of Good Morning, I Love You. She has been an invited speaker for the King of Thailand, the Danish government, Bhutan’s Gross National Happiness Summit, the Canadian government, and the World Council for Psychotherapy, as well as for Fortune 100 companies including Google, Cisco Systems, Proctor & Gamble, and Genentech.  The New York Times, BBC, Mashable, the Huffington Post, Wired, USA Today, and The Wall Street Journal have all featured her work, and nearly three million people have watched her TEDx talk “The Power of Mindfulness.” Dr. Shapiro is a summa cum laude graduate of Duke University and a fellow of the Mind and Life Institute, co-founded by the Dalai Lama. Introducing Shauna Shapiro What problem do you solve? She's going to solve two problems for CHARGERS today. Shauna will solve your wandering mind which is when your life is on autopilot and you can't focus or concentrate. She will help you find more compassion for yourself and treat yourself with kindness. Show Notes: When you make a mistake and shame yourself it shuts down the learning centers of your brain. You get stuck in the habit patterns you're trying to change. Self-compassion releases dopamine which turns on the learning centers of the brain and activates motivation. It gives you the strength and courage to move forward. A failed habit is just learning ways that don't work for you. Whatever you practice grows stronger. It is natural for your mind to wander. The key is discipline and compassion. They go hand in hand together. Mindfulness is a way of being present and focusing moment by moment. Mediation is the exercise or practice you do to train your mindfulness. Mindfulness has a lot of great benefits like reducing stress, strengthening your immune system, and improving your sleep quality. Mindfulness can decrease bias and increase decision-making and compassion. The first step to meditation practice is knowing your intention. Why are you doing it? Why is it important? The second thing is knowing when you are going to do it. She recommends doing it first thing in the morning or right before bed. The third thing is to set ridiculously unambitious goals. Start small and meditate for a minute or five. Then work up to more. Finally, be kind to yourself. Recognize that you can begin again in any moment. Adjust, pause, contact your body and mind, and begin again. Know that there is a science behind mindfulness. It's never too late to change. Begin. Practice makes change. Shauna Shapiro's Recharge Round What habit do you think has led to success in your life? Shauna's biggest habit is the 'Good Morning, I Love You' practice. She wakes up, puts her hand on her heart, and treats herself with kindness. If you had one do-over, what would it be? She would've stated how important it was to be on her own team and been a friend to herself sooner. Connect with Shauna: Shauna's website: Instagram Learn more about Gary's Mastermind group at
24:55 03/21/2022
Ep: 217 Johnny Eaker
Johnny Eaker is the founder and chief strategist for Cosmic Sauce, a video marketing agency in Columbia, Missouri, where he helps clients craft video marketing campaigns that drive results. Prior to founding the agency, he was a video director for State Farm Insurance, a Fortune 50 brand with one of the largest in-house creative agencies in the nation, where he worked with high-profile partners like the NBA, helped lead national social media campaigns and helped grow the brand’s social media presence to more than two million followers. Today, Johnny speaks to various organizations on the topics of video marketing and social media. His agency helps brands develop winning video marketing and social media strategies that generate measurable results. Introducing Johnny Eaker What problem do you solve? He helps you understand how to use video to get measurable results for your business. What three questions are you going to answer for us today? What are ways you can use video in your business or for your brand? How do you get started? How do you get results - especially on social media? Show Notes: Every business has different video needs. Video does have a place somewhere in your organization. What does that first impression need to be when someone is getting to know your brand? Short videos may intrigue someone just enough to make that extra click. Your audience will dictate what kind of content you need to create. Testimonial videos are the lowest hanging fruit. Get at that authenticity. Think about the sections of your website when thinking about what videos to create. Who are we? Who's the customer? Have your videos front and center. A FAQ like video can help explain your business to customers. You've got to be willing to pay attention to your audience. Start with something of a plan. Look for opportunities. You can turn one video into several months of content. Be able to measure what you're doing. Johnny Eaker's Recharge Round What habit do you think has led to success in your life? Johnny's biggest habit is creating a plan. If you had one do-over, what would it be? He would've started what he's doing a lot sooner than he did. Just jump in. Connect with Johnny: Johnny's website: Facebook Instagram Learn more about Gary's Mastermind group at
31:47 03/14/2022
Ep: 216 Dr Kelly Henry
For 20 years award-winning chiropractor Dr. Kelly Henry helped his patients live healthier lives. With a constant focus on providing exceptional customer service, Dr. Henry grew his clinics into one of the top producing chiropractic offices in the nation with multiple locations and doctors.  Since 2018, Dr. Henry has used his system to coach business leaders on how to significantly and rapidly increase profits and growth in their companies.  He’s also the author of “Define and Deliver Exceptional Customer Service”.  A success manual with proven strategies on how to maximize growth and profits Do you have a call to action? What three questions are you going to answer for us today? He will help us understand why customer service is so important now and in the future. What is a huge common misunderstanding that most businesses have regarding their customer service? What are some key actions a business owner can implement immediately that will have a tremendous impact on improving their customer service? Show Notes: Businesses have to understand that customer service is either going to enhance or detract from everything they do in their business. A hole in customer service can really impact our business. The biggest piece of great customer service is examining how your employees are treated? You can't treat your employees badly then expect them to treat customers with respect. A study found that 80% of businesses said they provide great customer service but customers said only 8% of the same businesses actually provide great customer service. It doesn't matter what you think. It's all about what your customers think. Most businesses recognize the pieces that they do well on, but then they don't see the holes in the other parts of their customer service. 3 simple actions to improving your customer service: Step up your friendliness. Customer service starts, progresses, and ends with being friendly. Be fast. You have to be convenient and speed things up for your client. Fix problems. When you fix a problem to a customer's satisfaction, that customer will have a higher loyalty to your business. Go above and beyond. You have the flexibility. Do the simple things, consistently. Dr. Kelly Henry's Recharge Round What habit do you think has led to success in your life? Dr. Kelly Henry is an avid reader. Learners are earners If you had one do-over, what would it be? He would have gotten a mentor and hired someone who could help him change the tide sooner. Connect with Dr. Kelly Henry: Dr. Kelly Henry's website: Find Dr. Kelly Henry's book HERE LinkedIn Learn more about Gary's Mastermind group at
33:35 03/07/2022