Show cover of Small Business Squad

Small Business Squad

A space for advocates of small business, supporters of buying local, and business/ nonprofit leaders to share knowledge, collaborate and gain valuable information. This community is for small business owners, nonprofit leaders, and advocates of local economies everywhere. Together we will strengthen local economies, keep dollars in our community, and stay competitive against large corporations. This community is committed to advocating for small businesses and supporting local economies. Please find us on our Facebook Group, Youtube, and at BecomeDistinct.com. We also encourage you to invite your awesome friends and connections who would greatly benefit from this group.

Tracks

Small Business Growth and Community Impact
Join us on The Small Business Squad Podcast as Vince Aguirre sits down with Britt Overshiner, owner of Britt's Blooming Boutique. Dive into an inspiring conversation about business growth, community engagement, and the journey of entrepreneurship in Greencastle, Indiana. Discover valuable insights, personal stories, and the importance of community support in small business success. Tune in for an episode full of inspiration and practical advice! #SmallBusinessSquad #EntrepreneurshipJourney #CommunityImpact Transcript:Hi, everyone. It's Vince Aguirre with the Small Business Squad. We're kicking back off our podcast series. Today I have Britt Overshiner, the owner of Britt's Blooming Boutique in Greencastle, Indiana. I'm really excited to get going and we'll see how this in person podcast goes. So the Small Business Squad podcast is brought to you by Distinct.At Distinct, for the last 10 years, we've offered a limited website, and Design and support services to our clients. And this year we're branching out and offering a support for other backend operations. So whether it is a bookkeeping or keeping track, inventory, email management, calendar management, if you are spending time as a small business owner, uh, doing something that isn't driving revenue or isn't your passion, we're happy to offer support packages.So reach out to the distinct at become distinct. com or at 765 400 0510. So. Brittany. Hi. How are you? I'm great. How are you? I'm good. I'm good. I, uh, I really want this to be an opportunity for business owners to kind of share what inspires them, what, worries them, um, how they, how they work in their business, uh, really the whole spectrum.But to do that, I think we need to know more about you and kind of lead us into, um, your life up until the point of your doors opening. Ooh, that's such a good, good first start. Um, if you haven't heard my story, it's kind of crazy. My mom actually used to own a business on the square, actually where Blushing Bows is.Okay. And she always wanted me to do a boutique with her. She did like wedding dresses and dry cleaning and stuff. And we always talked about starting a business together. Um, my mom got really ill. She had cancer. And kind of, I always just brushed it off, like, In the real world, I'm working, I have kids, like, I don't have time.I always made excuses. So, um, about five years ago, my mom ended up passing away from cancer. And about a week before my mom passed away, we had a pretty intense conversation of just life in general. And at that point, I didn't know my mom was sick. Like, as sick as what she was. And, uh, we had a pretty serious conversation about what I wanted out of life.And I feel like the older that you get, you start really like looking at your life and questioning and thinking about the things that you want. And that kind of was a big eye opener for me. I've always worked for everyone else, but I've always done like side hustles on the side. Um, I did a lot of like direct sales and stuff like that.Um, so when I was talking to my mom, I was like, I just don't, it's not a good time. It's not a good time. And then when my mom passed away, it just made me really start to think life is short. I've said it for, you know, 20 plus years. Like I don't have time. It's not the right time. It's not, you know, it's not something that I was ready to do.So after mom passed away, I felt like after I went through a pretty rough patch, my mom is my, She was my best friend. We were very close and, um, she was my inspiration. She was such a hard worker growing up. She worked nights. So it was kind of like she did a lot for us. And as a kid, I think you don't appreciate those kinds of things.So being a mom now, I appreciate them a lot more. So when I kind of got my bearings together, I'm like, you know, that conversation happened for a reason and it made me really start to think like t
53:45 4/8/24
Unlocking Video Marketing Success: Simple Strategies for Every Business
Video Marketing Made Easy and Impactful 🎥🌟Dive into the world of effective video marketing without the need for high-end equipment or complex editing. Learn how to create engaging content simply using your smartphone, and understand the importance of concise messaging – keeping it under 60 seconds for maximum platform compatibility.Discover the power of LinkedIn for professional outreach and TikTok for broader demographic engagement. Embrace the ease of list building for business growth, and explore how basic video tools like a budget-friendly tripod or microphone can enhance your content quality.Join me in exploring how straightforward, yet creative approaches in video marketing can lead to significant audience engagement and business growth, even if you're just starting out!Small Business SquadSelfie Stick / TripodMicrophoneTranscript:Today is not going to be how to produce really fancy videos with a 3, 000 camera and edit it and make a YouTube following like Mr. Beast. Anyone know who Mr. Beast is? Yeah. It's not, that's not that. This is how you can have tangible impact immediately. with the lowest barrier to entry. And if there's anything you leave with today, it should be the fact that you can get started.Because getting started is literally the hardest part. You don't have to worry about editing, looking good, creativity, all these things. You just have to get started. And I'll kind of give you some information, some numbers to prove that, both some personal experiences, and then also some stats from the internet.But before we get started, let's talk about my very complex, crazy life. Born and raised outside of Chicago. My son Xavier is about two years old. My wife Shelby's from the Putnam County area we've been married since 2019 and Yeah, my family's really important to me Uh, my mom moved down here during COVID and, uh, she's loved it here.Uh, even with COVID lockdown, she's been able to build community. And she works at, uh, RIDPATH as a noon aid. So she gets to know all the little ones. Uh, and Shelby's family, um, Emily and Shane, they've been around for a long time. Emily was at RIDPATH for a while and Shane's with the USDA. So Distinct is what pays my bills.Although sometimes it feels like it's the thing I'm giving the least attention to. But we build and maintain high quality, affordable websites. For small businesses and nonprofits this year. We're kind of pivoting into just general support for small businesses and nonprofits are our unlimited website support.It's been a big hit for all of our clients. They love that they can send us an email and we do it for them. So now we're expanding that to other things like bookkeeping or organizing your files or administrative assistance. So kind of taking that same model and expanding it really excited. We're working with.Three clients in this new realm, one of which is helping them take videos that they refuse to post without editing and editing the videos for them because they feel they need that. So really, if you're, if you're going through something with your business right now and you're like, man, I wish I could pay someone else to do this.We can probably do it way more affordably than you think. And we can save you a lot of time and money. I'm also serving on city council, uh, which plays a direct role in my experience with video. Uh, one of my theories when running was I think local politics is slightly m
26:18 3/11/24
Beyond The Launch: Recruiting & Retaining Employees
Today, it's a constant struggle to find and retain skilled and dedicated employees.  What are the values and benefits that can create loyalty? How can a business build and grow a stable workforce?Paul Jedele, of Jedele Enterprises, a McDonald's restaurant franchise owner, joins Ken and Aaron for a discussion of his restaurant's methods, processes, and programs to hire and develop productive and engaged employees.
36:20 10/3/22
Beyond The Launch: Gathering Information-Simply
Access to information about your business and customers can be captured with the proper tools, simply.  Each purchase contains valuable information to help you operate your business efficiently and increase revenue. Our guest, Jonathan McPike, a founding partner of Haven, a software company focused on Main Street businesses.  He will discuss with Ken and Vince how gathering information through an integrated program can simplify team communication, cash flows, and forecasting increasing execution and growth. Like Distinct, Haven is about supporting small businesses that are the backbone of our communities.
29:34 9/19/22
Leading Yourself
Leadership starts at the top; entrepreneurs and owners who lead by example, empower people, and create impact set the tone and culture of an enterprise.Our guest, CoraLyn Turentine, is the founder of Mental Health Matters and a proponent of Resilient Leadership for Corporate Professionals. Vince and Ken talk with her about leadership today and why it's important to manage yourself and how it benefits the leader and the business.
27:20 9/1/22
The Responsibility of a Business Owner During Uncertain Times
Navigating operations, employee issues, retention, and customer service during a time of receding business revenue.
36:15 8/24/22
Beyond The Launch: Responding to a Changing Economy
The economy is constantly changing, and as a business owner you need to be prepared for anything. Listen to this podcast for insights on how to respond to a changing economy. You'll learn about different recession-proof strategies, and how to keep your business afloat during tough times!
22:13 8/10/22
Small Business Stories featuring Marc Ward
Marc Ward joins the SBS podcast to discuss his company, Socian Technologies, and his efforts to support underrepresented business founders.7:10 Eliminating 'Future Me's' from Destroying the Earth 10:04 Building Technology for the Community12:30 How Socian Technologies Differs from Other Tech Companies 14:37 Don't Be Afraid Of Trying The New Technologies 15:47 How Can Technology Save Lives 19:07 Challenges That Helped You Grow
28:02 5/23/22
Beyond The Launch: Discover Your Business Opportunities & Threats
The customers and community were excited, yet a few months or years in, something has changed. Join Vince, Ken, and guest Dave Bittner of the Indiana Small Business Development Center, for a discussion on utilizing your business' strengths and recognizing its weaknesses to energize and grow your business going forward.View part one here: https://becomedistinct.com/blog/beyond-the-launch-discover-your-business-strengths-weaknesses/
47:05 4/25/22
Beyond the Launch: Discover Your Business Strengths & Weaknesses
You've launched; the customers and community were excited, yet a few months or years in, something has changed. Join Vince, Ken, and guest Dave Bittner of the Indiana Small Business Development Center, for a discussion on utilizing your business' strengths and recognizing its weaknesses to energize and grow your business going forward.Dave Bittner is a Rural Business Advisor for the West Central Indiana Small Business Development Center.  Dave and the WCISBDC team provide advising, training, and support to small business startups and existing organizations based on the specific need.  Dave’s experience and knowledge were obtained over 25+ years of management in small businesses and large corporations.  He ensured business results by driving high-performing business operations, leadership development, sales growth, excellent customer service, and profitable results.A life-long advocate for civic leadership and entrepreneurship, Ken's career has included small business creation and ownership, the director of an entrepreneurship center and faculty member of a community college, and leadership in the not-for-profit and community development organizations of his community.Over the last decade, as founder and President of Distinct, Vince has worked with over 400 small businesses and nonprofits. He holds a Bachelor’s Degree in Computer Science from DePauw University and is an MBA candidate with Quantic School of Business and Technology. He brings a passion for listening to client needs, understanding their challenges, and developing creative solutions that help them grow. Vince has worked with organizations of all sizes from solopreneurs to companies with 400+ employees and ranging from pre-revenue to 40M+/year in revenue. Vince is a proud son of Chicago's South Side and currently resides in Greencastle Indiana with his wife Shelby and son Xavier.
54:10 4/8/22
After The Launch - My Business Vision is Clouded!
Many businesses never really take the time to define their mission and vision. Without a defined mission and vision, your business can quickly lose focus and drift off in the wrong direction.After The Launch is a podcast that will help you define your mission and vision for your business, and then show you how to implement them so you can see real results.
47:43 3/14/22
Zoho One - The Operating System For Businesses
Join us at this free event to talk about how small businesses can save thousands of dollars per year while optimizing their workflows to save precious time. You'll learn more about Zoho One and the services it provides for small business owners. We'll also have a Q&A session where you can ask questions and get answers!Zoho One is your one-stop shop for all of your business needs. Zoho offers a suite of tools that allow you to streamline processes and save time, money, and hassle without buying multiple software packages from different providers.You can create a free Zoho One account before our event by using this link: https://bit.ly/2T4Le0e
44:20 2/21/22
Beyond The Launch: Working On Your Business, Not In Your Business
You're working hard day in and day out, but are you really getting anywhere?You're not alone. Most business owners get stuck in the day to day operations and never take a step back to see how they can improve their business. Imagine what it would be like if you could take a step back, look at your business from a high level, and make changes that will impact your bottom line for years to come. Join Scott Monnett, Ken Eitel, and Vince Aguirre while we dive into this problem and offer solutions.Scott has had the privilege to serve a variety of communities during 20 years of service in not-for-profit recreation and human service organizations through fundraising, program, and executive leadership. A life-long advocate for civic leadership and entrepreneurship, Ken's career has included small business creation and ownership, the director of an entrepreneurship center and faculty member of a community college, and leadership in the not-for-profit and community development organizations of his community.Over the last decade, as founder and President of Distinct, Vince has worked with over 400 small businesses and nonprofits. He holds a Bachelor’s Degree in Computer Science from DePauw University and is an MBA candidate with Quantic School of Business and Technology. He brings a passion for listening to client needs, understanding their challenges, and developing creative solutions that help them grow. Vince has worked with organizations of all sizes from solopreneurs to companies with 400+ employees and ranging from pre-revenue to 40M+/year in revenue. Vince is a proud son of Chicago's  South Side and currently resides in Greencastle Indiana with his wife Shelby and son Xavier.
55:07 2/7/22
Beyond The Launch: Managing Employees
Notes:becomedistinct.comhttps://kingdomality.com/podcast.becomedistinct.comThe Beyond the Launch series of the "Small Business, Big Ideas" podcast is designed to give you practical advice from real-world experience so that you can avoid common pitfalls and learn how to run a better business without breaking the bank. We discuss financial reports and forecasting, how to stay out of trouble, managing the personality of money, accounting basics, and more!A life-long advocate for civic leadership and entrepreneurship, Ken's career has included small business creation and ownership, the director of an entrepreneurship center and faculty member of a community college, and leadership in the not-for-profit and community development organizations of his community.Over the last decade, as founder and President of Distinct, Vince has worked with over 400 small businesses and nonprofits. He holds a Bachelor’s Degree in Computer Science from DePauw University and is an MBA candidate with Quantic School of Business and Technology.
44:25 11/23/21
Beyond The Launch: Essential Business Finance Part 2
Notes: https://kingdomality.com/becomedistinct.compodcast.becomedistinct.comEven if you have a great product or service, it is not enough. You need to know how to make your business work for you and be profitable.Most small businesses fail after 3 years because they do not know how to manage their finances properly.Making those important business decisions can be difficult, especially if you're not sure what your options are or how much it will cost.Many small businesses don't take advantage of professional accountants or finance experts, which means that they often end up making costly mistakes as they try to navigate their way through this complicated world on their own.The Beyond the Launch series of the "Small Business, Big Ideas" podcast is designed to give you practical advice from real-world experience so that you can avoid common pitfalls and learn how to run a better business without breaking the bank.We discuss financial reports and forecasting, how to stay out of trouble, managing the personality of money, accounting basics, and more!Tiffany holds two degrees in business and is both a Senior Professional in HR (SPHR) and an Enrolled Agent (EA).  She works closely with local businesses and non-profits, helping them analyze their profitability, operational spending, and projected tax liability.  Her firm also provides payroll services to about 40 businesses and prepares 1,600 tax returns annually.  Tiffany has 10 years of experience in Human Resources and is beginning her 5th year in tax preparation.   Tiffany is passionate about employee and client engagement and serving as a solid business resource to the community. A life-long advocate for civic leadership and entrepreneurship, Ken's career has included small business creation and ownership, the director of an entrepreneurship center and faculty member of a community college, and leadership in the not-for-profit and community development organizations of his community.Over the last decade, as founder and President of Distinct, Vince has worked with over 400 small businesses and nonprofits. He holds a Bachelor’s Degree in Computer Science from DePauw University and is an MBA candidate with Quantic School of Business and Technology.
43:46 11/11/21
Beyond The Launch: Essential Business Finance
Ask us anything and be featured on our next show!Learn more about Distinct at becomedistinct.comJoin the conversation with small business owners on our Facebook Group!Show Notes: Zoho Books Free TrialISBDCMy name is Vince Aguirre and I'm the president of the web design company named Distinct.Since 2013 we've worked with over 400 small businesses to improve their online presence through web design, SEO, and marketing.I am also the host of the small business, big ideas podcast, and Facebook group.Today I'm joined by Ken Eitel who's a long-time entrepreneur, a friend, and a mentor.Ken and I will be hosting a series entitled beyond the launch. And today's session will focus on essential business finance.Ken is a life-long advocate for civic leadership and entrepreneurship.Ken's career has included small business creation and ownership, being the director of an entrepreneurship center, a faculty member of a community college, and leadership in the non-profit and community development organizations of his community.
38:15 10/29/21
Small Business Office Hours
Join Distinct and the Putnam County chamber to recap best practices for small business owners going into the holiday season.
18:07 10/13/21
Small Business Stories with Susan Lorimer
Join Vince Aguirre, Shannon Detro, and Susan Lorimer to learn more about Big Bounce Fun House Rentals. Small Business Stories is a series created by Distinct to highlight the stories of business owners.
34:51 10/13/21
Zoho One - The Operating System For Small Business
Join Vince Aguirre, President of Distinct, as he explores the Zoho One platform for small businesses. 
37:14 6/3/21