Confessions of a B2B Marketer | B2B Marketing & Demand Generation

In this episode, Todd Clouser and Tom Hunt discuss the rise of B2B creators as influential promoters. They emphasize blending informative and entertaining content, connecting with the audience, and intelligently promoting products. Todd shares expertise in team management and successful content series. Tune in for valuable insights on B2B influencer marketing.

It’s June 2012 and Joey Xoto has just been fired from his accounting job. To make matters worse, he’s about to get married. He needs to make some cash… and fast. So he turns to the internet. He offers to make videos for an internet marketing coach in exchange for advice and then builds an information product in the video marketing space. Three more information and two more software products later, Joey teams up with Jamie Garside and David Chamberlain to build Viddyoze. Fast forward to May 2020, and the Viddyoze team grossed just shy of $3m in revenue whilst investing a total of $80k in SaaS PPC. How? This episode of Confessions of a B2B Marketer explains 🤓

In this episode of Confessions of a B2B Marketer, Matt Barker joins us to break down his insane LinkedIn organic growth over the past year or so, how he got good at writing and how he's building his B2B business.

In this episode of Confessions of a B2B Marketer, I'm joined by Mary Keough of Map My Customers. We get Mary to share her journey to becoming a leader in industrial marketing, she provides valuable insights for new B2B marketing hires, the importance of customer research, her #1 marketing strategy for 2023, and community building.

In this episode of Confessions of a B2B Marketer, I'm joined by Jason Bradwell of B2B Better. We get Jason to share his experience in the field and discuss lead generation strategies for large enterprise B2B companies (e.g. apparently lead gen is not dead!). He explains how to combine podcasting, trade publication relationships, and employee advocacy for extreme pipeline growth.

It’s 2001 in St Petersburg, the cultural capital of Russia and Oleg Shchegolev pings his childhood friend Dmitri about this strange, new thing he’s learning about: Search Engine Optimisation. They start experimenting… writing code and taking SEO roles in Russian eCommerce businesses. Fast forward seven years and the first version of Semrush launches… and revenue doubles organically for four years up to $1m ARR before they both decide to jump in full time. By 2019, they hit $100m ARR, six million free users and over 60 thousand customers. How? This episode of Confessions of a B2B Marketer explains 🤓

In this episode of Confessions of a B2B Marketer, we're joined by Alex MacCaw of Clearbit. We get Alex to share some underground B2B growth strategies that the implemented at Clearbit. He then shares what's working in the B2C SaaS marketing space as Reflect just hit $20k MRR!

In this episode of Confessions of a B2B Marketer, I'm joined by Mark Colgan of Yellow O. Mark shares the inside scoop on how he built, grew and sold Speak On Podcasts...

In this episode of Confessions of a B2B Marketer, Tom reveals his insights on B2B podcasting and the key factors that contribute to a podcast's success. The discussion revolves around the meaning of success in podcasting and how it goes beyond monetary return on investment. Tom sheds light on various aspects such as guest selection, budgeting, consistency, gaining listenership, production, editing, logistics, and automation that are crucial for running a successful B2B podcast.

It’s 10:20 am on the 8th of September in 2011, Bryan Helmig sends Wade Foster a text with a business idea... 📱 They team up with the third cofounder Mike Knoop, take this idea and to build out the Zapier MVP during the first annual Colombia Startup Weekend. They chose the name Zapier as the domain was available and has “API” in the middle 🤓 Wade quits his job as they sell lifetime access to the initial Beta in January 2012 for $100 to ten or so customers. 📈 9 years, 2,000 integrations and $50m in annual revenue later and anyone who is anyone in the #SaaS… integrates with Zapier. 💸 How? This episode of Confessions of a B2B Marketer explains 🤓

In this episode of Confessions of a B2B Marketer, I'm joined by Raul Kaevand of Instantly. We get Raul to share everything he knows about cold email. We cover: how to select a niche, find leads, craft messages with unique angles, add limits for each domain or account for monitoring data from multiple campaigns, personalize emails, and how many emails the Instantly team are currently sending per day for their campaigns.

In this episode of Confessions of a B2B Marketer, Tom shares insights on the income report of Fame, bCast, and Abney, three successful businesses that achieved remarkable growth since October 2022. Tom explores the strategies these companies used to achieve their success, such as vertical integration, cost reduction, and offering better services at lower costs. Additionally, Tom discusses some of the latest industry innovations, including McKinsey Solutions, HockeyStack's AI-powered features, Fame's coaching package, and Abney & bCast software tools.

In this episode of Confessions of a B2B Marketer, I'm joined by Arvid Kahl of FeedbackPanda. We get Arvid to share his journey building FeedbackPanda (an automation tool for online English teachers), how he established relationships with customers, implemented referral schemes and created a template library for growth.

In this episode of Confessions of a B2B Marketer, I jumped on The Giraffe Social Media Podcast hosted by Chloe Belchamber. Chloe and I explain how businesses can repurpose podcast content to create engaging social media content, the benefits of podcasting for B2B companies, offer tips on repurposing content based on objectives, and provides out-of-the-box content ideas. I also address the value of capturing video, and the evergreen nature of repurposed podcast content, and identify social media platforms where podcasting thrives. I conclude with recommendations for making podcasting as smooth as possible.

In this episode of Confessions of a B2B Marketer, I'm joined by Jared Robin of RevGenius. We get Jared to share his journey from an inside sales rep to a field sales rep and discuss the importance of community-led growth. He provides advice on how to drive growth through community, dark social, and build a community that actually engages.

In this episode of Confessions of a B2B Marketer, I jumped on the Pathmonk Presents Podcast hosted by Lukas Haensch. Lukas and I discuss podcasting and its impact on marketing, how Fame achieved a 10x return on time and money spent, how we use Google Ads as a primary channel, and build permission assets before starting a podcast.

In this episode of Confessions of a B2B Marketer, I'm joined by Emir Atli of HockeyStack. We get Emir to share how they grew to 10,000 organic clicks per month in 6 months, how to build a media brand and how they generate 60% of new customers from LinkedIn.

In this episode of Confessions of a B2B Marketer, I jumped on the Radically Transparent Podcast hosted by Jennifer Gutman. Jennifer and I discuss the two-step formula for achieving fame in the B2B world, my professional journey, tactics for raising awareness of a podcast, and two relatively untapped opportunities for promotion.

In this episode of Confessions of a B2B Marketer, I'm joined by Daniel Zsolt Rényi of Klear B2B. We get Daniel to share the importance of shifting from a sales mindset to a revenue mindset, how sales and marketing can work together better, Account-Based Marketing (ABM), B2B content on TikTok, and having a systematic approach to creating content for social media. Learn how to provide value upfront when engaging in B2B lead generation with webinars, trainings, calculators, assessments, quizzes and more!

In this episode of Confessions of a B2B Marketer, I'm joined by Andy Culligan of AndyCulligan.com. We get Andy to share his process for Account-Based Marketing (ABM). He discusses the advantages of having sales experience in marketing, how to get closer to customers by attending industry events, how to tier your accounts and why Andy loves direct mail.

In this episode of Confessions of a B2B Marketer, I'm joined by Andrew Gazdecki of MicroAcquire Former CEO of Bizness Apps & Altcoin (both acquired). We get Andrew to share the importance of bootstrapping a business, building a strong culture within the company, and competing for customer attention when starting a new business.

In this episode of Confessions of a B2B Marketer, I'm joined by David Heinemeier Hansson of 37signals (Makers of Basecamp + HEY). We get David to share their journey bootstrapping a business in the tech industry, debunking a few audience-building myths for marketers, how they overcame Apple’s threat to launch Hey, and how they maximize their profitability by selling a service rather than monetizing their products.

In this episode of Confessions of a B2B Marketer, I'm joined by an influential business growth expert Mike Kamo of NP Digital to share how he scale an agency from bootstrapped, tips for hiring people, outbound vs. partnership, and why scaling operations for service-based business is crucial.

In this episode of Confessions of a B2B Marketer, Tom & Mark discuss how podcasts can be used to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos).

In this episode of Confessions of a B2B Marketer, I'm joined by a sophisticated LinkedIn marketer Mikhail Myzgin of Slice. We get Mikhail Myzgin to share how he runs b2b marketing for an Industrial manufacturer named "Slice" by using their LinkedIn company page to drive BIG engagement with their very specific customer persona: safety managers.

In this episode of Confessions of a B2B Marketer, I'm joined by the one and only, B2B demand gen master Chris Walker of Refine Labs. Chris rants on, dark social = word of mouth, automated > self-reported attribution, lead gen is dead (long live demand gen), podcasts don’t work for b2b, demand creation > demand capture, CEOs don't need to create content, culture is optional and that all businesses need to raise money.

In this episode of Confessions of a B2B Marketer, I'm joined by a Growth Veteran Casey Hill of Bonjoro. We get Casey to share how to look for creative and value-led ways to grab attention... without spending any cash. Whether it's garnering millions of views on Quora and LinkedIn, or pioneering new growth levers for your B2B biz.

In this episode of Confessions of a B2B Marketer, I'm joined by B2B brand expert Jason Vana of SHFT Agency. We get Jason to share how they develop B2B brands that stand out... not fade into the background.

In this episode of the Confessions of a B2B Marketer, Tom & Sam discuss how podcasts can be used as a B2B growth tool... and how you can tart and grow one that will have a real impact on top-line revenue.

In this episode, Tom shares Fame and bCast's revenue progress. He then dives deep into the seven lessons from growing Fame and bCast, in which he explains how entrepreneurs should operate and scale their business through effective delegation and optimizing the internal processes to achieve growth.