Show cover of Leadership in Manufacturing

Leadership in Manufacturing

Top-ranked manufacturing podcast hosted by Sannah Vinding, where exclusive insights from industry leaders in the supply chain, manufacturing sector, and manufacturers’ representatives await you. Tailored for industry decision-makers, our podcast is designed to enhance your leadership journey with practical advice and innovative strategies. Tune in to refine your leadership style and stay ahead in the dynamic electronics industry.

Tracks

E87, Embracing Change and Forward-Thinking in Manufacturing Leadership
In this engaging installment of the Leadership In Manufacturing Podcast, host Sannah Vinding is joined by Eric Slatten, President and CEO of ECS Inc International. Eric dives into the nuances of company culture within a family-owned business, emphasizing the significance of trust, communication, and genuine care amongst team members. Together, they explore the complexities of distribution channel challenges, including excess inventory and the adaptation of new strategies highlighting the importance of relationship management across business cycles. Leadership In Manufacturing Podcast - Episode 87: You can reach Eric here: https://www.linkedin.com/in/ericslatten/ For more content like this, subscribe to Leadership In Manufacturing on Apple Podcast or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://leadershipinmanufacturing.com/hello/ The "Leadership in Manufacturing" podcast is ranked in the top 10 best electronics podcasts worth listening to in 2024: https://podcasts.feedspot.com/electronics_podcasts/ Stay curious and keep learning Thanks for listening! Sannah PS. you can find all Leadership episodes: https://leadershipinmanufacturing.com/episodes/
30:57 4/9/24
E86, Millennial Perspectives on Manufacturing: Bridging the Generational Gap
Join host Sannah Vinding on Episode 86 of the Leadership in Manufacturing Podcast as she welcomes guest Eric Gleason, an experienced distribution sales manager at ebm-papst. In a dynamic discussion that covers a broad range of topics, they dive into the complexities of the current manufacturing landscape and explore how leadership and technology are shaping the industry's future. Whether discussing the digital transformation, the need for mentorship, or the realities of macroeconomic challenges, this episode delivers valuable insights for industry veterans and newcomers alike. Leadership In Manufacturing Podcast - Episode 86: You can reach Eric here: https://www.linkedin.com/in/eric-gleason-16055038/ For more content like this, subscribe to Leadership In Manufacturing on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://leadershipinmanufacturing.com/hello/ The "Leadership in Manufacturing" podcast is ranked in the top 10 best electronics podcasts worth listening to in 2024: https://podcasts.feedspot.com/electronics_podcasts/ Stay curious and keep learning Thanks for listening! Sannah PS. you can find all Leadership episodes: https://leadershipinmanufacturing.com/episodes/
44:56 3/26/24
E85, Unveiling Sales Tactics and Challenges in Manufacturing
In this episode of the Leadership in Manufacturing Podcast, host Sannah Vinding sits down with Ben Kelly, an experienced sales professional in the manufacturing industry. They delve into Ben's background, discussing his diverse experience in distribution, manufacturing, and as a manufacturing representative. Ben shares his passion for the industry and emphasizes the value of being naturally curious in this field. They also explore the changing dynamics of communication and building relationships in a post-pandemic world. Ben provides valuable insights on learning through hands-on experiences, the significance of asking questions, and the importance of involving manufacturing reps in product development. Tune in to gain valuable knowledge on effective communication, customer relationships, and best practices for sales professionals in manufacturing. Leadership In Manufacturing Podcast - Episode 85: You can reach Ben here: https://www.linkedin.com/in/benjamin-kelly-7a339b34/ For more content like this, subscribe to Leadership In Manufacturing on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://leadershipinmanufacturing.com/hello/ The "Leadership in Manufacturing" podcast is ranked in the top 10 best electronics podcasts worth listening to in 2024: https://podcasts.feedspot.com/electronics_podcasts/ Stay curious and keep learning Thanks for listening! Sannah PS. you can find all Leadership episodes: https://leadershipinmanufacturing.com/episodes/
27:53 3/12/24
E84, Cultivating Relationships and Expanding Networks in Manufacturing
Welcome to the latest episode of the Leadership in Manufacturing podcast! In today's insightful conversation, host Sannah Vinding sits down with Holly Good, the Director of Global Distribution Sales at Knowles Position Devices. With a wealth of experience navigating the electronic industry, Holly shares her expertise in sales, marketing, operations, and supervision. Throughout the dynamic discussion, they delve into Holly's accidental entry into the electronics industry, the impact of electronic products on daily life, and the power of a creative LinkedIn title. They also explore strategies for customer satisfaction, efficient productivity, continuous learning, communication within organizations, and the importance of networking. Join us as Holly shares valuable insights and advice drawn from her rich experience in the electronics industry! Leadership In Manufacturing Podcast - Episode 84: You can reach Holly here: https://www.linkedin.com/in/hollygood/ For more content like this, subscribe to Leadership In Manufacturing on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://leadershipinmanufacturing.com/hello/ The "Leadership in Manufacturing" podcast is ranked in the top 10 best electronics podcasts worth listening to in 2024: https://podcasts.feedspot.com/electronics_podcasts/ Stay curious and keep learning Thanks for listening! Sannah PS. you can find all Leadership episodes: https://leadershipinmanufacturing.com/episodes/
27:53 2/27/24
E83, Unveiling the Electronic Industry's Transformation
In this episode, host Sannah Vinding sits down with Zachary Feuerstein, the founder and CEO of Breadboard, a company automating electronics procurement. Zachary shares insights on the changes in the electronic industry, key challenges facing manufacturers, and the benefits of their software for electronics procurement. He also offers advice for newcomers entering the industry and reflects on the importance of embracing mistakes and failures as valuable learning experiences. The conversation explores company culture, the dynamics of the buying cycle, and the significance of building strong client relationships. Zachary stresses the importance of continuous learning and the value of connecting with people in the industry. His wisdom and experience provide a wealth of knowledge for listeners seeking to navigate the world of electronic manufacturing and leadership. You can reach Zachary here: https://www.linkedin.com/in/zfeuerstein/ For more content like this, subscribe to Leadership In Manufacturing on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://leadershipinmanufacturing.com/hello/ Stay curious and keep learning Thanks for listening! Sannah
27:46 2/13/24
E82, Growth and Evolution in the Electronics Industry
In this episode we had the pleasure of hosting Mallerie Merchant, a dedicated professional with a strong background in business and sales. We delved into the exciting electronic industry, the impact of technological advancements, the importance of strong mentorship and company culture, and the evolving customer relationships in a changing world. Listen in for valuable insights on leadership, skills development, and the keys to thriving in a dynamic industry. You can reach Mallerie here: https://www.linkedin.com/in/malleriemerchant/ malleriemerchant@rcmerchant.com https://www.rcmerchant.com/ For more content like this, subscribe to Leadership In Manufacturing on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://leadershipinmanufacturing.com/hello/ Stay curious and keep learning Thanks for listening! Sannah
23:28 1/30/24
E81, Driving Business Success through Purposeful Manufacturing Innovation
In this episode of the Mind The Innovation Manufacturing Leadership Podcast, host Sannah Vinding interviews Matt Johnson, CEO and cofounder of LAIIER.IO, a company specializing in smart building monitoring solutions. Matt shares insights on innovation, product development, and managing a technology company. They discuss the challenges of product development, the importance of effective communication, balancing customer feedback with company direction, and adapting to remote work. They emphasize the value of empathy, emotional generosity, and interdisciplinary technology within the company culture. The episode also covers topics such as project management, setting realistic expectations, and the significance of focusing on specific problems for success. You can reach matt on LinkedIn: https://www.linkedin.com/in/mattmullinsjohnson/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah
39:02 1/16/24
E80, Embracing Technology and Innovation in Electronic Component Distribution
In this episode of the Mind the Innovation Leadership podcast, our host Sannah Vinding speaks with Don Akery, the CEO of Waldom Electronics, about the challenges and opportunities in the electronic component distribution industry. They discuss the impact of current industry trends on Waldom, including excess inventory and slowed demand. Don shares insights on the leadership and communication strategies he implements at Waldom. He also reveals his passion for the industry and offers valuable advice for individuals looking to excel in the manufacturing field. Don also talks about the innovative use of avatars in communication and the importance of building strong relationships in business. Tune in for a captivating conversation packed with industry insights and leadership wisdom. You can reach Don on LinkedIn: https://www.linkedin.com/in/donakery/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah
27:38 1/2/24
E79, Relationship Building in the Manufacturing Industry
In this episode 79, our host Sannah Vinding sits down with Jennifer Townsend, a business developer and relationship builder at Phoenix Contact USA. Jennifer shares her passion for building and maintaining long-term relationships within the manufacturing industry. She discusses the challenges and opportunities in the industry, especially in the evolving hybrid work landscape. Jennifer emphasizes the importance of being responsive, courteous, and adaptable in building successful relationships. She also highlights the value of continuously learning, staying up to date on industry trends, and the significance of internal education programs. You can reach Jennifer on LinkedIn: https://www.linkedin.com/in/jennifer-townsend-18487541/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah
23:15 12/19/23
E78, Staying Ahead: AI, Online Sales, and Strategies for the Modern Engineering Industry
In this Episode 78, our host Sannah Vinding sits down with Tom Wichert, Executive Vice President of Sales and Marketing at TTK Lambda. They dive into the value of adapting to change, AI's impact on the industry, and the changing purchasing behavior of engineers. Tom shares insights on the importance of investing in websites to attract and retain engineer interest, as well as the need for informative and educational content to assist them in their product design journey. They also discuss the evolving role of sales in a hybrid work environment and the necessity of becoming trusted advisors to engineers. Tom emphasizes the need for resilience and adaptability in the ever-changing industry and encourages continuous learning and problem-solving. If you're interested in learning from his experiences and insights, definitely make sure to give this episode a listen! You can reach Tom on LinkedIn: https://www.linkedin.com/in/tom-wichert-42620610/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah
33:52 12/5/23
E77, The Power of Strategic Leadership in the Electronics Industry
In this episode 77, our host Sannah Vinding sits down with Adam Anderson to discuss various aspects of building a strong team and effective customer engagement. Adam emphasizes the importance of team building through group discussions and sharing experiences. He also highlights the value of verbal communication, whether it's with team members or customers, emphasizing the significance of picking up the phone for conversations. You can reach Adam on LinkedIn: https://www.linkedin.com/in/adam-anderson-cpmr-3bb7795/ or email: aanderson@norrisrep.com For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah
27:16 11/21/23
E76, Unleashing the Power of Marketing In Electronics Manufacturing
In this episode, Sannah welcomes the brilliant and accomplished Sander Arts to the show. With an impressive background in global management, digital transformation, closed loop marketing, and strategic partnerships, Sander brings a wealth of knowledge and expertise to the table. Together, they explore the fascinating realm of marketing in the tech industry, dissecting its successes, failures, and untapped potentials. You can reach Sander on LinkedIn: https://www.linkedin.com/in/sander1arts/ or email: sander1arts@gmail.com For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah
31:56 11/7/23
E75, Balancing Industry Knowledge and Fresh Perspectives: The Secret to Innovative Leadership
In this episode, Sannah is joined by special guest Hugh Daly, a seasoned expert in sales and operations. Together, they explore the importance of evaluating skills over job titles, the power of effective communication and listening, and the benefits of embracing fresh perspectives within an organization. You can reach Hugh on LinkedIn: https://www.linkedin.com/in/hugh-daly-1032877/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah Innovation Leadership, Sales Skills, Learning From Mistakes, Communication Skills, Fresh Perspectives, Career Development, Industry Knowledge, Personal Growth, Attracting Talent, Virtual Sales, Continuous Learning, Customer Insights, Leadership Traits, Research and Planning, Mentorship, Curiosity, Sannah Vinding, Mind the Innovation, Leadership Podcast, Manufacturing Podcast, Electronics Manufacturing, Distribution
32:23 10/24/23
E74, Lessons from the Rapidly Evolving Electronics Industry
Join host Sannah Vinding, the host of the “Mind the Innovation Leadership Podcast,” as she engages in a thought-provoking conversation with industry expert Nigel Watts, President at WPG, EMEA. In this episode, Nigel shares his insights and expertise on the lessons learned by the electronics manufacturing industry. Discover how technology, innovations, and the recent global pandemic have shaped the industry’s supply and demand dynamics. Gain valuable knowledge about the continuous growth and challenges faced by the semiconductor industry. You can reach Nigel on LinkedIn: https://www.linkedin.com/in/nigelwatts/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah
38:00 10/10/23
E73, Navigating New Horizons and Embracing Change Through Technology
Join Sannah Vinding, host of Mind the Innovation Leadership Podcast, as she engages in a thought-provoking conversation with guest Michael Knight. Together, they explore the trend of using technology to enhance productivity, focusing on industry 4.0 and its potential for revolutionary change. Prepare to gain valuable insights into the future of technology and innovation with this inspiring episode. You can reach Michael on LinkedIn: https://www.linkedin.com/in/mknightxtg/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah
31:47 9/26/23
E72, Driving Growth through Supplier Relationships and Collaboration
In this episode of the Mind the Innovation Leadership Podcast, host Sannah Vinding engages in a captivating conversation with guest Paul Aspiras, the director of supplier business development at Master Electronics. As a seasoned professional with expertise in project management and business development, Paul brings a wealth of knowledge and experience to the discussion. You can reach Paul on LinkedIn: https://www.linkedin.com/in/paul-aspiras/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah
34:31 9/12/23
E71, Navigating Complexity: Exploring Trends in Electronics Manufacturing through Analytic Data
In this episode of the Mind Innovation Leadership podcast, host Sannah Vinding interviews Dennis Reed, a senior research analyst at Edgewater Research. They discuss current trends and outlook for the electronics manufacturing industry. Dennis shares insights on how they stay on top of the complexity of data in their industry and the importance of listening to inform data analysis. He also explains their process of focusing on bottom-up analysis and leveraging their relationships across the supply chain. You can reach Dennis on LinkedIn: https://www.linkedin.com/in/dennisreed22/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah
47:19 8/29/23
E70, Unlocking the Potential of Intrapreneurs: Driving Business Growth and Success
In this episode of Mind The Innovation Leadership Podcast, host Sannah Vinding engages in a fascinating discussion with RJ Grimshaw, the CEO of Unify, to explore the world of intrapreneurship and its profound impact on business growth and success. RJ's passion for entrepreneurship, stemming from his family's entrepreneurial history, sets the stage for an inspiring conversation. The episode concludes with valuable insights into unlocking the potential of intrapreneurs and fostering a culture of innovation and creativity. Listeners gain essential knowledge for building a successful business, regardless of size, by embracing the entrepreneurial mindset and encouraging intrapreneurship to drive company growth and success. You can reach RJ on LinkedIn: https://www.linkedin.com/in/rjgrimshaw/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah
32:24 8/1/23
E69, Customer-Centric Solutions: Shifting Focus from Products to Problem Solving
On this episode of Mind the Innovation, host Sannah Vinding welcomes special guest Lori Bruno, President of Luscombe Engineering of San Francisco. Lori shares her expertise in supplier management and driving growth, highlighting the importance of solving problems for customers and fostering strong relationships in the electronics manufacturing industry. This episode is packed with valuable insights and inspiring examples that will encourage listeners to try new approaches and unlock their leadership potential in the electronics manufacturing industry. You can reach Lori on LinkedIn: https://www.linkedin.com/in/lori-bruno/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah
32:08 7/18/23
E68, Adapting to Change: How the Electronics Industry Embraced Digital Communication
Join host Sannah Vinding in an insightful conversation with Tobi Cornell, the president of Kruvand Associates, Inc., as they delve into the world of leadership excellence in the electronics industry. Gain valuable insights from Tobi's expertise on navigating the changing landscape, digital strategies, and industry insights. Discover the importance of effective communication and engagement strategies, leveraging digital platforms like LinkedIn to connect with customers and showcase the human side of business. In this episode, Tobi shares the transformation journey of Kruvand Associates, Inc., adapting to new communication technologies and digital marketing platforms. Explore how they have embraced the digital age to stay connected with customers, foster relationships with channel partners, and adapt to evolving market dynamics. Gain insights into industry trends, including the impact of the COVID-19 pandemic and the changing customer behavior in the electronics industry. The conversation also highlights the significance of developing strong relationships with manufacturers and utilizing their marketing content to create engaging materials. Tobi emphasizes the value of videos, attending webinars, and sharing short videos to provide valuable information about products and industry trends. Discover the power of effective digital strategies in reaching the next generation of employees and customers. Are you ready to navigate the changing landscape of the electronics industry? Tune in to gain valuable insights and actionable strategies from Tobi Cornell's leadership journey and expertise. You can reach Tobi on LinkedIn: https://www.linkedin.com/in/tobi-cornell-4baba282/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah
27:59 7/4/23
E67: The Importance of People-First Values Backed by Transparent Leadership
Join host Sannah Vinding in an insightful conversation with Shane Zutz, Vice President of Human Resources at DigiKey Electronics, as they dive into the world of leadership excellence in electronics manufacturing. Gain valuable insights from Shane's expertise on cultivating a "craftsman mindset" and equipping yourself with a diverse skill set to thrive in future roles and seize opportunities. Discover the power of transparency and vulnerability in driving business success within complex environments, while also creating a sustainable atmosphere for growth. In this episode, Shane Zutz shares his wealth of knowledge and experience in the electronics manufacturing industry, providing practical advice and strategies for aspiring leaders. Explore the importance of consumer psychology, critical thinking, and trust-building in business and marketing, all essential components of effective leadership. Uncover the secrets of understanding customer behavior, dispelling attention span myths, and establishing authentic connections to create a loyal customer base. The future of manufacturing is evolving rapidly—are you prepared to stay ahead of the curve? Join us on Mind The Innovation today and unlock invaluable insights to thrive in the dynamic and ever-changing marketplace. You can reach Shane on LinkedIn: https://www.linkedin.com/in/shane-zutz-digi-key/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah
34:45 6/20/23
E66: Unmasking the Truth: Debunking Attention Span Myths and Mastering Visual Communication
Join host Sannah Vinding in an insightful conversation with Chris Gray, an expert in consumer psychology and buyer behavior. Discover the role of consumer psychology, critical thinking, and trust-building in business and marketing. Gain valuable insights into understanding customer behavior, debunking attention span myths, and establishing authentic connections. In this engaging episode, Chris Gray sheds light on the crucial role of understanding consumer psychology in effectively reaching and motivating customers. Explore the impact of emotions, cognition, motivation, and social psychology on consumer decision-making. Gain practical strategies for building trust and forging resilient relationships with customers through authenticity and transparency. Myth-Busting Mindset Resources  Link: https://talk.ac/chrisgray Offer Code: SANNAH  You can reach Chris on LinkedIn: https://www.linkedin.com/in/drchris/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah
35:52 6/6/23
E65, Harnessing the Power of Digital Transformation in the Manufacturing Industry
Sannah Vinding, the host of the popular 'Mind the Innovation Podcast,' is back with an exciting re-run episode that delves into the world of digital marketing for manufacturers. Joining Sannah in this engaging conversation is Andrew Schwarz, Regional Sales Manager at SupplyFrame, known for his expertise in aligning customer objectives with the services or products offered. You can reach Andrew on LinkedIn: https://www.linkedin.com/in/andrew-schwarz-50994a1/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah #electronicsindustry #leadershippodcast #B2Bmarketing #marketingmanufacturing #salesmarketing #strategy #digitalmarketing #innovation #Peopleskills #companyculture #innominders #electroniccomponents #distribution #sannahvinding #mindtheinnovation
22:49 5/23/23
E64, Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director
Innovation and adaptation are key components of any successful business, and nowhere is this more evident than in the manufacturing industry. In this episode of Mind The Innovation, host Sannah Vinding interviews Maryellen Stack, Director of Marketing Communications for Sager Electronics, to discuss the evolving role of marketing in the manufacturing industry. From the shift from print to digital marketing to the changing relationship between marketing and sales, Maryellen shares her insights on how businesses can stay ahead of the curve and adapt to the challenges of today's market. Join us as we explore the importance of mentorship, the impact of technology, and the need for a customer-centric approach in the manufacturing industry. Here are three key learnings from this episode: 1. The role of marketing in the manufacturing industry has evolved from print to digital, with a greater emphasis on social media, video, and podcasting. There is also a greater need for collaboration between marketing and sales to solve problems for customers. 2. The COVID-19 pandemic has accelerated the adoption of digital tools and the need for more personalized messaging to customers. Companies must adapt to new technology and data to stay competitive. 3. Mentorship and exposure to different departments are crucial for personal and professional growth in the sales and marketing industry. Finding and retaining talent is a challenge, but mentorship can be beneficial for both the mentee and the mentor You can reach Maryellen on LinkedIn: https://www.linkedin.com/in/maryellenstack/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah #electronicsindustry #leadershippodcast #B2Bmarketing #marketingmanufacturing #salesmarketing #strategy #digitalmarketing #innovation #Peopleskills #companyculture #innominders #electroniccomponents #distribution #sannahvinding #mindtheinnovation
37:23 5/9/23
E63; Navigating the Changing Landscape of the Electronics Industry
In this episode of Mind the Innovation Podcast, your host Sannah Vinding is joined by Chris Beeson, the President for Electronics and Global Strategic Suppliers at the RS Group, about the trends and challenges in the electronics industry. In this insightful conversation, Beeson shares his thoughts on various aspects of the industry, including supply chain management, performance-based systems, and automation. The speakers also touch on topics such as innovation, fostering positive team culture, and the importance of ESG and better world products. In addition, they discuss the challenges of remote work and how to stay competitive in the industry while maintaining human connection and relationship-building. Join us for this engaging conversation that offers valuable insights for anyone interested in the electronics industry. Key Takeaways: * Innovation in the electronics industry does not always have to be focused on the latest technology. Taking a step back and looking at things from a different perspective can lead to creative problem-solving. * The importance of fostering a culture that prioritizes listening to the needs of employees and being adaptable in the face of change. * Leaders who are curious and willing to explore areas outside of their expertise can gain new perspectives and insights that ultimately contribute to their growth and development. You can reach Chris on LinkedIn: https://www.linkedin.com/in/chris-beeson-a447b73/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah
41:09 4/25/23
E62: From Manual to Automated: How Technology is Changing the Sales Game
In this episode of Mind The Innovation Podcast, your host Sannah Vinding is joined by Tim Paulus, President of EI Sales. They delve into the importance of knowledgeable teams, consistent processes, and strong relationships with manufacturers and customers in the electronics manufacturing industry. They also discuss the shift towards digital marketing and the increasing need for companies to create and distribute relevant content. Furthermore, they explore how technology is revolutionizing the sales game, moving from manual to automated processes. Tune in to learn more about how embracing technology can improve access to customers and streamline sales processes. Key Takeaways: 1. Manufacturing companies and reps need to invest in knowledgeable teams, consistent processes, and strong relationships with manufacturers and customers. 2. Manufacturing reps play a significant role in marketing their principles' products, including developing content and redistributing it to customers. 3. Providing value to engineers of all generations through consistent content development and training is crucial. You can reach Tim on LinkedIn: https://www.linkedin.com/in/tim-paulus-91078929/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah
29:27 4/11/23
E61, Diversity in Data: Why Inclusion Matters in Generating Effective Solutions
In the electronics industry, data analysis is crucial to succeeding in a highly competitive market. However, it's not just about the style of presenting data, but also the substance of the analysis. Substance means having accurate, relevant, and actionable insights that can inform decision-making. This is where teamwork and diversity play a significant role in generating effective solutions. In this podcast, Robert Derringer (Director of Global Channel, Crouzet, North America) and Sannah Vinding explore the significance of deriving actionable insights from data analysis, stressing the importance of critical thinking and curiosity in the process. They also delve into industrial automation and the merging of electronics and industrial realms, citing examples such as intelligent light fixtures and motors with embedded intelligence. Key Takeaways: Foster collaboration and active participation in analysis by inviting team members and colleagues to contribute their insights and opinions. Prioritize actionable insights derived from data for business impact, emphasizing substance over style in the decision-making process. Shift focus from selling products to providing comprehensive solutions, often enhanced by valuable services, to better meet customer needs. You can reach Robert on LinkedIn: https://www.linkedin.com/in/robertderringer/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah
35:35 3/28/23
E60, The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers
I invited Bridget Kane-Ferrigan, Marketing Manager at Fair Rite Products Corp, as a guest on the Mind The Innovation Leadership podcast. Bridget shares her insights on why manufacturers need to focus on their digital marketing strategy. key takeaways: 1. Manufacturers must adapt to the digital age by creating a comprehensive digital marketing strategy that includes personalized content and targeted messages to engage with their audience and build lasting relationships. 2. Educational content is an essential part of any manufacturer's digital marketing strategy. Manufacturers can use blogs, infographics, videos, webinars, and other content forms to provide valuable information to their audience, position themselves as experts in the industry, and increase visibility. 3. Social media and websites are powerful tools for manufacturers to connect with customers beyond 9-to-5 and generate leads, increase brand awareness, and even close deals. By creating engaging content and designing a professional-looking website, manufacturers can build trust with their audience and drive sales. You can reach Bridget on LinkedIn: https://www.linkedin.com/in/bridget-kane-ferrigan-29b4b358/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah
28:07 3/14/23
E59, Manufacturing: The Shift Towards Problem-Solving Instead of Product-Pitching
The manufacturing industry is in the midst of a major shift – salespeople are being transformed into marketing professionals. Gone are the days of simply product-pitching; instead, manufacturers are turning to problem-solving as a more effective way to engage customers and drive sales. Companies now place an emphasis on ROI when it comes to marketing efforts, and with that has come to a focus on thought leadership as a means of bringing value to potential buyers. To get ahead in this new world of manufacturing marketing, it’s essential to understand the latest trends and how they can help you achieve success. In this episode, Graham Kilshaw, CEO of Lectrix, shares his insights on successful content marketing for engineers in the manufacturing industry. He emphasizes the need for a mindset shift from marketing to engineers, to marketing for engineers, to effectively reach and engage this critical audience. key takeaway: It's essential to consider the purpose of the content, whether it's for lead generation or pure thought leadership. ROI is now a priority in marketing, with a focus on the impact on sales, such as new conversations, opportunities, or pipeline growth. Salespeople are learning to be better marketers by focusing less on the product and more on the customer's problem. You can reach Graham on LinkedIn: https://www.linkedin.com/in/grahamkilshaw/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! Sannah
37:01 2/28/23
E58: The Future of Manufacturing Marketing: Embracing the Human Element to Stand Out from the Crowd
I invited Rob Brunson, Vice President of Sales & Marketing at Wallace Electronic Sales, as a guest on the Mind The Innovation Leadership podcast. Rob is sharing his insights on how manufacturers and manufacturers’ representatives can differentiate themselves from their competition. Key takeaways: Digital transformation is the process of improving internal operations and customer experiences by leveraging digital technologies. This includes digitizing data, processes, and experiences, and is achieved through incremental steps and progress. To be a leader, one needs to have a mindset that is comfortable with taking different types of risks, even those involving investments that may not yield a guaranteed return. Enhancing self-service can boost productivity and customer satisfaction, but human interaction remains vital for distinguishing a business and its services. The focus should be on improving self-service, an area where businesses often fall short. You can reach Rob on LinkedIn: https://www.linkedin.com/in/rob-brunson-%F0%9F%A7%99%F0%9F%8F%BB%E2%80%8D%E2%99%82%EF%B8%8F-67859718b/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! Sannah
39:59 2/14/23

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