Show cover of How I Made it in Marketing

How I Made it in Marketing

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).

Tracks

Startup Marketing: How to build a marketing program from 0 to acquisition by Intel, be BOLD, learn as you go (episode #28) 57:35 08/17/2022
Advertising and Brands: Details matter, known when to quit, …be nice (episode #27) 63:44 08/10/2022
NFTs For Brands: It’s OK to say no, always be a student, don’t resist change (episode #26) 43:16 08/03/2022
Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (episode #25) 50:43 07/25/2022
Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more (episode #24) 77:52 07/11/2022
SaaS Marketing: Serendipity’s role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (episode #23) 47:44 06/22/2022
Inventive Marketing: A coalition in the South China innovation ecosystem, a rugby sponsorship mascot in Singapore, & much more (episode #22) 39:08 06/22/2022
Marketing & Communications: Rebranding from GE, building a CRM for Comcast, and much more (episode #21) 54:11 06/15/2022
Hospitality Marketing: Have a Gumby attitude to any launch 72:18 06/08/2022
Creative Marketing: Does it all make sense? (Episode #19) 61:18 06/01/2022
Brand Marketing: Look in people’s closets (Episode #18) 47:14 05/23/2022
Data Poetry in Marketing, PR & Corporate Communications (Episode #17) 62:55 05/16/2022
Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success 47:03 05/09/2022
World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Episode #15) 49:30 05/02/2022
Franchising and Marketing: In a world of chicken dinners, be a lobster dinner (Episode #14) 63:29 04/18/2022
The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Episode #13) 53:49 04/18/2022
Hard To Stay In Business Against Us: Raising the barrier to entry in the escape room industry (Episode #12) 60:05 04/11/2022
Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Episode #11) 69:16 04/04/2022
99 Problem Ideas: “Harvey Gabor, art director on Coke’s iconic campaign, burned my ad concept with a lighter” (Episode #10) 57:29 03/28/2022
Spontaneous Combustible Collaboration: Most important things in any company are people, people, people, market, and product (Episode #9) 65:11 03/21/2022
Client Pitch Call from the Maternity Ward: “That sound? Oh, you know, the sounds of Brooklyn” – Episode #8 43:17 03/11/2022
The Heroes Are Coming: Treating hockey like a blockbuster movie sold 525,000 tickets – Episode #7 38:16 03/07/2022
Don’t Give Clients What They Want: “That’s also the name of a convention for adults who dress as toddlers” – Podcast Episode #6 51:13 02/28/2022
“True Blood” Vampire Fangs from the Dentist: When you’re too successful at driving the wrong traffic to your website – Episode #5 37:58 02/17/2022
The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4 35:34 02/08/2022
500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Episode #3 40:36 01/28/2022
The De-Branding Campaign: When customers make fun of your new product launch – Episode #2 30:35 01/27/2022
Scaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) – Episode #1 35:48 01/12/2022