Show cover of The Committed Creative Podcast

The Committed Creative Podcast

Are you a creative who wants to make a full-time living from your passion project? Then this podcast is for you. Each week, Carmen interviews a successful creative who quit the corporate business world and made their creative dream pay.Forget navel-gazing, highfalutin creative talk, and learn actionable business steps from creative minds who have turned their creative passion into their life's work...creative work that pays good money.Forget the saying 'poor and struggling artist' and hear from artistic people who earn more than they ever did in a 'traditional' job.Brought to you by creative content strategist and PR consultant Carmen Allan-Petale, founder of Red Platypus Creative.

Tracks

#82 Tips for Hosting a Successful Podcast
In the final episode of season six, I reflect on my podcasting journey and share tips for launching and maintaining a successful podcast. I talk about the importance of choosing a catchy podcast name, creating an eye-catching thumbnail, and developing an engaging intro and outro. Key Takeaways:Choose a catchy podcast name that aligns with your theme and consider SEO considerations for discoverability.Create an eye-catching thumbnail that reflects your branding and use photos to personalise it.Keep the intro concise and engaging, and include a call to action in the outro.Consider different podcast formats, such as interview-style or solo episodes, based on your preferences and time constraints.Vet guests to ensure they align with your podcast's theme and maintain a high-quality audience experience.Use tools like Calendly for guest bookings, Buzzsprout for publishing, and Adobe Premiere Pro for editing.Consider recording in seasons to allow for breaks and flexibility in your podcasting schedule.Consider outsourcing editing to save time and ensure high-quality sound.Use Decipher, an AI tool, for automated transcription and show notes generation.Keen to launch your own podcast and want to learn more? Then reach out and book a strategy session and I can help you get on the airwaves!---------------------------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
28:31 12/6/23
#81 Tapping into Your Creativity with Amanda Kendle
In this episode of The Committed Creative podcast, Amanda shares her journey from accidentally starting her own business after her son was born to building a successful career in podcasting, social media training, and teaching creativity. Amanda speaks about the importance of blogging and content creation for businesses, the challenges of finding work-life balance as a self-employed creative, and the impact of social media on creativity. Amanda also provides insights into her work with the Creative Schools program and offers advice for those looking to transition from a 9 to 5 job to pursue their creative passions.Key Takeaways:Blogging and content creation are still valuable tools for businesses to increase website traffic and establish thought leadership.Amanda emphasises the importance of flexibility and autonomy in her work and has no desire to return to working for someone else.Social media can be a powerful marketing tool for businesses, but it's important to identify the platforms where your target audience spends the most time.Time and confidence are common challenges for business owners when it comes to social media, but starting small and being authentic can help overcome these obstacles.The Creative Schools program aims to foster creativity in students by partnering creative practitioners with classroom teachers to co-teach creative projects.Many adults lose touch with their creativity due to a focus on results and a lack of permission to play. Amanda encourages adults to reimagine their future and prioritise creativity in their lives.If you ever wanted to make the break from the 9 to 5 and pursue your creative passions, then this is the podcast to listen to.Find out more about Amanda on her Instagram.---------------------------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
50:37 11/29/23
#80 From Self-Care to Business Success with Cat Westell
Cat Westell is the founder of Amoret Muse, a self-care product-based business. She started her business during the COVID-19 lockdown as a way to practice self-care and create products that promote relaxation and well-being. In this episode, Cat discusses the importance of being present and making decisions from a place of clarity. She also emphasises the significance of self-care in maintaining a healthy work-life balance. Cat shares her experiences with burnout and how she overcame it by communicating her needs and taking time for herself. She highlights the importance of celebrating wins and continuously growing as a person. Cat also discusses her rebranding process and her vision for the future of Amoret MuseKey takeaways from this episode:Self-care is not selfish; it empowers individuals to make decisions from a place of clarity.Taking small steps every day towards self-care can lead to significant changes in overall wellbeing.Communication is crucial in overcoming burnout and seeking support from loved ones.Grounding oneself and finding activities that bring joy and presence can help combat stress and overwhelm.Continuous growth and alignment with personal values are essential for success in business and personal development.If you want to launch a product-based business, or improve on your self-care, this is the episode to listen to.You can find out more about Cat on her Instagram.---------------------------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
40:35 11/22/23
#79 Leading with Kindness with Monica Beazley
Monica Beazley is the founder of Monarch Management, a company that supports leaders in cultivating self-awareness, emotional intelligence, and resilience. With a background in corporate and sports management, Monica is passionate about empowering leaders to create positive change in their organisations and communities.​In this episode of The Committed Creative podcast, Monica shares her journey from a corporate career to starting her own business, driven by the desire to see more gender equality and support for women in leadership positions. Monica highlights the power of vulnerability, authenticity, and gratitude in effective leadership, and delves into how she works with companies to create a clear vision and values for their teams, as well as encouraging them to invest in the personal and professional development of their staff.Key takeaways from this episode:Kindness is at the core of being a great leader.Gender equality and support for women in leadership positions are crucial for positive change.Vulnerability, authenticity, and gratitude are essential qualities for effective leadership.Developing self-awareness, communication skills, and resilience are key for improving leadership skills.Creating a clear vision and values for a team is important for cohesion and success.Investing in the personal and professional development of team members is crucial for a healthy and productive work environment.If you want to improve your leadership skills, or hire a team and create a engaged company culture, then this is the podcast to listen to.You can find out more about Monica on her Instagam.---------------------------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
52:55 11/15/23
#78 The Art of Never Giving Up with Mackenzie Burgoyne
Mackenzie is the founder of the fitness business Dubbel and in this episode, he shares his journey from soccer player to starting his own business during COVID.He discusses the importance of providing value and showcasing expertise on social media to grow a personal brand. Mackenzie also talks about the mental and physical challenges of running long distances and how they relate to running a business. He emphasises the importance of goal setting, strategic thinking, and sustainability in both running and business. Mackenzie provides tips for organic social media growth and highlights the significance of self-care in maintaining a healthy work-life balance.Key takeaways from this episode:Providing value consistently on social media is key to growing a personal brand.Mental fortitude and resilience are crucial in both running and business.Goal setting and strategic thinking are important for success in running and business.Self-care, including alone time and quality time with loved ones, is essential for maintaining a healthy work-life balance.Tune in to hear about how Mackenzie recently ran the Cape-to-Cape in just 15 hours - breaking the current record for the trail. The distance is essentially three marathons back to back - nuts! You can find out more about Mackenzie on his Instagam.---------------------------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
44:16 11/8/23
#77 Creating a Connected Community with Ashley Matkovic
In this episode of the Committed Creative Podcast, I interview Ashley Matkovic, the founder of one of Perth's biggest business networking groups, Fusion Biz Co.Ash shares her journey over the past seven years - from quitting the corporate job she hated to navigating an events business during covid. Possibly my favourite moment from the podcast was when I asked Ash if she'd ever envisioned Fusion growing as big as it's become, only for her to answer with a resounding 'yes'. I friggin' loved that confidence and self-belief that Ash knew she was going to create an epic community for women before she'd even done it - I believe it's this mindset that has got her so far.In the podcast, Ash talks about:🌸 How she started Fusion to create a space where women can have authentic conversations and connect on a deeper level.🌸 The challenges of running a business, including feeling lonely and not having a support network, which is why Fusion is so important.🌸 Her journey as an introvert running networking events, and how she has learned to step into her role as a leader and create a welcoming environment for others.🌸 Why celebrating wins is important in business, as it helps to acknowledge and appreciate your achievements.🌸 How the biggest challenge for many businesses is getting in front of more people and marketing their business effectively.🌸 Why mindset is a major challenge for business owners, and how having a supportive community can help to shift perspectives and overcome mindset roadblocks.If you want to learn more about Ash, check out Fusion here, and grab tickets to their Christmas do here.---------------------------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
46:45 11/1/23
#76 Preparing Your Business for Sale with John Denton
In this episode of the Committed Creative Podcast, I interview John Denton, a business coach who specialises in preparing businesses for sale. John shares his expertise on how to get a business ready for sale, the challenges business owners face during the selling process, and the key factors buyers should consider when purchasing a business. He emphasises the importance of systemising a business, separating the owner from the day-to-day operations, and having clean and up-to-date financials. John also discusses the advantages and disadvantages of starting a business versus purchasing an existing one, as well as the unique considerations for franchise businesses.Key Takeaways:Systemise your business and separate yourself from the day-to-day operations to make it more attractive to buyers.Clean and up-to-date financials are crucial for a successful business sale.Consider the structure of the business and ensure it is set up for a smooth transition to a new owner.Conduct thorough due diligence when purchasing a business, including reviewing financials, assessing systems and staff, and evaluating the client base.Franchise businesses require careful consideration, including reviewing the franchise agreement, conducting market research, and speaking with current and former franchisees.​Find out more about John here.---------------------------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
44:45 10/25/23
#75 Living a Life You Love with Amanda Ewin
Amanda Ewin is a lifestyle coach and meditation teacher who helps high-achieving women shift from feeling stuck to living a magnificent life. With a background in podiatry, Amanda realised her true passion was in helping people live better lives and find joy. She is the host of the Bounce Out of Bed podcast and is dedicated to helping her clients prioritise themselves and find their true values.​Key takeaways from this episode:- It's important to prioritise joy and find activities that bring you happiness.- Setting boundaries and surrounding yourself with uplifting people is crucial for personal growth.- Values play a significant role in decision-making and should be aligned with how you spend your time.- Taking small steps and celebrating wins along the way can lead to positive change.​Find out more about Amanda here.---------------------------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
44:32 10/18/23
#74 The Power of Perseverance with Lizelle Hartley
Lizelle Hartley is a well-known fashion designer, stylist, and business coach. She has recently released a memoir about her life and the challenges she faced on her journey to becoming a successful entrepreneur.From living in poverty after a car accident to starting her own fashion house, Lizelle's journey is a testament to the power of resilience and determination. She now helps other business owners achieve their goals through personal and business mentoring.Key takeaways from this episode:- Lizelle's challenging childhood, including a car accident that left her family in poverty, shaped her into a determined and resilient woman.- She realised that to succeed in the fashion industry, she needed to understand the business side of things, which led her to become a business mentor.- Lizelle emphasises the importance of wellbeing in business success, as a healthy mindset and personal life are crucial for achieving professional goals.- She offers fashion styling services to help clients create a wardrobe that reflects their personality and boosts their confidence.- Lizelle's mentoring process involves a discovery session to create a roadmap for the client's business, focusing on their why and identifying areas for improvement.Find out more about Lizelle here.----------------------------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
49:00 10/11/23
#73 Writing Epic Web Copy with Carmen Allan-Petale
This week on the Committed Creative Podcast, I talk about how I help businesses bring their brands to life through engaging website copy. ​I discuss the importance of creating engaging website content that keeps users on the page and leads to conversions, and how you need to clearly define the main call to action and make it prominent on the website. ​Key takeaways:Clearly define the main call to action and make it prominent on the website.Align the website content with the user's search intent to reduce bounce rates.Optimise each service page for specific keywords to improve SEO.Leverage Google reviews to enhance the credibility and authority of the website.Maintain a consistent tone of voice throughout the website to create an authentic and engaging experience.Repurpose existing content to keep the website fresh and regularly updated.---------------------------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
24:01 10/4/23
#72 Bounce Out of Bed with Amanda Ewin and Carmen Allan-Petale
This week on the podcast, we have something a little different - I'm being interviewed! This episode is for the Bounce out of Bed podcast, which is hosted by Amanda Ewin, but Amanda kindly said I could share the podcast on The Committed Creative - so here it is! In this episode, I talk about how I'm passionate about helping businesses communicate their stories effectively to connect with their audience. I'm a big believer in the power of authenticity and values-driven marketing to attract ideal clients and create meaningful connections.Key takeaways from this episode:- Focus on the platforms where your audience is most active to stand out in the online business world.- Align your business with your values to attract ideal clients and create meaningful connections.- Authentic storytelling is a powerful tool in marketing that helps build connections with your audience.- Building a routine and practicing creativity can lead to growth and success in your business.- Pushing yourself outside your comfort zone and embracing challenges can lead to personal and professional growth.You can find out more about Amanda on her website here.And stay tuned... Amanda will be interviewed on The Committed Creative soon!----------------------------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
55:11 9/27/23
#71 Finding Your Purpose with Lala Macnab
Lala Macnab is a business mentor and educator who owns and operates five businesses. She is the owner of Paper and Ink Studios, a wedding stationery business, and the founder of the Creative Republic, an Etsy store that sells photographic backdrops. Lala is also involved in an Amazon FBA business and recently started a business called Good Vibe Scents, which sells inspirational car air fresheners. She is passionate about helping small businesses succeed and is known for her expertise in branding and design.In this episode of the Committed Creative Podcast,  Lala shares her journey of starting and managing five businesses, including her wedding stationery business, Paper and Ink Studios, and her Amazon FBA business. She also discusses the importance of rebranding and the process of selling a business. Lala emphasises the need for passion and purpose in entrepreneurship and offers valuable advice for aspiring business owners.The nitty-gritty from Lala: Lala emphasises the importance of being 100% committed to your business idea and having a clear purpose and passion.When starting a business, it is crucial to research the market, identify your unique selling proposition, and ensure there is a need for your product or service.Building a strong team is essential for business success. Hire people with the right personality and train them for the required skills.Lala believes in giving back to the community and incorporating a greater purpose into her businesses.It is important to take care of yourself as a business owner and prioritise your own wellbeing.Find out more about Lala here.----------------------------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
49:14 9/20/23
#70 Business Coaching Using AI with Em Gee
Em Gee is a marketing and mindset coach who helps women become unstoppable in their businesses. She is also an AI enthusiast and is currently working on a project to integrate AI into her coaching programs.​In this episode of the Committed Creative Podcast, I chat with Em Gee about her journey from studying marketing to becoming a teacher and eventually starting her own coaching business. Em Gee emphasises the importance of having a solid foundation in marketing and understanding your ideal client. Em also discusses her recent ADHD diagnosis and how it's impacted her life and coaching practice. Most excitingly though, Em gives me the low down on how she plans to use AI to create a chat bot that can coach her clients 24/7, providing personalised support and resources. Em addresses concerns about AI and demonstrates the potential benefits it can bring to the coaching industry.​We dive into how to: - Get clear on your ideal client and their transformation before creating your marketing strategy.- Trust your gut and listen to your intuition when making decisions about your career and business.- understand that AI can be a powerful tool in coaching, providing personalised support and resources to clients.- Embrace AI to free up time for more intentional human activities, such as one-on-one coaching.Em is opening up her AI program (The Biz Rebelution) to everyone, and if you want to learn more, make sure you check it out here.-----------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
47:32 9/13/23
#69 Get your Business into the Media with Carmen Allan-Petale
As a former journalist and now as a PR consultant, I've sat on both sides of the media train. On this week's episode of The Committed Creative, I give you some tips on how you can get your business into the media and reap all the benefits of free publicity.Keeping in mind that these days media coverage is not limited to traditional outlets like TV and magazines, I give advice on how create an effective pitch that gets you seen.During the podcast, I dive into:​- How media coverage provides free publicity and establishes you as an expert in your field.- How to tailor your pitch to the specific media outlet and audience.- The benefits of signing up for resources like Source Bottle to connect with journalists looking for industry experts.- How to craft an effective media release with a catchy headline, active voice, and relevant facts and quotes.- Ways to build relationships with journalists, and also how to follow up your pitch with phone calls, and be prepared for interviews.​-----------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
47:42 8/9/23
#68 Explaining The StoryBrand Framework with Carmen Allan-Petale
This week, I deep dive into one of my favourite ways of telling brand stories - using Donald Miller's StoryBrand Framework.The StoryBrand process is about creating clarity in messaging so that customers understand the value of what businesses offer, which ultimately leads to higher engagement and sales. In the podcast, I summarise it for you, so you don't have to read it!Put simply, this is what's involved:A Character: The character is your customer, not your brand. They should have a want or a need, which provides the motivation for the story.Has a Problem: Identify the problem that the customer is trying to solve. This problem is the villain in their story.And Meets a Guide: The guide is your brand. You should position your brand as the guide who has been there before and can help the hero overcome the challenges.Who Gives Them a Plan: The plan you provide is your product or service, which should offer clear steps to solve the customer's problem.Calls Them to Action: This is your compelling call to action, which should motivate the customer to engage with your plan.That Helps Them Avoid Failure: Highlight what the customer stands to lose if they don't engage with your brand or product. This is the tragic ending you're helping them avoid.And Ends in a Success: Define what success looks like for your customers. This is the happy ending they can achieve with your guidance.Curious? Listen to my podcast to learn more!--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
48:38 8/2/23
#67 Marketing Your Business with YouTube with Marcus Svedin
YouTube Ads Specialist, Marcus Svedin, joined me on The Committed Creative podcast this week, and gave some great insights on how to use YouTube to market and grow your business.Marcus is the co-founder of Titan Marketer, a YouTube advertising company, and he spoke about the benefits of YouTube advertising and why it is a valuable platform for businesses. The key takeaways Marcus shares include:- The targeting capabilities of YouTube ads and how they can reach potential customers who are ready to buy.- Tips for creating engaging video ads and growing a YouTube channel.- The importance of authenticity and encourages business owners to overcome their camera shyness and start creating video content. - Highlighting the significance of optimising landing page load speed for successful ad campaigns.One of my favourite quotes from Marcus during this episode was, "People desire and seek out authenticity because there's so much fakeness on social media - but on YouTube it's easy to show that you're authentic."If you've ever wanted to tap into YouTube and use it as a marketing platform, then this is the podcast to listen to!--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
43:27 7/26/23
#66 How Resilience Leads to Business Growth with Shannon Stone
Marketing expert Shannon Stone joined me on The Committed Creative podcast this week, and I was thrilled to have her on because I know how knowledgeable she is when it comes to business growth.Shannon shared with me her journey of starting her own business after leaving a toxic relationship and finding her passion for marketing. She discusses the importance of self-trust and the need to listen to your own intuition when making decisions - something that she has improved on over the years and which has led her to great things.The key takeaways Shannon shares include:Clearing your mind and creating a quiet space to listen to your own thoughts and make decisions.Personalising your marketing strategies based on the problem you solve, rather than focusing on a specific target audience.Networking is a valuable tool for building connections and finding clients.It's important to take the time for self-care and prioritise your mental health if you want to succeed in business.One of my favourite quotes from Shannon during this episode was, "The more that we can trust ourselves and depend on ourselves, the more we can see our goals come into reality."I think you'll find Shannon extremely inspiring, so I highly recommend having a listen!--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
39:28 7/19/23
#65 Cultivating a Positive Mindset for Business with Breanna May
This week on the podcast, I hosted Breanna May, and I was suuuuuper duper excited because Bre used to be my business coach and I put some of my success down to her awesomeness.So naturally, I knew I had to have her on The Committed Creative because she has a lot of wisdom to share.​During our chat, Bre emphasises the importance of mindset in achieving success and discusses how she helps women overcome their fears and limiting beliefs. She also highlights the need for authenticity and self-discovery in business and offers advice on finding one's true calling.​Breanna delves into:- Why mindset is the key to success in business and life.- How it's important to discern what beliefs and expectations are truly yours and let go of those that are not.- Why role modelling is crucial in empowering children to follow their dreams and prioritise their own happiness.- How failure is a part of the journey to success and should be embraced as an opportunity to learn and grow.- How taking small, consistent actions is the key to turning an idea into a reality.​One of my favourite quotes from Bre during our chat was "You have to be the person who is courageous, not perfect." No matter where you are in your business (or life!) journey, I know you will get a lot out of this podcast, so have a listen.--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
46:09 7/12/23
#64 Embracing the Natural Path of Chinese Medicine with Benjamin O'Brien
This week on the podcast, my guest was Benjamin O'Brien who is the owner of The Natural Medicine and Nutrition Clinic. Benjamin has studied Chinese Medicine all over the world - including in China where he also taught acupuncture. In the podcast, we talk about:How Benjamin trained for decades to become a master of his work.Why finding a good mentor is the route of all success.It's not simply good enough to be good at what you do - if you want to run a successful business then you need to learn how to run a business.What exactly Chinese medicine is and how Ben works with his patients.How to get repeat business when you work in a medical setting.Why your reputation is vital as a natural medicine practitioner.…and loads, loads more.Ben opened his clinic right before COVID and it has done extremely well - find out how he's managed to run a small business during a time of great uncertainty.--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
37:47 7/5/23
#63 - Following a Creative Vision with Alysha Anema
This week on the podcast, I spoke with Alysha Anema, who is the owner of Anema Designs and Illustrations.Alysha is a talented artist and after a false start in accounting realised her true calling was all things creative - namely, design and art!In the podcast, we talk about:How Alysha made the jump from working for a creative agency to working for herself.How she found a government-funded program that helped her to set up her business.Why she loves freelancing and what she misses about agency life.How she finds her clients.Tips for pricing work to incorporate a good profit margin.How to set boundaries when working with clients.Ways of establishing a thorough briefing process so you're on the same page as your clients at all times.…and loads, loads more.If you are itching to branch out and start working for yourself, this is the podcast to listen to.--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
38:23 6/28/23
#62 Making a Business Out of a Hobby with Emilie Otto
This week on the podcast, I spoke with Emilie Otto, who is the owner of House of Hobby, an art studio for budding artists in Perth.House of Hobby hosts up to seven workshops a week and the business has created a vibrant community of hobbyists who love to come together and share their passion for art.In the podcast, we talk about:How Emilie went out on a whim and bought House of Hobby during COVID... and how it actually worked in her favour!The marketing methods Emilie uses to get her business up front and centre.The power of an email newsletter and how Emilie sells most workshop tickets through this process.Emilie's onboarding process to make sure all art teachers create a consistent 'vibe' for workshop participants.What Emilie has struggled with on her journey.What Emilie loves the most about her business - and what drives her to get up each day to keep running an epic art community.…and loads, loads more.If you've ever wanted to own and run a brick and mortar creative business, then this is the podcast you need to listen to!--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
41:37 6/21/23
#61 Creativity in Real Estate with Emma Oliver
This week on the podcast, I spoke with Emma Oliver, who is a buyers agent for The Agency, and also a costume maker and artist!You might not think buying houses is very creative but there's actually a fine art to getting a property that is going to make you money, vs purchasing a dud.In the podcast, we talk about:What a buyers agent actually does.How you can look at a house creatively to see its potential.Why buying the worst house in the best street is always a winning investment.How to get a good deal in the current crazy real estate market in Australia.What to look for in a property. How Emma applies her skills as an architect to make sure her clients find the best properties that are suited to their lifestyles.How Emma has always been a creative soul and how she has applied this creativity to everything she does - even real estate!…and loads, loads more.If you are a property investor or looking to buy your first home, then this podcast is a must-listen.--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
47:52 6/14/23
#60 Growing Your Business on TikTok with Ashley Wright
This week on the podcast, I spoke with Ashley Wright, who is the owner of Smash Cactus Media, a social media agency based in London.Ashley is a TikTok expert and works with a range of product businesses, helping them to grow through social media engagement.In the podcast, we talk about:How if your business is on Instagram, it should probably be on TikTok.How it's easier and faster to grow your business on TikTok than most other social media platforms at the moment.How to capitalise on your TikTok account if a post goes viral.How to reuse your content in the most effective ways.Why consistency is key - plus how often to post and what to post.The process of working with an agency for your social media and what questions to ask an agency if you want to bring someone on board to do your social media.How to get started on TikTok if you're a complete newbie.How Ashley also uses Twitter to promote his business - it turns out it's not dead!…and loads, loads more.If you've wanted to get onto TikTok, or grow your TikTok account, then this is the podcast to listen to!--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
44:58 6/7/23
#59 Tapping into Your Creative Powers with Jody Rolph
This week on the podcast, I spoke with Jody Rolph, who is the founder of The Creative Gathering, about her epic annual event held in Rockingham, Western Australia.Jody was inspired to launch The Creative Gathering for the first time last year after being driven to show people that they are more creative than they may think.With zero events experience, Jody embarked on creating an amazing event and saw great success, even in a world that had just come through the other side of COVID lockdowns. This year, The Creative Gathering is returning in September and will be bigger and better than ever.In the podcast, we talk about:What creativity is (it's not what you might think!)How you can tap into your creativity.What inspired Jody to see more people increase their creativity.What you need to know when running an event.How Jody markets her event on social media. Why authenticity has been a key to Jody's success.Who The Creative Gathering is for, and who will be exhibiting at the event.…and loads, loads more.If you want to find out more about Jody and The Creative Gathering, you can check out the event on Jody's website, or follow her on Instagram.We are excited to announce that The Committed Creative podcast is partnering with The Creative Gathering this year, as we feel like it is a special event that you - our valued listeners - will love!We will be featuring speakers from The Creative Gathering throughout this season of The Committed Creative podcast. So stay tuned!--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
37:55 5/31/23
#58 Unlocking the Power of Mind-Body Wellness With Rebecca Lehrer
This week on the podcast, I spoke with Rebecca Lehrer, who is the founder of Levity Chiropractic,  a chiropractic clinic based in Mount Lawley, Western Australia. Rebecca was motivated to launch her business because she saw the way chiro can change lives - and the kind of chiro Rebecca specialises in is different to most.Rebecca uses the NetworkSpinal technique, which is a very gentle chiro method that work on the patterns of mechanical tension in the body that impact the brain and spinal cord.In the podcast, we talk about:What led Bec to starting her practice.The key learnings for making creating a more profitable business.The impact of establishing professional connections on business sustainability.What NetworkSpinal is and its benefits.The mind-body connection and strategies from improved awareness.The impact of constant stimulation on our nervous system.How Bec went about opening her clients and finding clients.The ups and downs of sole business ownerships.…and loads, loads more.Bec moved from Canberra to launch a business in a city where she hardly knew anyone - just before COVID - and has seen success due to the level of care and understanding she has of her clients' needs.If you want to find out more about Bec you can check out her website here.Please note this is the last epsiode for Season 4 and The Committed Creative will return on the 1st of June. --------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
56:19 5/11/23
#57 The Latest in Marketing (PR, SEO, ChatGPT and more!) with Carmen Allan-Petale
This week on the podcast, I answer some questions put to me by members of the Facebook Community Badass Business Co., run by Rebecca Kelly from Ladies HQ.These are the questions I answer:The term 'marketing' is a broad umbrella term - what does it cover?How do you get businesses in the media and gain media exposure?I hired a copywriter to write my website but my Google ranking hasn't improved. What’s wrong?How can I make ChatGPT work for me?If you've ever wanted to get your business into the media but are unsure how to go about it, or you want to know how you can use ChatGPT to work faster, this is the podcast for you.--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
36:18 5/4/23
#56 Online Store Success with Jacinta Taylor
This week on the podcast, I spoke with Jacinta Taylor, who is the founder of Laminated Cotton Shop, an online store selling handmade, reuasable and eco-friendly products.Jacinta began her business nearly a decade ago after the birth of her kids. She realised that working a busy 9-to-5 corporate job as an accountant wasn't suited to motherhood and so she launched the biz despite having any prior experience in running an online shop.Jacinta has had her ups and downs but her store has grown to servicing a number of customers Australia-wide (plus a few overseas customers too!).In the podcast, we talk about:What laminated cotton is and how it's different to many products on the Australian market.How Jacinta built her online store herself and how it became a success, because she had a unique product, without any prior experience.How Jacinta had only sewn as a hobby before creating her business, and how she improves her sewing skills by tapping into a network of local mums.The ways in which Jacinta was required to pivot her business in order to survive during COVID.The difficult staffing decisions Jacinta had to make during COVID, while living in the city that experienced the longest lockdown in the world.The growth eco-friendly businesses have seen over the years, and what that's meant for Lamintated Cotton Shop.How Jacinta has navigated business challenges such as rising shipping costs.…and loads, loads more.If you have ever been curious about what it takes to launch an online business shopfront, then this is the episode for you.If you want to find out more about Jacinta you can check out her website here.--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
44:54 4/27/23
#55 Following Your Heart's Calling with Nilanthi Dayananda
This week on the podcast, I spoke with Nilanthi Dayananda, who is an integrative counsellor, wellbeing coach, holistic therapist, and health and wellness mentor. Nilanthi specialises in working with pre and post-partum mums, and parents in general as a couple's therapist.It was so uplifting to talk to Nilanthi, as she is truly passionate about helping people, and her life's work is centered around this.I must admit that we did digress a little from solely talking about business, because there were so many interesting topics that came up, and as usual, I simply went with the flow. In it, we talk about:How Nilanthi has always followed her passion and how she knew she wanted to go down the path of helping people.Birth trauma and how she helps women to heal post-birth.Preparation for birth and how to feel empowered during the birthing process.The state of Australia's healthcare system and what could be done to make it more patient-centric.The differences in other birthing cultures around the world compared to Australia's.Nilanthi's volunteering work around the world and why she was driven to help people from disadvantaged countries.How people find out about Nilanthi and how her offering connects body, mind and spirit for the best outcomes.…and loads, loads more.If you feel you are a parent or are looking to become one, and especially if you are a parent running a busy business, then you won't want to miss out on this episode.If you want to find out more about Nilanthi you can check out her website.--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
56:25 4/20/23
#54 Launching a Website for Your Small Biz with Marizanne Roos
This week on the podcast, I spoke with Marizanne Roos, web designer and co-owner of Primesites Digital.In it, we talk about:How Marizanne and her husband have created a unique business model that has allowed their business to grow with consistent income.Why targeting a niche market such as small business owners, has led to their success.What you need to consider when you are launching your own business.How networking has enabled Primesites to grow quickly - even though it was a business born during COVID.How running her own business has allowed Marizanne to create a lifestyle she loves - one that works around her kids and allows her to travel for months every year.…and loads, loads more.If you want to build up your business and connect to a lifestyle that has more freedom to choose how you spend your days, then this is the podcast to listen to.If you want to find out more about Marizanne, you check her out on her website and Instagram.--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
36:21 4/13/23
#53 Styling to Match Your Personal Brand with Alexandra Katsubina
This week on the podcast, I spoke with Alexandra Katsubina, who is a personal stylist helping women feel confident in what they wear.In it, we talk about:How you can wear clothes that match your personalityWhy wearing outfits that reflect who you are, give you the biggest confidence boostWhy choosing staple items for your wardrobe can help you to avoid fast fashionHow working with a stylist isn't simply for the rich and famous - and how it can actually save you moneyWhy choosing colours to wear simply based on your skin tone is so passéHow you can rock your outfits and match them to your personal branding style.…and loads, loads more.If you feel you need a wardrobe revamp to give yourself a confidence boost, then this is the podcast to listen to.If you want to find out more about Alexandra, you can check her out on Instagram.--------If you love this episode, please drop us a DM on Instagram @redplatypuscreativeFeel free to take a screenshot of the episode and share it, along with why you loved it.Want to find out more about what we do?(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)You can check us out at www.redplatypuscreative.comOr book in a free call and let's discuss we might be able to help you.
39:08 4/6/23