Show cover of Getting to Aha! with Darshan Mehta

Getting to Aha! with Darshan Mehta

Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.

Tracks

[Greatest Hits] Experiences Beyond the Product with Experiential Designer, Xuan Xu
In this ‘Greatest Hits’ episode of Getting to Aha!, Darshan Mehta was joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together they explore why the accessibility of commodities and the rise of digitalization means consumers seek unique and memorable experiences, as well as the challenges faced by experiential designers. Xuan also discusses the growth of experience design, why understanding the emotions and desires of the target audience are key, and her professional journey.
52:06 5/24/24
Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency
In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.
30:36 5/17/24
[Greatest Hits] The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online
In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Krull, CEO and co-founder of Be Found Online, a strategy-driven, people-focused digital marketing agency that connects brands and humans in innovative ways. Join them as they explore Steve’s journey to starting Be Found Online, why hiring should be based on cultural fit and emotional intelligence, and why Steve's people-focused business strives to build relationships with clients rather than just having a checklist digital marketing approach. This is a fascinating conversation about leadership, the current state of digital marketing, and strategies for workplace success, so don’t miss out!
43:33 5/10/24
Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos
In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering great customer service in the digital realm.
38:06 5/3/24
[Greatest Hits] Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co.
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people.
30:02 4/26/24
Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green
In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success.
33:04 4/19/24
[Greatest Hits] Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors!
33:13 4/12/24
Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the founder of Utah’s Largest Off-Site Caterer
In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about the value of continuous learning and creating unique customer experiences.
43:10 4/5/24
[Greatest Hits] Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights.
33:36 3/29/24
The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr
In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations.
54:46 3/22/24
[Greatest Hits] Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain!
30:29 3/15/24
The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors
In this episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success.
50:09 3/8/24
[Greatest Hits] Seeing the Future with the Help of Consumer Insights with Danielle Blugrind, Senior Consumer Manager at Roku
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success.
34:12 3/1/24
From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka
n this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling.
47:16 2/23/24
[Greatest Hits] All Insights Are About Building a Connection with Lynn Adelmund, Senior VP of Market Research at Trifecta Research
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies.
25:43 2/16/24
Differentiation and Authenticity in Marketing with Alex Montas of BENlabs
In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure.
29:54 2/9/24
[Greatest Hits] How AI Helps You Better Understand Your Consumer with Alex Charlton
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies.
32:44 2/2/24
Data-Driven Content with Becky Lawlor, Chief Research and Content Officer at Redpoint
In this episode of Getting to Aha!, Darshan Mehta is joined by Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. They discuss the importance of niche research in the world of content marketing, the role of research in creating quality content, AI’s impact on research, and the importance of offering affordable excellence.
33:31 1/26/24
[Greatest Hits] Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more.
49:20 1/19/24
Influencer Marketing vs Celebrity Endorsements with Gil Eyal, Head of Marketing and Innovation at Silverstein Properties
In this episode of Getting to Aha!, Darshan Mehta is joined by Gil Eyal, Head of Marketing and Innovation at Silverstein Properties.
37:01 1/12/24
Our Best Aha! Moments: Our Top 5 Insights From Recent Episodes (2nd Edition)
Last year, we unveiled our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and the response was so heartwarming that we did it twice! Now, we're delighted to present our third special: the top 5 best episodes from our recent 20.
13:44 1/5/24
[Greatest Hits] Balancing the Digital Scales: Ethics, Inclusivity, and Accountability with Katrina German
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability.
42:50 12/29/23
Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo
In this episode of Getting to Aha!, Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. They unveil the power of influencer marketing, how to align campaign goals with authenticity and ethics, and advice for businesses looking to leverage influencers for growth.
44:39 12/22/23
[Greatest Hits] The Power of Service with Louie Gravance, Author of "Service is a Superpower!"
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more.
48:47 12/15/23
Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand
In this episode of Getting to Aha!, Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Together, they delve into the traumatic journey of pain that led Shalini to find Emotional Freedom Techniques (EFT), explore the mindset needed for successful EFT therapy, and examine how the subconscious mind can control everything from pain to marketing decisions.
47:56 12/8/23
[Greatest Hits] CX: The Business of Human Behavior with Diane Magers, Founder and Chief Experience Officer at Experience Catalysts
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts.
37:22 12/1/23
How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth
In this episode of Getting to Aha!, Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth.
42:29 11/24/23
[Greatest Hits] The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more.
25:40 11/17/23
Abandoning Alcoholic Rituals with Ila Byrne, Co-Founder at Parch Spirits Co.
In this episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co.
43:59 11/10/23
[Greatest Hits] Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty!
34:30 11/3/23