Show cover of The Art of Social Media

The Art of Social Media

The Art Of Social Media podcast is a series of interviews with some of the world's most influential and innovative social marketing experts and thought leaders who can help you in growing your business through social media.

Tracks

The Art of Social Media: Season 1 Recap and Insights (Part 2)
Welcome to the eagerly awaited second part of the season finale of The Art of Social Media. Join us as we delve into an adventure through a collection of enlightening moments presented by our esteemed guests. In their conversations, these experts have graciously shared priceless wisdom on conquering the ever-evolving realm of social media.
22:02 6/6/23
The Art of Social Media: Season 1 Recap and Insights
Welcome to the highly anticipated season finale of "The Art of Social Media." Join us as we embark on a captivating journey through a series of enlightening moments shared by our honorable guests. Throughout their engaging discussions, these experts have generously imparted invaluable insights on mastering the social media landscape.
24:16 5/16/23
Part 2: Exploring Social Commerce for B2B Brands with Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence
In this episode of The Art of Social Media, Tejas Mehta is joined by Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence, a market research company that provides its clients with data, forecasts, and insights for better business decisions. They discuss the concept of social commerce for B2B brands, the current economic situation in Q1 of 2023, and the future of social media. Jeremy suggested that an effective lead gen strategy through performance marketing is more suitable for B2B brands, as it allows them to test different audiences, creative, and landing pages.
20:48 4/26/23
Part 1: Exploring the Impact of Social Commerce on US Retail with Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence
In this episode of The Art of Social Media, Tejas Mehta is joined by Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence, a market research company that provides its clients with data, forecasts, and insights for better business decisions. They discuss the concept of social commerce for B2B brands, the current economic situation in Q1 of 2023, and the future of social media. Jeremy suggested that an effective lead gen strategy through performance marketing is more suitable for B2B brands, as it allows them to test different audiences, creative, and landing pages.
21:54 4/19/23
Part 2: The Art of Business Growth: Proven Hacks and Strategies to Scale Your Company Through Social Media with Justin Rowe, Founder and Chief Marketing Officer of Impactable
In this episode of The Art of Social Media, Tejas Mehta is joined by Justin Rowe, Founder and Chief Marketing Officer of Impactable. They discuss LinkedIn hacks for reaching positive ROI, strategies for scaling your business, and creative pay approaches to attract the right people into your company.
23:47 4/12/23
Part 1: Winning Strategies for Becoming a LinkedIn Legend with Justin Rowe, Founder and Chief Marketing Officer of Impactable
In this episode of The Art of Social Media, Tejas Mehta is joined by Justin Rowe, Founder and Chief Marketing Officer of Impactable. They discuss effective strategies for organic posting and growth on LinkedIn, content distribution on other channels, and using LinkedIn Ads to build a community around a brand.
24:58 4/5/23
Part 2: The Science Behind a Meaningful, Engaging, and Impactful Community with Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions
In this episode of The Art of Social Media, Tejas Mehta is joined by Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions. They discuss the importance of nurturing an emotional connection and continuum with a community, how to form a successful community, and future community trends marketers should start leveraging today.
19:36 3/29/23
Part 1: Unleashing the Power of Brand-Led Communities with Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions
In this episode of The Art of Social Media, Tejas Mehta is joined by Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions. They discuss the power of community-based marketing, how it can help businesses create an emotional connection with customers, and the three distinguishing factors of a community.
22:31 3/22/23
Part 2: Revolutionize Your Social Media Game with Erik Huberman, Founder and CEO of Hawke Media
In this episode of The Art of Social Media, Tejas Mehta is joined by Erik Huberman, Founder and CEO of Hawke Media. They discuss unique tactics and strategies for smaller companies, the relevance of organic marketing on social media, and the potential uses of TikTok, Metaverse, and AI in marketing.
12:05 3/15/23
Part 1: Rising Above the Rest: Top Strategies for Growing a Winning Marketing Agency with Erik Huberman, Founder and CEO of Hawke Media
In this episode of The Art of Social Media, Tejas Mehta is joined by Erik Huberman, Founder and CEO of Hawke Media. They discuss the difficulties of finding a good marketing agency, the golden tips for growing an agency, and how to make your way to the top of the marketing game. Erik Huberman is a marketer, public speaker, thought leader, and author. His company, Hawke Media, has helped grow over 3,000 brands worldwide and is valued at more than $150 million. Previously, Erik was the Co-founder of Swag of Month and Chief Development Officer of Fame Wizard. Erik is also a Founding Partner of Hawke Ventures, a Partner of BLT Enterprises, and an Operating Partner of Arrowroot Capital. He hosts the HawkeTalk podcast, is the author of The Hawke Method, and his work has been featured on Forbes, CSQ, RollingStone, Worth, and Grit Daily.
13:09 3/8/23
Part 2: Employee Advocacy, Online Communities, and the Future of Social Media with Justin Levy, Director of Social and Influencer Marketing at Demandbase
Justin Levy, Director of Social and Influencer Marketing at Demandbase, joins Tejas Mehta to share the importance of employee advocacy in social media marketing, how to manage and leverage online communities, and his predictions for the future of social media.
26:59 2/22/23
Part 1: Unlocking 3x Growth in Followers: Strategies for Social Media Success with Justin Levy, Director of Social and Influencer Marketing at Demandbase
Justin Levy, Director of Social and Influencer Marketing at Demandbase, joins Tejas Mehta to discuss social media strategies to achieve a 3x growth in followers, KPIs marketers should measure to increase reach and engagement, and the role of influencer marketing in B2B. Justin Levy is an in-demand keynote speaker with over fifteen years of expertise in corporate social media, influencer marketing, content creation, and community building. He specializes in helping audiences understand how they can leverage social media, influencer marketing, and content marketing to drive revenue for their businesses. Currently, Justin is the Director of Social and Influencer Marketing at Demandbase. He is also a founding member of Revenue Circle and a member of M2 Community, Revenue Era, Peak Community, RevGenius, and RevOps Co-op. Justin is the author of Facebook Marketing: Designing Your Next Marketing Campaign and frequently speaks on topics like influencer marketing, private communities, and social media.
29:46 2/8/23
Part 2: How to Differentiate Your Brand and Win on Social Media with Dain Walker, Founder and Principal of rivyl
Dain Walker, Founder and Principal of rivyl, joins Tejas Mehta to discuss how to differentiate your brand, the importance of having a big vision, the impact of branding on social media, and how to win as an agency owner by getting into the content game. Dain is a brand strategist who is deeply obsessed with the branding world and how it can rapidly throw your company into the marketplace for financial success. He focuses his attention on innovation, branding, marketing, and being as disruptive as possible to give business owners the “Ah-hah” moment to succeed.
29:34 2/1/23
Part 1: Creative and Disruptive Branding Strategies with Dain Walker, Founder and Principal of rivyl
Dain Walker, Founder and Principal of rivyl, joins Tejas Mehta to share what branding truly means and how to build a unique branding strategy to stand out from the competition and get attention in a busy market. Dain is a brand strategist who is deeply obsessed with the branding world and how it can rapidly throw your company into the marketplace for financial success. He focuses his attention on innovation, branding, marketing, and being as disruptive as possible to give business owners the “Ah-hah” moment to succeed.
26:52 1/25/23
Part 2: Present and Future Trends of Social Selling with Timothy Hughes, CEO and Co-Founder of DLA ignite
Timothy Hughes, CEO and Co-founder of DLA ignite, joins Tejas Mehta to discuss the power of building an online community, the role of influencer marketing in social selling, and the future of social media. Timothy Hughes is a social selling innovator and pioneer, ranked by Onalytica as the number one most influential person globally for social selling. He has over thirty years of experience in sales, marketing, and business development. Timothy is a Non-Executive Director at HighChloeCloud, a Global Instructor and Business case contributor at ThePowerMBA, and a Contributing Member at RevGenius and RevOps Co-op. Before DLA ignite, Timothy spent more than a decade at Oracle Corporation and worked in marketing and sales roles at companies like Capgemini, DSP-Explorer, and Fujitsu. He is also the bestselling author of Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to achieve competitive advantage through blended sales and marketing.
28:43 1/18/23
Part 1: Unlocking the Power of Social Selling with Timothy Hughes, CEO and Co-Founder of DLA ignite
Timothy Hughes, CEO and Co-founder of DLA ignite, joins Tejas Mehta to discuss the ins and outs of social selling, how to create content at scale, and the three must-haves to succeed on social media. Timothy Hughes is a social selling innovator and pioneer, ranked by Onalytica as the number one most influential person globally for social selling. He has over thirty years of experience in sales, marketing, and business development. Timothy is a Non-Executive Director at HighChloeCloud, a Global Instructor and Business case contributor at ThePowerMBA, and a Contributing Member at RevGenius and RevOps Co-op. Before DLA ignite, Timothy spent more than a decade at Oracle Corporation and worked in marketing and sales roles at companies like Capgemini, DSP-Explorer, and Fujitsu. He is also the bestselling author of Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to achieve competitive advantage through blended sales and marketing.
25:45 1/11/23
Part 2: Business Fundamentals, Short Form Video, and Video Marketing Trends with Melinda F. Emerson, President of SmallBiz Lady Enterprise
Melinda F. Emerson, President of SmallBiz Lady Enterprise, joins Tejas Mehta to discuss the fundamentals of starting an eCommerce business, the rise of TikTok and video marketing, and emerging marketing trends. Melinda, commonly known as "SmallBiz Lady," is America's number one expert on small business development and social media marketing, with more than twenty years of experience drawn from front-line and executive management in business and entrepreneurial situations. She is also a renowned keynote speaker on small business development, social selling, and content marketing–focusing on helping people start and grow profitable and sustainable small businesses. Through out her career, she has advised several Fortune 500 companies to target and retain small business customers effectively. Before starting SmallBiz Lady Enterprise, Melinda founded Quintessence Group.
27:06 1/4/23
Part 1: Social Media and Small Business Success with Melinda F. Emerson, President of SmallBiz Lady Enterprise
Melinda F. Emerson, President of SmallBiz Lady Enterprise, joins Tejas Mehta to share her story of becoming America's number one expert on small business development and social media marketing, how to build your personal brand, and run a business successfully. Melinda, commonly known as "SmallBiz Lady," is America's number one expert on small business development and social media marketing, with more than twenty years of experience drawn from front-line and executive management in business and entrepreneurial situations. She is also a renowned keynote speaker on small business development, social selling, and content marketing – focusing on helping people start and grow profitable and sustainable small businesses. Throughout her career, she has advised several Fortune 500 companies to target and retain small business customers effectively. Before starting SmallBiz Lady Enterprise, Melinda founded Quintessence Group.
21:26 12/28/22
Part 2: The Art of Crafting Content for Music Industry’s A-Listers with Cassie Petrey, Co-Founder and CEO at Crowd Surf
Cassie Petrey, Co-Founder, and CEO of Crowd Surf joins Tejas Mehta and walks us through the content creation process for artists in the music industry. She mentions that different artists have different needs, and hence the role of Crowd Surf can vary from ideation all the way to editing and posting. Cassie wants to use social media content to forge a tighter artist-audience bond through release-week campaigns, exclusive content, and direct access. She stresses that social media content needs to be authentic, and artists shouldn’t shy away from showing their vulnerable side. Cassie believes that artists should post content that connects with the audience without worrying about the numbers. The numbers will follow as long as the content is for a purpose and from the heart.
23:20 12/21/22
Part 1: Digital and Social Media Marketing for Music Industry’s A-Listers with Cassie Petrey, Co-Founder and CEO at Crowd Surf
Cassie Petrey, Co-Founder and CEO of Crowd Surf, joins Tejas Mehta and explains how her passion for the Backstreet Boys drove her to a career in Digital and Social Media Marketing for artists like the Backstreet Boys, Britney Spears, and Camila Cabello. Cassie wants Crowd Surf to be a one-stop shop for all digital needs of the artists, including website management, social media and content management, email strategy, and digital PR. She wants to use social media to forge a tighter artist-audience relationship through release-week campaigns, exclusive content, and direct access. Cassie believes that artists should post content that connects with the audience without worrying about the numbers. The numbers will follow as long as the content is for a purpose and from the heart.
20:44 12/14/22
Part 2: Insights on Implementing Winning Content Strategies with Christoph Trappe, Author, Storyteller, and Content Strategist
Christoph Trappe, a leading live streamer and content strategist, joins Tejas Mehta to discuss implementing a winning content strategy and the tools used for it.
20:08 12/7/22
Part 1: The Essential Elements of a Creating Winning Content Strategy with Christoph Trappe, Author, Storyteller, and Content Strategist
Christoph Trappe, a leading live streamer and content strategist, joins Tejas Mehta to outline and discuss the fundamental elements of creating a winning content strategy that captures the audience’s attention and builds brand engagement.
19:28 11/30/22
Part 2: Influencer Marketing, Future Social Media Trends, and Metaverse with Michael Brito, Global Head of Analytics at Zeno Group
Michael Brito, Global Head of Analytics at Zeno Group, joins Tejas Mehta to share how B2B brands can leverage influencer and community marketing, the influence of metaverse on social media, and the importance of storytelling for your social media strategy.
21:58 11/23/22
Part 1: The Role of Community and Data Analytics in Creating Winning Social Media Strategies with Michael Brito, Global Head of Analytics at Zeno Group
Michael Brito, Global Head of Analytics at Zeno Group, joins Tejas Mehta to discuss present and future social media trends, how brands can build meaningful online communities and the role of research and data analytics in creating winning marketing strategies.
23:58 11/16/22
Part 2: Marketing Empathy, Storytelling, and Community Engagement with Gary Bizzo, CEO of Bizzo Management Group
Gary Bizzo, a business startup, marketing, and branding specialist, and CEO of Bizzo Management Group, joins Tejas Mehta to discuss the importance of empathy, storytelling, and community engagement in marketing and future marketing trends.
16:26 11/9/22
Part 1: How to Become an Influencer and Social Media Rock Star with Gary Bizzo, CEO of Bizzo Management Group
Gary Bizzo, a business startup, marketing, and branding specialist, and CEO of Bizzo Management Group, joins Tejas Mehta to discuss the evolution of digital and influencer marketing and how to become a Social Media Rock Star.
17:43 11/2/22
Part 2: Design a Meaningful LinkedIn Marketing Strategy by Cutting Out the BS with Heidi Medina, a Digital Marketing Strategist and LinkedIn Expert at Talk to Heidi
Heidi Medina, a Digital Marketing Strategist, Content and Business Coach, and LinkedIn Expert at Talk to Heidi, joins Tejas Mehta to share her thoughts on LinkedIn's underused features, how to build an email list from social media, and the future of social media.
19:26 10/27/22
Part 1: The Art of LinkedIn with Heidi Medina, a Digital Marketing Strategist, Content and Business Coach, and LinkedIn Expert at Talk to Heidi
Heidi Medina, a Digital Marketing Strategist, Content and Business Coach, and LinkedIn Expert at Talk to Heidi, joins Tejas Mehta to discuss LinkedIn winning strategies and trends, how to build an engaging and supportive network, and how brands can leverage organic content.
18:23 10/19/22
Part 2: LinkedIn Growth Hacks and Trends for Brands and Businesses with Houston Golden, Founder and CEO of BAMF.com
In Part 2 of this episode, Houston Golden joins Tejas Mehta to discuss growth hacks on LinkedIn, how small businesses can leverage the platform's capabilities to build a successful business, and how LinkedIn helps grow your owned audience. Houston is the Founder and CEO of BAMF.com, also known as the world's leading LinkedIn marketing agency. He has authored five books on the subject of LinkedIn, known as The LinkedIn Bible Collection, been featured in countless high-profile publications, and was recognized as one of Forbes’ Top 12 Innovative Founders.
26:30 10/4/22
Part 1: How to Become a LinkedIn Badass with Houston Golden, Founder and CEO of BAMF.com
In Part 1 of this episode, Houston Golden joins Tejas Mehta to share his LinkedIn growth hacks, what type of content works on the platform, and how to become a successful LinkedIn influencer. Houston is the Founder and CEO of BAMF.com, also known as the world's leading LinkedIn marketing agency. He has authored five books on the subject of LinkedIn, known as The LinkedIn Bible Collection, been featured in countless high-profile publications, and was recognized as one of Forbes’ Top 12 Innovative Founders.
24:42 9/21/22

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