The Fintech Marketers & Leaders Podcast is built to uncover actionable insights and explore the latest trends with some of fintech’s hardest-hitting marketers and leaders, so you know exactly what it takes to grow. Join our host, Shameer Sachdev, bi-weekly as he explores real-life growth tactics and insights that you can take advantage of when pushing your fintech to the next level.
Send us a text“The business that was never meant to be a business, that’s now a business.”Financial wellness is a term we often hear thrown around in the fintech world. More and more brands want to support their customers regarding financial wellness and inclusivity. Not so many are doing it authentically.In this episode, our host, Shameer Sachdev sat down with sisters and co-founders Holly Holland and Laura Pomfret from Financielle, who built a unique financial wellness app. They are on a mission to educate and inspire women to take control of their financial future. In this episode, they cover:👉 The importance of financial wellness and literacy👉 Building an authentic fintech community 👉 The dangers of buy now, pay later plans👉 Product vs. marketing: where banks are going wrong👉 Instilling loyalty and trust within your users👉 Using partners and influencers to grow your brand👉 Scaling up without losing customer trust 👉 The challenges and learnings of growing a fintech appTune in to this episode of The FML Podcast and learn how to grow your fintech business, build a community of die-hard fans, and learn more about Financielle and its inspiring journey.Subscribe here: www.thefmlpodcast.com/Connect with Holly & Laura here:👉 LinkedIn: www.linkedin.com/in/hollyhollandfinancielle/👉 LinkedIn: www.linkedin.com/in/laurapomfret/👉 Website: www.financielle.co.uk/👉Instagram: @Financielle👉 TikTok: @FinancielleAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to https://www.growthgorilla.co.uk/. Search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found and click follow to ensure you don’t miss any future episodes. On behalf of the Growth Gorilla team, thanks for listening.
3/15/22 • 63:41
Send us a text"What would you do if you weren't afraid?"Listen to the latest episode of The FML Podcast to hear Shameer Sachdev and Mary Agbesanwa, Fintech Growth Lead at Seccl, explore the nitty-gritty of fintech growth.Armed with her years of experience spanning all corners of the Fintech industry, and her many accolades to match, Mary Agbesanwa joins host, Shameer Sachdev to dive into what it takes to grow a fintech startup.From the boom of wealthtech to how and why Millennials engage with fintechs, they leave no stone left unturned.They cover:👉 Engaging Millennials and Gen Z in fintech👉 Scaling up as a B2B Fintech👉 Trust and loyalty within partnerships👉 Building a community for your fintech👉 Innovating without disrupting the fintech space👉 Positioning yourself as the collaborative partnerIf you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices for your fintech, tune in to this episode of The FML Podcast.Subscribe here: www.thefmlpodcast.comAnd connect with Mary here:👉 LinkedIn: www.linkedin.com/in/maryagbesanwa👉 Twitter: @MillennialMaryAAbout FML The FML Podcast is brought to you by Growth Gorilla. To find out how our growth marketing experts can boost your fintech’s growth, head to growthgorilla.co.uk. Make sure to search for “The FML Podcast” on all podcast platforms. Click follow to make sure you never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening...
3/15/22 • 31:20
Send us a text“Faster, faster, faster, until the thrill of speed overcomes the fear of death”Impact Investing is a term we hear often thrown around in the fintech world. More and more brands are waking up to the importance of helping their customers support causes that genuinely matter to them, and the world around them. However, how many fintechs and investment platforms are actually doing this authentically? In this episode, our host, Shameer Sachdev, is joined by co-founder, Tom McGillycuddy from CIRCA5000 who has created a real and authentic way for users to invest their money in companies that actually make a positive impact on the world.Using his years of first-hand investment expertise, advice and information Tom has helped to build CIRCA5000. Now Tom is on a mission to educate and inspire users to invest in the future. In this episode they cover:👉 The importance of speed when building a startup👉 Building an authentic fintech community 👉 Impact investing vs ESG👉 Creating intentional branding👉 Developing a mobile app product If you’re looking to grow your fintech business, want to explore how to start impact investing, or want to learn more about CIRCA5000 and their inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: www.thefmlpodcast.comAnd connect with Tom here:👉 LinkedIn: www.linkedin.com/in/tom-mcgillycuddy-1a588037👉 LinkedIn: www.linkedin.com/company/circa5000/👉 Website: circa5000.com👉Instagram: @CIRCA5000About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening...
3/15/22 • 40:14
Send us a textWould you travel around the world with nothing but Bitcoin? Because that’s exactly what our guest, Amélie Arras did… Love it or hate it crypto is here to stay. In this episode, we speak with Zumo’s Marketing Director Amélie Arras and dive into her years of extensive, first hand experience within the crypto industry. Join FML Podcast host, Shameer Sachdev and Amélie Arras as they explore the challenges of growing a start up to a scale up, how crypto needs to be decarbonised and the importance of education within the financial space. They cover:👉 Decarbonisation of Crypto👉 Acquiring new customers via referrals👉 The roadmap for a fintech scale up👉 Listening to your customer👉 Standing out from the crowd👉 The importance of financial wellnessIf you’re interested in growing your fintech or are in need of some growth marketing tips tune in to this episode of The FML PodcastSubscribe here: www.fmlpodcast.comAnd connect with Amélie here:👉 LinkedIn: www.linkedin.com/in/ameliearras👉 LinkedIn: www.linkedin.com/company/zumopay👉 Website: zumo.moneyAbout FML The FML Podcast is brought to you by Growth Gorilla. To find out how our growth marketing experts can boost your fintech’s growth, head to growthgorilla.co.uk. Make sure to search for “The FML Podcast” on all podcast platforms. Click follow to make sure you never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening...
3/15/22 • 33:46
Send us a text“My sales reps are my blog articles, because they're out there, nonstop selling my services.”Listen to the latest episode of The FML Podcast to hear Shameer Sachdev and Araminta Robertson, Managing Director at Mint Studios, explore what it really means to create content that converts users into customers.Armed with her years of expertise in creating conversion focussed content for Fintechs Araminta joins host, Shameer Sachdev to discuss how you can get customers while you sleep through high-quality, SEO optimised content and what fintechs often forget when building their content marketing strategies.They cover:👉 The importance of painpoint SEO👉 Building advanced content for your target audience👉 The art of attracting customers through content👉 Bottom of the funnel vs top of the funnel content👉 Educating and building trust with customers through content 👉 Knowing your customer pain points👉 B2B vs B2C content👉 The restrictions of content marketing If you’re interested in content marketing strategies to grow your fintech or just want some insight into the best content practices for your fintech, tune in to this episode of The FML Podcast.Subscribe here: www.fmlpodcast.comAnd connect with Araminta here:👉 LinkedIn: twitter.com/mintcstudios👉 Twitter: www.linkedin.com/in/aramintarobertsonAbout FML The FML Podcast is brought to you by Growth Gorilla. To find out how our growth marketing experts can boost your fintech’s growth, head to growthgorilla.co.uk. Make sure to search for “The FML Podcast” on all podcast platforms. Click follow to make sure you never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening...
3/21/22 • 33:50
Send us a text“As Marketeers, we have a sell by date”As a marketeer of a fintech startup, what's your first role? You've got a limited amount of money or hardly any money at all and you want to test as many marketing channels as you possibly can for as little as possible? Where do you start? Join host Shameer Sachdev and Jasper Martens, Chief Marketing Officer at PensionBee as they explore Jasper’s insights and advice when it comes to growing an idea from a startup right up to IPO. From common mistakes fintechs make such as overlooking the goldmine of opportunities from quality nurture sequences to the importance of testing. They cover it all.In this episode they discuss:👉 The importance of testing channels👉Being led by data rather than led by personal opinion👉 Building an authentic fintech community 👉 How marketers need to evolve with their brand👉 Driving activation post sign up👉 The importance of quality nurture sequences👉 The evolving landscape of B2C fintech marketing👉 Overcoming inertia and building trust👉 Using brand partnerships as trust factorsIf you’re looking to grow your fintech business, want to explore how to take your fintech from start up to IPO, or want to learn more about PensionBee and its mission, tune in to this episode of The FML Podcast.Subscribe here: www.thefmlpodcast.comAnd connect with Jasper here:👉 LinkedIn: www.linkedin.com/in/jaspermartens👉 Website: www.pensionbee.comAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth head to “Growth Gorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening...
3/21/22 • 50:19
Send us a text"A Go-to Mantra for Sustainable 50% MoM Growth"The journey to scaling a fintech can be smooth sailing—if you do marketing right. That's Nude's story, a promising fintech startup and savings app for first-time home buyers. Nude has been growing almost 50% month over month since Yoann Pavy joined as the CMO, and he's telling us everything about it in this episode.Shameer Sachdev and Yoann explore:👉 The positive effects of paid advertising for fintechs👉 Creating virality organically👉 How to know what content works for paid 👉 An approach to creative👉 How to optimize for conversions👉 The most effective strategy for growth 👉 Evolving your brand alongside paidIf you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here: www.thefmlpodcast.comAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!
5/16/22 • 36:35
Send us a textIn the latest episode of The FML Podcast, Host Shameer Sachdev sits down with Michael Treacy, Head of Marketing at OpenPayd to explore the real difference between growth and marketing when it comes to fintechs.Michael Treacy has spent the last 8+ years of his career working across the fintech space using his full-stack marketing expertise specialising in the B2B space, Michael has led high performing growth and marketing teams in every environment, from early-stage startups all the way up to global scale-ups.Join them as they dive into Michael’s first hand experience when it comes to growing fintechs.They cover:👉 The comeback of event marketing👉 The relevancy of ABM tactics for fintechs👉 How to get buy-in from senior stakeholders👉 The foundations of attribution👉 The effects of brand marketing👉 Scaling activities and launching into new territories👉Aligning product and marketing👉The Marketing and Sales DilemmaIf you’re interested in growing your fintech or need some growth marketing tips, tune in to this episode of The FML Podcast and get inspired.Subscribe here: www.thefmlpodcast.comAnd connect with Michael here:👉 LinkedIn: www.linkedin.com/in/mikeytreacy👉 Twitter: twitter.com/mptreacy 👉 Website: https://www.openpayd.comAbout the showThe FML Podcast is brought to you by Growth Gorilla, a show about everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!
5/26/22 • 39:03
Send us a textIf you’ve read the news lately it’s likely you’ve come across the name Zilch. The BNPL provider on a mission to revolutionise the global payments industry. Providing people with the most empowering and value-enhancing way to pay for anything while managing their cash flow responsibly. Zilch has recently become the fastest-ever company to go from launch to unicorn status in just 14 months. With over 2 million customers acquired in 18 months and multiple industry awards under its belt, Zilch is showing no signs of slowing down when it comes to achieving its mission of revolutionising the global payments industry.In the latest episode of The FML Podcast host, Shameer Sachdev sits down with CEO and Co-founder Philip Belamant to dig into this record-breaking growth trajectory and find out what our listeners can learn from Zilch’s phenomenal success.Listen to the episode to explore:👉The importance of utilisation when growing👉How zilch differs from traditional BNPL👉Keeping valuations buoyant in today's market👉Leveraging learnings from the BNPL industry👉Native solutions vs Zilch 👉A unicorns approach to scalability👉The key learnings of fundraisingAnd much more.Want to connect with Philip? Follow him on social here:👉Twitter👉LinkedinOr to find out more about Zilch:👉Check out their website👉Read their latest press releasesHave a listen to our other amazing episodes jam-packed with fintech marketing insights from industry legends here: www.thefmlpodcast.comAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!
7/7/22 • 31:58
Send us a text“...We want to be the industry standard for creators and brands…”With an estimated 50 million content creators active globally right now, it’s hard to believe that the creator economy is one of the most overlooked and underserved sectors when it comes to financial support and services. Armed with his wealth of knowledge of the finance industry, with previous experience working in Barclays and with years of being a content creator himself, Lotanna decided to combine both passions to create XPO. Realising the wealth of untapped potential in the creator economy, Lotanna set out to revolutionise the way that creators are able to take control over their finances.XPO’s CEO and co-founder, Lotanna Ezeike joins host Shameer Sachdev to explore his first-hand experience as a content creator himself, how the lack of financial resources affected his own career and why platforms like XPO are a vital lifeline for the economy. From the mission of XPO to how brands face huge financial risks in the creator economy, they leave no stone unturned.They cover:👉 Differentiation in the creator economy👉 Acquiring users in a niche market👉 Scaling users authentically👉 Creating meaningful partnerships👉 Being a first-time founder👉 The wealth of untapped potential in the creator economyIf you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Lotanna here:👉 LinkedIn: www.linkedin.com/in/lottsxpo👉 Twitter: @lottsxpoAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!
7/18/22 • 37:16
Send us a textAfter co-founding Chip at the young age of 25 years old, Alex Latham’s journey to success has been an eventful one. After joining forces with his Co-Founders, Alex has since been on a mission to make Chip’s customers richer today than they were yesterday.Now they’re armed with a team of over 150 people over Europe, with over half a million registered users and have evolved from an auto savings app to a full saving and investment platform. Chip’s growth journey is one every fintech can learn from and in this episode host, Shameer Sachdev digs into what makes Chip so successful, how they built their fintech into what it is today and Alex’s key learnings as CMO. Join them as they explore:👉 Gaining traffic through referrals👉 Building trust with your community 👉 Chip’s Crowdfunding Journey👉 Using crowdfunding as a method for growth👉 Building and optimising all marketing channels👉 Chip’s core metrics And much more.If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Alex here:👉 LinkedInAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!
7/25/22 • 44:32
Send us a textIf you ever looked into buying a property, you know the process is rarely smooth sailing. Not to mention, the traditional mortgage route is practically a joke, making people feel like they’ll never be able to buy the home they can afford to rent. Since 2016 Wayhome has been building strong relationships with institutional investors who want to help aspiring homeowners, buy homes and are on a mission to revolutionise the way we look at gradual homeownership.In this episode, our host, Shameer Sachdev sat down with Cal Graham, VP of Customer Acquisitions at Wayhome, to talk about their growth journey from pre-launch all the way to building an innovative product that’s growing rapidly.They cover:👉 Joining a fintech in pre-launch stage👉 Leaning into unexpected customer profiles👉 The importance of testing and data-driven decisions👉 Using data for responsible investing👉 Launching a fintech during Covid👉 Planning for a post series A scale-up👉 Defining your channel mix for growth👉 The impact of real human storiesIf you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 Email: hello@growthgorilla.co.uk👉Website: www.thefmlpodcast.comAnd connect with Cal here:👉 LinkedIn: https://www.linkedin.com/in/calgraham/About the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!
8/1/22 • 36:36
Send us a textIf you have a social media account then it’s more than likely you’ve heard about Monzo. Famous not only for their growth journey and innovative product but more so their ability to build community and speak to their customers in a real and honest way.Since 2018 Richard Cook has been working at Monzo to help build their social media brand as a force for growth. Armed with over 35,000 tweets in his pocket personally, his fascination for all things social media has helped Richard to create one of the most influential, and celebrated, social media accounts out there today.Host Shameer Sachdev sat down with Richard to explore his years of insights into social media, how fintechs can use social as a catalyst for growth and why social is often the black sheep of many channel mixes.But that’s not all, they also cover:👉 The golden truth of content on social👉Testing on new platforms👉Building a community as a force for growth👉Translating tone of voice over different platforms👉Building an infamous social brand👉The importance of authenticity 👉Using TikTok for organic reachAnd much, much more.If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 Website: www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Richard here:👉 Twitter: @cookywookAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!
8/8/22 • 42:28
Send us a textAfter her extensive experience leading marketing for inclusive fintech accelerator Catalyst Fund and its parent company BFA Global, as well as entrepreneurial training program MEST Africa, and an arm of its parent company, global SaaS Meltwater, Thea now leads the marketing & communications at South Africa-based API fintech Stitch.Host Shameer Sachdev sat down with Thea for the latest episode of The FML Podcast to explore the nuances of marketing in African markets, how Thea built Stitch’s marketing from scratch and her insights into growth marketing in a complex industry.They cover:👉 The Nuances of Marketing in African Markets👉 Minimizing fraud in crypto markets👉 B2B marketing tactics in African markets👉 The benefits of instant payments 👉 Reaching new audiences and territories 👉 Building Stitch’s marketing from scratch👉 Using partners to build brand awarenessAnd much, much more…If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Thea here:👉 LinkedIn: www.linkedin.com/in/thea-sokolowski/About the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!
8/15/22 • 42:20
Send us a textCurvo is an app on a mission to help young Belgians passively invest through index funds. It all started when CEO and co-founder Thomas Ketchell, tired of his low returns from keeping his money in savings accounts, found passive investing.Now, hundreds of users worldwide use Curvo to superpower savings and improve their financial well-being.What's more amazing is that Curvo is a self-funded business—co-founders Thomas and Yoran don't rely on investors, crowdfunding or bank loans and has been building in public for two years.In this episode, our host, Shameer Sachdev sat down with Thomas Ketchell, CEO at Curvo, to talk about the journey of building a financial product in public with zero funding. They cover:👉 Going down the bootstrapping path👉 User acquisition strategies when on a budget👉 Trying out different marketing strategies👉 Working the Tik Tok algorithm👉 Top tips for FinTech founders going down the bootstrap routeIf you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Thomas here:👉 LinkedIn: https://www.linkedin.com/in/thomas-ketchell/👉 Twitter: https://twitter.com/tomketchAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow never to miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!
8/21/22 • 33:55
Send us a textEvery parent wants to invest in their childrens’ future, and what better way to do so than by opening a child savings account?That's what led Cem Eyi to co-found KidStart and Beanstalk, two universally accessible child investment products that allow families to save money for their kids' future easily and flexibly. Join host Shameer Sachdev and Cem Eyi, CEO & COO of Kidstart & Beanstalk, as they talk about the journey of creating two financial products that revolutionised family savings.In this episode, they cover:👉How to build new financial services on top of your main fintech product👉The importance of having a straightforward onboarding process👉Launching a fundraising campaign in the middle of a market storm👉Staying on track with your growth plan👉Finding the right marketing automation toolsIf you’re looking to grow your fintech business, want to explore how to start saving up money for your kids, or want to learn more about KidStart or Beanstalk and their inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Cem here:👉 LinkedIn: www.linkedin.com/in/cemeyi/About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening...
8/26/22 • 32:32
Send us a textThe UK business lending marketplace is a large, complex beast. FinTech company Sprive knows how to separate from the giants by helping UK homeowners become mortgage-free, faster. With mortgage rates just making the biggest jump this century, Jinesh Vohra decided to pay off his own mortgage, which inspired him to build a smart product to help other homeowners do the same. Prior to starting his entrepreneurial journey with Sprive, he worked at Goldman Sachs for 14 years.Jinesh joined host Shameer Sachdev to share his journey of building and launching a sticky FinTech product and the strategies they use to build credibility and drive growth.They cover:👉 Building a waitlist organically👉 Driving traffic with organic PR👉 Using influencers to create launch buzz 👉 Being authentic as a fintech founder👉 Creating a sticky product people love 👉 Finding ways to monetize your free app👉 Rolling out new features based on customer feedback👉 Building credibility around your productIf you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 www.thefmlpodcast.com👉 email: hello@growthgorilla.co.uk👉 https://thefmlpodcast.buzzsprout.com And connect with Jinesh here:👉 LinkedIn: https://www.linkedin.com/in/jinesh-vohra/👉 Twitter: @JineshVohraAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!
8/29/22 • 43:21
Send us a textIf you’re anything like Andy Bromberg, CEO of Eco, you have multiple banks, cards and wallets carrying varying amounts of your personal finances. That’s why Andy has helped to build Eco, a digital wallet provider that replaces checking accounts, credit cards, and more with a single balance that rewards you each time you make a transaction.For the latest episode of The FML Podcast, Shameer Sachdev sat down with Andy to discuss how Eco has raised more than $90 million from an array of leading investors, including L Catterton, Activant Capital, a16z Crypto, Founders Fund, and other “Celebrity” investors including Sean “Diddy” combs…In this episode, they cover:👉Andy’s personal experience of growing fintechs👉Building a strong fintech from market momentum👉Surviving in a bear market👉Acquiring new customers 👉Experimentation as a force for survival👉Preventative measures to take in a downturn 👉Developing product lines effectively 👉Eco’s go-to-market strategy👉Educating audiences👉Building trustIf you’re looking to grow your fintech business or want to learn more about Eco and their inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Andy here:👉 TwitterAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening...
9/7/22 • 31:20
Send us a textIt’s no secret that banks partnering with Fintechs are beneficial for both parties. With the rise of fintech adoption amongst users, the “us against them” mentality is one that can only damage your fintechs growth.By partnering with a bank fintechs are able to provide better products and services, customer experience, and adapt and deploy innovations at a faster rate than non-partnered fintechs. We sat down with Rita Martins, Head of Fintech Partnerships at HSBC to explore what fintech-bank relationships really look like, and how to build and manage relationships with high-potential startups.Rita’s career is an incredibly impressive one, with experience ranging from Ernst and Young to being a mentor at Web3 Techstars Accelerator - she knows every corner of the fintech industry.In this episode, they cover:👉Advice for fintechs considering partnerships👉What bank-fintech relationships looks like👉How to build and manage these relationships👉Red flags when choosing a partner👉How fintechs and banks can improve partnerships👉Advice for women in fintechAnd much more…If you’re looking to grow your fintech business or want to learn more about HSBC and their Fintech Partnerships, tune in to this episode of The FML Podcast.Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Rita here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening...
9/19/22 • 27:40
Send us a textInvestEngine helps investors control, automate and optimise their long-term investments by building better portfolios. For an investing platform in its early days that started with $17 million in assets under management, InvetsEngine just reached $100 million—a clear example of fintech exponential growth.Join host Shammer and Andrey Dobrynin, co-founder of InvestEngine, to learn about how this fintech startup crowdfunded $ 1.3 million and hit 200% of the target in only seven days. In this episode, they cover:👉Getting feedback from your customers👉Finding market fit as a startup👉Building your initial reputation as a startup👉Making data-informed decisions👉Monetizing your free product or solution👉Coexisting peacefully with your competitors👉Crowdfunding as a way of sourcing new clientsIf you’re looking to grow your fintech startup business, want to explore the crowdfunding route, or want to learn more about InvestEngine and its inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Andrey here:👉LinkedIn👉Twitter About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening...
9/26/22 • 35:31
Send us a textThe perceived value of your product or service can make or break your business.“You live and die by your service proposition,” says Ian Henderson, CEO at Kyckr.From former CEO at Shawbrook Bank, one of the first UK Challenger banks, to COO of Barclays Wealth Private Banking, it’s no secret Ian is a fintech legend.We sat down with Ian to talk about how Kyckr helps organisations verify, onboard and monitor their customers with instant access to primary source company data. Join host, Shameer Sachdev as he dives into Ian’s previous experience in building and growing challenger banks, to his current role at Kyckr and the future of compliance and regulation.In this episode, we cover:👉Ian’s personal growth journey👉How to build challenger banks and biggest challenges👉Building your funding capabilities👉Finding your point of differentiation👉The challenges of regulatory compliance👉Helping fintechs understand compliance👉The future of KYC complianceIf you’re looking to grow your fintech business or simply want to learn more about Kyckr and their inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Ian here:👉 TwitterAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening...
10/3/22 • 31:46
Send us a textAmbitious crypto platform Nebeus has been on a massive growth path. Founded in 2014, Nebeus started out as one of the first cryptocurrency platforms in the world to focus on P2P crypto lending.Over the years they developed their business model from P2P to centralised, crypto-backed lending on a mission to help people bring crypto to traditional finance.From partnering with Modular to being approved as one of the only two cryptocurrency platforms regulated by the bank of Spain, Nebeus is now a leading European financial app for crypto hodlers.Shameer sat down with Michael Stroev, COO and Head of Product to talk about everything crypto, and how Nebeus is bridging the gap between crypto and cash with instant crypto-backed loans and financial services.In this episode, we cover:👉The bear market and its impact on the crypto space👉The crypto centralisation—is crypto becoming mainstream?👉Why niching down can help with customer retention👉How to create a frictionless UX👉How to prioritise the development of product features when you're a startup👉Tic-Tok and Influencer marketing 👉Determining what channels to use to reach your audience👉Atracting and retaining users by educating themIf you’re looking to grow your fintech business or want to learn more about Nebeus and its inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Michael here:👉 Twitter: @michael_stroev👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening...
10/10/22 • 35:15
Send us a textIn the UK 70% of housing wealth is owned by less than 20% of the population. Tembo, a 'family lending platform,' enables first-time buyers to get on the housing ladder by brokering a small interest-only mortgage on their parents' - or another family member or friend's - home. They’re on a mission to destigmatise utilising the so-called “bank of mum and dad” to democratise homeownership for a new generation of buyers.We spoke to Polly Gilbert, Tembo’s CMO to explore how Tembo is helping people to achieve their homeownership goals through family lending.From helping Londoners take action against homelessness, to joining the founding team at Tembo, there’s no denying Polly’s personal experience in marketing is more vast and varied than your traditional CMO, making this episode one of the most insightful to date…Join Polly and Shameer as they cover…👉The journey to series A👉The importance of being flexible and agile 👉The test-and-learn approach👉How Tembo utilises paid activity👉Finding the proper channels for your fintech👉The importance of testing👉Testing non-traditional social media channels👉Commincating vital missions to audiences 👉 Creating high-quality contentIf you’re looking to grow your fintech business or want to learn more about Tembo and its inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Polly here:👉 LinkedIn 👉Twitter👉InstagramAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening...
10/17/22 • 36:00
Send us a textPiotr Pisarz Founder and CEO of Uncapped, noticed a space for Uncapped during his time working as a VC, which led him to (reluctantly) pitch his proposition to fellow VC’s. With the support of his colleagues, Piotr was able to start on his fintech founder journey. What followed was the creation of a fintech aiming to accelerate online business with no-interest, no-equity flexible loans from €100k to €10m.Now, on the day of Uncapped’s 3rd birthday, Piotr sits down with host Shameer Sachdev to into what led Piotr to create Uncapped, how they differ from other products in the market, and what we can expect to see from them in the future.Listen as they explore:👉Pain points of raising funds 👉Balancing the risk 👉Investing in technology and processes👉The importance of speed and agility 👉Finding a viable Acquisition strategy👉Adapting to the data👉Future-proofing Uncapped👉Focussing on a niche👉Making difficult decisions as a founder👉Creating a customer focussed productIf you’re looking to grow your fintech business or want to learn more about Uncapped and its inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Piotr here:👉 LinkedIn About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening...
10/24/22 • 29:53
Send us a textIf you’re in the fintech industry, it’s likely that you’ve heard the name Eric Fulwiler. He’s a well-known speaker and thought leader when it comes to marketing, management and innovation and over the last 15 years, he’s helped some of the biggest brands in the world.Armed with his years of experience from VaynerMedia and 11:FS Eric has now branched out into building his own marketing innovation consultancy to help businesses think, act and grow like challengers.Join FML Podcast host, Shameer Sachdev and Eric Fulwiler, CEO at Rival as they explore the challenges of building their own companies as well as how they’ve helped catalyse growth for their customers.They cover:👉 The importance of company culture👉 Why incumbents struggle with go-to-market strategies👉 What it takes to grow a fintech👉 The challenges of building your own company👉 Key learnings and takeaways from their years in the industry If you’re interested in growing your fintech or are in need of some growth marketing tips tune in to this episode of The FML PodcastSubscribe here: https://www.thefmlpodcast.com/And connect with Eric here:👉 LinkedIn: www.linkedin.com/in/ericfulwiler/👉 LinkedIn: www.linkedin.com/company/wearerival/About FML The FML Podcast is brought to you by Growth Gorilla. To find out how our growth marketing experts can boost your fintech’s growth, head to growthgorilla.co.uk. Make sure to search for “The FML Podcast” on all podcast platforms. Click follow to make sure you never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening...
10/31/22 • 32:19
Send us a textAs a leading digital wealth management platform, WealthKernel has been harnessing technology to disrupt and democratise the investing space.The company provides investment, savings and wealth infrastructure to help businesses build, launch and get to the market faster and empowers underserved communities to build better futures.In this episode of the FML podcast, Karan Shanmugarajah, CEO of WealthKernel, talks about how the company built a strong brand identity and tailored its services to serve nice markets and underserved communities.We also dive into: 👉 The explosion of digital investing products 👉 Adjusting your product to the changing trends in the market👉 How to differentiate yourself from the competition👉 Challenging the status quo of wealth 👉 Democratising access to investment services👉 Managing company culture as your business growsAnd much much more…If you’re looking to grow your fintech business, want to explore how to start managing your wealth, or want to learn more about WealthKernel and their inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉Website: www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Karan here:👉 LinkedIn: https://www.linkedin.com/in/kshanm/About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
11/21/22 • 45:15
Send us a textInfluencer marketing seems to be what everyone talks about these days. While more and more B2C brands are jumping on the influencer marketing bandwagon, fintech is slow to join in. However, using a human element to build trust is one of the most powerful techniques to promoting intangible products. Luckily, our Head of Influencer Marketing and Creative Strategy, Julia Lucas, has been helping brands build long-term relationships with creators before it was cool. Join FML Podcast host Shameer Sachdev and Julia as they explore the world of fintech influencer marketing — a jam-packed episode with everything you need to know to run influencer marketing campaigns for your fintech that build awareness and drive results.They also dive into: 👉Identifying the right influencers for your brand👉Getting the most out of an influencer relationship👉The key elements of a high-performing influencer campaign👉DOs and DONTs of influencer marketing campaigns👉Building successful influencer marketing campaigns👉Tracking the performance of your influencer marketing campaigns👉Influencer marketing regulations👉The importance of whitelisting in influencer marketing👉How can influences unlock a new territory for a brandAnd much, much more.If you want to grow your fintech business and explore getting started with influencer marketing, tune in to this episode of The FML Podcast.Subscribe here: 👉Website: www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Julia here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
11/28/22 • 68:10
Send us a textFrom being part of one of the first influencer agencies to work with TikTok, to heading up entire influencer teams managing huge accounts such as H&M, Aleks experience in the influencer realm is extremely unique.Now he’s taking on a new challenge of taking on the fintech and making a step from agency to client side, joining Shares as the first Influencer Marketing hire to head up their influencer and partnership activities across key markets … Alek’s focus when building influencer campaigns is on constructing something that lasts, creating authentic connections with Shares’ audience. He’s on a mission to build a disruptive Global Influencer Ambassador and Partnership Program to help position Shares as the leading Social Investment App in Europe.Join host Shameer Sachdev as he sits down with Aleks to explore his incredible insights, including:👉Managing international influencer campaigns👉Understanding the sentiment behind campaigns👉Improving reporting capabilities 👉Breaking down barriers for Fintech Influencer marketing 👉TikTok unlocking the creator space👉Optimising content for varying platforms👉Challenging the misconception of finfluencers👉Aligning influencers and brands👉The different levels of influencer activity 👉Navigating the global, always on strategies👉Avoiding inauthenticity with influencer content👉Choosing the right platform 👉Long term vs short term creator partnershipsAnd much much more.If you want to grow your fintech business and explore getting started with influencer marketing, tune in to this episode of The FML Podcast.Subscribe here:www.thefmlpodcast.comWatch here: 👉 YouTube:And connect with Aleks here:👉 LinkedIn: www.linkedin.com/in/aleksvelev/About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
12/5/22 • 50:25
Send us a textFor the latest episode of The FML Podcast, host Shameer Sachdev sits down with Pranav Sood to dive into his experience in the industry.Since the start of his career, Pranav has worked with some of the biggest names in fintech. In the past, he tackled a number of critical roles for GoCardless, from Director of Business Operations and Strategy to the VP of International Expansion. Now Pranav’s latest role is as GM, EMEA and Interim Global Head of Marketing at Airwallex. Airwallex was built with a single purpose in mind – to create a world where all businesses can operate without borders and restrictions, and by doing so, propel the growth of the global digital economy. Pranav now leads all aspects of Airwallex’s EMEA activities including a team of 120 people across offices in London, Amsterdam and Vilnius. During this episode, we dive into Pranav’s insights including:👉 Innovation in cross-border money movement👉The importance of fintech infrastructure👉Airwallex’s unique growth journey👉Selecting new territories for growth👉Managing high-level growth👉Building a quality product👉Identifying and solving customers' pain points👉The intricacies of international expansion👉Building high-performing teams👉Identifying cultural nuances 👉Differentiating global rolesAnd much more.Subscribe here:👉www.thefmlpodcast.com👉hello@growthgorilla.co.ukAnd connect with Pranav here:👉 LinkedIn: https://www.linkedin.com/in/pranav-sood-6b592a29/About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
12/12/22 • 42:14
Send us a textGrowing up Jonathan never wanted to be a marketer… but after being offered an internship in his early career Jonathan found enjoyment in the creative side of marketing. His naivety about balancing his finances led him to the fintech industry.After making the move from B2C to B2C, Jonathan now heads up Monizze’s marketing department as their Cheif Marketing Officer, bringing his wealth of experience to the table to help Monizze achieve their growth goals.Monizze helps B2Bs provide extra-legal advantages to their employees through gift vouchers, giving them more purchasing power. The FinTech has revolutionised the old paper vouchers into a fast, win-win digital solution for SMEs and their employees.In this episode, our host, Shameer Sachdev sat down with Jonathan to dive into:👉 Navigating the B2B space👉 Understanding your customer👉 Incentivizing partners to get more business👉 Measuring customer satisfaction 👉 The importance of competitor analysis 👉 Building a challenger brand👉 Influencer marketing as a technique for growth👉 Using word of mouth to drive growth 👉 Getting in front of your audience👉 Segmenting audiences👉 Aligning product and marketing internally👉 What it means to be a good managerAnd much more…If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 YouTube👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Jonathan here:👉 LinkedIn👉 WebsiteAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
1/9/23 • 58:14
