The Cheat Code

In this week's episode of The Cheat Code, we embark on a journey through the vibrant cultures of iconic cities like Miami, New York, and Los Angeles. Exploring these diverse urban landscapes offers a profound appreciation for the richness of local culture and the unique experiences they offer. During our discussion, we pause to extend our heartfelt gratitude to SebCashin for his thoughtful gift of Garrett's and a heartfelt hand-written note. His gesture serves as a testament to the camaraderie and mutual appreciation within our community, and we're deeply touched by his generosity. Transitioning into our main topic, we delve into the power of details and how they contribute to leaving a lasting impression. Whether it's in personal interactions or professional endeavors, paying attention to the finer points can elevate our impact and resonate with others on a deeper level. Furthermore, we explore the concept of "Earned Media Value" and its significance in today's digital landscape. By understanding and calculating the value of our online presence, we gain insights into how to leverage our content effectively and measure its impact in tangible ways. As our conversation unfolds, we emphasize the importance of research in informing our decisions and strategies. In an era driven by statistics, numbers, and data, conducting thorough research empowers us to make informed choices and navigate the complexities of the modern world with confidence. Tune in to the latest episode of The Cheat Code as we unpack these insights and explore the intersections of culture, appreciation, and strategic thinking in today's dynamic environment.   getthecheatcode@gmail.com

4/24/24 • 17:05

In the latest episode of The Cheat Code, we delve deep into the nitty-gritty of the music business, emphasizing the importance of paying attention to the smallest details. We kick off the discussion by highlighting the significance of metadata, shedding light on how it can make or break an artist's career. From understanding ownership rights to negotiating deals, we stress the need for artists to be well-informed and proactive in every aspect of their journey. Drawing from personal experiences, we share anecdotes and insights into how being vigilant about details has helped us navigate the complex landscape of the industry. Whether it's asking the right questions before collaborating or knowing the ins and outs of studio sessions, we underscore the value of being proactive and assertive in protecting one's creative work. Join us as we unravel the intricacies of the music business and empower artists to take control of their careers by mastering the art of paying attention to the details. Tune in to The Cheat Code and stay ahead of the game!  getthecheatcode@gmail.com

4/17/24 • 17:37

In Episode 107 of The Cheat Code, we're brewing up some serious insights! 🎙️ We kick things off with a big shoutout to our partners at iHeartRadio and Dunkin' Donuts for their support. Grab a cup of Dunkin' coffee and tune in as we delve into the topic of "Boundaries" in the music biz. 💼 Plus, discover Wendy's new life plan and why setting personal goals is essential in the hustle of the industry. From market visits to street team strategies, we've got the cheat codes to help you make meaningful connections in any city. Get ready for a dose of wisdom and a side of motivation! #CheatCode #MusicIndustry #LifePlan getthecheatcode@gmail.com

4/10/24 • 21:03

Get ready for a no-holds-barred episode of the Cheat Code Podcast! We're diving deep into the world of authenticity in the music industry. Our hosts kick things off with a bold statement: stop pretending to be someone you're not. Authenticity is key to building a genuine connection with your fans. Join us as we explore the journey of artist development and the importance of finding your unique voice and lane in the industry. We emphasize the value of consistency, hard work, and staying true to yourself throughout your career. But that's not all – we're dropping truth bombs left and right! From the real deal about music distribution to game-changing techniques for optimizing your online presence, we're sharing insights that will revolutionize your approach to the industry. And let's talk about "Cap Rap." We're calling out the trend of dishonesty in music and why it's a surefire way to flop. Plus, DJs, it's time to step up and keep it real. When was the last time you championed the hottest record in your market, not just the one you're paid to promote? Prepare for a rollercoaster ride of hard-hitting facts, opinions, and outbursts. This episode is not for the faint of heart – buckle up for a wild journey through the music industry!   getthecheatcode@gmail.com

4/3/24 • 24:16

Get ready for another insightful episode of the Cheat Code Podcast! In this edition, we've got some exciting updates to share with you. First off, join us in congratulating Ferrari Simmons on his new radio gig in Tampa, Florida! It's a testament to his hard work and dedication in the industry. But that's just the beginning of our conversation. We delve into the topic of leverage, sharing stories of Rari's journey from intern to on-air personality. Learn how he carved his path in Atlanta and climbed the ranks to where he is today. Shifting gears, we explore the world of artificial intelligence. Kingpin shares his top 5 favorite AI programs and apps, including the revolutionary Chat-GPT4. Discover how AI is shaping our future and revolutionizing various industries.We also discuss the importance of underpromising and over-delivering, emphasizing the need to support our friends and colleagues in their endeavors. Plus, we dive into the concept of confirmation bias and how it affects our decision-making processes.And that's not all! We're excited to announce Breakfast and Business, a new in-person networking event hosted by Kingpin. Stay tuned for details on upcoming Indyrsu networking mixers, coming to a city near you! 🎧 Don't miss out on this jam-packed episode filled with valuable insights and exciting updates. Tune in to the Cheat Code Podcast and level up your game in the music industry! getthecheatcode@gmail.com

3/27/24 • 20:13

Exciting news alert! 🚀 The Cheat Code Podcast is potentially finding a new home on iHeartRadio, and our host Ferrari Simmons, alongside the iHeart team, rolled out the red carpet to celebrate this milestone. As we delve into the episode, we explore the resurgence of radio post-pandemic, highlighting DJs like DJ Pretty Boy Tank, who are making waves with their skillful record-breaking techniques and innovative blends. We also tackle the intriguing dynamic of artists claiming street cred but needing a digital boost, prompting a discussion on the importance of online presence in today's music landscape. In a thought-provoking segment, we ponder the question: Can one have industry connections but lack a loyal fanbase? The conversation deepens as we explore the nuances of success in the music industry and the elusive nature of buzz. Tune in to the latest episode of The Cheat Code Podcast as we navigate the ever-evolving music industry landscape and share insights to help artists thrive in today's digital age. Don't miss out on the valuable gems and candid discussions! getthecheatcode@gmail.com

3/20/24 • 28:24

🎧 Dive into the latest episode of The Cheat Code Podcast, where we take you on a journey through Wendy's recent adventure to France. Stepping out of her comfort zone and embracing new experiences has reinvigorated her spirit and renewed her confidence. Tune in as Wendy shares inspiring stories from her vacation, including an unexpected invitation to Kanye and Ty Dolla $'s "Vultures" concert in Paris, courtesy of music industry OG Adam Favors. But while Wendy was exploring new horizons, the music industry was in full swing. Major label departments underwent massive restructuring, signaling a shift in the industry's landscape. Join us as we discuss the ever-evolving nature of the music business and the importance of adaptation in an ever-changing environment. Listen now to gain insights into Wendy's transformative journey and the latest developments in the music industry!   getthecheatcode@gmail.com

3/13/24 • 24:15

🎙️ Dive into the latest episode of The Cheat Code Podcast, where we kick things off by showcasing our Writers Block hoodie—a must-have for indie music supporters. Plus, Rari shares his recent lifestyle change to cut out red meat and the positive impact it's had on his energy levels. 🍎 In a world where hustle often means sacrificing health, we discuss the importance of prioritizing nutrition amidst hectic schedules. From quick meals to long workdays, finding balance is key. 🧠 Shifting gears, we delve into the realm of learning and the exciting possibilities that AI presents. With technology evolving rapidly, staying ahead of the curve is essential, as highlighted by Waka Flocka's insights on internet real estate and server investments. 🚀 Being able to adapt and move at the speed of culture is crucial in today's music industry. We explore the art of trendspotting and the significance of recognizing anomalies to anticipate shifts in the market. 💼 But it's not just about the music—it's about understanding the business behind it. We stress the importance of artists familiarizing themselves with contracts and making informed decisions to avoid pitfalls down the road. 📈 Finally, we emphasize the value of having a solid game plan and making strategic adjustments to fuel growth in your career. Let's keep pushing the culture forward together! Tune in now to catch all this and more on The Cheat Code Podcast! 🎧 #CheatCodePodcast #MusicIndustry #AI #HealthyLiving #HipHopCulture 🎶 getthecheatcode@gmail.com

3/6/24 • 18:13

In the latest episode of the Cheat Code Podcast, we tackle the complex and often misunderstood relationship between artists and DJs. From the behind-the-scenes workings of the music industry to the frontline battles for recognition and support, we leave no stone unturned. Join us as we dissect the role of DJs in breaking hit records, explore the true meaning of artist support, and delve into the crucial importance of ownership in the digital age. With candid insights, real-world examples, and a healthy dose of industry wisdom, we navigate the ever-shifting landscape of music promotion and distribution. From the power dynamics at play in the DJ booth to the strategic considerations of building a lasting legacy, we equip you with the knowledge and tools you need to succeed in today's competitive music market. Whether you're an aspiring artist looking to make your mark or a seasoned industry veteran seeking fresh perspectives, this episode is packed with valuable insights and actionable advice. Tune in as we uncover the secrets of success and reveal the true power of the Cheat Code.   getthecheatcode@gmail.com

2/28/24 • 15:24

Welcome to our 100th episode of the Cheat Code Podcast, where we're "Keeping it 100 for our 100th"!  In this monumental episode, we dive straight into the heart of the music industry, discussing the intricate dynamics between artists, record labels, and business savvy. Join us as we celebrate the success stories of independent labels like Strange Music and TDE, highlighting the power of self-sufficiency in today's music landscape. We take a moment to honor the legendary Killer Mike for his recent Grammy wins and commend his impactful community activism. Amidst the celebrations, we pause to acknowledge the significance of reaching this milestone and express our gratitude to our listeners for their unwavering support. Turning our focus back to the business of music, we dissect the importance of synergy in propelling artists and records to new heights. With TikTok emerging as a dominant force in music discovery, we emphasize the value of cultivating fan-generated content to foster deeper connections with audiences. Delving into a thought-provoking discussion, we challenge conventional notions of success and redefine what it means to be a "loser" in the music industry. We explore innovative revenue streams, including platforms like Even.Biz, empowering artists to embrace fan funding and monetize their craft in unprecedented ways. Join us as we embark on this landmark episode, filled with insights, inspiration, and a renewed commitment to empowering artists to thrive in the ever-evolving music landscape. Here's to the next 100 episodes and beyond!  getthecheatcode@gmail.com

2/21/24 • 20:17

Here's the description for Episode 99 of the Cheat Code: In Episode 99 of the Cheat Code, we kick things off with a TikTok "Effect House" gem for all aspiring creators out there. Check out the Effect House link for some fantastic examples of how artists can create different effects to enhance their content. During our on-camera moment, we discovered that many artists we referenced were unavailable on TikTok due to the ongoing dispute between Universal Music Group and TikTok. Despite this inconvenience, artists continue to sell and stream their music. We delve into some licensing facts about TikTok, shedding light on the complexities of the platform's agreements with major music labels. Shifting gears, we dive into the Super Bowl extravaganza, discussing how this year's game in Vegas is shaping up to be the most capitalistic yet. With tickets fetching exorbitant prices and sportsbooks and gambling houses sponsoring events, the commercialization of the Super Bowl is reaching new heights. In Atlanta, the DJ vs. artist controversy takes center stage, but we opt to stay neutral on the matter. Instead, we commend everyone working to push the culture forward, recognizing that difficult conversations are sometimes necessary for progress. Tune in to Episode 99 for insightful discussions and valuable insights into the music industry and beyond.   getthecheatcode@gmail.com

2/14/24 • 19:56

In this episode, we kick things off by showcasing some amazing Champa Bay merchandise from our friend Aych302. We're all about supporting fellow creatives, and Aych's work is nothing short of impressive. As we gear up for the big game on the horizon and the excitement of All-Star Weekend, we dive into the world of advertising, particularly Super Bowl commercials. We challenge our listeners, known as the "coderz," to watch those commercials and take notes. Why? Because scaling your brand through commercials is a powerful strategy. We'll dissect what these big brands are doing right and how you can apply their techniques to connect with your fans on a larger scale. Ferrari shares his thoughts on dubplates, a fascinating way for artists to add their name to a song and make connections with influencers and tastemakers in their local music scene. It's an invaluable asset for musicians looking to expand their reach. But we also touch on a sensitive topic in the music industry – the necessary work. What happens when artists aren't willing to put in the essential effort? We dive deep into this issue and share our frustrations. Finally, we get into the radio spins game, discussing what it means to get your song on the radio and the key steps to keeping it there. We'll reveal the best-kept secret in the radio business that can make all the difference. Tune in to Episode 98 for an insightful and engaging discussion about the music industry, branding, and what it takes to succeed. 🚀🎶 #CheatCodePodcast #MusicIndustryInsights #SuperBowlCommercials  getthecheatcode@gmail.com

2/7/24 • 16:56

In this episode of the Cheat Code Podcast, we dive into the world of music merch, travel, and networking. Our hosts kick things off by announcing new Rari merch just in time for Valentine's Day, bringing you the latest in style and support. As February unfolds, we discuss the unique marketing opportunities that come with holidays like St. Patrick's Day and an early Mardi Gras, providing insights into how these festivities can impact your marketing plans and travel budgets. Get ready to hit the road as we explore the invaluable routes of I-10 East and West, and I-20 East and West, connecting you with key markets to help your music movement thrive. We emphasize the importance of intentional building and networking, especially when searching for DJs in cities like Las Vegas during events like the Super Bowl. But it's not just about transactional relationships; we delve into the significance of self-worth and genuine connections within the industry. Plus, we share our enthusiasm for Wendy Day's internship program and the incredible opportunities it offers aspiring artists. Discover how building a year-long relationship with a peer can evolve into exciting opportunities, just as it did for Rari and his new brand ambassador partnership. Tune in to Episode 97 and gain valuable insights into bridging connections and building lasting brands. 🚀🎧 #CheatCodePodcast #NetworkingSuccess #MerchandiseMagic getthecheatcode@gmail.com

1/31/24 • 19:44

Join us for an exciting new episode as we kick off with style and swag! Rari showcases his Yalee Merchandise, sharing his thoughts on the talented artist Yalee and his music. Meanwhile, Kingpin proudly flaunts his DRO Life Clothing, featuring the DRO Racing Line in this episode's sponsor spotlight. Our conversation takes a thought-provoking turn as we delve into the music landscape. Today, it's not just about making music; it's about making noise for attention. Likes, comments, and applause can sometimes be mistaken for success, and we're here to dissect this evolving aspect of the music industry. Atlanta, GA, has been a hub of music culture, but even the club scene is experiencing a transformation. Rari candidly shares his perspective, calling the new club scene "boring" and elaborating on why this shift has occurred. Clubs are no longer the primary grounds for breaking records; instead, they serve music. As we explore the dynamics of music promotion, we tackle the question: Can you break a hit record? We clarify the roles of record-breaking DJs and record-introducing DJs, shedding light on what it truly means to break a record. Furthermore, we discuss the crucial relationship between DJs and record label A&R professionals. Plus, we share valuable insights on how artists can effectively network with DJs in their target markets, revealing a strategy that's both simple and brilliantly effective. Join us for Episode 96 as we navigate the evolving music scene, celebrating true artistry and the professionals who are shaping its course. 🎶🚀 #CheatCodePodcast #MusicSceneEvolution #BreakingRecords  getthecheatcode@gmail.com

1/24/24 • 25:09

Welcome to a power-packed episode of the Cheat Code Podcast! In Episode 95, we start with style, showcasing our exclusive "Writ3rs Block" hoodies – a perfect blend of comfort and style that echoes the spirit of creativity. In this episode, we ask, "What grabs your attention in marketing?" Before we unveil our truth-bomb on this, we delve into Luminate's 2023 Music Streaming Report, providing our Coderz with essential context to navigate the ever-evolving music industry. Wendy drops a game-changing gem – before releasing your music, test it! Discover the meticulous process behind this strategy, arming our Coderz with a competitive edge over the rest. Shifting gears, we explore the world of DJ marketing. Learn how DJs can elevate their digital value, breaking more records and leaving an indelible mark in the industry.As we enter the new year, Episode 95 is your guide to unlocking success in 2024. Tune in for insights, strategies, and insider knowledge that sets you apart in the competitive music landscape. getthecheatcode@gmail.com

1/17/24 • 27:11

In Episode 94, we kick things off with some exciting news about where you can stream The Cheat Code Podcast and grab our merch. We're making it even easier for our Coderz to connect with us and represent the Cheat Code community. Next, we dive into the world of music and monetization. Rari shares his journey with his new intro song for his iHeart Radio show, featuring Young Dro. We celebrate Rari's successes and discuss the strategies he used to monetize and register his song. It's all about making the right moves in the music industry, and Rari is a prime example. We also take on a burning question from one of our Coderz: Should they release singles or a full project? Our advice: consistency is key. We recommend consistently releasing track after track, closely monitoring the results, and adjusting your release strategy accordingly. It's a singles-driven streaming market, and we break down how to navigate it successfully. Rari shares his insights into curation and how he keeps his playlist fresh and relevant. It's all about staying hip and current in the ever-changing world of music. But we don't stop there. We tackle the issue of accountability head-on. Blaming others for what you won't do for yourself is an easy trap to fall into, and we discuss the importance of taking responsibility for your own success. In this episode, we drop some truth bombs: entitlement and poor time management are an artist's two biggest enemies. So, tune in, and let's conquer these challenges together. It's time to level up and make 2024 your year of music mastery   getthecheatcode@gmail.com

1/10/24 • 24:47

In the first episode of 2024, we're bringing you fresh inspiration and insights to kickstart your year in the music industry. We kick things off by unveiling the story behind our "Federal Bureau of Promotions" T-Shirt, a fun addition to our merchandise lineup that's bound to spark some laughs. For those of you who received music equipment or instruments over the holidays, now is the time to channel that newfound creative energy into your music career. We urge our fellow "coderz" to consider investing in merchandising and think creatively about how to leverage new tools and gadgets for content creation. From streaming devices to video games, there are unique opportunities waiting to be explored. We dive into the business cycle, emphasizing the importance of understanding your audience, turning a profit, and eventually expanding your team. The journey to success is a cycle of growth and learning, and we're here to guide you through it. As we close out the episode, we leave you with a valuable thought: If your goal is to make money, do things the right way. But if you're not concerned with profits, then by all means, do things your way – just be prepared to get out of your own way! 2024 is your year to thrive, and we're here to help you navigate the path to success in the music industry. Tune in and let's get started on the right note! getthecheatcode@gmail.com

1/3/24 • 24:12

This episode of The Cheat Code is brought to you by "Utopia" by Brand DREAM™️. https://www.branddream.us/  In Episode 92, our hosts kick off the conversation by exploring a crucial question: when is it time to heed the advice of professionals and learn to do business the right way? Is it after going through several investors or squandering a small fortune? They emphasize the importance of knowing when to seek professional guidance in the music industry. Our hosts proudly showcase their meticulously crafted "Utopia" by Brand DREAM™️ T-shirts (Available Here: https://www.branddream.us/ )  and dive headfirst into a post-Christmas discussion. The episode is intriguing as the hosts recount an encounter with an artist who sent a fake Spotify wrap-up graphic. Delving deeper into the story, they discuss the implications of such actions and the importance of authenticity in the music industry. Additionally, they share insights from a thought-provoking article highlighting that Walmart knows more about its customers than musicians know about their fans. This discussion leads to valuable insights on enhancing fan engagement and understanding. The hosts also draw attention to the vast teams that major record labels employ and the challenges indie artists face. They stress that every loss in the music industry is a lesson learned and emphasize the importance of persistence and learning from setbacks. The episode wraps up by exploring the notion that music success isn't solely determined by the amount of money invested. It requires passion, dedication, and a genuine desire to succeed. As they point out, many athletes and wealthy individuals try their hand at music but only succeed if they truly want to. Join The Cheat Code hosts as they unravel the intricacies of the music business in Episode 92, "How Do You Show Up?" presented by "Utopia" by Brand DREAM™️. https://www.branddream.us/ |  getthecheatcode@gmail.com

12/27/23 • 19:17

  🎅🌟 Get ready to jingle all the way with Episode 91 of The Cheat Code! In this festive installment, Kingpin goes full Santa mode with a Santa hat and ugly sweater, setting the perfect holiday mood. 🎄❄️ But it's not all sleigh bells and reindeer games. We dive into the unique challenges that come with being in the music industry during the holiday season. 🎵🎁 The workload piles up, and sometimes, those seemingly golden opportunities that appear during the holidays require extra scrutiny. We discuss the importance of closing out the year strong, shifting from last-minute scrambles to tidying up what's already in motion. 📑✨ Are all your songs properly registered? Are your lyrics organized? Now's the time to get those loose ends tied up and plan for a successful 2024. Plus, we share tips on how to engage with your fanbase and community during the holiday season, making them part of the excitement for what's to come. 🙌🎉 Join us as we navigate the "Phygital" era and explore the divide between the old and new music business models. 📱💿 So grab your hot cocoa, put on your favorite holiday tunes, and tune in as we unwrap the secrets to thriving during the festive season. Let's make the most of these merry moments! 🚀🌟 #CheatCodePodcast #HolidaySeason #MusicIndustry getthecheatcode@gmail.com

12/20/23 • 22:12

In Episode 90 of The Cheat Code, we embrace the holiday season, delving into the festive spirit. Our hosts discuss the dichotomy of the holidays for artists, balancing the joyous season with the challenges it brings. Amidst family celebrations, they shed light on the emotional and financial struggles many artists face during this time. To uplift spirits, we launch the "Obnoxious Christmas Decorations Challenge," urging followers to showcase their extravagant setups for a chance to win a Cheat Code Hoodie. The hosts share Christmas advice, emphasizing safety and gratitude. They introduce a new perspective for starting the day: listing five things to be thankful for, fostering appreciation and resilience. Highlighting a community hero who champions education and generosity, the episode explores the power of self-affirmations. As the holiday season unfolds, the hosts encourage spreading cheer through actions, content, words, or music. Join us in celebrating the season with joy and empowerment! getthecheatcode@gmail.com

12/13/23 • 13:13

n this episode, our hosts embark on a journey deep into the realm of ownership, kicking off the discussion with an intriguing question—how many songs are dedicated to actual dances, step-by-step, not just associated with a viral challenge? The conversation pivots towards ownership: Can an artist claim a dance, trademark it, and register it? They delve into the strategy of creating songs, dance moves, and content simultaneously to monetize every piece in preparation for a comprehensive rollout. The dialogue extends to the crucial topic of owning your likeness. The hosts emphasize the significance of this aspect and raise a pertinent question—have we unwittingly relinquished our rights by agreeing to upload content on specific platforms? Join us as we unravel the complexities of artistic ownership and provide insights on securing your image in the dynamic landscape of the music industry. getthecheatcode@gmail.com

12/6/23 • 16:44

n this episode, titled "It Pays to Be Real," our hosts share insights from their recent trip to Louisville, where they engaged with creators facing common challenges in content creation. The discussion revolves around the essence of authenticity in content, emphasizing that perfection follows consistency. Addressing the struggles artists face in fear of failure, the hosts encourage listeners to create freely, emphasizing the importance of being true to oneself. Rather than pretending to be someone else for entertainment, the focus should be on creating genuine music and capturing authentic moments. The episode underscores the significance of understanding one's audience, studying follower demographics, and tailoring content to be celebrated where it matters. The hosts stress that success is within reach for artists who are disciplined, resilient, and committed to the journey of self-discovery in the ever-evolving landscape of the music industry. getthecheatcode@gmail.com

11/29/23 • 14:51

Get ready for a festive episode as we dive into the holiday spirit on Episode 87 of The Cheat Code!  Rapjuggernaut declares his love for the holidays, family traditions, and the unique opportunity the season brings for focused work. We explore the powerful connection between gratitude and happiness, backed by a recent study.  Shifting gears, we delve into strategic planning with insights from an Eventbrite creators email. Planning schedules, budget breakdowns, and meticulous preparation take center stage. For our Coders working with limited resources, we emphasize the importance of resource allocation and focus. As the year winds down, executing current plans and laying the groundwork for the new year becomes paramount. Addressing the cost of doing business, we discuss the necessity for artists to itemize wants vs. needs, fostering a strategic approach to acquiring resources for successful execution.  In the realm of social media, we unravel the new shop requirements, highlighting the need for UBO verification before diving into the world of online sales. Homework is assigned to our Coders: set up Black Friday, Small Business Saturday, and Cyber Monday pricing, along with Christmas discounts. Paying attention to details now ensures a smooth sail through the holiday sales season.  getthecheatcode@gmail.com

11/22/23 • 14:36

Embark on a deep dive into the beating heart of the music industry in Episode 86, "What Are You Willing To Do?" We kick off with merch vibes, showcasing Rari's "Fanbase" hoodie and paying homage to Isaac Hayes III's cultural contributions. As we dissect industry dynamics, ponder the question: is hip-hop down, or is it the battleground of heightened competition with 100,000 daily releases? Explore the post-pandemic scene, where streaming soars, and discover why some believe hip-hop might be facing a crossroads. Insights from Cory Sparks and Jimmy Iovine add sparks to the conversation, questioning whether today's artists seek greatness or just popularity. Join us for an insightful exploration of the music realm, where dreams are chased, and the pursuit is not for the faint-hearted. Welcome to The Cheat Code – where we decode the industry for you. getthecheatcode@gmail.com

11/15/23 • 12:43

🎙️ Episode 85: "Let's Go On Tour" is here, and we're diving straight into the action! First, we share our passion for the Cheat Code Coffee Mug – the perfect gift for you and your fellow music enthusiasts. Get yours now and elevate your coffee game! ☕ Next, we unveil the invaluable College Radio Directory, a fantastic resource for artists. We emphasize the importance of the college demographic – a vital segment for your music's growth. With homecoming schedules, promo campaigns, and campus visits on our minds, we explore when an artist is ready to make the financial commitment for a campus tour. Our hosts recount a game-changing campus visit that demonstrated the power of personal connections. Building relationships with student ambassadors and liaisons becomes crucial. Plus, we delve into the post-visit phase – what happens once you've left and how to maintain the momentum. We provide insights into tour routing, highlighting the significance of the cities in between major tour stops. And let's not forget the vital role of digital communication and in-person connections to foster your fan base. Are you up for the challenge? Is it harder to get in the door, get established, or stay relevant in the music industry? Our hosts share their unique perspectives, and it's something we all can relate to. In the end, it's about doing what you love every day. Join us for another insightful episode of The Cheat Code! 🚀🎶 getthecheatcode@gmail.com

11/8/23 • 15:09

In Episode 84 of The Cheat Code, we kick things off by sending a big shoutout to Aych for the fantastic Champa Bay merch he sent our way. It's incredible to see our Coderz bringing their visions to life, and we're here to celebrate and help them market their creations. Cheers to you, Tampa Bay, Florida! We also reminisce about some of our cherished memories from that vibrant city. From the world of merch, we seamlessly transition into the realm of events, specifically DJ listening parties or, as they're often called nowadays, "Artist Playbacks." What exactly is an artist playback, and what distinguishes it? Is the music showcased at these events released or unreleased? Tune in to learn the ins and outs of planning and executing a successful artist playback. Planning is key, and our hosts emphasize that, on average, it takes about 30 days to meticulously plan and flawlessly execute an event. Major kudos to Eventbrite for providing event checklists and budget sheets, invaluable tools that make organizing events more manageable. If you're wondering about the right venue, the ideal number of attendees, or the best day and time to host your event, we've got you covered. We share tips, insights, and cost-effective strategies for Indie artists looking to host artist playbacks even with limited resources. We dive into the resources available to us through major platforms for data mining and analytics. Building a strong resource pool and striving for constant improvement with each release are essential. Our hosts pay their respects to Atlanta's hip-hop staples, including The Coalition DJs, ATLTop20 Family, Off the Porch with DGB, the Big Facts podcast, and more. Their unwavering support is invaluable as we strive to reach a wider audience and build a thriving community. Tune in to Episode 84, titled "Surrounded By Winners," for an insightful and engaging discussion on artist playbacks, event planning, and making your mark in the music industry.  getthecheatcode@gmail.com

11/1/23 • 19:57

In this episode, we kick things off with an exciting update on our latest merchandise. We're thrilled to see our Coderz turning their visions into reality, and it's a win-win when they send us some swag to help them celebrate and promote. From T-shirts to hats and hoodies, it's all about embracing creativity and showcasing it to the world. But we don't stop there. We take a moment to shine the spotlight on Aych from Tampa, Florida, who's not just an artist but a true representation of hip-hop in the Sunshine State's central region. We delve into our relationships with Florida and acknowledge the DJs who are making waves in the local music scene, including DJ C-Nazte, DJ Shizim, DJ Headbussa, DJ Winn, and many more. The episode takes an exciting turn with a breaking announcement – Ferrari Simmons, our co-host, shares the news that he's no longer with Warner Records. Instead, he's back on the radio with iHeart Radio, hosting his new show "Rari at 2," which is set to be syndicated by 2024. It's a significant move, and we couldn't be more excited for Ferrari's next chapter. Acknowledging the mentors at Warner Records who've played a pivotal role in his journey, Ferrari expresses his gratitude for the valuable experience and learning opportunities. Gratitude is indeed the word of the day. We continue to explore the power of email and the benefits of setting up your inbox effectively. Ferrari gives a special shoutout to Kingpin, another co-host, for encouraging him to optimize his music servicing email blasts. We emphasize the importance of filters, organization, and customizing your email setup according to what matters most to you. Cheat Code subscribers can DM us on Instagram for exclusive email optimization documents, as email remains an underrated yet powerful tool in the digital age. Email's accountability, date and time stamps, and file-sharing capabilities can empower you to handle business more effectively. Understanding the full potential of your email is the first step in maximizing your efficiency. The episode then shifts to discussing the "Dj Blast" and why it's an invaluable tool. Sending music via email is more professional than texting, and it allows for sharing multiple versions, links to drops, analytics, visuals, and more. Building a community is a key part of our discussion, and we share our Community Building 101 tips, emphasizing the importance of engaging with your audience and keeping them informed. In the grand finale, we leave you with this thought: the music business is participatory, and you have to actively engage in your journey to success. It starts with checking your email and staying connected. Join us for another insightful episode on The Cheat Code! Stay tuned for more and keep those messages and feedback coming. Let's continue to grow together. getthecheatcode@gmail.com

10/25/23 • 16:55

In this episode of The Cheat Code, titled "A Winning Environment," we kick things off with a nod to the BumpBoxx, diving right back into the world of salesmanship. The spotlight shines on becoming an Amazon Influencer, sharing how you can turn your daily product usage into money by recommending and selling these products. We emphasize the importance of using the Paid Advertisement sticker, showing that transparency can open doors for brand collaborations that you may not have known were possible. Want to start creating content that attracts brand partnerships? We discuss the methods to achieve just that, but remember, it requires dedication and effort. As we pivot, we ponder which areas of the music industry lack sufficient information. Producers and Production need more education and information circulating within their community. The digital side, including Metadata, Data Mining, and Analytic Reviews, requires an overhaul to stay relevant and competitive. We address a somewhat misleading social media post that suggests it takes zero money to start an account or a business. In reality, there are operating costs, and the importance of infrastructure setup cannot be understated. Our hosts reminisce about the '80s classic "War Games," reflecting on its prescient exploration of A.I. – a concept introduced to us 40 years ago. Staying current on trends and remaining informed opens doors to becoming a beta tester on platforms like Instagram. We invite our CODERZ to DM us for access to a valuable social media news blast. Want to unlock the full potential of a platform? Dive in and explore the platform's intricacies. Want to learn? The answers are out there, waiting for you like Power Pellets in Pac-Man. We delve into a research paper discussing the connection between emotions and virality, reminding us that topics are constantly evolving and require ongoing study. Beware of those who claim expertise in the unknown. We shift gears to address the frustration of working with individuals on different thinking tiers. To leave the world, the business, better than we inherited it, we surround ourselves with those who crave progress and action. Handling personal situations at work can be tricky. We advocate for dialogue but discourage public grandstanding. Address issues privately to identify and solve any underlying concerns. It's possible to coexist with lazy colleagues by ensuring your department is immaculate and focusing on your own excellence. Remember, breeding a winning environment and addressing issues respectfully is key. We conclude with a wise adage we've picked up along the way: "If you hang around a barber shop long enough, you'll get a haircut." See you next week for more Cheat Code insights.   getthecheatcode@gmail.com

10/18/23 • 20:39

In Episode 81 of The Cheat Code, titled "Money, Money, Money," we're diving into a wealth of essential topics. Our hosts kick things off with a reminder about our awesome merch, including the coveted Cheat Code coffee mug – perfect for your morning inspiration! But the main course for this episode is all about money. We explore the intricate relationship between money and the music industry. It's not just about making money; it's about understanding that money is a vehicle that grants you the freedom to make moves on your own terms. Money is fluid, and knowing how to navigate its ebbs and flows is key. We discuss downsizing and how it happens in various aspects of life and business. We emphasize the importance of knowing what you want to do, as it's the first step in budget allocation and successful planning. If you're considering investing in your music project or seeking an investor, research and knowledge about how your music is received are crucial. The living legend, Wendy Day, shares her valuable method for determining the right time to drop songs, and it's a golden nugget of wisdom you won't want to miss. Our hosts dive into how the film and TV industry is adopting data monitoring and tracking techniques from the music industry, making it a relevant topic for artists. We also celebrate the Writers of America returning to work and bringing back late-night TV and other beloved shows. Adding value to your craft is essential, but it goes hand in hand with learning how to monetize your work. Elevating and growing require effective marketing and promotion, which means knowing your target audience and how to reach them. The Cheat Code isn't just about shortcuts; it's about preserving your money, safeguarding your intellectual property, and maintaining your sanity. To help you on this journey, we break down the "Cost of Doing Business" for artists, giving you insights into how much you need to invest to make your music career profitable. It's a must-listen for anyone hungry to learn and reap the rewards of the music business. Join us as we navigate the complex world of music and finance, providing you with valuable insights and strategies to thrive in the industry. For more episodes and updates, follow us on our social media platforms and stay informed. #TheCheatCode #MoneyTalks #MusicIndustry #FinanceMatters   getthecheatcode@gmail.com

10/11/23 • 17:24

In Episode 80 of The Cheat Code, titled "You Can, But Will YOU?" we kick things off with a shoutout to our incredible supporters, urging them to grab our exclusive merch and coffee mugs—one for themselves and one for a friend. It's a great way to share the love!   Shifting gears, we delve into the fascinating world of Momagers. Rari highlights the growing trend of mothers taking on executive roles in their kids' careers, while Wendy reflects on the days when parents used to plead with her to dissuade their children from pursuing a career in the arts. We discuss the essential roles parents should play in nurturing and managing their kids' careers, emphasizing the need to understand the music business and commit to the journey.   Our conversation leads us to the topic of learning, where we debunk the notion that learning through authority or coercion is effective. We confront a stark reality—options are scarce, and only a select few are willing to work to become champions. The secret? Mastering the art of turning moments into more moments is a skill that megastar artists have honed to perfection.   Reflecting on the past, when the "work records" mentality prevailed, we marvel at today's wealth of resources. Artists now compete with fellow musicians and with books, shows, gaming, and various platforms. We explore why many artists perceive social media posting as fruitless labor and reveal the transformative power of monetization. Once accounts are approved for monetization, a world of perks and unlocked features awaits.  getthecheatcode@gmail.com

10/4/23 • 19:24