Web3 CMO Stories

Send us a textThe digital landscape is undergoing a profound transformation as privacy awareness grows. What once seemed like a fringe concern has become mainstream, with users increasingly questioning how their data is used and stored. Mathias Buus Madsen, CEO of Holepunch and a leading voice in open source development, stands at the forefront of this shift with a radical vision: eliminating servers entirely.After more than a decade dedicated to peer-to-peer innovation, Matthias has watched public perception evolve dramatically. "Things were different," he reflects on earlier days when Facebook was continuously growing and privacy concerns were dismissed with "I have nothing to hide." Today's reality looks markedly different, with each passing year bringing greater privacy consciousness—a trend Matthias describes as "bad for the world but very good for peer-to-peer."HolePunch, backed by Tether, has developed what they call the "pair runtime"—a foundation for building applications that operate without servers. Their flagship app Keet demonstrates these principles in action, functioning like Telegram but with a crucial difference: complete decentralization. "If we stop working, the apps will still work," Matthias explains, highlighting the revolutionary independence these applications maintain.This serverless approach creates extraordinary freedom for developers. Without infrastructure costs to consider, features can be added based purely on their value to users, not their operational expense. The encryption-first design means even the developers themselves can't access user data—sometimes frustrating users accustomed to service recovery, but ultimately providing unprecedented privacy protection.The intersection of AI with peer-to-peer technology presents particularly fascinating possibilities. While centralized AI models raise serious privacy concerns (who knows what happens to data shared with these systems?), decentralized approaches could empower users to make better decisions without surrendering their personal information. As Matthias puts it, the combination could be "the most exciting almost in human history" or, if hyper-centralized, "the most dystopian and scary thing."Ready to explore the peer-to-peer revolution? Join the HolePunch community on Discord, explore their open-source repositories on GitHub, or download their applications to experience truly private, resilient technology that works even when the internet doesn't.Web3 CMO Stories featured in BitcourierDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

6/12/25 • 16:53

Send us a textMEMECON transforms crypto Twitter's pseudo-anonymous personalities into real-world connections through a unique conference experience that embraces the wild, quirky energy of meme coins. Jax shares insights on building community through memorable experiences, expanding globally, and navigating the still-emerging meme coin ecosystem.• MEMECON provides a space for crypto enthusiasts who may feel disenfranchised from mainstream Web3 culture• The conference stands out by embracing chaos and quirkiness rather than traditional professionalism• Most attendees are crypto OGs looking for genuine connections beyond digital interactions• The power of the event comes from transforming online friendships into meaningful real-life relationships• Storytelling centers around community members who become characters that shape the conference experience• The deliberately unprofessional branding initially made people question if the conference was even real• MEMECON has expanded from Lisbon to Singapore and Bangkok, attracting global participants• Asian meme communities bring unique cultural elements influenced by manga and anime• Advice for meme coin investors: treat it like gambling and only risk what you can afford to lose• The meme coin space is still very early and should be approached for fun rather than fortuneThis episode was recorded at MEMECON in Lisbon on June 5, 2025. Read the blog article and show notes here: https://webdrie.net/memecon-unleashed-inside-web3s-wildest-conference-with-founder-jax/Buy RYO-CHAN meme coins via my official ambassador link: https://ryochan.com/affiliate/?ref=RYO-KMVKKN

6/6/25 • 17:30

Send us a textSteven Dolcemaschio shares his journey from running an independent record label to leading marketing at global consumer brands like Nike, Converse, and Sonos, before entering crypto as CMO of Reown (formerly WalletConnect). He explores how authentic storytelling and human creativity remain crucial differentiators in an increasingly AI-dominated marketing landscape.• Culture and product are at the center of effective brand storytelling across all industries• Technical products in Web3 need better storytelling that focuses on benefits rather than features• Community building is essential - crypto pioneered modern community-centric marketing• Experience-focused marketing creates meaningful connections with users• As Web3 and traditional finance merge, infrastructure companies need to build bridges for mainstream adoption• Future growth will come from passive users wanting seamless experiences, not power users• Human creativity and authentic connection remain irreplaceable as AI threatens to create a "sea of sameness"This episode was recorded through a Descript call on May 14, 2025. Read the blog article and show notes here: https://webdrie.net/storytelling-beats-features-a-cmos-perspective-on-web3-marketing-with-steven-dolcemaschio/

5/29/25 • 33:04

Send us a textDennis Yu shares his expertise on Google Knowledge Panels, effective AI use, and establishing digital authority while revealing why most marketers fail by jumping to recommendations without proper analysis.• Google verification (Knowledge Panel) establishes your digital authority for free• The personal brand website homepage should be the definitive location for your professional facts• AI systems draw from Google's information layer, making your search presence crucial• Effective AI use involves conversations rather than one-shot "magic" prompts• The $1/day strategy tests content at small scale before investing heavily in winners• Real, authentic content consistently outperforms AI-generated material• The MAA framework (Metrics, Analysis, Action) provides a systematic approach to marketing decisions• "Flawsome" content showing authentic experiences resonates across all platforms• Paid promotion can actually improve SEO through behavioral signalsShare this episode with entrepreneurs who want to establish genuine digital authority. If you haven't yet followed the show or given a review, this is a great moment to do so - those five stars help reach a bigger audience!This episode was recorded at DGT/LX 2025 in Oeiras on April 22, 2025. Read the blog article and show notes here: https://webdrie.net/dennis-yu-how-to-win-with-ai-in-search-social-business/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

5/22/25 • 24:23

Send us a textDigital identity represents the gravitational force aligning Web3's fragmented ecosystem, yet many projects struggle to communicate its importance in ways that resonate beyond technical audiences. Alice Shikova, Marketing Lead at SpaceID, brings clarity to this challenge through her practical approach to Web3 marketing and digital identity solutions.• Creating successful Web3 marketing requires translating complex technical concepts into emotional stories that resonate with users• Digital identity provides necessary context while preserving privacy, helping users understand who they're interacting with in Web3 spaces• SpaceID supports domains across 24+ blockchains, addressing the critical interoperability challenges in the ecosystem• Payment ID allows seamless transactions between Web3 wallets and centralized exchanges using simple, Gmail-linked usernames• Web3 marketing should focus on treating users as co-builders rather than customers, creating alignment between teams and communities• Zero Knowledge technology explained simply: "allows you to keep privacy and verify what you want without revealing information"• Marketers transitioning to Web3 should learn to think like users, write like founders, and understand development fundamentals• Measuring marketing success requires looking beyond vanity metrics to user retention, domain registrations, and community engagementThis episode was recorded through a Descript call on April 15, 2025. Read the blog article and show notes here: https://webdrie.net/from-domain-names-to-digital-identity-navigating-web3s-evolution-with-alice-shikova/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

5/15/25 • 27:23

Send us a textEver wonder what happens when digital innovation meets the human need for connection? In this special episode of Web3 CMO Stories, the tables are turned as our usual host, Joeri Billast, becomes the guest, sharing his insights on the Cryptopolitan podcast (hosted by Earl Flormata) about his exciting Web3 ventures.Joeri takes us behind the scenes of Sintra Synergies, his innovative "anti-conference" retreat in Portugal where Web3 and AI founders escape the digital noise to connect authentically in nature. The conversation reveals a fascinating trend in the Web3 space: as AI accelerates, the value of human connection grows exponentially. "We see the trend of AI, Web3 converging. People use a lot of AI to automate and the human touch is a bit lacking," Yuri explains, highlighting why his nature-based retreat fills a crucial gap.Beyond the retreat, Joeri shares his work with RYO from Japan, his advisory role with Secrets Vault's innovative seed phrase protection solution, and his passion for connecting people through content creation. The discussion unveils practical wisdom about building "digital real estate" through consistent content creation and overcoming perfectionism with a simple mantra: "Bring your message, even if you think that no one is listening. There is always someone listening."The conversation offers particularly valuable guidance for content creators struggling with writing blocks. Joeri's personal story of converting a two-year writing struggle into a published book in just three weeks by speaking rather than writing demonstrates how limitations can become strengths. "What you think is a weakness can then become a strength," he says, using his non-native English accent as an example of a distinctive asset that helps people remember him.Connect with Joeri on LinkedIn to learn more about his Web3 ventures, and don't forget to subscribe and leave a review if you found value in today's insights. Your engagement helps this podcast reach more curious minds in the Web3 space!This episode was recorded on April 2, 2025 as a part of the Cryptopolitan podcast – and is repurposed on the Web3 CMO Stories podcast. Read the blog article and show notes here: https://webdrie.net/my-interview-on-cryptopolitan-the-power-of-unplugging-in-web3/

5/8/25 • 15:53

Send us a textTrust is the invisible infrastructure that modern digital economies depend on, yet the Web3 space continues to struggle with a reputation crisis fueled by high-profile hacks, scams, and exploits. Adrien Resch, co-founder of AuditOne and Safura, is methodically addressing this challenge by building what he describes as "a solid trust layer for the decentralized world."The security ecosystem Adrien and his team have developed goes far beyond traditional smart contract audits. While audits remain a cornerstone of pre-deployment security, AuditOne differentiates itself through a global network of specialized auditors who bring targeted expertise to each project. This distributed approach solves a fundamental problem in blockchain security—the impossibility of mastering every programming language, protocol architecture, and vulnerability type that exists across rapidly evolving ecosystems.What truly sets this security approach apart is its holistic nature. Post-deployment bug bounties incentivize ethical hackers to continuously test protocols, while Safura's asset coverage provides practical protection for users' digital assets. For just 2-5% of asset value, users can secure their investments against hacks and exploits—an insurance-like model that offers peace of mind when yields on DeFi protocols commonly reach 15-20%.The recently launched risk assessment agent represents perhaps the most forward-thinking element of the ecosystem. By continuously monitoring projects for security issues, liquidity changes, and other risk factors, the agent provides real-time scoring that helps users make informed decisions. This proactive approach moves beyond reactive security measures toward a dynamic risk management system that could fundamentally change how users interact with blockchain protocols.For projects concerned about regulatory clarity, AuditOne's European base and BaFin-reviewed token provide an additional layer of legitimacy often missing in the space. As Web3 gradually moves toward mainstream adoption, this focus on compliance may prove just as important as technical security in building trust with traditional institutions and retail users alike.This episode was recorded through a Descript call on April 10, 2025. Read the blog article and show notes here: https://webdrie.net/the-3-billion-problem-how-adrien-resch-is-reinventing-web3-security-for-a-safer-future/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

5/1/25 • 27:13

Send us a textWhat if every customer complaint represented a golden opportunity for your business? Marketing legend Professor Philip Kotler joins the Web3 CMO Stories podcast to challenge conventional thinking about customer dissatisfaction.Drawing from the groundbreaking book "Zero Complaints" by his colleague Gautam Mahajan, Kotler reveals six critical propositions that reshape how forward-thinking organizations should approach complaint management. Most strikingly, he shares that poorly handled complaints may be suppressing company revenues by 16-20% – a figure that should command immediate attention from any executive."CMOs should want every complaint to come up to them on a list every week," Kotler advises, highlighting the strategic value of having marketing leaders personally diagnose the root causes of customer dissatisfaction. Whether problems stem from personnel issues or product development flaws, this visibility creates accountability and drives improvement.The conversation takes a fascinating turn when host Joeri Billast shares his own consumer behavior – specifically how he scrutinizes one-star reviews and company responses when researching products. This real-world perspective reinforces Kotler's recommendation that companies consider appointing a Chief Problem Officer to transform their approach to customer feedback.Ready to revolutionize how your organization handles complaints? Listen now to discover why the most successful companies don't just resolve issues – they leverage them as catalysts for growth, innovation, and deeper customer relationships. Subscribe for more transformational conversations that will reshape your marketing strategy and drive sustainable business success.This episode was recorded through a Zoom call on April 15, 2025. Read the blog article here: https://webdrie.net/philip-kotler-why-smart-cmos-aim-for-zero-complaints/********PS: Joeri is giving a keynote at DGT/LX 2025 this week. If you are participating in this event, you can get a discount of 500 euro, when you book a spot at Sintra Synergies!

4/22/25 • 06:42

Send us a textWhat if cryptocurrency was so simple your grandmother could use it? Anthony Diaz, founder and chairman of Zenza Capital and the RYO project, believes this is not only possible but essential for blockchain technology to reach its full potential. The conversation begins with Anthony introducing RYO-CHAN, a unique meme token with actual utility. Unlike most meme coins, RYO-CHAN incorporates AI-driven tools for smart contract analysis and portfolio management, allowing users to evaluate potential investments and automate trading strategies with customizable parameters. This addresses a major pain point in the crypto space: the prevalence of scams and the technical knowledge typically required to avoid them.Beyond RYO-CHAN lies the broader RYO ecosystem, which Anthony developed after experiencing firsthand how difficult it was to integrate Bitcoin payments into his established health supplements business in Japan. His solution? Create a comprehensive ecosystem including RYO-coin cryptocurrency, the Life Wallet mobile app, an e-commerce platform where crypto can be spent, and even physical ATMs throughout Japan.What distinguishes RYO's approach is its laser focus on consumer needs rather than technical specifications. Anthony draws parallels to successful marketing strategies from Nike and Red Bull, noting that these brands don't explain the technology behind their products—they simply let consumers experience the benefits directly. Similarly, crypto adoption should be about convenience and real-world utility, not blockchain jargon.Anthony reveals that Japan serves as RYO's strategic testing ground, with plans for global expansion once the concept is proven in this highly trusted market. With AI accelerating development possibilities, he believes we're at the cusp of transformative change in how people interact with digital assets.Ready to explore a vision of crypto that prioritizes real-world utility over technical complexity? Listen now to discover how blockchain technology can truly become "for the masses."This episode was recorded through a Descript call on April 10, 2025. Read the blog article and show notes here:  https://webdrie.net/if-grandma-can-use-it-anyone-can-the-ryo-revolution-with-anthony-diaz/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

4/17/25 • 38:17

Send us a textThis Web3 CMO Stories podcast episode explores cryptocurrency wallet security, Solana's controversial marketing decision, and the upcoming Sintra Synergies leadership retreat focusing on transparency in Web3. Host Joeri Billast shares exciting projects including RYO coin's ecosystem expansion and insights from Secret Vault's crypto security report revealing that 41% of users don't trust just one wallet.• Launching a podcast petition to invite Solana's head of communications to discuss their bold ad campaign and subsequent retraction • Introducing Sintra Synergies mastermind retreat featuring the Trust Alchemy Framework for turning transparency into viral leadership• Highlighting key retreat contributors including wellness expert Kim Engelen and innovation strategist Alexander Yeremeev• Presenting RYO's ecosystem's expansion with the RYO Chan meme token offering real-world utility through AI-assisted contract analysis• Sharing findings from Secret Vault's crypto security report including that 74% of users still write seed phrases on paperIf you enjoyed this episode, please leave a five-star review to help the podcast reach a bigger audience. You can connect with me, Joeri Billast, on all social media platforms and Telegram. Subscribe to ensure you never miss an episode!

4/10/25 • 11:36

Send us a textRui Serapicos shares his experience building Web3 communities and discusses the transformative potential of AI and blockchain convergence. Drawing from his work with the Portuguese Blockchain Alliance and various tech communities, he reveals strategies for overcoming cultural barriers to professional networking while exploring the unique characteristics that make Web3 communities thrive.• Building communities in Portugal presents unique challenges as people prefer spending time with family over professional networking• Success in community building comes from starting with a strong advisory board and expanding concentrically through personal connections• Web3 communities are naturally more outgoing due to digital nomad culture and values of decentralization• The CODA event in Porto (May 7-8) will showcase real-world blockchain applications and AI convergence• AI's transformative potential exceeds that of electricity, potentially addressing humanity's greatest challenges• Blockchain enables new community-based business models that fundamentally change value generation and distribution• The "MiCA Without Falling Asleep" panel aims to make regulatory concepts accessible without overwhelming complexityThis episode was recorded through a Descript call on March 21, 2025. Read the blog article and show notes here: https://webdrie.net/the-future-of-digital-assets-rui-serapicos-on-coda-and-building-thriving-web3-communities/(THERE IS ALSO A SPECIAL CODA 2025 - SINTRA SYNERGIES PROMO ON THIS PAGE)Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

4/3/25 • 26:57

Send us a textZero-knowledge proofs are revolutionizing trust in AI and blockchain by providing verifiable computation without compromising privacy or security.  Ismael Hishon-Rezaizadeh, founder of Lagrange, explains how their technology is making AI trustworthy at internet scale with practical applications for combating deepfakes and securing sensitive data.• ZK proof generation costs have decreased by 1000x in just three years, making previously theoretical applications practical• Lagrange's DeepProof is the first zero-knowledge machine learning library, 700 times faster than competitors• Users typically don't prioritize privacy and security until they experience a breach, creating adoption challenges• ZK technology enables verifying AI outputs without revealing underlying data, essential for trust in autonomous systems• The convergence of AI and blockchain creates more than additive effects – not 1+1=2, but 1+1=5 in terms of innovation potential• Common misconception: ZK technology is not limited to Ethereum but applicable to any chain, execution environment, or application• Two enduring use cases in crypto: simple cross-border value transfer and complex AI systems deployed on decentralized infrastructureThis episode was recorded through a Descript call on March 18, 2025. Read the blog article and show notes here: https://webdrie.net/decentralizing-security-how-lagrange-is-revolutionizing-crypto-and-ai-verification-with-ismael-hishon-rezaizadehDiscover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

3/27/25 • 30:38

Send us a textLauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions.• Traditional brand loyalty programs fail to foster long-term consumer relationships• Web3 gives consumers ownership of their data and creates verifiable credentials of engagement• Dynamic NFTs change based on real-time data, offering interactive experiences beyond static rewards• Example: Airline NFT tickets that automatically update and compensate during delays• Web3 communities enable direct customer feedback and genuine brand advocacy• Mojito provides end-to-end support for brands transitioning to Web3 loyalty solutions• The convergence of AI and Web3 will enable hyper-personalized customer experiences• Web3 technology identifies and rewards true superfans rather than paid influencers• Brands don't need to replace existing loyalty programs – Web3 can enhance current models• Metaverse experiences provide valuable data on consumer behavior applicable to real-world marketingThis episode was recorded through a Descript call on March 6, 2025. Read the blog article and show notes here: https://webdrie.net/ai-web3-creating-personalized-brand-experiences-that-actually-work-with-lauren-halstead/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

3/20/25 • 27:30

Send us a textRuchir Punjabi shares how his company ReNRG is building a decentralized physical energy network (DePEN) and the world's first energy-backed stablecoin to revolutionize how electricity is bought, sold, and managed.• Building technology that lets users buy renewable energy from anywhere in the world through blockchain• Creating an IoT gateway compatible with over 40 types of electrical equipment to enable smart electricity management• Addressing equity problems in renewable energy by making solar affordable for small businesses in India and Africa• Developing a crypto SDK that allows developers to build applications on top of electricity infrastructure• Automating electricity payments and management without requiring users to understand Web3 technology• Planning to launch in the next 45-60 days with initial focus on solar energy transactionsThis episode was recorded through a Descript call on February 25, 2025. Read the blog article and show notes here: https://webdrie.net/why-your-next-utility-bill-might-be-paid-by-a-smart-contract-with-ruchir-punjabi/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

3/13/25 • 28:24

Send us a textDaniel Goddard, former soap opera star turned tech entrepreneur, shares his journey from building fan connections as an actor to creating an AI-powered networking app that matches people based on genuine commonalities. His latest venture, Dysko, uses artificial intelligence to enhance human connection in an increasingly isolated digital world.• Building personal brand starts with understanding who you are at your core• Dysko app allows users to place their profile in up to 10 locations worldwide to find like-minded connections• AI-powered conversations help users discover common interests before meeting in person• 35% of college students suffer from social anxiety disorder, worsened by COVID isolation• Personal authenticity is crucial: people have built-in "bullshit detectors" for inauthentic brands• AI will transform society by replacing many traditional jobs but can enhance human connection if properly managed• Deep fakes and AI-generated content present serious challenges to trust and information integrityThis episode was recorded through a Descript call on January 21, 2025. Read the blog article and show notes here: https://webdrie.net/from-soap-star-to-tech-entrepreneur-daniel-goddards-journey-s5-e09/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

3/11/25 • 32:46

Send us a textToday's conversation highlights the transformative potential of Web3 in gaming, led by insights from Amos Whitewolf. We explore the challenges of onboarding traditional gamers into the Web3 space and the importance of shifting focus towards creating real value for players.• The state of Web3 gaming and current challenges • The critical onboarding problem facing mainstream adoption • Value creation vs. profit extraction for gamers • Building community engagement around fun experiences • Innovative approaches to gaming and rewards structure • Future vision for sustainable Web3 gaming ecosystems This episode was recorded through a Descript call on February 11, 2025. Read the blog article and show notes here: https://webdrie.net/how-to-get-1-million-gamers-into-web3-games-with-amos-whitewolf/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

3/6/25 • 35:14

Send us a textWe dive into a thought-provoking conversation about the evolving landscape of marketing in an AI-driven world with Mark Schaefer. He emphasizes the critical importance of human creativity and the risks posed by relying solely on competence. • Exploration of themes in Mark's new book "Audacious" about the need for marketing strategies to be rooted in authenticity and emotional connections • Discussion of the overwhelming presence of AI-generated content in the marketing space and its implications • Key insights on building a culture of fearlessness and creativity within organizations • Real-world examples such as Liquid Death on how to disrupt traditional marketing messages • The concept of "everyday awe" and its importance in creating memorable marketing experiences • Emphasis on courage as a primary driver of successful marketing today Join us for a dynamic episode and listen as we unpack these insights! This episode was recorded through a Descript call on February 25, 2025. Read the blog article and show notes here: https://webdrie.net/audacious-how-humans-win-in-an-ai-marketing-world-with-mark-schaefer/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

3/4/25 • 36:47

Send us a textReady to transform your approach to Web3 marketing? This episode is packed with insights from Diana Felkina, CMO at Tectum, who shares her journey from the traditional marketing space into the adventurous realm of blockchain.Discover insights on how to strategically navigate marketing in the Web3 space. We explore budget allocation, community building, and the importance of genuine utility over token hype. • Discussion on why understanding the macroeconomic environment is crucial • Importance of creating and finalizing technology for real-world application • Adaptive marketing strategies in times of uncertainty • Shift from a focus on token prices to tangible product utility • Building authentic and engaged Web3 communities • Effective use of AI tools for optimizing marketing efforts If you enjoyed this episode, please subscribe, share, and leave a review to support the show! This episode was recorded through a Descript call on February 13, 2025. Read the blog article and show notes here: https://webdrie.net/navigating-the-web3-marketing-maze-with-diana-felkina-cmo-at-tectum/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

2/27/25 • 33:05

Send us a textThe episode explores the transformation of cryptocurrency from speculation to productivity, featuring Lauri Marekwia of Valos. Lauri shares insights on the challenges faced in DeFi, the significance of regulatory compliance, and the behavioral differences in crypto investors. • Journey from speculation to productive asset management • Challenges in navigating regulations and compliance • Importance of building user trust in crypto • Behavioral differences between new and long-term crypto investors • The potential of tokenization in asset management • Advice for entrepreneurs to innovate in the crypto spaceThis episode was recorded through a Descript call on February 11, 2025. Read the blog article and show notes here: https://webdrie.net/discover-how-valos-makes-crypto-a-productive-asset-for-everyone-with-lauri-marekwia-co-founder/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

2/25/25 • 32:23

Send us a textThis episode tackles the prevailing misconceptions surrounding Web3, emphasizing the need for a comprehensive rebranding to foster positive engagement. Diego Borgo shares insights on how the intersection of AI and blockchain can redefine this space, as well as the responsibility of industry leaders in shaping the future narrative.• Discusses common misconceptions about Web3 and its association with scams• Advocates for a rebranding of Web3 to enhance its perception • Highlights the importance of clear communication to attract mainstream users • Explores the potential of AI in verifying content authenticity through blockchain • Examines how AI agents could simplify decentralized finance processes • Calls for marketeers to actively engage in reshaping the narrative around Web3This episode was recorded through a Descript call on February 4, 2025. Read the blog article and show notes here: https://webdrie.net/rebranding-web3-and-the-synergy-of-ai-transforming-perceptions-and-opportunities-with-diego-borgo/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

2/20/25 • 31:53

Send us a textJoin us as we unlock the mysteries of decentralized computing with Domenic Carosa, one of the innovative minds behind Hivello. What if your computer could pay you back? Discover how Hivello transforms ordinary devices into income-generating assets, allowing users to rent out their computing power—just like Airbnb does with homes. Domenic draws intriguing parallels between the rise of DePIN technology and the early days of the internet, inviting you to imagine a future where your CPU, RAM, and GPU work for you, earning DePIN tokens, stablecoins, or even cash.Experience a seamless journey into Web3—without the usual tech headache. With the Hivello app, getting started is as simple as clicking ‘Download’—no need for Docker or Kubernetes. Our conversation unveils the power of Hivello’s proprietary AI, which personalizes your experience by selecting the best DePIN protocols, and teases the prospect of fiat payments, making this cutting-edge technology accessible to everyone. Plus, learn how running the software continuously can earn you Hivello tokens—ready for staking, saving, or trading.Peek into the future of the Hivello ecosystem as we discuss post-Token Generation Event (TGE) plans. Imagine a world where stablecoins are integrated, fiat payments become the norm, and Hivello expands to 50 top decentralized networks by 2025. Domenic emphasizes the pivotal role of artificial intelligence and strategic partnerships in optimizing returns. The Hivello team values community engagement, offering platforms like Discord and X for feedback, ensuring the ecosystem evolves with you.This episode is your gateway to strengthening decentralized networks and experiencing Hivello’s advantages—don’t miss out!This episode was recorded through a Descript call on February 12, 2025. Read the blog article and show notes here: https://webdrie.net/unlocking-decentralized-computing-transforming-your-devices-into-income-with-domenic-carosa-co-founder-of-hivello/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

2/14/25 • 29:01

Send us a textThis conversation with Charlie Hu, CEO of Bitlayer, illuminates the transformation happening within the Bitcoin ecosystem, particularly through Layer 2 solutions. Emphasizing innovation, partnerships, and sustainability, Charlie shares insights on the challenges and opportunities that lie ahead, urging a focus on usability to attract a wider audience.• Charlie's journey from Bitcoin enthusiast to CEO of Bitlayer • Key differences setting Bitlayer apart in the Bitcoin L2 landscape • Challenges institutional investors face in Bitcoin yield strategies • Importance of strategic partnerships in growing the Bitcoin ecosystem • Vision for Bitlayer's future and the role of compliance in crypto This episode was recorded through a Descript call on January 29, 2025. Read the blog article and show notes here: https://webdrie.net/pioneering-the-next-wave-of-bitcoin-ecosystems-with-charlie-hu-ceo-of-bitlayer/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

2/7/25 • 29:58

Send us a textUnlock the future of digital security with us as we chat with Gerard Cervelló, CEO, and Jordi Puiggalí, CTO of Secrets Vault. These two innovative minds promise to transform how we think about cybersecurity by leveraging visual cryptography to protect the seed phrases of crypto wallets. Discover how their novel approach not only simplifies backup processes for Web3 users but also offers a robust alternative to traditional passwords by using images. The potential of this technology to revolutionize identity and access management is vast, and our conversation dives into its integration with existing security systems, providing a user-friendly and secure solution for managing digital credentials.As we explore practical use cases, you'll hear firsthand accounts from beta testers about how Secrets Vault is already safeguarding crypto wallet information, financial accounts, and sensitive documents. Beyond just the technical details, Gerard and Jordi also share invaluable insights on building trust within communities, emphasizing transparency and expert validation. They tackle cybersecurity myths and offer straightforward tips to enhance your digital safety. Plus, get a sneak peek into their exciting project, Secrets Vault, and why it could be the next big thing in digital protection. Join us for this insightful episode and learn how to stay ahead in the evolving landscape of cybersecurity.This episode was recorded through a Descript call on January 21, 2025. Read the blog article and show notes here: https://webdrie.net/how-secrets-vault-simplifies-security-with-images-for-crypto-and-beyond/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

1/31/25 • 31:54

Send us a textHatem Elsayed shares his journey in the blockchain space, illustrating the vital roles of community and partnerships in Web3. The episode emphasizes investing in strong teams, creating meaningful collaborations, and the evolving trends that are shaping the future of this industry.• Exploring the significance of networking in blockchain • Hatem's journey from ambassador to COO • Importance of governance and community in blockchain projects • Overview of Advanced Blockchain AG’s innovative investment strategy • Criteria for evaluating potential investment projects • Key factors for forming successful partnerships • The vital role of community engagement and feedback • Exciting narratives shaping the future of blockchain technology If you enjoyed the episode, please share it with friends and those interested in learning something new!This episode was recorded through a Descript call on December 30, 2024. Read the blog article and show notes here: https://webdrie.net/navigating-web3-investments-and-strategic-partnerships-with-hatem-elsayed-coo-of-advanced-blockchain-ag/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

1/17/25 • 28:09

Send us a textNikola Stojanov shares his journey from the pharmaceutical industry to blockchain innovation, highlighting the transformation of Aeternity and the launch of Hyperchains. This episode explores challenges in the blockchain landscape, the power of community engagement, and how to create your own blockchain. • Nikola's journey from pharmaceuticals to blockchain • The challenges faced during Aeternity's rapid growth • Introduction of hyperchains and its unique offerings • The importance of community feedback in development • Encouraging listeners to spin up their own hyperchainThis episode was recorded through a Descript call on December 20, 2024. Read the blog article and show notes here: https://webdrie.net/how-aeternity-achieved-unicorn-status-and-what-followed-with-nikola-stojanov-ceo-and-co-founder/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

1/10/25 • 29:05

Send us a textJoin us for a captivating conversation with Yemel Jardi, the visionary co-founder and executive director of the Decentraland Foundation, as we uncover the transformative journey of Decentraland 2.0Decentraland 2.0 revitalizes the virtual world, providing an immersive platform that enhances social interaction and empowers creators. With its shift to a desktop application and focus on a decentralized economy, Decentraland invites users to build, own, and connect like never before. • Introduction to Decentraland’s unique features and vision • The launch of Decentraland 2.0 and its improvements • The transformation from browser-based to desktop experience • Emphasis on open world navigation and shared user spaces • Plans for real-time translation and cultural exchange • Innovative user incentive structures fueling the economy • Commitment to open-source governance and user ownership • How to explore Decentraland and start creating This episode was recorded through a Podcastle call on November 22, 2024. Read the blog article and show notes here: https://webdrie.net/unveiling-decentraland-2-0-revolutionizing-virtual-worlds-with-yemel-jardi-co-founder/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

1/3/25 • 30:36

Send us a textEvery year, a handful of conversations rise above the noise. They spark ideas, ignite debates, and linger in our minds long after the outro music fades.In this special episode of Web3 CMO Stories, we’re counting down the Top 10 Most Popular Episodes of 2024. These are the stories you loved the most.From groundbreaking insights on blockchain innovation to game-changing strategies in Web3 marketing, each episode in this countdown tells a piece of the larger story: where we’ve been, where we’re headed, and the brilliant minds lighting the path forward.So whether you’re revisiting a favorite moment or discovering an episode you missed, join us as we reflect, celebrate, and wrap up 2024 in true Web3 style. Because sometimes, the best way to look forward… is to look back.Subscribe, share and tell us which episode resonated most with you!This episode was recorded through on Descript on December 24, 2024. Read the blog article and show notes here: https://webdrie.net/the-stories-you-loved-most-top-10-countdown-of-2024s-most-popular-episodes/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

12/27/24 • 11:31

Send us a textHow do visionaries from traditional finance reshape the world of crypto marketing? Tune in as we welcome Aysenur Yükselal Aji, the Vice President of Marketing at Bitstamp, who brings a wealth of knowledge from her fintech and finance background to the crypto realm. Together, we unravel her strategic approach to blending consistency, security, transparency, and simplicity into Bitstamp's brand messaging. With the imminent implementation of MiCA in Europe, Aysenur sheds light on the challenges and opportunities posed by the evolving regulatory landscape, underscoring the necessity for agility and data-driven decision-making amidst market fluctuations and skepticism.Our conversation also brings to the forefront the power of data-driven marketing strategies in fostering customer loyalty and engagement. Discover how Bitstamp crafts its brand trust by segmenting customer data to tailor communications and product offerings. Aysenur shares insights from a successful CRM lifecycle management campaign, where celebrating trading anniversaries has led to heightened customer interaction. We also unpack the intricacies of simplifying complex blockchain concepts, highlighting the impact of the "Proudly Boring" campaign. By focusing on security and regulation, this initiative has significantly boosted customer acquisition and app downloads, proving that sometimes, staying true to one's roots is the real game-changer.This episode was recorded through a Podcastle call on November 22, 2024. Read the blog article and show notes here: https://webdrie.net/navigating-crypto-branding-and-regulations-with-aysenur-yukselal-aji-vp-marketing-at-bitstamp/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

12/20/24 • 26:09

Send us a textJoin us for an inspiring conversation with Mel Gelderman, the visionary CEO of Token.com, as he shares how his global travels using only a Bitcoin wallet have shaped his pioneering ventures in the crypto space. Mel, who co-founded the groundbreaking Monolith Ethereum debit card, draws fascinating parallels between the power of Ethereum and the iconic film "2001: A Space Odyssey." We explore the dynamic challenges of bringing everyday users into the world of crypto and how Token.com is demystifying crypto investing by making it more accessible and enjoyable for all. This episode offers unique insights into the ongoing evolution of crypto technology and addresses the ever-present curiosity from friends and family about which cryptocurrencies hold the most promise.Expect to uncover how simplifying complex technologies can drive mass adoption, drawing lessons from giants like Tesla and WhatsApp. We discuss the critical role of intuitive design and engaging educational methods to make cryptocurrency approachable for newcomers. Mel shares his thoughts on the transformative potential of the crypto industry and the opportunity to revolutionize capitalism. With an optimistic outlook on the future, especially for the US as a potential leader in this economic transformation, we delve into how visionary entrepreneurship and innovative design have the power to reshape society, creating an investor-class supported by AI and automation. This episode is a must-listen for anyone curious about the promising possibilities within the crypto world.This episode was recorded through a Podcastle call on November 19, 2024. Read the blog article and show notes here: https://webdrie.net/building-a-user-friendly-crypto-ecosystem-mel-geldermans-vision-for-token-com/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

12/13/24 • 26:26

Send us a textDiscover the world of crypto options trading with Hendrik Ghys, the visionary co-founder of Thalex, on our Web3 CMO Stories podcast. Hendrik's inspiring journey from a finance career in a family office to a trailblazer in the crypto sphere is a testament to bold strategic moves, including significant investments like acquiring Bitstamp. Together, we explore how Thalex is set to revolutionize the crypto market by bridging the gap between futures and options, offering innovative solutions for price volatility hedging.As perpetual trading dominates the crypto landscape, discover why options trading is emerging as a vital tool for risk management. Hendrik sheds light on the evolution of options from futures and the crucial role stablecoin settlements play in ensuring seamless, stable value transfers. We emphasize the importance of retail education and the need for more institutional venues like Thalex to foster growth in this dynamic market. Hendrik's insights into strategic partnerships with major exchanges such as Bitfinex and Bitstamp reveal how Thalex aims to expand its reach and enhance liquidity, paving the way for a unified trading experience.For those eager to dip their toes into crypto options trading, this episode offers a masterclass in strategic thinking. We break down beginner-friendly strategies like covered calls, drawing parallels with pension funds' conservative approaches. Hendrik's fresh perspective on managing volatility and maximizing opportunities in the crypto world is indispensable for newcomers and seasoned traders alike. Don't miss this engaging conversation, packed with valuable insights and strategies to navigate the ever-evolving crypto landscape.This episode was recorded through a Podcastle call on November 6, 2024. Read the blog article and show notes here: https://webdrie.net/discover-crypto-options-trading-with-hendrik-ghys-co-founder-of-thalex/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

12/6/24 • 26:43