Show cover of The Simple and Smart SEO Show

The Simple and Smart SEO Show

I'm working to create the best SEO podcast for entrepreneurs and small business owners who want to build better websites!This SEO-focused podcast shares new episodes weekly featuring emerging opportunities, and best practices mixed with fresh ideas related to SEO for websites, branding, marketing, and customer experience.WHY SEO?SEO is important because it can help a business be found by people searching for what they sell. SEO is simple and can be done with small changes.The best way to answer SEO questions is to think about what questions people are Googling - and answer that! Listen to this podcast and learn how you can make your website rank higher with a little time and effort each day! 

Tracks

SEO For A Small Business: Inside My Small Group (SEO Squad)
Send me a text!Today we are Unlocking the Power of Brand Stories with Chat GPTIn this episode of the Simple, Smart SEO Show, host Crystal Waddell (me!) shares insights from my SEO squad membership, focusing on creating compelling brand stories using Chat GPT. In this meeting, I'm guiding the group through a step-by-step process of leveraging customer reviews to extract brand language, setting up Chat GPT to craft a cohesive brand story.Bring your SEO efforts alive with a brand story guide, personal stories, and client stories to create a comprehensive understanding of a brand's uniqueness. Through engaging with Chat GPT, I'll show you how to REQUEST tailored questions can enhance messaging and marketing plans. Don't forget about my Supercharge Your SEO 3-Day Challenge! Sign up now, it's June 3, 4, and 5. And did I mention that it's free!?0:00 Brand Story Podcast00:52 Kicking Off with Chat GPT: A Brand Messaging Workshop00:59 Gathering Customer Reviews for Brand Language01:40 Priming Chat GPT for Brand Storytelling01:55 Crafting the Brand Story Guide02:41 Interactive Q&A: Understanding the Process03:10 Analyzing Review Sentiments with Chat GPT03:53 Translating Reviews into Brand Messaging04:09 Personalizing the Brand Story04:59 Finalizing the Brand Story with Chat GPT06:45 Expanding the Brand Narrative: Personal and Client Stories08:14 Crafting a Cohesive Client Story10:51 Reflecting on Authority and Expertise11:16 Wrapping Up and Next StepsSupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
11:52 5/15/24
Busting Outdated SEO Myths in 2024 with Crystal Waddell
Send me a text!In this solo episode of the Simple and Smart SEO show podcast, I'm debunking several common myths about SEO. I'm talking about: Why SEO isn't a quick-fix for sales, Why SEO can't sell a bad product, How SEO extends beyond just website optimization, Why SEO requires ongoing effort, When SEO should be integrated with other marketing strategies, and more. Additionally, I pose that SEO is dynamic, not guaranteed to keep you on top forever, can fit various budgets, and isn't solely a technical endeavor. You know I love a good user-focused approach to SEO  rather than just focusing on ranking higher or beating competitors. I hope you enjoy this episode!Interested in the SEO SQUAD? Click the link to find out more!00:00 Introduction to the Solo SEO Myths Episode00:29 Debunking SEO Myth #1: Quick Fix for Sales01:23 Busting SEO Myth #2: Selling Bad Products02:59 Clarifying SEO Myth #3: Limited to Website Optimization03:49 Addressing SEO Myth #4: No Need for Ongoing Optimization05:18 Exploring SEO Myth #5: Separate from Other Marketing Efforts06:32 Unveiling SEO Myth #6: Guarantees Immediate Results07:59 Demystifying SEO Myth #7: A Standalone Strategy09:10 Correcting SEO Myth #8: All About Keywords10:30 Revealing SEO Myth #9: Solely About Ranking Higher11:39 Dispelling SEO Myth #10: Requires Complex Technical Knowledge13:35 SEO Myth 11:  Business Size and Competitiveness14:32 SEO Myth 12:  SEO is only about competition15:21 SEO Myth 13:  SEO Guarantees Top Rankings. Forever.18:51 Myth 14: SEO Myths on Expense and Technicality20:39 SEO Myth 15:  SEO is too technical for the average business owner.22:30 SEO Myth 16:  SEO is mysterious.24:39 SEO Myth 17:  Every business needs SEO.25:35 SEO Myth 18:  Use as many keywords as possible, as often as possible.26:49 SEO Myths 19: All Links Are Good Links28:51 SEO Myth 20:  SEO is one size fits all.29:41 Concluding Thoughts and Invitation to the SEO SquadRegister for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
31:11 5/8/24
Leveraging SEO, Pinterest Strategies & Kate Ahl's Insights
Send me a text!In this episode of Follow Through Fridays, Crystal Waddell shares insights and takeaways from Kate Ahl.I recap user experience, SEO strategies, personal touches on Pinterest, and promoting pins. I also want to invite you to the Supercharge Your SEO three-day challenge. Welcome to Follow Through Friday Key Takeaways from Kate Ahl's Insights Enhancing User Experience and SEO Strategies Personal Touches and Promotions on Pinterest Join the Supercharge Your SEO Challenge!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
03:55 5/3/24
The Truth About SEO and Pinterest Search in 2024 w/Kate Ahl
Send me a text!Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!We talked about leveraging Pinterest for business growthPinterest's constant changes Nuances of digital marketing andThe Importance of sharing experience over advice. Navigating a business in the AI era?Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era She stressed the need for honesty and vulnerability in sharing learning experiences.Shifts in the creator economy (TikTok, AI) make it challenging to keep up.How should businesses use Pinterest?Kate encourages businesses to view social media platforms as levers -  pull everything to the central part of your business.Search intent on Pinterest is critical. 97 percent of searches on the platform are unbranded. Pinterest users are  more interested in products that serve them vs brands.Local businesses: optimize your profiles with location details.Promoted Pins vs. Pinterest AdsPromoted pins are more about awareness. Pinterest Ads are more about driving specific actions. BothA Pinterest ad lets you build an ad from scratch targeting a specific group of people and keywords.Insights For Building a Woman-Owned BusinessRely on data rather than just following what others say, especially in a rapidly evolving digital marketing landscape.Women business owners must juggle family and work differently from men.Share experience over advice Connect with Kate AhlSimple Pin PodcastThe Empowered Agency PodcastRegister for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!The Influence Factor by The Influencer Marketing FactoryTop 1% Podcast About Influencer Marketing, Creator Economy, Social Commerce and more.Listen on: Apple Podcasts   SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
38:40 5/1/24
Boosting Your Small Business with Smart SEO and Press Tips
Send me a text!It's Follow Through Fridays!I'm following up on a previous interview with Nicole Lewis! Check out my five key takeaways for getting press attention: enhancing product and service photography, leveraging collaborations, updating media pages, connecting with writers, and listing timely topics. I share a small success I experienced this week, too! I'd love to hear yours, please share them with me at hello@simpleandsmartseo.com!00:00 Welcome to Follow Through Friday!00:19 Celebrating SEO Success and the Power of Press01:20 Leveraging Photography and Collaborations for Business Growth03:43 Mastering Media Relations and Networking06:57 Strategic Planning for Future PR and SEO EffortsSupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
08:32 4/26/24
How Do I Get Press For My Small Business? With Nicole Lewis
Send me a text!I spoke with Nicole Lewis, who shared advice on gaining press coverage without high costs. Nicole emphasized the importance of networking, showcasing quality products, and strategic contacts for media exposure. We discussed leveraging social media, providing valuable insights to publications, and timing pitches effectively. Nicole's e-book 'Let's Get Press' offers valuable strategies for landing press features, enabling me to resonate with my audience and build writer relationships, ultimately promoting business growth.Connect with NicoleWebsiteInstagramLet's Get Press E-BookPick My Brains, Etsy Trainings and Nicole's Info HubNicole is the GOAT of my podcast guests. Check out Nicole Lewis's first interview on the podcast. (Season 2, Episode 60!) This episode ranks #1 all time for The Simple and Smart SEO Show!Register for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!The Influence Factor by The Influencer Marketing FactoryTop 1% Podcast About Influencer Marketing, Creator Economy, Social Commerce and more.Listen on: Apple Podcasts   SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
47:12 4/24/24
How to Start a Podcast WIth No Money and No Audience
Send me a text!Join me as I brainstorm potential podcast ideas and narrow down the focus to build a community for my brand.Potential Podcast Ideas:Senior Night Podcast: I'll interview parents who have senior sports athletes in high school or college.Ordering a Senior Night Gift Guide: A private podcast guiding customers through the process of selecting the perfect senior night gift.Conversations on Life, Faith, and Motherhood: A conversational podcast where friends share insights on life, faith, and the various phases of motherhood.Family Memories Chronicle: Documenting family memories through a podcast, capturing tales of childhood and preserving them for generations to come.Lawn Service Business Insights: Dive into the world of lawn service businesses with a podcast featuring expert advice from a seasoned professional (my dad!)Purpose of the Senior Athlete Parent Podcast:Target Audience: Parents of senior athletes, offering a platform for celebration and connection during this significant time.Content Focus: Sharing stories of diverse senior night experiences, and providing insights into transitioning from active sports life to a new chapter.Long-Term Goals: Building trust with the audience, establishing a reputation for senior night gifts, and creating a memorable brand presence for future referrals and business growth.How can you use a podcast to grow your business?Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
06:18 4/20/24
Why Doesn't My Podcast Show Up In Search? w/Sarah Heeter
Send me a text!Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media.Sarah's on the show today to walk us through leveraging podcasts and audio effectively. Connect with SarahPodfox MediaBig Brave Business PodcastLaunchMyShow.comFree Roadmap to Grow Your Podcast (Link coming soon!)My apologies again for my audio - I was having mic issues and didn't realize it!How do I get my podcast to show up on Spotify or Apple Podcasts?Consider use of listeners' questions as titles.Think about episode titles as clickbait.Don't try to summarize the entire podcast with a title.What's the benefit of audio content creation?Audio content is intimate and creates connection like a phone call.We are all multitasking consumers.Build trust faster and demonstrate E-E-A-T.Build a deeper level of trust with listeners.How to start a podcast on Spotify for a business?Podcasts can become a tool for gaining clients.Know your target audience.Define the podcast’s overall promise or goal.Define the podcaster's personal goals.General guidelines for starting a podcastA podcast can focus on building relationships and community.Provide a way for your listeners to become a part of a community.Types of podcasts and audio formats to try:Private podcasts for clients.Seasonal podcasting, serial podcasting, and using a short podcast series as a funnel. Sarah also does audio summits as an effective list builder.Get Sarah's best tips for guesting on other podcasts in this awesome episode!Register for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
37:11 4/17/24
Telling SEO Stories With Data: Crystal's Analytics Journey
Send me a text!Crystal Waddell shares insights on changing her business model, prioritizing health, dealing with stress, and learning from Nick Rubright. She also discusses the PIE project for women's basketball, staying updated and engaged with women's basketball, and exploring data visualization ideas.00:00 Welcome to Follow Through Fridays!00:13 Turning Business Models Upside Down00:23 The Hustle Habit: A Decade's Reflection00:39 A Shift Towards Health and Well-being01:49 The Wake-Up Call: A Personal Story03:24 Finding Balance: Work, Health, and Stress03:53 Learning from Nick Rubright: Linkable Assets04:14 The Struggle with Public Relations and Organization05:57 A Deep Dive into Women's Basketball and NIL06:11 The PIE Project: Player Impact Estimate10:37 Staying Updated and Engaged with Women's Basketball12:46 Expanding the Project: Data Visualization Ideas17:05 Concluding Thoughts and Future PlansSupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
17:58 4/12/24
Link Building SEO for Entrepreneurs w/ Nicholas Rubright
Send me a text!Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners. *Please excuse my sound quality, I had a mic issue!*- CrystalConnect with NickLinkedinRanko MediaUnique SEO Insights From Nick:SEO professionals who figured out SEO organically approach it differently than those who learned it within large companies. Marketing efficiency is key.Nick shared strategies of crafting content that targets specific keywords and creating data maps.Nick on PR and SEO:The faster indexing of news-worthy content leads to faster link indexing.The process of getting the story right for PR can take time and resources.Podcasts are the most cost-effective type of PR campaign: they don't require  content creation.Pitching and Posting As A Link Building Strategy:Align your pitch with the recipient's content intent.Make the initial outreach email short and personalized. Understand the recipient's monetization strategy. Cold emailing still works.Data-Driven Content Attracts JournalistsGenerate backlinks with no outreach: select keywords that include statistics, data, or averages.Nick introduced "data maps", using the example of "top Valentine's Day gifts by state." Leverage the popularity of data maps and allow for both national and local pitching opportunities.Limited budget for link building?Create trend reports based on deep Google trends research. Invest in quality content and outreach processes vs. cheap links. Understand the effectiveness of internal links.Consider combining data content and guest blogging for external links.Final thoughts to create an SEO Strategy:Understand you customer's journey for better SEO. Speak to customers to gain insights into their search behavior.Creative thinking in digital marketing = great value. Precise formulas for SEO success does not exist.Register for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
34:37 4/10/24
SEO from Scratch: How To Optimize A Website From The Start
Send me a text!Today I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like: the importance of understanding your target audience and unique selling proposition and the benefits of team collaboration. I realized I needed to  streamline my personal brand website and the simpleandsmartseo.com website to improve my messaging.Join the 2ND ROUND of Founding Members for the SEO SQUAD.Detailed Summary:Crystal Waddell (ME!) hosts the simple and smart SEO show podcast and Follow Through Fridays.I realized the need to redefine the goals for my websites: crystalwaddell.com and simpleandsmartseo.com.I plan to split her brand into two websites with different goals: crystalwaddell.com for business presence as a public speaker and simpleandsmartseo.com for generating organic leads.I actually created business plans for the next three to five years, which include growing the podcast, improving her speaking skills, expanding the SEO squad membership, and growing the agency services.I shared the lead generation ideas I have: allowing podcast search, running an evergreen three-day challenge, and creating ads for agency services.I plan to hire virtual assistants as necessary to implement her system.I'm building a plan to grow my email list for the podcast.My target audience is local business owners and e-commerce sellers.Make sure to check out episode 110 for more resources!  Search the Simple and Smart SEO Show podcast for FREE!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
12:52 4/5/24
Mastering SEO & Balancing Motherhood & Work w/ Sara Jensen
Send me a text!In my conversation with Sara Jensen from Brighter Messaging, we explored so much that impacts women-owned businesses:  the dynamics of managing a digital marketing agency, the evolution from solo entrepreneurship to leading a team, and the essential role of SEO in website development. the untapped "Mom" workforce and how to EmpowerMoms in BusinessConnect with SaraWebsiteLinkedin0:00 Sara Jensen - Simple and Smart SEO Show Podcast Recording (2024-01-16 10_04 GMT-5) 00:16 Welcome to the Simple and Smart SEO Show Podcast 00:39 Meet Sara Jensen: The Digital Marketing Expert and Female Champion 03:23 The Evolution of Brighter Messaging: From Solopreneur to Team Success 08:55 Empowering Moms in the Creative Industry 14:29 Diving Deep into SEO and Website Strategy 20:56 Unlocking SEO Success: Simple Strategies and Missteps 21:04 The Power of Metadata in Boosting Your Site's SEO 22:55 Maximizing Your Website's Potential Post-Launch 24:30 Content Strategy: The Key to Organic Traffic and Lead Generation 25:24 Leveraging Blogs and Email Lists for Enhanced Engagement 26:26 Internal Linking: A Secret Weapon for SEO 28:18 Crafting a Winning Strategy: Target Audience and Value Proposition 33:11 The Importance of Vision in Business and Marketing 38:49 Reflections on Strategy and the Path Forward Register for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!The Influence Factor by The Influencer Marketing FactoryTop 1% Podcast About Influencer Marketing, Creator Economy, Social Commerce and more.Listen on: Apple Podcasts   SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
39:51 4/3/24
Leveraging SEO Marketing To Improve & Increase Website Sales
Send me a text!In this episode of Follow Through Fridays, I'm reflecting this week's episode with international SEO expert Sarah Presh. My takeways on iSEO:my current business model doesn't need to focus on international SEO.I rarely ship internationally.I COULD leverage Amazon fulfillment to explore international marketsCould I experiment with language-specific pages for products? What about a blog to go with that one language-specific page?Leveraging takeways from Google Search Console:According to GSC, people were searching for marquee letters to rent and buy! So I put up a product page and I've had two rentals so far - one for $900!Join the 2nd round of SEOSQuad founders here for $29 - NINE spots left! (if link doesn't work, it means spots are filled!)00:00 Welcome to Follow Through Fridays... on a Saturday!00:08 Diving into International SEO with Sarah Presh00:22 The iSEO Shopify Theme Dilemma and SEO Insights01:41 Leveraging Amazon for International Sales04:09 Launching New Products Based on SEO Data05:57 Join the SEO Squad: A Special Invitation06:39 Looking Ahead: Website Building with Sarah Jensen06:56 Closing Thoughts and Next Episode TeaserSupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
07:07 3/30/24
International SEO to Cross Internet Borders w/Sarah Presch
Send me a text!Navigating International SEO with Sarah PreschToday I'm joined by Sarah Presh from Dragon Metrics to talk about the unfamiliar nuances of  international SEO. Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability. Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of working for a small company mirror the challenges of solo entrepreneurs across the world.Sarah now specializes  in international SEO, and has specific advice to implement it successfully. In particular: taking time to understand local search behaviors, (or find someone locally who does!), How to properly manage multilingual websites, A few examples of nuances of tailoring SEO strategies to different cultures and search engines used around the globe. Sarah shares positive and negative experiences with  geo-targeting, the potential pitfalls of translation services, and the significance of cultural sensitivity in digital marketing. If you're looking to expand your marketplace online or enjoy learning how the internet works, this episode is packed with valuable tips!Connect with Sarah Presch:LinkedinDragon Metrics (Save 5% with my code: WADDELL)Sarah's FREE iSEO Google Sheet00:08 Meet Sarah Presh: A Journey Through SEO00:53 The Entrepreneurial Journey and Its Lessons04:30 Diving Into the World of International SEO04:51 Understanding the Nuances of International SEO06:21 The Practical Side of International SEO11:41 Exploring Best Practices for International SEO13:38 Navigating International Shopping and Shipping Challenges16:04 Adapting Content for Global Markets16:32  Global Search Engines Beyond Google19:06 The Rise of Mobile-First Users in Emerging Markets19:39 Leveraging Social Media for International SEO21:16 Navigating E-commerce and Social Media Shopping21:46 Understanding Geo-Targeting and Its Challenges23:36 Finding the Right Expertise for International SEO26:37 Legal Considerations in International SEO29:38 ConcludinRegister for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
32:55 3/27/24
Using SEO, Blogging & Affiliate Links To Grow Your Business
Send me a text!I discussed my experience with affiliate marketing through Awin for my Etsy shop, incorporating affiliate links into my blogs to boost sales. Additionally, I shared insights on indexing blog pages for better visibility on Google and highlighted my venture into creating unique physical products like battery-powered marquee letters for rent.Maximizing Online Presence Through Affiliate Marketing and Digital ProductsThe episode concludes with an invitation to the SEO squad, a weekly SEO support group, and a reminder of the power of perseverance and creativity in digital entrepreneurship.00:00 Welcome to Follow Through Fridays!00:13 The Journey of Creating Digital Products00:47 Diving Into Affiliate Marketing with Etsy02:19 Boosting Blog Visibility and Indexing03:28 Exploring Physical Products: Marquee Letters04:44 Wrapping Up and Looking AheadSupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
06:13 3/25/24
Digital Products and SEO for Etsy Success w/Julie Berninger
Send me a text!This episode of the Simple and Smart SEO Show focuses on the potential of digital products on Etsy and the strategic approaches of SEO to drive sales. I'm speaking with features digital products and printables expert and co-founder of Gold City Ventures, Julie Berninger.Connect With Julie:WebsiteFree WorkshopCrickets to Cha-Chings PodcastJulie shares a ton of digital product advice, including:  Exploring the value of targeting group gift buyers, How to leverage personal finance insights, Making the transformation from physical to digital products for effortless scalability. We also talk about empathy-driven brand building, effective niche selection, and the crucial role of SEO in product visibility. Julie gives actionable insights to understand customer needs, Her strategy behind choosing product types, And how to utilize video and optimized descriptions on Etsy listings. I hope this episode gives you a resource to begin optimizing your digital product sales through targeted strategies and SEO best practices.Chapters0:00 Julie Berninger - Simple and Smart SEO Show Podcast Recording (2024-01-09 09_37 GMT-5)00:37 Welcome to the World of Digital Products and Etsy01:04 Julie's Journey: From Corporate to Etsy Success03:57 The Power of Partnerships in Business06:06 Niche Down or Diversify? Strategies for Digital Product Sellers08:17 The Magic of Seasonal Products and Targeting Group Gifts14:29 Navigating Copycats and Protecting Your Digital Products16:16 Embracing Imitation and Finding Your Unique Edge21:15 Navigating the Challenges of Being a Newbie on Etsy21:50 From Personal ProjecRegister for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!The Influence Factor by The Influencer Marketing FactoryTop 1% Podcast About Influencer Marketing, Creator Economy, Social Commerce and more.Listen on: Apple Podcasts   SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
42:57 3/20/24
Building Your Brand: Practical Strategies from this SEO Show
Send me a text!Maximizing Digital PR for Your Business with Follow Through FridaysIn this episode of the Simple and Smart SEO Show Podcast, I review Wednesday's discussion with public relations expert Jane Hunt. Watch or listen as I create a media page for her website, collageandwood.com. I explain my process and offers a guide on how to make such a page easy to find. Additionally, I talk about my dream (ha!) to enhance her brand's online presence through networking with journalists and providing unique value propositions. BAM: Did you know about the SEO squad, an SEO support group for website optimization. Thanks for listening!!00:00 Welcome to Follow Through Fridays!00:44 Creating a Media Page: A Step-by-Step Guide02:43 Managing Overwhelm as an Entrepreneur03:28 Building Public Relations and Brand Positioning04:24 Finding Unique Angles for Your Business05:52 Introducing the SEO Squad: A Supportive Community06:42 Encouragement to Implement and Move ForwardSupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
07:22 3/15/24
2024 SEO & Link Building: Benefits of Digital PR w/Jane Hunt
Send me a text!SEO In Flux: 2024 is the year of Google Updates and SEO changes.Stop Buying Links! Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks. Jane shares the misconception that  backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile. Connect with Jane on LinkedinJane shares common mistakes businesses make in PR and SEO. Overlooking content relevance The pitfalls of link buying And the threat of penalties from Google.Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.Tune in to learn more!00:58 Introducing Jane Hunt from JBH01:28 The Evolution of JBH: From Digital PR to SEO02:01 Discovering the Synergy Between PR and SEO02:44 Specializing in Digital PR: A Strategic Shift03:38 The Comprehensive Approach to Digital PR04:07 Exploring the Depths of PR Beyond Link Building05:49 Press Releases vs. Digital PR: Understanding the Difference07:09 Decoding PR, Marketing, and Advertising08:56 The Multifaceted Role of Today's Marketers09:24 Measuring the Impact of PR and SEO Efforts11:16 The Power of Quality Over Quantity in Backlinks12:49 A Success Story: The Impact of PR on Sales14:55 The Added Value of Digital PR15:40 Preparing for a Public Relations Campaign17:18 Navigating the Intersection of SEO and Public Relations20:17 Common Mistakes in Digital PR and How to Avoid Them23:40 The Potential Impact of Controversial Campaigns25:16 Practical Advice for Small Business Owners26:51 Identifying the Ideal JBH Client28:53 Closing Thoughts and GratitudeRegister for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
29:47 3/13/24
SEO Changes & Practical Website Updates | Follow Up Friday
Send me a text!In this Follow up Friday episode, hosted by Crystal Waddell, discussions revolved around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings. Crystal highlighted the importance of due diligence in SEO practices and shared insights from guest Sophia Vega on managing bad backlinks and innovative strategies like being seen as alternatives to popular platforms for better search visibility. The episode also emphasized the utility of podcasts for gaining backlinks and concluded with philosophical reflections on the value of the journey over outcomes. Crystal also invited listeners to join the SEO squad for further support and guidance.Link to Sophia Vega's episode00:00 Welcome to Follow Up Fridays: A Week in SEO00:13 The Impact of Google's Crackdown on Black Hat SEO (Latest Update)00:42 Sophia Vega's Insights on SEO and Backlinks01:47 Practical SEO Strategies and Personal Reflections03:59 Join the SEO Squad: An Invitation04:30 Closing Thoughts and Invitation to Join SEO SquadSupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
04:41 3/8/24
No Crappy Backlinks! Smart SEO Strategies with Sophia Vega
Send me a text!Thinking about transitioning into an SEO career?Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO. 1. Teachers make great digital marketing assistants.Sophia discusses her transition from a 15-year teaching career into digital marketing.Sophia learned about SEO and went back to school briefly to learn more.2. Sophia shares about her mental health.We discuss the intertwined relationship of mental health and career choices. You can always be replaced at your job; you can't be replaced as easily as a spouse or parent.3. SEO is critical for effective marketing.Part of this is understanding customer journeys.Also important is implementing meaningful backlinks4. Entrepreneurs can improve their website SEO.Track certain metrics to  to understand what works and what doesn't. Develop a keyword strategy to enhance website visibility and performance.Connect with Sophia VegaFree Linkedin "Post Like a Pro" E-BookletSubscribe to Sophia's NewsletterConnect on LinkedinWebsite02:47 Transition from Teaching to Digital Marketing03:45 Understanding the Importance of SEO04:18 The Role of Strategy in Digital Marketing05:41 The Importance of Backlinks and SEO Strategy07:22 Incorporating PR Strategies into Digital Businesses10:51 Understanding the Value of Quality Backlinks17:59 Understanding the Importance of Quality Backlinks18:04 Introduction to Long Tail Keywords and Search Intent19:50 Understanding the Buyer Funnel20:22 Creating Content for Different Stages of the Funnel21:01 Keyword Strategies for Transactional Searches21:46 Leveraging Competitor Names in SEO22:16 The Power of Alternative Keywords30:45 The Importance of Google Search ConsoleRegister for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
33:51 3/6/24
I like my SEO Easy: Encouragement for Small Business Success
Send me a text!Today I talk about the impact of writing a blog article that wins traffic for your website. This is the senior night blog article I talk about in the episode.Interested in joining the SEO squad?Apply here!00:00 Introduction and Recap of the Week00:25 The Power of SEO and Content Creation02:10 Success Stories: SEO in Action03:20 Join the SEO Squad: Boost Your Business03:30 Closing Thoughts and Preview of Next EpisodeSupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
03:20 3/3/24
SEO, GPTs and Writing Content Briefs with Tom Winter
Send me a text!Leveraging AI for Content Writing and SEO: A Chat with Tom WinterToday I'm talking with Tom Winter.Tom designed the content research and writing tool, SEOWind.Tom's unique "Cyborg Method combines AI and  human innovation, for content creation and SEO. Great content can be ai or human generated BUT the key is researching and understanding search intent in SEO.The number one thing you can do today:  optimize old content Tom's prediction is that humans and AI will collaborate effectively to create more impactful and valuable content. Tom's BIG BRAIN POINT: AI is currently underutilized. While AI (LLMs) is a powerful tool, its real worth shines when guided by human judgment and employed to perform specific, repetitive tasks.00:00 Introduction and Guest Introduction00:41 Tom Winter's Journey into AI and SEO00:54 The Birth of SEO Wind01:22 Tom's Entrepreneurial Journey02:12 The Challenges of Content Creation03:08 Understanding Content Briefs and Search Intent03:33 The Role of AI in Content Creation04:51 The Importance of Research in Content Creation05:37 How Google Evaluates Content06:57 The Risk Google Takes with Search Results07:43 The Role of AI in SEO09:21 The Importance of Helpful and Valuable Content10:52 The Power of AI in Content Research12:29 The Future of AI in Content Marketing14:30 The Role of AI in Business Operations15:39 The Importance of Context in AI16:35 The Role of AI in SEO Optimization19:52 The Future of AI in Business23:46 The Importance of Content in Business30:01 Conclusion and Contact InformationConnect With Tom:LinkedInSEOWindRegister for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
31:41 2/28/24
TikTok Search engine vs google: Where to Optimize For Search
Send me a text!The SEO Controversy: Is TikTok a search engine?YES! I vote Tik Tok IS a search engine! 🤣🤣🤣I recap some of the ideas given in Zoe Ashbridge's episode to optimize content for money keywords.Like what you heard about SurferSEO? Use my link to sign up!Life's challenges make entrepreneurship hardEntrepreneurs have challenges when life competes with family's health issues and busy schedules.I shared the challenges I faced this week with consistency That's why I love the advice from experts on this podcast.Create on evergreen platforms like TikTok make content work harder FOR YOU.TikTok is often used as a search engine. Listen as I create a TikTok video targeting the keyword "buy wooden letters."My favorite SEO tools: Google Search Console and Surfer SEOGoogle Search Console is all you need to analyze keyword performance.Surfer SEO is the BEST software to create optimized content.Tracking SEO effortsBased on Zoe's recommendations, I created a spreadsheet to track SEO performance.KPIs include page impressions, clicks, traffic, and revenue.Putting Content to workI created content around the keyword "buy wooden letters" I used Surfer's AI tool to write an article.Join my SEO squad and  keep moving forward.Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
07:23 2/25/24
Making an SEO Plan For Your Business with Zoe Ashbridge
Send me a text!Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO. Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online. Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation. If you are looking for practical and tactical ways to use Google search console data to formulate strategies, this episode is for you!Zoe gives tips on how to use GSC for user journey mapping, goal setting, and key performance indicators monitoring.Connect with Zoe:WebsiteLinkedin00:00 Introduction and Guest Introduction00:28 Zoe's Journey into SEO01:38 Zoe's SEO Blast on LinkedIn02:53 The Importance of Content in SEO03:54 Using Google Search Console for SEO05:05 Creating Content Around Keywords06:21 Building Topical Authority08:32 The Role of Video in SEO10:37 Creating Content Based on Customer Journey11:00 The Importance of Keywords in SEO16:03 Creating Content for Future SEO Benefits17:02 Balancing Immediate Revenue Needs with SEO18:20 Setting Up Google Search Console and Analytics18:45 The Impact of SEO on Other Marketing Channels19:32 Transitioning to SEO Goals and KPIs19:52 Understanding the Flow of SEO: Impressions, Clicks, Revenue21:19 The Role of Conversion Rate Optimization (CRO) in SEO21:43 Using Data to Improve Website Interactions23:37 The Importance of Experimentation in SEO24:44 Qualifying Leads with SEO28:17 Nurturing Brand Advocates31:22 SEO Strategies for 2024: Topical Authority and Cautious Use of AI32:47 Connecting with Zoe Ashbridge33:15 Identifying the Right Fit for Zoe's Services34:16 Closing Remarks and Contact InformationRegister for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
35:46 2/21/24
How To Learn About Effective SEO and Optimize Your Website
Send me a text!Today I'm discussing e-commerce store success on Shopify platform with Google traffic. Get creative with your return policy as you need to stay profitable!Why I don't sell on Facebook or Instagram shops!Amazon return policy conflicts and my workaround.SEO plays a critical role for small businesses to compete online! Leverage higher domain authority sites.Focus and promote a single product: optimizing the website, creating topical authority, and improving conversion rates. Join my upcoming Supercharge your SEO 3-day challenge!!! Leave a review, share the podcast and join the challenge! Thanks for listening!00:00 Introduction and Welcome00:15 Background of My E-commerce Store00:45 Challenges with Amazon and Social Media Shops01:56 Success with Shopify and Google03:13 Importance of SEO and Organic Marketing03:51 Why SEO is Critical for Handmade Sellers05:29 Leveraging High Domain Authority Sites06:47 The Power of Topical Authority08:05 Conversion Rate Optimization (CRO)09:22 Recap and Key Takeaways10:08 Invitation to the SEO Challenge10:54 Conclusion and FarewellSupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
11:36 2/18/24
What is SEO? And How Does It Work in 2024? With Nina Gibson
Send me a text!Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!)In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion. We talk conversion rate optimization, sales funnel, and nurturing customers through an email list.If you didn't know, it's important to separate the tasks of driving traffic and converting sales. Incorporating an SEO strategy can make this process way more cohesive than NOT incomporating SEO.We also talk about setting up websites with a focus on user experience and SEO, how to develop internal linking, the importance of Google Search Console. This is a great episode for beginners in SEO and those looking for 2024 optimization strategies for creating content with transactional / commercial intent.I'd love to know what you think! Rate and review the Simple and Smart SEO Show Podcast today!00:00 Introduction to Conversion Rate Optimization and SEO00:31 Welcome to the Simple and Smart SEO Show00:56 Interview with SEO Expert Nina Gibson02:36 Discussion on SEO and its Evolution03:59 The Convergence of SEO and User Experience05:57 The Importance of Keyword Research in SEO09:13 The Role of User Experience in Website Optimization13:42 The Impact of SEO on E-commerce16:59 The Importance of Interlinking in SEO18:40 Workflow Suggestions for Tracking Changes19:52 Expectations for Improvement After Changes21:15 Identifying Low Hanging Fruit22:30 Implementing SEO Strategy and Retargeting Campaign22:44 Understanding Your KPIs Before Ad Spend27:00 Driving Better Converting Traffic31:56 Creating Content that Connects with Your Person34:49 Contact Information and Ideal Client IdentificationRegister for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
36:44 2/14/24
Podcast SEO: Tips for 2024 (Trendcast Audio Summit Replay!)
Send me a text!Simple and Smart SEO for Podcasters in 2024In this podcast, Crystal Waddell, host of the Simple and Smart SEO Show, explains the basics of SEO (search engine optimization) and its implications for podcasters in 2024. Crystal discusses major changes in SEO, with a particular focus on Search Generative Experience (SGE) and the issues it presents. Crystal also delves deeply into how podcasters can leverage SEO, from the inclusion of keyword research and understanding search intent, to transcript uploading for enhanced visibility. She highlights SEO mistakes that podcasters commonly make and even provides a checklist for podcasters to improve their SEO. Crystal wraps up by mentioning the resources she offers, including an SEO squad for continuous learning.00:00 Introduction and Overview of SEO00:56 Changes in SEO in 202402:23 How Podcasters Can Leverage SEO05:19 Personal Experience with SEO for Podcasting06:41 Common Mistakes Podcasters Make with SEO07:31 Checklist for Improving Podcast SEO08:45 Resources for Learning More About SEO09:23 Conclusion and Contact InformationSupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
09:46 2/11/24
Unlock the Power of SEO and Elevate Your Branding Strategy
Send me a text!Let's talk about how SEO = branding.Join us for a conversation about the integration of Search Engine Optimization (SEO) and branding.Sign Up For Our three-day challenge. The challenge is designed to help businesses optimize their websites and improve their branding efforts. Join as a FOUNDING MEMBER of the SEO SQUAD.Host Crystal Waddell discusses the profound link between SEO and branding, explaining that SEO is how the internet describes your business while offline. Joined by her friend and business partner, Rachael Spiewak, they discuss their upcoming three-day challenge, which has helped lead to the launch of an SEO membership, the 'SEO Squad.' This membership enables business owners to better optimize their websites and features different tiers to accommodate individuals at differing points in their entrepreneurial journey. A key focus of this episode is the power of niche branding and the importance of being 'niche famous.' Shout out to Tom Earl for that phrase! The three-day challenge discussed will take place again at the end of February, free for all who want to participate and supercharge their SEO.00:00 Introduction to SEO as Branding00:57 Discussion on Three Day Challenges01:06 The Journey of Launching an SEO Membership02:51 The Concept of Founder's Launch06:06 The Upcoming Three Day Challenge09:43 The Importance of SEO in Branding14:10 The Power of Niche Fame in SEO19:53 The SEO Squad: A Community for SEO LearningRegister for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
23:34 2/7/24
When SEO Works: How to Maintain a Strategic Balance In Life
Send me a text!How often do you reflect on the state of your business? I start every year with a SWOT to determine strategic priorities. This episode walks through my monthly reflection, of strengths, weaknesses, opportunities, and threats in my business. Key TakeawaysCrystal discusses strengths of her business, including successful sessions with the founding members of her SEO squad, covering topics such as Google business profiles and other SEO-related aspects. She also mentions successful sales in January from her business, Collage and Wood.Crystal identifies weaknesses including experiencing overwhelm and considering hiring a designer due to the volume of work. She also mentions a mishap with the postal service.Opportunities are identified in the form of launching a free SEO challenge at the end of February, returning to handwritten thank you notes, and considering a QR code to encourage customer reviews. Crystal also highlights the opportunity to improve customer communication about late deliveries.Threats to her business include time constraints and health issues, with her husband having been sick. She also mentions the challenge of managing her son's screen time.Crystal discusses the importance of evaluating business performance regularly, turning weaknesses into opportunities, and mitigating threats. She ends with a story highlighting the importance of recognizing what one already has instead of constantly pursuing more.Copywriting AI hotter than a firecrackerArtificial intelligence makes it fast & easy to create content for a blog, social media, and more!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
09:06 2/4/24
The Intersection Of SEO and User Experience with Ola King
Send me a text!Join me for a deep conversation with Ola King, who shares his intriguing journey – from being a popular [and underage!] local DJ and music producer to making an impact in the SEO industry. Below is a summary of the main topics discussed:Ola talks about his experience of moving from Nigeria to Canada at a young age, including the challenges he faced adapting to a new environment.Ola shares details about his early career in music production, his transition into SEO, and the reasons behind the launch of his own company.As a user researcher at Moz, Ola highlights the significance of understanding customers and offers unique insights on how to future-proof SEO by focusing on providing unique information and customer insights.The conversation pivots to the true meaning of design thinking, debunking common misconceptions. They underline that design thinking is not just about art or aesthetics, but how things work, how to empathize with users, and putting this empathy into the design process.Ola explains his views on the misunderstanding of SEO - it's not about optimizing for search engines, but enhancing the user's experience by understanding their intent and context. The importance of diversity in the tech industry is discussed, with Ola sharing his experiences and the benefits of finding common ground for a more inclusive and welcoming environment.For more insights from Ola King, you can reach out to him through his website, LinkedIn,  or X.Don't forget to subscribe to the Simple and Smart SEO Show and share it with others interested in SEO and UX!Register for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!The Influence Factor by The Influencer Marketing FactoryTop 1% Podcast About Influencer Marketing, Creator Economy, Social Commerce and more.Listen on: Apple Podcasts   SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
47:48 1/31/24