Show cover of Destination Marketing Podcast

Destination Marketing Podcast

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

Tracks

318: Adapting To The Changing Landscape of Destination Marketing with Scott Peacock
In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the North Carolina Tourism Conference. He joins Scott Peacock, Director of Marketing at Visit North Carolina, to discuss the evolving landscape of destination marketing. They talk about the recent changes in AI and how destinations need to consider what use case is right for them. They also discuss the difference between influencers and content creators and why the industry is shifting towards the latter. “There’s not going to be this one-size-fits-all answer. It’s probably going to be two or three different solutions out there, technology-wise, and it’s really going to be incumbent on us as the DMO marketers to sit down and figure out which path forward is going to be the best option for us. And that’s okay.” -Scott Peacock Visit North Carolina If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
26:22 5/21/24
317: If You Don't Build An Audience with Joe Trahan
In this episode, Adam Stoker joins Joe Trahan, a Virginia Beach real estate agent who has successfully integrated community-focused destination marketing into his business. Joe discusses his strategy of merging sales and marketing to engage with the audience by producing valuable content, building trust, and creating a sense of community. He shares his experiences with the "Discover Virginia Beach" Facebook group and podcast, which have helped him generate organic leads and establish a reputable online presence. He and Adam also explore why organizations need to become media companies, the power of trust and likability, and the challenges of collaborating with local entities. "Why is it that when we start to hear from our marketing department that we need support, or our content needs improvement, we try to just get it done as quickly as possible? How do I expect to compete as a business -- as a destination, by posting generic, sub-par, cheap, and watered-down content?" -Joe Trahan Discover Virginia Beach If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
37:51 5/14/24
316: Is This The End of Traveling with Credit Card Rewards?
In this episode, Richard Hunt, Executive Director of the Electronic Payments Coalition, joins Adam to discuss the potential effects of the Durbin bill on credit card rewards and the tourism industry. Richard highlights his background in politics and banking and the mission of his coalition to maintain a secure and efficient payment system in The United States. He raises concerns about the bill's impact on credit access, rewards, fraud rates, and the lack of evidence for consumer savings. They explore the bill's implications for destination marketing funding and small businesses, urging listeners to take action against it. “I was with Elliot [Summey], who’s head of the Charleston airport, and he said most people flying into Charleston stay three nights, and some hundred and fifty thousand people fly into Charleston each year using reward points. Those would go away. A hundred and fifty thousand people may not travel to Charleston, you know the domino effect, but certainly, if reward points were cut, you’re going to see spending go down.” -Richard Hunt Hands Off My Rewards If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
35:36 5/7/24
315: 8 AI Tools That Will Level Up Your Destination Marketing with Mike Kaput
In this episode of The Destination Marketing Podcast, Adam and Mike Kaput, chief content officer at Marketing AI Institute, discuss the impact of artificial intelligence on the destination marketing industry. They delve into the latest AI-powered tools that have emerged and share valuable insights into how these tools can be effectively utilized to enhance destination marketing strategies. “Leading up to ChatGP has been because machines can help make themselves smarter, but now when we have humans using smarter machines to make both the human and the machine smarter, suddenly we’re off to the races. The people that learn right now how to leverage these tools effectively in their own domain of expertise are going to feel like they’re superhuman.” -Mike Kaput Marketing AI Institute If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
32:28 5/3/24
314: How A Solar Eclipse Impacts Tourism with Amir Eylon
Amir Eylon, president and CEO of Longwoods International, joins Adam on today’s episode to discuss the travel-related impact of April’s solar eclipse. Amir shares some interesting statistics he collected from American travelers about their travel plans to see the solar eclipse. The conversation then shifts to other insights that Amir is seeing throughout the industry, such as the impact of inflation and changes in traveler mindsets. “But I think the biggest learning from this one, which you saw some of it in 2017, but you saw a lot of it this year, is that the community took an event that literally lasts a little over an hour and made it either a full day or a multi-day event and festival...” - Amir Eylon
30:46 4/30/24
313: We Need Your Help: Unveiling “Traveling the Spectrum” with Stuart Butler
Powered by Visit Myrtle Beach, “Traveling the Spectrum” is a docuseries following families with members on the autism spectrum as they take a vacation of a lifetime. On today’s episode, Stuart Butler and Adam invite you to support this docuseries and help it find a platform. They also touch on the importance of a DMO-produced series and how owned media content has a bright future in destination marketing. You’ll also be able to listen to the trailer in the episode and watch the trailer at https://travelingthespectrumshow.com/. "We’re changing a lot of lives, for sure, but we’re also, in my opinion, we’re pushing this travel and this destination marketing industry forward at the same time. It’s the work I’m most proud of out of everything I’ve done in my 20 plus year career, it’s phenomenal, and it’s changed me, I’m a different person having watched these six episodes and you will be too.” - Stuart Butler If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
22:32 4/23/24
312: Curating Visitor Experiences in Surrey with Angeline Chew
In this episode, Adam continues his time at Destinations International’s Marketing and Communications Summit, where he sits down with Angeline Chew, executive director at Discover Surrey. Angeline shares why ensuring an optimal visitor experience is critical. She also dives into how DMOs can collaborate with stakeholders to curate these experiences for the traveler. “My other thing with destination development is you have to really work within the structure and the capabilities of your partner. You may want them to do something but if they’re not ready, you have to work at their pace. You can lead them and you can work with them and you can partner with them but the thing is, they also have to have the capacity to move things forward.” -Angeline Chew Discover Surrey If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
13:50 4/16/24
311: Tackling a Rebrand in Helena, Montana, with Brandon Pendergast
In this episode, Adam takes the show to the Destinations International Marketing and Communications Summit, where he sits down with Brandon Pendergast, sales and marketing manager at Visit Helena. Brandon talks about Visit Helena’s rebrand process and how they involved key stakeholders and community members to ensure its success. “We communicated to our local stakeholders and invested the time to teach all of our organizations how this brand is not only a tangible document but a tangible vision for growth.” -Brandon Pendergast Visit Helena If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
15:14 4/12/24
310: The Secret Behind Great Hospitality with Sarah Dandashy
In this episode, Adam invites travel expert, author and podcast host Sarah Dandashy to share her insights on the hospitality industry. Sarah talks about her experiences working in travel and tourism and explains why having great people is crucial for providing excellent hospitality to visitors. Adam and Sarah also discuss her role in West Hollywood's podcast and why creating meaningful content is critical for destinations. Ask A Concierge The Creators Podcast If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
40:59 4/9/24
309: How To Create Premium Television Content For Your Destination with Tom Farrell
In this episode, Adam talks with Tom Farrell, Founder and CEO of The Workshop, an Emmy-nominated team that focuses on producing unscripted television content. They talk about some of the projects that Tom has worked on, including an upcoming project for Visit Myrtle Beach: Traveling the Spectrum. Listen to learn why Tom is so passionate about telling stories and how your destination can do something similar. "I always use that question why not right now? Why not do it right now? You can talk about it and kick it down the road for years. What you have to do is roll up your sleeves, decide that you’re going to plow forward, commit to it, and stay with that commitment." -Tom Farrell The Workshop If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
31:26 4/2/24
308: Is Taking a Risk Worth It? with Rachel O’Neill Cusey
On this episode, Adam is joined by President and CEO of Visit Laguna Beach Rachel O’Neill Cusey to discuss their new campaign, “From Radical Origins.” Designed to tell the stories that have shaped Laguna Beach, this brand-new campaign defies conventional advertising norms, offering a fresh approach to portraying a destination's narrative. “If I learned anything, it was from the people that told their stories. They all made a change by doing something radical and doing something that was outside of the box. That’s what we have to do to make things happen.” -Rachel O’Neill Cusey If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
44:41 3/26/24
307: Calling All Taylor Swift Fans, This One's For You
This week, Adam dives into the cultural phenomenon that is Taylor Swift and how two cities were able to capitalize on The Eras Tour coming to town. Isaac Reichman from Choose Chicago and Julie Calvert from Visit Cincy join Adam to talk about their experiences hosting the tour and the incredible results they saw from this major event. Choose Chicago Visit Cincy If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
51:47 3/19/24
306: How Litter Impacts Tourism with Esther Wagner
In this episode, Esther Wagner from Palmetto Pride joins Adam to discuss the relationship between litter and crime, and how her organization aims to change littering behaviors for a cleaner South Carolina. She explains the importance of crime prevention through environmental design and its four strategies: territoriality, natural access control, natural surveillance and maintenance. Esther emphasizes the role of stakeholders in implementing these principles and invites other states to collaborate with Palmetto Pride to promote safe and attractive destinations. Palmetto Pride If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
12:34 3/15/24
305: Why Should a Destination Podcast Give Advice on Motherhood?
In this episode of The Destination Marketing Podcast, Adam and Jen Brunson, marketing coordinator at Visit Myrtle Beach, discuss Jen's podcast, "I Speak Mama," a podcast for moms that has been a crucial part of Myrtle Beach’s content strategy. They talk about why a podcast for moms works so well in the tourism space and how subtly promoting Myrtle Beach has proven to be an effective strategy. Jen emphasizes the importance of building trust with the audience before integrating promotional content, ensuring authenticity and a genuine connection with the community. “Moms are the ones who are making a lot of decisions when it comes to travel and where they're going. For us, the podcast is, okay, let's build this community of people and then use Myrtle Beach as a background, and hopefully that community latches on to it. It's not a main focal point, but it's providing an area where they can go and understand what a mom in Myrtle Beach is going through and the excitement that's here. And hopefully, they come and visit.” -Jen Brunson I Speak Mama Podcast Visit Myrtle Beach If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
12:45 3/12/24
304: Impactful Storytelling in South Carolina with Devyn Whitmire and Bill Miles
In this episode, Adam takes the show on the road to the South Carolina Annual Governor’s Conference on Tourism & Travel. He talks with Devyn Whitmire, Digital Engagement Manager for Discover South Carolina, about her professional journey, creating the Palmetto Porch podcast and its focus on authentic local stories to promote tourism. Devyn highlights the podcast's role in driving brand awareness and visitation through storytelling and community engagement. Adam also talks with Bill Miles from the Hilton Head-Bluffton Chamber of Commerce about Hilton Head Island's attractions and long-term destination marketing strategies. They emphasize the importance of investing in the community and the impact of storytelling on the tourism industry. Discover South Carolina Hilton Head Island If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
35:01 3/5/24
303: AI Built This Destination’s Marketing Campaign: A Special Bonus Episode Featuring Brands & Campaigns
In this bonus episode of the Destination Marketing Podcast, Adam highlights two episodes of a new show produced by EKR, Brands & Campaigns. Host Camden Bernatz and special guest Stuart Butler dive into Myrtle Beach’s “Mittary Best” campaign, entirely generated by AI. In the second part of the episode, Adam joins Camden to analyze why this campaign was so successful and what other destinations can learn about using AI in their daily practice. Brands & Campaigns Mittary Best Visit Myrtle Beach If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
67:16 3/1/24
302: Is AI The Future of Tourism Marketing?
Stuart Butler, Chief Marketing Officer of Visit Myrtle Beach, joins this episode of the Destination Marketing Podcast to discuss the dynamic nature of destination marketing. Adam and Stuart explore the shift towards owned media strategies and the power of storytelling in engaging audiences. Stuart highlights Myrtle Beach's innovative projects like "Chef Swap" and "Traveling the Spectrum” and talks about why projects such as these are critical in communicating with the consumer in a more personal way. They also discuss the importance of implementing AI into your marketing toolbox and learning to evolve as the technology improves. "I genuinely fear that if we don't evolve, we could become obsolete in the next world that AI is bringing. We have to be willing to take risks. We have to be brave. It's literally a matter of whether we exist ten years from now is going to be determined on how much innovation and evolution happens over the next ten years." -Stuart Butler Visit Myrtle Beach If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
40:34 2/27/24
301: Three Incredible Leaders Behind Salt Lake's Tourism Success
In this episode of The Destination Marketing Podcast, Adam joins three special guests from Salt Lake City, Utah. Erin Mendenhall, Mayor of Salt Lake City, Kaitlin Eskelson, President & CEO at Visit Salt Lake, and Sarah Lehman, CEO at Zartico, join Adam to talk about the factors that have contributed to Salt Lake's tourism success. Mayor Mendenhall discusses overcoming growth and how the challenges of growth outweigh the challenges of stagnation. Kaitlin talks about how Visit Salt Lake has utilized data to make informed decisions. Sarah mentions why this data is critical in helping destinations think proactively about their marketing. They also discuss how tourism has changed in the area over the years and how it has helped support the economic growth that the state has seen over the past several years. Mayor Erin Mendenhall Visit Salt Lake Zartico If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
45:31 2/20/24
300: Celebrating 300 Episodes with a Father-Daughter Interview
To celebrate 300 episodes of The Destination Marketing Podcast, Adam has something special planned. On today’s episode, he sits down with his daughter Millie, who interviews him on all things relating to the podcast. Tune in for insights on why Adam created The Destination Marketing Podcast, the lessons he’s learned along the way and some reflection on the past 300 episodes. “And I think that’s the most valuable thing that I’ve gotten from this show is I’ve built really lasting and meaningful relationships from having conversations with people on this show, and I don’t know if I would trade that for anything else in my career that I’ve experienced so far...” - Adam Stoker If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
27:13 2/13/24
299: The Importance of Collaboration in Destination Marketing with Nicole Mahoney
Nicole Mahoney is the CEO of Break the Ice Media, host of the podcast Destination on the Left and the author of Stronger Together: Building World Changing Business Collaborations. Today, she sits down with Adam on the Destination Marketing Podcast to talk about her entrepreneurial background and what led her to start her own agency. Nicole also shares some insights on collaboration from her book and some examples of how collaboration works in the destination marketing sphere and beyond. Break the Ice Media Destination on the Left If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com. "My point of view on collaboration is that people take it for granted. They don’t think a lot about it. People say, yeah, I collaborate. You know, you and I have talked, I mean, you and I have actually collaborated on campaigns and projects for clients. But we don’t pay a whole lot of attention to what makes a collaboration work and what might get in the way of making it work.” - Nicole Mahoney
32:27 2/6/24
298: Attracting Visitors That Fit Your Destination with Mike McKenna and Scott Fortner
Adam is still on the road in Lewiston, Idaho for today’s episode of The Destination Marketing Podcast. Joining him today is Mike McKenna, the executive director of the Chamber of Hailey and the Wood River Valley, and Scott Fortner, the Executive Director of Visit Sun Valley. Both Mike and Scott detail the relationships that their respective DMOs have with their visitors, how they’ve cultivated that relationship, and what makes their destinations unique. “I mean as much we’re probably Idaho’s biggest international destination for a ski resort for sure, we’re still small town Idaho and I think as long as we can hold onto that, then we’re going to keep attracting the right kind of people.” - Mike McKenna Chamber of Hailey and the Wood River Valley Visit Sun Valley If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
37:37 1/30/24
297: Why Visit Idaho is Prioritizing Content Creation
Adam is on the road again, this time at the Idaho Conference on Recreation and Tourism. He is joined by Andrea Rayburn and Jeremy Chase with the Idaho Department of Commerce to talk about how Visit Idaho is utilizing content to amplify its marketing reach. Jeremy also talks about his time working with agencies and how that experience has given him a new perspective as the Marketing and Innovation Administrator for Visit Idaho. "We're a bit outgunned, outmanned, outnumbered but we're definitely not outplanned. We've got to work with the resources we have, knowing that we are kind of outspent with those competitive states." -Jeremy Rayburn Visit Idaho If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
35:20 1/23/24
296: The State of The Tourism Industry
Adam continues his conversation with the Utah Tourism Collective in this week’s episode of the Destination Marketing Podcast, diving into some of the things that will have a major impact on tourism this year. They discuss how AI has changed the world and why destinations need to learn how to use it. They also talk about why taking risks is critical and how industry vendors play a key role in moving innovation forward.  Zartico Relic Ripe Spontigo If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
37:50 1/16/24
295: What’s New in Destination Marketing 2024: Updates from Zartico, Relic, Ripe, and Spontigo
In this episode of The Destination Marketing Podcast, Adam joins together with three other members of the Utah Tourism Collective: Darren Dunn from Zartico, Jason Linder from Ripe, and Lauren Neeleman from Spontigo. They each provide an update on their organization and what they expect to come from the industry in 2024. Listen to learn about Zartico’s new data acquisition and how Spontigo is making waves as one of the new software offerings in the tourism industry. Zartico Relic Ripe Spontigo If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
32:42 1/9/24
294: 2024 Resolutions for Destination Marketers
With the rise of AI and the importance of owning an audience changing the game as we head into 2024, Adam shares his top resolutions to help destination marketers be successful in the year ahead. He advises all to create high-quality content and utilize the power of the tools available to you. He also shares his thoughts on where the industry is headed compared to where we've been in the past. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
20:26 1/1/24
293: Driving Innovation with Shawn Kanungo
In our last episode of 2023, Adam welcomes globally recognized innovation strategist and bestselling author Shawn Kanungo to the show. Shawn emphasizes that innovation is not solely about technology but involves thinking differently and reframing problems. They discuss the challenges in destination marketing, the importance of authentic content, and effective presentation skills.  "Innovation doesn't have to be hard. In fact, it doesn't have to be about technology. It's about thinking differently. And the more that you can reframe, the more that you can step back and look at a problem in a fundamentally new way, that's how innovators work. I really want to dispel the idea and the myths around innovation, and if I can get people to see those three things, that means I did my job." -Shawn Kanungo Shawn Kanungo Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
41:14 12/26/23
292: Maximizing the Impact of Your Tourism Assets with Kristi Baughman
In this episode of The Destination Marketing Podcast, Adam takes the show on the road to the Idaho Conference on Recreation and Tourism. Kristi Baughman, marketing consultant at Yellowstone Teton Territory, joins Adam to talk about what it’s like marketing a destination with such a large quantity of assets and why it’s critical to listen to what’s happening within the smaller areas of the destination. Adam also shares his connection with the region and why it holds such special memories for him.  “Don’t be afraid to reach people where they are. Don’t fall prey to marketing trends. It does not mean that those aren’t successful in one area, but your traveler is going to be attracted to your destination for a variety of different reasons and it may not always be the area that you think.” -Kristi Baughman Yellowstone Teton Territory Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
22:03 12/19/23
291: Why Podcasting Has Been a Game Changer with Robb Wells
In this episode of the Destination Marketing Podcast, Rob Wells is back to talk about how The Inner Coastal Podcast has changed the game for his destination, Beaufort, South Carolina. They discuss how he’s utilized the podcast content for various functions and how it’s played a pivotal role in his relationship with his stakeholders. “We want the visitor experience to be greater than or equal to the visitor expectation. When we’re talking on the podcast, we rarely bring on guests who cannot deliver on the experience when a visitor gets in town.” -Robb Wells Other Episodes with Robb: Utilizing Your Podcast in Your PR Efforts Telling Your Destination's Story Robb Wells Explains What a Podcast Has Done for His Destination Standing Out From The Competition Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
30:38 12/12/23
290: Sustainable Marketing Strategies for DMOs with Jared Price
On this week's episode of The Destination Marketing Podcast, Adam sits down with JP, the Director of Business Development at Relic. They dive deep into the current state of the destination marketing atmosphere and discuss why a paid media strategy may not be the most sustainable approach to driving visitation. Additionally, they explore the significance of owned media as a fundamental pillar in every marketing plan to combat the declining effectiveness of paid media. “Don’t be shy about telling the stories that you believe in, and don’t let somebody else tell that story. Own it.” -Jared Price Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
36:27 12/8/23
289: Creating an Amazing Visitor Experience: An Inside Look at Nemacolin
Whether you wake up to the roar of a lion in the morning or enjoy the serenity of the golf course, the visitor experience at Nemacolin is unmatched. On today’s episode of the show, Adam talks with Christopher Baran, VP of sales and marketing, and Trey Matheu, managing director, about what it’s like working at a five-star resort and what they do to ensure the visitor experience is fabulous. They also discuss the experience of being the filming location for a season of The Bachelor and what benefits they’ve seen come from that. “[Maggie] says she has two bosses: first is the guest, and second is the associates. When we start looking at things through that lens, it makes everything a lot clearer. We spend a lot of time talking to our associates, that’s the most important job that I have as managing director, is to make sure that everybody that works at the resort has the tools necessary to do their jobs. -Trey Matheu Nemacolin Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
43:34 12/5/23

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