Show cover of WedPro Business Solutions

WedPro Business Solutions

The weekly WedPro Business Solutions Podcast offers systems and process solutions as well as marketing tips to increase your visibility in the digital space, so you scale your wedding business and see a higher return on your investment. For over 16 years, Podcast Host, Kristina Stubblefield has served as a marketing strategist and business coach. She was also once a wedding vendor. In these easily digestible and informative podcast episodes, Kristina will provide business solutions and marketing information that can be immediately implemented to make an impact on your business.

Tracks

The Power of Email Marketing: How to Drive Customer Acquisition and Retention
Kristina Stubblefield reveals the power of email marketing in this episode, which can not only help nurture client relationships but also establish you as an authority in your industry. "Email marketing is 40 times more effective than social media in helping your business acquire new customers."  With over 14 years of being an email marketing software partner, Kristina Stubblefield, has seen firsthand the effectiveness and how much it has evolved. Email marketing is a great way to build the know, like and trust factor with potential clients and allows for substantial brand recognition. According to 80% of professionals, email marketing drives customer acquisition and retention. With email marketing, it's important to use a software that tracks the number of people who open the email and click on the links. To get the most out of your efforts, businesses should have a strategic marketing plan that incorporates email marketing. In this episode, you will learn the following: 1. Email marketing is 40 times more effective than social media in helping your business acquire new customers. 2. According to 80% of professionals, email marketing drives customer acquisition and retention. 3. Email marketing can be used to build relationships and brand recognition for the future.  Resources: Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/ Software & Tools: https://kristinastubblefield.com/resources Chapter Summaries: [00:00:02] – Kristina Stubblefield is talking about email marketing on WedPro Business Solutions. She has been a partner of email marketing software since 2008. Email marketing is 40 times more effective than social media in helping your business acquire new customers. According to 80% of professionals, email marketing drives customer acquisition and retention. [00:05:25] - Most of the time, businesses don't follow up with the list they got from wedding show or any existing client or lead lists. It's important to use an email marketing software that tracks the number of people who open the email and click on the links. Kristina explains how to use email marketing to build relationships and brand recognition for the future. She advises people to create a strategic marketing plan for their business and follow up on their leads with a follow-up emails.Connect with Me:Website: https://kristinastubblefield.com/ Instagram: https://www.instagram.com/kristinastubblefield_TikTok: https://www.tiktok.com/@kristinastubblefield YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/ Facebook: https://www.facebook.com/kristinastubblefieldpageLoved this episode? Click here to leave me a rating and review! 
17:51 10/03/2022
The Convenience of Automation: Scheduling Appointments Online
If you are feeling frustrated with your current appointment scheduling process and you are looking for a more efficient way to schedule appointments or venue tours, then this episode is for you!In this episode, you will learn: 1. How online appointment software work2. How it helps wedding professionals3. Other tips to help make appointment scheduling easier  "With scheduling appointments, follow up meetings, tours - online, it is a win-win for pros and their potential clients."  I've been working with wedding professionals to help them get set up with online appointment software. It's important that it syncs with Google Calendar and/or iCal and allows you to customize it based on your specific needs. This software is useful for venues, wedding planners and vendors. On average, they are saving 3 to 5 hours a week on scheduling appointments. I love being able to help people utilize technology to save time and money. With this software, wedding professionals can program it to work for them, almost like an assistant. Online Appointment Software: WedPro Appointments:https://appointments.wedprosolutions.com/Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/Connect with Me:Website: https://kristinastubblefield.com/ Instagram: https://www.instagram.com/kristinastubblefield_TikTok: https://www.tiktok.com/@kristinastubblefield YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/ Facebook: https://www.facebook.com/kristinastubblefieldpageLoved this episode? Click here to leave me a rating and review! 
17:00 09/26/2022
Video Testimonials are GOLD!
In this episode Kristina is talking about the value of video testimonials from happy clients and how they are outranking and out-performing written testimonials... And getting them is a whole lot easier than you think! Turn your happy clients into spokespeople for your business.Tune in to this episode to hear more!BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND video testimonials are not only great for organic SEO but they are key for helping potential new customers make a decision to choose you for their wedding!1. 79% of consumers report they have watched a video testimonial to find out more about a company, product or service. 2. 64% of consumers report that a video testimonial left about a product or service has helped them make their decision to purchase that product or service.3. Video testimonials resonate more than written words as they are authentic and can convey feelings or emotions and what that client experienced with your business… and since as a wedding professional, you are selling an “experience,” video testimonials are priceless!4. Help your potential customers make their decision to choose you by sharing video testimonials on your website and social channels. Resources:WedPro Testimonial Softwarehttps://testimonials.wedprosolutions.com/Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/Connect with Me:Website: https://kristinastubblefield.com/ Instagram: https://www.instagram.com/kristinastubblefield_TikTok: https://www.tiktok.com/@kristinastubblefield YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/ Facebook: https://www.facebook.com/kristinastubblefieldpageLoved this episode? Click here to leave me a rating and review! 
16:35 09/19/2022
Onboarding Your Wedding Clients for Success
Onboarding can help your business in more ways than you might think! You'll learn about onboarding, setting expectations with clients, and streamlining your onboarding process.   "In the grand scheme of things with efficiency and saving time and money, it's a lot easier to have a software that automates some of these steps for you." I'm Kristina Stubblefield, and today we're talking about onboarding. Over the years, I've been very fortunate to to work with many wedding professionals, all different types of vendor categories. And one of my favorites is with systems and processes. As busy wedding professionals, really putting in place systems and processes can help you save time and money, but it can also help you define your client experience and build better relationships with clients. This in turn can help you with referrals down the road. So, onboarding is a critical part for any wedding professional. Regardless if you're just getting started as a wedding professional or you've been in the wedding game for many, many years, you should have an onboarding process that is duplicatable. In this episode, you will learn the following: 1. Onboarding: what is it and why is it important? 2. Great time to set expectations with clients3. Streamlining your process: how to simplify Resources:Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/  Chapter Summaries: [00:00:01] - Today on WedPro Business Solutions, Kristina Stubblefield is going to talk about onboarding. Kristina has worked with a lot of wedding professionals over the years and she believes that putting in place systems and processes can help you save time and money as well as define your client experience. [00:00:55] - Onboarding is a critical part of any wedding professional's onboarding process. It's not going to be the same for everyone. Depending on what industry you're in, he shares some tips on how to do it for your own business. For more information on Onboarding, visit her website, www.kristinastubblefield.com. [00:02:09] - Engaged couples want convenience. The easier and more efficient the process, the better for both the client and the business owner. It will save you time, energy, effort and money. [00:04:31] - Share with your client the steps of the booking process. Make a welcome email and a confirmation email. Set the boundaries and let them know how best to communicate with you. Let them know your hours. It's about building a relationship with your client and keeping the lines of communication open. [00:11:44] - Kristina shares her advice on how to set up an effective onboarding process for your business. She encourages people to evolve their business and their processes. Connect with Me:Website: https://kristinastubblefield.com/ Instagram: https://www.instagram.com/kristinastubblefield_TikTok: https://www.tiktok.com/@kristinastubblefield YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/ Facebook: https://www.facebook.com/kristinastubblefieldpageLoved this episode? Click here to leave me a rating and review! 
18:10 09/12/2022
The Key to Booking More Events? Follow Up with your Leads!
By nurturing and following up with your leads, you will increase conversions and book more events. Most of the focus is on generating leads and little to no attention on follow up or staying in contact with prospective clients.  In this episode, you will learn: 1. How you can nurture leads to convert more into booked events. 2. The importance of following up and staying in contact with prospects. 3. Why to consider using a system and having a process in place for leads.  Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/ Chapter Summaries: [00:00:02] - Kristina Stubblefield is the host of WedPro Business Solutions podcast. She wants to talk about the importance of nurturing and following up with leads. [00:02:24] - There are many ways to increase your leads in the wedding industry, but let's talk about the importance of following up on the leads you get. If you don't have a process to follow, you might miss out on the opportunity to convert leads into sales or booked events. [00:05:57] - When a potential client comes in, you should always respond to them within a certain amount of time. If they message you on Facebook, if they DM you in Instagram or message you in TikTok, don't reply with a message that says, contact me by email. Take time to reply using the platform they messaged in.  Don't overcomplicate it. [00:09:39] - Don't just follow up once with leads, set a reminder and continue to follow up and stay in contact. There is software you can use to track leads and conversions. But if you don't want to take the step right now to implement software, one way is to set a reminder in Google Calendar or a paper calendar. If you take the time to nurture leads, you will see results. [00:14:12] - Kristina is passionate about the importance of following up on your leads. So much of the focus is on generating leads and not in the funnel process which produces higher conversion rates. She invites you to join her free Facebook Group, where she shares additional tips and resources.   Connect with Me:Website: https://kristinastubblefield.com/ Instagram: https://www.instagram.com/kristinastubblefield_ TikTok: https://www.tiktok.com/@kristinastubblefield YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/ Facebook: https://www.facebook.com/kristinastubblefieldpageLoved this episode? Click here to leave me a rating and review! 
16:53 09/05/2022
Domains, Websites & Email Accounts, Oh My!
If you don't know where your domain, website, and email are located, you could lose access to them forever. In this episode you will learn: 1. The importance of knowing where your domain is registered2. Making sure you have login information for your domain, hosting and email account2. Why you need an SSL certificate for your website"I cannot tell you the number of times that someone has been referred to me or someone has found me because their website is not working. Whether their domain did not auto renew, they're not receiving emails, or someone hacked into their website. However, they don't know any login details."I want to make sure you have access to your domain, website, and email login information. I can't tell you how many times I've been contacted by a business owner in a panic because they can't access their website or email. It's really important to have this information on hand so that you can quickly resolve any issues that come up. I've put together a checklist to help you make sure you have all the information you need. I hope it helps you avoid any stressful situations in the future!Resources:Click here to access my Domain, Email & Website Tips, Terms & Definitions PDFChapter Summaries:[00:00:01] - Kristina has been involved with websites, domains and e-mail servers for more than 20 years. Kristina believes it's important for business owners to know how to log in to manage their domain, website and  emails accounts.[00:02:56] - There are a few different parts to having a website. You have to pay for hosting (your space out there on the internet). Most websites that people come out with now have SSL certificates built in. It is critical that not only your website functions correctly as well as your domain, but also your email.[00:07:34] - People don't realize their options when it comes to their domain names. They should know what company has their domain and if they have login information for that, their domain for their business should be in their name. If not, they have an uphill battle to figure out what to do.[00:09:29] - In the show notes where you're catching this video, or on my website. You can get access to WHOIS SC. If you don't know whose name your domain is or where the domain is, I've got a solution for you. In the middle, there's three sections with contact information. You want to make sure you either see your information there, or what we recommend is domain privacy for almost every one of our clients.[00:13:14] - Kristina explains to her clients how to set up their domain, their email, their website, their social media access, their content and security.Join My Free Facebook Group for Wedding Professionals:http://www.facebook.com/groups/wedprocommunity/Connect with Me:Website: https://kristinastubblefield.com/ Instagram: https://www.instagram.com/kristinastubblefield_TikTok: https://www.tiktok.com/@kristinastubblefield YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/ Facebook: https://www.facebook.com/kristinastubblefieldpageLoved this episode? Click here to leave me a rating and review! 
18:51 08/29/2022
TikTok for Wedding Pros: Opportunities and Visibility
If you're not on TikTok, you're missing out on the highest social media engagement rates per post and the chance to be found by engaged couples who are using the platform to do their research for wedding professionals. Short form video allows for creativity and visibility! I’m discussing the mind-blowing TikTok statistics you can not ignore!Here's a breakdown of what is covered:[00:00:02] - It’s not just a dancing or lip-syncing platform[00:01:36] - Facts and figures that blow people away[00:04:14] - Wedding talk and #weddingtok [00:12:39] - Don’t miss the opportunities for brand awareness and visibilityShow Notes:"I'm not one that immediately hops on a bandwagon and shares with all my clients, oh, you should do this. And it really took me a little while to experience it on my own and with my coaches, to open my eyes on the benefits of on this platform”In this episode, you will learn the following:1. TikTok has high engagement rates per post, meaning that your content is more likely to be seen and interacted with on this platform than on others.2. TikTok is being used by more and more people for wedding research, so if you're not on the platform, you could be missing out on potential customers.3. There are strategies you can use to make your TikTok content more visible, even if you're not a dancing chicken on screen.    Resources:Visit www.kristinastubblefield.com for upcoming workshops.Chapter Summaries:[00:00:02] - Kristina Stubblefield is talking about TikTok in today's episode of WedPro business Solutions. She didn't start off being a fan of TikTok, being in the digital marketing space and living through many digital ages. Now she's convinced by her own experience and working with her own coaches.[00:01:36] - TikTok has over 1 billion monthly active users. It's been installed 3 billion times. 167,000,000 Tik tok videos are watched in an internet minute. It has the highest social media engagement rates per post. This is good news for wedding professionals.[00:04:14] - TikTok is a social media app that is centered around short form video. #weddingtok has over two 4 billion views. Wedding professionals are using TikTok to share tips, inspiration and best practices. It's a trend that is not going to change in the future. TikTok is a useful tool for business owners looking for ideas for their marketing strategy. The first step is signing up for an account and browsing the platform. Next, make sure your profile is filled out and narrow down your messaging. Make sure you connect your Instagram account to your TikTok account.[00:12:39] - Kristina Stubblefield explains the importance of having a TikTok account and how to use it as part of your marketing strategy. Engaged couples are using TikTok to do their research and find wedding professionals. Kristina is doing some in person classes in the Louisville, Kentucky and Southern Indiana area. Connect with Me:Website: https://kristinastubblefield.com/Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/TikTok: https://www.tiktok.com/@kristinastubblefieldYouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videosLinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/Facebook: https://www.facebook.com/kristinastubblefieldpage
17:42 08/22/2022
Systems and Processes: Your Business Roadmap
I had so many people ask me about systems and processes. So I want to just take a few minutes on this episode to really explain it. Most people don't realize I have an IT and marketing background. And I say to people that I specialize in systems and processes as well as online visibility, content creation, they kind of look a little puzzled. So I found a really good explanation that I like, and that is a system is the core element that you want to have or implement in your business. It's something that helps your business run. The processes are the things you do in order to make this system work most efficiently. In this episode, you will learn the following:1. How systems and processes can help streamline your workflow and save you time and money2. How to document your own business processes in order to analyze and improve them3. How automating certain business processes can free up time and energy"You use systems and processes to run your business more smoothly."Resources:Click here to access my resources mentioned in this episode.Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/Chapter Summary:[00:00:02] - Kristina Stubblefield explains the difference between systems and processes on this episode of WedPro Business Solutions. [00:03:18] She explains how to write down the steps you have for onboarding a new client and how to make it easier to work with a client. It took her a long time to get to where she has core systems that she uses and documented processes for different services. [00:07:26] A business owner needs to figure out the main steps in his or her business that have to be done and how they can be streamlined. Most of the time, people that he or she works with, over half of the steps can be combined and or automated automation can save time and money. [00:08:13] Kristina explains to her clients how to improve their business processes. She explains to them how to document their processes and how to fine tune them to save time and money. [00:18:32] Kristina encourages her clients to join the Facebook group to get feedback on this episode and explain the processes. Start documenting and I cannot wait to hear how it's going.Connect with Me:Website: https://kristinastubblefield.com/ Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/ TikTok: https://www.tiktok.com/@kristinastubblefield YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/ Facebook: https://www.facebook.com/kristinastubblefieldpageLoved this episode? Click here to leave me a rating and review! 
18:59 08/15/2022
Setting Expectations and Boundaries with an Autoresponder
Do you want to learn how to set boundaries and expectations with clients without feeling guilty? In this episode, I'm sharing a solution of using an auto responder."When we start to see results, we're like, oh, wait a second, what else can I do?"In this episode, I'm ready to share one hack that you can start using immediately to help you with boundaries and setting the expectations. Now, you may be thinking to yourself, what is she talking about? Well, it's something that everyone should have access to with their current email. I'm talking about auto responder and sharing a tool I use for more focus called Boomerang.In this episode, you will learn the following:1. How an autoresponder can help you with boundaries and setting expectations2. How I use Boomerang for Gmail to pause your inbox and better focus on what you're doingResources:Click here to access my resources mentioned in this episode.Chapter Summaries:[00:00:02] - Boomerang is an auto-responder for Gmail that Kristina uses to help her with setting boundaries and managing expectations. Boomerang is an email app that stops the inbox and allows you to focus on what you're doing. You can setup an autoresponder for all emails while your inbox is paused. [00:11:30] - Kristina shares another productivity tip of using do not disturb on your phone. This eliminates constant interruptions including calls and notifications. It's been a help to cut down on the number of times she picks up her phone. Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/Connect with Me:Website: https://kristinastubblefield.com/ Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/ TikTok: https://www.tiktok.com/@kristinastubblefield YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/ Facebook: https://www.facebook.com/kristinastubblefieldpageLoved this episode? Click here to leave me a rating and review! 
15:29 08/08/2022
The Power of Targeting Your Ideal Client
Do you feel like you're spinning your wheels when it comes to marketing your wedding business? You're not alone. Many wedding professionals have been told to do things that just don't work, and it can be frustrating. If you're ready to learn how to market your business effectively tune into this episode to learn: 1. The importance of target market research in order to simplify marketing efforts 2. How to create a marketing message that resonates with your target audience 3. The value of utilizing technology and social media in marketingIt's so easy to overcomplicate marketing today, but if we're going to be successful, we need to find ways to simplify it. One of the very first fundamentals of marketing is target audience. And I can tell you from working with many wedding professionals, when I have even a brief conversation about target audience, most of the time they just say "engaged people." But not everybody that's engaged is going to be an ideal client for you. Chapter Summaries: [00:00:01] - Tim Fitzpatrick of Rialto is a marketing marketing coach and consultant. It's easy to overcomplicate marketing today. So if we want to be successful, we need to find ways to simplify it. [00:00:54] - Tim explains how to narrow your target audience and focus on your ideal clients. He suggests asking yourself three questions to find out who is your ideal client. Psychographics is when We Get Into People's heads and Find Out Who they are and what they Are looking for, it Gives us an idea of who These people are. So that If I Just Handed That Piece Of Paper To somebody, they Would Go, oh, I know somebody You Should talk To. [00:06:49] - In the wedding industry. People are overwhelmed, and there's no better time to funnel down and hone in on your exact ideal. Client life and business are so much better when you know exactly who you intend to work with. [00:09:17] - Once you understand who you want to work with, you can create a list of potential clients. Then you can focus on how to communicate what you do. Less is More when it comes to marketing, people talk too much about themselves in their marketing messages. People don't need to know about all the details. They just want to go to their wedding and enjoy it. People are leery about technology and automations.  [00:21:47] - Kristina advises business owners to have their own onboarding process. She also advises them to listen to their clients, the wording that they're looking for, to describe their products or services to use for other people to buy them. Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/Connect with My Guest:Tim Fitzpatrick, Rialto MarketingClick here for more informationResource: growthmarketingplan.com Connect with Me:Website: https://kristinastubblefield.com/ Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/ TikTok: https://www.tiktok.com/@kristinastubblefield YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/ Facebook: https://www.facebook.com/kristinastubblefieldpageLoved this episode?
32:58 07/29/2022
Get the Most Out of Your Wedding Show Marketing
Are you a wedding professional looking for more marketing opportunities? In this episode, I'm sharing strategies on how to market yourself before, during, and after a wedding show! You will learn: 1. What opportunities are there for marketing and promotion leading up to, during, and after a wedding show? 2. What are some tips for making the most of a wedding show, including maximizing content opportunities? 3. How can you stay top of mind with potential clients after a wedding show, even if they're not ready to book your services yet?  "The key is follow up. Staying top of mind." I was just at a wedding show and I realized there are so many opportunities for marketing leading up to the show and after. I encourage anyone participating in a wedding show to take advantage of the opportunities to market their business before and after the show. You can use social media platforms like TikTok and Instagram to promote that you're going to be at a show and also to post about your experience at the show. It's also important to collect email addresses so you can send a follow up email blast after the show with information about your business. And finally, don't forget to stay top of mind by posting regularly on social media and sending out quarterly or monthly newsletters. Resources: Email Marketing - Click here to access my resources mentioned in this episode. Chapter Summaries: [00:01:04] - If you are participating in a wedding show, you need to promote that you're going to be at the upcoming show. You could send an email blast to your database with the details of the show and a video message. [00:03:50] - On the show day, wedding pros should get set up as quickly as possible. They should use the opportunity to take pictures, videos, maybe selfies and videos of their booth. They can also do videos of themselves to use on their social media into the future. If they work with other vendors, they should take a selfie with them and tag them. [00:05:30] - Kristina shares some tips on how to promote your business at a wedding show. Before the show, put up a story on social media platforms and tag the location of the event. Send a follow-up email to the list of the attendees. After you send an email, make sure you have plenty of content that you can use for a few days, a few weeks, or even a few months down the road to build a content library. Follow up is key for a successful marketing strategy. Follow-up is a good way to build relationships and trust. Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/Connect with Me:Website: https://kristinastubblefield.com/ Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/ TikTok: https://www.tiktok.com/@kristinastubblefield YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/ Facebook: https://www.facebook.com/kristinastubblefieldpageLoved this episode? Click here to leave me a rating and review! 
17:10 07/29/2022
Google My Business: The Foundation of Visibility
If you're a wedding professional looking for ways to increase your visibility online, then this episode is for you.  This episode goes through the free solution, Google My Business that can help get you the results you're looking for. "I firmly believe you should have a process in place to follow for better consistency."I'm Kristina Stubblefield and in this episode of my podcast, I'm talking about one of my favorite topics - Google My Business. I love Google My Business because it is a powerful tool that is free to use. With Google My Business, you can post right inside your listing on the first page of Google. This is important because 90% of searches are done on Google. Your post will show up right in the Google Knowledge Panel, which is on the right hand side when you do a Google search. This is a powerful tool because when you have things going on with your business, you have a new product, a new service, or a new video, you want that information to be easily accessible to potential customers. The best part is that it doesn't cost you anything to.In this episode, you will learn the following:1. The importance of having a Google My Business profile for visibility, and how to set one up if you don't already have one.2. The importance of consistency and posting at least once a week on your profile.3. The importance of photos and videos on your profile, and how often to update them.Resources:Click here for the Google My Business ChecklistChapter Summaries:1) In this episode of Web Pro Business Solutions, Kristina Stubblefield explains how to create a Google My Business profile to increase visibility for your business. It's free and it's easy to create. Consistency is key with social media platforms like Facebook, Instagram, Pinterest and Twitter. Google. My business is a powerful tool. It's the number one search engine, and 90% of searches are good. It doesn't cost you to be on it if you don't have one. You can go through the steps to set up an account.2) Most Google my business accounts will have an option to verify their account by text message or email. Wedding professionals need to update their profile regularly to keep it up to date with their business. Google is the number one search engine and 90% of the searches are done there.3) Kristina has put together a cheat sheet of the important things to make sure your Google My Business profile has and you can get that information in the show notes or below this video. Make sure you're in Kristina's free Facebook group and get a link to join.Join My Free Facebook Group for Wedding Professionals:http://www.facebook.com/groups/wedprocommunity/Connect with Me:Website: https://kristinastubblefield.com/Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/TikTok: https://www.tiktok.com/@kristinastubblefieldYouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videosLinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/Facebook: https://www.facebook.com/kristinastubblefieldpageLoved this episode? Click here to leave me a rating and review! 
15:17 07/27/2022
Podcast Overview and Meet Your Host - Kristina Stubblefield
The weekly WedPro Business Solutions Podcast offers systems and process solutions as well as marketing tips to increase your visibility in the digital space, so you scale your wedding business and see a higher return on your investment. For over 16 years, Podcast Host, Kristina Stubblefield has served as a marketing strategist and business coach. She was also once a wedding vendor. In these easily digestible and informative podcast episodes, Kristina will provide business solutions and marketing information that can be immediately implemented to make an impact on your business. Connect with Kristina Stubblefield:Website: www.kristinastubblefield.comFacebook: https://www.facebook.com/kristinastubblefieldpageInstagram: https://www.instagram.com/kristinastubblefield_TikTok: https://www.tiktok.com/@kristinastubblefieldLinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
11:09 07/14/2022