Show cover of Start Global Insights

Start Global Insights

Welcome to the Start Global Insights. The podcast for businesses looking to expand globally. On this show we interview experts from different countries to get insights about local business culture and help you to enter new global markets. Let’s find together the answers to the questions: How to prepare your business for international expansion? How to select proper focus markets? How to get market insights and research new markets? How to find proper local partner and start your sales? And many others… Join us on this show and get answers about international trade directly from local players and global expansion experts. Find the Start Global Insights on all major podcast platforms or on YouTube https://www.youtube.com/@start-global

Tracks

How to Sell Globally via Partner Networks. Cisco experience
When you're entering a new foreign market, nobody knows you there.Trust in your brand is low, and your understanding of the target audience is limited to research data.You've got two options: invest in building brand awareness and earning trust over time, or leverage the trust already established by local partners, like dealers or distributors to fast-track your path to initial sales.But finding the right partner is just the beginning of a complex journey.To learn how to effectively build and grow your partner networks, I asked the General Manager of Cisco Ukraine, Sergii Martynchuk to share his experience in developing channel sales across multiple countries.Sergii has more than 20 years of experience in sales and developing business in Ukraine and several other CIS countries.In this episode we will talk about the intricacies of building and nurturing relationships with local partners, such as dealers and distributors, to drive international growth. Discover actionable tips on understanding market value propositions, selecting the right partners, supporting loyalty and forecasting, and much more.Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.Speakers LinkedIn Profiles:Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Guest, Sergii Martynchuk https://www.linkedin.com/in/sergii-martynchuk-5a31411/Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.bizCreate your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/Subscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDgApple podcasts: https://apple.co/3XOb1HqGoogle podcasts: https://bit.ly/3rmpA8RYouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8
45:05 2/14/24
Three things you need to know about any country before expansion. 2003 Wrap-up.
Another year comes to its end and it’s time to wrap up.There were 19 episodes this year. We have explored and virtually travelled with you to 10 countries and got insights from local experts from: Denmark, Ukraine, UK, USA, Israel, Canada, Japan, Lithuania, UAE and finally Colombia.The more interviews I conduct the more I see the commonalities in all markets that we talk about. In this Christmas episode I will go through some points that are similar in all countries.Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.Speakers LinkedIn Profiles:Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.bizCreate your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/Subscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDgApple podcasts: https://apple.co/3XOb1HqGoogle podcasts: https://bit.ly/3rmpA8RYouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8
08:42 12/27/23
How to enter Colombian markets. Local expert's insights.
My guest in this episode is Rodolfo Móseres Dieppa, he has 30+ years experience in International Trade and Investment, runs RMD & Associates Consulting and helps to Canadian government in assisting Canadian businesses in their expansion.And before that Rodolfo made a career as a Consul and Trade Commissioner to Canada for TPO ProColombia with a mandate to promote and develop SME exports from Colombia into the Canadian Market place and to complete the FTA between Colombia and Canada.And as you’ve guessed, we will talk about Colombia, a beautiful and interesting country in South America.In this episode, we covered the diverse landscape of business opportunities in Colombia, delving into its vibrant culture, market insights, and strategies for success.Key points covered:- Colombia's evolving business landscape- Cultural nuances shaping business approaches- Market insights and emerging opportunities- Strategies for success in Colombia's marketListen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.Speakers LinkedIn Profiles:Guest, Rodolfo Moseres Dieppa https://www.linkedin.com/in/rodolfo-m%C3%B3seres-dieppa-615369/Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.bizCreate your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/Subscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDgApple podcasts: https://apple.co/3XOb1HqGoogle podcasts: https://bit.ly/3rmpA8RYouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8
34:24 12/13/23
Selling to the United Arab Emirates. B2B Sales expert's insights. Olga Galyant. Part 2.
My guest in this episode is Olga Galyant, the commercial director of Global Swiss Group, a global supplier of vitamins and dietary supplements with headquarters in Switzerland, USA and United Arab Emirates.Olga has almost 20 years of experience in B2B Marketing & Sales in multi-national companies and lived and worked in quite a bunch of countries like Ukraine, Germany, Poland, Lithuania, Latvia, Estonia, UAE and Switzerland.And in this second part of the interview with Olga we’ll discuss her experience of entering the Gulf region and United Arab Emirates in particular..In the second part of the interview we covered:Dubai is the new New YorkWhat you should know about the UAE before going thereAre the stereotypes about the business for women in the UAE still in placeHow to reach you new customers in the UAEHow long you need to drink tea before closing a deal in DubaiListen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.Speakers LinkedIn Profiles:Guest, Olga Galyant https://www.linkedin.com/in/olga-galyant%F0%9F%87%BA%F0%9F%87%A6-15642721/Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.bizCreate your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/Subscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDgApple podcasts: https://apple.co/3XOb1HqGoogle podcasts: https://bit.ly/3rmpA8RYouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8
24:55 11/29/23
How to sell globally. B2B Sales expert's insights. Olga Galyant. Part 1.
My guest in this episode is Olga Galyant, the commercial director of Global Swiss Group, a global supplier of vitamins and dietary supplements with headquarters in Switzerland, USA and United Arab Emirates.Olga has almost 20 years of experience in B2B Marketing & Sales in multi-national companies and lived and worked in quite a bunch of countries like Ukraine, Germany, Poland, Lithuania, Latvia, Estonia, UAE and Switzerland.So, we have an amazing opportunity to get indeed global insights on B2B sales today.In the first part of the interview we covered:Sales in Different Places: How selling varies between Ukraine and Europe.Trust Matters: Why references are vital in Europe's sales scene.Few Customers? Prepare Well: Tips for sales when options are limited.Overflowing Leads? Filter Right: Managing too many leads effectively.Partnerships and Visibility: Using partnerships and exhibitions to attract leads.Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.Speakers LinkedIn Profiles:Guest, Olga Galyant https://www.linkedin.com/in/olga-galyant%F0%9F%87%BA%F0%9F%87%A6-15642721/Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.bizCreate your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/Subscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDgApple podcasts: https://apple.co/3XOb1HqGoogle podcasts: https://bit.ly/3rmpA8RYouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8
22:08 11/15/23
How to negotiate in the US. International negotiations with Linda Netsch. Part 2.
Is there at all the U.S. negotiation culture? Or is it a number of many cultures within this huge country?With the guest of this episode we propose you to use the Harvard interest-based negotiation approach to deal with all of them.This episode is the 2nd part of the conversation with Linda Netsch, the founder of Align Consulting, a general manager at the law firm Flex by Fenwick, a Lecturer on Law at Harvard and Stanford Law Schools and a visiting lecturer at UCU Business School.Linda has more than 20 years of experience of helping clients to become better negotiators and leaders in US, Europe, Asia, and Middle East. Before private law practice Linda served as an officer in the US Air Force.While in the first part we talked more about international negotiations, in this part we will five a bit deeper into the negotiation culture of the U.S.You can find the first part of Linda's insights in the Episode on September 20th, 2023 "Negotiating internationally with Linda Netsch. Part 1."In the second part we have discussed:different cultures in different statesU.S. stereotypeswhy long term approach is important in negotiationshow to understand the interests of your counterpartare there any taboos or hot buttons in the U.S. business culturehow to deal with the conflicts and emotions in negotiationsListen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.Speakers LinkedIn Profiles:Guest, Linda Netsch https://www.linkedin.com/in/lindanetsch/Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.bizCreate your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Subscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDgApple podcasts: https://apple.co/3XOb1HqGoogle podcasts: https://bit.ly/3rmpA8RYouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8
43:06 10/18/23
Doing business with Lithuania. Insights from a local expert.
Join us in this episode of Start Global Insights as we reveal the potential of Lithuania as a strategic business hub.My guest this time, Saulius Racevicius, a local professional, with 20+ experience in banking and finance, sheds light on the insights of doing business with this interesting country.In this episode we discussed:The resilient economy of Lithuania amidst regional challenges.Lithuania's courageous journey to independence and the impact on its business landscape.The core of Lithuanian business culture: personal relationships, practical decision-making, and a flat organizational structure.Trade connections that have elevated the quality and processes of Lithuanian production.Lithuania's pivotal role as a gateway to the EU and global markets.and much more...Tune in to discover why Lithuania is not just a destination, but a launchpad to success for businesses seeking growth and expansion.Listen to the Start Global Insights podcast on all major platforms and YouTube.Speakers LinkedIn Profiles:Guest, Saulius Racevicius https://www.linkedin.com/in/saulius-racevicius-5086511Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.bizCreate your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Subscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDgApple podcasts: https://apple.co/3XOb1HqGoogle podcasts: https://bit.ly/3rmpA8RYouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8
31:21 10/4/23
Negotiating internationally with Linda Netsch. Part 1
No matter if you are selling locally or globally, to establish your presence in the market you need to negotiate. This is a skill that needs constant development and practice.In this episode we will talk about Harvard negotiation approach with Linda Netsch, the founder of Align Consulting, a general manager at the law firm Flex by Fenwick, a Lecturer on Law at Harvard and Stanford Law Schools and a visiting lecturer at UCU Business School.Linda has more than 20 years of experience of helping clients to become better negotiators and leaders in US, Europe, Asia, and Middle East. Before private law practice Linda served as an officer in the US Air Force.We have discussed:what is the difference between the interest based and zero sum negotiationshow to negotiate in any culturewhat are the basic things you should know before negotiatewhy negotiation is a skill that requires a lifelong learning experienceLinda's experience in UkraineListen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.Speakers LinkedIn Profiles:Guest, Linda Netsch https://www.linkedin.com/in/lindanetsch/Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.bizCreate your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Subscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDgApple podcasts: https://apple.co/3XOb1HqGoogle podcasts: https://bit.ly/3rmpA8RYouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8
28:20 9/20/23
Entering UK markets with London Chamber of Commerce
One powerful gateway to enter the UK market and tap into its vast potential is the London Chamber of Commerce.My guest in this episode is Nick Charles, a Head of Community and Member Relationships at London Chamber of Commerce and IndustryFor 11 years Nick is helping to almost 7000 members of the chamber to connect to each other and develop business opportunities within the UK and overseas.In our conversation we will discuss:Why businesses from the UK and around the world are drawn to the London Chamber of Commerce.How becoming a member opens doors to the thriving UK market and beyond.Tools and services the chamber provides for exporters, from free office facilities to matchmaking with potential clients.The biggest mistake exporters make when entering the UK market and how to avoid itInsights into the importance of selling to people, not just companies, and building trust in the diverse British business landscape.and much more...Subscribe to the Start Global Insights podcast on all major platforms and YouTube.Speakers LinkedIn Profiles:Guest, Nick Charles https://www.linkedin.com/in/nick-charles-75a71a8/Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.bizCreate your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Subscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDgApple podcasts: https://apple.co/3XOb1HqGoogle podcasts: https://bit.ly/3rmpA8RYouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8
29:06 9/6/23
Entering the Canadian markets. Local expert's insights. Part 2.
This episode is devoted to trade with Canada. Part 2.Our guest is Maria Guzman, a Senior International Market Consultant at Ontario Ministry of Economic Development.Maria has 15+ years of experience in international business development with Government & Export Development sector, private Companies and Non/for profit organizations.In the second part of the interview with Maria we will discuss:how to approach buyers and clients in Canadais it worth using chambers of commerce and trade shows in Canadadecision making process and communication culturebusiness culture differences between the provinceshow to get initial trust and build long term partnershipshow to calculate price of your products before talking to local buyers and much more...You can listen the first part of the interview in the Episode 3 of the Season 2.Subscribe to the Start Global Insights podcast on all major platforms and YouTube.Speakers LinkedIn Profiles:Guest, Maria Guzman https://www.linkedin.com/in/-mariaguzman-/Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.bizCreate your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Subscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDgApple podcasts: https://apple.co/3XOb1HqGoogle podcasts: https://bit.ly/3rmpA8RYouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8
32:33 8/23/23
Navigating the Japanese Market: A Guide for Exporters
Discover the ins and outs of entering Japan's business landscape. In this episode, we're joined by Satoru Madono, a Japanese expert with over 40 years of experience in international finance and assisting foreign corporations in establishing a foothold in Japan.Join us as Satoru provides valuable insights and strategies for exporters looking to thrive in Japan's unique business environment. From historical influences to modern challenges, this episode offers a comprehensive guide to success.Key points from the interview:- Closed and Inward-Oriented Country- Government Protectionism- Choosing the Right Local Agent. What to consider- Identifying Key Contacts- Tokyo and Beyond: what other cities are good for entry- Building Relationships and Trust- Addressing StereotypesSubscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDgApple podcasts: https://apple.co/3XOb1HqGoogle podcasts: https://bit.ly/3rmpA8RYouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/
38:12 8/9/23
Explainer: Three easy steps how to research a foreign market
Almost all foreign experts Start Global Insights podcast interviews say this magical phrase to the exporters: Do your homework and research the market you are going to enter.So, the next episode will be devoted to the topic of Market research.The explainer is split into three easy steps that one should follow to complete systematic market research.Here are some key points from the episode:Set clear goals for your market research. What do you want to achieve with your research? Do you want to understand the size of the market, the needs of your target customers, or the competitive landscape? Once you know your goals, you can tailor your research accordingly.Use a variety of sources of information. Primary sources, such as surveys and interviews, can provide valuable insights into the local market. Secondary sources, such as industry reports and government data, can help you understand the broader context.Analyze and summarize your data carefully. Once you have collected your data, you need to take the time to analyze it carefully. This will help you identify trends and patterns that can inform your decision-making.Some useful resources mentioned in this episode:Eurostat https://ec.europa.eu/eurostatWord bank https://data.worldbank.org/US International Trade https://www.trade.gov/country-commercial-guides We hope this episode has given you a better understanding of how to conduct market research for exporters. If you have any questions, please feel free to write to podcasts@start-global.biz or leave a comment on YouTube or Apple Podcast.Don't miss the next episode, subscribe to the Start Global Insights podcast on all major platforms and YouTube.Speakers LinkedIn Profiles:Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Subscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDgApple podcasts: https://apple.co/3XOb1HqGoogle podcasts: https://bit.ly/3rmpA8RYouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8
09:16 7/26/23
Entering the Canadian markets. Local expert's insights. Part 1.
This episode is devoted to trade with Canada. Part 1.Our guest is Maria Guzman, a Senior International Market Consultant at Ontario Ministry of Economic Development.Maria has 15+ years of experience in international business development with Government & Export Development sector, private Companies and Non/for profit organizations.We will discuss:the multinational business culture in CanadaCanada as a gateway to the US marketpackaging regulations and product adaptationinformation sources to analyze different regions of Canadathe significance of a personalized approach when dealing with potential Canadian buyersand much more...Stay tuned for Part 2, where we dive deeper into Canadian buyer expectations and provide additional insights for a successful market entry.Don't miss the next episode, subscribe to the Start Global Insights podcast on all major platforms and YouTube.Speakers LinkedIn Profiles:Guest, Maria Guzman https://www.linkedin.com/in/-mariaguzman-/Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.bizThis podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/Subscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDgApple podcasts: https://apple.co/3XOb1HqGoogle podcasts: https://bit.ly/3rmpA8RYouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8
28:07 7/12/23
Exploring Israel from the perspective of a start-up and innovation ecosystems
In this episode we will talk about Israel, one of my favourite countries in terms of international business that I use as an example in my international expansion strategy courses.My guest in this episode is Or Haviv, a partner, and head of innovation at Arieli Capital.Or has more than 17 years of experience in working with Israeli innovation ecosystem and innovation centres, and will share with you the insights about this side of the country and how to use it to enter the worlds markets.Don't forget to subscribe to Start Global Insights on Apple or Google podcast, YouTube, Spotify and other major podcast platforms.In the episode about Israel we discussed:Israel's position as a strategic location at the crossroads of Europe, Asia, and Africa, making it a gateway to these markets.The country's strong ties with international markets and participation in free trade agreements, such as with the European Union and the United States, providing exporters with access to a wide range of global customers and enabling favorable trade conditions.The country's diverse population, including immigrants from various countries, contributing to a relatively high per capita income and strong purchasing power.Israel's reputation as a thriving and technologically advanced economy, particularly in high-tech industries such as cybersecurity, software development, and pharmaceuticals.The importance of Israel's innovation ecosystem, which has positioned the country as the second-largest hub for unicorn companies after Silicon Valley.If you want to hear more about finding your clients abroad, please, leave us your feedback on Apple podcast or write to the podcast@start-global.bizSpeakers LinkedIn Profiles:Guest, Or Haviv https://www.linkedin.com/in/or-haviv-7462356/Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/Subscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDg Apple podcasts: https://apple.co/3XOb1Hq Google podcasts: https://bit.ly/3rmpA8R YouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8
17:49 6/28/23
How to expand to the UK market
Welcome to the podcast episode, where we explore the exciting topic of entering the UK market.Our guest, Anne Gadd, brings a wealth of experience from her two diverse careers in commerce and law firm marketing. Anne shares invaluable insights on the challenges and opportunities that await businesses looking to establish themselves in the UK.From understanding the vastness of the market and choosing the right location to navigating regulatory compliance, Anne emphasizes the importance of thorough research and preparation. She also highlights the significance of creating a strong online presence and engaging marketing materials tailored to the English audience.Additionally, Anne offers practical advice on networking, building relationships with decision-makers, and persevering through the sometimes-lengthy business development process.Don't forget to subscribe to Start Global Insights on Apple or Google podcast, YouTube, Spotify and other major podcast platforms.In the episode, we will discuss:The opportunities and challenges of entering the UK market as an exporter.The importance of thorough market research and understanding the size and dynamics of the sector you're targeting.Choosing the right location in the UK to establish your business, considering cities like London, Manchester, Birmingham, or Liverpool based on industry sectors.Compliance and regulatory considerations for foreign companies, including the introduction of laws to prevent money laundering and other breaches.Strategies for building strong relationships with UK customers and understanding cultural nuances that can impact business interactions, such as communication styles and business etiquette.The role of digital marketing and e-commerce in expanding your reach and attracting UK customers, including leveraging social media, online advertising, and optimizing your website for local search engine optimization (SEO).If you want to hear more about finding your clients abroad, please, leave us your feedback on Apple podcast or write to the podcast@start-global.bizSpeakers LinkedIn Profiles:Guest, Anne Gadd https://www.linkedin.com/in/anne-gadd-6a23a915/ Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/Subscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDg Apple podcasts: https://apple.co/3XOb1Hq Google podcasts: https://bit.ly/3rmpA8R YouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8
21:27 6/14/23
THE END OF THE SEASON ONE
So, it’s been a quite interesting and exciting time during the first season of the Start Global Insights.We have prepared and recorded 17 episodes of the podcast for exporters, including stories and secrets about 10 different countries.And now it’s time for a small break. We will be back with the new season in one months. And meanwhile you can enjoy listening our episodes about making business in Poland, Romania, Germany, Sweden, Finland, USA, Italy, Estonia, Denmark and of course Ukraine.In the new season we are waiting for the guest from Israel, Norway, United Arab Emirates and many more.See you in the next Season of the Start Global Insights.
00:59 3/29/23
How to export furniture and sell it to Starbucks. Tivoli from Ukraine, an exporter case study.
Can the tradeshows be an effective tool for your international expansion?Many would say – no. But it’s like in he old joke about pesto recipe “Your pesto recipe is bad, I did all what you wrote, but I didn’t have pine nuts, olive oil and basil, so I took peanuts, sunflower oil and parsley – nothing close to the real pesto souse” 😊In this episode of the Start Global Insights I talk to Julia Lisovska, commercial director of the successful Ukrainian family-owned furniture producer Tivoli that exports to more than 24 countries of the world.Julia is sharing their way of going globally and reveals the secrets of successful tradeshows participation.We have discussed:How to use tradeshows and expos efficiently.Why export is inevitable if you would like to grow.How hard is to find clients abroad.Why long-term thinking is a must in international business.And much more.If you want to hear more about finding your clients abroad, please, leave us your feedback on Apple podcast or write to the podcast@start-global.bizSpeakers LinkedIn Profiles:Guest, Julia Lisovska https://www.linkedin.com/in/julia-lisovska-74893598/Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/Listen the Start Global Insights Podcast on all major podcast platforms and YouTube.
26:32 3/15/23
How to generate international leads. The systematic approach.
How to generate leads? How to find clients abroad? These are the most common questions from the exporters that I hear in my consulting practice.So I decided to invite the expert in international lead generation, Maryna Solomanchuk, the CEO of Sparklead.Maryna shared her experience in this field, and we will discuss the following:What is the process of lead generationWhat’s the most important in this processWhy you can’t just send out emails and when it becomes a SPAMWhy buying a clients database may be a bad ideaWhat tools may be use for automatization of the lead generation processAnd much more.If you want to hear more about finding your clients abroad, please, leave us your feedback on Apple podcast or write to the podcast@start-global.bizThe tools, mentioned by Maryna in the episode:LinkedIn data extraction: https://phantombuster.com/Customer data providers: https://www.zoominfo.com/ https://seamless.ai/B2B lead generation: http://bit.ly/3ZvYxDECRM: https://www.creatio.com/crm ; https://www.pipedrive.comSpeakers LinkedIn Profiles:Guest, Maryna Solomanchuk https://www.linkedin.com/in/marina-solomanchuk-25775b39/Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/Listen the Start Global Insights Podcast on all major podcast platforms and YouTube.
29:30 3/1/23
Ukraine is the capital of not only freedom... How to sell to Ukrainian markets? And yes, even during the war!
In this episode we will talk about Ukraine and how to do business in the country as even during the war it has a tremendous potential for international trade.And not to be bias about the country I asked the General Manger of Cisco Ukraine, Serhiy Martynchuk to help me with insights.Sergii has more than 20 years of experience in sales and developing business in Ukraine and several other CIS countries.We will talk about the following:How’s the business in Ukraine doing during the war.What is the roadmap for entering Ukrainian market.Ukraine does not have other choice than to win.How easy it is to reach the decision makers.How to find proper partner in Ukraine.Is it possible to do business with government.How digitalization fights corruption.What are the opportunities after the war and why you need to start preparing already now.What is the negotiation culture in Ukraine.Is there any difference between CIS countries and Ukraine.Why many foreign businesses have big interest towards the country despite the war.And so much more that we definitely want to make another episode about that.And if you want to hear more about Ukrainian business culture, please, leave us your feedback on Apple podcast or write to the podcast@start-global.bizSpeakers LinkedIn Profiles:Guest, Sergii Martynchuk https://www.linkedin.com/in/sergii-martynchuk-5a31411/Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/Listen the Start Global Insights Podcast on all major podcast platforms and YouTube.
32:10 2/15/23
How to make business in Denmark, the happiest country in the world
The next episode is devoted to the one of the happiest countries in the world – Denmark.Peter Kofler – Danish entrepreneur is sharing his experience and insights on how to make business in his country.We will discuss:Why Denmark is a good choice to start your international expansionIs it easy to reach decision making persons in DenmarkThe Danish communication cultureIs it worth taking part in Danish exhibitionsThe digitization in DenmarkAnd much more…Don't miss the next episode, subscribe to the Start Global Insights podcast on all major platforms and YouTube.Speakers LinkedIn Profiles:Guest, Peter Kofler https://www.linkedin.com/in/electrominds/Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.bizThis podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/
31:29 2/1/23
Explainer: How to choose your international expansion focus markets
There are around 200 countries in the world you could sell your goods and services. But your resources are always limited and it’s impossible to enter all countries simultaneously. How to understand what country should be your TOP priority?In this explainer episode your host Dmytro Shvets, the international expansion consultant, is sharing his experience in choosing the right market for your international expansion.You will get a step-by-step instruction on how to prioritize your potential markets and focus your resources in the most efficient way.This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/Mentioned URLs:Import export statistics: trademap.orgWorld Bank: data.worldbank.orgStatista: statista.comFood and Agriculture Organization: fao.orgFull episode transcript:The second step of the journey is to understand where you would sell your goods or services and choose the focus market for your international expansion.So, today I will share with you the approach that I use in my consulting practice and show you how to choose your markets based on facts and not emotions.Every country, every market has its own rules, languages, and specifics. Entering one single country may take from one year to several.And now answer the question: How many resources do you have? And whether they would be enough to do all these things simultaneously in the whole world?So, the only way to deal with limited resources is to focus.But how to do that? How to select from the nearly 200 countries? Well, the first thing you need to do when you are looking for something is to clearly understand what you are looking for. You need to describe the market that would be the best match for your product. In other words, to make a list of criteria that will help you to filter all the markets and select the best one for your business.To simplify the approach, you have two very basic criteria. Where is the biggest number of your clients and where it would be the easiest to enter. So, you can start from these criteria and decompose them further, thinking what will show you that the market is exactly what you are looking for.To make this easier I usually split the list of criteria in 2 tiers. The 1st tier for data easily available in the open-source statistics databases. For example, the average income, population or imported goods. You may find the links in the description of this episode.These data will help you to narrow down your search to the 5-7 countries where you can look for more detailed information in local sources according to the second-tier criteria. The second-tier criteria may be already more country specific, for example number of distributors and retail networks, prices for your products, certification needed to enter or local business culture.Now you can collect the data needed and organize them in one table. The first column of the table will consist of countries names and the first table row - of your criteria. Having done this, you will get your focus markets and your next step would be to analyse them deeper to understand how to enter them.
07:11 1/18/23
How governments support exporters and what free resources you can find for your international expansion.
When you start exporting you don’t have to look for tons of information, there are organisations that already have done it for you.Most of the developed countries have so called Trade Promotion Offices that help their own exporters to sell internationally. But who said you can’t use this information as well not being from that country.The guest of this episode is Andriy Lytvyn, the deputy director of the State Institution Entrepreneurship and Export Promotion Office of Ukraine.The office analysed the best practices of all major TPOs in the world and now helps Ukrainian exporters to expand globally.We will talk about:What are the main challenges of exporters in their international expansionWhy the US market is not the best idea to start withWhat countries are the most difficult to enterHow clusters help to enter international marketsHow efficient are the official trade missionsAfrica as a destination pointWhat country is considered to have the world’s best Trade Promotion Office Don't miss the next episode, subscribe to the Start Global Insights podcast on all major platforms and YouTube. Speakers LinkedIn Profiles:Guest, Andriy Lytvyn https://ua.linkedin.com/in/andriilyvtyn/enHost, Dmytro Shvets https://www.linkedin.com/in/dshvets/Web-site of the State Institution Entrepreneurship and Export Promotion Office of Ukraine https://export.gov.ua Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/ Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/
28:54 1/4/23
How to export to Italy. The insights from the local expert.
If you think about Italy, what comes to your head? Sunny beaches, pizza, pasta, fashion, supercars…But in addition to that Italy is a huge market for exporters from all over the world. Many different regions with own peculiarities and needs.We discussed how to export to this sunny European country with a special guest of our Start Global Insights Christmas episode Dario Peirone, the chairman of the board of CEIPIEMONTE.From the episode you will know:What’s the difference between the regions of ItalyWhere is the best place to do business with ItaliansWhat’s common between space and ItalyWhat is the business and negotiation cultureWhere to look for local partnersWhat to keep in mind when choosing a local agentAnd much more as usual… Don't miss the next episode, subscribe to the Start Global Insights podcast on all major platforms and YouTube. Speakers LinkedIn Profiles:Guest, Dario Peirone https://www.linkedin.com/in/dario-peirone-343a474Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/ Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/
28:13 12/21/22
Selling IT to Germany. Insights from the local expert - SVP of LeanIX
In this episode we will talk about B2B sales in Germany with Christopher Cole, a Senior Vice President for EMEA at LeanIX named by Deloitte as one of Germany's fastest growing technology companies in 2022.We were really lucky to get Chris sharing his multinational sales experience and to discuss with him the following:- The potential of the German market- How to generate leads in Germany- What you need to know about German business culture- What sales stage takes most of the time- How important is to speak German- Why Germans are so thorough in making the decisions- What is the role of marketing in B2B sales… and much more, as alwaysDon't miss the next episode, subscribe to the Start Global Insights podcast on all major platforms and YouTube.URLs in the episode:The platform for webinars mentioned by Chris https://www.brighttalk.com/Speakers Linked In Profiles:Guest, Christopher Cole https://www.linkedin.com/in/ccole4Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.bizThis podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/
31:15 12/7/22
Romania. Analysing the market with local expert.
In this episode we will talk about Romania with Romulus Oprica – the managing partner of market research agency BrandBerry.Romulus has more than 20 years of experience in market research and marketing consultancy in Romania. During his career Romulus worked both with local Romanian companies, international corporations, and NGOs.We will discuss:Where to find information about Romanian marketsWhat is the best way to find local partnerHow to check the reliability of potential local partner in RomaniaHow to negotiate in RomaniaIf Dracula is still aliveAnd much more…The URL used in the episode to check legal entities in Romania: https://www.romanian-companies.eu/This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now.Work with verified teams. Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/
27:48 11/23/22
Ukrainian e-bikes for the US market. A story of one exporter.
This time my guest is Daniel Tonkopi, the CEO and founder of the unique Ukrainian e-bike producer Delfast.Their bikes hold the world records in speed and distance, drive longer than Tesla, used by police, army and ordinary people around the world.In our conversation Daniel shares his story about entering US market.We will talk about:How to sell in USWhat is the role of PR and marketing in international expansionWhat is the best way to understand the local markets...and other insights from the experienced exporterThis podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now.Work with verified teams. Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/
30:43 11/9/22
Exporting to Poland. How you should communicate about your business before you start sales.
Today my guest is Karolina Janik and we will talk about Poland and communication you need to make about your business before starting your export. Karolina has almost 20 years of experience in marketing communication. She is the owner & CEO of Personal PR, the biggest integrated communication agency in Pomerania in Poland and lecturer in the University of Gdansk.We will discuss:What is the roadmap for entering Polish marketWhat are the biggest mistakes foreign companies doHow to get published by Polish mediaHow get insights about the market from the potential Polish clientsIs it important to know Polishand much more...This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/
35:19 10/26/22
Explainer: How to start exporting. The international business expansion roadmap.
In this episode you will hear what steps should be made by exporters in order to expand their sales to new markets.Your host Dmytro Shvets, the international expansion consultant, shares his vision of international expansion roadmap based on more than 15 years experience of creating export strategies.
08:39 9/30/22
The story of Finnish trolls. How do Finnish companies make international business and how to sell to Finland
The guest of this show is Topi Paananen, the CEO and Entrepreneur at Peikko Group, a Finnish construction company.Topi has more than 20 years of experience in global business development, 17 of which in the family owned Peikko Group. He was also named by EY as an entrepreneur of the Year in Finland in 2020.We will talk about:How to international markets can increase your revenue from tens of millions to hundreds of millionsWhy trust is one of the most important issues in doing business with FinnsWhy to enter multiple countries at once is a bad ideaHow not to be fooled by Finnish quietnessWhat you need to know before negotiation with FinnsAnd many more interesting insights…
30:29 9/14/22
Customer Experience Management in Estonia. How to understand Estonian customers.
This time the guest of the show is Andrus Kotri, the customer experience expert from Estonia.We will talk about the Estonian Market from the perspective of local customers and local business culture.Andrus has more than 10 years of experience in understanding customers in all Baltic countries, and Estonia in particular, and 17 years of international business experience in Eastern, Northern and Northern Europe.From the conversation you will know:What the customer experience management is and why it is important for your business.What you should start your business expansion with.How different the demand in Estonia and other countries is.Why you need to adapt your unique sales proposition to the local market.How to understand the local customers’ needs and get the feeling of the market.What the best market research is.If you need to change the packaging of your product for the local market.How to treat your first sales to the country.How easy it is to make cold sales in Estonia and other Baltic countries.How to use exhibitions in Estonia.And many more amazing local insights…This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/The host of the podcast is Dmytro Shvets, the director of Start Global LLC.Dmytro on LinkedIn https://www.linkedin.com/in/dshvets/Listen the Start Global Insights Podcast on all major podcast platformsGoogle Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tZWRpYS5yc3MuY29tL3N0YXJ0Z2xvYmFsaW5zaWdodHMvZmVlZC54bWwApple Podcast: https://podcasts.apple.com/us/podcast/start-global-insights/id1634963261 Amazon music: https://music.amazon.com/podcasts/ea1fafef-d325-465a-b544-f8eef7a66b70/start-global-insightsYouTube Channel: https://www.youtube.com/channel/UCCsoVzefx445ORFgmpXxC0g or in your browser https://www.start-global.biz/en/start-global-insights/
33:25 8/31/22