Show cover of Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

Marketing for eCommerce is a podcast hosted by Bryan Bowman, Founder of eCom Underground. Each week he shares innovative strategies for acquiring leads and sales in your eCommerce business, whether on Amazon, Shopify, ClickFunnels or Big Commerce. Each episode features actionable steps that you can implement immediately to start seeing greater profits in your eCommerce business. The future of eCommerce success belongs to those that eliminate commodity and develop a community. That’s the key to creating a long-term asset that can be sold at a profit. Listen to the real stories of entrepreneurs and business owners just like you and how they overcame struggles and found success. Discover how to make Facebook advertising, Amazon advertising, YouTube advertising, Twitter Advertising, Google Adwords, Linkedin advertising (and more) work for your business.

Tracks

Is Jiu Jitsu The Secret To Growing Your Business?, Ep #115
Your passions can make you rich... but not in the way you've been told.  Here's how my passion for Jiu Jitsu helped me in business and how it will help yours. Link to the video version of this episode: https://youtu.be/pU2xExxoZik Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
22:43 09/23/2022
The Most Useless Number In eCommerce, Ep #114
You've heard this number mentioned a million times... whether you sell on Shopify or use Clickfunnels... it's a useless number, but not all hope is lost. Link to the video version of this episode: https://youtu.be/SKU9m9rfOxw Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
14:38 09/16/2022
Why The “Marketing Funnel” Is Wrong!, Ep #113
The "Marketing Funnel" is costing you money. Stop losing money and do this instead… I've had a problem with the "Marketing Funnel" concept for a long time. In this episode I finally break my silence and reveal the ugly truth: Link to the video version of this episode: https://youtu.be/Z-xUkbhex1I Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
10:42 09/09/2022
Sales Stuck? Here’s How To Scale Your eCommerce Brand, Ep #112
Here's the exact framework we use to help 4 figure per month brands scale into 7 figure per month brands... as efficiently as possible. Link to the video version of this episode: https://youtu.be/_dukVlgmzFs Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
18:22 09/03/2022
7 Paid Ads Blunders You MUST Avoid In 2022 ...You've Been Warned, Ep #111
If your Facebook Ads (or any paid ads) are struggling to perform profitably in 2022... watch this video to discover why and what to do about it. We're taking applications right now for 3 spots that have just opened up in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay").  If your eCommerce brand is doing at least $10k per month you may be a good fit. Email support@ecomunderground.com for application details. Link to the video version of this episode: https://www.youtube.com/watch?v=TbvzE5DLhag Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
35:56 06/08/2022
The Good, Bad and Ugly of $100k to $1 Million in 12 months, Ep #110
Want to know what it takes to go from $100k to $1 Million in 12 months... warts and all? We cover it all in this video.  Listen, learn and implement. In this episode, I’m excited to have my friend and former client Ameka Coleman.  Ameka is the Founder of Strands of Faith and she’s had an incredible journey. She shares it all in this episode. We're taking applications right now for 1 remaining spot in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay").  If your eCommerce brand is doing at least $10k per month you may be a good fit. Email support@ecomunderground.com for application details. Link to the video version of this episode: https://www.youtube.com/watch?v=5kgM2XTNip0 Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
42:43 04/02/2022
What Can You Learn From A $6 Million Per Year Entrepreneur?, Episode #109
What if you could get a seat at the table with the Founder of a $6 Million per year business (with a 42% profit margin)?  In this episode, I’m excited to have my friend Cole Humphus as a guest. Cole rapidly scaled the online photography education company Cole's Classroom to 10,000 members & multiple 7 figures in profit before the company was acquired by ShootProof in 2019.  Now Cole is focused on helping other online businesses consistently grow with sustainable & predictable profits so they can have great businesses without sacrificing a great lifestyle.  Note: Towards the end of the podcast, we dive into tactical tips you can apply today to increase revenue, profit and customer lifetime value. Take notes. Learn more about working with Cole to grow your business at www.rapidscalegroup.com Link to the video version of this episode: https://www.youtube.com/watch?v=W3yBxix5h8w Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram  
37:55 03/24/2022
The Secret To Making BIG Money In eCommerce, Ep #108
Tired of the hype and want to know what it actually takes to grow a multiple 7 figure eCommerce brand? Here's the no BS answer. We're taking applications right now for 2 remaining spots in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay").  If your eCommerce brand is doing at least $10k per month you may be a good fit. Email support@ecomunderground.com for application details. Link to the video version of this episode: https://www.youtube.com/watch?v=upg3tedGV4U Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
24:31 02/25/2022
Will Ads Even Work For Your Brand? Find out now., Ep #107
Do you know the most important question to answer before running Facebook Ads, or any ads for that matter? Here’s a hint: Will Ads Even Work For Your Brand? In this episode, I break down the math behind this question and show you how to definitively answer this question.  This is probably the most important episode I’ve done about ads. Enjoy. Link to the video version of this episode: https://www.youtube.com/watch?v=mRjDTGdfkbI Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
20:42 02/19/2022
Secrets From A 7 Figure Per Month Shopify Brand, Ep #106
What Does It Really Take To Build A 7 Figure Per Month Shopify Brand? Listen to this podcast to find out… In this episode, I’m speaking with a dear friend and client, Kati Evans. Kati and her husband have built an incredibly successful brand on Shopify selling candles. In this extremely candid conversation, Kati shares the highs, the lows, the things you must do and the mistakes you must avoid on your journey towards 7 figures and beyond. This is one of my favorite episodes to date so don’t miss this one. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
37:17 02/09/2022
Don’t Run Another Facebook Ad Until You Hear This!, Ep #105
Do you know the most important number in your Facebook Marketing? Listen to this podcast to find out… If you’re struggling to scale your revenue and Facebook Ads then this episode is for you. Discover what this number is and most important of all, learn what to do about this number once you’ve calculated it. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
18:42 01/31/2022
Can You Still Win With Facebook Ads After iOS 14?, Ep #104
Can you still win with Facebook Ads after the iOS 14 updates? Frankly, the answer is… it depends. It depends on whether you’re applying the 7 rules I share in this episode. Apply the rules and win. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
24:16 08/13/2021
Frameworks To Help You Scale Your Brand, Ep #103
What should you focus on TODAY for maximum growth in your business? If you don’t know then you definitely want to tune into this episode! I share the exact framework we use to evaluate and scale our brands, our client brands and even brands we’re looking to acquire. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
20:23 06/25/2021
Getting The Most From Your Email Marketing, Ep #102
What percent of your total monthly sales are coming from email? If you don’t know then you definitely want to tune into this episode! Discover how email helps you get people to spend, spend more and spend more often. Plus, I’ll share the best email platform for eCommerce sellers and talk about the biggest mistakes we see and what you can do to avoid them today. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
16:39 06/15/2021
The Power Of Virtuous And Vicious Cycles, Ep #101
How do you recharge and rebalance to maximize your potential? In this episode, we’re gonna talk about something we all need to be talking about way more as entrepreneurs… Self care and managing the flip side of our drive and ambition. Burnout happens when we don’t create routines that balance the 5 core areas of our physical and emotional health: Air, Water, Sleep, Movement, and Food. Let’s dive in and talk about how you can build and optimize your own self care routines to make sure you show up as the absolute best version of yourself every day. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
17:24 04/16/2021
Making Money From Getting The Most Out Of What You’ve Got, Ep #100
How much more does it cost to acquire a customer than to keep one? If you said 5-7 times you’d be right… Which begs the question… Why aren’t you doing more to maximize the value and bond with those customers. In my experience, the easiest win in your business is getting the most out of what you’ve already got. Namely, your existing customers. That’s what we’re talking about today. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
12:58 02/19/2021
A Simple, Yet Powerful Framework For Maximizing Your Potential, Ep #99
What if you could only pass on 1 piece of advice, what would it be? This episode is a bit different… I won’t be sharing a specific eCommerce strategy or tactic, however, what I share will profoundly impact your business and so much more. If I were asked to pass on 1 piece of advice that would help all of us maximize our potential… this is it. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
15:47 01/29/2021
The SCALE Framework For Building Your Brand, Ep #98
How do you scale your eCommerce brand in 2021? Getting your first sales is exciting, but you quickly learn that what gets you traction in eCommerce isn’t the same thing that’s going to help you scale in eCommerce. So the question is: how do you go fast and scale your brand in 2021? In this episode, I’ll explain a simple framework I created called SCALE that’ll help you determine what exactly is going to help you grow and what you’ll focus on this year. Whether you’re just getting started or you’ve already been selling, this will help you. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
12:48 01/22/2021
The Most Important Shopify Apps In 2021 Part 2, Ep #97
What Shopify apps are the MOST important apps you need to have in your store? In part 2 of this 2 part episode, I keep sharing the most important apps you’ll need in your store in 2021. Like I mentioned last time, we didn’t pick these apps because they’re the most popular or because they’re trending. We picked them because they are part of a bigger system that’s required to build and scale your brand. In this episode, we’ll dial in the 3rd and 4th Power Levers of your eCommerce business and I’ll share the essential apps you’ll need. Resources mentioned in the episode: Klaviyo - Start your account here* *Note, some links listed here and mentioned on this episode are affiliate links and we do receive a commission if you sign up using these links.   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
18:48 01/15/2021
The Most Important Shopify Apps In 2021, Ep #96
What Shopify apps are the MOST important apps you need to have in your store? In part 1 of this 2 part episode, I breakdown the most important apps you’ll need in your store in 2021. We didn’t pick these apps because they’re the most popular or because they’re trending. We picked them because they are part of a bigger system that’s required to build and scale your brand. I’ll explain exactly why you need them and how they fit into your store’s conversion and retention system. You do not want to miss this 2 part episode. Resources mentioned in the episode: Klaviyo - Start your account here* Optimonk* *Note, some links listed here and mentioned on this episode are affiliate links and we do receive a commission if you sign up using these links.   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
21:13 01/12/2021
How To Focus For Growth In 2021
Focus, focus, focus... It seems the advice you get when asking the question "How do I grow my business?" And for good reason... it's good advice. But exactly how do you focus in an eCommerce business and decide what is the most important thing you should be doing now to grow your brand? That's what I'll cover in this episode. I share the framework we use internally and with our students to identify the "one domino" you need to focus on knocking down. You'll walk away for this episode with massive clarity on what exactly you need to do next in your business. Listen, take notes and apply this today in your eCommerce business!   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook
13:21 01/08/2021
If You Want To Succeed, Stop Focusing On Results, Ep #94
It’s natural to think a focus on getting great results will naturally lead to the ultimate success we’re striving towards.   It turns out, that can actually hold us back and sometimes even be detrimental to our success.   In this episode, I discuss a simple lesson I learned that has had a dramatic impact on how I progress towards the big targets I set in my life.   Listen, take notes and apply this today in your eCommerce business!   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook
14:13 06/12/2020
How To Make More $$ With Less Using Quizzes, Ep #93
This might seem backwards, yet, many times making more in your business actually comes down to doing less.   In this episode, I’ll talk about how we use quizzes to make more while actually giving our customers less choices! What?!    Listen, take notes and apply this today in your eCommerce business!   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook
15:14 06/05/2020
The Most Important Factor When Building A Community, Ep #92
Considering building a community like a Facebook Group for your brand?   There are a handful of important decisions to make when building a new community…   However, none are more important than this:   Initial Conditions.   Nothing will influence how effective your group is and will be more than Initial Conditions.   In this episode I explain what Initial Conditions are and how to make sure you get them right.  Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook
10:03 05/29/2020
How To Build A Steady Stream Of Customers, Ep #91
Are you hunting or farming in your eCommerce business?   Most sellers are hunting…   They go out and eat what they catch - day in & day out.   Successful sellers are farming.   The prospects they connect with today might buy today, however, they will most likely not buy today.   That’s good news for you.   Why?   Because the “hunters” stop paying attention to the overwhelming majority of people that won’t buy today, but will buy tomorrow, or the day after.   This episode is all about building your pipeline and how to make sure you have a constant stream of customers coming into your business.   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook
21:50 05/22/2020
Get The Most From Your Promo Emails, Ep #90
Email marketing is a classic "Important, But Not Urgent" item in our businesses... ESPECIALLY eCommerce businesses. However, email is hands down the best asset in your business that you're probably not utilizing enough or to it's maximum potential. In today's episode I'll breakdown one of the most important email campaigns every single brand must get right: Promotional Emails. By the end, you'll be crystal clear on where to start and what to do next. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook
20:04 05/19/2020
Maximize Profitability by Connecting with Customers, Ep #89
It’s Q4, sales are skyrocketing, and NOW is the time to connect with customers. As an eCommerce seller, you’re in the middle of the fight - outbidding your competition and getting products out to customers. But the big payoff comes in Q1. Prepare for that by nurturing those customer relations now. Don’t miss the window of opportunity. Listen to this episode - find out the importance of timing, how to build relationships with your customers, and how to maximize profit. Follow these crucial steps in connecting with customers Building bonds with your customers is key to the growth of your eCommerce business. The more you build those relationships, the more profitable they become. Follow these steps to connect with your customers: Systematize and automate followup Create more content  Build community These take time to set up so it’s important to block out time in your calendar. Do it TODAY. It will be worth the investment. You’ll start to develop relationships with your customers and connect with them. Listen now to hear more details of how you can do this. How to monetize those relationships The key to maximizing profitability is to act now. Remember, you have something people need and they’re willing to pay for it. Make the value of your product so high that it dwarfs the price. Understanding this concept was a game-changer for me and my business. Get to know your prospects and the reason they want your product. Then, position your product in a way that guarantees a sale. It’s not about manipulation, but rather, giving your customers what they want. What’s the CORE of your backend profitability? Some of the most successful brands have made it big through frontend acquisitions alone. But the backend is where the profit is. There are no advertising costs, no acquisition costs. The key to backend profitability is cross-selling. But remember, this has to be done in a timely manner. Don’t miss out. Follow up with your customers and make them an offer they can’t resist. Listen to this episode where I share what I’ve done in my business. It has had great results. Find out detailed steps on how you can optimize your backend profitability. Put money in your pocket by taking action TODAY!  Form a virtuous cycle that results in exponential growth Once you acquire the customer, make sales, and start maximizing profitability, you form what I call a virtuous cycle. This cycle leverages the four pillars - getting more leads, increasing conversion rates, increasing AOV, and maximizing lifetime value. As you make more money, it allows you to pour into getting more acquisitions. That leads to acquiring more customers and making more profit. Experience the big payoff firsthand by following the steps I outline in this episode. Outline of This Episode [0:33] What is the big payoff? [3:02] Maximize customer relations and profitability [6:57] Utilize these three things to strengthen those relationships  [10:14] How to monetize those relationships you’ve built [11:58] What is the CORE of your backend profitability? [15:27] How to see exponential growth in your eCommerce business Resources & People Mentioned “Do Things that Don’t Scale” - by Paul Graham Dan Kennedy Jay Abraham Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook
17:40 12/20/2019
Learn the Psychology of Success, Ep #88
The psychology of success begins with this question: Who do I have to become to have what they have? We each know someone successful in business or accomplished in a particular skill. It’s easy to think you could never achieve what they have. But consider this: instead of responding in jealousy or defeat, focus on what you could do to attain that level of success.  This perspective was a game-changer in my life and business. I had to focus on what it would take to get to that place of success. Listen to this episode where I talk about the need for a growth mindset. It will change your life and business. How to use the psychology of success to tap into your superpower A growth mindset is what’s needed to attain success. Some of the most wealthy people have the mindset that change is attainable. You can have the same mindset. Be certain that you can develop the skills you need to get to where you want to be. Find out how environment is key in making you rise to a level of greatness. You can’t simply rely on willpower alone. Tap into your superpower - adaptability. We as humans are the most adaptive creatures on the planet. Listen to this episode to learn how this superpower helps you rise to greatness and achieve things you never thought possible. Take deliberate steps - create an environment that forces greatness There are tactical things you can do to create an environment that forces greatness. I have to remind myself of these regularly. The first step is what I call elimination - getting rid of distractions. Think about it this way: The average CEO reads one book a week. I read two per week. Maybe you think you don’t have time to read. But if I asked how much time you spend on social media, your phone or TV, you’d see where your time is going. Instead of relying on willpower to turn off the TV, simply eliminate it.  This strategy of elimination goes hand in hand with making a huge investment. Learn how to invest in yourself. I’ve done it and have seen great results. Find out how big investments force you to become a better person.  Wake up your competitive spirit Another deliberate step you can take is to get competitive. Think of people you see as role models in your life - in business or other areas. We all need examples and it’s always good to learn from others. But go beyond that. Observe what they do and learn how to do it better. See them as your competitors. As you continue to improve on what they’re doing, you’ll get ahead of the game. Wake up that competitive spirit and it will become a huge asset in your business. Find the secret of ritual and routine  Another asset may be something that goes against your grain. No one likes to be told what to do, but the truth is that structure breeds freedom. If your goal is to succeed in life, the only way to get there is through a routine. It may sound uncanny - but the more structure you have, the more free you become. Listen to this episode to hear some of the rituals I’ve built. These not only give me more freedom in the day-to-day, but they also help me function in peak performance. Find out why these rituals and routines are more essential than mere willpower.  Outline of This Episode [0:41] The game-changer for me in life and business [7:30] Tap into your superpower [9:57] Create a forcing function for success [11:51] Be willing to make a HUGE investment to become the best [14:07] Wake up your competitive spirit [15:11] Create peak performance through ritual and routine Resources & People Mentioned Willpower Doesn’t Work - by Benjamin Hardy Mindset - Carol Dweck Warren Buffet Relentless- by Tim Grover Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook
18:22 12/13/2019
Implement this Effective Product Marketing Strategy, Ep #87
What’s the best way to use your product marketing to connect with your audience? It’s all about painting a mental picture. Learn how to communicate your unique selling proposition most effectively. The key is using simplicity and familiarity. When introducing your product don’t overcomplicate it. Listen to this episode to hear the best strategy to get people’s attention and how to get them to spread the word about your product. How schema plays an important role in product marketing Schema is information in your mind that’s familiar. Think about if I were to ask you what a pummelo is. If you didn’t know the answer, I could describe it in great detail - the color, the texture, the taste. But it would be most helpful if I said it’s like a super-sized grapefruit. I tapped into your schema of grapefruit to help you understand what a pummelo is. You can do the same when describing your product to tap into what the buyer is already familiar with. What is an IKOLA and how can you use it to your advantage? Steve Jobs talked about using what he called “IKOLAs.” It’s an acronym for “it’s kind of like a…”  One of my favorite branding examples is Scrubbing Bubbles. In their branding, they use an IKOLA. They don’t talk about the chemical composition of the product. They help you visualize it by giving personality to these bubbles. It’s kind of like having small scrubbers doing a thorough cleaning job in your bathroom. It’s easy to understand and remember the product. Find out how to use IKOLAs in marketing your product and see the difference it makes. Make it simple. Don’t speak techno-babble “The quicker picker-upper”  “Just do it”  “Melts in your mouth - not in your hands”   These well-known product descriptions create images and emotions that we’re familiar with. They’re perfect examples of simple communication that creates desire in a customer. Speaking simply doesn’t mean dumbing down ideas. It’s a way to connect people with your product. In behavioral psychology, studies have shown that when people are confronted with a complex idea, it triggers an alert in their brains. This leaves room for doubt and confusion, hindering the decision-making process. You want your customers to say yes - not maybe. Don't give them a reason to look elsewhere. How to make your USP stick When you keep your marketing ideas simple, it helps you do two things - tear down barriers and tap into something your customers already know. It’s easy to understand, it makes them stop, and it gets their attention. Once you have their attention, trigger emotions that cause them to take action. Find out in this episode the best methods on how to tap into people’s schema. It will make your product memorable and easy to share. Outline of This Episode [1:57] Find help in your marketing by using this simple illustration [3:17] How you can best communicate your USP [5:03] Make it simple. Don’t speak techno-babble [8:15] How to tap into people’s schema Resources & People Mentioned Made to Stick - by Chip Heath & Dan Heath Steve Jobs Russell Brunson Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/  On Facebook
11:15 12/06/2019
A Superpower Swipe File Can Help You Pull Out Of Personal Slumps, Ep #86
We all have superpowers - the problem is that most of us don’t recognize them as such. We need others to point them out to us. This episode is about that - and it’s sparked by a conversation I was having with a friend just this week. He’s feeling down, like it’s hard for him to get himself into the game and I totally understand the feeling. I want you to hear what I shared with him because I think it’s powerful. If you can do this one thing you’ll equip yourself with the tools you need to pull yourself out of that slump every time it happens. Give yourself permission to feel down. On the other side of pain is tremendous power Before we get too far into this, I want you to understand something - nobody can be motivated and “up” all the time. Life simply isn’t that way. In spite of the impression we get from Instagram, nobody’s life is perfect and happy all the time. And here’s the good news - it’s OK to feel down. We need to learn how to let the pressure off of ourselves and quit expecting that we should be full of motivation and energy all the time and give ourselves permission to be down when the time comes. When we can do that - and work through the painful down time - we’ll find tremendous reserves of power available on the other side. Start with the 5 core elements you need as a human being One last thing before I tell you what I told my friend. As human beings we all need 5 core elements to be well adjusted and healthy. Too often we jump to radical things like therapy or fasting or a crazy eating plan when all we really need to do is focus on these 5 basics consistently. What are they? Water, sleep, movement, diet, and air. I spend a small portion of this episode explaining what I mean by each of those and why they are so important. If you take nothing else away from this podcast but can get yourself going in the right direction with these 5 things, you’ll be doing well. Do you know what a swipe file is? The concept of a swipe file comes from the famous copywriters who have made their money by fashioning headlines, marketing campaigns, and advertisements. They would pay attention to the other marketing and branding going on around them and keep examples of things that inspired them or that they thought were particularly brilliant. When they were ready to create their next piece of work, they would not start from scratch. They’d go to that swipe file and begin pursuing the ideas that had made them want to do great work themselves. Without fail, they’d find some ideas to put together that would serve as fuel for their current project. Keep that concept in mind as I reveal what I told my friend. He needs to create what I call a “superpower swipe file.” What the heck is a superpower swipe file? Along the lines of a traditional swipe file that any entrepreneur, writer, or business owner might create, you can and should create your own personal swipe file. It’s not for capturing great business ideas - it’s for capturing the great things that are said about you, your services, and your products. When people praise us, we need to do more than just say “thank you.” We need to pay attention. And if we are able to pay attention over time - by keeping the notes, emails., etc. - we’ll be able to encourage ourselves with the truth of what others have seen in us, on the spot, when we need it. My friends - please start your superpower swipe file today.  Outline of This Episode [0:37] The reason I’m sharing this topic with you [1:23] The feeling of being stuck, being out of the game, without motivation [2:01] Give yourself permission to feel down [3:32] Nature is a tremendous resource for resetting your mood [4:55] 5 core elements everyone needs [8:08] Create a superpower swipe file [12:52] And about a business swipe file...   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/  10 day free test drive of the community: https://www.ecomunderground.com/testdrive  On Facebook Subscribe to Marketing For eCommerce
14:17 11/29/2019