Show cover of Launch Life

Launch Life

I’m Jeff Walker, the creator of productlaunchformula.com – a system that’s been used by thousands of entrepreneurs in hundreds of different niches and markets. My students and clients have done well over $500 million in product launches. I’ve helped so many regular folks quit their jobs and grow serious businesses, and now I want to help guide you through building the business and the life of your dreams. This podcast is all about getting you off the 12+ hour days/7 days a week treadmill and helping you build a business and life you love.

Tracks

The Big Idea Behind the Biggest Launches - Launch Life With Jeff Walker Episode #49
What’s the difference between a big launch and a really big launch? Usually the super successful launches have a big “hook” that helps them attract the right people. Here’s what I mean… Here’s the link for the livecast that I mention in the video: http://bit.ly/rich-csib MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
09:39 03/26/2020
Behind the Crazy Business Growth - Launch Life With Jeff Walker Episode #48
If you want to improve your life, it’s easier than ever to grab a book, take a course, or get coaching. And you can learn a lot and have some real breakthroughs from doing these things. But if you really want explosive growth and serious results - not just in your business, but in every part of your life - then there’s something else you should try... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
04:51 03/19/2020
The Most Important Lesson - Launch Life With Jeff Walker Episode #47
Long ago, when I was first starting out, I learned the most important lesson of my career. I thought about this recently when I was at an event with some of the world’s most brilliant marketers and entrepreneurs. Looking around the room, I noticed they had all learned that same lesson... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
05:18 03/12/2020
Three Things to $200k - Launch Life With Jeff Walker Episode #46
Things have changed since I started my first online business in 1996, but these are the three things that I obsessed over to build my business at every stage of my business... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
05:43 03/05/2020
Knowing What They Really Want - Launch Life With Jeff Walker Episode #45
Lots of online entrepreneurs want to have an online course or training program, but these things don’t just magically come to life. I didn’t just sit down one day and write out my flagship program… and even if I could have done it that way, I would’ve missed out on a huge advantage. Here’s what I did first - and how it can benefit any business... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
04:34 02/27/2020
When Do I Get to Buy the Jet? - Launch Life With Jeff Walker Episode #44
As your business grows and the money starts to come in… lots of things will change. Including how and when you invest in yourself and your business. Here’s how to think about those changes… and yes, there are times when it pays to spend more than you need to. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
07:22 02/20/2020
They Didn’t Charge Me a Dime - Launch Life With Jeff Walker Episode #43
I broke my ski boot recently… and had two completely different experiences at local ski shops when I tried to have it fixed. One store wanted to sell me a brand new (read: expensive) pair, and the other did something that absolutely blew me away. They’ve got a customer for life now… here’s what happened (and why it’s important for your business). MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
05:30 02/13/2020
Counting the Money - Launch Life With Jeff Walker Episode #42
The song says, “You never count your money when you’re sitting at the table”... well that might work in some places, but it doesn’t work in business. You need to count the money, and here’s why... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
05:07 02/06/2020
Getting to Dollar One - Launch Life With Jeff Walker Episode #41
Entrepreneurs are always coming up with new ideas for their businesses – I’m pretty sure we’re just wired that way. The grass always seems to be greener on the other side of that new project, and it’s so easy to think, “Yes! This is it!” But take a deep breath - here’s what to do before you start throwing all your resources into the new new thing… MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
03:45 01/30/2020
The Most Important Sale - Launch Life With Jeff Walker Episode #40
Often in business, we talk about the importance of customer acquisition. In other words, how do you find clients — from attracting prospects to making the sale? But the reality is, if you’re going to have a sustainable business, then customer acquisition isn’t the most important thing to focus on... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
04:27 01/23/2020
When Do I Get to Buy a Ferrari? - Launch Life With Jeff Walker Episode #39
Most of us started a business to get some sort of freedom… whether it’s time, or location, or financial freedom. And the cool thing about a successful launch is that it can help you make a lot of money. But if you’re not thinking ahead to how that money gets spent, your business might be in serious danger. Here’s what I mean... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
04:18 01/16/2020
Smashing Records (When They Say You Can’t) - Launch Life With Jeff Walker Episode #38
What does it take to be the best of the best? Here are two big takeaways I got from watching a 100-year record get smashed. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
06:02 01/09/2020
An Amazing Decade (and what’s ahead) - Launch Life With Jeff Walker Episode #37
We’re a few days from a new decade… and I took a moment to look back at my old journal from the last time we flipped to a new decade - back in 2010. I was wondering - what was I thinking 10 years ago? Where was my head at? What did I start doing differently to make this past year and decade (after 25 years in business) my biggest and best ever? When I blew the dust off that journal and cracked it open… I found a bit of buried treasure there - this video is about that treasure, and how I’m thinking about the new year and the new decade….
08:52 01/02/2020
The Case for Credentials... - Launch Life With Jeff Walker Episode #36
It looks like I ruffled a few feathers with an email I sent out about “no credentials, no problem”. And I want to set the record straight… there are definitely a few situations where you want someone with credentials (anything requiring surgery comes to mind). But there’s something even more important than credentials, and that’s what this week’s blog is about. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
04:29 11/21/2019
Getting a Bigger Slice of the Pie - Launch Life With Jeff Walker Episode #35
In the business world, there are a lot of folks that are all about “getting theirs”. They often think that there’s not enough to go around, so they’ve gotta take that piece of the pie before someone else does. But what I don’t understand is why they’re trying to get the biggest piece instead of just making a bigger pie. Here’s what I mean… MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
03:23 11/14/2019
Where the Work Really Happens... - Launch Life With Jeff Walker Episode #34
If you’re an entrepreneur, you’re probably pretty busy... it kind of comes with the territory. And right now, I’m just a few days away from LaunchCon, my biggest event of the year. I’ll be hanging out with more than 1,000 people in Phoenix starting this Friday. So what am I doing on a canoe in the middle of the wilderness? MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
04:18 11/07/2019
Moving Beyond Fear (3 Steps) - Launch Life With Jeff Walker Episode #33
I was recently hanging out with a super-successful entrepreneur. He’d just secured almost $20 million in funding for his fourth startup - but he was terrified of becoming homeless. And he’s not alone. Lots of successful business owners have similar fears, even though they’re unhelpful and unrealistic. Here’s how to move past them... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
04:58 10/31/2019
What’s Behind the Success? - Launch Life With Jeff Walker Episode #32
I love my work. I get to help people all over the world create businesses they love - and I get to enjoy a pretty incredible lifestyle while doing it. So how did I make that happen? Here are a few things that made a huge difference for me... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
05:37 10/24/2019
How to Take a Quantum Leap Forward - Launch Life With Jeff Walker Episode #31
Having an online business means your day-to-day is basically you and your computer. Which is amazing - but it can also be pretty limiting. The reality is, working alone can get you pretty far... but if you want truly massive growth in your business, there’s something else you need to do... Here’s the link I mention in the video: http://www.launchcon.com MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
05:53 10/17/2019
When the Students Become the Teacher - Launch Life With Jeff Walker Episode #30
What's the highest measuring bar for a teacher? It's a simple question with a simple answer - but that answer will grow your business faster than almost anything else... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
04:54 10/10/2019
Show Up And Serve - Launch Life With Jeff Walker Episode #29
How do you have longevity in this business? How do you build a brand in a market where thousands of new products come out every year? How do you create loyalty when attention spans are shorter than a nine-second cat video on YouTube? This is how I’ve turned my online program into a 14-year powerhouse brand. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
04:24 10/03/2019
First Launch $2k, Second Launch $90k… Teaching Yoga in Italian - Launch Life With Jeff Walker Episode #28
Max Guidi teaches yoga courses online for the Italian market. After planning and executing his Seed Launch in just a week (and making a respectable $2,000 for his effort), he launched his course again… and it brought in around $90,000. Max now helps to train both students and yoga teachers all over the world and is currently developing an online yoga school. http://productlaunchformula.com  
16:55 09/27/2019
After 11 Years, Launching Helped Double Her Business - Launch Life With Jeff Walker Episode #27
Cathy Hay has a membership site where she teaches people how to make beautiful, historically accurate corsets. She started the site long ago, and sales were OK... but not really growing. And then she started using PLF… and the results were dramatic. http://productlaunchformula.com
17:52 09/26/2019
He Put His Non-Profit in the Black… For Good - Launch Life With Jeff Walker Episode #26
Rob Schwarz runs a non-profit that trains therapists and healers. Despite having a ton of great assets and trainings, the non-profit was struggling. And facing his second straight year of losses, he wondered if he would have to close the doors and shut down the business. Then he discovered PLF and put it to work. He’s done $1.2 million in launches since 2015… impacting thousands and securing a bright future for his non-profit. http://productlaunchformula.com  
16:57 09/25/2019
Launching Her Way Around the World - Launch Life With Jeff Walker Episode #25
Polly Alexandre is a coach who helps people with their “money blocks”. Her first launch brought in over $51,000 dollars... which snowballed into another launch and then a mastermind event. From just one launch Polly made an astounding $531,170… all while globetrotting between London, Ibiza, and Los Angeles. http://productlaunchformula.com 
15:46 09/24/2019
Helping People in the Bedroom - From Her Own Living Room - Launch Life With Jeff Walker Episode #24
Vanessa Marin had a sex therapy business where she worked with clients on a one-on-one basis. She had a thriving business, but she thought she could help more people with an online business. She and her husband discovered PLF… and Vanessa Marin had a sex therapy business where she worked with clients on a one-on-one basis. She had a thriving business, but she thought she could help more people with an online business. She and her husband discovered PLF… and they’ve never looked back. Their first launch brought in $15,000… and their results grew from there. Their next launch did $45,000 and the one after that did $105,000. http://productlaunchformula.com
18:01 09/23/2019
Six Figures from Teaching People to Scream - Launch Life With Jeff Walker Episode #23
David Wu and Sean Johnson are passionate music fans who knew they enjoyed teaching, and knew their audience wanted something cool and unique. So they spent 3 months learning how to scream… and then created a training product to teach others. Their launch brought in six figures… and they’re just getting started. http://productlaunchformula.com  
15:54 09/22/2019
Overcoming All Odds to Do Her Own Thing - Launch Life With Jeff Walker Episode #22
After she was diagnosed with Bipolar disorder, Gabriela Pereira decided she had to leave her dream job. Then she found PLF, and used it to create a business helping writers master their craft. Being in control of her business means she can operate on her own schedule, even on days when her health is a challenge. http://ProductLaunchFormula.com  
20:31 09/21/2019
From In-Debt to Adoption Using Launches - Launch Life With Jeff Walker Episode #21
Amanda and Jonathan Texeira managed to save enough to pay off $24,500 in debt in less than 8 months. After that happened, they had people begging to learn how they did it. But life kept getting in the way… until Jonathan was suddenly laid off, and it was time to find another way to put food on the table. Their first launch brought in $6,000… and things kept getting better from there. More recently, one of their next launches made enough to pay for the high cost of adopting a child. http://productlaunchformula.com 
19:02 09/20/2019
The Fine Art of “Chunking” - Launch Life With Jeff Walker Episode #20
I just finished up with my first live lesson of the Launch Masterclass. And even though you’re supposed to keep everything super short… I gave over 3 hours of content and the folks stayed on until the very end. So how did I keep it up for 3+ hours without falling asleep on my feet? And for that matter, how did I manage to keep people’s attention for 3+ hours? This is what I did… And you can still join the Launch Masterclass - I’ve got three more live lessons coming up. You can join right here: https://productlaunchformula.com
08:01 09/19/2019