Show cover of Dare to Launch

Dare to Launch

I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.

Tracks

Marketing Humor: Stand-Up Comedy and Copywriting with Will Hamilton
In today’s episode of Dare to Launch, Jeff Walker and Chris Saunders welcome the hilarious Will Hamilton to the show! Will is the founder of Fuzzy Yellow Balls, a hugely successful platform for online tennis classes taught by legends like The Bryan Brothers and Martina Navratilova. He’s also a bonafide stand-up comedian in Washington D.C., which is why today’s discussion centers around the connection between comedy writing and copywriting. In his experience, Will has found that humor can be a fantastic tool in copywriting when used correctly. He’s also found that joke structures mirror copywriting in a fascinating way, especially in terms of building and releasing tension. We also dive into the ways in which high-performance tennis mirrors high performance in the business world. And finally, Will shares a few golden nuggets he’s learned from churning out content over the years which we know you folks will really enjoy. As a skilled tennis player and entrepreneur, Will has tons of valuable insight into the mindset and discipline you need to put yourself out there and keep at it no matter what.  Get the Free Surprise bonus by texting BONUS3 to 1(888)-530-0282 Key topics discussed: Lessons from Tennis Pros: Working with tennis legends over the years has taught Will countless lessons about focus, discipline, and preparation.  Setting Goals: As Will started to find success as an entrepreneur, he found himself adjusting his goals and expectations to build the life he wanted to live.  Comedy and Copywriting: The craft of writing jokes is actually incredibly similar to the craft of writing copy. Will breaks down the similarities and differences.  The Content Grind: Will emphasizes that the only way to get better at making content is to keep at it, ignore the haters, and use the helpful comments to get better.    Key takeaways:  Certainty is a Necessity: Starting out as an entrepreneur is tricky, but you have to believe in yourself extra hard to overcome those initial struggles.  Play the game you want to win. Running a billion-dollar business involves massive sacrifice, so make sure you set the bar at the right level for you and your goals.  Humor is Valuable: If you’re able to be appropriately funny in a presentation or in your marketing you’ll stand out from the crowd.  Nobody Cares About You: Be willing to not be the best in the world right away. If your content flops, nobody saw it. Keep trying, tweaking, and reframing your ideas.    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  
69:57 6/11/24
Cultivating Resilient Leadership
Join your hosts Chris Saunders and Jeff Walker this week as they dive into an evergreen topic: mental resilience. Growing Product Launch Formula from a one-man operation to a robust 40-person team has taught Jeff countless lessons about leadership, communication, and organizational flow. And like any business venture, there have been peaks and valleys along the way. One of the biggest factors in Jeff’s success has been his ability to maintain a sense of mental resilience through thick and thin. Key to today’s discussion is a concept from the great Jim Collins book “Good to Great”: the Stockdale Paradox or “Stockdale Moment” as Jeff calls it. Collins believes that in difficult moments, great organizations and leaders thrive by maintaining unwavering belief in their mission and tackling challenges head-on. This idea has been a kind of north star for Jeff in times of struggle, with the COVID-19 pandemic serving as an important example. Jeff looks back on the hysteria and uncertainty of 2020, and how he tackled that moment of disorder and shepherded his company to the other side. He also offers up some other nuggets of wisdom he learned from traveling to Richard Branson’s island, from listening to Ex-Navy SEAL Jocko Willink’s podcast, and from reading Victor Frankl’s “The Man’s Search for Meaning.” Above all, Jeff explains that the key to resilient leadership is maintaining a progressive, forward-thinking perspective. Get the AI Playbook FREE at DaretoLaunchShow.com/AI Key topics discussed:  The COVID-19 Pandemic: Jeff recalls the difficulties that Product Launch Formula went through in 2020 and how he was able to move forward.  Organizational Communication: In difficult times, Jeff believes strongly that we need to be able to emote and discuss freely within our organizations.   Jeff’s Love of Meditation: Jeff’s daily meditation practice has a ripple effect on how he acts in every situation throughout the day.  Perspective vs. On-the-Ground Knowledge: As the leader of the company, Jeff reflects on how he now has more perspective, but less information on the daily happenings of the company, and how leaders must be able to balance these two opposing forces. The Stories We Tell Ourselves: We’re all constantly creating self-mythologies about our lives. Jeff believes that we have the choice to make these narratives solution-based instead of problem-focused.   Key takeaways:  Mental resilience is experiencing a setback and understanding that it’s an event, it’s not who you are.  We need to address problems, but we can’t dwell on them. How do we move forward? As you move higher up in a company, you’re responsible for less daily tasks, but you’re responsible for more time. You have to become a visionary.  We have to remain inspired and positive at all times. Then when adversity rears its head, we’re ready to take it on.  True leaders must adopt a servant mentality. How can we best serve our team and our company? Resources Referenced in the episode:  “Good to Great” by Jim Collins “The Man’s Search for Meaning” by Victor Frankl  Jocko Willink’s podcast “Jocko Podcast”   Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
35:17 6/4/24
Marketing Your Authentic Self with Michael Maidens
Join your hosts Chris Saunders and Jeff Walker in welcoming Michael Maidens to the podcast this week! Michael is an entrepreneur, educator, and lifestyle creator. He also happens to be an incredibly skilled tennis instructor, and you’ll see why that’s worth mentioning shortly! Over the years, Michael has shepherded over 90 successful launches, helping all kinds of businesses, projects, and products get off the ground. In today’s episode, Chris and Jeff dig into Michael’s specialty: authenticity online. Due to the COVID-19 pandemic and the boom of the online knowledge-based economy, flocks of coaches, specialists, and creators have turned to developing coaching platforms. And in this increasingly crowded space, the key to standing out is all about showing the world exactly who you are through authentic marketing. As Michael sees it, there’s a bit of bravery required. Being your true authentic self online can be intimidating, but at the end of the day, all you really have to distinguish yourself from the pack is...you! Sure, there might be 50 other folks offering coaching for your expertise, but none of them are exactly like you. Leaning into your authentic self, and infusing that individuality into your marketing copy and your offer, is the key. There will be some roadblocks and risks along the way. And with this self-revelation often comes a fear of rejection. “What if people don’t like my true self?” That’s where bravery comes in. You have to keep trying. If you don’t succeed right out of the gate, the timing could be off! Or perhaps your copy just isn’t fully aligned with your personality. The more time you spend refining your offer and your copy to reveal your authentic self, the closer you’ll get to where you need to be. Above all, Michael preaches the importance of focusing on outcomes in your offer. We can’t just tell people how many videos or workbooks they’ll get with our services. People need a promise of what they will become at the end of the process. And if you can make that promise so exciting that people genuinely want to share it, you’re on the right track. For the Bonus Discussion with Michael: Text: BONUS2 to 1(888)-530-0282 Key topics discussed:  Michael’s’ Story: How he went from a tennis pro to a visionary entrepreneur and how the lessons he learned from tennis apply to his work today. The Current Online Landscape: How our online arena has become ultra-competitive and what we can do to stand out.  The Product Launch Formula Effect: Jeff and Michael discuss how they met, how their relationship has grown, and how our live events and masterminds have impacted Michael’s journey.  Michael’s First Huge Success: Michael explains how a hugely successful documentary launch taught him a million lessons about marketing and set him on the right path. Plus, Jeff and Chris remind him that he accidentally invented the standard for documentary marketing.  Jeff’s Experience with Authenticity Online: Jeff walks us through the humble beginnings of his online newsletter in 1996 and how he learned the true value of authenticity.  Key takeaways:  Authenticity makes up for credentials. When you’re getting started, you might not have the necessary credentials to compete with other players. But what you do have is your personality and your individual perspective. Lean into that.  Authenticity is the most sustainable mode of communication in marketing. When you’re not forcing anything, your marketing will feel natural. You’re not ending your livestream or your webinar feeling like a fraud or a trickster. You just continue being yourself!  We don’t need to sell to everyone. No matter what your specific makeup might be as a person, there is an audience of people who want to hear from you.  Imposter syndrome is healthy. It’s a sign that you have heart, empathy, and you’re not blinded by arrogance. Reframe it as a gift. Visualize the outcomes you want your customers to get, and then pull from your knowledge only the most essential bits of information. Don’t cram everything you’ve ever learned into your offer; curate a specialized experience. Where to find Michael Maidens: Learn all about Michael and his courses here: www.michaelmaidens.com Resources Referenced in the episode:  PLF Platinum Plus Mastermind PLF Live JeffWalker.com Product Launch Formula - jeffwalker.com/programs/product-launch-formula Jeff’s book Launch - jeffwalker.com/programs/book-launch Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
73:09 5/28/24
Building Unstoppable Teams with Mike Michalowicz
Episode Overview: In this episode of "Dare to Launch," hosts Chris Saunders and Jeff Walker are joined by Mike Michalowicz. Mike is an entrepreneur, keynote speaker, and author known for his innovative approaches to profitable business practices. His latest book, "All In," focuses on creating and leading high-performing teams. We’re big fans of Mike’s work and this new book is no exception. In today’s episode, Chris and Jeff pick Mike’s brain on his secret to employee training and development in 2024. Mike’s success has everything to do with the way he’s treated his employees over the years, and while his methodology might seem straightforward, it’s actually pretty revolutionary in solving employee retention issues. And it works! When Mike walks into the office, his employees don’t suddenly go dead quiet. And that’s because he builds a safe, comfortable dynamic with his team. He’s realized over time that when we force employees to comply, they will seek to defy. We need to redefine our relationships with our employees and understand how supporting their individual goals and happiness is beneficial for everyone involved. If we trust and support them, they’ll do the same for us. Mike has implemented key strategies to help his employees grow through his companies, often to the point where they end up evolving out of their current roles and moving onto new opportunities. And this is actually a net positive for any company as Mike sees it! The best way to get your team to buy into your goals is to support their goals on an individual level. Company growth and employee growth should operate in tandem, and Mike has tons of fun stories to show how and why that’s the case.  For the Bonus Discussion with Mike on “Hiring based on potential” TEXT: Bonus1 to 1(888) 530-0282  Get other bonuses & goodies in the Dare to Launch Bonus Vault at DaretoLaunchShow.com/taco  Key Topics Discussed: Mike Michalowicz's Background: Introduction of Mike as the force behind several multi-million dollar companies and the author of influential books like "Profit First" and "All In." The Genesis of "All In": How the challenges of the pandemic led Mike to prioritize writing "All In," focusing on overcoming difficulties in team dynamics, such as recruiting issues and the shift from desired to demanded workplace flexibility. Leadership and Learning: Mike discusses his journey from struggling leader to a more competent one, emphasizing that the best leaders often teach what they need to learn themselves. Employee Dreams and Aspirations: The importance of understanding and nurturing employees' individual dreams to inspire and retain top talent. Mike shares practical steps and examples of how to implement this in any business. Cultural and Tactical Adjustments for Remote Teams: Strategies for maintaining a strong team culture and high engagement, even with remote team members. Real-Life Examples from Mike's Experience: Mike shares anecdotes, including a memorable moment involving unconventional underwear choices during a critical business operation. Key Takeaways  Many people in the workforce have forgotten how to dream. We need to relearn the capacity to dream. Understand your employees’ dreams and figure out how to attach them to the work that they’re doing.  The typical mindset is “Do what you need to do at work. Your life is your life.” We’ve transcended that in 2024. What you do at work should help you progress your life goals.  Helping your employees get to the next level means that they might leave you. But that’s a good thing! Great leaders help people in their growth towards what they really want to do. It’s a fluid experience through the company.  If you treat employees well, they’ll put the word out for you when they leave.  We need to hire employees based on their potential. You don’t need to be looking for people who are rockstars now, you want to find the people who will be rockstars very soon.  Where to Find Mike Michalowicz: Learn more about Mike and access free resources at MikeMotorbike.com Resources Referenced in the episode Jeff refers to Glass Ceiling but it was actually GlassDoor.com  All In: How Great Leaders Build Unstoppable Teams by Mike Michalowicz The Dream Manager by Matthew Kelly  Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/  THANKS FOR TUNING IN! Think you know someone who would enjoy this episode? Do them a favor and share it with them.  If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping our Launch Family and get bigger and better guests! And who knows… we might even read your review on the show!
71:17 5/21/24
The TikTok Ban: Strategies to thrive in uncertain times
Join us for this enlightening episode of "Dare to Launch," where your hosts Chris Saunders and Jeff Walker dive deep into the recent buzz around the potential TikTok ban in the U.S. Congress. Amidst uncertainties and concerns, this episode sheds light on what the potential ban means for entrepreneurs, influencers, and the digital landscape at large. In this episode, Chris and Jeff discuss: The background of the TikTok ban and its implications for data privacy and national security, comparing U.S. and Chinese regulations on business data sharing The potential impacts on businesses, influencers, and users who rely heavily on TikTok for marketing, engagement, and community building Strategies for entrepreneurs and TikTok influencers to navigate the potential ban – including diversifying platforms and building more resilient business models The importance of building an audience you own, focusing on email lists and direct communication channels as more stable assets in your business toolkit Jeff shares insights from his extensive experience in digital marketing – emphasizing adaptability, resilience, and the power of building strong relationships within the industry Chris and Jeff explore the broader implications of social media platforms' lifecycle, the inevitability of change, and how to prepare for and adapt to these shifts Key takeaways: The "TikTok ban": Understanding the potential ban, its current status, and what it could mean for users and businesses alike Diversification and adaptability: The critical importance of not relying solely on one platform for your business or personal brand Building your asset: Why your email list is your most valuable asset and how to grow it effectively Navigating change: How to remain resilient and adaptable in the face of platform changes and bans. Resources Mentioned: TikTok user statistics  Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/  Share this Episode - DaretoLaunchShow.com/60 Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
48:17 4/5/24
Inside the Experience: Lessons and Takeaways From Jeff Walker’s Latest Live Events
What happens when you put 30 brilliant business people in the same room? Or make that 100+ amazing business owners at an event? You get seriously inspired – and pick up some of the latest launch strategies and tactics  – that’s what! Co-hosts Jeff Walker and Chris Saunders are joined by Dan Walker to talk about their biggest  takeaways from Jeff’s most recent events: Platinum Plus Mastermind, Launch Club Mastermind, and LCx. You’ll learn about mindset, AI, “good marketing,” and a harsh truth about being a leader. They’ll share the most common mistakes business owners tend to make in their launches, courses, and sales pages. You’ll also hear: What happens at high-end mastermind meetings (Jeff walks you through how he structures his meetings, including why he NEVER has any content in the first session) How creating a little “friendly competition” amongst your customers can deliver you a ton of social proof How one member of Jeff’s mastermind DOUBLED her launch… by delivering LESS content Why none of the folks in Jeff’s masterminds are worried about AI killing their businesses The most common problems Dan spotted during a copywriting workshop… and how to fix them How eliminating friction points and creating “level 10” experiences can help you build an audience of raving fans What feeling nervous and anxious before you step on stage really means… and how to take action regardless of how you feel How Jeff closed his big event on a “high note” (this was easily the most terrifying thing he’s ever done live on stage) … and more.     Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel SageHub.com Previous episode - From Selling to Serving: Bari Baumgardner on Live Events and Creating High-Ticket Offers Previous episode - Cracking the Copywriting Code – Words That Create Action Susan Garrett  ChatGPT Justin Livingston  Jason Friedman   Share this Episode - DaretoLaunchShow.com/59     THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
89:18 12/5/23
From Selling to Serving: Bari Baumgardner on Live Events and Creating High-Ticket Offers
Join us for this exciting new podcast episode featuring Bari Baumgardner, a trailblazing live event management expert, as she unveils her incredible journey from starting a "just until" business with a handful of business cards to building a seven-figure event empire.  Bari takes us through the genesis of Sage Event Management, the transition to digital events, and the democratization of event hosting in the past three years.  Discover the future of live events, the psychology behind creating high-ticket offers, and Bari's three-day live event structure that guides customers on the perfect customer journey. You’ll also learn how to shift from selling to serving, master objection handling, and the importance of a supportive community in your entrepreneurial journey.  Also, on this week’s show: Bari walks you through her “A.C.E.R.I.M.” process for putting together high-ticket – and high-converting – offers (this is the same process Bari showed me when I invited her to my Secret Headquarters to help me create Launch Club) The inspiring story of how Bari turned a “just until…” side hustle into a 7-figure business Bari reveals why you don’t need a crystal clear vision before you start How a live event helps you serve more people and sell more high-ticket offers (especially if you’re not a natural salesperson) The FIVE universal buying objections every entrepreneur faces when asking for the sale… and how to handle them in a way that serves your audience How to know when you’re ready to host a live event Bari discusses how to know if you’re ready to do a live event of your own and one of the biggest misconceptions people have about running an event, while also revealing the three-step buyer psychology process that she uses to structure her events and high-ticket offers The three-word phrase you should use when dealing with a logical buyer Why well-meaning, loving, and supportive friends and family members can keep you stuck (and why every entrepreneur needs a cheerleader) Chris reveals his first-ever Launchpad conversation and how his first sales appointment on Jeff’s team went The “3x3 PAG” – the live event formula Bari and her team use for the world’s biggest entrepreneurs to maximize impact and sales  … and much more.     Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco   Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel SageHub.com   Share this Episode - DaretoLaunchShow.com/58     THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
82:07 11/28/23
Launchy AI - Your Unfair Advantage in Business
There’s no doubt about it… 2023 has been the year of AI. But with hundreds – maybe even thousands – of tools like ChatGPT and dozens of specialized copycats all claiming to be the next big thing in business, which one is really going to move the needle for launch-focused entrepreneurs? How about one trained in Product Launch Formula® by Jeff Walker? On this week’s episode, get ready to discover the power of Launchy.ai™ with Chris Saunders, Jeff Walker, Jonny Armandary, and Alison Vidotto. Launchy is the world’s first – and only – AI tool trained in the power of Product Launch Formula. Listen in for a behind-the-scenes look at how the team created this game-changing AI, and how to use any AI tool to your advantage. Also on this week’s show: Chris, Jeff, Jonny, and Alison, discussing their experience with Launchy.ai over the last few months… and how they’re using it to map out launches in minutes, as opposed to days. Jeff discusses the transformative impact of AI in entrepreneurship and online business. How do you “train” an AI tool in Product Launch Formula? Jonny explains how Launchy.ai was developed… and how it was trained to think like Jeff. Alison shares her first impressions of Launchy.ai, and its advantages over other AI tools like ChatGPT. The discussion turns to the practical applications of Launchy.ai in business decision-making and overcoming creative blocks. How to use Launchy, or any AI tool to boost your creativity and productivity…without sapping your willpower. Jeff delves into the core problems entrepreneurs face… and how Launchy.ai addresses these challenges directly and easily. Alison discusses how she uses Launchy.ai to refine her business model and validate her strategies through community engagement. (She also explains how she uses Launchy in non-business areas of her life, like coming up with convenient Italian-themed dad jokes.) How to turn AI tools like Launchy into virtual brainstorming partners, making the creative aspects of the business flow more easily. The panel explores future developments of Launchy.ai and its potential to evolve beyond current capabilities. The episode concludes with a lighthearted "taco break," where the hosts creatively use Launchy.ai to generate taco-themed business ideas. … and much more!     Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel ChatGPT   Share this Episode - DaretoLaunchShow.com/57     THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
65:38 11/21/23
Maximizing Sales Conversions on Webinars (by Controlling the Experience)
Dylan Frost, the creator of The Wholesale Formula, joins Jeff and Chris to delve into the ever-evolving landscape of the digital products industry. Expect valuable insights on creating pattern interrupts to captivate your audience on social media as well as lots of “What’s working now” tactics you can use to stand out from the competition. Dylan and Jeff also discuss a proven formula for structuring live webinars, the crucial role of controlling the sequence of the customer experience, and the enduring effectiveness of psychological triggers in sales. Also in this week’s show: The simple tactic Dylan uses to maximize show-up rates for his live events (Jeff used this in a recent promotion – it really works!) The “old school” tactic that's out-performing video on landing and sales pages right now Dylan’s unconventional way of using headlines in his Facebook ads that helps his offers stand out from his competition The viral “pattern interrupt” that changed the face of online marketing (and two powerful lessons you can learn from it) NEWSFLASH – webinars still work! (Dylan gives you an outline of how he turns cold traffic into thousand-dollar customers in as little as an hour!) Why Dylan removes buy buttons and links from his web pages and emails… and why this increases sales Why you should ALWAYS disable the play and skip video controls on your training replays (if you’ve ever been frustrated you can’t fast forward to the end of a webinar… this is why) PLUS – listen in as Dylan and Jeff cook up some crazy ideas for promoting a $10,000 taco … and much more!     Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco   Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel TheWholesaleFormula.com   Share this Episode - DaretoLaunchShow.com/56     THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
67:08 11/14/23
Cracking the Copywriting Code – Words That Create Action
Being able to generate thousands of dollars in sales, just by typing a few words on a laptop is as close to having magic powers as it gets. So let’s talk copywriting… Lots of folks are intimidated by copywriting. But the truth is, whether it’s an email, social post, or YouTube video… EVERYTHING you create for your business is “copy”. That’s what makes copywriting the most must-have, master skill of them all. And why you can’t afford to ignore it. Co-hosts Jeff Walker and Chris Saunders are joined by members of Jeff’s team Justin Livingston and Dan Walker (Jeff’s son!) to discuss the role copy plays in your business, critical copywriting resources you can leverage, and the role of promises, as well as some of the pitfalls to beware. Also, in this week’s episode: How to take your copy skills to a whole new level… by answering just 3 simple questions Where the world’s best copywriters go for ideas when starting a new promotion (do this and you’ll never have to face the blank page again) Why copywriting will always be a highly valued and in-demand skill… no matter how advanced ChatGPT or AI becomes The ONE thing you need to know before sitting down to write ANY copy Why – despite having several seven and eight-figure students – I’ve NEVER published a case study of a million-dollar launch (and I don’t think I ever will) The biggest mistake entrepreneurs make when hiring a copywriter (plus – the simple test non-copywriters can do that shows them whether copy is good or bad) Why smaller promises often generate more sales PLUS – Where you can download my brand-new “8 Rules for Copywriting” guide… for free … and much more.     Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco   Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel Justin Livingston Frank Kern ChatGPT Callan Rush Dean Graziosi   Share this Episode - DaretoLaunchShow.com/55     THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
66:06 11/7/23
Launching with AI: Next Level ChatGPT Strategies that Actually Work
AI… everyone’s talking about it. Many businesses are using it. The question is: what impact can artificial intelligence – and platforms like ChatGPT – have on your business? Is it something you should embrace or stay away from? Co-hosts Jeff Walker and Chris Saunders are joined by coach and author Alison Vidotto and copywriting expert John Holt to talk about AI and its impact on the online business world. Also in this week’s episode: The high-level AI skill you need to master… no matter what tool you use Why buying a collection of prompts could put you on the fast track… to sabotaging your business The best place to go if you want to learn how to write good prompts (why become a prompt engineer when AI will do it for you?) Alison’s “before you go…” prompt that instantly gets ChatGPT up to speed, saving you from inputting all the data again when starting a new session How Alison uses systems to eliminate overwhelm Tips and tricks that help ChatGPT create content that actually sounds like you How to turn ChatGPT into your VA, business strategist, or any other employee your business needs (it’ll even handle its own onboarding) How freelancers can use AI to scale their business… without hiring any staff PLUS – How you can get your hands on a copy of my AI Launch Playbook – my own personal AI “cheat-sheet” – for FREE … and much more.     FREE Download - Jeff’s Personal AI Cheat Sheet - DaretoLaunchshow.com/AIplaybook   Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel Alison Vidotto’s Push Business Training ChatGPT Jasper AI Elon Musk OpenAI   Share this Episode - DaretoLaunchShow.com/54     THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
79:38 10/31/23
The Unstoppable Mindset with Elliott Connie
What are some of the traits the most successful people across different industries share? And what can you do in your journey toward success? Co-hosts Jeff Walker and Chris Saunders are joined by therapist, author, and speaker Elliott Connie to discuss all things mindset. They discuss the importance of resilience and love, why a growth mindset shouldn’t be focused on following other people’s steps, and the biggest decision you can ever make. Also in this week's show: What one of the world’s best comedians can teach you about becoming unbreakable (it’s easier than you think – one decision is all it takes) How Elliott “reinvented” himself from being an unsatisfied therapist working one-on-one with clients… to helping thousands of people all over the world (he lays out the exact steps he took) The simple mental reframe that transforms pressure from something that paralyzes you… into a catalyst that inspires you to take action Why a Hollywood celebrity still takes acting classes alongside unknown actors every week, despite earning millions of dollars… and why you should follow suit if you want to be successful Is there an “ideal” mindset for launching? Elliott suggests one that practically guarantees you’ll be successful Should you compare yourself to your competition… or who you were yesterday? How about neither? I think you’ll be inspired when you discover what Elliott chases instead Why Jeff wrote 252 emails every year for 8 years… and what it reveals about building resilience Could this four-letter word be the most successful business strategy? (Hint: it’s not “cash”, “sale”, or “work”) How Michael Jordan can help you turn your weaknesses into your biggest strengths What you should copy from successful entrepreneurs… and what you should NEVER copy   … and much more.     Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco   Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel Elliott Connie @ElliottSpeaks on Facebook, Instagram, and Twitter Coach Wooden’s Pyramid of Success: Building Blocks for a Better Life by John Wooden Tom Brady Tiffany Haddish The Playbook Netflix Documentary   Share this Episode - DaretoLaunchShow.com/53     THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
80:44 10/24/23
Building an Audience Through Email, Content, and Memes with Rachel Miller
Co-hosts Chris Saunders and Jeff Walker welcome team member and resident video pro Dan Walker, and social media organic growth expert Rachel Miller to discuss how to build an audience through email and content. They talk about what approach to content you should have, Rachel’s Facebook list-building strategies (including tips for Facebook, Instagram, and YouTube), and how to use memes in business. Also in this week’s show: How adopting the “waitress mindset” helps you build an email list full of long-term subscribers Why you should stop treating potential clients as “prospects” (Rachel’s shift is so powerful, Jeff “borrowed” it for the second edition of his book!) The hidden feature that automatically grows your Facebook group for you (one click, and it attracts new members to your group, 24/7) 3? 7? 24? How many times do people really need to see your content before they engage with it? Rachel’s answer might surprise you A simple strategy you can use to turn new followers into ardent fans when you’re just starting out How to transform a meme from a simple gag into a powerful connection (and one of your best marketing weapons) WARNING – asking this simple question on social media could turn your family and friends into your #1 referral network How to get your customers to “fill in the blanks” and write your social media content for you Worried about bothering or bugging people by posting the same content more than once? Don’t. Here’s why… .. and much more.     Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco   Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch Jeff’s YouTube channel RachelMiller.com Rachel on Facebook   Share this Episode - DaretoLaunchShow.com/52     THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
79:07 10/17/23
Dare to Launch?
Co-hosts Chris Saunders and Jeff Walker talk about Jeff’s journey into online entrepreneurship, how he got started before reaching fame with his Product Launch Formula, and what you can expect from the show. The two also discuss the concept of “Launch Life,” the very first thing Jeff sold online, what led him to Durango (Colorado), and what’s key to building a thriving community. You’ll also hear: What Tim Ferriss said about Jeff’s book Launch on his podcast The one question you should ask to know if you’re on the right track (asking this also keeps you from falling into the “hustle harder” trap) How Jeff’s fear of selling led to him “accidentally” changing the way products are sold online What seven and eight-figure entrepreneurs really talk about behind closed doors at masterminds Why Jeff, Chris and the team are fanatical about tacos How Jeff succeeded in a credential-obsessed market... without having any certificates or qualifications ... and much more.     Mentioned in this episode: Jeff Walker Product Launch Formula Jeff’s book, Launch The Tim Ferriss Show Susan Garrett   Share this Episode - DaretoLaunchShow.com/51   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
78:43 10/9/23
Season 2: Coming Soon…
Ready to discover what’s REALLY working in the online business world? Dare to Launch returns October 10th with a fresh, new format. Every Tuesday, Jeff Walker will dive deep into the world of entrepreneurship. Featuring cutting-edge conversations with rock-star entrepreneurs, launch legends, as well as some PLF community favorites, they’ll explore what's working – and what isn't – in the world of online business. Expect lots of fun, insightful, and lively discussions about the REAL challenges facing entrepreneurs, as well as actionable steps you can take to grow your online business.  Follow the Dare To Launch Show wherever you get your Podcasts.
02:39 8/18/23
The Big Idea Behind the Biggest Launches - Launch Life With Jeff Walker Episode #49
What’s the difference between a big launch and a really big launch? Usually the super successful launches have a big “hook” that helps them attract the right people. Here’s what I mean… Here’s the link for the livecast that I mention in the video: http://bit.ly/rich-csib MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
09:39 3/26/20
Behind the Crazy Business Growth - Launch Life With Jeff Walker Episode #48
If you want to improve your life, it’s easier than ever to grab a book, take a course, or get coaching. And you can learn a lot and have some real breakthroughs from doing these things. But if you really want explosive growth and serious results - not just in your business, but in every part of your life - then there’s something else you should try... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
04:51 3/19/20
The Most Important Lesson - Launch Life With Jeff Walker Episode #47
Long ago, when I was first starting out, I learned the most important lesson of my career. I thought about this recently when I was at an event with some of the world’s most brilliant marketers and entrepreneurs. Looking around the room, I noticed they had all learned that same lesson... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
05:18 3/12/20
Three Things to $200k - Launch Life With Jeff Walker Episode #46
Things have changed since I started my first online business in 1996, but these are the three things that I obsessed over to build my business at every stage of my business... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
05:43 3/5/20
Knowing What They Really Want - Launch Life With Jeff Walker Episode #45
Lots of online entrepreneurs want to have an online course or training program, but these things don’t just magically come to life. I didn’t just sit down one day and write out my flagship program… and even if I could have done it that way, I would’ve missed out on a huge advantage. Here’s what I did first - and how it can benefit any business... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
04:34 2/27/20
When Do I Get to Buy the Jet? - Launch Life With Jeff Walker Episode #44
As your business grows and the money starts to come in… lots of things will change. Including how and when you invest in yourself and your business. Here’s how to think about those changes… and yes, there are times when it pays to spend more than you need to. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
07:22 2/20/20
They Didn’t Charge Me a Dime - Launch Life With Jeff Walker Episode #43
I broke my ski boot recently… and had two completely different experiences at local ski shops when I tried to have it fixed. One store wanted to sell me a brand new (read: expensive) pair, and the other did something that absolutely blew me away. They’ve got a customer for life now… here’s what happened (and why it’s important for your business). MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
05:30 2/13/20
Counting the Money - Launch Life With Jeff Walker Episode #42
The song says, “You never count your money when you’re sitting at the table”... well that might work in some places, but it doesn’t work in business. You need to count the money, and here’s why... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
05:07 2/6/20
Getting to Dollar One - Launch Life With Jeff Walker Episode #41
Entrepreneurs are always coming up with new ideas for their businesses – I’m pretty sure we’re just wired that way. The grass always seems to be greener on the other side of that new project, and it’s so easy to think, “Yes! This is it!” But take a deep breath - here’s what to do before you start throwing all your resources into the new new thing… MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
03:45 1/30/20
The Most Important Sale - Launch Life With Jeff Walker Episode #40
Often in business, we talk about the importance of customer acquisition. In other words, how do you find clients — from attracting prospects to making the sale? But the reality is, if you’re going to have a sustainable business, then customer acquisition isn’t the most important thing to focus on... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
04:27 1/23/20
When Do I Get to Buy a Ferrari? - Launch Life With Jeff Walker Episode #39
Most of us started a business to get some sort of freedom… whether it’s time, or location, or financial freedom. And the cool thing about a successful launch is that it can help you make a lot of money. But if you’re not thinking ahead to how that money gets spent, your business might be in serious danger. Here’s what I mean... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
04:18 1/16/20
Smashing Records (When They Say You Can’t) - Launch Life With Jeff Walker Episode #38
What does it take to be the best of the best? Here are two big takeaways I got from watching a 100-year record get smashed. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
06:02 1/9/20
An Amazing Decade (and what’s ahead) - Launch Life With Jeff Walker Episode #37
We’re a few days from a new decade… and I took a moment to look back at my old journal from the last time we flipped to a new decade - back in 2010. I was wondering - what was I thinking 10 years ago? Where was my head at? What did I start doing differently to make this past year and decade (after 25 years in business) my biggest and best ever? When I blew the dust off that journal and cracked it open… I found a bit of buried treasure there - this video is about that treasure, and how I’m thinking about the new year and the new decade….
08:52 1/2/20
The Case for Credentials... - Launch Life With Jeff Walker Episode #36
It looks like I ruffled a few feathers with an email I sent out about “no credentials, no problem”. And I want to set the record straight… there are definitely a few situations where you want someone with credentials (anything requiring surgery comes to mind). But there’s something even more important than credentials, and that’s what this week’s blog is about. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
04:29 11/21/19
Getting a Bigger Slice of the Pie - Launch Life With Jeff Walker Episode #35
In the business world, there are a lot of folks that are all about “getting theirs”. They often think that there’s not enough to go around, so they’ve gotta take that piece of the pie before someone else does. But what I don’t understand is why they’re trying to get the biggest piece instead of just making a bigger pie. Here’s what I mean… MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
03:23 11/14/19

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