The Jody Maberry Show explores the nature of business. Jody Maberry is a former Park Ranger who became the happiest podcaster on earth. With a mix of storytelling, lessons, and occasional guests, Jody gives you a look at the work he does with executives as he helps them build their brand.
"Treat writing a book like a road trip. Have a starting point and destination, but be ready for detours. Who knows? Your side journey might just be the chapter you need. Notable Moments 03:10 The Golden Age of Animation in the 90s 06:12 From Freelance to Disney and Back Again 08:12 Writing Tips Related to a Road Trip 14:50 Staying Productive While Writing a Book 20:43 The Challenge of Writing a Non-Chronological Story 23:17 The Realities of Freelance Work Order Michael's Books: Michael offers signed and personalized copies if you purchase through his website! Drawn to Greatness: Disney's Animation Renaissance Magic Moments: Stories, Lessons and Memories from a 20-Year Career at Walt Disney World Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Michael Lyons is a 20-year veteran cast member of Walt Disney World and now a freelance author. His first book, "Drawn to Greatness," captures the magic of Disney's animation renaissance in the '90s. An era of iconic movies like The Little Mermaid, Beauty and the Beast, and The Lion King. His second book, "Magic Moments," dives into his 20-year career at Walt Disney World. From customer service to leadership, it's packed with lessons that apply far beyond the parks! During our conversation we dive deep into his journey, from his Disney days to his blossoming writing career, and discuss his books Drawn to Greatness and Magic Moments. Notable takeaways from our conversation: Repurpose Your Work: Michael repurposed years of old interviews and articles to craft his acclaimed book Drawn to Greatness. It's a testament to the power of leveraging past work to create something new and impactful. Dedicate Time Like a Job: Treat writing your book like a part-time job, setting realistic and consistent time slots dedicated to writing. Consistency can turn daunting projects into achievable milestones. Embrace Diversions: While writing, it's important to stay flexible. Sometimes the unexpected diversions or inspirations can lead to new chapters or topics you hadn't initially considered. If you've ever wondered about the magic behind Disney animation or are looking for motivation to kickstart your own creative projects, this episode is a must-listen! Take a listen to the full episode to hear more about Michael’s fascinating journey and writing tips, especially if you've got a book idea simmering on the backburner.
9/4/24 • 28:58
"It is a very helpful thing to have a singular person in mind that you are reading to. In the same way that your copy will be more resonant when you write it for that." Connect with Lauren https://laurengaggioli.com/ Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Key Moments 00:00 Listened, prepared, presented for podcast audition success. 03:12 Staying true to yourself leads to success. 06:29 Encouraged pace, energy level, and performing impactfully. 11:58 Experience with ADR helps in editing. 15:36 Reflecting on reading experiences, addressing performance issues. 18:28 Reviewing August's points, making few changes. 21:19 Interviewer intrigued by managing like a mother. 24:23 Excited about unexpected opportunity, drawing from experience. 29:27 Inspired by promise, drive, and self-care. 32:01 Personalizing content enhances its connection with readers. 34:09 Grateful for the magical opportunity, thank you. Lauren Gaggioli returns to the show for a conversation about our recent collaboration on an audiobook project. She and I worked together on the audiobook project for "Manage Like a Mother" by Valerie Cockrell. Working with Lauren has been an enlightening journey, filled with unique challenges and rewarding moments. Here are some key takeaways: Narration vs. Podcasting: Although narration and podcasting may seem similar, they require distinct skills such as enunciation and performance. The energy and focus needed for audiobook narration are truly unique. Recording in Chunks: Lauren shared a valuable tip on breaking down the recording process over several days. This approach helps maintain the energy and quality throughout the narration. Human Connections Matter: The project came to Lauren unexpectedly, showcasing the importance of cultivating relationships, being nice, and helping others. You never know when a fantastic opportunity might come your way simply because you've been a positive force in someone's life. Lauren's dedication and enthusiasm shine through as she discusses the rigorous yet rewarding process of audiobook narration. Whether dealing with equipment issues or re-recording entire chapters, her commitment to quality and her passion for storytelling are inspiring. This episode gives a behind-the-scenes glimpse into aspects of audiobook production, from edits to final touches, this episode provides a comprehensive look. Tune in to gain a deeper appreciation for the art of narration and the dedication it entails. And if you're as eager as we are, keep an eye out for the upcoming release of "Manage Like a Mother" on all major audiobook platforms! 🎧 Listen to Episode 326: Behind the Scenes of Narrating an Audiobook with Lauren Gaggioli and let us know your thoughts!
8/28/24 • 34:33
"When you design for the human experience, people feel it, and it becomes meaningful for them." Key Moments 01:03 Lee Cockerell's remarkable journey resonates with all. 04:24 New generation of park professionals prioritize purpose. 07:35 Need for new productivity definitions in the workplace. 10:48 Transitions in professional industry and focus. Connect with Chris Donlon Insights website Chris Trout on LinkedIn Learn About Disney Aspire Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry If you've ever felt the magic of a sunset or found inspiration in unexpected places, this episode will really resonate with you. Chris Trout returns and the tables are turned. During this conversation he gets to ask me three unique questions. Some of the topics we discuss: Disney Stories That Inspire: From the incredible journey of Lee Cockerell to the legendary tale of Joe Rohde's tiger in the boardroom, we dive into stories that have not only inspired me but countless others. These stories are a testament to the power of perseverance and the art of storytelling. The Evolving Workforce: We explore the shifting dynamics of the modern workforce. What are younger employees looking for? How can organizations adapt? The importance of meaningful work and engaged leadership has never been clearer. Sunset Moments in Parks: As a former park ranger, I share some of my favorite "sunset moments" and the joy of seeing families and kids connect with nature for the very first time. These experiences remind us of the simple yet profound impact of our natural world. Remember, whether you're a leader, storyteller, or nature enthusiast, always seek the story within the story. Make sure to listen to the full episode for more on immersing yourself in the stories and insights that can transform your perspective.
8/14/24 • 15:20
"You're either going to invest in your people to grow your people or you're going to pay later." Key Moments 04:37 Establishing the Center of Excellence for Learning and Development at Disney. 07:30 Investing in workforce development program 11:16 "Corporate focus on people boosts business impact." 15:04 Shifting conversation from wages to long-term opportunities for employees. 16:04 Transitioning from Disney to starting own business. 21:20 Invest in employees for future success; aligning with business goals. 23:50 Innovative measures and community involvement for social impact. 28:35 Individuals creating and contributing to inspiring stories. 30:08 Find me at Donlon Insights on social media. Connect with Chris Donlon Insights website Chris Trout on LinkedIn Learn About Disney Aspire Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry In 2018 Disney launched groundbreaking educational program, Disney Aspire. One of the individuals that spearheaded the project is Chris Trout, founder of Donlon Insights and former vice president of learning and development at Disney. He joins for a conversation about his unique journey from leading business operations at Disney to creating the award-winning Aspire program. We also discussed how businesses can harness their existing workforce's potential and the importance of prioritizing "return on people." Chris offers a wealth of insights on adapting to a changing job landscape and investing in employee development. Some of the takeaways from our conversation include: Empowering the Workforce: The Disney Aspire program has made a significant impact by providing educational opportunities for hourly employees, leading to over 4,000 promotions with an average 45% salary increase. It's a testament to how critical investing in your workforce is. Tackling Big Challenges: Aspire isn't just a corporate benefit—it's a solution to bigger societal issues like student debt and income inequality. By supporting their employees' educational journeys, Disney not only enhances individual lives but also strengthens the community at large. Storytelling and Leadership: Chris highlighted the power of internal storytelling at Disney to create missions that are aspirational, measurable, and practical. This approach fosters a sense of belonging and purpose, turning employees into brand ambassadors and driving engagement and innovation. This episode is packed with invaluable insights for any business professional looking to improve their approach to workforce development and employee engagement. Make sure to listen to episode 324 for the full conversation with Chris Trout and explore how you can design a more human-centric workplace and check out his company, Donlon Insights.
8/7/24 • 31:03
Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Bob and Rick Allen return to flip the script and asked me some thought-provoking questions. Their questions get me to look back on my career path and some memorable podcast moments. We also talk about the importance of diverse life experiences and how they shape our professional journeys. Here's a sneak peek: The Power of Diverse Experiences: I shared how my eclectic background, from being a financial analyst to a park ranger, has given me unique perspectives and opened doors I never could have imagined. Humor and Hiccups: From my dog barking into the microphone to the time I wasn't recording an intense interview about being kidnapped in Africa, every episode has its own unexpected moments. Lesson in Authenticity: An insightful tale of a podcast gone wrong illustrates the importance of authenticity in public speaking and interviews. Make sure to listen to the full expisode if you are curious and want to learn more about these stories. Thank you for being a part of this journey with me. Let's keep exploring the value of experience and exposure together!
7/17/24 • 09:21
"Here, you're allowed to show your passion on your sleeve. When you go in an interview, if you grew up watching Snow White and that made an impression on you, you can say that and it matters." Connect with Bob and Rick https://zennovationnetwork.com/ Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Joining me are two very distinguished guests, Rick Allen and Bob Allen. After significant careers with Disneyland and Walt Disney World operations, they bring a treasure trove of fascinating stories. Above all is their message that the magic of Disney isn’t just in the rides but in the relentless attention to detail and a deeply ingrained culture of excellence. There are a number of ways that Disney has intentionally set themselves up as a pillar of excellence. Much in thanks to their commitment to things ranging from attention to detail to the culture of mentorship and leadership. In this episode, Bob and Rick share about: Inspirational Influences: Rick and Bob share remarkable stories of key figures like Walt Disney, Dick Nunez, and Dottie Enright, emphasizing the powerful impact of leadership and mentorship. Disney’s Attention to Detail: Discover how Disney's culture of cleanliness and detail, from picking up trash to blockbuster innovations like the "earth berm," shapes unforgettable guest experiences. Behind-the-Scenes Stories: Hear thrilling anecdotes, like the mysterious disappearance of a Disney Vacation Club billboard and a rebellious film crew at Disneyland, showcasing the creative energy and dedication that define Disney. Of Mouse and Men: Learn about Bob and Rick’s upcoming presentation filled with entertaining stories and profound insights on Disney operations. Make sure to take a listen for more on why details matter and other disney stories. By the end you will understand the relentless pursuit, mentorship, and the meticulous attention to detail that makes Disney such a magical experience for everyone.
7/10/24 • 40:12
"If you're a podcaster and you're not curious, you're probably not going to do well." Key Moments 03:32 Balancing authority and influence 08:48 Curiosity, Understanding, and Respect 12:59 Keeping Audiences Engaged 16:26 Writing a Book Connect with James Warda and Theron Skees Order the Book - How Does Disney Do That? Use the code DISNEYSHIPFREE James Warda Theron Skees Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry How to Be a Great Interviewer The tables have been turned as I welcome back James Warda and Theron Skees, the minds behind "How Does Disney Do That?" This time, they ask me some insightful questions about interviewing skills and podcasting. We hit on a few hot topics during our conversation: Curiosity is King: Whether you're hosting a podcast or engaging in any form of storytelling, curiosity drives great conversations. If you're genuinely interested in your guest, it shows—and it leads to more engaging and insightful discussions. Know Your Role: As a podcast host, my primary job is to make my guests shine. By understanding and embracing this role, you can create a space where your guests feel valued and are encouraged to share their best stories and insights. Preparation vs. Spontaneity: While it's crucial to come prepared with questions, it's equally important to stay flexible and listen intently. The best moments often come from following the natural flow of conversation rather than sticking rigidly to a script. We also discussed the perseverance needed to write a book. Kudos to James & Theron for their dedication over 3 years. Between their book, "How Does Disney Do That?", and our conversation you will learn ways you can implement Disney’s strategies to create unforgettable experiences for your customers. Make sure to listen to episode 321 for more tips on how to be a great interviewer and some behind-the-scenes stories from my experiences in podcasting. enhancing your interviewing skills, storytelling, or simply curious about the magic behind captivating conversations, this episode is a must-listen!
7/3/24 • 18:54
" I felt a childlike wonder and when feel that it connects us. And in this world, especially now, we need to be more connected." Key Moments 02:01 The Impact of Storytelling in Themed Entertainment 08:31 Building Experiences with Guest Feedback 12:52 Escapism and The Life of an Imagineer 20:19 Creating Transformative and Immersive Environments 26:39 The Essence of Shared Experiences 29:25 The Power of Storytelling and Experiential Marketing Connect with James Warda and Theron Skees Order the Book - How Does Disney Do That? Use the code DISNEYSHIPFREE James Warda Theron Skees Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry How Does Disney Do That? It is always a pleasure meeting people that can give more insights into the secrets behind those jaw-dropping Disney experiences we all know and love. That is why I couldn't be more appreciative for the conversation with Theron Skees, a former Imagineer, and James Warda, an emotional storyteller and author. They teamed up to co-author a fascinating new book, "How Does Disney Do That," which dives deep into the stories and feelings that connect us to Disney moments. Here are three key takeaways from our conversation that are sure to pique your interest: The Power of Emotional Connection: James and Theron emphasize the significance of the emotional ties that guests form with Disney attractions. Understanding these feelings helps make their designs even more impactful. Storytelling as a Tool for Connection: The book is structured as a conversation, featuring stories from fans, designers, and cast members. This not only validates the reader's own experience but also invites them into a larger community of shared emotional journeys. The Role of Feedback and Collaboration: Theron discusses how vital it is for Imagineers to listen to guest feedback and collaborate closely with Disney leadership to create memorable experiences. This principle can be applied to any business that aims to truly understand and meet its customers' needs. This is such a wonderful conversation about storytelling, connection, and making guests feel truly special. Take a listen to episode 320, "How Does Disney Do That?", if you are ready to be transported to the magic of Disney. Make sure to use the code DISNEYSHIPFREE when you check out after ordering the book at the following link: https://rivershorepress.com/store/how-does-disney-do-that . Along with the book, you'll get a free bookmark.
6/26/24 • 32:11
"Find lessons in everything. Even when you're down for the count for 8 weeks, it's alright. Figure out what you learned during that time and write it down." Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Eight Things I Learned Taking Eight Weeks Off As you may or may not know, I had to take an 8-week break recently due to a medical issue. During this time, I learned quite a few important lessons that I'd love to share with you. During this episode I share eight things I learned taking eight weeks off and why I believe these lessons can benefit everyone. A sneak peek into the 8 lessons I share: 1. Prioritize What Matters 2. Cherish Those Who Reach Out 3. Stay Productive in Different Ways 4. Adapt to a Fast-Moving World 5. Systems Can Save You 6. It's Okay to Share 7. It's Also Okay to Keep It Private 8. Find Lessons Everywhere In every situation, even difficult ones, there's something to be learned. Take the time to reflect and write them down. Every experience, good or bad, can teach you something and contribute to your personal and professional growth. When you document those lessons, they can become powerful stories and insights later for you and those around you. To hear more on each of these lessons, make sure to listen to Episode 319 of the Jody Maberry Show. Thank you for your support and understanding during my time off. I'm looking forward to getting back to our regular schedule and continuing to share more stories and lessons with you all.
6/20/24 • 06:24
"The very act of just having a schedule and having a bucket that you have to fill with something, that forces you to be creative." Key Moments 02:13 Collaboration between podcasters and ghostwriters in publishing. 06:02 Kent's show "The Daily Writer" offers lessons on writing skills. 07:24 Turn podcast into book by repurposing existing podcast content. 12:17 Book outlines are a framework essential for content creation. 14:45 Two book options: Option 1: Big Kahuna book - multiple chapters per section. Option 2: Bits and pieces book - short chapters for challenges. 20:01 Quickly gather feedback from ideal readers, create a 21-day challenge based on their problems, review similar books, and seek feedback on the outline. 21:09 Get feedback from potential readers for book outline. Don't overthink it. 24:52 Short, focused episodes make editing easier later. 29:53 Promote book through podcast. 33:19 Crafting a book takes time and work, but can be done by yourself or with professional help. 36:29 Scrivener aids writers in organizing and refining content for books, making the process more manageable. 38:15 Recognize the value of creating short books, multiple drafts, and use Scrivener for writing. Resources Kent's website https://scrivener.app/ Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Use a Podcast to Write a Book Kent Sanders is a a writer and professor that helps artists and writers fulfill their creative calling. Recently we combined our talents and collaborated on a webinar to teach others how to use podcasts for book writing. During this episode we talk about this method of creating a book outline and using it as a blueprint for podcast episodes. This episodes can then be transformed into the written work you always dreamed of. Key takeaways from our conversation: Podcast Consistency: Kent shares the power of showing up regularly on a podcast, and how you can use daily episodes to build content for a book. Commitment over perfection is key. Crafting Your Outline: Develop a solid book outline before diving into podcast episodes. Utilizing strategies for outlining will transform your content creation process and be your roadmap to success. Podcast Forward Approach: Discover the benefits of aligning your podcast content with your book project and maximizing your efforts. Find a method that works best for you to convert your podcast episodes into book material. This episode is a must listen for aspiring writers and podcasters looking for more ways to share their message. One of the reasons Kent and I did this webinar was to see what people thought of this idea. So let me know what you think. Was this a good idea? Or do if you don't think this is good, let me know. If you think it is great, let me know. That'll help out as we look at more ways to create books and podcasts.
5/29/24 • 40:10
"That's probably one of the things that really has helped me as I meet people. Being in that moment, asking really pointed personal questions to make people feel valued, to learn something new, and be curious." Key Moments 01:21 Ending the 'Come Rain or Shine' Podcast 04:11 Life Advice from Lee Cockerell 06:04 Magical Vacation Planner Conference 12:57 Podcasting Growth from Duo to Solo to Live Audience 21:14 The Next Professional Chapter 23:16 Impact of International Education 25:02 Navigating Career Transitions 28:26 The Power of Networking; Focusing on Client needs, Not our Credentials. 32:12 Adapting Business Strategies in Times of Crisis 36:46 Impact of Practicing Asking Intentional Questions 39:21 Reflecting on Collaborations on the Podcast and Beyond 47:02 Sign Up for Dan's Newsletter to Stay in touch Connect with Dan Sign Up for the Article of the Week aka Article of the Month dan@dancockerell.com Dan's Website Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry A Tribute to the Come Rain or Shine Podcast After five and a half years of laughter, lessons, and leadership insights, it became time to bid farewell to "Come Rain or Shine" with Dan Cockerell. It's only fitting to highlight some of the unforgettable moments and amusing anecdotes. This final episode reflects on some of our favorite memories, from some silly moments to key business lessons. Really none of it would have been possible without understanding the importance of consistency in business, the role of adaptability, and the impact of strong personal relationships. Adaptability has been a consistent theme throughout our time podcasting together. Dan's approach, especially during the challenges brought on by COVID-19, exemplifies the power of responsiveness to unforeseen circumstances. Launching a daily podcast "Lemons to Lemonade" and conducting a Mastermind call for three months to offer guidance during tough times are prime examples. Hearing him navigate these changes in real time showcased the the value of being flexible and open to change. It’s the key to ensuring longevity and relevance in any industry. Dan shares six key lessons learned from running Cockrell Consulting, highlighting that genuine connections often result in personal value and referrals. These are great reminders for business professionals striving for sustainable growth and a trusted network. By prioritizing value creation and relationship-building, you can create a solid advantage in the competitive business landscape. While working on the podcast Dan and I had a number of moments that reminded us of the importance of engagement and effective communication. The more Dan dove into solo episodes, he found that interviewing podcast guests help refine his conversational skills. For leaders and entrepreneurs alike, the ability to ask the right questions and actively listen is incredibly valuable. It helps lead toward meaningful discussions while and nurturing collaborative partnerships. Make sure to listen to Dan and I reflect on our time recording "Come Rain or Shine" podcast. Stay connected to Dan by signing up for his monthly newsletter. Past episodes are still available so keep listening. I bet you discover something new each time. Here's to the future skies we'll navigate, come rain or shine!
4/17/24 • 48:00
"People make huge big deals of celebrities, but they very seldom give praise to the something that's way more important than celebrity, which is a great father or a great mother." Key Moments 02:13 The Impact of Parenthood on Empowering Children 04:44 Value of Handwritten Memories 08:18 Celebrating Unnoticed Heroes: Parents 11:15 Character is Remembered More than Achievements 15:35 Balancing Career on the Road and Family 17:21 Writing About Family Stories in Maria's Scarf Connect with Zoro Zoro the Drummer Website Order Maria’s Scarf Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Making Parenthood a Priority As we do on this show, when we have a guest, they come back the very next week to ask me 3 questions. Zoro the Drummer is kind enough to return for a great conversation around making parenthood a priority. His questions highlight the importance we both place on prioritizing family, making sacrifices to be present for children, and the role fatherhood has played in our lives, both personally and professionally. Our last conversation showcases how Zoro skillfully balances his passion for music with his dedication to parenting. Commitment to family doesn't hold you back. We have both found it important to make every moment count. For him, it's chose red-eye flights just to tuck his kids into bed. I shared my own experience flying back from a conference across the country to be there for my son's birthday. It's the moments we show up for that our kids remember, not the conferences we speak at. Presence is the best gift we can offer. Maria's Scarf, Zoro's memoir, is a great example of the profound impact his mother, had on him, and how this influenced his book. His relationship with his mom sets the rhythm for his outlook on fatherhood and life. He shares how his mother's encouraging spirit lived on at her funeral, which was attended by those touched by her kindness. From pharmacists to grocery clerks. True legacies are made of love and the positive influence we have in our daily interactions. Zoro the Drummer's commitment to handwritten notes to his kids echoes the daily letters I write to my own. Writing letters to my kids every day has become a way I am able to express love, capture moments, and craft a legacy no matter where I am. These notes have become my own manuscripts, documenting life through storytelling and letter-writing. Much like I love park preservation, these letters have a way of preserving an emotional legacy my children, by capturing growth moments and familial bonds. This conversation was such a great way to show how our day-to-day interactions and the way we treat others leaves a lasting impact, especially on our family. Make sure to listen to the full episode and remember to honor the relationships that shape our world.
4/10/24 • 18:21
“I had a friend who believed in me, and I didn't have the heart to let him down." Key Moments 02:23 Persuing Lifelong Passion 08:25 Using Personal History in Writing 11:09 Writing a Memoir 17:45 Perception and Memories 21:51 Finding Purpose By Overcoming Challenges 26:32 The Power of Emotional Connection 29:22 Empowering Youth Through Storytelling 36:15 Power of Friendship and Community Support 39:23 Vision and Perception Connect with Zoro Zoro the Drummer Website Order the Book Maria's Scarf Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry The Impact of Long Term Friendship Few navigate the rhythm of life with as much heart and soul as Zoro the Drummer. During our conversation Zoro takes us through a collection of lessons directly from his mother and the his life, captured meticulously in diaries and a variety of mementos. These are the building blocks of his memoir, "Maria's Scarf". His book highlights the impact of enduring friendships, such as his with music icon Lenny Kravitz, the ways their lives intertwine, and how it lead to success and dreams realized. The book aims to inspire youngsters just as athlete stories inspired a young Zoro. Zoro the Drummer has an impressive collection of memorabilia including report cards, band program programs, and ticket stubs. His commitment to preserving his history offers us a unique window into the life of a musician and the tangible milestones of his career. He celebrates his vision, perception, and unwavering optimism, which he says were instilled by his mother. Those are what he credits for his growth, his faith, and his successes in life. Despite being turned down by publishers over 100 times, Zoro the Drummer’s perseverance paid off when his memoir was finally accepted with a major publisher. He sees this delay as divine design - time for him to craft his writing skills, preparing him for the book's success. The book is a blend of heartwarming, heartbreaking, hilarious, and hopeful. As Zoro says, stories can fuel hope - a sentiment that he hopes readers will share worldwide. Zoro the Drummer's story is not only about his ascent from challenging beginnings but also underlines the power of persistence, the significance of relationships, and the indelible impact of a supportive community. His memoir is a testament to the human spirit's capacity to dream and to triumph.
4/3/24 • 44:42
"We often do know what the problem is. It's acknowledging it and taking action on it that really matters." Key Moments 02:10 Desire to learn with trustworthy, motivated group. 7:45 Power of Mastermind Groups 09:53 Self-motivation and accountability: take action or release. 11:24 Choose intentional actions to achieve desired lifestyle. 16:38 Importance of being over doing in leadership. 19:06 Powerful message resonates deeply, bringing positive impact. 24:14 Seek improvement, take action to find happiness. 26:22 Experiences matter more than years of service. Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Joining me are two special guests that recently soaked in the sun and wisdom at the latest Creating Magic Mastermind in Orlando, Florida. I always say each event is better than the last, and this time was no exception. Katie Currens and Tim Dyck are going to help unpack the event and the impact it has had on them. This Mastermind is one where the word "be" became a powerful mantra given by, Lee Cockrell, advocating for presence and authenticity in our everyday encounters. Katie returns for her third mastermind experience, and admittedly echoes my sentiment that this may have been the best one yet. And after years of attempting to come, Tim Dyck shares his eagerness to learn from a group of so many uniquely motivated individuals. We explore how Lee emphasized the need for personal responsibility and what it truly means to "be" in business and life. Some of our key takeaways: Embrace the Opportunity to “Be": Remember, who you are is as important as what you do. Infuse "being" into your daily practices. Learn from the Collective: The combined knowledge and experiences of a group can be a catalytic force for personal and professional development. Act with Intent: Acknowledge problems, move past excuses, and deliberately craft the life you envision through thoughtful planning and action. The mastermind isn't just an event; it's a journey. This episode offers more than just a glimpse into a mastermind; it invites you into a circle of professionals passionate about deliberate living and authentic being. For anyone looking to tap into a network of motivation and actionable advice, consider this your call to action to join the next Creating Magic Mastermind this fall. As we were reminded during the most recent event, it's not just the years of service, but rather the experiences we create for others and ourselves that carve out a life well-lived. Ready to dive into the magic yourself? Stay tuned for registration details for our fall mastermind event. Spots will fill quickly, so keep an eye on your inbox for the opportunity to be part of this life-changing experience.
2/28/24 • 29:02
Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Preparing for the Spotlight Liz Wilcox returns for another conversation. This time we flip the script and she gets to ask me three questions. We talk about preparing how to prepare for the spotlight when you face big moments and unexpected attention. Highlights from our conversation include: Embrace Your Uniqueness: I spent a lot of time initially doubting my voice for podcasting. Over time I came to realize that my uniqueness became one of my biggest assets. It's what gets me recognized time and time again. Embrace what sets you apart, as it may be the very thing that captivates others. Leadership Transition: As you move up in leadership, remember it's not about you – it's about removing obstacles for your team. There is an impactful way to make the transition from being technically proficient in a role to effectively leading others. Turn the focus from oneself to the team, empowering leaders to listen, remove obstacles, and lead with empathy. Ground Yourself: I touched upon self-preparation for heightened visibility and being in the spotlight, emphasizing the significance of grounding oneself, and reconnecting with your purpose to navigate increased attention effectively. Make sure to listen to the full episode for more on how to ground yourself to stay true to your purpose and intention. Also check out Liz's website and sign up for her email list for a wealth of free resources on email marketing.
2/21/24 • 13:44
“I found that the more I step into myself the more successful I become, and the safer people feel around me.” Key Moments 03:26 Aligning passions with knowledge for greater impact 10:13 Prioritizing low cost to serve majority population. 12:45 Challenges with blogging and why email lists are crucial. 17:59 Strive for self-acceptance and authenticity as a guide to success. 20:12 Surround yourself by a community that affirms and empowers your uniqueness. 27:33 Membership sign up at lizwilcox.com includes a free offer. Connect with Liz Wilcox Website: lizwilcox.com Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Shifting from a successful RV travel blog to establishing a thriving membership site doesn’t happen by chance. For Liz Wilcox it came down to leaning into her authentic self with a desire to help others on a topic she knows well; email marketing. Liz is a great example of someone that has made an impact by leveraging her unique strength. She realized her potential in email marketing despite being known as a sarcastic RV blogger. Embracing her education background and passion for helping people, she pivoted to start a successful email marketing membership site, serving thousands while staying true her authentic self. One of the ways she started to help others was by building a community. By offering a $9 per month membership, she was able to focus on making a large impact for a large number of people, echoing Costco's model. This approach made email marketing templates and tools accessible to many entrepreneurs. In turn by creating a supportive community she is bringing in consistent revenue. Authenticity breeds comfort. By being her authentic self she has allowed others to feel safe and comfortable in her community. She encourages them to embrace their unique selves. Promoting psychological safety and creating a sense of community has been a key to her membership's success. Make sure to listen to our full conversation for more about email marketing. And make sure to visit lizwilcox.com for a free welcome sequence, newsletter samples, and 52 subject lines to kickstart your email marketing journey
2/14/24 • 28:22
“It’s my blind spots. And I've been around long enough to know they're there. And so that's where my curiosity is helping fill in the gaps." Key Moments 00:53 From Entrepreneurship to corporate 03:42 Moving to Sydney in 2024 08:33 Confidence, vulnerability, and teamwork lead to success. 11:15 Navigating new cultural environments. 14:51 Mission-Driven organizations 16:39 Investing in others’ dreams brings personal fulfillment. Dealing with What You Don't Know Recently Dan Cockerell announced a significant career shift. After spending five and a half years traveling and teaching worldwide, he has embraced the opportunity in Australia to return to a leadership role. Throughout his entrepreneurial journey, Dan and his wife Valerie have used their knowledge and experience to inspire and teach others. However, life led them to unexpected paths and opportunities, prompting them embark on a new adventure. During our conversation we discuss some of the challenges that have come with navigating unknown territory in a new job. One of the things Dan is great at is his willingness to admit that there are things he doesn't know. Even better is his commitment to seeking guidance and insight. He emphasizes the significance of acknowledging one's blind spots and humbly reaching out to industry experts for advice. Through humility and curiosity you can foster a continuous learning mindset, which is critical for leaders. As he transitions to the education industry, Dan understands the importance of cultivating a mission-driven focus in a for-profit organization. There is a delicate balance between delivering educational impact while ensuring the organization's financial sustainability. This is something felt by entrepreneurs and leaders in various sectors. There is often a unique dance between mission, profitability, and the need to make impactful decisions that benefit all stakeholders. Something I often share is the power of meaningful connections and networking. That starts by seeking guidance and insight from your own team. Dan has often seen success when leaders advocate for a collaborative decision-making process that helps leverage the expertise and insights of the collective team. Successful organizations utilize collaboration and collective wisdom to guide strategic decisions. As Dan prepares for his move to Australia, he recognizes the importance of understanding cultural nuances and interpersonal dynamics in a new work environment. Lean into genuine curiosity about a culture and having an eagerness to adapt to new terminologies. Change is not always easy, but approach it with a growth mindset and openness to embracing unfamiliar experiences. Dan's journey serves as a testament to the power of connection, adaptability, and continuous learning. Take a listen to this episode for more about embracing a new adventure, seeking new opportunities, and approaching life with curiosity and authenticity. Connect with Dan: www.dancockerell.com About Dan - https://dancockerell.com/about/ Instagram - https://www.instagram.com/dancockerell/ LinkedIn - https://www.linkedin.com/in/dancockerell/ Facebook - www.facebook.com/dancockerellspeaker Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry
1/24/24 • 21:14
“If all of us could live with more of a sense of adventure and curiosity, we would find our stories fascinating and filled with surprises that are always enriching." Key Moments 00:58 Nostalgia nourishes, stories connect. 05:46 Face problems, embrace change, and envision new possibilities. 06:40 Embracing uncertainty leads to unexpected and exciting changes. 10:00 Richard's book "Story Intelligence” Connect with Richard Stone Story Intelligence Website Order the Book Story Intelligence: Master Story, Master Life Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry The Impact of Stories Richard Stone, recent guest and author of "Story Intelligence," returns to the show to ask me three thought-provoking questions. His questions lead us to a conversation about the influence of personal stories. It is always amazing how recalling stories can lead to powerful moments of self-reflection and connection. This shows the significance of sharing experiences and the impact it has on resilience and growth. The first power of stories is their ability to transport us to different places and times. As I reminisce about my childhood I recall a fond memory of the movie "The Outlaw Josey Wales." The geographical setting of the movie really hit me and my family history in Missouri. Movies and shows are perfect examples of the emotional connection and nostalgic impact of storytelling. Just ask young Jody why he was so set on setting up a tape recorder to capture movie dialogues. Instrumental reminiscence is the act of remembering challenging times and learning from them. A poignant memory for me was my father's battle with cancer. As I think about that time, I’ve discovered that while there was a perception of stoicism and bravery, it masked my father’s underlying vulnerability and fear. Realizing this helps shape my approach to openness and communication with my own children. This experience showcases the significant influence of personal challenges on parenting and resilience. Envisioning new possibilities begins with a willingness to embrace the excitement of the unknown. There is something to be said about purposefully navigating through life with an adventurous spirit. My own journey from the heart of Illinois to the west coast is a reminder of the power envisioning new horizons can have on our personal and professional transformation. Richard points out that an openness to change and unwavering curiosity ignites a passion for embracing life's uncertainties. That is what will lead us to unexpected career shifts and enriching experiences. Our personal stories have the power to uplift, inspire, and connect. While it may not feel easy, finding a willingness to share vulnerable moments helps remind others of the power of storytelling. It’s one of the best ways to foster empathy and resilience. Make sure to listen to this episode for a vulnerable conversation on the impact of stories.
1/17/24 • 10:31
“Money alone is not enough compensation for investing our time and energy. There has to be a sense of meaning, purpose, and accomplishment that go along with that, And that's it it lays right in the lap of in the life you love." Key Moments 06:16 Printed books are like business cards. Use wisely. 10:21 Inspiration of Dan and Joanne's loving marriage. 24:14 48 days to change life. 25:59 Rural upbringing instilled values. 35:55 Turning inconvenience into opportunity for bonding. 42:13 Finding fulfilling work goes beyond just money. 51:43 Reevaluate choices as world changes; embrace fresh perspective. 01:07:24 The importance of small gestures in maintaining a strong marriage. 01:11:19 Innovation and creativity propel progress in technology. 01:14:01 Dan Miller's teachings create a lasting legacy. Books and Resources by Dan Miller Order the Book 48 Days to the Work and Life You Love Visit the Website: https://www.48days.com/ Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry 48 Lessons Celebrating Dan Miller Dan Miller is a successful entrepreneur and author who has dedicated his career to helping others find meaningful and fulfilling work. He is the creator of 48Days.com, a website filled with resources and ideas for those seeking to start their own businesses. In this special episode, I am celebrating Dan Miller by sharing 48 lessons from him. That’s a number that’s significant to his brand. After receiving the news of Dan’s cancer diagnosis, I knew when he saw and heard that I was doing 48 lessons celebrating Dan Miller, it would make him smile. So, I did 48 just to make Dan Miller smile. Dan's significant achievements came after the age of 53. That’s a great reminder that success knows no age limit. Embrace the non-linear process of life stages and keep pursuing your dreams with perseverance and determination. Dan's principle of "pay to cut to the front of the line" emphasizes the value of investing time and money into building personal relationships. Authentic connections are the backbone of success. Prioritize nurturing genuine relationships for long-term growth and opportunities. Dan's fearless approach to uncertainty and potential failure highlights the importance of seizing opportunities with innovation and creativity. Embrace change, take calculated risks, and keep innovating to carve out your unique place in the marketplace. In the spirit of celebration and continued growth, let’s aim to embody the lessons from Dan Miller's journey and make them a part of our own stories. Let's honor Dan’s legacy by staying true to our passions, embracing change with grace, and finding fulfillment in our unique paths. The 48 lessons are only a fraction of what I have gained from Dan's remarkable journey and friendship. Make sure to listen to this episode and share it with someone else that could feel the impact of the lessons. As Dan has said, “the sharing of ideas is a powerful thing."
1/10/24 • 75:29
"If you don't have a problem, you don't have a story. And the bigger the problem, the better the story.” Episode Highlights 04:36 Larger problem makes a better story. 08:05 Face change and take risks for a more rich life. 11:34 Repackage your perspective to change your life's direction. 14:06 Take ownership of your life story to gain authority over it. 18:09 Share a personal story to trigger empathy and understanding. 22:29 Storytelling predicts resilience and self-esteem in children. 23:45 Generational stories help teens navigate through life challenges. 26:18 Book by Richard Stone, “Story Intelligence: Master Story, Master Life” Connect with Richard Stone Story Intelligence Website Order the Book Story Intelligence: Master Story, Master Life Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Story Intelligence Storytelling can have a profound impact on our personal and professional lives. Richard Stone is a nationally recognized speaker and author on the power of storytelling. His knowledge on "story intelligence" has brought value to industries including business, healthcare, and education. Don't get confused though. Story Intelligence is not about improving IQ. It's about seeing the world as a story, opening us up to possibilities, and elevating the quality of our lives. Storytelling isn't just for bedtime. It's a powerful tool that shapes our lives, our businesses, and even our brains. It can also help build connection and empathy. When we hear someone else's story, it's as though we step into their world, creating a deep level of connection and understanding. This is often seen through the stories we tell with our own families. Family stories have a significant impact on children's resilience and self-esteem. Children who know their family's stories are better equipped to face difficulties, as they have reference points to draw inspiration from. Our lives are stories in the making, and they are worth sharing with others. By becoming the author of our own story, we gain authority over our lives and open ourselves to new possibilities. The shared experience of storytelling connects us, inspires us, and shapes our lives. When done well, they make our lives richer and more meaningful. Whether you're a parent, a business owner, or just someone who loves a good story, remember that storytelling isn't just a pastime or a skill. It is a fundamental part of what makes us human. The power of storytelling goes beyond personal growth by connecting us emotionally. The stories we tell can change lives. Make sure to listen to the conversation with Richard on the Jody Mayberry Show podcast. You can find more resources and interviews with Richard on storyintelligence.com and grab a copy of "Story Intelligence: Master Story, Master Life" on Amazon.
1/3/24 • 26:39
"Transformation should never end because if you have your best and brightest people thinking about how to continually make the experience better and better and better and better because it's never perfect." Episode Highlights 04:12 Addressing consumer needs for personalization and simplification at Epcot. 08:31 Embrace new business approach to improve customer and employee experience. 10:12 Prioritizing accuracy over speed. 16:33 Continuous improvement is essential rather than achieving perfection. 17:32 Constant evolution essential for organizational success. 22:43 Balancing high expectations, competition, and constant delivery. 25:52 Embrace imperfection and be agile in journey. 29:39 Life teaches lessons, lead to inspire. Connect with Jim MacPhee Order Jim's Book Jim MacPhee Linkedin Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Three Factors to Implement Change Retired Disney COO Jim MacPhee joins for a conversation on the three factors crucial for successful change implementation. Jim brings insights from his time driving personalization and simplification for guests and staff within Disney. He emphasizes the importance of understanding audience needs and frontline employees if you want to stay on the path to success. The evidence in Disney's transformational projects result in high NPS scores and improved guest experiences is enough to show that Jim’s experience with this topic is invaluable. Transformation is continual, not a finite project. Jim emphasizes the necessity of viewing transformation as an ongoing effort, not a project with a defined endpoint. This mindset shift is crucial for sustained success in driving organizational change. Prioritize the customer and employee experience. The implementation of change should prioritize ensuring that customers love the changes, employees can deliver them, and the changes ultimately enhance the overall experience. By prioritizing these aspects, transformative efforts are more likely to yield high NPS scores and simplify the customer experience. Another key to successful change implementation is being able to nspire and engage to drive exceptional experiences. In leadership, it is vital to engage and inspire others to deliver exceptional experiences. This approach is pivotal in ensuring that change implementation focuses on creating enjoyable experiences for consumers, ease of delivery for employees, and reliability for all stakeholders. Jim's wealth of experience and insights provide valuable lessons. Make sure to listen to this episode in full if you are looking to drive meaningful change within your organization. And don't forget to check out Jim MacPhee's book "Engage, Inspire, Lead" for further inspiration and guidance around successful change implementation.
12/27/23 • 31:03
"Be generous. Be gracious because you don't know what people are going through." Episode Highlights 00:00 Daily podcast called "In the Front Row" offers guidance to child. 03:23 Removing bandage reveals stitches and scar, yet emotional bandages are hidden. 06:43 Podcast message helping students and families globally; available on all platforms. In The Front Row Podcast Listen Using This Link In the Front Row Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Delivering Daily Ideas Over 100 episodes ago I started a unique daily podcast called "In the Front Row.” It was initially started for my son as he left for his freshman year of college. What began as a personal endeavor has since evolved into a global platform touching the lives of students, parents, and individuals around the world. The power of consistent, heartfelt messages can have a profound impact, guiding and influencing loved ones through daily affirmations and life lessons. What is neat is seeing how much it has expanded beyond its initial purpose. It resonates with people around the globe. There is nothing better than hearing how it prompts positive change in the lives of students, parents, and individuals. If you know a student, whether in high school or college, consider sharing "In the Front Row" podcast. It is a simple way to help inspire and guide them through the challenges of academic life and beyond. In fact, it is a great way for you to also start your day with a daily dose of inspiration and wisdom. Thank you for being a part of the podcast community. I appreciate your support and hope that "In the Front Row" enriches your life and the lives of those you share it with. New episodes of Jody Mayberry Show are on their way with more valuable discussions.
12/20/23 • 09:10
"Let's embrace disconnection and just take a moment to appreciate what you see." Episode Highlights [00:01:55] How hiking and disconnecting connects you with work [00:03:26] Valuable habit of taking breaks and brainstorming with a partner. [00:09:20] Life is ongoing work. Embrace different perspectives for creativity. [00:10:04] Getting away from distractions in nature sparks fresh ideas for Dan, who anticipates creating new content based on the experience with his companion. Connect with Dan: www.dancockerell.com About Dan - https://dancockerell.com/about/ Instagram - https://www.instagram.com/dancockerell/ LinkedIn - https://www.linkedin.com/in/dancockerell/ Facebook - www.facebook.com/dancockerellspeaker Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Go Outside for Fresh Ideas Nature can transform your creativity and recharge your mind. While Dan Cockerell and were sitting trailside at Bryce Canyon National Park we decided to record a podcast episode. This conversation business strategies to the magic of disconnecting from the digital connectivity to immerse oneself in the beauty of national parks. Why knew a simple hike could spark a whole new perspective on work and life? Dan's pursuit to unplug and escape into the wilderness was not only refreshing but also a catalyst for a fresh wave of creativity. Hiking can be a breeding ground for innovative ideas and concepts. A good hike is a powerful mental cleanse, too. he stillness of nature allowed Dan and I to reflect on their brainstorming sessions and business plans. Nature has the incredible ability to shape new connections and fuel brainstorming sessions. If you've been wary of taking a deep dive into nature, these insights should be reason enough to lace up your hiking boots and hit the trails. After all, the magic of hiking, unplugging, and embracing nature's serenity could hold the key to unlocking your next big idea. Embrace the great outdoors a little more. Who knows? Your next big breakthrough could be waiting for you atop that mountain peak or hidden along a forest trail.
11/8/23 • 11:03
“I’m more knowledgeable and think about things different now because of all the people I've had the chance to interview." Episode Highlights [00:00:59] Impacts of disruptive innovation such as drones in parks. [00:05:03] Being a Park Ranger is not just about nature, it involves dirty work and dealing with difficult people, and yet is still a fabulous job. [00:07:11] Theme parks are fun, but nature is truly spectacular. [00:10:16] Be mindful and promote a hospitality mentality. Connect with Josh Order the Book The Hospitality Mentality https://www.roller.software/ http://attractionpros.com/category/podcast/ https://www.linkedin.com/in/joshualiebman Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Learning From the People You Interview There have been many incredible learning opportunities that have come from podcasting. Each lesson has started with a conversation full of meaningful questions. In this episode, Josh Liebman, author of The Hospitality Mentality, returns to ask me three thought-provoking questions. We dive into the world of podcasting, park ranger experiences, and learning from the people you interview. The first thing Josh asked me was about learning opportunities that come from hosting a podcast. The lessons from podcast guests are invaluable. For example, a conversation with the director of South Carolina State Parks still stands out to me. He opened my eyes to the concept of disruptive innovation. It draws parallels between drones and other inventions that have impacted the park industry. That conversation was a great eye opener and reminder that we should always be open to new ideas and perspectives. Next, we talk about my favorite places to drive. The best drive can leave you in awe. This question made me recall a drive through the mountains of North Carolina, surrounded by vibrant autumn colors. It's a reminder to take the time to appreciate and experience the natural beauty that surrounds us. Finally, we had to debunk some myths of being a park ranger. There is a misconception that this job is all about hugging trees and communing with nature. While it certainly has its rewarding moments, being a park ranger can also be incredibly challenging and messy. No matter how idyllic a profession may seem, there are always behind-the-scenes realities to consider. Make sure to listen to the full episode for more on the importance of learning from the people we interview. Even if you are not hosting a podcast, there are many things you can learn from the people around you. Just start asking questions.
11/1/23 • 12:21
"The most important thing is the conversation that you're having with your guest. It is way more qualitative than it is quantitative." Episode Highlights [00:01:59] Discovering the efforts of running a complex amusement park and creating a seamless guest experience [00:04:08] Utilizing formal education and experience to help elevate guest experiences. [00:07:37] Impact of Ron Logan, Disney legend and professor. [00:14:54] Guest enthusiasm should not exceed employee enthusiasm. [00:20:14] Stepping stones to success and fulfillment. [00:25:12] A Hospitality Mentality Book; best way to start is by building a service culture. Connect with Josh Order the Book The Hospitality Mentality http://www.attractionpros.com/ http://attractionpros.com/category/podcast/ https://www.linkedin.com/in/joshualiebman Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry The Hospitality Mentality Josh Liebman has been immersed in the world of hospitality, tourism, and attraction spaces for over 18 years. He brings his vast experience and expertise for a conversation around creating raving fans through your guest experience and this new book, The Hospitality Mentality. Josh has seen it all, starting from his early days working as a ride operator at the prestigious Cedar Point amusement park, and is here to shed light on the power of hospitality in any field. Josh has used his vast experience to build customer service training programs. As demand for Josh's expertise grew, he saw an opportunity to have a macro impact on his industry. So, instead of working for one park at a time, he started consulting for many, helping implement his ideas and elevating guest experiences across the board. Applying the principles of exceptional customer service and guest experience can have a transformative impact, even in unexpected industries like child support call centers. By adopting a mindset that values empathy, responsiveness, and resolution, leaders can create positive outcomes and build strong relationships. As early as chapter one of Josh's upcoming book, he highlights the importance of getting rid of customers and focusing on building a service culture. One essential aspect of a hospitality mentality is effectively resolving service failures and complaints. Josh emphasizes the significance of embracing these situations as opportunities to build trust, demonstrate genuine care, and turn a negative experience into a positive one. By nurturing a culture that prioritizes outstanding service, organizations can create an environment where employees are motivated to exceed expectations and deliver memorable experiences to clients or customers. Make sure to listen to the full conversation with Josh Liebman for even more on the power of a hospitality mentality and its potential to transform industries.. Remember, a little bit of hospitality can go a long way in making a difference.
10/25/23 • 29:07
“Quit goofing around and start working on your own stuff." Episode Highlights [00:02:05] Cockrell Academy and unfinished book project. [00:03:59] Prioritizing personal projects over client work. [00:07:09] Email works for words of encouragement and accountability. [00:10:55] rite a standalone book before pursuing a series Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Why Won't Jody Maberry Finish Writing His Book? In our previous episode, Lauren Gaggioli joined for a conversation about the value of understanding SEO. And guess what? She's back again, this time to ask me three questions the challenges of entrepreneurship and personal projects. Her questions lead to a reflective conversation about the struggles of maintaining focus, prioritizing tasks, and the importance of pushing ourselves to achieve our goals. Three questions we address: What was the hardest season or project in my entrepreneurial journey? What is holding me back from finishing my book? Can people start emailing me for word counts again? As entrepreneurs, it can be easy to get caught up celebrating accomplishments. The reality is that it is in the valleys where the real growth happens and we all need to take time to share the challenges and obstacles we face. It is from these experiences that we can truly connect and learn from each other.. For example, I continue to struggle finishing my book, guilty of making excuses and prioritizing other tasks instead. Sometimes, we forget to amplify our own voices and need others to remind us of our worth. There is a lot of power of encouragement. Let's take a moment to uplift each other and show support for our fellow entrepreneurs, authors, and dreamers. After you finish listen to this episode, send me an email with words of encouragement and support. It’s a great idea to hold myself accountable, keep him on track, and stay motivated. Your emails will serve as a reminder of the impact my work has on people and the importance of completing this book. Thank you for your continued support. I can't wait to hear from you!
10/18/23 • 11:30
"Not only had I figured out how to get them to the site, I'd figured out how to convert them to paying clients" Episode Highlights [00:01:39] How a boring topic turned out to be exciting and valuable [00:06:00] SEO is important for websites to succeed in Google search; focus on key actions to be effective. [00:10:00] Language matching is crucial for Google search. Using different language isolates users and hinders connection. Linguistic mirroring signals intent and empathy. [00:12:06] Lee's website had a search problem with traffic. Visitors should enter through specific pages, not the homepage. The user experience needed improvement. [00:15:53] Highly recommend new free course on DIY website audit, uncover hidden issues and improve user experience. [00:19:37] The real magic happens when someone hits your optimized sales page. 1% statistically convert and you make money off strangers. Cracking online sales funnel; building community. [00:23:48] Each page is a sales page for a trail guide. You can sell individual guides or bundle them together. Connect with Lauren https://laurengaggioli.com/ LinkedIn - https://www.linkedin.com/in/laurengaggioli Instagram - https://www.instagram.com/laurengaggioli Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry While SEO may sound dull and technical, understanding search engine optimization basics can make a tremendous impact on your online presence. However, Lauren Gaggioli, joins to explain why it is essential for getting your content discovered by the right audience and driving organic traffic to your website. Lauren stumbled upon SEO while trying to solve her own problems in the world of education. As she dug deeper into the subject, she realized its immense potential for solopreneurs and small businesses like hers. Lauren's passion and expertise eventually led her to conduct a website audit for Lee Cockrell, revealing the power and limitations of consistent good content in the SEO realm. That was when I knew I needed to have her on the show. SEO provides an incredible opportunity for small businesses to compete and thrive in the online space. With a little bit of effort and the right strategies, you can leverage it to reach your target audience and connect with potential customers. Creating good content consistently is crucial, but it's not enough on its own. By combining a strong content strategy with SEO principles, you can maximize the visibility and reach of your content, ensuring that it reaches the right people at the right time. If you've ever found SEO to be boring or overwhelming, this episode will change your perspective. Take a listen to our conversation around SEO and uncover its secrets to success. Get ready to take your online presence to new heights with the magic of search engine optimization.
10/11/23 • 27:31
Valerie Cockerll returns to turn the tables and ask me three questions. She came prepared with questions that really challenged me to reflect on some of my own experiences. The conversion ends discussing the impact of our mom's teachings and how they have influenced the approach to our careerers. This is a great one that really hits on the impact of meaningful relationships and making a long term investment in others. Some of the key takeaways from this episode: Prepare with Purpose: Women often come more prepared for interviews, knowing exactly what they want to convey. As professionals, it's essential to approach opportunities with a clear understanding of what we want to communicate. Think Long Term: Just like raising children, building relationships and investing in others requires a long-term perspective. The effort and consistency put into nurturing connections will eventually pay off and yield positive results. Lead by Example: Role modeling plays a crucial role in shaping the behaviors and values of others, whether they are your children or colleagues. By demonstrating positive traits, you inspire and influence those around you to follow suit. In a world that often focuses on short-term gains and instant gratification, it's important to take a step back and consider the value of investing in others. Whether it's in the workplace, personal relationships, or even within our families, the act of investing in others has the power to create a brighter future for everyone involved. This episode reminds us all of the significance of investing in others, not just for personal growth but also for the collective betterment of society. Take a listen and consider how you can make a positive and lasting impact in the lives of those around you. Connect with Valerie: Order the book - Manage Like a Mother Email - valerie@cockerellconsulting.com. LinkedIn - Connect with Valerie Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Episode Highlights [00:01:28] Women come more prepared for interviews. [00:04:45] Parenting is a rewarding investment; kids mimic good behavior. [00:08:00] Genuine interest, empathy, and understanding in work. [00:11:22] Finding purpose during the pandemic. [00:14:24] Never take anything for granted; everlasting appreciation. [00:16:27] "Book: Manage Like a Mother” offers leadership lessons
10/4/23 • 17:07
"By virtue of being a kid and on the receiving end of mothering, you have learned you know what works and what doesn't work." - Valerie Cockerell This conversation brought me an all new perspective around the ways that motherhood can serve as a powerful foundation for effective leadership in any organization. Valerie Cockerell is joining to discuss her new book, "Manage Like a Mother," where she explores the intersection of motherhood and leadership. Valerie's message is simple yet impactful: leaders should manage like a mother. Valerie Cockerell is a French American former Disney leader who was part of the opening team of Disneyland Paris. She pursued her career at Walt Disney World in Orlando Florida and facilitated programs for the Disney Institute. She is now a consultant in Leadership and Customer service excellence for organizations around the world. Today, she is the proud mother of 3 and lives near Boulder, Colorado. During our conversation, Valerie shares her goal of encouraging men to become advocates for women by reflecting on the impact of their own mothers. She draws parallels between the instinctive thinking and planning that mothers do for their children's futures and the long-term vision that leaders should have for their organizations. There is also value in the different approaches and strengths that women bring to the table. Many organizations recognize the need for diverse skills and perspectives in leadership roles. Valerie does a great job of explaining that while there are imperfections of mothers, the lessons we take away - good and bad - provide value. By recognizing the unique contributions that mothers make, she hopes to bridge the gender gap in the workplace and inspire men to support and advocate for women. Valerie encourages organizations to shift their focus from experience to a skills-based approach, providing women with a fair chance to compete on an equal basis. This is a great episode full of thought-provoking insight that challenges traditional notions of leadership. Valeries common-sense approch make it easy to embrace the unique skills and perspectives that mothers bring to the table. Connect with Valerie Order the book - Manage Like a Mother LinkedIn - Connect with Valerie Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Episode Highlights [00:02:33] Women rely on love, anticipate danger, notice details. [00:06:23] Diversity in skills important; men value it. [00:07:17] Mothers aren't always perfect, but they teach valuable lessons. [00:10:35] Mothers' instinct can be transferred to leaders. [00:15:02] Men supporting women in the workplace. [00:18:54] Managing like a mother, teaching with workshops. [00:22:59] Underestimated contribution of women in workplace. [00:25:27] Be cautious of deliberate competence, strategic incompetence. [00:28:33] Get men to advocate for women.
9/27/23 • 30:26
"Data can be turned into a story. When you present numbers without a story, people just glaze over."— Alice Fairfax As is customary on the show, Alice Fairfax returns to ask three unscripted questions. Considering she is the author of "Tell Your Story: Tools to Take You from a Tweet to a TED Talk,” it makes sense that her questions would dive deeper into of storytelling. Much of our conversation revolves around the importance of learned and earned stories. Both play a significant role in connecting with audiences on a universal and specific level. Alice makes an interesting connection between inviting an audience into a story and the significance of telling a good story. It is important to recognize the distinction between learned stories, which focus on information provided by companies, and earned stories, which are born out of personal experiences consumers have with a brand. When I think about my experience as a park ranger I feel that learned stories are like the informative signs, brochures, and videos encountered at parks. On the other hand, earned stories, exemplified by experiences at Disney parks, are the stories people go home and tell because they personally interacted with the brand. For a story to be remarkable, it needs to be both universal and specific. If a learned story lacks these vital elements, people are unlikely to relate to it or remember it, and therefore, they won't share it. For businesses to truly connect with their customers they need to know the importance of understanding both learned and earned stories. It is not to say it’s easy. There are challenges faced by businesses like drug stores, where earned stories may be harder to create. In those situations it is best to focus on delivering outstanding learned stories that are both universal and specific. Ultimately, Alice's story formula, which focuses on making stories relatable and engaging, perfectly complements the concept of learned and earned stories. There is no denying the power of storytelling and how businesses can effectively connect with their audience through learned and earned stories. By offering memorable and remarkable experiences, brands can foster deep connections and inspire customers to share their stories, creating a lasting impact. Storytelling plays a fundamental role in engaging audiences and creating meaningful connections. Connect with Alice Visit Alice's Website Order the book Tell Your Story Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Episode Highlights [00:02:22] Businesses should offer universal or specific stories to be remarkable. [00:04:23] Understanding and utilizing learned and earned stories [00:09:13] Developing a storytelling formula. [00:12:33] Disney and national parks both rely on storytelling to engage visitors. [00:15:38] Universal and specific elements create memorable experiences.
9/20/23 • 19:35
