Show cover of Find My Catalyst Podcast

Find My Catalyst Podcast

We all have problems we are looking to solve. We know that there are solutions out there, but we struggle with this. How do we find the solution, where does the nudge come from to help us take the next step, and start solving tough problems. The intention of this podcast is to help you find your catalyst and take that next step. The Find My Catalyst Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons. We discuss real stories with practical application, in the context of leadership, problem solving, decision making, thinking, goal setting and execution. Other topics discussed include - Systems, Frameworks, Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, Coaching, and Mentoring.


Entrepreneurship, Discovery, and Building a Brand with Intention - Mor Assouline
Mor Assouline is a seasoned sales consultant and entrepreneur, known for his expertise in B2B sales and building high-growth consulting businesses. Mor started his own consulting business, achieving six-figure success within the first year. He is particularly skilled in leveraging LinkedIn for lead generation and building a personal brand. Mor emphasizes the importance of self-awareness, effective time management, and continuous learning through communities and coaching. Three Key Quotes: "I always look at my calendar and move things around. There are a few things that I do on LinkedIn to generate leads, and if it weren't for LinkedIn, I would have been in trouble." "When I speak to prospects, I'm no longer concerned with them buying someone else’s course. You can buy theirs and mine too; it's not a big deal." "I'm optimizing for cash right now. I will burn myself out just to get the work done because I need to buy back my time." In this episode, Mor Assouline shares his journey from being a VP of Sales to a successful entrepreneur. He discusses the nuances of managing time, building a personal brand on LinkedIn, and the importance of communities and coaching. Mor provides practical insights on balancing business growth with personal well-being. 5 Key Takeaways: Leveraging LinkedIn for Business Growth: Connect with at least ten new people daily to expand your network. Send personalized, non-pitchy DMs to start meaningful conversations. Comment thoughtfully on posts to increase visibility and engagement. Time Management and Prioritization: Regularly review and adjust your calendar to focus on high-impact tasks. Delegate non-essential tasks to free up time for strategic activities. Balance workload to avoid burnout, optimizing for cash flow initially. Building a Personal Brand: Share authentic stories and experiences to connect with your audience. Use metrics and specific examples to add credibility to your content. Engage consistently on platforms like LinkedIn to increase brand awareness. Importance of Communities and Coaching: Join communities like Pavilion to network with peers and learn from others. Invest in coaching to gain new perspectives and validate your strategies. Use insights from these interactions to refine your approach and grow your business. Self-Awareness and Continuous Improvement: Recognize and accept your strengths and weaknesses. Outsource tasks that are outside your skill set to focus on what you do best. Continuously seek feedback and learn from your experiences to improve your processes. This episode provides valuable insights for solopreneurs and aspiring entrepreneurs on finding their catalyst for growth by leveraging social platforms, managing time effectively, and investing in continuous learning and community engagement. Focused on Growth in your organization, and not sure where to invest? Check out the Growth Assessment at 
70:20 6/23/24
Simplifying - Setting Expectations and Resetting Expectations
Key Quotes "Say what you're gonna do, and do what you say you're gonna do. It's simple to say, but really hard to do." "Don't make assumptions. Validate an understanding when you're going through the process." "Do your best, and then let it go. You've gotta give yourself space and time to move on to the next." In this episode, the Mike emphasizes the critical role of setting expectations and maintaining clear communication. They share practical strategies for handling unforeseen changes, leveraging insights from "The Four Agreements," and fostering self-awareness and confidence. The discussion underscores the value of integrity and resilience in achieving personal and professional success. Key Takeaways Setting Clear Expectations Communication Consistency: Always follow through on your commitments. Adaptability: Be prepared to reset expectations when circumstances change. Progress Updates: Regularly update stakeholders to maintain transparency. Effective Communication Active Listening: Ensure that messages are understood as intended. Clarification: Don't assume understanding; ask for confirmation. Respectful Dialogue: Allow space for others to express their views. Handling Changes Flexibility: Accept that unexpected events will occur. Responsiveness: Quickly communicate any changes to plans. Problem-Solving: Focus on finding solutions rather than dwelling on issues. Building Self-Awareness and Confidence Self-Reflection: Regularly assess your strengths and areas for improvement. Positive Reinforcement: Celebrate small victories to build confidence. Resilience: Learn from mistakes and move forward. Practicing Integrity Honesty: Be truthful in all communications. Accountability: Take responsibility for your actions. Commitment: Strive to meet your obligations and commitments consistently. By integrating these principles into daily practices, individuals can navigate challenges effectively, foster trust, and drive success in their personal and professional lives. Find your catalyst at
05:41 6/22/24
Growth Challenges and Solutions with Cindy and Mike
Balancing Growth & Infrastructure. Cyndi Laurin is an expert in organizational growth and development, focusing on helping businesses navigate through different stages of growth. Her insights are crucial for understanding how companies can manage their growth effectively while maintaining a healthy internal structure and culture. Key Quotes On defining growth: "Growth means different things to different people. For a startup, it's about proving your product. For more advanced clients, it could mean regional expansion." On the risk of rapid growth: "If you keep growing fast in multiple directions, you'll find yourself running around in circles and running your team ragged." On leadership and alignment: "Taking the time to pause and gain clarity around the definition of what it is that we're talking about is really important." In this episode, Cindy and Mike discusses the multifaceted nature of growth in businesses, emphasizing the importance of clear definitions, alignment, and balanced pacing. We highlights common challenges like misaligned goals and the dangers of rapid, unmanaged expansion, offering strategies for sustainable growth and effective leadership. 5 Key Takeaways Defining Growth: Growth is Multifaceted: Growth can mean revenue increase, market expansion, or customer base growth. Context Matters: Different businesses and stages require different growth strategies. Clarity is Crucial: Ensure everyone in the organization shares the same definition of growth. Common Growth Challenges: Misaligned Goals: Organizations need to ensure all members have a unified vision. Rapid Expansion Risks: Uncontrolled growth can lead to burnout and inefficiency. Shiny Object Syndrome: Avoid chasing every new opportunity without proper vetting. Leadership's Role: Align and Direct: Leaders must ensure the team is aligned with the organization’s goals. Manage Resources: Balance between pursuing growth and building capacity. Effective Communication: Clear definitions and goals help in smooth operations. Stages of Growth: Startup Phase: Focus on proving the product and handling chaos. Standardization: Implementing processes and efficiency after initial chaos. Accelerated Growth: Ready to pour gas on some aspects of the business & build scale. Autonomy and Innovation: Allowing teams to innovate while maintaining structure. Balancing Growth and Stability: Pacing Growth: Not all parts of an organization grow at the same rate. Infrastructure Investment: Build a robust infrastructure to support growth. Exhale and Inhale: Balance between periods of rapid growth and stabilization. Head to to complete your assessment or book time with Cyndi and Mike.
68:32 6/20/24
Simplify Clarity and Alignment
Mike Simmons is a seasoned facilitator and organizational consultant who specializes in enhancing the effectiveness of internal meetings through clarity and alignment. With a focus on practical strategies and actionable insights, the guest helps organizations achieve their goals, solve problems, and make informed decisions. Key Quotes "Start with a simple question: What is the specific thing we're working on?" "As a leader, your job is to pull that information out of folks to ensure everyone agrees on a clear definition." "In every meeting, there should be knowledge transfer, action steps, and a shift in thinking." In this episode, we explore how to make internal meetings more effective by fostering clarity and alignment. The guest shares strategies for defining objectives, validating alignment, and ensuring actionable outcomes. By simplifying approaches and focusing on key elements, organizations can improve decision-making, problem-solving, and overall effectiveness. 5 Key Takeaways Importance of Clear Objectives Define the specific objective or problem. Ensure everyone in the room agrees on the definition. Use simple, direct questions to clarify goals. Role of the Facilitator Facilitate discussions to draw out everyone's input. Address and overcome biases and blind spots. Ensure that quiet voices are heard and vocal ones do not dominate. Effective Meeting Structure Use models like goal setting, problem-solving, and decision-making frameworks. Document agreed-upon definitions and next steps. Assign clear ownership for follow-up actions. Simplifying the Approach Focus on one or two key objectives rather than many. Avoid overloading meetings with too many tasks. Emphasize quality over quantity in meeting agendas. Outcome-Oriented Meetings Ensure each meeting results in clear next steps. Aim for knowledge transfer and actionable insights. Use follow-up questions to confirm understanding and agreement. By implementing these strategies, organizations can enhance their meeting effectiveness, leading to better decision-making, clearer objectives, and more successful outcomes.
08:23 6/20/24
Simplifying Behavior Change - COM-B
Mike dives into the COM-B model of behavior change, which was developed from research conducted in the UK. The discussion centers on understanding how leaders, teams, and organizations can leverage this model to suppport behavior change among their teams. Key Quotes "The first thing we need to look at when we're trying to determine why someone does the thing that they do is first understand capability." "If you're lacking any of these three, then you're gonna be in a situation where it's gonna be really really difficult to change behavior inside your organization." "Sales is a thinking process. Business is a thinking process. Life is a thinking process. How are you thinking differently about your process?" Summary This episode explores the COM-B model for behavior change, focusing on the elements of Capability, Opportunity, and Motivation. The host emphasizes how organizations can assess and enhance these factors to facilitate effective behavior change among employees. Key Takeaways Understanding Capability Knowledge and Skill: Assess whether individuals know what to do and have the skills to do it. Training and Coaching: Use these tools to address any gaps in knowledge or skill. Assessment: Regularly evaluate the capability of your team to ensure they are equipped for their tasks. Creating the Right Opportunity Leadership: Foster a leadership style that supports and encourages desired behaviors. Culture: Develop a culture that aligns with the goals of the organization and supports innovation. Work Environment: Ensure the work environment is structured in a way that provides the opportunity for success. Enhancing Motivation Incentives: Use rewards and consequences to motivate desired behaviors. Alignment with Values: Ensure that the tasks and goals align with what drives individuals personally and professionally. Observing and Asking: Continuously observe and engage with employees to understand their motivations. Avoiding Assumptions Data-Driven Decisions: Base your assessments on concrete data rather than assumptions. Clear Communication: Maintain open lines of communication to understand the true barriers to behavior change. Consistent Evaluation: Regularly check and recheck the factors influencing behavior to adjust strategies as needed. Applying the Model in Various Contexts Workplace: Use the COM-B model to improve processes and employee engagement. Personal Life: The principles can also be applied to personal scenarios, such as family dynamics. Continuous Learning: Encourage a mindset of ongoing learning and adaptation in both professional and personal contexts. This episode offers practical insights into leveraging the COM-B model for effective behavior change, emphasizing the importance of capability, opportunity, and motivation in driving success.
06:29 6/12/24
Simplifying GTM
Three Key Quotes "Simplify your go-to-market strategy by compartmentalizing tactics to support various conversions." "Demand, acquisition, retention, and expansion are the pillars of a successful GTM strategy." "By separating customers into strategic, general, and high-turnover categories, you can optimize where to put your time and resources." Mike covers the "Dare to Grow" model for simplifying go-to-market strategies. It emphasizes the importance of segmenting customers and processes to improve efficiency and outcomes. The model includes three main strategies: demand generation, customer acquisition, and retention and expansion, providing a structured approach to drive growth. Five Key Takeaways 1. Demand Generation One to Many: Focus on traditional marketing efforts such as newsletters and social media to reach a broad audience. One to One: Engage directly with potential customers through personalized conversations and outreach. Channel Partnerships: Leverage existing relationships and referrals to expand your reach. 2. Customer Acquisition Sales Process: Implement a structured sales process with stages like validation, qualification, and client confirmation. Forecasting: Use a consistent sales process for both acquisition and retention to avoid confusion and improve accuracy. Probability of Sale: Understand that the probability of closing a sale increases as the customer moves through each stage of the process. 3. Retention and Expansion Retention through Expansion: Expand relationships with existing customers to retain them longer. Strategic Accounts: Focus on growing impact and relationships with key accounts. Segmentation: Categorize customers into strategic, general, and high-turnover groups to better allocate resources. 4. Simplifying Processes Compartmentalize: Break down your GTM strategy into manageable sections to focus on specific goals. Conversion Points: Address conversion points systematically to improve overall success rates. Data Utilization: Use data from various strategies to refine and improve your approach continuously. 5. Practical Implementation Phoenix Club Example: Use a mix of marketing strategies (one to many, one to one, channel) to attract members. Customer Journey: Ensure that each stage of the customer journey is optimized for the best experience. Feedback Loop: Encourage customer referrals and testimonials to create a positive feedback loop that drives growth.
08:30 6/8/24
The Stanley Cup Finals with Jacquelyn & Mike
Key Quotes: "It was a beautiful thing I couldn't be happier to have been wrong in my predictions." "McDavid's goal... it looks like a dance. He starts on one side of the offensive zone, slides across the front of the goal, and scores on a backhand shot." "One of the cool things about this Stanley Cup final is it will be the longest trip for each team... It's Miami to all the way up to Edmonton." Jacquelyn and Mike review the previous Stanley Cup playoff series and preview the finals between the Edmonton Oilers and the Florida Panthers. They discuss key players, thrilling moments, and make predictions while highlighting the unique aspects of this year's finals, including the extensive travel involved. 5 Key Takeaways: Previous Series Outcomes: Jaclyn predicted the Panthers would win in six games, and they did. Mike predicted the Oilers would win against Dallas, and they did, but in six games instead of seven. Predictions highlight the unpredictability and excitement of the playoffs. Remarkable Performances: Connor McDavid's goal was described as a thing of beauty, showcasing his skill and agility. Stuart Skinner's goaltending was crucial for the Oilers, especially in games with low shot counts. Physical and mental endurance of players plays a significant role in playoff success. Finals Matchup: The finals will feature the Edmonton Oilers against the Florida Panthers. Both teams have strengths: Oilers with depth and goaltending, Panthers with physical play and experience. The extensive travel for both teams adds a unique challenge to the series. Key Players to Watch: Connor McDavid and Leon Draisaitl for the Oilers, known for their scoring and playmaking abilities. Sergei Bobrovsky, the Panthers' goaltender, playing exceptionally well and capable of stealing games. The depth and talent on both teams' rosters will be crucial. Predictions and Hopes: Mike predicts the Oilers will win, citing their depth and goaltending. Jacquelyn chooses the Panthers, valuing their physical play and experience. Both hope the series goes to seven games for maximum excitement and entertainment. Stay tuned for the thrilling conclusion of the Stanley Cup finals, and share your thoughts and predictions with Jacquelyn and Mike on LinkedIn!
17:24 6/7/24
Simplify Communication
Three Key Quotes: "The first thing we want to do to get better at call planning and holding effective meetings is to know who we're communicating with." "Start with their objectives first, not your own biases. Figure out what they are looking to accomplish." "The desired next steps are they like, comment, share with others, and apply what they've learned." This episode covers a simple yet powerful model for effective communication. Our guest explains the importance of understanding your audience's objectives, setting clear goals for your message, and defining actionable next steps. By applying these principles, you can improve both internal and external communications, driving better outcomes. 5 Key Takeaways: Know Your Audience Identify who will be in the meeting or watching the video. Understand their roles and how complexity increases with more participants. Tailor your message to the specific needs of your audience. Anticipate Their Objectives Consider what the audience wants to achieve. Align your communication with their goals to ensure engagement. Address their needs to make your message relevant and impactful. Set Clear Objectives for Yourself Define what you want to accomplish with your communication. Ensure your objectives are clear, educational, and actionable. Focus on delivering value that meets both your goals and the audience's needs. Define Desired Next Steps Specify what actions you want the audience to take after the communication. Encourage engagement through likes, comments, and shares. Highlight practical applications of the information shared. Create a Call Plan and Agenda Use a call plan to prepare for the communication. Develop an agenda to structure the flow of the meeting or presentation. Differentiate between preparation (call plan) and execution (agenda) to streamline the process. By following these strategies, you can simplify your approach to communication, making it more effective and impactful. Whether you are addressing a team or communicating with customers, these principles will help you achieve your objectives and foster better interactions. To learn more - check us out at
07:10 6/3/24
Simplifying Execution
Three Key Quotes: "The most common mistake with any of this is lack of clarity around what the objective is." "Work your thirty, sixty, ninety and then come back in and start to reflect and assess how you've made progress against it." "Stop overcomplicating your approach to goal setting and execution, simplify it through the game plan." This podcast episode delves into simplifying execution to achieve results. The Mike emphasizes clarity in setting objectives, devising strategies, and aligning tactics. By using a structured approach of thirty, sixty, ninety-day plans, listeners are encouraged to break down tasks, measure progress, and make necessary adjustments for success. 5 Key Takeaways: Clarity in Objectives Clearly define what you want to achieve. Break down the objective into specific, manageable parts. Ensure everyone involved understands the goal. Strategic Planning Identify multiple paths to reach your goal. Limit your strategies to three to maintain focus. Align your actions with chosen strategies. Tactical Alignment Develop specific tactics that align with your strategies. Use a three-pronged approach to organize tactics. Regularly assess if tactics are effective in reaching your goals. Thirty, Sixty, Ninety-Day Plans Create short, medium, and long-term plans. Use these plans to gain momentum and track progress. Reflect and adjust your plans based on outcomes. Simplified Execution Avoid overcomplicating the process of goal setting. Use a game plan to streamline your approach. Seek feedback and make necessary adjustments to improve execution. This structured method ensures you remain focused, adapt to changes, and steadily work towards your objectives, embodying the theme of finding your catalyst for success. Go to for more information
07:03 6/1/24
Simplifying Proposals a Tool & a Framework for Success
Three Key Quotes: "The proposal is not about you. It's about the person on the other side." "If you can't answer these questions—what, why, how, and cost—you haven't earned the right to deliver a proposal." "Clarity in communication leads to better feedback and successful proposals." Mike Simmons kicks off the "Tactical Tuesday" series, focusing on how to simplify proposals using a structured approach. He highlights common proposal mistakes and offers a framework for creating client-focused proposals. Key points include identifying client problems, understanding business impacts, outlining solutions, and clearly presenting costs. Five Key Takeaways: Understanding Client Problems: Identify specific problems the client needs solving. List up to five key issues to maintain clarity. Ensure the proposal addresses these problems directly. Importance of Solving Problems: Explain the business impact of addressing the client's issues. Highlight the risks of not solving these problems. Provide clear reasons why these issues are crucial. How to Solve the Problems: Outline specific products or services offered. Describe the process and plan for implementation. Ensure the client understands the proposed solution clearly. Presenting Costs Clearly: Include financial costs early in the proposal. Detail all resources needed, not just financial, but also time and personnel. Make it easy for clients to understand the total investment required. Proposal Structure and Formatting: Start with an executive summary of the problem and solution. Follow with detailed costs and specific solution details. Then add your company information. Engaging with the Podcast: Mike encourages listeners to provide feedback on the new format and share their thoughts on the proposal framework. He invites comments and questions, offering to discuss how to apply these strategies within different organizations. For more resources or to connect with Mike, visit
09:12 5/22/24
Stanley Cup Round 3 Predictions with Jacquelyn
Stanley Cup Playoff Predictions: Round Three Analysis and Bold Calls It's round 3 - We are down to the final 4 teams.  The rest of the NHL is now on the golf course.  This episode is brought to you by If you are looking for a last minute father's day gift for the golfer in your life - please check us out. Jacquelyn Nicholson is back to recap our round 2 picks and dive into round 3. Sales is a thinking process. Business is the thinking process. Life is the thinking process. How are you thinking differently about your process? - Mike Simmons Jacquelyn on LinkedIn Join the Phoenix Club Work with Mike and improve team performance Golf Gifts for Father's Day
16:52 5/21/24
Training, Coaching, Mentoring - 3 tools you can apply to solve a problem
Relationships, Knowledge Transfer, and Growth: Mastering Training, Coaching, and Mentoring Discover the unexpected truth about coaching, mentoring, and training! Uncover the surprising distinctions between these tools and how they can impact your personal and professional growth. Learn the key to building strong mentor-mentee relationships and effective knowledge transfer techniques. Dive into the world of leadership skill development and unlock the secrets to enhancing your leadership abilities. Are you ready to be surprised by the power of these tools? Keep reading to find out more! In this episode, you will be able to: Master the art of effective knowledge transfer and enhance your leadership skills. Build strong and impactful mentor-mentee relationships for personal and professional growth. Learn the differences between training, coaching, and mentoring to become a more versatile leader. Elevate your personal coaching techniques for improved professional development. Uncover powerful strategies for developing and honing your leadership skills. The key moments in this episode are: 00:00:00 - Training vs. Coaching vs. Mentoring 00:04:52 - Importance of Relationship in Mentoring 00:08:39 - Application in Different Areas 00:12:30 - Applying the Tools 00:15:01 - The Role of a Preneur 00:16:11 - The Value of the Phoenix Club 00:16:54 - One-on-One Coaching and Game Plan Cohort 00:17:52 - Paid Programs and Audience Engagement 00:18:40 - The Power of Thinking Differently
18:45 5/9/24
Stanley Cup Playoffs rd 2 and What Works at Events
Stanley Cup Playoff Predictions: Round Two Analysis and Bold Calls It's round 2 - what could be better than a friendly chat with Jacquelyn Nicholson. She kicked my butt with here round 1 predications.  After the chat, we get into things to and not to do when it comes to events. If you want to fast forward to that, go to minute 20 of the podcast. Sales is a thinking process. Business is the thinking process. Life is the thinking process. How are you thinking differently about your process? - Mike Simmons Join the Phoenix Club Join the next GAME Plan Cohort Work with Mike and improve team performance
26:03 5/9/24
Stanley Cup Playoff Predictions - Round 1
Jacquelyn and Mike are back with their round 1 predictions for the 2024 Stanley Cup Playoffs. Who do you think makes it out of the 1st round? This episode is brought to you by Catalyst A.C.T.S. and The Phoenix Club. The resources mentioned in this episode are: Check out the Phoenix Club for a community of preneurs who think differently and want to do differently. Whether you're an entrepreneur, solopreneur, intrapreneur or wantrepreneur, this community is for those who want to make a difference in their work and life. Join the Phoenix Club to connect with a group of people committed to leadership, self-improvement, and helping others. This community provides a space for individuals to come together and accomplish great things. Support the Find My Catalyst podcast and listen to the 365 episodes available, covering evergreen content about people, culture, revenue, and execution. Check out the early episodes to see the improvement in podcast management and content creation.
26:05 4/19/24
From Scientist to Sales Pro: Unlocking Your Potential for Career Growth with Randi-Sue Deckard
From Scientist to Sales Pro: Unlocking Your Potential for Career Growth Does this sound familiar? You're transitioning to a sales role or industry and want to excel in revenue-related positions. Perhaps you've been told to focus solely on traditional sales techniques without embracing data-driven decision-making. The pain of this ineffective action is feeling stuck in outdated methods and missing out on opportunities for growth and success. It's time to break free from this cycle and achieve real results. My guest is Randi-Sue Deckard Randi-Sue Deckard's career trajectory is a captivating story of transformation and resilience. Transitioning from a clinical lab scientist to the Senior Vice President of Client Engagement at Bessler, Randi-Sue's journey is a testament to the power of embracing change and leveraging data-driven decision-making. Her wealth of experience in sales, marketing, and customer success positions her as a valuable guide for professionals seeking to excel in revenue-related roles. Randi's journey and expertise offer a unique perspective on navigating career transitions and overcoming fear, making her a compelling source of inspiration for those looking to enhance sales performance and drive business growth through data-driven strategies. Everything is figureoutable. I know I don't know all the answers, but I have a network and I have people I can ask, and I don't have no ego. Who can help me? It's not about title. It's like, who can help me? - Randi-Sue Deckard In this episode, you will be able to: Overcome content consumption and take meaningful action to achieve your goals. Master the mindset to conquer fear and achieve personal growth. Apply the scientific method to drive success in your business. Transition to sales and embrace data-driven decision-making for enhanced performance. Embrace customer-centricity to propel business growth and success. Applying the scientific method Applying the scientific method in a business context involves careful data analysis and making informed decisions. Randi emphasizes the importance of having the right data set and approaching it with honesty. With her experience in sales, she further underlines the need to understand individual metrics within the larger business process and avoid common mistakes such as changing too many variables at once. This approach allows for improved decision-making and ultimately, better business performance. Sales is just a conversation. We overcomplicate it. Everything happens human to human. And so sales is just a conversation. How can I help you? And I am a helper by nature. - Randi-Sue Deckard The resources mentioned in this episode are: Connect with Randi-Sue Deckard on LinkedIn to learn more about her journey and insights into sales, mindset, and professional growth. Check out the book Sell Without Selling by Andy Paul to explore a different approach to sales and building relationships. Explore the Ultimate Question by Fred Reichheld to gain insights into customer loyalty and the Net Promoter Score (NPS) concept. Consider using a habit tracker to be intentional about your habits and track your progress in various areas of your life. Reach out to professionals in your desired field for guidance and advice, and be intentional about building relationships for long-term value. This episode is brought to you by the Phoenix Club - your community of people who are interested in Rising Together. Ever Curious. Constantly Learning. Connected
44:34 1/8/24
2023 Reflections & Accountability - 2024 Focus & Goals
Getting Comfortable with Discomfort: Pushing Myself Further in 2024 Through Goals If you're feeling frustrated because your team isn't fully aligned with your vision, then you are not alone! Perhaps you've been micromanaging your team, but instead of improved collaboration, you're met with resistance. If you're feeling overwhelmed by a lack of personal and professional growth, then you are not alone! You may have set goals, but without clear objectives and a supportive community, it's difficult to make progress. In this episode, Mike takes time to reflect and look forward. Some of the things that come up include. Embracing successful business changes and rebranding strategies. Uncover the importance of building a supportive community. Gaining clarity and focus Setting big goals. Failure is okay. Just fail forward as you go through it. - Mike Simmons Business Changes and Rebranding The episode reveals Mike's significant business changes throughout the year, including a shift in focus towards speaking and rebranding his business to encompass advising, coaching, training, and speaking engagements. He discusses the successful launch of a new consumer product brand, indicating his business’s flexibility and commitment to innovation. These changes underscore the importance of adaptability and strategic rebranding in achieving business goals and reaching new audiences. The producst/services mentioned in this episode are: Join the Phoenix Club: If you're looking for a community of diverse individuals with diverse experiences and perspectives, consider joining the Phoenix Club. The club offers in-person meetings, Zoom sessions, and asynchronous work on platforms. Visit for more information. Game Plan: If you need help with goal setting and execution, check out the Game Plan from Catalyst A.C.T.S. This tool simplifies goal setting and execution by helping you clarify strategy and tactics and then build a plan around it. Book a Speaking Engagement: If you're interested in having a keynote, workshop, or facilitated discussion inside your organization, reach out for speaking engagements. Whether it's about leadership, culture, revenue, or execution, these sessions aim to simplify problem-solving, decision-making, goal setting, and communication. Golf Products: Explore the niche golf product Fairways Hit designed to make it easier for golf enthusiasts to find the perfect gift. The product focuses on changing the state for golf lovers and offers unique and creative items like ball markers, hats, and towels. Visit the Fairways Hit website for more information. Fractional Revenue Leadership: If your organization needs help in the areas of retention, expansion, acquisition
23:44 1/7/24
Sales Process, Leadership, Frameworks and Wayfinding with Paul Fuller
I think sales is one of the most amazing professions that you can get into because you get the opportunity to give of yourself and not necessarily expect anything in return. But guess what? If you do it well, you will get rewarded. - Paul Fuller Unlocking Growth: Aligning Sales Strategy for Results If you're feeling frustrated because your sales team's efforts are not translating into the revenue growth you desire, then you are not alone! Despite implementing various sales strategies and techniques, you may be seeing little to no improvement in your bottom line, leaving you wondering what else you can do to drive growth. Perhaps, instead of the streamlined and effective sales process you envisioned, your team is facing confusion, misalignment, and missed opportunities, hindering your ability to achieve the desired results. Paul Fuller, a seasoned sales professional and leader, boasts a wealth of experience in refining sales processes and driving revenue growth. His passion for enhancing effectiveness and propelling growth makes him a trusted authority in the realm of sales. "So unless you get those words defined real well, you always get that idea of somebody's failing because you always have this idea that you can blame. Right? I can blame. The other part of the marketing is just not giving me enough MQLs." - Paul Fuller In this episode, you will be able to: Discover how Sales can be a powerful form of Leadership. Navigate the Sales Process with expert Wayfinding techniques. Avoid common Mistakes in the Wayfinding journey of sales. Uncover the impact of Applying Playbooks in Sales strategies. Embrace Adaptability to excel in the Sales Process. Navigating the Sales Process The concept of wayfinding is explored, likened to journeying through changing conditions and-charts a path to achieve sales goals. Fuller emphasizes the need for flexibility and adaptability in the face of changing global trends and circumstances. This approach, encapsulating cognizance of external variables, encourages sales professionals to be effective guides for their clients, navigating them from point A to point B. The resources mentioned in this episode are: Connect with Paul Fuller on LinkedIn to learn more about his work at Membrain and to stay updated on sales optimization tools and methodologies. Explore Membrane's sales optimization tools to enable your sales team to improve their performance and achieve their goals. Check out Kelly Starrett's book Becoming a Supple Leopard 2.0 and his YouTube channel for valuable insights on physical well-being and recovery, especially for back and hip issues. Learn more about the OODA loop and its application in decision-making and competitive environments by exploring John Boyd's work. Consider reaching out to Catalyst ACTS to discuss revenue frameworks and strategies for aligning marketing, sales, and success teams on definitions such as MQLs to drive better organizational alignment and performance.
53:14 1/5/24
Who do You Serve?
Who do you serve? Who has the problem that you solve for? Who is impacted by the problem you solve for? Who cares about those who have the problem, or are impacted by the problem you solve for? This happens in B2B & B2C. In B2C - the buyer typically has the problem, is impacted by the problem, and cares about the problem. In B2B - the buyer may be one or all three of these folks. In B2B - these questions may be looked at through the perspective of the type of organization AND the type of individual. Does a family operate like a B2C buyer? I'd argue that it depends. If mom is buying on behalf of the family - I'd say that's a little bit more like B2B. What do you think? Who do you serve?   Ways to work with Mike & Jen. The Phoenix Club Book Mike as a Speaker Access the Catalyst A.C.T.S. Courses Not sure where to start - Book a Clarity Call
15:34 1/3/24
The Phoenix Club - 2024
Launching a New Community for Growth and Connection Our goal with this is that any of the content that we share, any of the people that we bring in as speakers, any of the sessions that we have, someone will be able to take out at least one thing that applies to growth in their business, growth from a family perspective, or growth in self. - Mike Simmons Relaunching the Phoenix Club If you're feeling stuck in a cycle of trying to innovate on your own, only to find yourself hitting roadblocks and feeling frustrated, then you are not alone! Many entrepreneurs and professionals fall into the trap of thinking they can achieve success in isolation, only to realize that true growth comes from diverse collaboration. Instead of achieving the breakthroughs and progress they desire, they find themselves feeling stagnant and unable to reach their full potential. But there is a better way to foster innovation and achieve greater success, and it starts with building a diverse and collaborative community. In this episode of the Find My Catalyst podcast, Mike & Jen dive into the importance of building a diverse and collaborative community for personal and professional growth. Jen shares her experiences and insights, emphasizing the value of connecting with individuals from different backgrounds and industries to foster creativity, innovation, and learning. The conversation highlights the significance of mindset in driving success, as well as the need for continuous learning and adaptation. The guests' transparent and relatable discussion creates an open and encouraging environment for listeners, offering a glimpse into their plans for the Phoenix club and their vision for fostering growth among its members. By tuning in, you'll gain valuable perspectives on building a supportive community, embracing change, and unlocking innovation in both personal and professional endeavors. Embrace diversity Embracing diversity leads to the cultivation of a richer, more dynamic community. By inviting people with different backgrounds, experiences, and perspectives, we introduce a spectrum of ideas and viewpoints into the mix. This diversity fosters creativity, spurs innovation, and is key in building a multifaceted, collaborative community for growth. Key Takeaways Foster innovative solutions through diverse collaboration. Achieve greater success by shifting your mindset for better outcomes. Harness the power of positive thinking to propel your personal and professional growth. Master the art of sales as a strategic thinking process. Cultivate a growth mindset to unlock your full potential. The resources mentioned in this episode are: Join the Phoenix Club by visiting to become a member and gain access to the community, events, and resources mentioned in the conversation. Send a direct message to Mike Simmons or Jen Simmons on LinkedIn for more information about the Phoenix Club and how to get involved. Follow Mike Simmons on social media platforms like LinkedIn, Instagram, or Twitter for updates and insights on community building, leadership, and growth. Interested in the Phoenix Club? Find more information here -
29:42 12/31/23
The Intersection of AI, Revenue, Systems Thinking and Design with Wissam Tabbara - 360
  So until you get there, definitely you should not automate and scale think because your reputation is behind the line here. - Wissam Tabbara Tech-savvy CEO Wissam Tabbara reimagines sales with AI, aiming to revolutionize customer interactions while navigating the delicate balance of human expertise and automation. Wissam Tabbara, a true technologist at heart, found himself deeply immersed in the ever-evolving journey of sales and B2B customer interactions. He realized that what worked in the past was no longer as effective, leading him to ponder how technology could be harnessed to solve these challenges at scale. This sparked the birth of Truebase, Wissam's brainchild, aimed at leveraging AI in sales to enhance efficiency and personalize customer interactions at the top of the funnel. His passion for engineering and systematic thinking led him to explore the intersection of revenue and AI, seeking ways to streamline processes and empower sales professionals with technology. Wissam's journey is not just about leveraging technology for sales but also about understanding the human element in the sales process, seeking the perfect balance where automation and AI enhance human efficiency rather than replacing it., His expertise lies in bridging the gap between engineering and sales, advocating for a systematic approach to problem-solving and design thinking. With a keen eye for the intersection of revenue and AI, Wissam's insights offer valuable perspectives for sales professionals and business leaders looking to optimize customer interactions and enhance their sales strategies. In this episode, you will be able to: Uncover the intersection between AI and revenue to unlock untapped potential in sales. Master the art of leveraging technology for B2B sales to stay ahead in the competitive market. Streamline the sales process by harnessing the power of automation and AI for enhanced efficiency. Embrace the future of technology with prompts as a new interface, revolutionizing sales interactions. Harness AI tools for personalized sales communication to create meaningful connections with clients. The resources mentioned in this episode are: Wissam on Linkedin Connect With Us! Instagram YouTube Twitter LinkedIn www, Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.
45:46 12/30/23
Social by Design with Mark Britz - 359
Fostering Connection: Designing Organizations for Collaboration With a profound realization, Mark Britz's journey took an unexpected turn, unveiling a hidden truth that challenges traditional workplace dynamics. As he delved deeper into the systemic issues, a compelling narrative emerged, shedding light on the barriers hindering collaboration and knowledge sharing. From his unique experiences and research, a fresh perspective on fostering a more connected and collaborative organizational culture unfolds, offering a glimpse into a future where knowledge sharing and collaboration reign supreme. But what will this newfound understanding mean for the future of organizational design and knowledge management? Mark Britz is a renowned authority in organizational design and knowledge management. Drawing from his extensive background in education and instructional design, Mark brings a wealth of practical wisdom to the table. His engaging speaking style and insightful discussions have positioned him as a sought-after figure in the industry. Mark's dedication to nurturing collaboration and streamlining organizational processes has empowered numerous leaders to reevaluate their knowledge management strategies. Known for his knack for simplifying intricate concepts, Mark effortlessly connects with audiences across various levels. With his wealth of expertise and approachable nature, Mark continues to be a go-to source for those seeking to elevate collaboration within their organizational framework. How do we get back to the core values of who we are? How do we get back to the core processes that made us a strong business in the first place? I'm talking about large businesses getting small again, so to speak. And that to me is optimistic because I think ultimately it leads back to people and importance and the value that people bring. - Mark Britz In this episode, you will be able to: Unlock the power of organizational design and knowledge management to drive success. Overcome challenges in fostering internal collaboration for a more cohesive team. Smooth out friction points in communication and collaboration for enhanced productivity. Discover the impact of recognition and rewards for teamwork on organizational culture. Navigate economic challenges and align with organizational priorities for sustainable growth. Addressing communication friction points Effective communication is the cornerstone of a well-functioning organization. Yet, many companies stumble due to a competitive atmosphere that discourages open dialogue. This can be remedied by prioritizing a culture of trust and fostering an environment where employees feel secure in discussing their ideas and concerns. Furthermore, lean processes and clear guidelines can reduce confusion and enhance communication flow, fostering greater collaboration. The resources mentioned in this episode are: Check out Mark Britz's website at to stay updated on his speaking engagements and latest work. Connect with Mark Britz on LinkedIn for regular updates and insights on social learning and organizational design. Explore Social by Design, the book co-authored by Mark Britz, for practical insights on fostering social connections within organizations. The book is a quick read and offers valuable strategies for creating a more socially engaging environment. Learn more about the events organized by The Learning Guild, where Mark Britz serves as the Director of Event Programming. These events provide opportunities to engage with industry experts and gain valuable knowledge on social learning and organizational design. Share this podcast with individuals who would benefit from the insights shared by Mark Britz and Mike Simmons. Sharing the podcast can help spread valuable information and spark meaningful conversations about organizational design and social learning.
37:04 12/28/23
What is your Purpose? - 358
What is your purpose? This is a tough question for many of us to answer. If you are struggling with answering the question, or are open to re-thinking your answer, this live podcast episode may help. What is my purpose? - Be a Catalyst for Change. What is your purpose? What gives you energy? What sucks the life out of you? When you plot the work you do, the places you spend your time, against the Energy Axis (X-Axis) - what do you see? Once you do this, and you look at those things through the lens of Impact (Y-Axis) - what do you see? Here's the link to the video.
13:04 12/27/23
SKOs, Leadership, Events, and Authenticity with Jen Allen - 357
I think if I look back, even in the last 15 months, it's always really motivating to me to meet these leaders who recognize there needs to be a shift in how we sell and recognize that sometimes that message is best delivered by a peer and not an internal leader. - Jen Allen Key Topics Discussed Uncover the secrets behind effective sales leadership and motivation. Discover the transformative impact of attending industry events. Master the art of authentic sales communication for genuine connections. Embrace the positive shift in sales methods for enhanced performance. Jen Allen is a sought-after sales expert known for her authentic and impactful strategies. With over 20 years of experience in selling to sales and marketing organizations, Jen brings a wealth of knowledge to the table. Her passion for empowering sales leaders and professionals shines through in her approach, as she emphasizes the importance of meaningful customer relationships and improved sales performance. Jen's insights on sales kickoffs, leadership, events, and authenticity make her a valuable catalyst for change in the sales industry. Her engaging and relatable style makes her a trusted resource for those looking to elevate their sales game. Episode Resources: Jen Allen-Knuth on LinkedIn Catch up on our last 3 episodes: Leadership, Sales Process, Sales Training, and Deal Management - David Weiss - 356 45 Days to Kickstart 2024 - Game Plan 2023 Challenging Comfort Zones: The Path to Personal Growth with Letty Benavides Connect With Us! Instagram YouTube Twitter LinkedIn www, Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.
35:44 12/21/23
Leadership, Sales Process, Sales Training, and Deal Management - David Weiss - 356
Revolutionizing Sales Processes: Break Free from Traditional Stages - David Weiss "The willingness to do painful, hard things causes learning. So, if you want to be successful, be willing to work harder and smarter than everyone else around you."  - David Weiss In this episode, you will be able to:  Master effective sales processes and deal management to boost your sales performance. Gain valuable insights from military strategies applied in business for a competitive edge. Explore impactful books on management and leadership for practical wisdom and inspiration. Develop self-accountability in sales and business for personal and professional growth. Uncover essential leadership development lessons to enhance your leadership skills. My special guest is David Weiss. David Weiss is a seasoned professional with over 20 years of experience in sales processes and deal management. He is recognized for his expertise in applying the MEDDPIC framework to sales motions, particularly inbound, budgeted, inbound, unbudgeted, and outbound categories. Weiss emphasizes the significance of understanding the distinct approaches required for each category and stresses the importance of addressing blind spots in the sales process. His practical insights focus on leveraging MEDDPIC as a tool for effective deal management, enabling sales professionals to enhance their sales forecasting accuracy. Episode Resources: David on LinkedIn  The Sales Collective Deal Doc   Catch up on our last 3 episodes: 45 Days to Kickstart 2024 - Game Plan 2023 Challenging Comfort Zones: The Path to Personal Growth with Letty Benavides Manage Like a Mother with Valerie Cockerell Connect With Us! Instagram YouTube Twitter LinkedIn www, Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.
52:13 12/18/23
45 Days to Kickstart 2024 - Game Plan 2023 - 355
By connecting the dots between your work and your goals, and tracking your progress with metrics, you can ensure that you are making real and measurable progress towards your desired outcome. - Mike Simmons   In this episode you will learn:  The importance of systems in goal-setting and how they can supercharge your progress. That clarity, strategy, and accountability are critical to your success About our upcoming 45-Day Cohort   Episode Resources: 45-Day Cohort for Business Owners 45-Day Cohort for Individuals   Catch up on our last 3 episodes: Challenging Comfort Zones: The Path to Personal Growth with Letty Benavides Manage Like a Mother with Valerie Cockerell Leading With Clarity: Boost Your Decision Making Skills Through Reflection with Matt Ferguson   Connect With Us! Instagram YouTube Twitter LinkedIn www, Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.  
18:55 10/23/23
Challenging Comfort Zones: The Path to Personal Growth with Letty Benavides - 354
Seek out discomfort and challenge yourself daily. It's in pushing past your comfort zone that you'll discover your true potential and build the confidence to achieve your dreams. - Letty Benavides In this episode you will learn:  How to unleash your potential and create a purposeful life How to gain clarity and direction to accelerate your personal development To embrace discomfort as a catalyst for growth Letty Benavides Letty Benavides is a respected coach and speaker in the field of personal growth and fulfillment. With a background in personal development, Letty has honed her expertise in embracing discomfort as a catalyst for personal growth. Through her own journey, she has discovered the power of courage and taking bold action in the face of challenges. Episode Resources: Letty on Instagram Catch up on our last 3 episodes: Manage Like A Mother with Valerie Cockerell Leading with Clarity: Boost Your Decision-Making Skills Through Reflection with Matt Ferguson Simplify Decision-Making with Strategy and Tools Connect With Us! Instagram YouTube Twitter LinkedIn www, Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.  
47:52 10/19/23
Manage Like a Mother - Author Valerie Cockerell - 353
"Just get experience" - Valerie Cockerell In this episode you will learn: Gain a new perspective on parenting and leadership by embracing the importance of letting go and allowing independence. Discover the transformative power of establishing structure and organization in writing a book, unlocking your full potential as an author. Empower children and employees to excel by providing opportunities for independent learning and exploration, fostering growth and innovation. Enhance your leadership skills by embracing the importance of letting go and allowing independence in parenting and leadership roles. Discover the value of establishing structure and organization in your writing, and unlock the potential to write a book that captivates and inspires. Learn the art of accepting imperfection and gain the confidence to know when to finalize a project, leading to greater productivity and satisfaction. Provide children and employees with the freedom to explore and learn independently, fostering growth, creativity, and motivation. Break down silos within your organization and foster communication and collaboration, leading to improved teamwork, innovation, and overall success.   Valerie Cockerell Valerie is a mother, daughter, speaker, leader, and the author of "Manage like a Mother." Born and raised in France, Valerie brings a unique perspective to the topic of managing like a mother. With her extensive experience in leadership and her own personal journey as a mother, Valerie offers valuable insights and practical advice to help leaders and professionals enhance their leadership skills and find a better work-life balance. Her book, which is set to release on October 10th, is a labor of love that took her over a year and a half to complete. Through her writing, Valerie aims to share her wisdom and experiences to help others navigate their careers and find success.    Episode Resources: Valerie on LinkedIn Cockerell Consulting Manage Like a Mother   Catch up on our last 3 episodes: Adversity, Control and Compartmentalizing Podcasting, Entrepreneurship, Masterminds, Authenticity and Attraction with Lou Mongello Origin Story   Connect With Us! Instagram YouTube Twitter LinkedIn www, Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.
61:05 10/9/23
Leading with Clarity: Boost Your Decision-Making Skills Through Reflection - Matt Ferguson - 352
“If I'm not getting fired up, then am I just kind of buying time and just going through the motions?” Matt Ferguson   In this episode you will learn: Gain the confidence to know when it's time to leave a company and navigate challenging relationships with difficult bosses or leaders. Evaluate your personal growth and belief in the product or service being sold, leading to a clearer understanding of your career path. Cultivate continuous learning and growth in your current role, unlocking new opportunities and expanding your skills. Utilize an energy-impact matrix to guide decision-making, ensuring you make choices that align with your values and priorities. Recognize and overcome the fear of change, empowering yourself to make bold decisions and pursue fulfilling roles.   Matt Ferguson Matt is the founder of MDF Coaching and Consulting.  He helps Sales Leaders and Reps Drive Predictable Sales, and New Sales Managers Turn their Sales Process into a Leadership Process. Episode Resources: Matt on Linkedin GAME Plan Readiness Assessment   Catch up on our last 3 episodes: Adversity, Control and Compartmentalizing Podcasting, Entrepreneurship, Masterminds, Authenticity and Attraction with Lou Mongello Origin Story   Connect With Us! Instagram YouTube Twitter LinkedIn www, Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.  
55:22 10/3/23
Simplify Decision Making with Strategy and Tools - 351
In this episode you will learn: How to simplify decision making by clarifying your strategy How to simplify decision making by using a 2x2 Episode Resources: Catalyst G.A.M.E. Plan Notebook If you are struggling with a transition. Working through change. Lack a system or process. Know that there is something better but don’t know where to start. We have something for you. Tools Process Frameworks Thinking by design I’m available 1:1 for coaching 1:small in a workshop, facilitated discussion environment, or fractional role. 1:Many via speaking. I want to help you find your catalyst, and take that next step.
13:36 9/26/23
Work-Life Bloom with Dan Pontefract - 350
“We have taught one another terribly when it comes to what leadership/management means.” Dan Pontefract   In this episode you will learn: How data can shift your perspective when thinking about balance - at work, at home, and with self. A new way to integrate our personal and professional lives Work and Life factors that contribute to our blooming, budding, stunted, or renewal state   Dan Pontefract With a thriving curiosity and a heart bursting with empathy, Dan Pontefract is the epitome of a benevolent nerd. Dan's knack for understanding the dynamics of leadership in high-stress environments has made him a respected figure in this field. Seamlessly blending business strategy with empathy, Dan's approach was honed during his time at SAP, where he was part of the incredible team that improved the company culture. His insights on transparent communication and self-awareness are lauded for their practicality and foresight and his ability to balance family life and work resonates with leaders. Episode Resources: Work-Life Bloom Assessment   Catch up on our last 3 episodes: Adversity, Control and Compartmentalizing Podcasting, Entrepreneurship, Masterminds, Authenticity and Attraction with Lou Mongello Origin Story   Connect With Us! Instagram YouTube Twitter LinkedIn www, Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.  
47:09 9/21/23

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