This show talks about traffic, marketing, and business. The show is for my Coaches, Course Creators, membership site owners, and Online Retailers who want to build a legacy, authority, and a brand people admire people admire using their voice and expertise. Smart entrepreneurs who are ready to go from content consumers to creators and publishers. And build a business where her tribe can find her online. We talk about advanced topics like SEO, content marketing, business systems, eCommerce, and other strategies you need to grow as an authority and a brand influencer in your niche. Get ready to do business like a business, stop hiding in the crowd, and get VISIBLE.
In this episode of the Girl Get Visible Podcast, Tasha Booth joins the show to discuss her journey from being a solopreneur to becoming an agency owner and now a coach for agency owners. The conversation focused on the mindset shifts, team building, and process changes she needed to make to shift and scale her businesses. Tasha not only shares her journey but the insights she uses now to coach 100s of agency owners, including insights into hiring practices, team management, tool selection, and transitioning from running an agency to coaching. This episode is perfect for service providers, agency owners, and VAs, looking to grow their businesses, build successful teams, and possibly become your own agency. Tasha Booth shares her expertise in transitioning from a solopreneur to an agency owner, managing teams, and implementing efficient tools and processes to drive success in the business. Questions Answered in the Episode: 1. How do you know when you've officially transitioned from a solopreneur to a full agency? 2. How do you find the right team members that you would make client facing? 3. What is a good expectation around test projects with potential team members? 4. How do you handle the transition of implementing new tools in your business? 5. What strategies do you use for offboarding clients when sunsetting an agency? Make sure to check out Tasha's upcoming workshops and events for additional support and guidance in growing your agency. For more information and to connect with Tasha Booth, visit her website (https://tashabooth.com/). You can also follow her on Instagram at [@thetashabooth](https://www.instagram.com/thetashabooth/). Don't miss out on the next Agency Subcontractor Job Fair happening on January 22nd. Register early for access to exclusive workshops and resources to set yourself up for success in the agency space. Visit [tashabooth.com/jobfair](https://tashabooth.com/jobfair) for more details and to secure your spot.
1/10/25 • 42:07
In this Girl Get Visible Podcast episode, Akilah sits down with Ayesha Patrick, a social media influencer, author, and passionate advocate for psoriasis awareness. Ayesha shares her inspiring journey from becoming an accidental influencer influencer using her platform to advocate for important causes. With a focus on integrating personal experiences with social media strategies, Ayesha's story is a masterclass in building a personal brand and using visibility for social impact. If you're a professional woman or entrepreneur aspiring to become an authority in your industry, this episode is a must-listen. Ayesha's journey exemplifies how you can blend your passions, personal stories, and professional pursuits to make a meaningful impact. Whether you're looking to amplify your advocacy work or enhance your business presence on social media, Ayesha provides actionable insights and real-world examples that can guide you on your path to becoming a recognized leader. What you’ll learn about Influence and Advocacy in this episode The importance of having the right team and tools in place to make your content creation sustainable. The importance of bringing awareness to your important causes like Ayesha did for psoriasis within communities of color. Balancing multiple passions and causes with a professional career. Building a personal brand that authentically represents your multifaceted life. The role authenticity plays in creating content and building a personal brand How can professional women integrate advocacy and personal causes into their business and social media strategies? What metrics and tools does Ayesha rely on to measure success and optimize her content strategy? Ways to Connect with Ayesha Connect with Ayesha on Instagram: (https://www.instagram.com/sisterswithpsoriasis) Learn more about Culture Clix Media: (https://www.instagram.com/cultureClix media) Ayesha’s LinkedIn: https://www.linkedin.com/in/ayesha-patrick-msm-psal-12a06a42 Join the conversation in the SEO Growth Mob Facebook group, where you can connect with other like-minded professionals and entrepreneurs working to get visible and make an impact. Share your thoughts on the episode and explore new strategies to elevate your brand and advocacy efforts. Final Words: Remember, it's about taking the first step. Fear forward, fail forward, and embrace your journey to visibility. As Ayesha says, the only way to know if something will work is to try. Don't wait for everything to be perfect; start with what you have and let your journey unfold. More about our guest Ayesha Patrick: Ayesha Patrick, a New Jersey native, wears multiple entrepreneurial hats. Co-owner of Hive Vibes Lifestyle and Culture Clix Media & Photography, LLC, she's a Content Creator, Copywriter, and Social Media Manager. Additionally, she serves as the Brand Development Manager and Partnership Coordinator for an emerging fitness brand. Ayesha's diverse roles extend to her favorite side hustle, Bargain Bae Boutique, where she thrives in thrift and resale across various platforms. Beyond entrepreneurship, she's a public speaker and contributing writer for Plaquepsoriasis.com, Healthgrades, and webMD. Invested in health and wellness, Ayesha actively supports the National Psoriasis Foundation, advocating and mentoring for women of color with psoriatic diseases. Filling a gap in resources, she founded The PsoriaSis Collective and established an online support group called Sistas With Psoriasis. Currently, Ayesha contributes as a Patient Research Partner in a 5-year psoriatic disease study led by the University of Rochester. Guided by Matthew 6:33 and Ecclesiastes 11:2, Ayesha integrates these scriptures into her life and business, steering her through various ventures with purpose and conviction.
12/27/24 • 42:56
Welcome to another engaging episode of the Girl Get Visible Podcast! Join us as we dive into a critical aspect of entrepreneurship: the power of community and support. Today, we’re joined by the incredible Marissa Loewen, a dynamic business strategist and the Founder of the Create the Rules Catalyst. Marissa shares her wealth of knowledge on how genuine support and collaboration can propel your business forward. Key Discussion Points: 1. The Importance of Real Support: Marissa and Akilah emphasize the significance of having a true support system that goes beyond surface-level friendships or endless idea-sharing. Discover how the Catalyst community is structured to foster real progress, offering both strategic insights and hands-on assistance. 2. Understanding Community Dynamics: Learn about the different roles individuals can play within a community and the importance of finding one that aligns with your personal and professional needs. Explore how communities can be inclusive and adaptable to diverse types of entrepreneurs — from makers to service providers. 3. Navigating Challenges in Business Support: Marissa discusses common entrepreneurial hurdles like procrastination and imposter syndrome, sharing strategies to overcome them. The role of neurodiversity and inclusivity in business and how communities can better serve varied needs. 4. Choosing the Right Community: Tips on selecting a community that genuinely fits your style and business goals, avoiding the traps of popular but non-aligned groups. How to ensure your community supports authentic growth rather than promoting a one-size-fits-all approach. 5. Breaking Barriers: Addressing fears around intellectual property within a community setting and how to foster an environment of mutual respect and collaboration. The power of leaving a community that's not serving you and the courage it takes to make that decision for your growth. 6. Tools and Strategies: Marissa shares her favorite business tools, including GoBranch for virtual community building and the importance of using SEO tools like SEO Assist. Unconventional ways to leverage SEO and other innovative strategies to enhance visibility and business growth. **About Our Guest:** Marissa Loewen is a business strategist who specializes in creating ecosystems where entrepreneurs can thrive. With a focus on inclusivity and authentic community building, Marissa's Catalyst community is revolutionizing how support is delivered. Known for her vibrant approach and keen insight, she helps business owners transform obstacles into opportunities for success. Resources Mentioned: Create the Rules Catalyst: To learn more about this supportive community Mariss'a Favorite Tools GoBranch Claude SEO Assist Audio Pen. Whether you're struggling to find your footing or looking to scale your impact, this episode delivers actionable insights and inspiration to help you thrive in your entrepreneurial journey. Don’t miss out on Marissa's wisdom and learn how to truly empower your business through effective support and community. Tune in, share, and leave a review if this episode helps you see new possibilities for your business success!
12/11/24 • 59:43
Launching a new product, service, or event? Your content strategy plays a critical role in your success. In this episode of the Girl Get Visible Podcast, Akilah Thompkins-Robinson breaks down how long-form content can supercharge your launch strategy—not just from an SEO perspective but as a tool to educate, nurture, and convert your audience. Akilah also shares insights on the 5 types of blog posts you need to have on your website to maximize revenue during your launch. Whether you’re gearing up for a Black Friday campaign, unveiling a new offer, or hosting a webinar, these posts ensure your audience is informed, excited, and ready to take action. Key Takeaways: The Power of Long-Form Content for Launches: Educate and Inform: Long-form content allows you to dive deep into topics, answering audience questions and positioning yourself as an expert. Build Trust: By addressing pain points and offering valuable insights, you create credibility and connection. Support the Customer Journey: From awareness to decision-making, long-form content provides the resources your audience needs to confidently choose your offer. SEO and Beyond: While long-form content is excellent for driving organic traffic over time, its benefits extend to other aspects of your launch. It provides a foundation for repurposing content into emails, social media posts, and even webinar scripts. Timing is Key: When you Start publishing your long-form is key to gaining traction in search engines and building momentum with your audience. The 5 Blog Posts You Need for a Successful Launch: The 5 post types shared in the episode to prime your audience for the launch and provide additional launch content you can reuse to help new audience members convert faster. Content as a Revenue Driver: These blog posts aren’t just about traffic—they guide your audience through the buying journey. Done right, they work together to address objections, inspire action, and make your offer a no-brainer. Actionable Steps from the epsiode: Map out your launch runway with content topics that align with your audience’s needs and your offer’s unique value. Start creating your five essential blog posts now to maximize your launch’s impact. Repurpose your blog content for emails, social media, and other marketing channels to extend its reach. Connect with Akilah: Website: GirlGetVisible.com Instagram: @girlgetvisible SEO Tools: SEO Assist Ready to take your launch strategy to the next level? Tune in to learn how long-form content can transform your results and help you maximize revenue!
11/21/24 • 23:39
In this riveting episode of the Girl Get Visible podcast, Akilah delves into the detrimental impact of procrastination on your business. Sharing a personal story where she almost lost a $3,000 opportunity, Akilah highlights how waiting for the 'perfect time' can cost you dearly. She discusses the pitfalls of the "until" mindset—waiting until you have the perfect offer, the right amount of followers, or a bigger audience—before taking action. Akilah offers valuable insights into why it’s crucial to start now, even if it's just small steps, and how this approach can significantly accelerate your business growth. Are you tired of missing out on golden opportunities? Tune in to learn practical strategies to overcome procrastination and make the most of every chance you get. Listen now and stop letting the "until" mindset kill your business! Don’t forget to follow Akilah on TikTok for behind-the-scenes content and live discussions. Catch the full episode now and transform your approach to business! 🎧
11/3/24 • 19:14
In this episode of "Girl Get Visible," host Akilah Thompkins-Robins sits down with marketing strategist Andréa Jones of https://onlinedrea.com to discuss the unique challenges and strategies for business owners during election season. This conversation is crucial as politics and election time can significantly impact a business's social content, audience engagement, and brand perception. Key Highlights: Balancing Personal Values and Business Goals: Andrea and Akilah delve into the intricate balance business owners must maintain between their personal values and business objectives. They explore why maintaining this balance is essential, especially during periods charged with political fervor. Public vs. Personal Display: Andrea emphasizes the importance of differentiating between personal and business online presence. She shares a poignant instance where using a business page for personal expression led to backlash. Expressing Political Beliefs: The episode tackles the complexities of publicly supporting political candidates as a business. Andrea suggests subtle methods like themed products to reflect personal values without alienating customers unless political engagement aligns with the brand's identity. Impact of Scheduling and Automation: We discuss the risks associated with scheduled posts during sensitive times. They recommend pausing or adjusting content to be sensitive to the current societal context, especially during tragic events. Engagement with Current Events: The episode underscores the importance of acknowledging ongoing events as part of a brand's communication strategy. Andrea and Akilah share insights on tailoring responses based on the brand's domain and community sentiments. Navigating Viral Content: Andrea shares her experience with a viral post about oat milk's cost, illustrating how trivial topics can generate significant attention and controversy. This story highlights the unpredictable nature of social media interactions during election seasons. Platform Dynamics: The discussion covers how different social media platforms handle news differently in their algorithm Mental Well-being Resources: Andrea introduces "Social Media Unwind," a meditation resource to help individuals manage the emotional impact of social media during elections. This, along with the "Social Media Reset Challenge," offers much-needed support for business owners navigating stressful times. Handling Negativity and Online Harassment: Andrea shares her approach to dealing with online negativity after a controversial post went viral. Both speakers discuss the importance of a support system and utilizing block and report features to manage online harassment. This episode emphasizes the significance of community support and positivity amid the negativity on social media during election times. Andrea and Akilah provide actionable strategies and balanced approaches for business owners to thrive while aligning their actions with their core values and considering their community and brand image during politically charged periods. Tune in to this enlightening episode to equip yourself with the knowledge and tools needed to navigate the complexities of politics and business in these dynamic times. Resources for Entrepreneurs mentioned in the episode: Social Media Unwind: https://socialmediaunwind.com Social Media Reset Challenge: https://onlinedrea.com/reset/
10/14/24 • 30:21
Is starting a membership on your list for 2024? Before you start make sure you listen to this. I've had 2 successful memberships and now event use some of the membership concepts I've learned for my SAAS community. Throughout the journey, I've experienced the good, the bad, and the ugly of owning a Membership business, and in this episode I share what I wish someone told me when I was getting started. This episode will really benefit entrepreneurs, course creators, small business owners, freelancers, and people building communities online. In the episode I touch on a few topics like setting up membership content, understanding pricing strategy, fostering a sense of community, and more. It is a great resource for any entrepreneur looking to extend their products or services to a membership model. Here are 4-5 questions that will be answered in the episode: 1. How to set the right price for your membership? 2. How can I transform my business with memberships? 3. Why shouldn't you treat your membership like a course? 4. How can retention be improved in memberships? 5. Why is community so important for a successful membership model? Join the membership workshop https://girlgetvisible.com/Memberships
4/1/24 • 29:07
Have you been afraid to give Facebook Ads a try? Maybe you have tons of content and would love to get more eyes on it, or even better use it to drive people into your funnel. If you’re a content creator dealing with either of these right now you don’t want to miss this episode, In this episode, we dive deep into the world of marketing with Stacy Reed, a fractional chief marketing officer and Facebook ads expert. This episode is a must-listen for content creators, coaches, course creators, and membership owners looking to level up their marketing game. During the conversation, we explore how to effectively use blog content in your marketing strategy, discussing the importance of organic and paid marketing efforts. Stacy shares valuable insights and practical tips based on her extensive corporate marketing experience, helping you elevate your online presence and drive results. Key Takeaways: - The significance of combining organic and paid marketing strategies for optimal results How to leverage ads to drive traffic to high-converting blog content The importance of strategic marketing planning and understanding your customer journey Using the HOT Ads framework: Hook, Open, Tell, to create compelling ad copy Using SEO and Facebooks ads in your marketing mix Finding the right balance between in-house marketing efforts and hiring external agencies If you're looking to enhance your marketing tactics and take your online presence to the next level, this episode is for you. Tune in to gain valuable insights and practical strategies to boost your marketing effectiveness. To learn more about Stacy Reed and access her wealth of marketing knowledge, be sure to check out her podcast, Roadmap to 1 Million (https://stacyzeal.co/podcast/), and take her quiz on scaling your marketing strategy at stacyzeal.com. Connect with Stacy on social media for more valuable tips and insights to elevate your marketing game. Don't miss out on this insightful episode tailored for content creators, coaches, course creators, and membership owners looking to supercharge their marketing efforts. Get ready to level up your marketing game and see the results you've been striving for. Stay tuned for more valuable content and expert insights from Stacy Reed in this enlightening episode tailored for creative entrepreneurs and business owners. Take Stacy’s Quiz: ‘What's Missing From Your Million Dollar Marketing Strategy?’ https://stacyzeal.co/QUIZFacebook Page: https://www.facebook.com/stacystyle03 Instagram: https://www.Instagram.com/StacyZeal.co Youtube: https://www.youtube.com/@stacyzealco
3/20/24 • 60:53
Are you interested in becoming a podcast guest? In this episode of the Girl Get Visible Podcast, learn about the key strategies for being a successful podcast guest in 2024. Discover how being a podcast guest can boost your visibility and help you connect with new audiences. This episode is perfect for entrepreneurs, business owners, and experts who are looking to expand their visibility, establish their authority, and reach new audiences. If you're interested in being a podcast guest but want to know how to stand out and make an impact, this episode is for you. By listening to this episode, you will learn key strategies for pitching yourself as a podcast guest, including how to identify the right shows to pitch and what to look for in a podcast host. You'll also discover the importance of being prepared and engaging, as well as how to leverage your podcast appearances to grow your audience and connect with new potential clients or customers. Key Takeaways: 1. Why being a podcast guest is a powerful visibility strategy for 2024. 2. The importance of pitching to a variety of podcasts, not just those in your immediate network. 3. How to craft a compelling pitch letter that focuses on the host and their audience. 4. How to prepare to be an amazing guest. 5. how to show up and wow the interview and increase the chance of the host sharing and promoting your episode over and over again. Questions Answered about podcast guesting 1. How can I pitch myself effectively as a podcast guest? 2. What should I look for in a podcast host and show before agreeing to be a guest? 3. How can I prepare for a podcast appearance to make a lasting impression? 4. What are the key strategies for leveraging podcast appearances to grow my audience? 5. How can I ensure that I have a strong call to action to drive engagement after the episode airs? Don't miss out on these valuable tips and insights for becoming a standout podcast guest in 2024. Tune in to the full episode to learn how to maximize your visibility and connect with new audiences through podcast appearances. Resource mentioned in the episode The Worst Podcast Potches I’ve Ever Received https://girlgetvisible.com/the-worst-podcast-pitches-ive-ever-received/ Try SEO Assist for help with your podcast pitching https://SEOAssist.com Get access to the ATM (Authority, Traffic, and Monetization Summit) https://obshub.vipmembervault.com/products/courses/view/47
3/8/24 • 40:53
Today’s episode we are jumping into a topic that has been buzzing in the LinkedIn community - LinkedIn Voices. LinkedIn isn’t just a tool for job searchers anymore it has morphed into a social network for professionals, thought leaders, entrepreneurs, and so much more. Even if you aren’t actively looking for a job if you want to grow your company or in the company you are in, Linked In is becoming that place. Recently Linked has introduced a lot of features to support being the overall thought leadership platform so today I wanted to talk with Michele Heyward the Founder of Positive Hire a startup with a mission to connect black, Latina, and indigenous women in STEM with management roles. Michelle is not only an expert in her field but also a LinkedIn pro. In this episode, Michelle shares her journey on LinkedIn, the evolution of LinkedIn features, and how entrepreneurs and professional women can leverage LinkedIn Voices to establish authority, and visibility, and grow their business. Key Takeaways from this episode on LinkedIn Voices: LinkedIn Voices Demystified: Understand the LinkedIn Voices feature and how it can benefit online business owners and professional women. Strategic LinkedIn Usage: Gain insights into strategic LinkedIn usage, focusing on quality interactions for business growth. STEM Leadership Insights: Explore the STEM Leadership Journey Summit for valuable insights from accomplished women in STEM leadership roles. Networking Opportunities: Discover how LinkedIn can be a powerful networking tool, leading to unexpected business opportunities. Practical LinkedIn Tips: Receive practical tips on optimizing your LinkedIn profile and utilizing features to enhance visibility and engagement. STEM Leadership Journey Summit: Learn about the upcoming Women of Color in STEM Leadership Journeys Summit on February 22, 2024. Michelle shares the details, including the diverse lineup of speakers, various formats, and how to register. Questions Answered in This Episode: What is LinkedIn Voices, and how can it benefit my online business or professional journey? How has LinkedIn evolved over the years, and what role did it play during the 2008 economic downturn? What are practical tips for using LinkedIn strategically without feeling overwhelmed? How can I leverage LinkedIn features for business growth, especially as a woman in STEM or a professional entrepreneur? Tell me more about the STEM Leadership Journey Summit, and why should I attend as an entrepreneur or professional woman? Listen to the full episode to gain a deeper understanding of LinkedIn Voices and LinkedIn Overall can help your business grow your online visibility, implement practical tips for strategic LinkedIn usage, and register for the Women of Color in STEM Leadership Journeys Summit on February 22, 2024. Connect with Michele Heyward: LinkedIn: Michele Heyward https://www.linkedin.com/in/michelecheyward/ Website: Positive Hire Save the Date: Women of Color in STEM Leadership Journeys Summit Date: February 22, 2024 Registration: https://bit.ly/stemwomenleadership24 A little About Michele Dirt Road born and raised in rural South Carolina, Michele Heyward's one of five children and was known for being quiet, unlike the confident leader she is today. She is not your typical tech startup CEO. Michele may appear as an extrovert, but she's an ambivert at heart. And while she hated coding in school, she loved math and its endless possibilities. As the founder and CEO of PositiveHire, Michele is dedicated to empowering Black, Latina, and Indigenous women in STEM. Her innovative software, PH Balanced, focuses on retaining underrepresented women in STEM management positions. Through her work as a Certified ISO-30415 Diversity & Inclusion Professional, Michele helps companies create equitable and inclusive workplaces for all. Michele holds a BS in Civil Engineering and an MS in Industrial Management from Clemson University. She has experience as a construction project manager in the energy sector building the power grid...it’s women’s work, so someone had to do it! Thanks for tuning in, and until next time, stay visible
2/15/24 • 30:26
Online business owners! If you're navigating the ever-evolving landscape of digital entrepreneurship, this episode is tailor-made for you. We're diving into the world of SEO, unraveling the nuances between merely existing on Google and truly being found by your ideal audience. In today's online marketing space, having an online presence isn't just about being on Google; it's about strategically positioning yourself to be found by those who need what you offer. Whether you're a budding entrepreneur, an established business owner, or a content creator seeking to expand your reach, understanding the power of SEO is a game-changer. In this episode host and resident SEO Expert Akilah Thompkins-Robinson breaks down the real benefits of the work business owners get from good SEO. What you'll learn in this episode: What's the difference between being in Google and getting found in Google? How can SEO benefit your business beyond just being listed in Google? What are the common misconceptions about SEO, especially regarding social media posts? Why is ranking higher in search results important for online visibility? How can you optimize your online presence to attract potential customers who don't know your brand? No matter which stage of business you are in this episode is for you" Startups: Lay the foundation for a robust online presence from the get-go. Established Businesses: Enhance your visibility and reach new heights in your industry. Content Creators: Uncover strategies to expand your audience and impact. Entrepreneurs at Every Stage: Whether you're starting, growing, or scaling, SEO mastery is essential. Ready to transform your online journey? Tune in to this episode as we demystify SEO and provide actionable insights for your digital success. Don't miss out on the chance to elevate your business with the knowledge and strategies shared in this episode!
2/10/24 • 22:45
Welcome to the first episode of our 2024 season, this episode host Akilah Thompkins-Robinson founder of https://SEOassist.com and https:/girlgetvisible.com, digs into the critical importance of innovation, audience understanding, and the dangers of content complacency for content creators and entrepreneurs. aka creating selfish content. This episode draws lessons from the tales of two brands in the newsfeeds right now, Nokia and Stanley, to offer actionable insights for content creators and entrepreneurs looking to elevate their content and SEO efforts this year, these real-world examples give us actionable strategies to enhance your content creation and SEO efforts in the new year and avoid what could be some company ending pitfalls. 5 Key Questions Answered in This Episode: What led to Nokia's decline, and what's the single most crucial lesson content creators can take from their downfall? Why is it crucial for content creators to focus on their audience's current needs rather than relying on past successes? How can content creators and entrepreneurs use SEO and audience feedback to improve their content strategy? What are practical steps to become more responsive to market changes and technological advancements? 2024 trends we are going to need/want to lean into to make it through this year How did Stanley manage to capture a whole new market segment without changing their core product, and what does this mean for your content strategy? What does it really mean to create 'selfish' content, and how can shifting your focus radically improve your audience engagement? We even throw in a few insights from BlackBerry and the changes they made to save at least some parts of their business. This episode is a must-listen for anyone looking to enhance their content creation, improve their SEO strategies, and adapt to the ever-changing landscape of digital marketing and entrepreneurship. By embracing the lessons from Nokia and Stanley, and focusing on audience-centric content, you can set yourself up for success in 2024 and beyond.
1/26/24 • 27:29
Uh Oh the AI Shift is starting to hit the fan!!! In the last 2 weeks, AI Copyright Infringement has been a hot topic in the news, and in the months since the Chat GPT Explosion we are seeing more and more lawsuits against Google Bard and Open AI that can change the way we use AI for good. If you’ve used Chat GPT, Bard, or any of these other tools and you’ve thought about the safety of your own content you don’t want to miss this episode. Tune in as Akilah tackles the pressing issues of AI machines scraping data without proper sourcing, leading to legal battles over unauthorized usage. And my thoughts and some other trusted creators’ thoughts on the potential future changes in the AI landscape, with companies being held accountable for attributing their data sources. Drawing from real-life examples and legal discussions, host Akilah Thompkins-Robinson also explores the consequences faced by businesses that claim ignorance when it comes to ethical AI. We go deep in this episode talking about hot takes that are coming out about these lawsuits against AI companies Share tips and resources on how business owners can protect their content and protect themselves from using copywritten content Insight into how 3rd part tools that use AI like SEO Assist (https://seoassist.com) and Opus Clips (https://clip.opus.pro/) can get you better results when using AI Talk about all of the things entrepreneurs should know as content creators and Content consumers Resources referenced in the episode: · Akilah Thompkins-Robinsons Thoughts on the limitations of Generic AI Tools: https://www.facebook.com/GirlGetVisible/posts/pfbid0GfpXR4qWNXfcurtiVqj92Q2foa3eLAV7g37vavLCzV3wexCqRuy4J1pAHmt3NikUl · Roberto Blake's post on Protecting your IP from AI Models and the importance of using a Paywall https://www.youtube.com/channel/UCovtFObhY9NypXcyHxAS7-Q/community?lb=UgkxVCrT4stR_O8EltrixgDXPuEst9Zi34ys · Search Engine Journal Article on Chat GPT Law Suits https://www.searchenginejournal.com/chatgpt-creator-faces-multiple-lawsuits-over-copyright-privacy-violations/490686/?fbclid=IwAR0cIedNgRJb2SiTcrdzWqXau4N5nA7hYWfRSZxMsiSVaqUjrmc1mQY2IEE · Niche Pursuits Podcast Episode ‘Did Google Steal Ai Content https://www.nichepursuits.com/did-google-steal-ai-content/ · GGV Podcast Episode 2023 Predictions the Best use of AI for your business https://girlgetvisible.com/2023-predictions-the-best-use-of-ai-for-your-business/ I know we didn’t have widespread copyright infringement on our 2023 Bingo Cards but here we are, 2023 is turning out to be a fascinating journey into the evolving world of content creation and protection. So grab your favorite beverage, sit back, and get ready to be enlightened on this captivating episode, “The Dark Side of AI: Content Theft” Let's empower ourselves to navigate the realms of AI and protect our creative endeavors. It's time for Girl Get Visible! As always join us in the SEO Growth Mob Facebook Group to Continue the Conversation https://www.facebook.com/groups/1743775969260900
7/26/23 • 41:06
Let’s talk hiring! In this podcast episode, I thought it would be important to talk about why most business owners will not hire or outsource their tasks to others to complete. This topic came about when I was conversing with a close business friend of mine, Dottie Reynolds. Dottie had a very intriguing question, which made me wonder why business owners hire coaches to be taught to do things on their own versus outsourcing that workload. When I first started my business, I was guilty of doing everything on my own. I am capable of doing the majority of the facets of my career, but having my team has made everything so much easier to concentrate and execute. I absolutely feel like a girl that got visible! In this episode, I speak about at least 7 different reasons as to why someone will not be hired, someone else for their work and things you should consider when making that decision. Whether it is due to cost, perception of what you think is hard work, or not trusting others to work on your business niche, every business owner has their own reason. You’ll learn in this episode: What are the typical reasons someone would avoid hiring someone, for their business? What are the top reasons why someone will not outsource work? Why outsourcing may be considered expensive versus getting coaching? How to know when it is time to outsource that workload? I hope this episode really helps you to invest in yourself and not always rely on outsourcing talent. Resources You can check out Dottie Reynolds: https://www.facebook.com/dottie.reynolds10
4/27/23 • 33:58
As a business owner, knowing what your site is getting found for and its performance, is important. However, not many people know how to review their site’s traffic and performance, to reach the right audience. I have coached numerous business owners, who’ve had their site for many years, but did not know what they were showing up for on Google. Now, I know a lot of people are familiar with Google Analytics, but I have something even better that can provide you with data you need. It’s time to share the underrated secret tool of SEO, Google Search Console. Google Search Console is a FREE tool, that allows you to review and make necessary corrections to your site to optimize your visibility in Google search results. You can get data on, the words your site is getting found for, backlinking for your site, how well your page is doing in search and even how many pages Google is seeing from your site. This episode walks through five ways to use Google Search Console to your benefit. Whether it is to track your performance or measure your growth, if you are serious about SEO and how Google sees your site, search console is your next tool to use. In this episode you’ll learn: · Why Google Search Console is important for your site? · What indexing and video indexing is? · How to track performance and measure growth using Google Console? · Why detecting issues early on is easy with Google Console? · What ways you can use Google Search Console to find topics? Let’s get started! Want to know how to set up your Search Console account and Site Map? Find a quick tutorial on how to do just that, by going to https://youtu.be/zaiWODRTHpc Resources · Join our SEO WorkClub by going to girlgetvisible.com/joinus. Applications are officially open! · Join SEO Growth Mob, our free community where we provide insightful information around all things SEO, including more information on the Search Console. You can join at https://www.facebook.com/groups/SEOGoodyMob
3/12/23 • 27:24
Only a few weeks in and 2023 is already shaping up to be an interesting year for online entrepreneurs. If you're a thought leader and trying to get your voice out there with a course, coaching program, or speaking then you'll want to lean into these 2023 Predictions. In this episode, I talk about the big changes already happening in the only space with SEO, Google Analytics, People First Content, and of course AI. The newest good and bad 2 letter word. If you're like most people I know you've heard about AI Chat GPT, Midjourney, and all of the other new words that have popped up in the last 2 months. In this episode, I share my take on it as an app creator, thought leader, and content creator. I give a little background so you're well informed in these internet streets and you know the best ways to use it to enhance your business and not hurt it in the process. The good news AI is NOT replacing anyone but it does have a few advantages and disadvantages to consider I also share some new updates we have in SEO Assist that you can try today at https://seoassist.com/tryme. Our new features are built with you the thought leader in mind, if your looking for a tool that uses your voice and doesn't just replace it with generates content definitely give this free content flow a try. We're out here to help you show up better in search.
1/31/23 • 63:39
Let's talk about THE Recession As coaches, course creators, and digital entrepreneurs our businesses and lives depend on not just being able to sell, but all people having the funds and bandwidth to buy. And real talk, right now as we close out 2022 the funds' people have may be in danger. In this episode, I talk about what it could mean for us and share the strategies I’m doing to stay afloat during this economic downturn In this episode, you’ll learn Product strategies that can help you maintain consistent income during this time Ways to still build and expand your audience even if you don’t have money for ads and social posts get overrun How affiliate income and working with other businesses can be the best thing small businesses have to save us all during a recession or really any time Innovative ways to save and tighten your belts in your business, and how to prepare when your clients do the same Why do you need to turn your business from a commodity to a necessity like yesterday? And of course, all of the ways SEO and get search traffic can help you with this We’ve all heard the stories about all of the businesses that were made and thrived in 2007, 2008, and 2009 during our last recession; but they continue to forget the businesses that didn’t make it. We want to be on the survive and thrive side so it’s time we discuss and prepare for it. Don’t pass up this episode because you think you aren't ready for it yet, listen and start working on your plan to get ready and prepare for whatever happens with the rest of the world Here are some of the tools I mention in the episode: Hello Audio https://helloaudio.fm Canva SEO Assist https://seoassist.com
11/12/22 • 46:47
As the holiday season slowly emerges, all entrepreneurs are aware that this could be the busiest time of their business. During this time, we try to find the best way to engage our audience and provide them with content and products that is beneficial to them and their family. With the overwhelming feeling of the holidays, it might be difficult for you to figure out what you are going to put out there and when you’re going to post seasonal content. In this episode, I walk through the importance of seasonal content and how to be prepared in showing up for your audience. There are things you should consider such as, the types of seasonal content, the timeline of when to put them up, ways to incorporate social media with this content, and how to refresh old content that is still relevant today. Let’s get ready for this holiday season, the right way! In this episode you’ll learn: When should you start thinking about seasonal content? What the best timeline is to start putting out seasonal content? What are the different types of seasonal content to consider? How to refresh your older content through repurposing? How to incorporate this content on your social media platforms? Resources Seasonal Timeline Freebie: com/seasonaltimeline Girl Get Visible Episode 88: Last Minute Black Friday Ideas and Promotions for Entrepreneurs Girl Get Visible YouTube: Hello Audio Review: Private Podcast is new way for Course Creators
9/25/22 • 52:24
TikTok is the latest and apparently the greatest video-based social site. You’ve probably heard that TikTok is now getting more hits than google and more watch time than youtube. These are big accomplishments and if you’re like most marketers and entrepreneurs you’ve been wondering how TikTok can help your business and whether should you get started (or keep up with) TikTok. And then comes another notch in the TikTok belt, SEO. A lot of things have been happening in the TikTok app and in google with ranking and indexing TikTok videos. These changes make TikTok and much better option for business owners and I dare to say worth the effort you would put into creating this new short-form content In this episode, I give you all of the tea on my current thoughts on TikTok, including how I think the use of SEO will help you on tiktok and how TikTok videos and content can help your SEO on your website In the episode I also share: the results I had after doing a 30-day TikTok challenge with Crystal Cooper My approach to creating good TikTok content Details on how TikTok can help your SEO The one thing I would do differently if I was starting with TikTok today How to repurpose TikTok videos and how to repurpose other content to make TikToks And give examples of the strategies you can use to grow fast and make money from TikTok for your online business Here are the resources I mentioned in the episode: Crystal Cooper who I mention in the episode a few times: https://Www.meetcrystalcooper.com Here are the links to the TikTok I referenced: https://www.tiktok.com/@akilah_girlgetvisible/video/7125905402004278570?is_from_webapp=1&sender_device=pc&web_id=7141032045614499371 https://www.tiktok.com/@akilah_girlgetvisible/video/7124477285616356654?is_from_webapp=1&sender_device=pc&web_id=7141032045614499371 Breaking news, I also mention in the episode how Google has introduced a short video SERP area, here's a screenshot of what that looks like on mobile
9/20/22 • 47:38
As entrepreneurs, it is important to build a sustainable business that keeps the cash flow going, while also achieving all the goals we have for ourselves. With consistent SEO and Visibility strategies, your business is going to boom, so your next step is to easily track your finances, without the stress of “budgeting”. In this episode, we connect with the amazing Nicole Barham, Founder and CEO of Design Your Wealth, to get her perspective on what every solo-entrepreneur should know as they manage their business finances. In this transparent and necessary conversation, Nicole opens up about how her experience with bankruptcy led to her determination of never being in debt again. Her journey led to developing the well-known solution, 5-minute bookkeeper, which supports entrepreneurs with staying on top of their finances in little to no time. Finance and Budgeting is not a fan favorite, so to bring excitement to this topic, Nicole has successfully done two things: Kept the solution she created, simple Made sure there is consistent community and support, while not keeping clients alone with the system. Now you’re probably wondering, is this conversation important to me and my business? The answer is yes. Throughout Nicole’s time of building her business, she quickly realized that other entrepreneurs needed help with tracking their finances too. Using her own visibility strategies of being on social media, getting invited to podcasts and engaging in her community, she has made almost half a million dollars in sales, and has been featured on well-known organizations, such as Good Morning America, to share her secrets on how to easily stay on top of finances in a short period of time. So, instead of stressing about your business finance, dive into this episode to gain that financial peace of mind. In this episode, you’ll learn: What are things most entrepreneurs wait to do, which could cost them money? How tracking your business finances can be easy and exciting? What are some ways to bring excitement to business finances? Why building a community can motivate your clients? What are suggested visibility strategies to reduce how long you are on social media? Resources Demo of the 5 Minute Bookkeeper – 5minutebookkeeper.com Free PDF Guide - 5 Minute Money Secrets for Solopreneurs Contact Our Guest Website: https://www.nicolebarham.com/ Facebook: https://www.facebook.com/nicolebarham2 Instagram: https://www.instagram.com/nicolebarham2/ About Nicole Barham Nicole (she/her) works with women entrepreneurs to help them go from being stressed-out about money to financial peace of mind. She's been featured in First for Women, Medium, Time, Black Enterprise, and Essence magazines and seen on Good Morning America sharing her secrets to getting and staying on top of your finances in just a few minutes a day.
9/8/22 • 51:02
As a business owner that uses search engine optimization (SEO) as a strategy, we absolutely love keeping up with Google. On average, Google provides updates every few months and it is usually when they receive wind of a new trick uprooting the goal of providing unique and authentic content. Well guess what, in both May and August of 2022, Google has updated their algorithm again. When Google decides to do small updates to their algorithm, business owners start to feel the effects immediately. The updates this year is tackling the use of Artificial Intelligence (“AI”) generated content. Recently Google stated that AI is against their terms of services. That is because they want unique content that can provide value and contribute to the conversation. In this episode, I break down the updates from both May and August, how it can impact your business and suggested next steps on how to use this update to your benefit. If you are a part of the Girl Get Visible family, I do have some good news for you. If you have My SEO Workbook and have been following my tips on using SEO over the years, then you probably are in a good place. I’ve always cheered creating only expert, authentic, and trustworthy content for your audience. In this episode, you’ll learn: What the recent Google updates were? Why artificial intelligence is not as beneficial for your business? What kind of effects these updates are causing for business owners and content creators? What to do if you are concerned about the algorithm changes and the next steps to take? What it means to be an expert, authoritative and trustworthy for your audience and Google? Resources Throughout this episode, I’ve mentioned quite a few resources to check out. They will all assist you in making sure your content and business collaborates with the Google updates. Podcast Episode 77: Number 1 Backlink Strategy Podcast Episode 104: 4 ways Google can help you write better for Google Self-Help Guide and Book: Purchase My SEO WorkBook Here Communities to Join Join our SEO membership group: com/joinus , where we collaborate with one another and develop strategies to have your business infuse your voice into everything it does. Join the SEO Growth Mob Facebook Group HERE , which is a free group to get consistent updates on Google and SEO. If you’ve been hit by these recent updates, let me know on our social media pages or in the SEO Growth Mob Group your thoughts! See you in Search.
8/28/22 • 43:02
Recently, I have been looking on Facebook and conducting reviews of my client’s work and we have hit a wall in our SEO journey. Content creators and business owners are struggling with the concept of doing all the things necessary to get visible, but not seeing the results they desire. It can be frustrating to provide consistent, blog posts, podcast episodes, products, and courses for your audience, with little to no traction to your site. You’re probably also using common SEO tools to get a sense of how your site is doing and still no luck. I am here to tell you that the lack of results may not be due to the steps you are taking or the tools you are using, but instead, the things that we are writing. Certain tools that help with SEO are great, but they aren’t everything. SEO tools focuses on analyzing information you’ve provided, instead of analyzing what you may be missing. And the next appropriate step in finding out what you are missing, could be to hire an SEO strategist and we are always here to help increase your traction and visibility. But what if I told you that before the tools and before the professional SEO strategist, there is a free and easy option to get started without any delay. Let’s talk about Google and how it provides clues and signals on what you should include in your content and site. In this episode you will learn: What may be delaying your success in traction to your site? What are 4 ways you can learn to write better for Google visibility? Why context is important when considering search engines, such as Google? How taking the time to research and reduce the time it takes to write your blog post? I look forward to seeing you in search! Resources One SEO tool, that I know can assist you with knowing what to write for better visibility is the, Seo Assist app. If you want to learn more visit: https://seoassist.com/ As mentioned in this episode, I want to bring back Episode 69 How to Get Visible in a Crowded Market, with guest speaker LaShayla Simpson, owner of Elle’s Dreams Events Order your copy of the My SEO Workbook today, your ultimate guide to visibility in search engines.
6/30/22 • 23:50
Girl Get Visible podcast will always provide to our audience different ways to increase visibility and get out of the sea of sameness in our areas of expertise. Today’s episode is no different, as we are going to be talking about how to use webinars to give our business life. I am so excited to introduce the webinar queen and owner of Vizions Consulting LLC, DeKesha Williams. Webinars are a tool that can help you grow and increase your profit, and our guest today is a phenomenal expert on how to do so. We may shy away from webinars because we have the fear, of not getting enough participants to fill the room or we don’t know how often to hold webinars to benefit their business. DeKesha has years of experience within the retail management industry, which has allowed her to easily to help other business owners with successful strategies, such as using webinars. Ms. Williams provides insight to women entrepreneurs on styles of webinars, how to drive traffic into your webinars, how webinars can apply to your ideal client and how to make it work for your business. In this episode, you will learn: Why webinars are necessary for your business? How to determine whether to have paid versus free webinars? How to fill your webinar rooms? What are the successful strategies to nurture your audience to become a new customer or client? How to use webinar strategies to grow your business? Resources In this episode, DeKesha mentioned resources, so check them out below. Suggested book to read: The Pumpkin Plan by Mike Michalowicz Suggested Webinar Platform: Easy Webinar - https://easywebinar.com/ Connect with DeKesha Website: https://vizionsconsulting.com/ Instagram: https://www.instagram.com/de_kesha/ Facebook: www.facebook.com/dekesha Facebook: www.facebook.com/dekeshacwilliams Facebook Group: https://www.facebook.com/groups/ProfitProducers/about/ Biography of DeKesha Williams DeKesha Williams, known as the Virtual COO, Business Strategist, and Leadership Development Trainer, is the CEO of Vizions Enterprise. Vizions Enterprise helps clients with business expansion and infrastructure development. Ms. Williams leverages over 20 years of experience in retail management to help other entrepreneurs develop practical business strategies that include: solutions to increase profitability, strategies to increase foot traffic, brand development and more. In addition to her many years of experience, Ms. Williams holds a B.A. degree in Fashion Merchandising and a M.B.A degree in Finance. As a single mom of two, often times it was hard to just up and travel to all of the conferences happening across the country. I would always feel guilty about leaving my kids at home especially when trying to find someone to stay home with them. They love being at home and I would feel guilty about removing them from their element.
6/24/22 • 54:10
Over the last few years, businesses have changed, because customers are also changing their expectations. If you are looking to start or add to your business, there are a few things to think about to be successful. A recent post sparked my attention in looking into what businesses are doing the best as of this year. Of course, SEO is one measure of success, but also resonating with what customers are looking for can be beneficial to you. Halfway into 2022, businesses that show value, agility, efficiency, and ease for their target customers are becoming more popular. This is exciting news, but we need to dive into why this happens. There are five options with great success, and I wanted to point them out and tell you why. If you’re interested in starting a new business or adding a new option to your current business, this episode is for you. Let’s take on this venture together. In this episode you’ll learn: What online business to start in 2022? Why these options are successful with our targeted customers? How to create passive income? How to lean into your expertise when starting a business? There are so many options for this to be successful and I hope you find which one works for you and your customer.
6/15/22 • 32:28
I know you've heard about how membership-based businesses are exploding People are starting subscriptions left and right and this could be you. So I decided we needed to do our first RESHARE here on the show and share an episode I did last year with my mentor Stu McLaren, we talked about all things membership and recurring revenue. subscription business models. I even added a new intro with some ideas for my podcasters and how memberships can help you monetize your podcast much more than "buy me a coffee" and Patreon. Check out the episode and if you need more help taking your first steps in membership join the workshop this week at girlgetvisible.com/membershipworkshop.
4/22/22 • 37:16
In this episode we celebrate the 100th Episode with an in-depth interview with Girl Get Visible and SEOAssist.com Founder Akilah Thompkins-Robinson. You've heard of the popular show "Inside the Actor's Studio" today we are Inside the GGV studio and Guest-host Kishshana Palmer of kishshanaco.com goes deep with Akilah THompkins-Robinson to learn about her journey to GGV and creating her Saas company, what mistakes and pitfalls she had to overcome during her business and podcast journey, what motivated her to continue with the show and remain consistent. And the future of GGV SEO Assist and all that Akilah has to offer. She also stumps Akilah with one of the hardest questions many entrepreneurs struggle to answer. Sit down get your popcorn and enjoy getting into the GGV Studio with Kishshana and Akilah.
4/22/22 • 48:26
In honor of getting close to our 100th episode milestone, I wanted to talk about my favorite and most impactful episodes ever. Over time, I’ve found my most downloaded episode to the episodes my audience resonates with the most. I’ve talked about my love of hip hop to having some of my favorite people as guests, sharing their expertise and real SEO stories. It’s really been a remarkable journey. I’ve been able to share my knowledge of SEO and its benefits to your business, while also showing other people’s brilliance. As a podcaster, it is easy to get discouraged when you don’t see the metrics you want to. But don’t give up. Just a year ago, we celebrated 100,000 downloads, and now in just one week, we will be celebrating 100 episodes of amazing content. In this episode, you’ll learn: Why is this such an important moment for the show? What are my favorite episodes and why? What are some of the topics I have spoken about in the past? Who are some of the guests I’ve had, to share their knowledge? What will happen for the 100th episode? Episode 100 will be LIVE and I will be getting interviewed by our special guest host, Kishshana Palmer on April 13, 2022 at 7:00 PM ET. You don’t want to miss this! Want to provide some questions for the interview, go to girlgetvisible.com/askme RESOURCES Here is the list of all the episodes I mentioned, I really hope you enjoy listening to them! Episode 21 - Branding, Building, and of course Selling your Products with Guest Arsha Jones Episode 22 - Selling your Products in Today’s Market & Building for the future with Guest Arsha Jones Episode 27- The Secret to a Viral Post on Facebook with Guest Rachel Miller Episode 30 - How I run my Business with only a few Hours a day, and never work 7 days a week Episode 39 - The Government gives out $115B dollars in small biz contracts each year, are you missing out - Guest Adrianne Callahan Episode 40 - Getting Your Business Right with Government Contracts - Guest Adrianne Callahan Episode 41 - Stop Sitting at Tyler Perry's Table and Make Your Own Table Episode 50 - When Did You Fall in Love with Hip Hop? Episode 60 - The Battle: Copy vs. Content vs. SEO Episode 66 - Getting Visible with Podcast Community with Guest Danielle Desir Episode 67 - Maximizing Your SEO Visibility Season with Guest Mischelle O'Neal Episode 68 - Should You Focus on SEO or Facebook Ads with Guest La’Shonda DeBrew Episode 69 - Getting Visible in a Crowded Market with Guest LaShayla Simpson Episode 71 - The Business of Creating your Brand with Guest Stephanie Arnold Episode 72 - Growing Engaging Groups with Sandra De Freitas Episode 76 - The Mindset Blocks that are Stopping your SEO Episode 79 - Manage Your Money as an Entrepreneur with Guest Belinda Rosenblum Episode 80 - Growing a Successful Business with Guest Tasha Booth Episode 81 - Building a Sustainable Business Model with Membership Sites - Guest Stu McLaren Episode 82 - Keep Your Business On Track this Summer Episode 87 - Are You a Coach and Don't Know it Yet with Guest Kim McCarter Episode 90 - Healthy Boundaries in Your Business Are Important Episode 94 - Pivots, Pregnancy and Pandemic with Guest Brittany Raji Alberty Episode 96 - The Worst Podcast Pitches I've Received Ways to connect with Girl Get Visible for the 100th Live Episode: Girl Get Visible Facebook: https://www.facebook.com/GirlGetVisible SEO Growth Mob Group: https://www.facebook.com/groups/SEOGoodyMob Girl Get Visible YouTube: Girl Get Visible- SEO and Content Marketing
4/7/22 • 36:25
Did you know that podcasting is one of three sustainable places to make your content? Podcast SEO is extremely important and has gained an immense increase in attraction online and within the business community. Even major companies are expanding their products to host and invest into the podcast community. I’ve been within the podcast space for years, and it still shocks me when I find out SEO is not being used. People are really struggling, because although SEO is pretty old and podcasting is old, no one is marrying the two. The best way for podcasters to grow and be seen is by using SEO, because with SEO, we intentionally make content our audience is looking for. It is no longer enough to post a show or have many episodes, there has to be intention behind it. Now, this increase in investment around podcast SEO, can be seen as both positive and not so great due to the increased competition. However, using SEO with your podcast works and we must start acknowledging it. In this episode you’ll learn: What podcast SEO is? Why is it important as a podcaster to use podcast SEO? How is the podcast community growing and why is it both good and not so good? What are the things that impact your SEO? Remember, don’t close yourself off to more opportunities, by not using SEO for your podcast. BONUS: Here is the free SEO Podcast Scorecard to help you to see if your podcast show is doing well with integrating SEO. Resources If you are a new podcaster or thinking of starting a podcast, check out GGV Episode 35 - Things you should know before starting a podcast Here are a few podcast episodes I mentioned to check out around getting visible in the podcast ecosystem. GGV Episode 66 - Getting visible through podcast and community with Danielle Desir GGV Episode 69 - Getting Visible in a crowded market with LaShayla Simpson Also I talk about show notes within this episode, which are impactful. Check out this episode GGV Episode 73 - Podcast show notes that will increase your downloads Need more SEO support for your podcast? Check out SEO Assist, where you can ease your content creation worries, save time and increase your visibility. Written with SEO in mind, this tool will help you to successfully marry both your podcast and SEO together. Want to know how visible your podcast really is, then check out Podseeker, the tool that allows you to see how many downloads your show is getting.
3/31/22 • 27:36
We can no longer run away from video content on social media platforms. From Tik Tok to Instagram Reels, everything now gives preference to short clips. Now, I know not everyone has the time, experience and desire to work with video. So, let’s talk about how to increase our use of the very strategy that social media platforms give preference to. Did you know that better performing video content is about 60 seconds? Girl, think through some of your content that can be repurposed today. There are seven video editing tools I use to repurpose content for social media. These tools are easy to use. inexpensive, and professional looking. In this episode, you’ll learn: Why is video content necessary in 2022? How to repurpose content you already have? What tools to consider for your business for repurposing content? How can each tool fit your business needs? Resources Below are all the tools I speak about in this episode. Check them out! StreamYard - https://streamyard.com/ Canva - https://www.canva.com/ Headliner - https://www.headliner.app/ Videoshop - https://www.videoshop.net/ Pictory - https://pictory.ai/ Lumen 5 - https://lumen5.com/ Filmora - https://filmora.wondershare.com/
3/24/22 • 35:20
Have you ever had someone address you by the wrong name? I have while receiving a podcast pitch and immediately, I lost my desire in reading the remainder of the email. Mistakes happen, but that’s not really a great first impression if you want to be a guest on my podcast show and in front of my audience. If you’re not familiar with what a podcast pitch is, I am here to help. It is where you send an email to a fellow podcaster letting them know why they should consider you as a guest on their show! It’s an exciting and amazing experience to grow and build your network in the podcast world. Podcast pitches are important to increase your visibility, because being in front of another audience can increase traffic to your site and your business. Okay, so we know podcast pitches are important, but what happens when your pitch is just not great. I have seen people throw themselves under the pitch bus, either on their own or by pitch companies they pay for. This is not the kind of visibility we need. I’ve provided 10 common mistakes people make when sending a podcast pitch. I’ve had the unpleasant experience of them all, and we really need to talk about it, guys. In this episode you’ll learn: Reasons why your pitches are getting ignored. What things to avoid when sending podcast pitches? How to make your podcast pitches better? How to make the person you are pitching see value in your proposal? Remember, a pitch is not good until it is accepted. So if you see yourself in any of these examples, it’s time to make some changes. Resources I’m not the only person struggling with podcast pitch emails. Pat Flynn, is the host of the Smart, Passive, Income Podcast. SPI 548: Reading Bad Emails from People Asking to Be a Guest on This Podcast If you would love some support with making better podcast pitches, check out SEO ASSIST at SeoAssist.com and use the code: POD to get a little gift. SEO assist is good for providing a flow to assist you in writing a pitch letter, manages a pitch follow up letter and provides a podcast directory where you can connect with people looking for guests.
3/19/22 • 44:21
