The Rainmaker Podcast

Ever wonder what it’s really like to go viral overnight? In this episode we get the inside scoop from Nicole the Intern, the mastermind behind the social media account that exploded to hundreds of thousands of followers in just six months—and even grabbed the attention of Gary V.Nicole shares her journey from intern to internet sensation, revealing the hidden struggles behind her viral success. We dive into the pressures of being known as "Nicole the Intern," the weight of representing the Smash Army, and how her identity evolved behind the scenes. From mental health challenges to breaking through stigmas in the professional world, this conversation is raw, real, and eye-opening.Tune in for an honest dialogue about navigating viral fame, personal growth, and the reality of success in the digital age.Learn more about Nicole:Nicole Wingard is a young professional from Dallas, Texas working for the fastest growing beverage company in the world, SMASHD! A new face to the marketing world, Nicole helped lead an explosive social media campaign with her boss Mike and the whole team at SMASHD that accrued over 500,000 followers in a span of 60 days. In her free time Nicole competed in the Miss Texas Organization for the last four years where she placed in the top five twice and completed over 300 hours of community service. When she is not working, Nicole enjoys trying new coffee, anything outside, spending time with family and friends, dogs, and good food.Nicole's Links:Instagram: https://www.instagram.com/thebestmarketingstrategyeverConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

9/30/24 • 48:38

How can a creative social media campaign turn a brand into a viral sensation? This week, I am joined by SMASHD CEO Mike Chambers, one-half of the masterminds behind a buzz-worthy marketing campaign for the non-alcoholic cocktail brand. Mike's insights on one of the most successful marketing campaigns in history are captivating. Mike shares how their unconventional strategy—featuring Nicole smashing cans with a baseball bat—captivated audiences and skyrocketed their follower count. We explore the hurdles of brand recognition, the organic rise of their audience as the "Smash Army," and the crucial role of authenticity in building a community. This really is one not to be missed.Learn more about Mike:CEO @ SMASHD and the Founder @ Bang Bang Media.Mike's Links:Website: https://smashd.com/LinkedIn: https://www.linkedin.com/in/chambers-mike/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

9/23/24 • 34:01

Join us for a captivating conversation with Ann Handley, a renowned leader in the world of content marketing. Discover the inspiring journey that led her to become Chief Content Officer and learn why this title was more than just a personal branding move.In this episode, Ann shares her insightful perspective on leadership, defining it as a delicate balance of speaking your truth, being open to others, and maintaining humility. She explores the importance of embracing your leadership identity and its impact on your organization.Learn about the challenges marketers face in defining their leadership roles and the constant evolution of the marketing landscape. Ann emphasizes the need for clarity, empowerment, and a touch of inspiration, fun, and authenticity to truly embody the role of a leader.Learn more about Ann:Ann Handley is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter.She is the world’s first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally.Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don’t hold that against her.Ann's Links:Instagram: https://www.instagram.com/annhandley/Website: https://annhandley.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

9/9/24 • 45:56

Are personalized services more valuable than scalable group programs in today's business world? Today, I'm joined by Kierra Conover, and we explore the growing shift from broad, scalable programs to one-on-one, tailored business services. Kierra shares her journey from corporate life to entrepreneurship, highlighting the increasing demand for deeper, more personalized client relationships. We discuss the struggles in finding customized support, which inspired Kierra to develop a service model centered on individual client needs. We also cover the importance of data-driven decisions, strong project management, and clear support structures for business success, emphasizing the rising value of personalized services in today's market.Learn more about Kierra:Kierra Conover has worked for large brands like Banana Republic and Gap leading the True Hues diversity campaign and directing all departments to efficiently execute this campaign. This campaign led her to win a Shorty award as well as be featured in Forbes. Kierra is passionate about a brand truly being represented from one team to have them help structure teams as well the data driven marketing plan. Kierra uses her large brand experience to help entrepreneurs receive the support they need to grow their business to execute highly successful and data driven launches as well as a long term CMO.Kierra's Links:Instagram: https://www.instagram.com/klc.thestudio/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

9/2/24 • 45:56

Feeling overwhelmed by social media's complexities? Want to build a thriving business while staying true to yourself? You're in the right place. Today, I'm joined by the extraordinary Kary Perry, a social media expert who's helped countless entrepreneurs navigate the digital landscape.From overcoming self-doubt to mastering effective social media strategies, Kary shares her invaluable insights. We'll dive into practical tips to help you stand out, connect with your audience, and build a loyal following. Plus, we'll discuss the importance of mental well-being in the fast-paced world of entrepreneurship. Discover how embracing your authentic self can be the key to unlocking your business potential.Learn more about Kary:Kary Perry is a Social Brand Coach and founder of Social From Scratch who flipped the script on her 15 years of marketing experience into multiple six-figure businesses, all by harnessing the power of social media. Her vast experience in attraction marketing and social selling is backed by her MBA from Georgia Tech, years of consumer insights for billion-dollar brands at Procter & Gamble, and nearly a decade as a successful serial entrepreneur.However, success did not come easily for her. She believes that it wasn't until she stopped marketing her business and started building her brand that she truly began growing. Now she's dedicated to helping women entrepreneurs build intentionally authentic social brands that lead with value and close with trust. Her goal is to help you attract, connect and convert your followers to clients by connecting versus selling, so you can work less, live more, and have fun doing it.And to prove it, she recently closed her 13k follower account to start from scratch and teach women entrepreneurs exactly what it takes to grow a profitable social brand in 2021.Kary's Links:Instagram: https://www.instagram.com/socialwithkary/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

8/19/24 • 44:40

Megan Hansen, the powerhouse behind "Megan the Dietitian," didn't start her career in a lab coat. Her journey from bartending to building a successful nutrition business is a testament to her entrepreneurial spirit and passion for helping women.In this episode, Megan shares the blueprint for her nutrition empire. Discover how she carved a niche in the competitive women's health industry, leveraging her unique approach to metabolism and weight loss. We dive into her secrets for building a loyal audience, turning social media followers into paying customers and scaling a nutrition business. Megan also shares invaluable insights on overcoming challenges, maintaining authenticity in a saturated market, and creating a sustainable business model. Get ready to be inspired as Megan reveals the strategies that have propelled her to the forefront of the nutrition industry.Learn more about Megan:Megan Hansen is a dietitian, author, single mom, and the founder of Metabolism Makeover—a nutrition coaching business with a focus on weight loss and metabolic health. Megan went from being in debt to building a 7-figure business with a community of over 40 dietitians and 7000 past and present clients.Megan's Links:Instagram: https://www.instagram.com/megan.the.dietitian/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

8/12/24 • 48:59

Amber Lilyestrom is not your average sports marketer. From her college days to leading her own company, she's defied expectations at every turn. In this episode, Amber shares the secrets behind her success, from the importance of strong relationships to the thrill of skydiving a game ball. Discover how she navigated the challenges of the sports industry, balanced a demanding career with family life, and ultimately redefined what it means to be a leader in sports marketing. She'll share how setbacks fueled her determination and how she turned obstacles into opportunities. Whether you're a seasoned pro or just starting out in the sports industry, this episode offers invaluable insights and a front-row seat to the mind of a true marketing maverick.Learn more about Amber:Amber Lilyestrom is a business mentor, branding expert, author and speaker renowned for her expertise in business energetics and brand alchemy. Her work has been featured by Forbes, Entrepreneur, SUCCESS, Tony Robbins’ & Dean Graziosi’s Mastermind.com, Mindvalley and Working Mother Magazine. As the host of The IGNITE Your Dream podcast and author of books, Master Your Money Mind & Paddle Home, Amber empowers her clients to achieve quantum leaps in their businesses.Through her transformational programs, business energy readings & mentorship experiences, Amber has served thousands of lives worldwide and helps her clients realize more meaningful results, leveraging a balanced approach to life and business expansion. Her introspective methods serve as a catalyst for profound transformation and powerful activation within organizations, small businesses and beyond.Amber spent 10 years working in higher education as the Associate Athletic Director for Marketing & Strategic Initiatives at the University of New Hampshire prior to launching her business. She played an integral role in managing and expanding the UNH Wildcats brand, where she taught sports marketing and mentored student interns. She was also recognized as one of the top sports marketing professionals in the US before she left to launch her company in 2014.Amber's Links:Instagram: instagram.com/amberlilyestromWebsite: https://amberlilyestrom.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

8/5/24 • 49:15

How can a personal challenge like jaw fatigue transform into a groundbreaking product? Today, we talk with Sachin Patel, CEO of ROCKJAW®️.Sachin recounts his journey from facing a personal challenge to creating a product that enhances jawline aesthetics. We explore the nuances of influencer marketing, the sacrifices essential for entrepreneurial success, and the financial realities of brand building.Sachin highlights the importance of authenticity and relentless effort while I share pivotal moments from my own career. This episode provides inspiring insights into the trials and triumphs of entrepreneurship and innovative marketing strategies.Learn more about Sachin:Founder of ROCKJAW®️, and head of marketingSachin's Links:Instagram: https://www.instagram.com/rockjawgum/Website: www.rockjaw.co.ukConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

7/29/24 • 35:10

Feeling stuck in your content marketing role? Dreaming of that next promotion? This episode equips you with the tools to navigate the content marketing career ladder. Today's episode features Megan Morreale, a content marketing expert whose journey took her from aspiring journalist to working with industry leaders like SEMrush and Reddit.Discover how to leverage your existing skills for promotions, decipher job descriptions to find the perfect fit, and transition from a content marketing specialist to a leadership role. Plus, gain valuable insights into the evolving content marketing landscape, explore effective career growth strategies, and learn how to develop the leadership skills employers seek.Don't miss this episode, whether you're a seasoned content creator or just starting out! This conversation equips you with the knowledge and tools to climb the content marketing career ladder.Learn more about Megan:Former Head of Content Marketing @ Reddit.Megan's Links:LinkedIn: https://www.linkedin.com/in/meganmorreale/Website: https://www.meganmorreale.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

7/22/24 • 38:49

In today's digital world, where customers flock to social media with questions and concerns, social media customer care is no longer a nicety, it's a necessity. Join me as I chat with Brooke Sellas, founder of B Squared Media, about the most effective social media strategies for proactive customer interaction. We dive into the future of social media marketing, exploring the exciting potential of AI to enhance customer experiences. Brooke also shares her insights on the importance of a customer-centric approach and the dedication required to excel in both social media marketing and public speaking.Learn more about Brooke:Brooke Sellas is shaping the future of digital marketing one conversation at a time. As an award-winning CEO, she's the visionary behind B Squared Media, a boutique digital marketing agency that's redefining 'social care' for industry giants like Brother International, Endless Pools, and BCU. With her groundbreaking 2022 book, "Conversations That Connect," she's charting a course for authentic digital interactions. Dive into her insights on the Marketing Agency Show podcast or from one of two courses she teaches at the University of California, Irvine. Brooke's Links:LinkedIn: https://www.linkedin.com/in/brookebsellas/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

7/15/24 • 40:47

How can you stand out in a crowded job market? Today I explore this question with Evan Weiner, diving into personal branding and career development in marketing.We discuss the importance of owning your career narrative and advocating for yourself. From the impact of technology and the necessity of mentorship to the challenges of creating a unique brand identity, we also discuss the art of self-mastery and setting boundaries with clients.Join us for an insightful conversation that will equip you with the tools and strategies to carve out your unique path in the competitive job landscape. Tune in and discover how you can elevate your career to new heights!Learn more about Evan:Evan brings 14 years of passion and dedication to the marketing practice, with experience architecting and leading marketing functions across agency, consulting, and in-house formats. Evan has enjoyed supporting a variety of industries, including technology and ecommerce, where he has held global marketing leadership roles with category leaders such as TrueCar and GoDaddy. In his global role at GoDaddy he contributed to a 150% increase in market capitalization through a full brand identity and architecture refresh, the launch of the GoDaddy Pro sub-brand, the launch of the GoDaddy Payments product, and a new social marketing center of excellence model.Evan is also a passionate voice within the broader marketing ecosystem, namely through his status as an awards judge and editorial contributor with Adweek, as a lecturer at the University of Southern California and in the California State University system, and as an Advisor to Reaching Out MBA (501c3), the nation’s largest community of LGBTQ+ graduate students.In addition, his many years of leadership experience has also enabled him to support marketing executives in developing themselves and their marketing programs through his speaking, workshop, and consulting programs.Evan is a Los Angeles native (he used to surf competitively!), which has influenced the unique creative and cultural perspective he brings to his strategies. Evan holds an MBA from the Marshall School of Business at USC.Evan's Links:LinkedIn: https://www.linkedin.com/in/evangweiner/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

7/8/24 • 38:47

Step into the world of marketing strategy and innovation with John Huntinghouse as we unpack their experience navigating the challenges of an uber-regulated industry. John, who comes from this challenging sector, shares his refreshing approach to building and leading successful teams, offering practical insights that defy industry norms. We discuss how he overcomes regulatory hurdles to foster creativity and collaboration within his teams, challenging conventional thinking along the way. John shares his journey of finding a brand voice and reveals intentional strategies and mentorship moments that helped him break free from conformity and authentically amplify his brand's message. This discussion not only highlights the importance of authenticity in marketing but also provides actionable advice for marketers aiming to navigate similar regulatory landscapes. Tune in to discover firsthand experiences, valuable lessons, and actionable strategies that promise to inspire and empower your marketing efforts.Learn more about John:John Huntinghouse is an award winning, VP of Marketing for TAB Bank. John has over 16 years of executive marketing experience, an M.B.A. from the University of Utah and has taught over 500 students at various colleges and universities and currently teaches at Weber State University. He loves spending time with his wife Kara, and his three kids Maya, Mason & Aubrey. He is a lover of all things pasta, the 49ers & anything that Ed Catmull writes. John's Links:LinkedIn: https://www.linkedin.com/in/johnhuntinghouse/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

7/1/24 • 37:15

Ready to transform your understanding of marketing? Join us for a compelling conversation with marketing expert Michelle Thames! Starting with social media complexities, the discussion evolves into an insightful exploration of leadership, entrepreneurship, and race. Michelle's candid approach leads to a truly transformative dialogue. Learn how to overcome imposter syndrome, craft impactful messages, and appreciate the importance of diversity in marketing. Plus, get bonus tips on staying authentic. Don’t miss this must-listen episode!Learn more about Michelle:Michelle Thames is a marketing trailblazer, an acclaimed podcaster, and a trusted monetization strategist. With a passion for empowering women entrepreneurs, she has established herself as a dominant voice in digital marketing. Known for her innovative and effective marketing strategies, Michelle has been instrumental in driving the growth of startups into household names. She can transform businesses from obscurity to mainstream prominence by leveraging organic digital marketing strategies.Besides her marketing work, Michelle is the creator and host of the highly-rated global podcast Social Media Decoded. Here, she breaks down complex social media strategies into comprehensible narratives, equipping businesses with the tools to thrive in the digital world.Michelle is also the founder of the Elevate & Empower coaching group. This program equips ambitious women entrepreneurs with the know-how to increase their visibility, attract the right clientele, and monetize their skills using organic marketing.Michelle brings a powerful blend of knowledge, strategy, and supportive mentorship to her work. Her mission is to guide you past roadblocks and help gain clarity on your journey to business success. Michelle's Links:Instagram: Www.instagram.com/michellelthamesConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

6/26/24 • 31:18

Are you drowning in marketing advice? Data-driven strategies here, the latest social media trends there – it's enough to make your head spin. The truth is, that effective marketing goes beyond just following the latest fads. It takes a strategic approach that considers your unique audience and avoids the pitfalls of bias.Join us as we chat with marketing guru Andy Crestodina, co-founder of a top marketing agency. We'll explore how to navigate the complexities of the field, craft data-driven strategies that get results, and achieve the perfect balance between the art and science of marketing. You'll also learn how to build a strong personal brand and avoid burnout in this ever-changing landscape. Ditch the guesswork and unlock your marketing potential – tune in today!Learn more about Andy:Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses.Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences.Andy's Links:LinkedIn: https://www.linkedin.com/in/andycrestodina/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

6/19/24 • 39:15

How can you elevate your professional visibility and credibility in today’s online world? In this week's episode I am joined by the incredible Purna Virji, a former Microsoft luminary and current Principal Consultant, Content Solutions at LinkedIn. Together, we explore the power of thought leadership and uncover top strategies to boost your professional profile. Purna offers her expert advice on maintaining a unique perspective and standing out authentically in a competitive landscape. Her insights are sure to be invaluable for both you and me. Tune in to gain a wealth of knowledge on enhancing your thought leadership.Learn more about Purna:Purna Virji is a globally recognized content strategist and author of the Goody Award winning book, High-Impact Content Marketing. She is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, Virji has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.Purna's Links:LinkedIn: https://www.linkedin.com/in/purnavirji/Twitter: https://twitter.com/purnavirjiConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

6/12/24 • 40:07

How can you stand out in a competitive job market? We're exploring this question on employability with someone who helps underrepresented and traditional MBA candidates get into top programs and is here to share her practical advice to differentiate yourself in this crowded job market, Laura Nelson.Throughout this episode we emphasize the importance of self-marketing during job searches, highlighting how demeanor and energy can influence interview success and the necessity of fitting into a team. Plus, we also discuss the balance between leadership and technical skills in senior roles and offer strategies for navigating a competitive market, such as embracing flexible positions and creative compensation.Tune in to gain valuable insights and tips that can help you shine in your job search and career development!Learn more about Laura:Laura has led a multifaceted career across the entertainment, tech, marketing, and consulting industries, with a particular focus on guiding MBA candidates toward their dreams. Early on, she discovered her passion for marketing and dedicated herself to learning more by networking, listening, pitching herself, and considering an MBA.Despite facing numerous rejections, Laura persevered. Her transformative experience at the University of Michigan - Ross School of Business’s full-time MBA program built her business acumen, practical skills, network, and confidence. Concurrently, she began mentoring future MBA candidates.Laura’s professional background and MBA admissions consulting experience uniquely qualify her to support both underrepresented and traditional candidates in their pursuit of admission to top programs.Laura's Links:LinkedIn:https://www.linkedin.com/in/lauraliznelson/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

6/5/24 • 28:45

How pivotal is the role of a fractional CMO in today's marketing landscape? Today I'm joined by expert John Jantsch to take a deep dive into this question. Our discussion covers the nuances of the marketing industry, including boundary-setting with clients, self-marketing challenges, and the efficacy of speaking engagements for client acquisition. John discusses how he wants to see more authentic brand experiences and anticipates a trend towards more personalized marketing strategies. We also share insights on psychological development for understanding client behavior. Tune in and hear how we outline the importance of trust and mutual respect in business relationships.Learn more about John Jantsch:John Jantsch is a fractional CMO, speaker, and Wall St Journal best-selling author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency Network, which trains and licenses independent consultants and agencies to use the Duct Tape Fractional CMO+ System. His keynotes and training motivate and engage audiences worldwide at industry and trade events.John's Links:LinkedIn: https://www.linkedin.com/in/ducttapemarketing/Facebook: http://www.facebook.com/ducttapemarketingInstagram: https://www.instagram.com/ducttapemarketing/Twitter: https://twitter.com/ducttapeYouTube: https://www.youtube.com/user/ducttapemarketingConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

5/29/24 • 34:37

Ever found yourself frustrated with the maze of marketing tactics? Today I'm joined by Michael Barber, and we kick things off by venting about the trials and tribulations of marketing, but what unfolds will surprise you. As we journey through the discussion, we find ourselves shedding tears, not over marketing woes, but over the essence of humanity and leadership.Michael shares his invaluable insights on the five essential attributes required to thrive as a leader in 2024. Trust me when I say, this isn't your average leadership advice. Michael's list is a game-changer, and you won't want to miss a single word.So be sure to tune in and grab your notepad because this episode is packed with wisdom that will leave a lasting impact on how you navigate the worlds of marketing, leadership, and humanity. Get ready to build not just any legacy, but a meaningful and enduring one. Tune in now and let's explore together with Michael Barber.Learn more about Michael:Michael Barber is the Head of Global Marketing at Grow Schools. Before heading there to lead the marketing team, he worked with brands like MeUndies.com, Johnson & Johnson, Church & Dwight, Hass Avocado Board, and Ithaca College. His career began at Mighty Interactive, the agency founded by Jay Baer, and then he led teams at agencies like Sitewire, Nomadic Agency, and COHN before establishing his own consultancy, Barber & Hewitt. In late 2017, barber&hewitt joined Godfrey, one of the largest B2B agencies. Michael was named one of Marketo’s Fearless 50, an award recognizing the world's top marketers driving fearless marketing and digital transformation.Michael's Links:LinkedIn: https://www.linkedin.com/in/michaeljamesbarber/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

5/22/24 • 48:09

Dive into the captivating world of marketing strategy as we unveil the secrets behind the renowned Bullseye Marketing Framework with none other than Louis Gudema. In this compelling conversation, we explore the transformative power of fractional CMO roles in today's dynamic marketplace, shedding light on how they've evolved over the years. From navigating the delicate balance of AI integration and trust to the often overlooked art of client discernment, Louis shares invaluable insights drawn from his extensive experience. Join us for a candid discussion that delves deep into the heart of marketing entrepreneurship, offering practical advice and thought-provoking perspectives for both seasoned professionals and aspiring marketers alike.Learn more about Louis:Louis Gudema is a fractional CMO for B2B startups and growth stage companies, and a mentor in MIT’s Venture Mentoring Service. Louis founded Magic Hour Communications, which provided marketing communications for major companies such as IBM and The Boston Globe. Then he led its pivot into a SaaS firm, growing it to one of the top firms in its national market before a successful exit. In his career, Louis has helped over two hundred B2B companies – from startups to the Fortune 5 — improve their business results. His "Bullseye Marketing," now in its second edition, was named One of the Best Marketing Plan Books of All Time by Book Authority, the 2023 Marketing/Branding Book of the Year by Goody Business Book Awards, and Finalist for Best 2023 Marketing Book from Book Excellence Awards. Louis speaks frequently on B2B marketing.Louis' Links:LinkedIn: https://www.linkedin.com/in/louisgudema/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

5/15/24 • 35:46

What if I told you that the very foundation of trust in our marketplace is crumbling? Join me and seasoned marketing expert Ron Tite as we unravel the enigma behind plummeting show-up rates and faltering conversion metrics in 2024. In this episode, we confront the harsh reality of shattered trust and explore the pivotal role marketers play in its demise. But amidst the chaos lies opportunity. Are you ready to discover genuine, long-term solutions that transcend conventional marketing fixes? Prepare for a transformative conversation filled with captivating examples and insights that promise to reshape the digital landscape. Don't miss out on this urgent exploration into rebuilding trust in an era plagued by skepticism.Learn more about Ron:An entrepreneur, speaker, and best-selling author, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and creative director for some of the world’s most respected brands including Air France, DoorDash, Google, Intel, Microsoft, Volvo, Walmart, and many others. He is founder and chief creative officer of Church+State, host and executive producer of the hit podcast, “The Coup”, and executive producer of the documentary film, Fresh Water. He has written for television. Wrote and performed a hit play. Created a branded art gallery. Published an award winning comedy book. And for 5 years, was executive producer and host of the award-winning comedy show, Monkey Toast. In demand as a speaker all over the world, Ron speaks to leading organizations about purpose, creativity, disruption, and leadership.Ron's Links:LinkedIn: https://www.linkedin.com/in/rontite/Threads: https://www.threads.net/@rontiteFacebook: https://www.facebook.com/rontite/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

5/8/24 • 35:08

Curious about the secrets behind unforgettable keynote speeches? In this episode, I sit down with Andrew Davis, a keynote speaker extraordinaire, to uncover the secrets of his success. Andrew's expertise isn't just about marketing; it's about storytelling that sticks. We delve into his unforgettable moments on stage, like the Exploding Watermelon, and how he crafts narratives that linger long after the applause fades. Discover the transformative shift Andrew made in his career—seeing himself not just as a marketing expert, but as a marketing journalist and scientist.You'll hear his pivotal lessons, like the idea that 'ideas are never fully baked,' and the importance of shedding the 'ignorance tax' to accelerate your growth. Whether you're a seasoned keynote speaker or a marketing professional looking to elevate your presentations, this episode is your roadmap to becoming unforgettable on stage.Ready to amplify your impact as a keynote speaker? Tune in now and start crafting your own narrative that leaves a lasting impression!Learn more about Andrew:Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.Andrew's Links:Website: https://www.akadrewdavis.com/landing/loyalty-loopersYouTube: https://www.youtube.com/c/AndrewDavisSpeakerLinkedIn: https://www.linkedin.com/in/drewdavishere/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

4/17/24 • 40:29

You spend ALL your time marketing offers and products for others… with no time left to market yourself. But that ends in today's episode. So many of the marketing pros I coach come in feeling defeated, stuck, and ready to throw in the towel. And I get it! When you’re battling burnout, it can feel impossible to add one more thing to your overfilled plate.But in this episode? It’s the best half-hour you’ll spend this year! Because I know the shifts and changes that will happen when you… Master your rolePrioritize your well-beingElevate your leadershipFINALLY stand out with authorityAre you ready for more confidence, more money, and more promotions? Then tune in to this episode!Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

4/10/24 • 27:02

Why is it that selling yourself feels so awkward, yet marketing your clients comes naturally? In this part 2 episode, I unravel the paradoxical nature of marketing professionals finding themselves adept at promoting products but stumbling when selling their own brand – themselves.From navigating the discomfort of the 'digital street corner' to mastering the art of authenticity and persuasion, I explore the challenges and opportunities inherent in promoting yourself online. With my insights and practical strategies, this episode equips you with the tools to overcome self-doubt, break through barriers, and thrive in today's competitive marketplace.Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

4/3/24 • 21:16

In today's crowded marketing arena, it's all about making your mark. As someone who's been around the block a few times in the marketing game, I'm here to dive deep into the art of personal branding.In today's episode, I'm reflecting on a Rainmaker call with one of my clients, and it got me thinking. We hammered home the importance of showcasing your unique strengths and experiences across all your professional platforms. Because let's face it, cookie-cutter just won't cut it anymore. I'm all about helping you find those clients who truly appreciate what makes you, well, you. So, if you're ready to tune in and hear my thoughts on how to make your personal brand shine, hit play and let's get started.Ready to transform from burned out marketer to sought-after marketing leader with a multi-six-figure salary to match? Learn a new way to market yourself for immediate promotion in 2024 in this FREE micro class happening on 03/28: https://bit.ly/43e9QU2Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

3/27/24 • 22:50

Ever wondered what sets apart the most successful marketers from the rest? Get ready to be blown away! In today's episode, I'm bringing you none other than the legendary Jay Baer, a titan in the world of marketing strategy. Renowned for his unparalleled ability to decipher market trends and translate them into groundbreaking strategies, Jaber's insights have transformed over 700 brands worldwide.In this episode, we discuss the importance of differentiation and word-of-mouth marketing. Jay shares strategies for brands to stand out, from identifying crucial patterns in the market to crafting compelling talk triggers, Jay's wisdom is a beacon for marketers striving to make an impact. Through his generous sharing of expertise, you'll gain invaluable insights into the key requirements for standing out and distinguishing yourself in today's competitive landscape.Whether you're a seasoned marketer or just starting out, this episode promises to revolutionize your approach to marketing. Join us as we embark on a journey through the mind of one of the industry's most influential figures. Get ready to elevate your marketing game and unleash your full potential!Learn more about Jay:Jay Baer is a business growth and customer experience author, researcher, and advisor. A 7th-generation entrepreneur, Jay has written 7 bestselling business books, and created 6 multi-million dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations. An inductee into the professional speakers hall of fame, this year Jay was voted the world’s #1 Global Guru for online marketing, and #2 Global Guru for customer experience. And in his spare time, he is the second most-popular tequila influencer and educator on the planet.Jay's Links:LinkedIn: https://www.linkedin.com/in/jaybaer/Instagram: https://www.instagram.com/jaybaer/Tequila teacher Instagram: https://www.instagram.com/tequilajaybaer/Tequila teacher LinkedIn: https://www.linkedin.com/company/tequila-jay-baer/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

3/20/24 • 41:06

Are you looking to climb the corporate ladder in the fast-paced world of sales? Today I'm joined by my husband, Scott Romney, who has just been promoted to VP of Commercial Sales.Scott opens up about the emotional journey leading to his promotion, emphasizing the critical role of vulnerability and constructive feedback in shaping a leader. We tackle the perceptions that come with professional advancement, the significance of a diverse leadership team, and the meticulous preparation involved in stepping up to a VP role—mentorship and peer support being key ingredients.We also dissect the intricate relationship between sales and marketing, and how our marriage thrives amidst the bustling industry currents. Join us as we offer a candid look into the realities of career progression and the art of leading with impact.Learn more about Scott:I help digital marketing leaders manage 100's or 1000's of locations without having to pull their hair out. Allowing national brands to be as agile as their local counterpart. Being exposed to local SEO and digital marketing for the last 15+ years, from bootstrapping my own agency and investing in my own tech stack that costs ~$200k a year to ultimately executing those strategies at scale... I'm happy to connect and share “why” I decided to partner with SOCi. After all, my experience implementing and using common tools like yext, hootsuite, listen360 and various reporting solutions…. I ‘get’ what you need to be successful and plan to solve how to get you there while also avoiding common pitfalls of many marketers.Scott's Links:LinkedIn: https://www.linkedin.com/in/scott-romney/Connect with Veronica on Instagram: https://www.instagram.com/vromney/Ready to transform from burned out marketer to sought-after marketing leader with a multi-six-figure salary to match? Learn a new way to market yourself for immediate promotion in 2024 in this FREE micro class: https://bit.ly/3wWffmY If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

3/13/24 • 46:26

Prepare to be captivated by the saga of my rise as a Rainmaker, navigating the intricacies of corporate landscapes and overcoming the stifling grip of imposter syndrome. In this episode, I share my journey as a Rainmaker, reflecting on pivotal moments from my upbringing in a Cuban family business to my role as Chief of Staff at BossBabe.I recount navigating corporate environments, the challenges I faced as a young boss (in my 20s), and bouncing between being a Rainmaker to a Visionary for a few years. I share how I still align with being a Rainmaker (marketing leader) alongside being a CEO as I find joy in managing people and nurturing talent, finding fulfilment in influencing and empowering others.Don't miss out on this unique opportunity to gain valuable insights and inspiration from my journey—click play now and embark on a transformative exploration of leadership and resilience.Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

2/28/24 • 61:07

From Customer Service to Chief Revenue Officer at some of the biggest names in the industry, Jeremy Gabbert's journey is nothing short of extraordinary. Join us as we unravel the story of his rise, exploring the highs, lows, and indispensable grit required to make it as a Rainmaker. From navigating challenging personalities to enduring the relentless demands of the field, Jeremy shares invaluable insights and experiences that promise to captivate and inspire. Tune in for a riveting conversation filled with wisdom, resilience, and the untold secrets behind achieving unparalleled success in the corporate arena.Learn more about Jeremy:Jeremy Gabbert currently serves as the Chief Revenue Officer at Cardone ventures with a 15 year career collaborating and helping build some of the biggest brands in the world today. His comprehensive expertise spans in a diverse range of areas including digital and traditional marketing, the development of large-scale sales teams, and the enhancement of client engagement experiences. Jeremy has spent his life's work focusing on the instrumental elements in driving companies towards groundbreaking product launches and consistent long-term growth. His innovative strategies in digital marketing have been key in generating over $450 million in revenue. His contributions have significantly influenced the direct response marketing and live event industry, annually affecting millions of people globally.Jeremy's Links:Instagram: https://www.instagram.com/jeremy.gabbert/LinkedIn: https://www.linkedin.com/in/jeremy-gabbert-55b24135/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

2/21/24 • 37:46

Ever wondered how an SEO specialist became the CEO of one of Utah's most successful marketing agencies? Join me as I sit down with Paxton Gray, CEO of 97th Floor Agency, to unravel his remarkable journey. From humble beginnings to leading a thriving agency, Paxton shares insights into his unexpected career trajectory. But this conversation isn't just about business success—it delves into the raw and real emotions of ambition, guilt, and balancing personal and professional obligations. Paxton and I open up about the challenges we face in navigating our ambitious pursuits while fulfilling family responsibilities and leadership roles. Get ready for an honest and unexpected discussion that will leave you inspired and reflective.Learn more about Paxton:Paxton Gray is the CEO of 97th Floor. He’s responsible for helping the agency carry out their mission to elevate people and brands they believe in.Paxton's Links:Twitter: https://twitter.com/97paxLinkedIn: https://www.linkedin.com/in/paxtongray/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

2/14/24 • 41:32

Are you ready to navigate the shifting marketing landscape of 2024? In this episode I sit down with April Dunford, an authority on market positioning, to talk about crafting a value proposition that cuts through the noise. April brings her wealth of experience to the table, discussing not only the strategic pivot but also her journey from in-house marketing maven to sought-after consultant. Discover the hurdles she overcame in building a client base and the undeniable power of a robust professional network. Listen in as April reveals how public speaking and authoring a self-published book have cemented her status as an industry thought leader, and learn how you too can leverage podcasting to propel your business and personal brand to new heights. Join us for this insightful conversation that's all about positioning yourself for success in the tech world of 2024.Learn more about April:April Dunford is the world’s leading expert on product positioning. She has worked with hundreds of fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.April's Links:Twitter: https://twitter.com/aprildunfordLinkedIn: https://www.linkedin.com/in/aprildunfordYouTube: https://youtube.com/@positioningshowInstagram: https://www.instagram.com/aprildunford/Check out April's Books: https://www.aprildunford.com/books Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

2/7/24 • 38:44